Celia BEALES

Head of Embroidery at Emilio Pucci

Experience
Head of Embroidery at EMILIO PUCCI
January 2016 - Present (9 months)
Embroidery Design at Saint Laurent / Balenciaga / Burberry
May 2014 - January 2016 (1 year 9 months)
SAMPLING: Development of samples for the collection and show ( Balenciaga, Saint Laurent,Stephane
Rolland, Burberry, Jean Paul Gaultier, Paco Rabanne). Meeting each client before the new season and
discuss the inspiration for the collection. Follow up with India to make the samples based on the request of
each client. Development of embroidery techniques + design of artwork in London studio.
PRODUCTION: Follow up of the production with India, making sure the artworks on pattern are understood
and the materials correctly organised.
Head of Embroidery at Tom Ford
June 2012 - March 2014 (1 year 10 months)
Research and Development of embroidery samples for pre and mainline collections.
Close working relationships with suppliers in India, Italy and France
Design of artwork ( Hand drawing and photoshop )
Colour up sketches of the embroidery styles
Development of fabric manipulation with the Tom Ford atelier
Production fitting ( embroidered garments)
Design of the final production embroidery drawings
Organisation of embroidery production with the suppliers and factories
Development of embroidery for the Couture/ VIP department
Embroidery Designer at AAMIR Beadiing and Embroideries Ltd
March 2012 - July 2012 (5 months)
Development of new seasons embroidery sampling.
Clients included Balmain, Stella McCartney, Alexander McQueen, Lanvin, Cavalli, Matthew Williamson,
Calvin Klein,
Free Lance embroidery designer at Alexander McQueen
June 2011 - March 2012 (10 months)
Embroidery sampling
Artwork design
Placement embroidery design on pattern
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Embroidery on final pieces for Show, Couture pieces and Special Project
Finalisation of the embroidery pieces for pre collection presentation in Milan and Main Collection show in
Paris
Internship embroidery design Womenswear Pre Collection and Main Collection + Special projects at
Alexander McQueen
February 2011 - June 2011 (5 months)
Creation of new samples/ in house embroidery sampling
Research of materials and techniques based on the inspiration for the season
Artwork design
Embroidery placement on pattern ( drawing/ photoshop)
Communication sheets for Indian supplier with legends and materials reference to use.
Free Lance womenswear design at Italy
January 2009 - June 2010 (1 year 6 months)
Develop the theme of the collection for the season
Select fabrics, colours and materials
Meet suppliers
Sketch the collection
Drape
Fittings
Presentation of the collection in Showroom Milan
Womenswear designer at Maurizio Pecoraro
September 2007 - January 2009 (1 year 5 months)
Sketching
Draping
Artwork designer
Placement of embroideries on patterns
Follow-up of embroiderie's execution in India
Preparation and follow-up of trade shows :
Organisation of Mauizio Pecoraro's fashion show in Milan
Realisation and follow-up of a fashion show in Kiev
Follow-up of the production with the factory

Languages
Italian
English
French

(Native or bilingual proficiency)

(Native or bilingual proficiency)
(Native or bilingual proficiency)

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Education
New accademy of fine art in Milan
Diploma of fashion design, Fashion design, 2007 - 2007
Activities and Societies: learning of italian language
Duperr school
DMA (diploma of art profession), textile creation specilization embroidery, 2004 - 2007
Activities and Societies: art cinema, art contemporain
Atelier de Sevre Paris
class preparatory of fine art and decorative art, art and design, 2003 - 2004
Activities and Societies: Drawing,video,photography,grafic design,design,art plastic,modelling

Interests
Travel, Photography, Fashion

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Celia BEALES
Head of Embroidery at Emilio Pucci

Contact Celia on LinkedIn

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