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ACTIVATION ELEMENTS FOR E&D:1.

COMBO STANDEE
2. FLANGE OR STANDEE OR GSB
3. BRANDED TABLE MAT
4. MENU BOARD OR MENU CARD

OPTIONAL ELEMENTS:1. WARM DISPLAY RACK
2. TABLE TOP RACK
3. TENT CARD

ACTIVATION ELEMENTS FOR CONVENIENCE:1. WARM DISPLAY RACK OR 1 TIER RACK
2. FLANGE OR STANDEE
3. AERIAL MOBILE HANGER

OPTIONAL ELEMENTS:1. TABLE TOP DISPLAY
2. VISICOOLER BRAND STRIP
TYPES OF OUTLETS
The company has divided their outlets on the basis of the following criteria Volume
 Channel
 Income group

VOLUME There are four types of outlets according to the volume of sales of the outlet- Diamond - 800>C/s & above Gold - 500-799C/s Silver - 200-499C/s Bronze - <200C/s .

The channels provide an opportunity for penetration as it propels home consumption.Dhabas .Restaurants .Bars and Pubs . These outlets offer multiple Opportunity to effect sales as people usually order something to drink along with food.TYPES OF OUTLET (CHANNEL) (A) GROCERY STORE Grocery (customer profile): Store stocking a variety of regular uses household items. It includes all general stores. Necessary Availability . provision stores etc.Sweet shops . It includes . cold drink stall. juice stall.Quick service restaurants (C) EATING & DRINKING CHANNEL 2 It includes minimum 5 set table & chair outlets. .2 liter and 300ml (B) EATING & DRINKING CHANNEL 1 Eating and Drinking Channel: Outlets range from the high-end restaurants to the smaller dhabas. supermarkets. departmental stores.

INCOME GROUP According to the income group of the area Low  Medium  High . They may also sell 600ml. Small outlets that mainly sell 200ml or 300ml bottles. It covers STD/ISD phone booths. confectionary.(D) CONVENIENCE CHANNEL Pan/bidi shops (customer profile) : This segment includes PAN BIDDI outlets that stock cigarettes. mint. travel channel etc.