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BRIEF HISTORY
Axis Bank is the third largest private sector bank in India. The Bank offers the entire spectrum of
financial services to customer segments covering Large and Mid-Corporates, MSME,
Agriculture and Retail Businesses.
The Bank has a large footprint of 2904 domestic branches (including extension counters) and
12,743 ATMs spread across the country as on 31st march 2016. The Bank's Registered Office is at
Ahmedabad and its Central Office is located at Mumbai. The overseas operations of the bank are
spread over 9 International offices with branches at Singapore, Hong Kong, Dubai (at the DIFC),
Colombo and Shanghai; representative offices at Dhaka, Dubai, Abu Dhabi an overseas
subsidiary at London, UK. The International offices focused on corporate lending, Trade finance,
Syndication, Investment Banking and liability Business.
Axis Bank is one of the first new generation private sector bank to have begun operations in
1994. The bank was promoted in 1993, jointly by specified undertaking of Unit Trust of India
(SUUTI) (then known as Unit Trust of India), Life Insurance corporation of India (LIC), General
Insurance Corporation of India (GIC), National Insurance company Ltd. (NICL), The new India
Assurance company Ltd, The Oriental Insurance company Ltd. And United India Insurance
company Ltd. The Bank has strengths in both retail and corporate banking and is committed to
adopting the best industry practices internationally in order to achieve excellence. The
Shareholding of Unit Trust of India was subsequently transferred to SUUTI, an Entity
established in 2003. With a Balance Sheet size of Rs.5, 25,468 crores as on 31 march 2016.

Axis Bank Ltd. has been promoted by the largest and the best Financial Institution of the country,
UTI. The Bank was set up with a capital of Rs. 115 crore, with UTI contributing Rs. 100 crore,
LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs. 1.5 crore each. Erstwhile
Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a view to
encourage savings and investment. In December 2002, the UTI Act, 1963 was repealed with the
passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the Parliament,
paving the way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with effect from 1st
February 2003. In accordance with the Act, the Undertaking specified as UTI I has been
transferred and vested in the Administrator of the Specified Undertaking of the Unit Trust of
India (SUUTI), who manages assured return schemes along with 6.75% US-64 Bonds, 6.60%
ARS Bonds with a Unit Capital of over Rs. 14167.59 crores. The Unit Trust Of India (UTI) is a
statutory public sector investment institution set up in 1964.It mobilizes the savings of the
community through the sale of its units under its various unit schemes the. Resources thus
mobilized are invested by the UTI mainly in the shares and debentures of the companies. Income
received from this investment, after meeting the expenses of the Trust, is distributed to unit
holders annually as dividend. The Unit Trust Of India has introduced a number of Unit schemes
so far, the Unit scheme,1964,the Unit Linked Insurance Plan, 1971, Unit Scheme for Charitable
and Religious Trusts and Registered Societies, 1981, the Income Unit Scheme, 1982, Monthly
Income Unit Scheme, 1983 and Growth and Income Unit Scheme, 1983

MANAGEMENT STRUCTURE
Members of the Board:
Dr. Sanjiv Mishra: Independent Director and Non Executive (Part time) Chairman
Smt. Shikha Sharma: Managing Director & CEO
Shri V. R. Kaundinya: Independent Director
Shri Prasad R. Menon: Independent Director
Prof. Samir Barua: Independent Director
Shri Som Mittal: Independent Director
Shri Rohit Bhagat: Independent Director
Smt. Usha Sangwan: Non Executive, Nominee of LIC
Shri S. Vishvanathan: Independent Director
Shri Rakesh Makhija: Independent Director
Smt. Ketaki Bhagwati: Independent Director
Shri B. Babu Rao: Non-Executive Director, Nominee of SUUTI
Shri V. Srinivasan: Deputy Managing Director
Shri Rajiv Anand: Executive Director (Retail Banking)
Shri Rajesh Dahiya: Executive Director (Corporate Centre)

Members of the Committees:


4

1. Committee of Directors:
1.

Shri S Vishvanathan Chairman

Independent Director / Non Executive

2.

Smt. Shikha Sharma MD &CEO

3.

Shri Prasad R Menon -

4.

Shri V Srinivasan - Deputy Managing Director

5.

Smt. Ketaki Bhagwati - Independent Director

Independent Director / Non Executive

2. Audit Committee of the Board:


1.

Prof. Samir Barua Chairman

Independent Director / Non Executive

2.

Shri V. R. Kaundinya - Independent Director / Non Executive

3.

Shri S. Vishvanathan -Independent Director / Non Executive

4.

Shri Rakesh Makhija - Independent Director

3. Risk Management Committee:


1.

Prof. Samir Barua Chairman

Independent Director / Non Executive

2.

Smt. Shikha Sharma - MD &CEO

3.

Shri Rohit Bhagat - Independent Director / Non Executive

4.

Smt. Ketaki Bhagwati - Independent Director5.

Dr. Sanjiv Mishra - Independent

Director and Non Executive (part time) Chairman


4. Nomination and Remuneration Committee:
1.

Shri Prasad Menon Chairman Independent Director / Non Executive


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2.

Shri V. R. Kaundinya - Independent Director / Non Executive

3.

Shri Prof. Samir Barua - Independent Director / Non Executive

4.

Shri Rohit Bhagat - Independent Director / Non Executive

5.Stakeholders Relationship Committee:


1.

Shri V R Kaundinya Chairman Independent Director / Non Executive

2.

Shri V Srinivasan - Deputy Managing Director

3.

Shri B. Babu Rao - Nominee of SUUTI

6. Special Committee of the Board of Directors for Monitoring of Large Value Frauds:
1.

Smt. Shikha Sharma Chairperson MD &CEO

2.

Shri V. R. Kaundinya - Independent Director / Non Executive

3.

Prof. Samir Barua - Independent Director / Non Executive

4.

Smt. Usha Sangwan - LIC Nominee / Non Executive

5.

Shri V. Srinivasan - Deputy Managing Director

7. Customer Service Committee:


1.

Shri Som Mittal Chairman Independent Director / Non Executive2.

Sharma - MD &CEO
3.

Prof. Samir Barua - Independent Director / Non Executive

4.

Shri B. Babu Rao - Nominee of SUUTI

8 Committee of Whole-Time Directors:


6

Smt. Shikha

1.

Smt. Shikha Sharma Chairperson MD &CEO

2.

Shri V Srinivasan - Deputy Managing Director

3.

Shri Rajiv Anand - Executive Director (Retail Banking)

4.

Shri Rajesh Dahiya - Executive Director (Corporate Centre)

9. Acquisition, Divestment and Merger Committee (ADAM Committee):


1.

Shri Prasad R Menon Chairman Independent Director / Non Executive

2.

Smt. Shikha Sharma - MD &CEO

3.

Shri Rohit Bhagat - Independent Director / Non Executive

4.

Shri Rakesh Makhija - Independent Director

10. IT Strategy Committee:


1.

Shri Som Mittal Chairman Independent Director / Non Executive

2.

Shri Prasad R Menon - Independent Director / Non Executive

3.

Smt. Shikha Sharma - MD &CEO

5.

Shri V. Srinivasan - Deputy Managing Director

11. Corporate Social Responsibility Committee:


1.

Shri Som Mittal Chairman Independent Director / Non Executive

2.

Smt. Usha Sangwan - LIC Nominee / Non Executive

3.

Shri V Srinivasan - Deputy Managing Director

12. Review Committee:


1.

Smt Shikha Sharma Chairperson MD &CEO

2.

Shri V. R. Kaundinya - Independent Director / Non Executive

3.

Shri S. Vishvanathan - Independent Director / Non Executive

AWARDS AND REWARDS

Axis bank has achieved consistent growth and stable assets quality with a 5 year CAGR (201011 to 2015-16) of 17% in total Assets, 14% in total Deposits, 19% in total advances and 19% in
net profits.
o Axis Bank wins 'Best Loyalty Program of the year' for the second year in a row, 9th
Loyalty Awards 2016
o Axis Bank has won the 'Best Performing Private Bank' award at the Financial Advisor
Awards 2015-16
o Axis Bank wins 'Best Reward Program of the year' for the second year in a row, 9th
Loyalty Awards 2016
o Axis Bank wins the 'Affinity/Bank Partner of the year' - at the Asia Trusted Life Agents
& Advisers Awards 2016, by Asia Insurance Review.
o Axis Bank conferred the Certificate of Recognition for excellence in Corporate
Governance by the Institute of Company Secretaries of India (ICSI), for the year 2015.
o Axis Bank recognized as a winner amongst Large Banks category for excellent
performance in IMPS - National Payments Excellence Awards 2015
o Innovation in Social Pay-Aegis Graham Bell Awards 2015
o Best Domestic Bank in India- Asia money Best Banks 2015
o Axis Bank's Mobile App tops Forrester's review of Smartphone Mobile Banking Apps in
India.

o Axis Bank conferred the Certificate of Recognition for excellence in Corporate


Governance by the Institute of Company Secretaries of India (ICSI), for the year 2015.
o Axis Bank recognized as a winner amongst Large Banks category for excellent
performance in IMPS - National Payments Excellence Awards 2015
o Innovation in Social Pay-Aegis Graham Bell Awards 2015
o Best Domestic Bank in India- Asiamoney Best Banks 2015
o Axis Bank's Mobile App tops Forrester's review of Smartphone Mobile Banking Apps in
India
o Axis Bank was selected as the Best Private Sector Bank under the category Rural Reach
at the Dun & Bradstreet Banking Awards 2015
o Axis Bank has been ranked amongst the Top 75 safest banks in the world by The Banker
o Axis Bank has been conferred with IDRBT Best Bank Award for Digital Banking,
Analytics & Big Data among large banks
o Axis Bank has been featured in Limka Book of Records 2015 for creating a National
Record for its campaign - 'Plant a Sapling'
o Mobile Banking Initiative of the Year - India, Asian Banking and Finance (ABF) Retail
Banking Awards 2015
o Advertising Campaign of the Year - India, Asian Banking and Finance (ABF) Retail
Banking Awards 2015
o Axis bank has been awarded the title of Super brand 2014-2015, by Super brands
o No. 1 Promising Banking Brand of 2015, ET Best Brands 2015
o Best Corporate Payment Project- The Asian Banker Technology Implementation Award
2015
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o Best HR System Project -The Asian Banker Technology Implementation Award 2015
o The Compliance Risk Technology Implementation of the Year -The Asian Banker Risk
Management Awards 2015
o Axis Bank felicitated at CNBC Awaaz Act for Good Governance Summit 2015Winner in
the 'Best Payment Initiatives' category amongst Private Sector Banks, IBA Banking
Technology Awards 2015
o Runners up in the 'Technology Bank of the Year' category amongst the Private sector
Banks, IBA Banking Technology Awards 2015
o Gold Shield for third year in a row for Excellence in Financial Reporting in the Private
Sector Banks category for the year 2013-14 - ICAI (Institute of Chartered Accountants of
India)
o Axis Bank wins 'Bank of the Year in India' for the year 2014- Banker Magazine,
Financial Times
o Axis Bank Foundation conferred Outstanding Corporate Foundation at Forbes India,
Philanthropy Awards, 2014
o Axis Bank has been Ranked as the 'Most Trusted Private Sector Bank' second year in a
row - 'Most Trusted Brand Survey.
o Axis Bank has won the 'Best Performing Private Bank' award at the Financial Advisor
Awards 2015-16
o Axis Bank wins 'Best Loyalty Program of the year' for the second year in a row, 9th
Loyalty Awards 2016
o Axis Bank wins the 'Affinity/Bank Partner of the year' - at the Asia Trusted
o Life Agents & Advisers Awards 2016, by Asia Insurance ReviewAxis Bank conferred the
Certificate of Recognition for excellence in Corporate Governance by the Institute of
Company Secretaries of India (ICSI), for the year 2015.
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o Axis Bank recognized as a winner amongst Large Banks category for excellent
performance in IMPS - National Payments Excellence Awards 2015
o Innovation in Social Pay-Aegis Graham Bell Awards 2015
o Best Domestic Bank in India- Asia money Best Banks 2015
o Axis Bank's Mobile App tops Forrester's review of Smartphone Mobile Banking Apps in
India
o Axis Bank was selected as the Best Private Sector Bank under the category Rural Reach
at the Dun & Bradstreet Banking Awards 2015
o Axis Bank has been ranked amongst the Top 75 safest banks in the world by The Banker
o Axis Bank has been conferred with IDRBT Best Bank Award for Digital Banking,
Analytics & Big Data among large banks
o Axis Bank has been featured in Limca Book of Records 2015 for creating a National
Record for its campaign - 'Plant a Sapling'
o Mobile Banking Initiative of the Year - India, Asian Banking and Finance (ABF) Retail
Banking Awards 2015
o Advertising Campaign of the Year - India, Asian Banking and Finance (ABF) Retail
Banking Awards 2015
o Axis bank has been awarded the title of Super brand 2014-2015, by Super brands
o No. 1 Promising Banking Brand of 2015, ET Best Brands 2015
o Best Corporate Payment Project- The Asian Banker Technology Implementation Award
2015
o Best HR System Project -The Asian Banker Technology Implementation Award 2015

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o The Compliance Risk Technology Implementation of the Year -The Asian Banker Risk
Management Awards 2015
o Axis Bank felicitated at CNBC Awaaz Act for Good Governance Summit 2015
o Winner in the 'Best Payment Initiatives' category amongst Private Sector Banks, IBA
Banking Technology Awards 2015
o Runners up in the 'Technology Bank of the Year' category amongst the Private sector
Banks, IBA Banking Technology Awards 2015
o Gold Shield for third year in a row for Excellence in Financial Reporting in the Private
Sector Banks category for the year 2013-14 - ICAI (Institute of Chartered Accountants of
India)
o Axis Bank wins 'Bank of the Year in India' for the year 2014- Banker Magazine,
Financial Times
o Axis Bank Foundation conferred Outstanding Corporate Foundation at Forbes India,
Philanthropy Awards, 2014
o Axis Bank has been Ranked as the 'Most Trusted Private Sector Bank' second year in a
row - 'Most Trusted Brand Survey', conducted by Brand Equity, Economic Times
o Best Investment Manager for Real Estate in India- Euromoney Real Estate Awards 2014
o Best Domestic Bank in India- Asiamoney Best Banks 2014
o Best Bank Award among Large Banks for IT For Business Innovation- IDRBT Banking
Technology Excellence Awards 2014
o Axis Bank featured for the fourth time in Asia's Fab50 companies for 2014 by Forbes
Asia Axis Bank voted for Most Trusted Private Sector Bank in the country in the Most
Trusted Brands survey 2013 by Brand Equity.
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o Axis Bank ranked no. 1 bank in INDIA in both Primary & Secondary market of corporate
bonds -The Asset Benchmark Research
o Best Debt House in India - Euro money Awards for Excellence 2013
o Axis Bank ranked No 1 company to work for in the BFSI sector - 'The Best Companies to
Work for' survey by Business Today
o Consistent Performer - Indias Best Banks 2013 Survey by Business Today & KPMG
o Runner up for Best Bank category- Outlook Money Awards 2013
o Fastest Growing Large Bank - Business World PWC Survey of Indias best banks 2013
o Banking frontiers Finnoviti 2013 Awards for ExConnect
o Ranked No 1 in the IT Biz Award - large enterprises category by Express IT Awards
o Innovation for 2013 for Ladies First card under the Most Innovative Broad Based
Product Offering category- IBA Innovations Award
o Axis Bank featured in Asia's Fab50 companies for 2013 by Forbes Asia
o Gold Shield for second year in a row for Excellence in Financial Reporting in the Private
Banks category - 2012-13 - ICAI (Institute of Chartered Accountants of India)
o Second Runners Up for Best Financial Inclusion Initiative amongst Private Sector BanksIBA Banking Technology Awards 2013
o Second Runners Up for Best Technology Bank of the Year amongst Private Sector BanksIBA Banking Technology Awards 2013
o Second Runners Up for Best Risk Management & Security Initiative amongst Private
Sector Banks- IBA Banking Technology Awards 2013
o Second Runners Up for Best Internet Bank amongst Private Sector Banks- IBA Banking
Technology Awards 2013
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o Bank of the Year - Money Today FPCIL Awards 2012-13Axis Bank voted for Most
Trusted Private Sector Bank in the country in the Most Trusted Brands survey 2013 by
Brand Equity.
o Axis Bank ranked no. 1 bank in INDIA in both Primary & Secondary market of corporate
bonds -The Asset Benchmark Research
o Best Debt House in India - Euromoney Awards for Excellence 2013
o Axis Bank ranked No 1 company to work for in the BFSI sector - 'The Best Companies to
Work for' survey by Business Today
o Consistent Performer - Indias Best Banks 2013 Survey by Business Today & KPMG
o Runner up for Best Bank category- Outlook Money Awards 2013
o Fastest Growing Large Bank - Business World PWC Survey of Indias best banks 2013
o Banking frontiers Finnoviti 2013 Awards for FxConnect
o Ranked No 1 in the IT Biz Award - large enterprises category by Express IT Awards
o Innovation for 2013 for Ladies First card under the Most Innovative Broad Based
Product Offering category- IBA Innovations Award
o Axis Bank featured in Asia's Fab50 companies for 2013 by Forbes Asia
o Gold Shield for second year in a row for Excellence in Financial Reporting in the Private
Banks category - 2012-13 - ICAI (Institute of Chartered Accountants of India)
o Second Runners Up for Best Financial Inclusion Initiative amongst Private Sector BanksIBA Banking Technology Awards 2013
o Second Runners Up for Best Technology Bank of the Year amongst Private Sector BanksIBA Banking Technology Awards 2013

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o Second Runners Up for Best Risk Management & Security Initiative amongst Private
Sector Banks- IBA Banking Technology Awards 2013
o Second Runners Up for Best Internet Bank amongst Private Sector Banks- IBA Banking
Technology Awards 2013
o Bank of the Year - Money Today FPCIL Awards 2012-13
o Best Bank - CNBC-TV18 Indias Best Bank and Financial Institution Awards 2012
o Best Bank - Runner Up - Outlook Money Awards 2012
o Consistent Performer - Indias Best Banks 2012 Survey by Business Today & KPMG
o Fastest Growing Large Bank - Dun & Bradstreet - Polaris Financial Technology Banking
Awards 2012
o Fastest Growing Large Bank Businessworld Best Banks Survey 2012
o Best Domestic Bond House - The Asset Triple a Country Awards 2012 - Our Bank has
been honored with this award for the third year in a row.
o India Bond House of the year - IFR ASIA - Country Awards 2012
o Deal Maker of the Year in Rupee Bonds Businessworld Magna Awards - India's Best
Deal Makers 2012
o The Best Emerging Bullion Dealing Bank - 9th India International Gold Convention2011-12
o Best Acquiring Institution in South Asia - Visa LEADER Award at Visas 2012
APCEMEA Security Summit, Bali
o Gold Shield for Excellence in Financial Reporting in the Private Banks category - 201112 - ICAI (Institute of Chartered Accountants of India)
o Fastest Growing Bank - Bloomberg UTV Financial Leadership Awards 2012
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o Brand Excellence Award- 2011(BFSI Sector) - Star News


o Bank of the Year India The Banker Awards 2011
o Best Bank in the Private Sector - NDTV Profit Business Leadership Awards 2011
o Best Bank - Outlook Money Awards 2011
o The Best Domestic Bank India - The Asset Triple A Country Awards 2011

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PERFORMANCE AND MARKET SHARE:


Promoters
Axis Bank Ltd. has been promoted by the largest Financial Institutions of the country, UTI, LIC,
GIC and its subsidiaries. The Bank was set up in 1993 with a capital of Rs. 115 crore, with UTI
contributing Rs. 100 crore, LIC - Rs. 7.5 crore and GIC and its four subsidiaries contributing Rs.
1.5 crore each

Capital Structure
The Bank has authorized share capital of Rs. 850 crores comprising 4,250,000,000 equity shares
of Rs.2/- each. As on 31st March 2016, the Bank has issued, subscribed and paid-up equity
capital of Rs. 476.67 crores, constituting 2,38,28,31,826 equity shares of Rs.2/- each. The Banks
shares are listed on the National Stock Exchange of India Limited and the BSE Limited. The
GDRs issued by the Bank are listed on the London Stock Exchange (LSE). The Bonds issued by
the Bank under the MTN programme are listed on the Singapore Stock Exchange.

Distribution Network
The Bank has a large footprint of 2904 domestic branches (including extension counters) and
12,743 ATMs spread across the country as on 31st March 2016. The Bank has a network of 2402
domestic branches (including extension counters) and 12,922 ATMs spread across the country as
on 31st March 2014. The overseas operations of the Bank are spread over its seven international
offices with branches at Singapore, Hong Kong, DIFC (Dubai International Financial Centre),
Colombo and Shanghai and representative offices at Dubai and Abu Dhabi. During the year, the
Banks overseas subsidiary namely Axis Bank UK Ltd. commenced banking operations.
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Subsidiaries
The Bank has ten wholly-owned subsidiaries:
Axis Capital Ltd.
Axis Private Equity Ltd.
Axis Trustee Services Ltd.
Axis Asset Management Company Ltd.
Axis Mutual Fund Trustee Ltd.
Axis Bank UK Ltd.
Axis Securities Ltd.
Axis Finance Ltd.
Axis Securities Europe Ltd.
A.Treds Limited

Shareholding 24.09%

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Erstwhile Unit Trust of India was set up as a body corporate under the UTI Act, 1963, with a
view to encourage savings and investment. In December 2002, the UTI Act, 1963 was repealed
with the passage of Unit Trust of India (Transfer of Undertaking and Repeal) Act, 2002 by the
Parliament, paving the way for the bifurcation of UTI into 2 entities, UTI-I and UTI-II with
effect from 1st February 2003. In accordance with the Act, the Undertaking specified as UTI I
has been transferred and vested in the Administrator of the Specified Undertaking of the Unit
Trust of India (SUUTI), who manages assured return schemes along with 6.75% US-64 Bonds,
6.60% ARS Bonds with a Unit Capital of over Rs. 14167.59 crores.
The Government of India has currently appointed Shri K. N. Prithviraj as the Administrator of
the Specified undertaking of UTI, to look after and administer the schemes under UTI - I, where
Government has continuing obligations and commitments to the investors, which it will uphold.

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PRODUCT AND SERVICES OFFERS


Axis Bank was promoted jointly by Specified Undertaking of Unit Trust of India (SUUTI),
formerly known as United Trust of India, Life Insurance Corporation of India (LIC), General
Insurance Corporation of India (GIC), National Insurance Company Ltd., The New India
Assurance Company Ltd., The Oriental Insurance Company Ltd. and United India Insurance
Company Ltd. In the year 1993.Axis bank started its operations from the year 1994.The
Registered

office

was

founded

in

Ahmadabad,

India.

Axis Bank has its strong hold both in the Indian Market as well as International Market. It
provides a variety of financial services to large and mid-sized corporate houses as well as
individuals. It aims at being known as the one stop financial service solution provider for
customers through its high quality service, prompt delivery and customer insight. Through its
widespread banking Channel, years of expertise, excellent customer relationship, large customer
base, varied services, and strong presence in the country, it has become the third largest private
bank in India.

Axis banks Presence in India


Axis bank having its corporate office at Mumbai, Maharashtra has 2402 branches
and 12922 ATMs spread across the towns and cities of India.

Products
Axis bank caters to the banking requirements of every individual by offering a host of products
and services. The following products and services are offered by the bank:

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Accounts and Deposits

Axis Bank offers a variety of accounts and deposit accounts keeping in mind the basic
requirement of every individual and corporate office, be it a savings account, current account,
priority account or a recurring deposit account.

Axis Bank Savings Account

This is the basic account of every banking business which helps an individual to store away ones
surplus cash and also earn some interest on it. The interest rate on such accounts stands at 4%
p.a. and is calculated on the end of the day balance and paid out quarterly. Below is the type of
Savings accounts provided by the bank

Easy Access Savings accounts

Prime Savings Account

Future Stars Savings Account

Youth account

Prime plus savings Account

Womens Account

Senior privilege Savings Account

Trust/Ngo Savings Account

Pension Savings Account

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Insurance Agent Account

Basic Savings account

Small Basic Savings Account

NRI Account

NRO Account

Axis Bank Current Accounts


Also known as demand deposit accounts required by businessmen and professionals who have
regular transactions with the bank. Its a zero balance zero interest account which allows
unlimited number of transaction every day. The below mentioned are the types of current
accounts offered:

Resident foreign currency account

Regular current account

Exclusive current accounts

Current accounts by industry

Tailor made current accounts

Axis Bank Salary Accounts


A zero balance account offering an interest rate of 4%p.a. on daily balances. This type of
account is generally provided to corporate houses to ensure smooth transfer of salaries to the
respective corporate employees. Types are:

Easy Access Salary Account

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Prime Salary Account

Priority Account

Defence Salary Account

Prime Salary Account

Employee Reimbursement Account

Deposit
Deposit accounts provide a suitable platform for individuals who wish to store their surplus
cash for a specific period and earn a higher rate of interest on the same. The types of
deposits are:

Fixed Deposits

Fixed Deposits Plus

Recurring Deposits

Tax Saver Deposits

Safe Deposit Lockers


Available in different sizes depending upon the need of the individual to store their valuables
safely. Lockers are available at a minimal rate payable in advance.

Loans
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Axis Bank offers various types of loans to individuals which are:

Home loans

Personal loans

Gold loans

Loan against property

Loan against fixed deposits

Loan against shares

Car loans

Loan against securities

Education loans

Credit Cards

The bank has a variety of credit cards which provides special benefits on dining out, shopping
and on usage of cards at specific places that the bank has tie ups with. The card also provides
reward points redeemable at the customer as per their eligibility. The range of cards offered by
the bank is:

Premium Cards
Which include:

Signature Credit card with Lifestyle Benefits

Signature Credit Card with Travel Benefits


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1.

My Cards: the cards on offer under this category are

2.

My choice credit card

3.

My wings credit card

4.

My zone credit card

5.

My business credit card

Apart from the above mentioned cards there are few more cards offered by Axis bank such as:

Shriram Credit Card

Insta Easy Credit Cards

Platinum Credit Cards

Titanium Smart Traveler Credit Cards

Miles & More Credit Card

Neo Credit Card

Pride Platinum Credit Card

Forex:Axis bank provides for foreign exchange transactions through currency notes, travelers
cheque and foreign travel cards. The bank offers the following types of Forex services:

Multi-Currency Forex Card

Outward Foreign Currency travelers cheque

Travel Currency Card

Foreign Currency Cash

India Travel Card

Foreign Exchange Rates


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Investments

Investments are the best way of saving an individuals cash. The bank offers various investment
products like:

Gold Mohurs

8% saving bonds

Public Provident fund(PPF)

Silver Mohurs

Online investing with Axis Direct

Mutual Funds

IPOSmart

Demat Account
An electronic setting provided by Axis bank to its users to hold funds in dematerialized form. It
provides facilities for funds transfer, time to time statements and total details about your
investment.

Insurance

Axis bank offers a spectrum of insurance products, be it life insurance or general insurance. At
low premiums and higher returns insurance products are available for large, small and medium
enterprises. The products offered under this category are:

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Life Insurance
There variants under this category are:
1.

Max Life Online Term Plan

2.

Max Life Forever Young Pension Plan

3.

Max Life guaranteed Lifetime Income Plan

4.

Max Life Life Partner Perfect Super Plan

5.

Max Life Whole life Super Plan

6.

Max Life Fast Track Super Plan

7.

Max Life Life Gain Premier

8.

Max Life Maxis Super

9.

Max Life Shiksha Plus Super

Home Insurance
The range of products are:
1.

Mediprime

2.

Wellsurance Executive

3.

Wellsurance Woman

4.

Wellsurance Family

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Individual Accident and Well Sickness Hospital Cash Policy

Motor Insurance

Travel Insurance: The products on offer are:

Travel Guard Insurance for Overseas Travel

Student Guard Plus for Students Travelling Overseas

Asia Guard

Max Life Pradhan Mantri Jeewan JyotiBimaYojana

Business Guard

SERVICES

Personal banking
Personal banking is banking, investment and other financial services provided by
banks to high-net-worth individuals with high levels of income or sizeable assest.
The term presonal refers to customer services rendered on a more personal
basis than in mass-market retail banking, usually vai dedicated bank advisers. It
does not refers to a presonal bank, which is a non-incorporated banking
institution.
Presonal banking forms a more exclusive subset of wealth management. Atleast

until recently, it largely consisted of banking services discretionary assets


management , brokerage, limited tax advisory services and some basic conciergetype services, offers by a single designated relationship manager.
The Personal Banking of Axis Bank includes following services:

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Accounts

Zero Balance Savings Account

Krishi Savings Account

EasyAccess Savings Account

Prime Savings Account

Corporate Salary Account

Women's Savings Account

Demat Account

Senior Citizen's Account

Defence salary Account

Trust/NGO Savings Account

RFC(D) Account

Azzadi - No Frills

Pension Savings Account

Deposits

Fixed Deposits

Recurring Deposits

Encash 24

Tax Saver Fixed Deposit

Loans

Home Loan

Car Loan

Personal Loan

Loan Against Shares


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Loan Against Property

Loan Against Security

Study Loan

Consumer Loan

Cards

Debit Cards

Credit Cards

Prepaid Cards

Investments

Mohur Gold

Online Trading

Mutual Funds

Demat Account

A Smile Solution

Kal Bhi, Aaj Bhi

Insurance

Life Insurance

Life Insurance Products

5 For Life

Health Insurance

Family Health

Silver Health

Motor Insurance

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Jewellery Insurance

Personal Accident

Safe Guard

Home

Safe Home

Safe Home Plus

Travel Companion

Critical Illness

Business advantage

Payments

Bill Pay

Electronic Clearing Service

Tax Payments

Tax e-Payments

Direct Tax Payments

Pension Disbursement

Other Services

Mobile Refill

Locker

Online Shopping

IPOSmart

E-Statement

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Corporate banking Now monitor, transact and control your bank account online through our net banking service.
You can do multiple things from the comforts of your home or office with Axis Bank Internet
Banking - a one stop solution for all your banking needs. You can now get all your accounts
details, submit requests and undertake a wide range of transactions online. Our E-Banking
service makes banking a lot more easy and effective.

Features
1. Account Details:
i. View your bank Account Details, Account Balance, Download
Statements and more.
2. Fund Transfer:
i. Transfer fund to your Own Accounts, Other Axis Bank Accounts
or Other Bank Accounts seamlessly.
3. Tax Payments:
i. Make all your tax payments by logging into Internet Banking and
store your challans online.
4. Salary Upload:
i. Pay salaries as a bulk payment to all employees and you dont
have to make individual payments.
5. Dealer Debit:
33

i. Get payments from all your vendors at bulk.

6. Request Services:
i. View the status of cheques.
7. Investment Services:
i. View your complete Portfolio with the bank, Apply for IPO etc.
8. Register now for Axis Bank Corporate Internet Banking service to avail all
these services.

PRIORITY BANKING
Enjoy preferential treatment when you
walk into our branches or when you call our Phone Banking Centre.
Power

Packed Priority Platinum

Debit

Card

loaded

with

lifestyle

benefits. Get preferential rates on a host of Axis Bank's products and


services like loans, lockers etc.

Facilities provided to Priority Banking Customer


A Priority banking customer has few advantages over normal customers and gets more features.
Some of the most common ones are

Separate queue for in the bank so that you dont wait

No charges on NEFT and RTGS transactions through Net banking

Free At Par cheque book payable at any Bank branch across the country, so
you do away with the need to ask for demand drafts
34

Charges waiver for DD cancellation, Cheque return, Duplicate statement


charges, Demand Draft Charges, Discount in Locker Charges,

Cheque pick-up facility

No charges on balance inquiries and cash withdrawals if you transact on


Other Bank ATMs in India.

Premium Credit Cards.

Online purchase using credit card


A credit card is a payment card issued to users (cardholders) as a method of payment. It
allows the cardholder to pay for goods and services based on the holder's promise to pay for
them.[1] The issuer of the card (usually a bank) creates a revolving account and grants a line
of credit to the cardholder, from which the cardholder can borrow money for payment to
a merchant or as a cash advance.
A credit card is different from a charge card, where it requires the balance to be repaid in full
each month.[2] In contrast, credit cards allow the consumers a continuing balance of debt,
subject to interest being charged. A credit card also differs from a cash card, which can be
used like currency by the owner of the card. A credit card differs from a charge card also in
that a credit card typically involves a third-party entity that pays the seller and is reimbursed
by the buyer, whereas a charge card simply defers payment by the buyer until a later date.

HOW TO USE CREDIT CARD TO ORDER ONLINE

35

1. Connect to a secure, encrypted network

2. Input the address of the website you intend to purchase from in your
browser's address window.
3. Assemble the goods you intend to buy.
4. Assemble the goods you intend to buy.
5. Input your shipping information.
6. Input your billing information too.
7. Input your billing information too.
8. Click the appropriate button to complete the credit card sale
9. Print the confirmation screen or proof of purchase you receive upon
completing the transaction, and keep this in a safe place until the item
you paid for arrives.

Online Purchase using debit card


A debit card is a plastic payment card that can be used instead of cash when making
purchases. It is similar to a credit card, but unlike a credit card, the money comes directly
from the user's bank account when using a debit card.
Some cards may bear a stored value with which a payment is made, while most relay a
message to the cardholder's bank to withdraw funds from a payer's designated bank account.
In some cases, the primary account number is assigned exclusively for use on the Internet
and there is no physical card.

36

Debit cards usually also allow for instant withdrawal of cash, acting as the ATM card for
withdrawing cash. Merchants may also offercashback facilities to customers, where a
customer can withdraw cash along with their purchase.

HOW TO SHOP ONLINE USING A DEBIT CARD

1. Once you are done with the selection of items to be purchased online, put them in the
online shopping cart and wait till the time you are redirected to the payment gateway.
2. Fill in details.
3. Use protected codes.
4. Pay for the purchase

SWOT ANALYSIS

STRENGTHS:
The bank has a good image among urban population.
It has been showing good growth in banking industry sector.
It is offering various services and products:
Credit cards, consumer banking, corporate banking, finance and insurance,

investment banking, mortgage loans, private banking, private equity.


Axis bank market share is increasing in rural areas.
It is among the largest bank in India which is providing Agriculture loans.
It has around 2400 domestic branches and 8000+ ATMs.
The bank has its presence in 971 cities and towns.
It has seven international offices.
It has been offering advance E-banking services to its customers.
It has strong work force of 42000+ employees.
37

WEAKNESSES
It has limited branches as compared to its direct competitors.
Less number of international branches.
Share prices are not stable.
Image of the bank still under the shadow of the UTI debacle.

38

OPPORTUNITIES
Market penetration in rural areas of India.
Market development in International markets.

THREATS
New banking licenses issued by the Reserve Bank of India.
Tough competition of foreign banks.
Fierce competition.

39

CHAPTER 2
SECTOR
OVERVIEV

40

HISTORYOFBANKING

Banking is nearly as old as civilization. The history of banking could be said to have started with the
appearance of money. The first record of minted metal coins was in Mesopotamia in about 2500B.C. the
first European banknotes, which was handwritten appeared in1661, in Sweden. Cheaque and printed
paper money appeared in the 1700s and 1800s, with many banks created to deal with increasing trade.
The history of banking in each country runs in lines with the development of trade and industry, and with
the level of political confidence and stability. The ancient Romans developed an advanced banking
system to serve their vast trade network, which extended throughout Europe, Asia and Africa.
Modern banking began in Venice. The word bank comes from the Italian word ban co, meaning bench,
because moneylenders worked on benches in market places. The bank of Venice was established in 1171
to help the government raise finance for a war.
At the same time, in England merchant started to ask goldsmiths to hold gold and silver in their safes in
return for a fee. Receipts given to the Merchant were sometimes used to buy or sell, with the metal itself
staying under lock and key. The goldsmith realized that they could lend out some of the gold and silver
that they had and charge interest, as not all of the merchants would ask for the gold and silver back at the
same time. Eventually, instead of charging the merchants, the goldsmiths paid them to deposit their gold
and silver.
The bank of England was formed in 1694 to borrow money from the public for the government to finance
the war of Augsburg against France. By 1709, goldsmith were using bank of England notes of their own
receipts. New technology transformed the banking industry in the 1900s round the world, banks merged
into larger and fewer groups and expanded into other country.

41

BANKING STRUCTURE IN INDIA


In todays dynamic world banks are inevitable for the development of a country. Banks play a
pivotal role in enhancing each and every sector. They have helped bring a draw of development
on the worlds horizon and developing country like India is no exception.
Banks fulfills the role of a financial intermediary. This means that it acts as a vehicle for moving
finance from those who have surplus money to (however temporarily) those who have deficit. In
everyday branch terms the banks channel funds from depositors whose accounts are in credit to
borrowers who are in debit.
Without the intermediary of the banks both their depositors and their borrowers would have to
contact each other directly. This can and does happen of course. This is what has lead to the very
foundation of financial institution like banks.
Before few decades there existed some influential people who used to land money. But a
substantially high rate of interest was charged which made borrowing of money out of the reach
of the majority of the people so there arose a need for a financial intermediate.
The Bank have developed their roles to such an extent that a direct contact between the
depositors and borrowers in now known as disintermediation.
Banking industry has always revolved around the traditional function of taking deposits, money
transfer and making advances. Those three are closely related to each other, the objective being
to lend money, which is the profitable activity of the three. Taking deposits generates funds for
lending and money transfer services are necessary for the attention of deposits. The Bank have
introduced progressively more sophisticated versions of these services and have divers
diversified introduction in numerable areas of activity not directly relating to this traditionaltrin

42

INDIAN BANKING SYSTEM

Reserve Bank of India

Non-Schedule Banks

Schedule Banks

State co-op
Banks

Commercial
Banks

Indian

Public Sector
Banks

State Bank of
India and its
Subsidiaries

Central co-op
Banks and
Primary Cr.
Societies

Commercial Banks

Foreign

Private Sector
Banks

Other
Nationalized
Banks

43

HDFC,AX
IS

Regional Rural
Banks

INDIAN BANKING INDUSTRY ANALYSIS


The banking scenario in India has been changing at fast pace from being just the borrowers and
lenders traditionally, the focus has shifted to more differentiated and customized product/service
provider from regulation to liberalization in the year 1991, from planned economy to market.
Economy, from licensing to integration with Global Economics, the changes have been swift. All
most all the sector operating in the economy was affected and banking sector is no exception to
this. Thus the whole of the banking system in the country has undergone a radical change. Let us
see how banking has evolved in the past 57 years of independence.
After independence in 1947 and proclamation in 1950 the country set about drawing its road map
for the future public ownership of banks was seen inevitable and SBI was created in 1955 to
spearhead the expansion of banking into rural India and speed up the process of magnetization.
Political compulsions brought about nationalization of bank in 1969 and lobbying by bank
employees and their unions added to the list of nationalized banks a few years later.
Slowly the unions grew in strength, while bank management stagnated. The casualty was to the
customer service declined, complaints increased and bank management was unable to item the
rot.
In the meantime, technology was becoming a global phenomenon lacking a vision of the future
and the banks erred badly in opposing the technology up gradation of banks. They mistakenly
believed the technology would lead to retrenchment and eventually the marginalization of
unions.

44

The problem faced by the banking industry soon surfaced in their balance sheets. But the
prevailing accounting practices unable banks to dodge the issue.
The rules of the game under which banks operated changed in 1993. Norms or income
Recognition, Assets classification and loan loss provisioning were put in place and capital
adequacy ratio become mandatory. The cumulative impact of all these changes has been on the
concept of state ownership in banks. It is increasingly becoming clear that the state ownership in
bank is no longer sustainable.
The amendment of banking regulation act in 1993 saw the entry of new private sector banks and
foreign banks.

45

MAJOR PLAYER OF BANKING SECTOR IN INDIA

1. HDFC BANK LTD


2. ICICI BANK LTD
3. STATE BANK OF INDIA LTD
4. PUNJAB NATOINAL BANK LTD
5. BANK OF BARODA LTD
6. FEDERAL BANK LTD
7. AXIS BANK LTD
8. ING VYSYA BANK LTD
9. IDBI BANK LTD
10. INDUSIND BANK LTD
11. YES BANK

46

REGULATIONS AND REGULATORY BODIES

The financial system in India is regulated by independent regulators in the field of banking, insurance,
capital market, commodities market, and pension funds. However, Government of India plays a
significant role in controlling the financial system in India and influences the roles of such regulators at
least to some extent.
The following are five major financial regulatory bodies in India: - (We have given links for these bodies.
For more details about these you can click and visit such websites)

(A) Statutory Bodies via parliamentary enactments:


1. Reserve Bank of India:Reserve Bank of India is the apex monetary Institution of India. It is
also called as the central bank of the country. The Reserve Bank of India was established on
April 1, 1935 in accordance with the provisions of the Reserve Bank of India Act, 1934. The
Central Office of the Reserve Bank was initially established in Calcutta but was permanently
moved to Mumbai in 1937. The Central Office is where the Governor sits and where policies
are formulated. Though originally privately owned, since nationalization in 1949, the
Reserve Bank is fully owned by the Government of India. It acts as the apex monetary
authority of the country. The Central Office is where the Governor sits and is where policies
are formulated. Though originally privately owned, since nationalization in 1949, the
Reserve Bank is fully owned by the Government of India. The preamble of the reserve
bank of India is as follows:

47

"...to regulate the issue of Bank Notes and keeping of reserves with a view to securing monetary
stability in India and generally to operate the currency and credit system of the country to its
advantage."
2. Securities and Exchange Board of India: SEBI Act, 1992: Securities and Exchange Board
of India (SEBI) was first established in the year 1988 as a non-statutory body for regulating the
securities market. It became an autonomous body in 1992 and more powers were given through
an ordinance. Since then it regulates the market through its independent powers.
3. Insurance Regulatory and Development Authority: The Insurance Regulatory and
Development Authority (IRDA) is a national agency of the Government of India and is based in
Hyderabad (Andhra Pradesh). It was formed by an Act of Indian Parliament known as IRDA Act
1999, which was amended in 2002 to incorporate some emerging requirements. Mission of
IRDA as stated in the act is "to protect the interests of the policyholders, to regulate, promote and
ensure orderly growth of the insurance industry and for matters connected therewith or incidental
thereto."
(B) Part of the Ministries of the Government of India:
4. Forward Market Commission India (FMC): Forward Markets Commission (FMC)
headquartered at Mumbai, is a regulatory authority which is overseen by the Ministry of
Consumer Affairs, Food and Public Distribution, Govt. of India. It is a statutory body set up in
1953 under the Forward Contracts (Regulation) Act, 1952 This Commission allows commodity
trading in 22 exchanges in India, out of which three are national level.

48

5. PFRDA under the Finance Ministry: Pension Fund Regulatory and Development
Authority: PFRDA was established by Government of India on 23rd August, 2003. The
Government has, through an executive order dated 10th October 2003, mandated PFRDA to act
as a regulator for the pension sector. The mandate of PFRDA is development and regulation of
pension sector in India.

49

SECTORS CONTRIBUTION TO ECONOMY


Banking system plays a very significant role in the economy of a country. It is central to a
nations economy as it caters to the needs of credit for all the sections of the society. Moneylending in one form or the other has evolved along with the history of mankind. Even in the
ancient times, there are references to the money-lenders, in the form of sahukars and zamindars
who lend money by mortgaging the land property of the borrowers.
Towards the beginning of the 20 century, with the onset of modern industry in our country, the
need for government-regulated banking system was felt. The British government began to pay
attention towards the need for an organized banking sector in the country and the Reserve Bank
of India was set up to regulate the formal banking sector in the country. Ever since they were
nationalized in 1969, banks have been playing a major role in the socio-economic life of the
country. The have to act not only as purveyors of credit, but also as harbingers of social and
economic development through a variety of enterprises, many of which may tiny and yet capable
of generating productive energies.
India is not only the worlds largest independent democracy, but also an emerging economic
giant. Without a sound and effective banking system, no country can have a healthy economy.
For the past three decades, Indias banking system has several outstanding achievements to its
credit. It is no longer confined to only the metropolitans, but have reached even to the remote
corners of the country. This is one of the reasons of Indias growth process.
Agriculture in India has a significant history and it is demographically the broadest economic
sector and plays a significant role in the overall socio-economic fabric of India. Finance in
agriculture is an important as development of technologies. A dynamic and growing agricultural
50

sector needs adequate finance through banks to accelerate overall growth. Most of the creditrelated schemes of the government to uplift the poorer and the under-privileged sections have
been implemented through the banking sector. With the passing of the Reserve Bank of India Act
1934, there were improvements in agricultural credit. Earlier, the co-operative banks were the
main institutional agencies providing finance to agriculture. But after nationalization of 14 major
commercial banks, it was mandatory for them to provide finance to agriculture as a priority
sector. Thus, agricultural credit acquired multi-agency dimension.
The government has allocated `10000 crore to the National Bank for Agriculture and Rural
Development (NABARD) for refinancing Regional Rural Banks (RRBs) to disburse short term
crop loans to small and marginal farmers. The short-term crop loans scheme offers credit to
farmers at 7 per cent interest rate. Besides, in order to reduce post-harvest losses, farmers are
eligible to get post-harvest loans up to six months at 4 per cent interest rate provided they keep
their produce in warehouses. The rural sector in a country like India can growth only if cheaper
credit is available to the farmers for their short-and medium-term loans. In addition, the farmers
get loans for purchase of electric motors with pump, tractors and other machinery, digging wells
or boring wells, purchase of dairy animals and for many other allied enterprises.
The Industrial Development Bank of India (IDBI) is the premier institution in India purveying
financial assistance to the industrial sector projects. It provides direct financial assistance to the
industrial concerns in the form of granting loans and advances, and purchasing or underwriting
the issues of stocks, bonds or debentures. The creation of the Development Assistance Fund is
the special of the IDBI. The Fund is used to provide assistance to those industries which are not
able to obtain funds mainly because of heavy investment involved or low expected rate of

51

returns. Assistance from the Fund requires the prior approval by the government. Apart from this,
the IDBI even gives guidance to start a business.
In addition to the above traditional roles, banks also perform certain new age functions which
could not be thought of a couple of decades ago. Today, the banking sector is one of the biggest
service sectors in India. Availability of quality services is vital for the well-being of the economy.
The focus of banks has shifted from customer acquisition to customer retention. With the
stepping in of information technology in the banking sector, the working strategy of the banking
sector has been revolutionary changes. Various customer-oriented products like internet banking,
ATM services, telebanking and electronic payment have lessened the workload of customers.
The facility of internet banking enables a consumer to access and operate his bank account
without actually visiting the bank premises. The facility of ATMs and credit/debit cards has
revolutionized the choices available with the customers. Banks also serve as alternative gateways
for making payments on account of income-tax and online payment of various bills like the
telephone, electricity and tax. In the modern-day economy where people have not time to make
these payments by standing in queue, the services provided by banks are commendable.
To conclude, we can say that the modern economies of the world have developed primarily by
making best use of the credit availability in their systems. India is on the march; far reaching
socio-economic changes are taking place and Indian banks should come forward to play this role
in the process. The role of banks has been important, but it is going to be even more important in
the future.

52

PROBLEMS FACED BY THE SECTOR IN GENERAL


As we know, banks expand their strategies for giving their customers the access to their accounts
through various services like internet banking, mobile banking etc., they should also deem this
emerging podium as a budding catalyst for engendering operational efficiencies & as a vehicle
for new revenue sources.
Challenges faced by Indian Banks
The banking sector in India has made quick strides in restructuring & aligning itself to the new
gung ho business environment. One of the major challenges that Indian banks are facing today is
how to cope with competitive forces in order to strengthen their balance sheet. Nowadays, banks
are whimpering with the burden of Non Performing Assets. It is truly felt that these debts, if not
recovered, will eat into the very vitals of banks.
1. High transaction costs
High transaction cost of carrying non- performing assets in the books is the major concern of the
Indian bank. The development led to strains in the operational efficiency & the accumulation of
non-performing assets in loan portfolios.
2. Revolution of Information Technology
Banks in India are subject to great pressures to perform or else their very survival would be in
jeopardy. The application of Information Technology & e-banking is becoming the order of the
day with the banking system directing towards virtual banking.

53

3. Timely technological upgradation


In order to face competition, it is indispensable for Indian banks to soak up the technology &
upgrade their services.
4. Intense Competition
The Reserve Bank of India & Indian Government kept banking industry unbolted for the
participants of foreign banks and private sector banks. The foreign banks were also allowed to
set up shop in India. Many new players have entered the market such as foreign banks, private
banks, non - banking finance companies, etc. For growth and survival in the environment of cut
throat competition banks have to follow the prompt and resourceful customer service, which
calls for suitable customer centric policies & customer friendly procedures.
Privacy and Safety
The areas which might imperil security in e banking can be:

Credit risk.
Liquidity, market risks, interest risk.

Opportunities Of Banking Industry:

A growing economy.
Banking deregulation.
Increased client borrowing.
54

An increase in the number of banks.


An increase in the money supply.
Low government-set credit rates.

CHAPTER 3
ACTUAL
WORKDONE

55

Actual Work Done


A. Marketing
1. Generating business:-

Analysis the location / surrounding area: firstly we went the


market area to interact with the people/customer to understand their

needs about banking products likes


current account
saving accounts
life insurance
general insurance
systematic investment plan
demat account
NRI accounts
senior citizen accounts
personal loans
home loans
car loans etc
And then pitched the customer as per their want.

Promotional activities :- we conducted promotional activities in


different areas
For example: - dev nagar, narendra nagar.

56

Dev nagar: - we conducted promotional activities on yoga day, that


day 400 to 500 people were there. We promoted axis bank product
which is especially for the senior citizen only (57 plus).
Bank will provide some kind of special facility to this senior citizen like

card facility this card will

provide some discount on medicine and

health check ups and they will get first priority in banks.

Narendra nagar: - in narendra nagar we interact with people and


filed forms for health camp which is conducted by axis bank. And told

them about different kinds of banking product and pitched them.


Cold calling:-cold calling is very important for the sales person for
generating the business for the organization after that we decided area

like
Ramdaspeth
Wardh road
Dharampeth
For cold calling and then interact with customers about benefits of

the banking products and then pitch the customers.


Categorize the customers:-first of all we identify the customer which
product should be given to them according to their needs.
For example1. If customer is financially strong then we encourage them for huge
investment like mutual funds, shares, loans, accounts and lockers.

57

2. If customer belongs to middle class then we encourage them to


invest in small amount like systematic investment plan, fixed deposits,
and small amount of loan.

B. operational work
1. Saksham: It is for the updation of adhar card, pan no., email id and
cheaque book.
2. customer calling:-we did customer calling for what issues they are facing
regarding services of axis bank and what are their requirements and calling
for downloading of axis mobile app, updation of saksham like updation of
their PAN CARD NO. ,AADHAR CARD NO., email id etc.
3 We learned finacle.
4. Cheaque clearing:- we learnt process of cheaque clearing like after
getting cheaques at clearing office from various branches

58

FINDINGS

The bank has good relation with its customers. The customers are satisfied with the

relationship manager service provided by Axis bank.


The bank and its customers have a long term relationship. Axis Bank has the tendency to
retain its customers at any cost they believe that the old customer is more profitable
instead of a new one, thats why they try to maintain good and long term relations to their

customers.
Less number of customers use mobile banking or net banking.
The customers of Axis Bank are satisfied with their savings and salary accounts.
The accounts of Axis Bank provide great flexibility in terms of offerings.
The Axis Bank has good number of branches and ATMs thats why it has more ease of
access.

59

SUGGESTIONS

Mostly service class persons prefer the Axis Bank in the comparison of business and
students and other class persons thus it needs to promote its products and services that are
offered mainly for the business class people and students. Because these two class forms

major users of the banking services.


Axis bank is normally not using properly for the current account so its popularity ratio is

quite down. This bank normally using for the long term planning like saving and FD.
This bank is not investing more into the marketing sector so I will suggest that some of

the part of income it investing in the advertising and marketing sector.


Into the comparison of other bank its performance is quite good but not an effective so

this may be doing the rates were down with some other facilities.
AXIS bank needs to promote and encourage people to use internet banking.
In term of case of access AXIS bank need to increase the number of ATMS.
The bank should be more flexible in order to compete with its competitors like HDFC,
ICICI.

CONCLUSION

60

The study mainly was on the customer orientation that how they think, what they want

from their bank and how they take going to any bank.
In this study I found that the bond of axis with its customers is very strong, because axis

bank focuses on retaining their customers.


This study finds that however axis bank is not the leading private sector bank but its vast

range of products and availability of options make it one of the better banks in India.
The bank should focus on the semi urban market because these markets are very good
opportunity for someone like axis bank which is in growing phase. Without expanding in

these markets axis bank can not be a leading bank so they should focus on this market.
The bank should focus on mass banking in order to increase their market share. They

should launch such products which would be within the reach of the lower middle class
The bank should pay attention on giving updates and should increase the level of service

providing because the competitors of axis are better in this area.


The bank should try to increase the use of technology like mobile and net banking among
its customers.

61

BIBLIOGRAPHY

www.google.com
www.axisbank.com
www.wikipedia.com
www.yahoo.com
www.managementparadise.com
www.bing.com
www.studymode.com

BOOKS AND MAGAZINE

Economic Times
Times of India

62