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UT ers ue eee Entrepreneurial Marketing for Startups March 8, 2012 Bandar Seri Begawan, Brunei By Adjunct Associate Professor Andrew NG Managing Partner, Greater China Consult 1.0 Whatis Marketing ? -Understanding customers needs and providing a a solution to fulfils his needs -At a profit ? -Focus on the Customer and not yourself ! -Entrepreneurial Marketing: The art of marketing your new Startup’s business concepts, vision , products & services -Who are You ? Exercise: 1) Describe in one sentence what is your company's core business 2) Give a copy of your name card to other participants and get them to give objective feedback about their perception 3) Office addresses & the use of Virtual Offices.. - What is your perception ? 4) Online presence & Web Design - What is your perception ?