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THE INITIATIVE AND THE DRAFT

OF A STRATEGIC REVITALIZATION PLAN
FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

Ivana Korać and Petar Mirković
Novi Sad
September 2009.

THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

THE INITIATIVE FOR DEVELOPMENT OF A REVITALIZATION PLAN
FOR THE OLD FACTORY COMPLEX ‘’PETAR DRAPŠIN’’ IN NOVI SAD

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

CONTENT

1. THE NEED FOR CULTURAL DEVELOPMENT
2. CURRENT SITUATION IN NOVI SAD’S CULTURAL SPHERE
3. POSSIBLE SOLUTIONS
4. KEY BENEFITS
5. REVITALIZATION PROCESS
6. ECONOMIC ASPECT
7. MAKING OF PROJECT

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

1. THE NEED FOR CULTURAL DEVELOPMENT
After two decades of big deadlock in the development of all domains in this area, we witness
the results of this phenomena. Social development, more or less lifted from a dead point in the
past few years, was mostly reflected in the establishment of basic social standards, civil rights
and the recovery of communication with the world.
Spheres that mostly suffered during past decades are surely the spheres of culture, education
and all those that directly or indirectly derive from them. The bare struggle for existence and
the return to animal drives had affected the disorder of the whole system of values. Needlessly
to cite all phenomena that had fulfilled that empty space starting with turbo-folk, through
nationalistic, football fan and other mass joinings, to a fantastic personal theater of drug
addiction.
In a time as such, it is not simply expected to search for the culprit nor is it necessary. For it
all, we can say there was an excuse in such circumstances, so today no one can look for, or aim
for a justification for the absence of cultural consciousness.
What is important is a necessity of awakening of the current position and the work of reestablishing permanent values.
2. CURRENT SITUATION IN NOVI SAD’S CULTURAL SPHERE
Today, the state of culture in Novi Sad could be, in one word, characterized as ’catastrophic’.
Primarily as the main argument that could support this thesis is the lack of clear and long-term
strategy for cultural development.
Public institutions undeniably impose themselves as the key carriers, but so far they have
stayed unreformed, uncompetitive, insufficiently productive, and cumbersome. So today, we
have a situation of a dozen of museums with hundreds of employees, while monthly they
receive fewer visitors than a number of people who work there. Thereby, this kind of bulky
apparatus seriously burdens the budget and spends more that needed money. Ultimately, the
point of the existence of institutions themselves is no longer their main purpose, but feeding
the employees.
On the other hand, there is a transitional phenomenon of a spectacle as a compensative thing.
A number of manifestations, with a goal of producing the fun, address to a great number of
people, but because of that, there is a necessity of staying sufficiently neutral, shallow and
only instantaneous. A phenomenon like this could be justified to some extent, but by no means
as the carrier of cultural life. Additionally, there is a big problem of insufficient communication
primarily with Belgrade as the Capital, and then with the other international centers.
Therefore it is easily visible that complete cultural production is being produced and placed
only inside Novi Sad. This kind of provincial syndrome is a huge setback that inhibits the
development of the whole society.
If we start analyzing and searching for the first thing missed in the sphere mentioned above,
we would notice the almost complete absence of production and the small one that exists is on
insufficiently high level. As an example, try to cite how many books have been published,
movies produced, music albums released, artworks presented, plays performed or magazines
published in Novi Sad in the past few years, while at the same time their quality is at the
satisfactory level so they could be wholly competitive with the other worldwide ranges in
mentioned spheres. We talk about the international scene as the only landmark because there
is no reason we should place us below that level. At the end, the result we have is an
insufficiently interesting program and the absence of audience as an ultimate consumer.
3. POSSIBLE SOLUTIONS

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

When we mentioned the international scene as a comparative model, it imposes itself that in
the process of revitalization of the whole system we could rely on many foreign experiences
and make a quality use of their existing models.
Possible barrier could be a fixed thought that there is not enough money or space capacity, and
that something like that is not a priority thing because there are much more important things
at this moment. By this way of thinking, the problem would be even more neglected and
consequences we would bear in the future would enormously increase, while the price we
would certainly have to pay would be incomparably bigger, observing from a material or a
social aspect. Without going into analysis of how important culture and art are in one society, it
is enough to mention that those are the only things that give us identity, of our city, as well as
of our nation. Disrespect of these values directly collapses the foundations that we have built
the whole society on.
In inseparable fit here is the question of a built culture or better said – built heritage and all
that, in one word, makes the identity of one city. Many structures that, until recently, stood
here as the first presented image with a mention of Novi Sad, have been legitimately cast down
and replaced by new ones. However, it is certain that there are less and less authentic
structures that bring us into direct contact with the roots.
The solution that properly includes mentioned problems is a model which in an exceptionally
subtle way integrates culture, built heritage, production, tourism and economic development.
A practice that today functions well all over the world is the creation of new cultural centers
on the platforms of industrial heritage. Huge industrial halls, factories, that don’t serve their
original purpose, impose themselves as an ideal groundwork for the creation of new social
moment.
Advantages of this model are multiple:
- It is unnecessary to spend great amounts of money on the construction of new structures
because the same quality can be reached by use of the existing built fond. Authentic structures
from the past that carry the mark of time are something that, to an individual, is much more
attractive, closer and interesting than cold modern solutions. Paris, Rome, New York or Berlin,
you will always identify more by their authentic old architecture that would guide you through
time, compared to their austere and new business districts that no longer differ from town to
town.
- Considering the beginning of a gradual revitalization, there is an open possibility to determine
the contents and their scope naturally to the practical needs and in the economically realistic
framework. In that way, unwieldy and unsecured investments can be avoided because the
spaces place themselves as multifunctional units, open to modification to the new-coming
needs through time.
- Preservation of structures like this is of priceless significance and world standards in heritage
preservation are something that surely awaits us in the process of the approach to the EU. We
can never buy or build again once ruined history, so all together it is a question of our personal
relation and respect to our ancestries, our history and last but not least, to ourselves.
The concrete example that this initiative relates to is the space of the former factory ‘’Petar
Drapšin’’. It presents itself as an ideal unity that could completely satisfy all criteria mentioned
above and become very important city center. It should be mentioned that this initiative had
come naturally as an opportunity to bring about this model of exceptionally high quality,
through the synergetic solution of two problems: A wish for the preservation of mentioned
complex and the idea of the Plan of Detail Regulation, according to which this spatial unity
would be completely reconstructed (in other words - demolished) while new multifunctional
spaces and structures with cultural contents would be built in its place.

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

The complex consists of many structures and even today it already acts as a multifunctional
unity with many different activities. Its historical value, aesthetics, multifunctionality and
location completely provide all conditions for the creation of new Cultural-tourist complex by
simple use of the bigger part of the existing structure and its restoration.
Maybe the best example of a similar complex is MuseumQuartier in Vienna that has been made
only 15 years ago and today is one of the favorite city locations, daily visited by thousands of
people (primarily city residents and then tourists), with the yearly visit of 2.5 million people. It
is a complex of revitalized buildings that served in the past as the city stalls but today they
host three museums, a center of architecture, several cafés, a dance center, the restaurants, a
bookshop, the children playrooms, the galleries, and spaces for different music events.

The old industrial complex in London, converted into Modern Tate Gallery, is one of the most
famous museums of contemporary art in the world today. Cultural districts made on this
platform exist in many European cities – Munich, Berlin, London, Lisbon, Paris… The closest
example to us is the appearance of the same phenomena in Belgrade, where the old docks on a
river Sava (Concrete Halls) have been revitalized by the same principle and became one of the
most visited and most attractive places in the Capital.
Novi Sad has such a need and the best proof is the example of Laza Telečki street that, in only
a few years, became the center of city events and fun for a younger population. Thereby, we
all know that Novi Sad is the University city where several thousands of students live or
temporarily reside, while cultural and entertainment contents are undeveloped, especially
around the university and campuses. This complex is placed on a distance between the
University and one of the campuses, so in this regard, it is unnecessary to cite the convenience
of the location. Considering the fact that many citizens spend the summer season at the public
beach ‘Štrand’ and that the Danube is Novi Sad’s biggest resource, thereby the factor of
location suitability – directly connected to the public beach, the quay and the Danube - is more
entrenched. Detachment from the residential blocks offers the adequate conditions for mass
gatherings without threatening the privacy and peace of other citizens.
A fact that additionally supports this need is that the complex already hosts several music
studios, spaces for music band rehearsals, tribunes, exhibitions, several sports clubs and night
clubs, which only supports the notion of a natural suitability of the complex for the purpose
mentioned above. Recent construction of a Skate park nearby also further supports the natural
predisposition of this location for the above-mentioned content.

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

4. KEY BENEFITS
- By creating the new social center, the brunt of cultural/entertainment life would be
relocated from the city center and the social life in the city would be enriched.
- Primarily younger population would get the new place of communication and interaction and
cultural education would be integrated into everyday life.
- Adequate content would provide the possibility of quality free time, study and leisure.
- Extremely attractive spaces and their area and volume allow the possibility of joining many
interesting activities from every important cultural sphere into one unity, by which the citizens
could have a direct mutual contact and the opportunity to use all of these contents at one
place.
The Exit festival, as a phenomenon that the city builds its identity on today, is a thing only ten
years old which came out of an understanding of the initiative from the side of the city
government. This festival has also shown the young population's need for
cultural/entertainment programs and that, in today’s great social detachment, interaction, and
communication, is of extremely big importance.
In a complex as such, among all, there could be integrated many international cultural centers,
foreign language schools and other institutions that could contribute to an opening of the
matrix and connect it to other centers. Alternative theater, music, and film are the first step to
serious production and a strong foundation for the development of creative thinking and wide
education.

5. REVITALIZATION PROCESS
For the realization of this goal, there are certainly more options. One of the possible models,
which we cite here through the draft of further strategy, is the gradual introduction of
programs without the rush and great interventions. Free spaces would be adapted, one by one,
to the appropriate content and the development would flow naturally, which should provide
the choice of contents according to the real needs. Integration of culture, leisure, social life
and the economy is just about the only successful principle that functions today in the world.

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

One of the symbols of Novi Sad has always been The Culture (Serbian Heritage, architecture,
literature, the Avant-garde art of the 70’s and 80’s of the last century…), so our rich history of
cultural act imposes upon us the responsibility of continuing the preservation and justification
of such a status.
6. ECONOMIC ASPECT
Construction of new megalomaniac structures, like recently mentioned Museum of
Contemporary Art, certainly asks for great investments. While the possibility of the same
institution to produce sufficiently attractive content within its program is not admittedly
realistic, neither is known the number of the audience who would be interested in this sphere.
Also, the undeveloped relationship of the public to the strictly institutional activity could
question mutual interaction.
In this case, the space owned by the city would keep the same rental properties but the
tenants would change. That way, the whole complex would still bring an income and thus,
unlike existing institutions, unburden the budget instead of loading it.
In this regard, it is necessary to make a precise strategic plan in order to define the model by
which the needed reconstruction could be performed and with whose investment.
Many European cultural funds should not be forgotten and their increasing availability in the
process of approaching to the EU. Besides the funds orientated to the cultural development,
there are funds that stimulate the protection of built heritage and its revitalization. The only
bigger investment needed is the construction of infrastructure net in the complex. The next
one would be restoration and reconstruction of decrepit elements (mostly roof constructions on
some of the structures), while other interventions mostly refer to the sphere of interior design
and can be, in some case, in the hands of a tenant himself.
Since not all structures are of major architectural significance, part of them could be
demolished and give space for a construction of new structures that should stay in functional
and meaningful relation to the whole complex (e.g. Hotel, Hostel, Restaurant…), whereby the
possibility of collaboration with a private and public sector, in terms of common development,
could be open.
7. PROJECT DEVELOPMENT
This project proposal is by no means a definite solution, but the initiative for consideration of
existing needs and exceptional possibilities that occur in this moment. If this proposal comes
into consideration, next step should be the engagement of eminent experts in the area of
architecture and culture and the approach to a serious analysis and the possibilities of
realization. It is important to note that, so far, there have been many competent experts from
Novi Sad who participated in the discussions regarding this question and, what is most
encouraging, all of them have recognized the value of such project and all of them have
supported the initiative.
After several hundreds of structures built in an era directly behind us, there is a question of
contents designed for all these people. The crazy race for square meters, the construction of
commercial centers and other business segments can, by no means, replace all human needs. If
there is no balance, a counter-productive effect can be made. The entire quarters without any
content become dormitories and gloomy place for growing up, thus social life mostly comes to
the town center, which is primarily a commercial zone. No account can replace that defect. All
that could be expected in such order in the future are only two things: population leaving the
city/country or the apathy and depression in all of those who still believe in the victory of true
values.

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR OF THE
OLD FACTORY COMPLEX ’’PETAR DRAPŠIN’’ IN NOVI SAD

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

CONTENT
1. CHARACTERIZATION AND GLOBAL VISION OF THE SITE
1.1 geography
1.2 relation to its surroundings – accessibility
1.3 geology and topography
1.4 built and cultural heritage frame
1.5 current use and earlier interventions
1.6 functional and visual frame
1.7 significance
2. CURRENT MANAGEMENT MARK
1.1 mission
2.2 legal frame
2.3 vulnerability of the place and factors of vulnerability
2.4 restrictions and opportunities
2.5 factors that can be a threat in the future
2.6 market analysis
2.7 human resources and companies analysis
3. THE MODEL OF PROPOSED MANAGEMENT
3.1 objectives
3.2 expectations
3.3 strategies of solutions for vulnerability and threats
3.4 management strategies
4. OPERATIVE TASKS
4.1 needed functional contents
5. GRAPHICS

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

1. CHARACTERIZATION AND GLOBAL VISION OF THE SITE

1.1

GEOGRAPHY

The area where the old factory complex is placed is located at ‘Liman’, Novi Sad residence
area. It spreads on the left bank of the river Danube and is one of the most attractive places to
live in Novi Sad. Precisely, the old factory complex is bordered with a riverside walk and a
public beach on the north, the student residence complex on the west, the despot Stefan
boulevard and a beautiful park on the south and the abandoned bridge-building site and the
Bridge of Freedom on the east side.
1.2

RELATION TO ITS SURROUNDINGS - ACCESSIBILITY

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

Being placed in a developed urban part of the city (with the exception of a partly arranged
bank of Danube sleeve, where it is precisely located), this complex is completely linked by a
pedestrian and vehicular traffic with the other parts of the town. The despot Stefan Boulevard
lacks the public transport line, but very close to it there is a bus stop for the lines that connect
the public beach to the rest of the city.
1.3

GEOLOGY, TOPOGRAPHY, AND CLIMATE

Along the river Danube, there is an inundation plane, 1-2 km wide, at the sea level of 75-78 m.
Above the inundation plane arises the alluvial terrace whose lowest parts, lower than 79.5 m,
the Danube can not flood. At the alluvial terrace, there are barely noticeable mounds, its' most
pour out parts. According to the lithological classification, the ground at the subjected area is
contemporary river drift, clayey sandy, consolidated up to the certain level, and just partly
fine-sandy, heterogeneous and non-consolidated.
Regarding the flood defense, there are three parts of the area clearly distinguished:
1. Non-protected area of sandy belt of the river bank which narrows at the ends, so that it
exits at the ‘dead water’ of the Danube sleeve on the west side, and at the north-east side it
withdraws before the close Danube mainstream; prevailing level of already poured terrain of
the beach is 0.5 m above the maximum centennial water-level, with the fall towards the
‘’Danubius’’ rowing club.
2. High flood embankment with the achieved city defense from 1% of high water (centennial
water-level with elevation of 79.5 m above sea level), with a goal of forming the defense from
0.1% of high water (millenary water-level of 80.5 m above sea level), which could be achieved
by raising the crown of the embankment from the existing walking path towards the
watercourse (with a wall up to the level of 81.75m or with an embankment up to the level of
82.15 m above sea level)
3.
Defended area with the surfaces flooded by leachate waters of the Danube as the
consequence of a low terrain level (even sporadically lower from the maximum level of the
subterranean waters – 76.80 m above sea level)
The evaluation of building suitability is made according to the criteria of capacity, stability and
subterranean waters influences, wherein every one of the listed criteria, depending on the
number of local conditions and circumstances, has equal influence on the behavior of terrain.
Considering that the capacity of a terrain itself depends on the type of foundation, depth of
foundation and type of construction, the base of categorization according to the capacity are
strip foundations, 1-1.5m wide, at the depth of 2-3m. The terrain is medium suitable and
partly inconvenient for building, with a capacity of 0.5-1.5 kg/cm2.
1.4

BUILT AND CULTURAL HERITAGE FRAME

In the earlier city frames, Liman area was the industrial belt extracted at the former suburbs
of the city, near the Danube sleeve. Industrial zone arose in the 1930’s and our complex was
built after the WW II, around 1950’s. All these spaces had a warehouse character and mostly
served for storing the imported goods. The key factor for the supply and the traffic connection
with the city and all other industrial plants was the railway built along the embankment. The
structures of this complex were later given to the factory ‘’Petar Drapšin’’ for use, where its
plants and facilities were placed. In accordance with the urban plan of the time, which goal
was to completely move the industry from the area that became big residential quarter in the
1970’s and 1980’s, the ‘’Petar Drapšin’’ factory completely moved out of that place some 30
years ago.
1.5

CURRENT USE AND EARLIER INTERVENTIONS

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

Since the factory moved out, all the structures came to the ownership of the former SIZ (selfinterest community) and today they are in the ownership of the count of Novi Sad. The
management of the space is in the hands of the Public Communal Company ‘’Poslovni prostor’’
(‘’Business space’’). The use of most structures has returned to its original – the storing spaces,
but besides those, there is a number of crafting workshops (carpenters, mechanics, body
mechanics, plastics, glaziers, locksmiths, stonecutters, etc.). The other distinguished, are
spaces used for catering (placed at the border of the complex that is linked to the Despot
Stefan Boulevard) and multifunctional spaces already set for public gatherings, concerts,
seminars, exhibitions, etc. There are, also, structures where some sports clubs are placed
(diving club, sailing, auto-motto club…)
All these structures are being rented to their current users for a certain amount of time, which
is specified by a contract. Special conditions of use are based on a favorable status of the party
that rents it for the activity important to the city of Novi Sad and which is to be given by the
authorized institution. This, at the end, brings the reduced rental price. Considering that fact
that this complex was supposed to be physically destroyed (by the General Urban Plan), other
conditions regarded to its maintenance and adaptation do not exist. As a consequence of these
conditions of the use, there are two ways that their users relate to the structures: a) neglect of
the physical condition of the structure in use and b) disinterest for the investment of their own
money for its maintenance. On the other hand, undefined conditions under which the users can
adapt these spaces for their needs gives them freedom to make inappropriate structural
interventions that change their original state, usually for the worse.
1.6

FUNCTIONAL AND VISUAL FRAME

Current use of this complex is a direct consequence of a degraded state of the structures
themselves and the need for unarranged spaces for the ‘’dirty’’ activities like a motor bike and
car services, craft workshops or warehouses and storages. At the same time, an absence of the
main infrastructural installations (apart from electrical) in the most of the objects, doesn’t
provide basic conditions for the performance of other activities that need them. Thus, the
functioning of the space in whole depend on the contents that do have an important role in
providing crafting services in the city, but also it leads to a degradation of one valuable
complex and its ambient values whose potential, currently, can barely be seen under the
presented ugliness.

1.1

SIGNIFICANCE

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September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

a)

Cultural values

As one of the rare representatives of industrial architecture from this area and still alive
material proof of the urban city development, this complex is culturally significant, as it is
recognized as a third category monument of industrial heritage in Serbia.
(http://www.mfa.gov.rs/unesco/IHS.htm)
b)

Immaterial values

Unlike any other similar place in Novi Sad, where crafts or art production are the main
activities, this site has a huge creative and productive energy.
c)

Rarities

The complex itself is unique by its structure and as an urban micro unity composed of its
objects, streets, and small free spaces (potential squares) it represents a true rarity in the
architectural and urban history of Novi Sad.
d)

Identity values

Since it exists as ‘’an old-timer’’ with specific architectural and ambient character in a
contemporary residential quarter, the complex signifies the part of a collective memory of the
Novi Sad citizens. Although being neglected, its ambient values are main carriers of its identity
which, as such, distinguishes greatly from its surrounding.
e)

Economical values

The location where it is placed, as well as the grandeur and the quality of the space which it
offers for implementation of new, contemporary contents, are a sufficient indicator of its
potential for socio-economic and tourist city development.
f)

Didactical and educational values

As it represents the part of the cultural and architectural heritage, this complex has great
educational significance in the meeting of specific ways of construction which can be identified
in situ.
g)

Social values

The form of this complex which, in urban terms, represents unique micro-unity, has caused a
forming of a social micro-cosmos where the interaction between the users was spontaneously
imposed by a vicinity and physical relation of many individual spaces. It is just one more
preference of this complex which, in the time of intense social estrangement, offers the
possibility of better social interaction.

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

2

2.1

CURRENT MANAGEMENT MARK

MISSION

Current management of the existing structure considers the rent of spaces to different users
without a plan of investment in its protection and revitalization. Since a number of spaces are
being rented for the production and service activities (that provide the life-existence of a
certain number of citizens), keeping this place alive provides a kind of social peace among its
users.

2.2

LEGAL FRAME

This complex is in the ownership of the city of Novi Sad, and its management is in the hands of
PCC ‘’Business space’’. Its protection is not yet legally defined.
2.3

VULNERABILITY OF THE PLACE AND FACTORS OF VULNERABILITY

a) A degraded condition of some structures and the danger of their collapse
b) The frazzle of electrical installations and the absence of other infrastructural installations
in the complex
c) The absence of attractive program elements
2.4

RESTRICTIONS AND OPPORTUNITIES

Strong points:
Huge volume and the dimensions of structures that give them flexibility for adaptation to
new needs
- Building quality – strong, resistant structures whose thick walls and regular geometry save
the energy
- Exquisite ambient values of the whole
The position of location in the city and its immediate surrounding (residential blocks,
student dorms, public beach, the park)
- Good connection to the pedestrian, vehicular and public transport with the rest of the city
Possibility of construction of new structures with contemporary architectural expression
inside the frame of the complex, at the place of the existing structures, ready for the removal
due to the absence of qualities
Week points:
- Unsolved question of the legal protection of the complex as a cultural heritage
Bad state of some elements of structures that need big financial investment for the
reconstruction
- The absence of basic infrastructural installations in most of the objects

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

2.5

FACTORS THAT CAN BE A THREAT IN THE FUTURE

If the legal protection of this complex is absent and if the requirements of use, adaptation, and
intervention on the structures don’t get precisely defined, the main danger that threats the
existence of this complex is its complete physical destruction or inadequate approach to the
interventions on its structures.
In another case, where the complex is legally protected as a cultural heritage, the danger of
degradation will still be a threat if the use of the space does not change by introducing the
new, contemporary contents that can literarily reanimate it.

2.6

MARKET ANALYSIS

Regular users of the complex are the ones who rent the spaces - craft workshops owners, the
members of sports organizations, the owners of cafés and clubs, the owners of companies that
use them for their offices, the musicians who use the space for rehearsals and the other
private or legal entities who use the spaces for storing different goods.
Occasional users of the complex are all the other people who use their services, the visitors of
different clubs and cafés (mostly on weekends), and the visitors of periodically held public
gatherings.

3. THE MODEL OF PROPOSED MANAGEMENT

3.1 OBJECTIVES/MISSION
Protection, rehabilitation, and reactivation of the complex through implementation of new
cultural and other contemporary contents/programs which can lead to the forming of new
cultural and social center in Novi Sad.
3.2 EXPECTATIONS
a) Formation of a new cultural and social center in the city – the new symbol of city’s cultural
identity – and the creation of an ambient for further cultural city development
b) The rise of the standard quality of a public space and the quality of life in the city
c) Total requalification of the complex that will give a new urban quality to one decadent
space
d) Revalorization of the existing cultural and built heritage and opening of the path for new
strategies aimed toward the revitalization of other built heritage structures
e) Opening of new job placements
f) Creation of the conditions for a further tourist city development

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

3.3 STRATEGIES OF SOLUTIONS FOR VULNERABILITY AND THREATS
- With the legal protection of the complex, the danger from its planned destruction and the
demise can be prevented
By defining the requirements of use of the spaces in the complex, that list precise
guidelines for technical protection by which the interventions on an object can be done,
needed standards for different adaptations will be established. This step demands special
research of methodologies of interventions at the structures of this architectural typology
- By recuperation and careful reconstruction of decrepit elements of some structures in the
complex, the danger of its further physical degradation can be removed
- With implementation of new infrastructural net, that can be connected to the existing net
of Liman, the complex could be equipped with all installations needed for the quality
functioning of the space
- By implementation of new contents and by definition of new program concept, the
further degradation of the space can be prevented, because its new, contemporary use is the
only way of prolonging its life

3.4 MANAGEMENT STRATEGIES – BASIC CONCEPT

AMBIENT VALUES

CONTEMPORARY PROGRAMOLD

FACTORY COMPLEX

INDUSTRIAL BUILT
HERITAGE

SOCIAL DIMENSION

4. OPERATIVE TASKS

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

4.1 BASIC STEPS FOR REACTIVATION AND DEVELOPMENT
A) PROTECTION - legal protection of the structures of cultural, historical and architectural
values in the complex and its immediate surrounding
- technical protection (restoration and reconstruction of degraded
structures)
B) INFRASTRUCTURAL EQUIPPING
D) INTRODUCTION OF NEW CONTENTS – promotion of recovered spaces through announcing
their rent for precisely defined programs
Within the complex of an old factory, there are spaces of different architectural characteristics
and qualities (different areas, volumes, natural lighting conditions, etc.) that could be adapted
to different programs. Surely, precise definition of the new use for a certain space demands its
careful analysis which could give answers to the questions of its advantages and disadvantages,
and so to the question of compatibility with the new use. In that sense, this Strategic Plan
Draft offers, only nominally, the suggestion of new contents that could be placed into the
spaces of this complex, without the precise definition of a new use for every existing object.
Suggested contents are divided into two categories:
a)
b)
-

CULTURAL:
Art studios and galleries
Foreign language schools
Theater/movie theater/space for lectures, presentations and such
Museum of architecture, Museum of forgotten arts
Cultural centers (British, German, Portuguese, Spanish…)
spaces for cultural/music manifestations, concerts, performances, organized dances for
senior citizens, and such
Music studio and spaces for band rehearsals
Student library/reading room/mediateque
Gym/hall for the practice (of contemporary dance, yoga, tai chi, capoeira, classic dances,
martial arts, etc.)
COMMERCIAL/LEISURE/TOURIST:
Cafés
Restaurants
Nightclub
Children playrooms
Youth playrooms (table tennis, pool, modern electronic games like Wii and such)
Senior playrooms (chess club, cards club and such)
Shops (music releases, books and comics, art material and such)
Antique shops
Second-hand shops (old furniture, wardrobe, photo equipment, skiing equipment, books,
records and such) in the manner of a closed flee market
Craft workshops

D) PUBLIC-PRIVATE PARTNERSHIP – construction of a new structure (hotel or hostel) in the
place of removed objects, which should face the needs of placement capacities for
the tourists, guest lecturers, different competition participants or the artists in residence.
5. GRAPHIC INSETS AND ILLUSTRATIONS

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

THE EXISTING STATE - SITUATION

THE PROPOSAL FOR NEW SITUATION

Ivana Korać and Petar Mirković

September 2009.

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THE INITIATIVE AND THE DRAFT OF A STRATEGIC REVITALIZATION PLAN FOR THE OLD FACTORY COMPLEX
’’PETAR DRAPŠIN’’ IN NOVI SAD

Graphic insets show two situations: THE EXISTING STATE with all the existing structures at the
parcel and THE PROPOSAL FOR NEW SITUATION where, in the place of the structures which
would be removed, is the proposed form of the new structure. To avoid visual dominance of the
new one over the existing structure, its height should not be out of the range of average height
of the existing structures. Likewise, its contemporary architectural expression and
materialization should answer to the criteria of interpolation of one new element into the
structure of the existing industrial architecture, which would provide a harmonious relation of
the new and the old.
According to THE PROPOSAL FOR NEW SITUATION, the traffic would be regulated as it follows:
Inside the complex frame, only the pedestrian traffic would be allowed for the visitors. The
vehicular traffic would be allowed only to the regular users (spaces tenants) for the delivery or
dispatching of the goods/materials, as well as for the communal services and intervention
vehicles. The possibility of a vehicular access for the occasional users could be allowed near
the structures that border the complex, so the new structure (a hotel or a hostel) could also
have a functional vehicular approach from the side of the embankment. It is necessary to
provide a required number of parking spaces for the occasional and the regular users of the
complex, and considering that, by the Plan of a Detail Regulation for this outline, a parking lot
is already planned within the space of the adjacent parcel by the Bridge of Freedom, this draft
proposes the increase of capacity of planned parking lot in order to avoid the violation of the
ambient unity of the complex. This means that it is necessary to perform a parceling for this
solution to be in accordance with the Law on the Planning and Construction.

Ivana Korać and Petar Mirković

September 2009.

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