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Fujifilm Holdings Corporation

Type Public (TYO: 4901, NASDAQ: FUJI)

Founded January 20, 1934
Headquarters Minato, Tokyo, Japan
Shigetaka Komori
Key people
President & CEO
Industry Photographic Equipment & Supplies
Various products relating to photography
and imaging
¥2,667,495 million
Revenue (▲ ¥37,016 million)
(FY 2006)[1]
Employees 75,845 (March 2006)[1]

Fujifilm Holdings Corporation or Fujifilm (富士フイルム株式会社 Fujifuirumu

Kabushiki-kaisha?) is a Japanese company known for its photographic film and cameras.
Fujifilm is the world’s largest photographic and imaging company [2]. Fuji operates 223
subsidiary companies for research, manufacture and distribution of products, with
manufacturing facilities in Asia, Europe, and the United States of America. They also
produce computer media storage consumables, such as CD-Rs and recordable DVDs.

Fuji's camera film comes in distinctive green boxes and is sometimes rebranded as own-
label film, such as President's Choice. Fuji products are distinct in their uniform
containers. Fuji photographic films are considered along with, and often compete against,
those produced by Kodak. Their products are sold in over 200 countries internationally.
Since 1982, Fuji, is one of the main sponsors of the FIFA World Cup.

The company was the driving force behind the creation of Japan's first electronic
computer, called FUJIC, completed in 1956.

Holding company
On September 19, 2006, Fujifilm announced[3] plans to establish a holding company,
Fujifilm Holdings Corp. Fujifilm and Fuji Xerox will become subsidiaries of the holding
company. A representative of the company reconfirmed their commitment to film, which
accounts for 3% of sales[4].

Fujifilm Fuji Xerox, once a joint venture between itself and Xerox Corporation of North
America. Fujifilm purchased Sericol Ltd., a UK based printing ink company specializing
in screen, narrow web, and digital print technologies in March 2005.

Notable products

A Fujifilm blimp.

A 100 foot tin of 16 mm Fujifilm.

• Fujichrome color reversal (slide) films.

o Velvia: one of the most saturated and fine-grained slide films, valued by
nature and landscape photographers.
o Provia: a slide film giving more natural colors than Velvia.
o Astia: a fined grained, low contrast slide film often used for studio or
portrait applications.
o Sensia: consumer slide film, generally considered to be comparable to
Provia in the professional line.
o Fortia: consumer slide film, featuring extremely vivid color rendering
suitable for flower photography and other high-saturation applications (for
Japanese market).
• Fujicolor color negative (print) films.
o Pro 400H (formerly NPH): a professional portrait film with exceedingly
accurate color.
o Pro 800Z (formerly NPZ): high-speed film used primarily by
o Pro 160C and Pro 160S (formerly NPC and NPS): include a fourth cyan-
sensitive color layer not found in other film.
o Reala: the first film to use the fourth cyan-sensitive layer, currently sold
under Superia Reala name.
o Superia: as of 2005, their most widely available film, intended for
o Press: Cut from the same emulsion stock as Superia, but cold stored and
sold as a professional film.
• The FinePix series of F-mount compatible digital cameras, some of which employ
Fujifilm's Super CCD technology.
• Fujinon lenses: including the most widely used television lenses in the world.
• Photographic paper.
• Inkjet printer paper.
• Magnetic media, including audiotape, videotape, and floppy disks.
• Optical media, such as DVDs and CDs, mostly produced by Ritek and Taiyo
Yuden; some by Philips.
• Photostimulable Phosphor Plate - X-ray film.
• Base material for LCD displays.
• The Fujifilm GX680 6x8cm medium format camera, various Fujifilm medium
format rangefinder cameras, and older Fujica film cameras.
• Fuji instant film packs and backs for sheet film cameras.
• Motion picture film stock, known for its smooth grain and vibrant color rendition.
Most Steven Spielberg films are shot on Fuji stock.
• Minilab equipments, announced in 2006 a global alliance with Noritsu Kokoi,
together holding a market share of more than 80% of the global market.
• Digital X-Ray, Digital mammography and Computed radiography devices.
• Synapse PACS.