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QUESTIONNAIRE

A comparative study of Times of India with its competitors


Personal information:
Name:
< 25 yrs
Age:
Male
Gender:

25 - 35 yrs

>35 - 45 yrs

>45-55yrs

Above 55 yrs

Female

SSLC
HSC
U.G
Educational qualification:

P.G

Student

Home maker

Professional

Business

Vocational

Others

Occupation:
<1 lakh

>1-3 lakhs

>3-5lakhs

>5-7lakhs

>7 lakhs

Annual Income:

Questionnaire:
1)

How often you read news paper?


a) Daily

2)

b) Weekend c) Particular day

b) >10 30 min

c) >30 - 45 min

d)>45 min-1 hr

Rank the following news paper according to your preference?


a) Times of India

[ ]

b) The Hindu

[ ]

c) Indian Express

[ ]

d) Deccan chronicle [ ]
4)

e) Others _________

How much time in a day you spend on reading news paper?


a) Less than 10 min

3)

d) Specific occasion

Do you prefer Times of India when compared to other English dailies?

e) Above 1hr

a) Yes

b) No

If your answer is 4(A) Rank the features which make you to prefer Times of India?
a) Price [ ]

b) Quality and reputation [ ]

d) Supplementary Issues [ ]
5)

c) News Coverage [ ]

e) Others [ ]

Rate news papers according to your opinion about them?


Rating
Name of
news paper

Excellent

Good

Average

Poor

Very poor

Times of India
The Hindu
Indian Express
Deccan Chronicle

6)

7)

How is the standard of Times of India news paper when compared to other news paper?
a) Satisfied

b) Highly satisfied

c) Neither satisfied nor dissatisfied

d) Dissatisfied

e) Strongly dissatisfied

How do you rate following attribute of Times of India?


Rating
Attributes
Language
Content
Presentation
Advertisement
Services

Excellent

Good

Average

Poor

Very poor

8)

What do you think about quality of information of Times of India as compare to other English
news paper?
a) Excellent

b) Good

c) Fair

d) Poor

e) Very poor

9) How far you agree Times of India has less coverage of Regional news compared to other news
paper?

10)

a) Strongly agree

b) Agree

c) Agree nor disagree

d) Disagree

e) strongly disagree

Rate the following supplementary issues of Times of India compared to its competitors?
Rating
Highly
satisfied

Supple
-ment

Satisfied

Neither satisfied
Dissatisfied
nor dissatisfied

Education
Job / career
Real estate / property
Times life
Business

11)

Are advertisements available in news paper helpful?


a) Yes

12)

Are you willing to deposit for the advance subscription?


a) Yes

13)

b) No

b) No

Anything you dislike in Times of India?

a) More advertisement

b) Images

c) Small font size &congested appearance

d) Paper quality e) none

Highly
dissatisfied

14)

15)

16)

Which segment of Times of India is better than most of its competitors?


a) News coverage

b) Advertisement

c) Supplementary issues

d) Service

e) Price

f) language

g) others_________

How far Times of India met your Satisfaction as a whole?

a) Satisfied

b) Highly satisfied

d)Dissatisfied

e) Strongly dissatisfied

c) Neither satisfied nor dissatisfied

Would you recommend Times of India to your friends or relatives than other news paper?
a) Yes

b) No

If yes why_________________________________________________________________
If no why__________________________________________________________________
17)

What are the further improvements Needed to improve the standard of Times of India?

______________________________________________________________________

Thank You