MBA Course Descriptions

1. Strengthen knowledge of business administration: These courses include required courses and
selective courses.
2. Ensure knowledge of a specific industry sector: These courses are selective.
3. Combine theory with practic e: The courses will be instructed by professors with specialization in
the relevant area and lecturers with practical experience; the course material (selective courses in
particular) will majorly include evidence based literature.
4. Accommodate demand in the rapidly changing social environment: The elective courses are
designed to include various seminars and studies to keep the courses flexible.
5. The courses are added and revised in accordance with Tamkang University's triple objective:
globalization, info rmation-oriented education, and future -oriented education. For example, electronic
commerce, risk management, cross -culture management, entrepreneur & new venture creation, and
technology management, etc.
6.
The courses are designed and adjusted in accordance with social needs, environmental
trends, the Universitys policies, and the Departments objectives.
Total credits required for graduation: At least 37 credits (not including 4 thesis credits)

Masters Program

B 0070 In vestmen t Man age men t 0/ 2 : The purpose of t hi s course i s

t o i nt roduce knowl e dge rel at ed t o i nvest m ent , i ncl udi ng i nv est m ent
envi ronm ent s and fi nanci al i nst rum ent s.
B 0400 Mark eti n g Research

0/ 2 Market i n g res ear ch i s t he

s ys t em at i c and obj e ct i ve pl anni ng, gat h eri ng, re cordi n g and an al yz i n g o f

i nform at i on t o enha nce t he de ci si on m aki ng of m a rket i n g m ana gers. It
hel ps busi nesses t o st a y i n cl ose t ou ch wi t h consum ers ne e ds and want s
and t o m ake fi ne qu al i t y m ark et i ng d eci si ons.
E 1136 Research M e th od ol ogy 0/ 3 : Thi s course i s desi gned t o
provi de st udent s wi t h an underst andi n g of t he t heoret i c al an d
m et hodol ogi cal pri n ci pl es i n whi ch busi ness rese arch i s bro adl y b ased.
Upon com pl et i on of t he course, st udent s wi l l have t he knowl edge t o
enabl e t hem t o prop ose and form at a res earch p roj ect , and w i l l have
m as t ered basi c d at a i nput and anal ysi s o n com put ers.
M0115 Mu l ti vari at e An al ysi s 0/ 3 : The purpose of t hi s course i s t o
prepar e st udent s t o anal yz e real d at a fro m real res ear ch, and t o
underst and t hese an al yses at a con cept u al l evel . Towa rd t hi s end, we wi l l
focus m ore on conce pt s and com put er an al yses and l ess on h and cal cul at i ons and m at hem at i cs.

M0144 S emi n ar i n Mark eti n g Man agemen t 3/ 0 : Thi s course

ex pect s st udent s t o devel op a hi gh t hres hol d for am bi gui t y an essent i al
t rai t for al l succ essf ul gen eral m an a gers . S t udent s wi l l l earn t hat t here
are no ri ght or wron g ans wers t o m ark et i ng probl em s; j ust som e t hat are
bet t er t han ot hers. S t udent s wi l l l earn t o approach com pl ex and
uns t ruct ured m ark et i ng probl em s i n a cr eat i ve and m e asured wa y.
M0272 S E M. I N Fi n an ci al Man ageme n t 0/ 3 : Thi s course i ncl udes
an i nt roduct i on t o t he fi nanci al envi ron m ent , val ue and ri sk , capi t al
budget i n g, c api t al st ruct ure, and worki n g c api t al m ana gem e nt .
M0476 O rgan i zati on T h eory an d Man age men t 3/ 0 Thi s subj ect i s
t he s t ud y and appl i c at i on of knowl ed ge about how t o operat e
organi z at i ons. It do es t hi s b y t aki n g a s ys t em at i c approa ch. That i s, i t
i nt erpret s t he hi st or y of m an a gem ent , m ul t i -di m ensi ons of an
organi z at i on and t he t heor y o f m ana gi n g t rans -or gani z at i on. It s purpos e
i s t o bui l d up t he underst andi n g, res ear c h and anal ysi s abi l i t y, and
pract i cal appl i cat i o n i n t hi s professi onal di sci pl i ne for st udent s of t he
gr aduat e p ro gram .
M0477 Q u al i ty Man agemen t 0/ 2 T hi s course i nt roduces som e
bas i c conc ept s and m et hods of qual i t y m ana gem ent . Topi cs covered
i ncl ude defi ni t i on of qual i t y, t ot al qual i t y m ana gem ent , qua l i t yi m provem ent t echni ques, cont rol cha rt s, sam pl i ng pl an s yst e m s, qual i t y
cos t s , and si x si gm a m ana gem ent .
M0747 S trategi c M an agemen t 0/ 3 : S t r a t e g i c m a n a g e m e n t i s a n
inte grated discipline, a nd is also a major course for MBA stude nts. T his cour se
e mpha sizes both top down and micro / macro perspectives; that is, it will analyze
the impact o f exter nal enviro nme nts and internal capabilities, whic h will help the
for mulation o f corporate and business strategies. So me conte mporar y issues will
also be explored such as innovation, M&A, strategic alliance and integration
strategies.

M0801 H u man Resou rce Man agemen t 0/ 3 : Thi s course di scusses

t ypi cal fun ct i ons i n hum an resour ce m an agem ent from a st ra t egi c
pers pect i ve, su ch as recrui t m ent , sel e ct i on, perform a nce app rai sal ,
t rai ni ng, r ewa rdi ng, and s o on. S peci fi c al l y, i t ex pl ores how t hese
funct i ons i nt egr at e wi t h t he overal l st ra t eg y of t h e fi rm i n o rde r fo r t he
fi rm t o becom e m or e com pet i t i ve.
M0853 E l ectron i c Co mme rce 0/ 2 Thi s com prehensi ve, m arket l eadi ng t ex t em phasi z es t he t hree m aj or dri vi ng fo rces b ehi nd Ecom m erce t echnol og y ch an ge, busi nes s devel opm ent , and soci al i ssues
t o provi de a cohe ren t concept ual f ram ew ork for unde rst andi n g t he fi el d.
M0990 In f ormati on Man age men t S e mi n ar 0/ 3 : The rapi d
advanc em ent of i nfo rm at i on t echnol og y IT h a s a f f e c t e d e v e r y b i t o f o u r
l i f e , b o t h a t h o m e a n d a t wo r k . I n t h e w o r k p l a c e , o r g a n i z a t i o n s h a v e u n d e r g o n e
funda menta l cha nge s since the co mp uter was first introduced more than half a
centur y ago. T his cour se will offer a backgro und on the develop me nt of IT , the
implicatio ns of c hange s to IT application and mana ge me nt, and organizational
methods for ma naging IT . T he focus will be placed on ho w the current models of IT
a p p l i c a t i o n a n d m a n a g e m e n t a r e b e i n g u s u r p e d b y n e w m o d e l s o f I T , a l l o wi n g
c o m p a n i e s t o g a i n a c o m p e t i t i v e a d v a n t a g e a n d m a n a g e I T wi t h i n t h e e n t e r p r i s e .

M1104 S u p p l y Ch ain Man agemen t 0/ 2 In t hi s cours e , st udent s

wi l l l earn conc ept s rel at ed t o t he desi gn , eval uat i on, and pe rform anc e o f
s uppl y ch ai n s yst em s, devel oped t hrou gh an ex pl orat i on of cont em porar y
pract i ce and r esea rc h, focusi ng on curr e nt m odel i ng appro ac hes,
anal yt i cal fr am ewor ks, and case st udi es.
M1160 Jap an ese C u l tu re an d Man agemen t 0/ 2 Thi s course
provi des opport uni t i es for st udent s t o un derst and t he J apanes e behavi or
from t he persp ect i ve s of hi st or y, geo gra ph y, cul t ur e and soc i et y.
Em phasi s i s on t he st ud y of norm sh api ng and m ana ge ri al ap pl i cat i ons .

M1214 Ch i n ese S mal l an d Med i u m E n terp ri ses 3/ 0 : T h e d e v e l o p m e n t

o f c o n t e m p o r a r y T a i wa n e s e s o c i e t y h a s b e e n g r e a t l y i n f l u e n c e d b y t h e b o o m i n s m a l l
and medium e nterprises over the past decades. T his course analyzes various factors
causing the positive or negative deve lop ment of small a nd medium e nterprise in the
future.

M1280 S T AT IS T IC APPL ICAT IO N A ND DAT A ANAL Y S IS

2/ 0 Thi s course i nt roduces t he fun dam ent al conc ept s a nd
appl i cat i on of st at i st i cs. The course al so ex poses st udent s to vari ous
as pect s of r esea rch and provi des a com prehensi ve gui de t o m ana ge
res ea rch proj ect s. S t udent s are ex pect ed t o gai n t he knowl ed ge and ski l l s
i n conduct i ng r ese ar ch.
M1301 S tu d y to H igh -T ech n ol ogy In du stri es (3/ 0) Thi s course
pri m ari l y fo cuses on t he char act e ri st i cs of t he hi gh -t ech env i ronm ent and
t he m arket i n g chal l e nges t hose cha ract e r i st i cs pose. It fo cus es pri m ari l y
o n t he m arket i n g of t echnol og y and i nno vat i on, but al so addresses t he
ke y hi gh -t ech i ndust ri es i n Tai wan.
M1356 S ervi ces Ma n agemen t 2/ 0 : S ervi ce m ana gem ent i s a fi el d o f
s t ud y t hat em br aces al l servi ce i ndust ri e s. Thi s course ex am i nes servi ce
m ana gem ent f rom t he perspe ct i ves of op erat i ons, st rat e g y, a nd
i nform at i on t echnol og y. C ourse t opi cs i ncl udes servi c e qual i t y, servi c e
s t rat e g y, servi c e de vel opm ent , servi ce l ocat i on, servi c e enc ount er,
i nt ernet serv i c e, ser vi ce suppl y chai n m ana gem ent , and serv i ce proj ect
m ana gem ent .
M1360 S e mi n ar on T ech n ol ogy Man age men t 3/ 0 : Thi s course i s
focused on t he m an a gem ent of i nnovat i on and t echnol o g y. T opi cs
covered i n cl ude: fun dam ent al s, st rat e gi z i ng, i m pl em ent at i on and
gl obal i z at i on of i nnovat i on m ana gem ent . In addi t i on, t hi s course i s
s t ruct ured al on g t hr ee t hem es: ent r epre neurshi p and vent ur e cre at i on,
knowl edge m ana gem ent , and m ul t i -act or i nnovat i on.

M1361 B ran d Man agemen t 2/ 0 : Thi s course provi des a

com prehensi ve and up -t o -dat e t re at m ent of t he subj ect s of b rands, brand
equi t y, and st r at e gi c brand m ana gem ent . An i m port ant goal of t he subj ect
i s t o provi de m ana gers wi t h conc ept s an d t echni ques t o i m prove t he l ong t erm profi t abi l i t y of t hei r brand st rat e gi es.
M 1 8 0 5 S e mi n a r i n O p e r a t i o n M a n a g e me n t

3/ 0 Thi s course i s desi gn ed

t o devel op a subst an t i al underst andi ng o f Oper at i ons Mana gem ent for
EM BA st udent s. Ge neral l y, t he purpose of t hi s course i s ap pl i ed and
fundam ent al s of t he Operat i ons Man a ge m ent . Thi s i s an appl i ed cours e i n
whi ch st udent s wi l l obt ai n ex peri ence b y sol vi n g probl em s i nvol vi ng re al
worl d cases.
M1933 Fi n an ci al Man agemen t -Case S t u d y 0/ 2 Fi nanci al
m ana gem ent fo cus o n t he case st ud y of f i nanci al m ana gem en t . Through
cas e st ud y, t he cl ass anal yz es t he fi nanc i al perform an ce and enhanc es i t s
fi nanci al ope rat i on abi l i t y.
M2060 Innovation and Entrepreneurship Management 0/2The purpose of
the course is to introduce the concept of innovation and entrepreneurship via
literature, interactive discussion and business visiting so as to inspire students
concern for innovation and entrepreneurship and enhance students ability to start a
new business with innovation.