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A C T I V E N E I G H B O U R H O O D B R I D G E L A N D : L O C AT I O N O B S E R VAT I O N

MEMORIAL DRIVE @ EDMONTON TRAIL NE

Q U A L I TAT I V E N O T E S

M O D E O F T R A N S P O R TAT I O N
AT S TA R B U C K S

1

N
1

• 10:23 Woman searches through garbage
• Occupancy rate of parking spots most of the time is 13/15 spots
• 10:39 Person smokes alone
• 10:40 Another man joins the smoker, starts conversation
• 10:41 Two women come out with coffee and talk to each other for
2 minutes
• 10:43 A man (40 years of age) waits outside and gets picked up by
a truck at 10:54
• 10:56 Two males chat with each other with coffee in their hands
• 11:01 A woman and a man chat with coffee in their hands
• Past 11:00 Less traffic at parking spots and drive through, more
empty parking spots, drive through empty at one point
• 11:13 A man holds the door open for a couple
• 11:14 A man uses the parking of Starbucks just for parking, without getting coffee
• Lots of litter on grass at Starbucks site
• No jaywalkers (too much traffic to risk it?)
• Pedestrians crossing Memorial Drive have a crossing light for 27
seconds before the flashing hand light starts
• Pedestrians crossing Edmonton Trail have a crossing light for 19
seconds before the flashing hand light starts

• If a group walks to Starbucks, they are always chatting
• People walk fast towards Starbucks, no strolling
• Car noise dominates at this location

3

2

Mode of transportation getting to Starbucks
and people´s activities

4

50
42

31
30

27

29

Length of stay at
Starbucks

20

10

8

7

40%

1
0

≤ 5 mins

Cars parking Drive-through Cars using
space for
short cuts

Pedestrians

Pedestrians
walking in
pairs or
groups

Cyclists

# of people
not going into
Starbucks

Starbucks Amenities

> 5 mins

60%

• 15 total parking spots including 1 handicapped parking spot
• No outside benches
• 3 entrances
• Brick facade with large exterior windows

Mode of transportation or activity

V E H I C L E A C T I V I T Y AT I N T E R S E C T I O N

2

N

3

4

P E D E S T R I A N A C T I V I T Y AT
INTERSECTION

TIME & TEMPERATURE

-5 C

Frequency & Type of Activities of Pedestrians
& Cyclists Using the Intersection of Memorial
Drive and Edmonton Trail NE
16
14

14

Frequency

12
10
8
6
4

4
2

3

1

1

1

Jogging

Cycling

Having a
Pulling a Walking a Dog
Conversation Shopping Cart

2

0
Walking

Carrying
Coffee

Activity

Number of Cars, Pedestrians, Joggers and Cyclists Crossing
the Intersection
2,000

Mode Share

Origins & Destinations of Pedestrians &
Cyclists Using the Intersection of Memorial
Drive and Edmonton Trail NE

1,920

1,800

Total Cars

1,500

1,600

14

Pedestrians, Joggers
& Cyclists

1,400

1,200

960

1,000

800

10

10

8

8

6

6

600

4

400

2

200

0

17

S UBMIT TE D BY:

13

12

Frequency

Total number of visitors

40

1
Starbucks

0
Langevin Bridge

Pathway

Gas Station

0
Cars heading East on Memorial
Drive

Cars heading West on Memorial
Drive

Cars heading North on Edmonton Pedestrians, Joggers & Cyclists (15,
Trail
1 & 1, respectively)

Origin/Destination

North on
Bridgeland
Edmonton Trail Neighbourhood

AMAN JHAWER
CHRISTIAN SCHMIT T
GENEVA CHAUDHARY
LISA MCLAUGHLIN

PLANNING & PUBLIC
ENGAGEMENT
EVDP 631. FALL 2014
Dr . NOEL KEOUGH