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Coleman Bass
TargetSmart Communications, LLC
(443) 676-1803
PressPublicPolling@targetsmart.com

FOR IMMEDIATE RELEASE: 09/26/2016

EDITORS NOTE:
Explore our interactive dashboard with survey results and voter file data here
TARGETSMART AND WILLIAM & MARY RELEASE POLL OF OHIO LIKELY VOTERS
-Clinton 40, Trump 37 Latest Survey ShowsSeptember 26, 2016 Hillary Clinton holds a narrow, 3-point lead over Donald Trump in Ohio, 40 to 37 percent, with 8 percent of
voters supporting Gary Johnson, according to a new poll of likely voters released today by TargetSmart and William & Mary.
Recently forming a partnership to produce original research in key battleground states, TargetSmart and William & Mary
developed a unique approach to determining a likely voter model for this poll. The research team first weighted the survey data
to mirror all registered voters on the TargetSmart voter file, and then applied a second round of weights based solely on
respondents likelihood to vote, as measured by TargetSmarts General Election Turnout score, one of many predictive models
housed on the TargetSmart voter file.
Having the ability to use TargetSmarts turnout score to weight the data takes much of the guesswork out of determining a likely
voter model, said Ron Rapoport, John Marshall Professor of Government at William & Mary.
Several key trends underlie the battle for Ohios 18 electoral votes. The poll shows a more consolidated base of partisan support
for Hillary Clinton, as 85 percent of self-described Democrats back her, while just 70 percent of Republicans side with Donald
Trump. Fourteen percent of Buckeye State Republicans back a non-major party candidate (10 percent support Johnson),
compared to just 4 percent of Democrats who do the same. There is also a large gender gap as Clinton leads by 16-points among
Ohio women (47 to 31 percent), and trails Trump by 12-points among men (32 to 44 percent). When combining education and
gender, the differences are even more pronounced as Clinton leads Trump by 21-points among college educated women, but
trails Trump by 15-points among men without a college degree.
The race is even (38 percent apiece) among higher propensity voters based on TargetSmarts General Election Turnout model.
Clintons overall advantage is based on a strong performance with lower propensity voters, among whom she leads by 9-points
(44 to 35 percent), suggesting that a low turnout election could work to Trumps advantage.
The poll reached 821 registered Ohio voters through a blend of online and telephone interviews. All survey records were matched
to TargetSmarts enhanced voter file.
TargetSmart partners with a number of leading online panel providers, matching their recruited panelists to our voter file using a
proprietary anonymization process. As a result, we can analyze online survey data in much the same way pollsters have, for ye ars,
analyzed telephone polls dialed from the voter file, said TargetSmart pollster Ben Lazarus.

###
About TargetSmart:
Ta rgetSmart i s the leading provi der of political data that enables campaigns a nd organizations to successfully communicate wi th large audiences, a nd
pers onalize outreach. Our s uperior politically-focused, consultative approach combines consumer data, databases, data i ntegration a nd consulting
s ol utions for personalized multichannel marketing strategies. Ta rgetSmart l everages over 25 yea rs of experience i n data ma nagement to deliver highperformance, reliable data products and solutions.

About William & Mary:


Wi l liam & Ma ry i s a public university l ocated in Williamsburg, Vi rginia. Founded by Royal Charter i n 1693, i t i s the second o ldest institution of higher
education in the United States. U.S. News and World Report ra nks William & Ma ry s ixth among all public universities in the country.

TargetSmart | William & Mary Poll


Ohio Statewide
Table of Contents

Poll Toplines ................................................................................................................................................. 3

Poll Methodology ....................................................................................................................................... 13

Poll Crosstabs ............................................................................................................................................. 14

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September 15-22, 2016


821 Registered Voters (RV)
652 Likely Voters (LV)

TargetSmart | William & Mary Poll


Ohio Statewide
Frequencies
First of all, are you registered to vote in Ohio?
...............................................................................................................................................................
RV
LV
.Yes
...............................................................................................................................................................
100
100
.No
...............................................................................................................................................................
(TERMINATE)
.
To begin, please answer a few questions for statistical purposes. Please enter the year in which you were born.
...............................................................................................................................................................
RV
LV
.18
...............................................................................................................................................................
- 24
5
5
.25
...............................................................................................................................................................
- 29
13
10
.30
- 34
...............................................................................................................................................................
10
7
.35
- 39
...............................................................................................................................................................
6
5
.40
- 44
...............................................................................................................................................................
7
7
.45
...............................................................................................................................................................
- 49
9
10
.50
...............................................................................................................................................................
- 54
6
7
.55
...............................................................................................................................................................
- 59
9
10
.60
- 64
...............................................................................................................................................................
12
14
.Over
64
...............................................................................................................................................................
23
26
.(No
answer)
...............................................................................................................................................................
................................................................................................................................................................
.18
...............................................................................................................................................................
- 49
50
44
.50
and over
...............................................................................................................................................................
50
56
.

TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

Please indicate whether you are male or female.


...............................................................................................................................................................
RV
LV
.Male
...............................................................................................................................................................
48
49
.Female
...............................................................................................................................................................
52
51
.
How likely are you to vote in the general election this November? Would you say you definitely will vote, probably will vote,
the chances are 50-50 that you will vote, you probably will not vote, or you definitely will not vote?
...............................................................................................................................................................
RV
LV
.Definitely
...............................................................................................................................................................
will vote
85
88
.Probably
...............................................................................................................................................................
will vote
9
8
.Chances
...............................................................................................................................................................
are 50-50
4
3
.Probably
will not vote
...............................................................................................................................................................
1
0
.Definitely
will not vote
...............................................................................................................................................................
1
1
.(Prefer
not to answer)
...............................................................................................................................................................
................................................................................................................................................................
.Definitely/Probably
...............................................................................................................................................................
Will Vote
94
95
.Probably/Definitely
...............................................................................................................................................................
Will Not Vote
2
1
.
How frequently do you talk to your friends and family about the election for President -- every day, a few times a week,
once a week, a couple times a month, once a month, or less than once a month?
...............................................................................................................................................................
RV
LV
.Every
...............................................................................................................................................................
day
23
24
.A
few times a week
...............................................................................................................................................................
40
41
.Once
...............................................................................................................................................................
a week
12
11
.A
couple times a month
...............................................................................................................................................................
9
9
.Once
...............................................................................................................................................................
a month
4
3
.Less
than once a month
...............................................................................................................................................................
11
10
.(Prefer
...............................................................................................................................................................
not to answer)
1
1
................................................................................................................................................................
.Every
...............................................................................................................................................................
day/A few times a week
63
65
.A
...............................................................................................................................................................
couple times a month/Once a month/Less than once a month
23
22
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

Below are the names of several political figures. Please indicate your feelings toward each one as very favorable, somewhat
favorable, somewhat unfavorable, or very unfavorable. You can also indicate if you have no opinion or have never heard of that
person.
Prefer
not
Fav
Very Smwt Smwt
Very
No
Never
to
Total
Total
Fav
Fav
Unfav Unfav
Opin/Ntrl
heard
answer
Fav
Unfav Unfav
A. Hillary Clinton
RV
23
16
14
43
4
1
0
39
57
-18
LV
22
16
14
44
4
1
0
38
57
-19
B. Donald Trump
RV
LV

18
18

16
16

12
13

48
47

5
5

1
1

0
0

34
34

60
60

-26
-25

C. Ted Strickland
RV
LV

9
9

23
23

22
23

29
31

13
11

4
3

1
0

32
32

51
54

-19
-22

D. Rob Portman
RV
LV

19
20

28
28

17
18

15
14

16
14

5
4

1
1

46
48

32
33

15
15

E. Gary Johnson
RV
LV

5
4

17
17

15
16

11
11

27
28

25
23

0
0

22
21

26
27

-5
-5

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

In the election for President this November, if the election were held today and the candidates were: Democrat Hillary
Clinton, Republican Donald Trump, Libertarian Gary Johnson, and Green Party candidate Jill Stein -- for whom would you
vote?
...............................................................................................................................................................
RV
LV
.Hillary
...............................................................................................................................................................
Clinton
38
38
.Lean
Hillary Clinton
...............................................................................................................................................................
2
2
.Donald
Trump
...............................................................................................................................................................
34
34
.Lean
Donald Trump
...............................................................................................................................................................
3
3
.Gary
...............................................................................................................................................................
Johnson
8
8
.Lean
...............................................................................................................................................................
Gary Johnson
1
1
.Jill
...............................................................................................................................................................
Stein
2
2
.Lean
Jill Stein
...............................................................................................................................................................
0
0
.Other
candidate
...............................................................................................................................................................
2
2
.Lean
Other candidate
...............................................................................................................................................................
.(Undecided)
...............................................................................................................................................................
8
9
.(Would
...............................................................................................................................................................
not vote)
2
2
.Lean
...............................................................................................................................................................
(Would not vote)
................................................................................................................................................................
.Total
...............................................................................................................................................................
Hillary Clinton
40
40
.Total
...............................................................................................................................................................
Donald Trump
37
37
.Total
Gary Johnson
...............................................................................................................................................................
8
8
.Total
Jill Stein
...............................................................................................................................................................
2
2
.Total
Other
...............................................................................................................................................................
2
2
.Total
...............................................................................................................................................................
Would Not Vote
2
2
................................................................................................................................................................
.Total
...............................................................................................................................................................
Clinton - Total Trump
4
3
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

(RV Effective Base: 103, LV Effective Base: 78)


(ASKED OF JOHNSON, STEIN, AND OTHER SUPPORTERS) And, if the election were held today and the candidates were:
Democrat Hillary Clinton and Republican Donald Trump -- for whom would you vote?
...............................................................................................................................................................
RV
LV
.Hillary
...............................................................................................................................................................
Clinton
29
26
.Lean
Hillary Clinton
...............................................................................................................................................................
2
2
.Donald
Trump
...............................................................................................................................................................
19
20
.Lean
Donald Trump
...............................................................................................................................................................
5
6
.(Undecided)
...............................................................................................................................................................
9
10
.Neither/would
...............................................................................................................................................................
not vote
37
36
.Lean
...............................................................................................................................................................
Neither/would not vote
................................................................................................................................................................
.Total
...............................................................................................................................................................
Hillary Clinton
30
28
.Total
...............................................................................................................................................................
Donald Trump
24
26
.Total
Neither/Would not vote
...............................................................................................................................................................
37
36
................................................................................................................................................................
.Total
Clinton - Total Trump
...............................................................................................................................................................
6
2
.
Combined Two-Way Presidential Vote
...............................................................................................................................................................
RV
LV
.Hillary
Clinton
...............................................................................................................................................................
42
41
.Lean
...............................................................................................................................................................
Hillary Clinton
2
2
.Donald
...............................................................................................................................................................
Trump
37
37
.Lean
...............................................................................................................................................................
Donald Trump
3
4
.(Undecided)
...............................................................................................................................................................
10
10
.Neither/would
not vote
...............................................................................................................................................................
5
4
.(Would
not vote)
...............................................................................................................................................................
2
2
.Lean
...............................................................................................................................................................
(Would not vote)
................................................................................................................................................................
.Total
Hillary Clinton
...............................................................................................................................................................
44
43
.Total
...............................................................................................................................................................
Donald Trump
40
40
.Total
...............................................................................................................................................................
Would Not Vote
6
6
................................................................................................................................................................
.Total
Clinton - Total Trump
...............................................................................................................................................................
4
3
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

(RV Effective Base: 68, LV Effective Base: 54)


Two-Way Push Among Johnson Supporters
...............................................................................................................................................................
RV
LV
.Hillary
Clinton
...............................................................................................................................................................
20
18
.Lean
Hillary Clinton
...............................................................................................................................................................
2
3
.Donald
...............................................................................................................................................................
Trump
25
26
.Lean
...............................................................................................................................................................
Donald Trump
6
7
.(Undecided)
...............................................................................................................................................................
8
9
.Neither/would
not vote
...............................................................................................................................................................
39
37
.Lean
Neither/would not vote
...............................................................................................................................................................
................................................................................................................................................................
.Total
...............................................................................................................................................................
Hillary Clinton
22
21
.Total
Donald Trump
...............................................................................................................................................................
31
33
.Total
...............................................................................................................................................................
Neither/Would not vote
39
37
................................................................................................................................................................
.Total
Clinton - Total Trump
...............................................................................................................................................................
-9
-12
.
(RV Effective Base: 363, LV Effective Base: 283)
(ASKED OF CLINTON SUPPORTERS) And would you say your vote for president is more a vote FOR Hillary Clinton or AGAINST
Donald Trump?
...............................................................................................................................................................
RV
LV
.For
...............................................................................................................................................................
Clinton
59
58
.Against
...............................................................................................................................................................
Trump
39
40
.(Unsure/prefer
not to answer)
...............................................................................................................................................................
2
1
.
(RV Effective Base: 327, LV Effective Base: 263)
(ASKED OF TRUMP SUPPORTERS) And would you say your vote for president is more a vote FOR Donald Trump or AGAINST
Hillary Clinton?
...............................................................................................................................................................
RV
LV
.For
...............................................................................................................................................................
Trump
38
38
.Against
...............................................................................................................................................................
Clinton
61
61
.(Unsure/prefer
not to answer)
...............................................................................................................................................................
1
1
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

In the election for U.S. Senate this November, if the election were held today and the candidates were: Democrat Ted
Strickland, Republican Rob Portman, Green Party candidate Joseph DeMare, non-party candidate Tom Connors, and nonparty candidate Scott Rupert -- for whom would you vote?
...............................................................................................................................................................
RV
LV
.Ted
...............................................................................................................................................................
Strickland
31
30
.Lean
Ted Strickland
...............................................................................................................................................................
3
2
.Rob
Portman
...............................................................................................................................................................
40
43
.Lean
Rob Portman
...............................................................................................................................................................
4
4
.Joseph
...............................................................................................................................................................
DeMare
1
1
.Lean
...............................................................................................................................................................
Joseph DeMare
1
1
.Tom
...............................................................................................................................................................
Connors
1
1
.Lean
Tom Connors
...............................................................................................................................................................
0
0
.Scott
Rupert
...............................................................................................................................................................
1
1
.Lean
Scott Rupert
...............................................................................................................................................................
0
0
.(Undecided)
...............................................................................................................................................................
15
14
.(Would
...............................................................................................................................................................
not vote)
3
3
.Lean
...............................................................................................................................................................
(Would not vote)
................................................................................................................................................................
.Total
...............................................................................................................................................................
Ted Strickland
34
32
.Total
...............................................................................................................................................................
Rob Portman
44
47
.Total
Joseph DeMare
...............................................................................................................................................................
1
1
.Total
Tom Connors
...............................................................................................................................................................
2
2
.Total
Scott Rupert
...............................................................................................................................................................
1
1
.Total
...............................................................................................................................................................
Would Not Vote
3
3
................................................................................................................................................................
.Total
...............................................................................................................................................................
Strickland - Total Portman
-10
-14
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

Now for some more questions for demographic purposes. Please indicate below if, generally speaking, you think of yourself
as a Republican, a Democrat, an independent, or something else.
...............................................................................................................................................................
RV
LV
.Strong
Democrat
...............................................................................................................................................................
22
21
.Weak
Democrat
...............................................................................................................................................................
9
9
.Independent-lean
...............................................................................................................................................................
Democrat
12
11
.Independent
...............................................................................................................................................................
16
15
.Independent-lean
...............................................................................................................................................................
Republican
11
11
.Weak
Republican
...............................................................................................................................................................
13
14
.Strong
Republican
...............................................................................................................................................................
17
18
.(Don't
know/Refused)
...............................................................................................................................................................
1
1
................................................................................................................................................................
.Democrat
...............................................................................................................................................................
30
30
.Independent
...............................................................................................................................................................
with Leaners
38
37
.Republican
...............................................................................................................................................................
31
32
................................................................................................................................................................
.Democrat
- Republican
...............................................................................................................................................................
0
-3
................................................................................................................................................................
.Democrat
and Ind. Lean Dem
...............................................................................................................................................................
42
41
.Pure
Independent
...............................................................................................................................................................
16
15
.Republican
...............................................................................................................................................................
and Ind. Lean Repub
41
43
................................................................................................................................................................
.Democrat
...............................................................................................................................................................
and Ind. Lean Dem - Republican and Ind. Lean Repub
1
-3
.
In general, would you describe your political views as very liberal, somewhat liberal, moderate, somewhat conservative, or
very conservative?
...............................................................................................................................................................
RV
LV
.Very
liberal
...............................................................................................................................................................
10
9
.Somewhat
liberal
...............................................................................................................................................................
17
17
.Moderate
...............................................................................................................................................................
31
33
.Somewhat
...............................................................................................................................................................
conservative
27
27
.Very
...............................................................................................................................................................
conservative
13
13
.(Prefer
...............................................................................................................................................................
not to answer)
2
1
................................................................................................................................................................
.Total
...............................................................................................................................................................
Liberal
27
26
.Total
Conservative
...............................................................................................................................................................
40
40
................................................................................................................................................................
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

Please select from the list below the last year of schooling that you have completed.
...............................................................................................................................................................
RV
LV
.1
...............................................................................................................................................................
- 11th grade
2
2
.High
school graduate
...............................................................................................................................................................
17
16
.Trade/technical/vocational
school
...............................................................................................................................................................
3
3
.Some
college/associates degree
...............................................................................................................................................................
28
26
.Four-year
...............................................................................................................................................................
college graduate/bachelor's degree
31
32
.Post-graduate
...............................................................................................................................................................
school/masters/PhD
19
20
.(Prefer
...............................................................................................................................................................
not to answer)
1
1
................................................................................................................................................................
.H.S.
...............................................................................................................................................................
or less
19
17
.Post
...............................................................................................................................................................
H.S.
31
29
.College
...............................................................................................................................................................
Graduate
50
53
................................................................................................................................................................
.Total Non-College
...............................................................................................................................................................
49
46
.
What is your religion, if any? Are you Protestant, Roman Catholic, Mormon, Jewish, Muslim, atheist, agnostic, something
else, or nothing in particular?
(IF PROTESTANT/CHRISTIAN) Yes or no, would you describe yourself as a "born-again" or evangelical Christian?
...............................................................................................................................................................
RV
LV
.Protestant
...............................................................................................................................................................
46
45
.Roman
Catholic
...............................................................................................................................................................
26
28
.Mormon
...............................................................................................................................................................
1
1
.Jewish
...............................................................................................................................................................
3
3
.Muslim
...............................................................................................................................................................
0
0
.Atheist
...............................................................................................................................................................
3
3
.Agnostic
...............................................................................................................................................................
5
4
.Something
else
...............................................................................................................................................................
2
2
.Nothing
...............................................................................................................................................................
in particular
10
9
.(Prefer
not to answer)
...............................................................................................................................................................
5
5
.
Evangelical
...............................................................................................................................................................
23
21
.
Please select your race from the list below.
...............................................................................................................................................................
RV
LV
.White
...............................................................................................................................................................
83
86
.Black
...............................................................................................................................................................
14
11
.Hispanic
...............................................................................................................................................................
2
2
.Asian/Pacific
Islander
...............................................................................................................................................................
0
0
.Other
...............................................................................................................................................................
1
1
.(Prefer
...............................................................................................................................................................
not to answer)
.

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TargetSmart | William & Mary Poll, Ohio Statewide: Frequencies, September 15-22, 2016

Media Market
...............................................................................................................................................................
RV
LV
.Cincinnati
...............................................................................................................................................................
17
16
.Cleveland
...............................................................................................................................................................
32
34
.Columbus
...............................................................................................................................................................
22
23
.Dayton
...............................................................................................................................................................
11
10
.Toledo
...............................................................................................................................................................
8
8
.Youngstown
...............................................................................................................................................................
6
5
.Other
...............................................................................................................................................................
5
4
.
TargetSmart Partisan Score
...............................................................................................................................................................
RV
LV
.0
...............................................................................................................................................................
- 9.99
23
27
.10
...............................................................................................................................................................
- 19.99
5
5
.20
- 29.99
...............................................................................................................................................................
5
5
.30
- 39.99
...............................................................................................................................................................
5
5
.40
- 49.99
...............................................................................................................................................................
5
5
.50
...............................................................................................................................................................
- 59.99
5
5
.60
...............................................................................................................................................................
- 69.99
6
6
.70
...............................................................................................................................................................
- 79.99
6
5
.80
- 89.99
...............................................................................................................................................................
9
8
.90
- 100
...............................................................................................................................................................
29
30
.Unknown
...............................................................................................................................................................
0
.
TargetSmart 2016 General Turnout Score
...............................................................................................................................................................
RV
LV
.0
- 9.99
...............................................................................................................................................................
.10
...............................................................................................................................................................
- 19.99
0
0
.20
...............................................................................................................................................................
- 29.99
3
1
.30
...............................................................................................................................................................
- 39.99
6
3
.40
- 49.99
...............................................................................................................................................................
5
3
.50
- 59.99
...............................................................................................................................................................
6
4
.60
- 69.99
...............................................................................................................................................................
8
7
.70
...............................................................................................................................................................
- 79.99
10
9
.80
...............................................................................................................................................................
- 89.99
12
13
.90
...............................................................................................................................................................
- 100
49
61
.Unknown
...............................................................................................................................................................
0
.

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TargetSmart | William & Mary Poll


Ohio Statewide
Survey Methodology
The TargetSmart William & Mary Poll was conducted using a blended web/phone data collection
approach. In total, the poll reached 821 registered Ohio voters. As weighted, 580 online interviews were
conducted from September 15-20, 2016 among panelists from six leading online opt-in panel providers
who were matched to the TargetSmart voter file. As weighted, 241 telephone interviews were
conducted from September 20-22, 2016 to supplement the online sample, with telephone numbers for
targeted populations being selected at random from the TargetSmart voter file. Results were weighted
by TargetSmart Partisanship Score, TargetSmart 2016 General Election Turnout Score, age, gender, and
media market to match the demographic characteristics of registered voters in the state.
A second round of weighting was employed to derive a sub-sample of Likely Voters. Weights
that resulted from the first round of weighting were multiplied by each respondents TargetSmart 2016
General Election Turnout score, as expressed as a value between 0.0 and 1.0. As weighted, the Likely
Voter sample consists of 652 respondents. The TargetSmart 2016 General Election Turnout model is an
ensemble method classifier model that was created to predict the likelihood that an individual will vote
in the 2016 general election. No margins or sampling error are calculated for this survey, as this statistic
is only applicable to fully randomly sampled surveys, which this survey is not due to its partial reliance
on online interviews.

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005


13

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Party

Ohio Statewide

TargetSmart Partisanship Score

Total

Dem

Ind

Rep

90+

70 - 89.99

30 - 69.99

10 - 29.99

0 - 9.99

Chance of voting...
Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Definitely will vote


Probably will vote
Chances are 50-50
Probably will not vote
Definitely will not vote
(Prefer not to answer)

88
8
3
0
1
-

92
6
1
0
0
-

81
11
5
0
2
-

91
6
3
0
-

93
5
2
0
0
-

78
14
3
1
4
-

82
10
8
1
-

78
17
1
4
-

95
3
2
0
-

Definitely/Probably Will Vote


Probably/Definitely Will not Vote

95
1

98
1

93
3

96
0

98
1

92
5

92
1

95
4

97
0

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Every day
A few times a week
Once a week

24
41
11

25
41
12

24
38
11

21
45
11

24
45
13

20
37
13

25
37
8

29
36
9

23
44
12

A couple times a month


Once a month
Less than once a month
(Prefer not to answer)

9
3
10
1

8
3
10
2

9
4
12
1

11
3
8
1

6
3
8
1

12
4
11
4

11
5
13
1

8
4
11
3

11
2
8
-

Every day/ A few times a week


Couple times a month or less frequently

65
22

66
21

63
25

67
21

69
17

57
26

61
30

65
23

68
20

Frequency of Talking About the Presidential Election...


Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Gender

Race

Ohio Statewide

White/Gender

Total

Men

Women

White

Black

Non White

White
Men

White
Women

Age

Education

18 - 49

50 and
over

Total
Coll
Grad

Total
Non Coll

Chance of voting...
Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Definitely will vote


Probably will vote
Chances are 50-50
Probably will not vote
Definitely will not vote
(Prefer not to answer)

88
8
3
0
1
-

88
8
3
1
-

87
8
3
1
1
-

87
8
3
0
1
-

91
6
1
1
1
-

89
8
1
1
1
-

87
8
3
1
-

88
7
4
1
1
-

81
11
5
0
2
-

93
5
2
0
0
-

90
6
2
0
0
-

84
9
4
0
2
-

Definitely/Probably Will Vote


Probably/Definitely Will not Vote

95
1

96
1

95
2

95
1

97
2

97
2

95
1

95
2

93
2

98
1

97
1

94
2

Frequency of Talking About the Presidential Election...


Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Every day
A few times a week
Once a week

24
41
11

25
44
10

23
38
13

23
42
12

31
32
10

29
37
10

24
45
10

23
39
13

22
39
12

25
43
11

25
46
12

22
36
10

A couple times a month


Once a month
Less than once a month
(Prefer not to answer)

9
3
10
1

7
3
10
1

11
4
10
1

10
3
10
1

4
9
10
4

5
8
9
3

8
3
10
1

11
3
10
1

12
4
9
2

7
3
10
1

6
3
7
1

13
4
14
2

Every day/ A few times a week


Couple times a month or less
frequently

65

69

61

65

63

66

69

61

61

68

72

58

22

20

24

23

23

22

21

24

25

20

15

30

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Gender/Age

Ohio Statewide
Gender/Education

Total

Men 18 49

Men 50+

Women 18
- 49

Women
50+

Male Non Coll


Male Coll

Women
Non - Coll

Women
Coll

Chance of voting...
Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Definitely will vote


Probably will vote
Chances are 50-50
Probably will not vote
Definitely will not vote
(Prefer not to answer)

88
8
3
0
1
-

79
15
4
2
-

95
3
2
-

84
8
6
0
2
-

90
7
1
1
1
-

84
8
6
2
-

90
8
1
-

85
11
3
0
1
-

90
4
4
1
1
-

Definitely/Probably Will Vote


Probably/Definitely Will not Vote

95
1

93
2

98
-

92
2

97
1

92
2

99
-

95
2

95
2

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Every day
A few times a week
Once a week

24
41
11

23
43
9

26
45
10

22
36
15

24
40
11

23
34
9

26
52
10

21
38
11

25
40
14

A couple times a month


Once a month
Less than once a month
(Prefer not to answer)

9
3
10
1

9
5
10
1

7
2
9
1

14
3
9
2

8
4
11
1

13
3
15
2

3
2
5
0

13
4
12
2

9
3
8
1

Every day/ A few times a week


Couple times a month or less frequently

65
22

66
24

72
18

57
26

65
23

57
32

78
11

58
29

65
20

Frequency of Talking About the Presidential Election...


Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


White/Education

Total

Ohio Statewide

Media Market

Clevel and
White Non
- Akron Colu mbus Cincin nati
- Coll
White Coll Canton OH
OH
OH

Other

Chance of voting...
Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Definitely will vote


Probably will vote
Chances are 50-50
Probably will not vote
Definitely will not vote
(Prefer not to answer)

88
8
3
0
1
-

84
9
5
0
2
-

90
7
3
0
0
-

89
7
2
1
-

88
7
3
1
1
-

86
9
3
1
1
-

86
9
4
1
-

Definitely/Probably Will Vote


Probably/Definitely Will not Vote

95
1

93
2

97
1

97
1

95
2

95
2

95
1

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Every day
A few times a week
Once a week

24
41
11

21
36
10

24
47
12

22
39
8

20
44
16

31
39
6

24
43
14

A couple times a month


Once a month
Less than once a month
(Prefer not to answer)

9
3
10
1

15
3
14
2

6
3
7
0

11
6
12
2

9
2
9
-

9
3
8
3

7
2
9
0

Every day/ A few times a week


Couple times a month or less frequently

65
22

57
31

71
16

61
28

64
20

70
21

68
18

Frequency of Talking About the Presidential Election...


Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

TargetSmart 2016 General Election Turnout Score

Total

95+

90+

85+

80+

0 - 79.99

Chance of voting...
Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

Definitely will vote


Probably will vote
Chances are 50-50
Probably will not vote
Definitely will not vote
(Prefer not to answer)

88
8
3
0
1
-

95
3
2
-

94
5
2
-

92
6
2
0
-

91
6
2
0
1
-

77
14
6
1
2
-

Definitely/Probably Will Vote


Probably/Definitely Will not Vote

95
1

98
-

98
-

98
0

97
1

91
3

(652)

(336)

(395)

(437)

(479)

(173)

Every day
A few times a week
Once a week

24
41
11

25
44
11

23
44
13

22
45
13

23
44
12

26
34
10

A couple times a month


Once a month
Less than once a month
(Prefer not to answer)

9
3
10
1

7
3
10
-

9
3
8
-

9
2
8
0

9
3
10
1

11
5
11
3

Every day/ A few times a week


Couple times a month or less frequently

65
22

69
20

67
20

67
20

67
21

60
27

Frequency of Talking About the Presidential Election...


Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Chance of voting

Total

Defini tely
Defini tely / Prob ably

Ohio Statewide

Frequency of Talking About Presidential Election

Ever yday

Few times
a week

Once a
week

Daily / few Less than a


times a
few times
week
a week

Chance of voting...
Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Definitely will vote


Probably will vote
Chances are 50-50
Probably will not vote
Definitely will not vote
(Prefer not to answer)

88
8
3
0
1
-

100
-

92
8
-

94
3
2
1
-

89
9
1
1
-

88
10
2
-

91
7
2
1
-

79
9
8
2
2
-

Definitely/Probably Will Vote


Probably/Definitely Will not Vote

95
1

100
-

100
-

97
1

98
1

98
-

98
1

88
4

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Every day
A few times a week
Once a week

24
41
11

26
42
11

24
42
12

100
-

100
-

100

37
63
-

A couple times a month


Once a month
Less than once a month
(Prefer not to answer)

9
3
10
1

9
3
8
1

9
3
8
1

41
15
44
-

Every day/ A few times a week


Couple times a month or less frequently

65
22

67
20

67
21

100
-

100
-

100
-

100

Frequency of Talking About the Presidential Election...


Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Party

Ohio Statewide

TargetSmart Partisanship Score

Total

Dem

Ind

Rep

90+

70 - 89.99

30 - 69.99

10 - 29.99

0 - 9.99

Four-Way Presidential Vote...


Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Total Hillary Clinton


Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
37
8
2
2

85
7
3
1
0

31
33
12
4
1

8
70
10
1
3

73
14
5
2
0

44
28
10
6
-

37
32
11
2
2

13
55
14
2
1

14
65
8
1
3

(Undecided)

15

10

14

10

Total Would Not Vote

Total Clinton - Total Trump

78

-2

-62

59

16

-42

-51

Two-Way Presidential Vote...


Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Total Hillary Clinton


Total Donald Trump

43
40

88
7

35
38

11
75

76
15

54
29

38
37

16
61

16
68

(Undecided)

10

17

10

15

13

10

Total Would Not Vote

10

10

Total Clinton - Total Trump

81

-2

-64

61

25

-45

-53

(283)

(170)

(86)

(24)

(148)

(46)

(51)

(10)

(28)

58
40
1

69
31
-

44
53
3

24
70
6

68
30
2

48
52
-

63
34
3

28
72
-

24
76
-

(263)

(13)

(92)

(159)

(29)

(25)

(50)

(38)

(121)

38
61
1

37
63
-

40
58
2

37
63
-

50
50
-

40
60
-

36
61
3

46
54
-

33
67
-

For Clinton/Against Trump...


Total Answering
For Clinton
Against Trump
(Unsure/prefer not to answer)

For Trump/Against Clinton...


Total Answering
For Trump
Against Clinton
(Unsure/prefer not to answer)

Senate Vote...
Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Total Ted Strickland


Total Rob Portman
Total Joseph DeMare
Total Tom Connors
Total Scott Rupert

32
47
1
2
1

68
13
1
1
0

25
45
3
3
3

8
79
0
1
-

58
18
3
2
1

30
42
1
2

36
40
1
3
2

15
60
3
1
0

8
81
0
1
0

(Undecided)

14

15

16

11

16

19

17

13

Total Would Not Vote

-14

55

-20

-71

40

-11

-4

-44

-73

Total Strickland - Total Portman

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Gender

Race

Ohio Statewide

White/Gender

Total

Men

Women

White

Black

Non White

White
Men

White
Women

Age

Education

18 - 49

50 and
over

Total
Coll
Grad

Total
Non Coll

Four-Way Presidential Vote...


Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Total Hillary Clinton


Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
37
8
2
2

32
44
9
2
1

47
31
8
2
2

37
40
9
2
2

72
16
1
5
-

61
21
4
5
-

29
46
10
2
2

44
34
9
1
2

41
34
10
4
1

39
40
7
1
2

42
37
7
2
2

37
38
10
2
1

(Undecided)

10

10

10

10

Total Would Not Vote

Total Clinton - Total Trump

-11

16

-3

56

40

-17

10

-1

-2

Two-Way Presidential Vote...


Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Total Hillary Clinton


Total Donald Trump

43
40

36
48

50
33

40
44

75
16

65
21

33
50

47
37

47
37

41
43

45
40

41
42

(Undecided)

10

11

10

11

11

10

12

10

11

Total Would Not Vote

Total Clinton - Total Trump

-12

17

-4

59

44

-18

10

-2

-1

(283)

(115)

(168)

(222)

(54)

(61)

(91)

(131)

(133)

(150)

(155)

(123)

58
40
1

56
42
2

60
39
1

54
45
1

74
21
5

72
23
4

51
49
-

56
43
1

59
40
2

58
41
1

53
47
-

64
33
3

(263)

(153)

(111)

(243)

(12)

(20)

(140)

(104)

(106)

(157)

(136)

(127)

38
61
1

33
67
-

44
54
1

36
63
1

44
56
-

58
42
-

31
69
-

43
55
1

39
59
1

37
63
-

34
66
-

43
56
1

For Clinton/Against Trump...


Total Answering
For Clinton
Against Trump
(Unsure/prefer not to answer)

For Trump/Against Clinton...


Total Answering
For Trump
Against Clinton
(Unsure/prefer not to answer)

Senate Vote...
Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Total Ted Strickland


Total Rob Portman
Total Joseph DeMare
Total Tom Connors
Total Scott Rupert

32
47
1
2
1

27
53
1
2
2

37
41
2
1
1

29
50
2
2
1

57
26
0
1
1

49
29
0
1
2

25
56
1
2
2

34
43
2
1
0

36
35
2
2
2

29
56
1
1
-

32
51
1
2
1

32
43
2
2
2

(Undecided)

14

11

17

14

13

16

10

18

17

12

12

17

Total Would Not Vote

-14

-25

-4

-20

31

20

-31

-10

-27

-19

-11

Total Strickland - Total Portman

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

Gender/Age

Gender/Education

Total

Men 18 49

Men 50+

Women 18
- 49

Women
50+

Male Non Coll


Male Coll

Women
Non - Coll

Women
Coll

Four-Way Presidential Vote...


Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Total Hillary Clinton


Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
37
8
2
2

34
40
10
3
1

31
47
8
1
1

47
28
10
4
2

47
33
6
0
2

30
45
9
1
2

34
43
8
3
1

42
33
10
2
0

51
30
6
2
4

(Undecided)

10

10

10

11

10

Total Would Not Vote

Total Clinton - Total Trump

-5

-16

19

14

-15

-10

21

Two-Way Presidential Vote...


Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Total Hillary Clinton


Total Donald Trump

43
40

39
44

34
51

54
31

48
35

34
51

37
46

47
35

53
33

(Undecided)

10

11

10

13

11

12

Total Would Not Vote

Total Clinton - Total Trump

-5

-17

23

13

-17

-9

12

21

(283)

(54)

(61)

(79)

(89)

(46)

(67)

(77)

(87)

58
40
1

58
40
1

54
44
3

59
39
2

60
40
-

66
29
5

48
52
-

62
36
2

56
44
-

(263)

(61)

(92)

(45)

(65)

(70)

(83)

(57)

(54)

38
61
1

31
69
-

35
65
-

50
47
3

40
60
-

35
65
-

32
68
-

52
46
2

36
64
-

For Clinton/Against Trump...


Total Answering
For Clinton
Against Trump
(Unsure/prefer not to answer)

For Trump/Against Clinton...


Total Answering
For Trump
Against Clinton
(Unsure/prefer not to answer)

Senate Vote...
Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Total Ted Strickland


Total Rob Portman
Total Joseph DeMare
Total Tom Connors
Total Scott Rupert

32
47
1
2
1

32
40
2
3
4

24
63
1
1
-

41
30
3
1
1

33
49
1
1
-

27
47
1
2
2

27
58
1
2
1

36
39
3
1
1

37
42
1
1
-

(Undecided)

14

14

21

14

15

18

17

Total Would Not Vote

-14

-9

-38

11

-16

-19

-31

-3

-6

Total Strickland - Total Portman

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


White/Education

Total

Ohio Statewide

Media Market

Clevel and
White Non
- Akron Colu mbus Cincin nati
- Coll
White Coll Canton OH
OH
OH

Other

Four-Way Presidential Vote...


Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Total Hillary Clinton


Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
37
8
2
2

29
44
12
1
1

42
37
7
2
2

45
31
8
3
1

41
34
9
1
2

36
46
5
1
1

35
42
10
2
2

(Undecided)

10

11

Total Would Not Vote

Total Clinton - Total Trump

-14

14

-10

-7

Two-Way Presidential Vote...


Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Total Hillary Clinton


Total Donald Trump

43
40

34
48

45
40

50
34

43
40

37
50

39
43

(Undecided)

10

12

10

10

12

11

Total Would Not Vote

Total Clinton - Total Trump

-14

16

-12

-5

(283)

(83)

(138)

(112)

(64)

(39)

(67)

58
40
1

59
39
2

51
49
-

61
37
2

56
43
1

68
32
-

49
49
2

(263)

(119)

(125)

(76)

(59)

(53)

(76)

38
61
1

43
56
1

30
70
-

34
66
-

32
68
-

32
66
3

51
49
-

For Clinton/Against Trump...


Total Answering
For Clinton
Against Trump
(Unsure/prefer not to answer)

For Trump/Against Clinton...


Total Answering
For Trump
Against Clinton
(Unsure/prefer not to answer)

Senate Vote...
Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Total Ted Strickland


Total Rob Portman
Total Joseph DeMare
Total Tom Connors
Total Scott Rupert

32
47
1
2
1

28
47
2
2
1

31
52
1
2
1

35
42
3
2
0

30
43
1
1
4

24
61
0
-

36
46
1
4
1

(Undecided)

14

17

11

15

21

10

10

Total Would Not Vote

-14

-19

-21

-7

-14

-37

-10

Total Strickland - Total Portman

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

TargetSmart 2016 General Election Turnout Score

Total

95+

90+

85+

80+

0 - 79.99

Four-Way Presidential Vote...


Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

Total Hillary Clinton


Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
37
8
2
2

36
39
8
2
1

36
40
8
2
1

38
38
8
2
2

38
38
8
2
2

45
35
11
2
1

(Undecided)

12

12

11

11

Total Would Not Vote

Total Clinton - Total Trump

-3

-4

10

Two-Way Presidential Vote...


Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

Total Hillary Clinton


Total Donald Trump

43
40

39
43

39
43

41
40

41
41

49
39

(Undecided)

10

13

13

13

12

Total Would Not Vote

Total Clinton - Total Trump

-3

-3

10

(283)

(132)

(155)

(181)

(198)

(85)

58
40
1

49
51
-

51
49
-

52
48
-

54
46
-

68
27
5

(263)

(143)

(168)

(177)

(195)

(68)

38
61
1

38
62
-

38
62
-

38
62
-

38
62
-

38
60
2

For Clinton/Against Trump...


Total Answering
For Clinton
Against Trump
(Unsure/prefer not to answer)

For Trump/Against Clinton...


Total Answering
For Trump
Against Clinton
(Unsure/prefer not to answer)

Senate Vote...
Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

Total Ted Strickland


Total Rob Portman
Total Joseph DeMare
Total Tom Connors
Total Scott Rupert

32
47
1
2
1

28
55
1
2
0

29
54
1
2
0

29
52
1
2
0

29
51
2
2
0

40
35
1
2
3

(Undecided)

14

13

13

14

14

14

Total Would Not Vote

-14

-27

-25

-22

-21

Total Strickland - Total Portman

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Chance of voting

Total

Defini tely
Defini tely / Prob ably

Ohio Statewide

Frequency of Talking About Presidential Election

Ever yday

Few times
a week

Once a
week

Daily / few Less than a


times a
few times
week
a week

Four-Way Presidential Vote...


Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Total Hillary Clinton


Total Donald Trump
Total Gary Johnson
Total Jill Stein
Total Other Candidate

40
37
8
2
2

42
38
8
2
1

41
38
8
2
1

44
39
7
1
1

39
42
8
3
2

47
29
12
4
-

41
41
8
2
1

35
31
8
1
3

(Undecided)

17

Total Would Not Vote

Total Clinton - Total Trump

-3

18

Two-Way Presidential Vote...


Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Total Hillary Clinton


Total Donald Trump

43
40

46
42

45
41

46
43

43
44

51
31

44
44

37
35

(Undecided)

10

10

12

18

Total Would Not Vote

10

Total Clinton - Total Trump

-1

20

(283)

(262)

(278)

(72)

(116)

(38)

(188)

(54)

58
40
1

61
39
0

58
40
1

69
31
1

54
46
-

57
35
8

60
40
0

52
47
1

(263)

(237)

(254)

(67)

(119)

(23)

(187)

(51)

38
61
1

40
59
1

39
61
1

46
52
2

33
67
-

33
67
-

38
62
1

40
60
-

For Clinton/Against Trump...


Total Answering
For Clinton
Against Trump
(Unsure/prefer not to answer)

For Trump/Against Clinton...


Total Answering
For Trump
Against Clinton
(Unsure/prefer not to answer)

Senate Vote...
Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Total Ted Strickland


Total Rob Portman
Total Joseph DeMare
Total Tom Connors
Total Scott Rupert

32
47
1
2
1

34
49
1
2
1

33
48
2
2
1

36
50
0
1
3

32
50
1
2
1

43
41
4
2
-

34
50
1
2
2

22
41
2
2
-

(Undecided)

14

11

13

12

11

26

Total Would Not Vote

-14

-15

-15

-14

-17

-16

-19

Total Strickland - Total Portman

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Party

Ohio Statewide

TargetSmart Partisanship Score

Total

Dem

Ind

Rep

90+

70 - 89.99

30 - 69.99

10 - 29.99

0 - 9.99

Respondent age...
Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

18 - 34
35 - 49
50 - 64
Over 64

22
22
31
26

21
27
28
24

28
18
27
27

17
21
37
25

16
25
28
31

24
31
31
14

41
21
25
12

50
21
11
18

3
15
44
39

18 - 49
50 and over

44
56

48
52

46
54

38
62

41
59

55
45

63
37

71
29

17
83

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

49
51

32
68

60
40

51
49

38
62

41
59

53
47

72
28

53
47

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Strong Dem

21

71

53

14

15

Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

9
11
15
11
14
18
1

29
-

30
41
29
-

43
57
-

16
12
11
3
3
2
0

16
19
22
10
3
12
3

5
13
22
16
19
10
-

2
12
26
18
20
18
-

2
4
8
13
26
45
0

Democrat
Ind with Leaners
Republican

30
37
32

100
-

100
-

100

69
26
5

30
51
16

20
51
29

6
56
38

3
26
71

Dem-Rep

-3

100

-100

63

15

-9

-32

-68

Democrat and Ind. Lean Dem


Ind
Republican and Ind. Lean Rep

41
15
43

100
-

30
41
29

100

81
11
9

50
22
26

33
22
45

18
26
56

7
8
84

Dem-Rep

-3

100

-100

72

24

-12

-38

-77

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
17
33
27
13
1

23
33
32
6
6
1

7
15
47
21
10
1

0
4
19
53
23
1

19
26
38
11
4
1

12
28
31
18
11
-

8
15
45
22
9
1

3
9
27
32
22
6

0
5
21
51
22
0

Total Liberal
Total Conservative

26
40

56
12

22
30

4
75

45
15

40
29

23
31

12
55

5
73

Respondent gender...
Total Answering
Male
Female

Party ID...
Total Answering

Ideology...
Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Gender

Race

Ohio Statewide

White/Gender

Total

Men

Women

White

Black

Non White

White
Men

White
Women

Age

Education

18 - 49

50 and
over

Total
Coll
Grad

Total
Non Coll

Respondent age...
Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

18 - 34
35 - 49
50 - 64
Over 64

22
22
31
26

25
19
28
29

19
25
33
23

22
21
32
25

26
20
20
33

23
26
19
31

25
18
29
28

18
25
36
21

50
50
-

54
46

18
23
34
25

26
21
27
26

18 - 49
50 and over

44
56

44
56

44
56

43
57

46
54

49
51

43
57

43
57

100
-

100

41
59

47
53

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

49
51

100
-

100

50
50

40
60

44
56

100
-

100

49
51

49
51

52
48

45
55

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Strong Dem

21

13

29

17

57

46

10

24

24

19

17

25

Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

9
11
15
11
14
18
1

7
13
17
15
13
21
1

10
9
14
7
15
16
0

9
10
16
12
16
20
-

4
11
11
4
1
8
5

5
16
13
4
4
8
4

7
12
17
17
14
24
-

11
9
15
8
18
16
-

9
15
12
12
14
14
0

8
8
18
10
14
22
1

9
13
13
12
16
19
1

8
9
18
10
12
18
-

Democrat
Ind with Leaners
Republican

30
37
32

20
46
34

39
29
31

26
38
36

61
25
9

51
33
12

17
45
38

35
31
34

32
39
28

28
36
36

27
38
35

33
37
30

Dem-Rep

-3

-14

-10

52

39

-20

-8

-8

Democrat and Ind. Lean Dem


Ind
Republican and Ind. Lean Rep

41
15
43

33
17
49

48
14
38

36
16
48

72
11
13

67
13
16

29
17
54

44
15
42

47
12
40

36
18
46

39
13
47

42
18
40

Dem-Rep

-3

-16

11

-12

60

51

-25

-10

-7

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
17
33
27
13
1

9
11
32
32
15
1

10
22
34
22
11
1

7
17
34
28
12
1

27
14
21
19
15
4

22
13
28
20
14
3

7
12
31
33
16
1

7
23
36
24
9
1

14
20
28
23
13
2

6
14
37
30
12
1

8
18
32
32
10
-

10
15
34
22
16
2

Total Liberal
Total Conservative

26
40

20
47

32
33

25
41

40
34

34
35

19
48

30
33

34
36

20
43

26
42

26
38

Respondent gender...
Total Answering
Male
Female

Party ID...
Total Answering

Ideology...
Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

Gender/Age

Gender/Education

Total

Men 18 49

Men 50+

Women 18
- 49

Women
50+

Male Non Coll


Male Coll

Women
Non - Coll

Women
Coll

Respondent age...
Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

18 - 34
35 - 49
50 - 64
Over 64

22
22
31
26

57
43
-

49
51

44
56
-

59
41

31
16
25
28

20
21
30
29

22
25
29
24

16
25
38
21

18 - 49
50 and over

44
56

100
-

100

100
-

100

47
53

41
59

47
53

41
59

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

49
51

100
-

100
-

100

100

100
-

100
-

100

100

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Strong Dem

21

14

12

32

27

17

31

26

Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

9
11
15
11
14
18
1

8
19
13
17
13
16
-

6
9
20
14
12
25
1

10
11
12
7
15
13
0

11
8
15
6
16
18
0

9
11
17
12
11
23
-

5
14
17
18
14
20
1

7
7
19
8
13
15
-

14
11
8
5
18
17
-

Democrat
Ind with Leaners
Republican

30
37
32

22
49
29

18
43
38

42
30
27

37
28
34

26
40
34

15
50
34

38
34
28

40
25
35

Respondent gender...
Total Answering
Male
Female

Party ID...
Total Answering

Dem-Rep

-3

-7

-20

15

-8

-20

11

Democrat and Ind. Lean Dem


Ind
Republican and Ind. Lean Rep

41
15
43

41
13
46

27
20
52

53
12
35

45
15
40

37
17
46

29
17
52

46
19
35

51
8
41

Dem-Rep

-3

-5

-25

18

-9

-23

10

10

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
17
33
27
13
1

14
11
32
26
14
3

5
12
31
37
16
-

14
28
24
20
12
2

7
17
42
24
9
1

10
9
31
27
20
3

8
13
32
36
11
-

11
20
37
18
12
2

8
23
33
27
9
-

Total Liberal
Total Conservative

26
40

25
40

17
52

42
32

24
33

19
47

21
48

31
30

31
36

Ideology...
Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


White/Education

Total

Ohio Statewide

Media Market

Clevel and
White Non
- Akron Colu mbus Cincin nati
- Coll
White Coll Canton OH
OH
OH

Other

Respondent age...
Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

18 - 34
35 - 49
50 - 64
Over 64

22
22
31
26

27
21
28
23

17
21
36
26

15
24
28
33

16
27
35
22

30
15
31
24

32
19
30
20

18 - 49
50 and over

44
56

48
52

38
62

39
61

43
57

45
55

51
49

(652)

(248)

(310)

(222)

(150)

(106)

(175)

49
51

46
54

53
47

43
57

47
53

54
46

55
45

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Strong Dem

21

17

17

31

15

21

14

Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

9
11
15
11
14
18
1

9
8
19
11
14
21
-

9
12
13
13
17
19
-

10
9
15
8
12
15
-

10
11
15
12
19
17
0

4
10
14
7
13
29
3

8
15
17
15
13
18
-

Democrat
Ind with Leaners
Republican

30
37
32

26
39
35

26
37
36

41
32
27

25
38
37

25
31
41

22
47
31

Respondent gender...
Total Answering
Male
Female

Party ID...
Total Answering

Dem-Rep

-3

-9

-10

15

-11

-16

-9

Democrat and Ind. Lean Dem


Ind
Republican and Ind. Lean Rep

41
15
43

34
19
47

38
13
49

50
15
35

36
15
49

35
14
48

37
17
46

Dem-Rep

-3

-12

-11

15

-13

-13

-10

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
17
33
27
13
1

7
16
36
24
16
2

8
19
32
32
10
-

11
20
38
23
8
1

9
18
29
34
9
1

10
12
24
33
20
2

8
14
36
23
17
2

Total Liberal
Total Conservative

26
40

23
39

26
42

31
31

27
44

21
53

22
40

Ideology...
Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

TargetSmart 2016 General Election Turnout Score

Total

95+

90+

85+

80+

0 - 79.99

Respondent age...
Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

18 - 34
35 - 49
50 - 64
Over 64

22
22
31
26

2
19
44
35

2
22
42
34

7
22
40
32

8
23
37
32

61
19
11
9

18 - 49
50 and over

44
56

21
79

24
76

29
71

31
69

80
20

(652)

(336)

(395)

(437)

(479)

(173)

49
51

52
48

51
49

51
49

49
51

47
53

(652)

(336)

(395)

(437)

(479)

(173)

Strong Dem

21

19

18

18

18

30

Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

9
11
15
11
14
18
1

9
8
16
11
17
21
-

9
9
16
10
17
21
-

9
9
17
11
16
20
-

10
10
16
10
16
20
1

6
15
14
13
8
14
1

Democrat
Ind with Leaners
Republican

30
37
32

28
34
38

27
35
38

27
36
36

27
36
36

36
42
21

Dem-Rep

-3

-10

-11

-9

-9

15

Democrat and Ind. Lean Dem


Ind
Republican and Ind. Lean Rep

41
15
43

36
16
48

36
16
48

37
17
47

37
16
46

51
14
35

Dem-Rep

-3

-12

-12

-10

-9

16

(652)

(336)

(395)

(437)

(479)

(173)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
17
33
27
13
1

6
14
39
31
10
-

7
15
37
31
10
-

7
17
36
29
10
-

8
16
35
28
12
-

13
18
26
23
15
5

Total Liberal
Total Conservative

26
40

20
40

22
41

24
39

24
40

31
38

Respondent gender...
Total Answering
Male
Female

Party ID...
Total Answering

Ideology...
Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Chance of voting

Total

Defini tely
Defini tely / Prob ably

Ohio Statewide

Frequency of Talking About Presidential Election

Ever yday

Few times
a week

Once a
week

Daily / few Less than a


times a
few times
week
a week

Respondent age...
Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

18 - 34
35 - 49
50 - 64
Over 64

22
22
31
26

19
21
32
27

21
22
31
26

26
15
28
31

19
23
31
27

21
26
35
19

22
20
30
29

21
27
31
21

18 - 49
50 and over

44
56

41
59

42
58

41
59

42
58

46
54

41
59

49
51

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

49
51

49
51

49
51

51
49

52
48

42
58

52
48

44
56

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Strong Dem

21

24

22

28

21

17

24

15

Weak Dem
Ind-lean Dem
Ind
Ind-lean Rep
Weak Rep
Strong Rep
(DK/Ref)

9
11
15
11
14
18
1

8
10
14
11
14
20
1

8
11
15
11
14
19
1

4
10
14
15
10
19
2

8
12
11
11
15
21
-

13
19
13
6
17
14
1

7
11
12
13
13
20
1

13
7
25
9
17
14
0

Democrat
Ind with Leaners
Republican

30
37
32

31
35
34

30
36
33

31
38
29

29
35
36

30
38
31

30
36
33

28
41
31

Respondent gender...
Total Answering
Male
Female

Party ID...
Total Answering

Dem-Rep

-3

-2

-2

-6

-1

-3

-3

Democrat and Ind. Lean Dem


Ind
Republican and Ind. Lean Rep

41
15
43

41
14
44

41
15
44

41
14
44

42
11
47

50
13
37

41
12
46

35
25
40

Dem-Rep

-3

-4

-2

-3

-5

13

-4

-6

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Very liberal
Somewhat liberal
Moderate
Somewhat conservative
Very conservative
(Prefer not to answer)

9
17
33
27
13
1

10
17
31
27
13
1

9
17
32
27
13
1

15
14
23
32
16
0

10
17
29
29
13
1

9
23
40
22
6
1

12
16
27
30
14
1

3
16
49
22
9
2

Total Liberal
Total Conservative

26
40

27
40

27
40

28
48

27
43

32
28

28
44

19
31

Ideology...
Total Answering

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Party

Ohio Statewide

TargetSmart Partisanship Score

Total

Dem

Ind

Rep

90+

70 - 89.99

30 - 69.99

10 - 29.99

0 - 9.99

Education...
Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
4-year college/bachelor's degree
Post-graduate school/masters/PhD
(Prefer not to answer)

2
16
3
26
32
20
1

3
21
3
24
30
17
2

0
12
3
31
34
20
0

2
16
2
24
33
24
-

2
19
4
25
26
22
3

1
12
3
34
38
12
-

3
17
30
36
14
-

0
19
3
22
33
23
-

0
13
3
23
33
27
0

H.S. or less
Post H.S.
College Graduate

17
29
53

24
27
47

13
34
53

17
26
56

21
29
48

13
37
50

20
30
49

19
25
56

13
26
61

Total Non-College

46

51

46

44

50

50

51

44

39

Religion...
Total Answering

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Protestant
Roman Catholic
Mormon
Jewish
Muslim
Atheist
Agnostic
Something else
Nothing in particular
Prefer not to answer

45
28
1
3
0
3
4
2
9
5

40
28
4
0
6
5
2
11
4

40
26
0
3
1
2
5
3
13
7

56
31
1
2
1
2
1
3
3

34
30
0
5
1
4
5
2
11
7

49
25
1
5
10
0
9
1

43
29
1
4
2
1
2
15
2

49
27
1
1
7
1
6
7

56
27
1
1
0
1
3
1
4
5

Total Evangelical

21

17

19

27

18

26

15

26

26

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

86
11
2
0
1
-

75
23
1
0
1
-

87
7
3
3
-

95
3
1
1
0
-

70
27
1
0
2
-

81
17
1
1
-

91
2
5
1
1
-

97
0
2
1
-

97
1
1
1
-

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

Race...
Total Answering
White
Black
Hispanic
Asian/Pacific Islander
Other
(Prefer not to answer)

Media Market...
Total Answering
Other

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Gender

Race

Ohio Statewide

White/Gender

Total

Men

Women

White

Black

Non White

White
Men

White
Women

Age

Education

18 - 49

50 and
over

Total
Coll
Grad

Total
Non Coll

Education...
Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
4-year college/bachelor's degree
Post-graduate school/masters/PhD
(Prefer not to answer)

2
16
3
26
32
20
1

0
15
2
26
34
22
1

3
17
3
26
30
19
1

1
15
3
26
34
22
-

7
24
3
33
18
7
7

5
22
3
29
23
13
6

13
2
26
37
22
-

2
17
3
26
31
21
-

2
17
1
30
32
17
1

1
15
4
24
32
23
1

61
39
-

3
34
6
57
-

H.S. or less
Post H.S.
College Graduate

17
29
53

15
28
56

20
30
49

16
29
56

31
36
25

27
31
36

13
28
59

19
29
52

19
31
49

16
28
55

100

38
62
-

Total Non-College

46

43

50

44

67

58

41

48

50

44

100

Religion...
Total Answering

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Protestant
Roman Catholic
Mormon
Jewish
Muslim
Atheist
Agnostic
Something else
Nothing in particular
Prefer not to answer

45
28
1
3
0
3
4
2
9
5

41
30
1
3
0
5
5
1
11
5

49
26
1
3
0
1
4
2
8
5

44
30
1
3
3
5
2
9
3

60
12
1
2
1
1
1
12
10

51
19
1
1
2
1
2
2
10
12

40
30
1
3
5
5
1
11
4

48
29
0
4
1
4
3
8
3

45
25
1
2
1
4
6
1
12
3

46
31
1
4
0
2
3
2
7
6

44
30
1
4
1
4
4
2
7
3

47
26
1
2
2
5
2
12
4

Total Evangelical

21

19

23

18

48

40

17

19

25

18

17

26

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

86
11
2
0
1
-

87
9
3
0
1
-

84
13
1
1
1
-

100
-

100
-

77
12
2
9
-

100
-

100
-

84
12
3
0
1
-

87
11
1
0
1
-

90
5
2
0
2
-

82
16
1
0
1
-

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

Race...
Total Answering
White
Black
Hispanic
Asian/Pacific Islander
Other
(Prefer not to answer)

Media Market...
Total Answering
Other

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

Gender/Age

Gender/Education

Total

Men 18 49

Men 50+

Women 18
- 49

Women
50+

Male Non Coll


Male Coll

Women
Non - Coll

Women
Coll

Education...
Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
4-year college/bachelor's degree
Post-graduate school/masters/PhD
(Prefer not to answer)

2
16
3
26
32
20
1

18
28
37
17
0

0
12
3
25
33
26
1

4
16
2
32
28
18
1

3
18
4
22
32
19
1

0
34
4
61
-

61
39
-

6
34
7
53
-

62
38
-

H.S. or less
Post H.S.
College Graduate

17
29
53

18
28
53

12
29
59

20
34
46

20
26
52

34
66
-

100

40
60
-

100

Total Non-College

46

46

40

54

47

100

100

Religion...
Total Answering

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Protestant
Roman Catholic
Mormon
Jewish
Muslim
Atheist
Agnostic
Something else
Nothing in particular
Prefer not to answer

45
28
1
3
0
3
4
2
9
5

36
32
1
0
7
6
0
14
4

44
29
1
4
3
4
1
8
5

53
19
1
3
1
2
7
2
11
3

47
32
3
0
1
1
3
6
6

44
26
1
2
3
4
1
13
6

39
33
1
3
0
6
5
1
9
3

49
25
1
2
1
5
3
11
3

50
28
1
5
1
1
3
2
6
4

Total Evangelical

21

24

16

26

20

27

14

26

20

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

86
11
2
0
1
-

86
10
5
0
-

88
9
1
0
2
-

82
14
1
1
3
-

86
13
0
1
0
-

83
15
1
1
-

91
4
4
0
1
-

81
17
1
1
1
-

89
7
1
1
2
-

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

Race...
Total Answering
White
Black
Hispanic
Asian/Pacific Islander
Other
(Prefer not to answer)

Media Market...
Total Answering
Other

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


White/Education

Total

Ohio Statewide

Media Market

Clevel and
White Non
- Akron Colu mbus Cincin nati
- Coll
White Coll Canton OH
OH
OH

Other

Education...
Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
4-year college/bachelor's degree
Post-graduate school/masters/PhD
(Prefer not to answer)

2
16
3
26
32
20
1

2
33
6
59
-

61
39
-

1
12
5
29
33
19
1

0
14
1
22
36
26
0

1
19
3
29
25
21
1

3
21
1
25
33
16
1

H.S. or less
Post H.S.
College Graduate

17
29
53

36
64
-

100

14
34
52

14
24
62

21
32
47

23
26
49

Total Non-College

46

100

47

38

52

50

Religion...
Total Answering

(652)

(248)

(310)

(222)

(150)

(106)

(175)

Protestant
Roman Catholic
Mormon
Jewish
Muslim
Atheist
Agnostic
Something else
Nothing in particular
Prefer not to answer

45
28
1
3
0
3
4
2
9
5

45
28
1
2
2
5
2
11
4

44
31
0
5
4
5
1
8
3

40
32
0
4
1
3
5
2
9
5

50
19
1
2
4
5
1
12
6

44
35
0
3
2
1
4
6
4

49
28
1
2
0
2
5
1
9
4

Total Evangelical

21

22

15

16

20

29

24

(652)

(248)

(310)

(222)

(150)

(106)

(175)

86
11
2
0
1
-

100
-

100
-

83
13
2
0
1
-

89
7
1
3
-

79
19
1
0
1
-

90
6
3
0
1
-

(652)

(248)

(310)

(222)

(150)

(106)

(175)

14

Race...
Total Answering
White
Black
Hispanic
Asian/Pacific Islander
Other
(Prefer not to answer)

Media Market...
Total Answering
Other

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

TargetSmart 2016 General Election Turnout Score

Total

95+

90+

85+

80+

0 - 79.99

Education...
Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
4-year college/bachelor's degree
Post-graduate school/masters/PhD
(Prefer not to answer)

2
16
3
26
32
20
1

0
11
3
23
38
25
-

0
11
3
23
38
24
-

0
11
3
23
37
25
-

1
12
3
23
37
23
1

4
25
2
35
20
12
1

H.S. or less
Post H.S.
College Graduate

17
29
53

11
26
63

11
26
62

11
27
62

13
26
60

29
37
32

Total Non-College

46

37

38

38

39

66

Religion...
Total Answering

(652)

(336)

(395)

(437)

(479)

(173)

Protestant
Roman Catholic
Mormon
Jewish
Muslim
Atheist
Agnostic
Something else
Nothing in particular
Prefer not to answer

45
28
1
3
0
3
4
2
9
5

43
34
0
4
0
3
3
2
7
4

43
34
0
3
0
3
3
2
7
4

42
34
0
3
0
3
4
2
8
4

43
32
0
3
0
2
4
2
8
6

52
19
1
3
1
4
5
1
12
2

Total Evangelical

21

15

15

15

16

36

(652)

(336)

(395)

(437)

(479)

(173)

86
11
2
0
1
-

93
3
3
0
1
-

93
3
2
0
1
-

92
4
2
0
2
-

90
6
2
0
2
-

74
24
1
1
-

(652)

(336)

(395)

(437)

(479)

(173)

Race...
Total Answering
White
Black
Hispanic
Asian/Pacific Islander
Other
(Prefer not to answer)

Media Market...
Total Answering
Other

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Chance of voting

Total

Defini tely
Defini tely / Prob ably

Ohio Statewide

Frequency of Talking About Presidential Election

Ever yday

Few times
a week

Once a
week

Daily / few Less than a


times a
few times
week
a week

Education...
Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

1 - 11th grade
High school graduate
Trade/technical/vocational school
Some college/associates degree
4-year college/bachelor's degree
Post-graduate school/masters/PhD
(Prefer not to answer)

2
16
3
26
32
20
1

2
16
3
25
33
22
1

2
16
3
25
32
21
1

2
12
3
25
30
26
2

2
12
2
24
38
21
-

18
1
23
30
27
1

2
12
3
24
35
23
1

2
24
3
34
26
10
2

H.S. or less
Post H.S.
College Graduate

17
29
53

18
27
54

18
28
54

14
28
56

14
26
59

18
24
57

14
27
58

26
37
36

Total Non-College

46

45

46

42

41

42

41

63

Religion...
Total Answering

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Protestant
Roman Catholic
Mormon
Jewish
Muslim
Atheist
Agnostic
Something else
Nothing in particular
Prefer not to answer

45
28
1
3
0
3
4
2
9
5

46
29
1
3
0
3
4
2
8
4

45
29
1
3
0
3
5
2
8
4

43
31
1
4
0
3
3
2
11
3

46
28
3
1
4
4
2
8
5

42
34
1
4
3
5
1
6
3

45
29
0
3
1
3
4
2
9
4

47
23
1
2
2
5
2
12
7

Total Evangelical

21

21

21

24

22

18

23

18

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

86
11
2
0
1
-

85
11
2
0
1
-

85
11
2
0
1
-

83
14
2
1
-

87
9
2
0
2
-

88
10
0
2
-

85
11
2
1
1
-

86
11
1
1
-

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

Race...
Total Answering
White
Black
Hispanic
Asian/Pacific Islander
Other
(Prefer not to answer)

Media Market...
Total Answering
Other

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Party

Ohio Statewide

TargetSmart Partisanship Score

Total

Dem

Ind

Rep

90+

70 - 89.99

30 - 69.99

10 - 29.99

0 - 9.99

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

27
5
5
5
5
5
6
5
8
30
-

3
1
1
1
3
4
5
3
10
68
-

19
7
8
7
6
9
6
10
8
21
-

59
7
5
7
5
1
5
2
4
5
-

100
-

41
59
-

24
24
24
27
-

51
49
-

100
-

(652)

(194)

(243)

(211)

(193)

(86)

(133)

(62)

(177)

0
1
3
3
4
7
9
13
61
-

1
2
4
5
7
12
12
56
-

0
1
3
2
4
8
11
14
56
-

1
2
2
3
5
6
11
71
-

0
1
2
5
3
5
9
12
63
-

4
8
3
6
10
9
18
43
-

1
2
2
7
10
21
18
40
-

1
4
5
9
13
7
20
40
-

0
1
0
2
2
6
89
-

TargetSmart Partisan Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart 2016 General Election Turnout Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Gender

Race

Ohio Statewide

White/Gender
White
Men

White
Women

Age

Education

18 - 49

50 and
over

Total
Coll
Grad

Total
Non Coll

Total

Men

Women

White

Black

Non White

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

27
5
5
5
5
5
6
5
8
30
-

30
7
7
6
6
5
5
5
6
23
-

25
3
3
4
4
5
6
6
9
36
-

31
5
5
6
5
5
6
6
6
24
-

3
0
2
2
21
73
-

5
1
1
1
2
6
3
18
62
-

33
8
8
7
6
4
6
5
5
18
-

29
3
3
4
5
6
6
7
7
30
-

11
7
8
5
9
7
9
7
10
28
-

40
3
2
5
2
4
3
5
6
31
-

31
4
7
4
6
5
4
6
7
27
-

23
6
3
6
4
5
7
5
9
32
-

TargetSmart Partisan Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart 2016 General Election Turnout Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart Communications, LLC

(652)

(319)

(333)

(558)

(72)

(94)

(277)

(281)

(285)

(367)

(344)

(303)

0
1
3
3
4
7
9
13
61
-

1
3
3
3
6
10
11
63
-

0
1
2
3
5
7
9
14
58
-

0
1
2
2
3
6
9
11
66
-

3
7
10
11
14
12
25
17
-

2
6
8
10
12
10
22
31
-

0
2
2
3
6
10
9
67
-

0
1
2
2
4
6
8
13
64
-

0
2
5
5
8
12
17
18
34
-

0
1
1
2
2
4
9
82
-

1
2
2
3
4
5
12
72
-

0
1
3
3
6
10
15
13
49
-

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

Gender/Age

Gender/Education

Total

Men 18 49

Men 50+

Women 18
- 49

Women
50+

Male Non Coll


Male Coll

Women
Non - Coll

Women
Coll

(652)

(139)

(180)

(147)

(187)

(137)

27
5
5
5
5
5
6
5
8
30
-

8
11
12
7
11
6
10
6
8
21
-

46
4
3
5
2
4
2
3
5
25
-

13
4
4
3
7
7
8
7
12
34
-

34
1
1
4
2
4
4
6
6
37
-

27
10
4
5
4
2
8
2
9
28
-

(180)

(166)

(164)

32
5
9
7
7
7
4
6
4
18
-

20
4
2
6
4
8
6
7
9
35
-

30
2
4
1
5
2
6
6
9
36
-

(652)

(139)

(180)

(147)

(187)

(137)

(180)

(166)

(164)

0
1
3
3
4
7
9
13
61
-

1
5
6
6
12
19
19
33
-

1
1
1
2
3
5
86
-

0
3
4
5
9
13
14
17
34
-

0
1
1
2
2
5
12
77
-

1
5
3
5
8
17
14
48
-

0
2
2
2
5
5
9
75
-

0
2
2
3
7
11
12
13
50
-

1
2
2
3
3
5
15
68
-

TargetSmart Partisan Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart 2016 General Election Turnout Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


White/Education

Total

Ohio Statewide

Media Market

Clevel and
White Non
- Akron Colu mbus Cincin nati
- Coll
White Coll Canton OH
OH
OH

Other

TargetSmart Partisan Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

(652)

(248)

(310)

(222)

(150)

(106)

(175)

27
5
5
5
5
5
6
5
8
30
-

27
7
3
7
5
6
8
6
8
22
-

34
4
7
5
6
4
4
7
5
26
-

25
2
4
3
3
6
3
6
9
39
-

32
2
3
3
5
5
5
5
8
31
-

34
6
7
7
5
3
6
3
7
21
-

22
11
6
8
7
5
9
6
6
22
-

(652)

(248)

(310)

(222)

(150)

(106)

(175)

0
1
3
3
4
7
9
13
61
-

0
1
2
2
4
8
15
12
56
-

0
2
2
2
4
5
11
73
-

0
3
1
3
4
8
10
71
-

0
1
3
2
4
11
19
59
-

0
1
4
4
6
9
6
18
52
-

2
3
3
6
11
11
9
54
-

TargetSmart 2016 General Election Turnout Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll

Ohio Statewide

TargetSmart 2016 General Election Turnout Score

Total

95+

90+

85+

80+

0 - 79.99

(652)

(336)

(395)

(437)

(479)

(173)

27
5
5
5
5
5
6
5
8
30
-

42
3
3
5
2
3
3
3
5
31
-

40
4
3
5
3
3
3
4
5
31
-

37
3
4
5
3
4
4
5
5
30
-

35
3
5
5
3
4
4
4
7
30
-

5
9
5
5
10
8
10
9
11
28
-

(652)

(336)

(395)

(437)

(479)

(173)

0
1
3
3
4
7
9
13
61
-

100
-

100
-

10
90
-

18
82
-

0
4
10
11
16
25
35
-

TargetSmart Partisan Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart 2016 General Election Turnout Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com

September 15-22, 2016

TargetSmart | William & Mary Poll


Chance of voting

Total

Defini tely
Defini tely / Prob ably

Ohio Statewide

Frequency of Talking About Presidential Election

Ever yday

Few times
a week

Once a
week

Daily / few Less than a


times a
few times
week
a week

TargetSmart Partisan Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

27
5
5
5
5
5
6
5
8
30
-

29
5
3
5
4
5
5
5
7
31
-

28
5
4
5
5
5
5
6
7
30
-

27
6
6
4
4
6
7
6
5
30
-

29
3
5
5
5
4
4
5
7
33
-

29
4
3
3
4
2
6
12
3
34
-

28
4
5
5
5
5
5
5
6
31
-

25
6
4
8
7
5
7
4
12
23
-

(652)

(571)

(622)

(156)

(269)

(73)

(424)

(146)

0
1
3
3
4
7
9
13
61
-

0
1
1
2
4
6
8
12
65
-

0
1
2
3
4
7
9
12
62
-

0
0
1
3
6
8
12
12
58
-

1
1
4
3
5
8
13
65
-

2
4
3
2
7
7
7
69
-

0
1
1
3
4
6
9
13
62
-

1
6
1
6
5
12
14
54
-

TargetSmart 2016 General Election Turnout Score...


Total Answering
0 - 9.99
10 - 19.99
20 - 29.99
30 - 39.99
40 - 49.99
50 - 59.99
60 - 69.99
70 - 79.99
80 - 89.99
90 - 100
Unknown

TargetSmart Communications, LLC

1155 15th St, NW, Suite 1000, Washington, DC 20005

targetsmart.com