LinkedIn
for
Lawyers


who
hate
networking

May
17,
2010


RealPrac7ce
is
not
affiliated
in
any
way
with
LinkedIn.
Many
states
have
rules
regarding
adver7sement
by
aEorneys,
and
the
informa7on
 that
must
accompany
the
adver7sements.

The
informa7on
and
techniques
presented
in
this
webinar
may
not
comply
with
applicable
 federal,
state
or
local
rules
of
professional
conduct
regarding
adver7sing.
 www.realprac7ce.com


Why
Are
You
Here?

•  Heard
I
can
do
a
lot
and
haven’t
 had
7me
to
try
it
 •  I
can’t
avoid
the
buzz
&
noise
of
 LinkedIn
 •  I
joined
but
it
hasn’t
helped
me
yet
 •  I’m
not
sure
I
have
the
7me
to
do
 this
and
prac7ce
law
 •  I
could
use
some
more
clients
and
 need
sources
for
them
 •  I’d
like
a
few
tangible
steps
to
take
 to
have
some
success
online


www.RealPrac7ce.com
 2


•  •  •  •  • 

It’s
easy
to
get
started
 It
does
take
some
discipline
 It
takes
some
crea7vity
 Find
your
comfort
zone
 Be
realis7c


www.RealPrac7ce.com


3


LinkedIn

 Myths





vs.




Reality


•  Lawyers
are
not
on
 LinkedIn
 •  My
poten7al
clients
aren’t
 online
 •  I
shouldn’t
share
my
 background
online
 •  I
can’t
meet
people
on
 LinkedIn
 •  Word
of
mouth
doesn’t
 occur
online
 •  60%+
of
aEorneys
there
 •  Over
30MM
US
LI
users
–
 almost
all
professionals
 •  Most
info
already
available
 through
Google
–
control
it
 •  People
join
because
they
 want
to
connect
 •  Formal
or
casual
–
 comments,
reviews
&
 ra7ngs
everywhere
online


www.RealPrac7ce.com


4


Complete
Your
Profile


LinkedIn
Ac7on
Item
#1


•  It’s
Free
 •  Upload
a
picture
 •  Think
of
your
background
&
 history
as
connec7on
points
 •  Answer
ques7ons
in
your
 profile:


•  Who
are
you?
 •  What
do
you
do/how
do
you
help?
 •  What
makes
you
uniquely
 qualified?
 •  What
are
poten7al
clients
looking
 for
and
how
would
they
search
 (keywords)?

5


www.RealPrac7ce.com


LinkedIn
Ac7on
Item
#2

Give,
give,
give
&
then
you
get

•  Par7cipate
in
the
community

•  Answer
ques7ons
 •  Join
relevant
groups


•  Help
others
make
connec7ons
 •  Recommend
others
you
like
&
trust
 •  Respond
quickly


www.RealPrac7ce.com


6


LinkedIn
Ac7on
Item
#2


www.RealPrac7ce.com


7


LinkedIn
Ac7on
Item
#3

Use
it
to
meet
people
offline

•  Iden7fy
poten7al
partners,
clients,
 advisors

•  Works
beEer
than
email
or
cold
call
 •  Set
up
phone
calls,
etc.


•  Invite
them
to
events
 •  Point
them
to
relevant
 informa7on
 •  Find
mutual
ways
to

 help
each
other
&

 meet
if
possible

www.RealPrac7ce.com
 8


How
to
Engage/Get
Clients

A
few
thoughts

•  You’re
fortunate
–
you’re
a
 creator
of
informa7on
 •  An7cipate
the
topics
&
needs
of

 your
clients
and
provide
ideas
&
 solu7ons
as
“samples”

•  Situa7onal
content
 •  Planning
guides
 •  Blog
posts/insights


•  What
is
flow
of
client
to
get
to
 and
hire
you?


•  Word
of
mouth
–
make
it
easy
for
 lawyers
to
refer
to
you
 •  What
issues
are
clients
pondering?
 Take
a
posi7on
on
it!


www.RealPrac7ce.com


9


Your
LinkedIn
Project
–
Year
1

Set goals for yourself and make time in your calendar for LinkedIn 30-60 minutes a week to start, and block out the time!
Phase
I:
 Who
am
I,
Why
 Unique,
Best
 Clients?
 Phase
II:
 Build
out
LI
Network
 and
Find
Target
 Clients


Phase
III:
 Par7cipate
and
Help
 Others
 “Develop
the
Habit”


Q2

www.RealPrac7ce.com


Q3


Q4


Q1

10


Legal
Opinions
of
LinkedIn

•  Make sure recommendations are accurate •  Ex: "In every case Mark was equal to or significantly better than the opposing lawyer."
•  Is this accurate? •  You can decide whether recommendation goes up – you are ultimately responsible, whether you write it or not

•  Posting might violate ABA Rule 7.1* if it were considered misleading under the comment to Rule 7.1. 
 •  Use site’s most restrictive security/privacy settings

(An "unsubstantiated comparison of the lawyer's services … with the services … of other lawyers may be misleading if presented with such specificity as would lead a reasonable person to conclude that the comparison can be substantiated.")

•  In general good idea to know site’s options, but could make site much less useful for your goals to network
* http://www.abanet.org/cpr/mrpc/mrpc_toc.html
www.RealPrac7ce.com
 11


Frequently
Asked
Ques7ons

•  Who
can
see
my
LinkedIn
profile?

–  You
can
control
whether
it
is
public
and
what
is
available


•  Can
everyone
see
my
connec7ons?
(I
don’t
want
 compe7tors
to
poach
my
clients)

–  You
can
control
whether
your
connec7ons
are
available
to
 others
to
browse


•  Can
I
reach
out
to
people
I
don’t
know
on
LinkedIn

–  You
can,
but
be
careful.

Not
recommended
to
add
them
as
 connec7on
un7l
you
know
them.

BeEer
to
contact
them
 first,
establish
value
and
trust
between
you


www.RealPrac7ce.com


For
Advanced
Users

•  Install
the
LinkedIn
Outlook
Toolbar
 •  Using
LI
Applica7ons
to
post
your
papers,
 presenta7ons
 •  Connect
your
blog
to
LinkedIn
 •  Start
a
LinkedIn
group
 •  Upgrade
your
account


www.RealPrac7ce.com


Summary

1.  Complete your profile 2.  Give, give and give some more 3.  Use it to meet people offline

LinkedIn is a great place to start your networking success, and you can do it from your home and office!

www.RealPrac7ce.com


About
RealPrac7ce

•  10
year
old
legal
soqware
and
web
 services
company
 •  Provides
solu7ons
to
some
of
na7on’s
 largest
firms,
as
well
as
thousands
of
solo
 and
small
firms

–  Knowledge
Management
 –  Deal
&
Li7ga7on
documents
 –  Li7ga7on
compliance
guides


•  Helping
aEorneys
be
more
efficient
and
 effec7ve
in
the
prac7ce
of
law


www.RealPrac7ce.com


www.RealPrac7ce.com


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