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C-BUZZ

READER PROFILE

MALE:

29%

FEMALE:

81%

AVERAGE AGE:

16

FULL TIME WORKERS:

23%

PART TIME WORKERS:

77%

FULL TIME SYDYING:

45%

ETHNICTY:

WHITE BRITISH

1 CUSTOMER GROUP
ADOLESCENTS: Mostly students in
category E.
TECHNOLOGY OWNERHIP:
73% OWN A PC
Most readers will be in this
category as students.

21% OWN AN IPOD


32% OWN A RADIO
99% OWN A MOBILE PHONE
OTHER:
FAVORITE CHANNEL: E4
FAVORITE SERIES: BREAKING BAD
FAVORITE MAGAZINE: OK!
95% HAVE ACSESS TO THE NET
SPEND UPTO 5 HOURS A DAY ON THE
INTERNET
61% LIKE TO KEEP UP TO DATE WITH THE
LASTEST TECHNOLOGIES
46% BUY NEW GADGETS AND APPLIANCES
65% DRINK
34% READ
INCOME: 4.20 AN HOUR

My typical reader is a 16 year old student, she is a female and enjoys


shopping and socialising with her friends. She loves to keep up to
date with everything including school updates, technology updates
and latest trends. She works in retail, she is a customer assistant and
earns 4.20 an hour. She is a kind and enthusiastic person who is
motivated and organised.