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Welcome to Business Facilitation Services

Business Facilitation Services is an initiative of the Ministry of Industry and Primary Resources to
provide investors intending to set up an industry in Brunei Darussalam with fast, efficient and
business-friendly services and assistance throughout the various stages of business start-up,
maturity, growth and expansion of their industrial activity.

In international trade, key local strategies include:
• Supporting small- and medium-sized businesses by identifying partners and
resources, and creating
channels for businesses to access these resources; and
• Supporting international students at local post-secondary education institutions
through partnerships
and programs that foster positive relationships between international students and
As with most critical community issues, it is the work of cities and the innovations of
those at the
grassroots level, that drive change. Leaders are emerging in cities and towns across
the country in places
of all sizes. Many have come a long way in their view of global economic linkages,
and are helping to
create a local culture favorable to foreign investment and global trade. It is our hope
that the strategies,
resources and examples presented in this guide provide local officials the impetus
needed to create local
competitiveness through global linkages.

Today’s consumers:
• can choose how, when, and where they will engage with a brand, and increasingly
choose to do so
• are used to being entertained at the click of a mouse by everything from music
and video to games
and social networks;
• respect innovative marketing programs that value them as partners and
participants, and that reward them for their interest and engagement.


such as making the decision to buy a given product or service. motivated behavior is activity that is directed towards the procurement of a desired goal or objective. This driving force is cultivated by an attitude of tension.g.  In 1971.. the desire to be appreciated or to have status or feel “at one with one’s self”) stem from our social environments. you won’t optimize participation in your promotion. it conspires to make men dissatisfied with what they have – so goading them into efforts to increase their “real” earnings so as to acquire more of the stuff produced by modern industry.  Every individual has the same need structure. . Many even argue that want (or desire).  Certainly. but different specific needs will be to the fore in different individuals at various points in time and according to different cultural and social contexts. conspires first to make men feel that the things that matter to them are the material things of life: the goods. Motivation can be commonly described as the driving force within individuals that stimulates them to take a particular course of action. In what is referred to as “critical mode” it is argued that marketing adds to dissatisfaction. Evidently. and social group interactions. So job #1 is to make sure that your prizing is in fact attractive to the audience you’re courting. for example. Having satisfied their hunger and other physical needs. is the major driving force or motivation behind much of our contemporary consumption. rather than satisfaction. That stated. M otivation is an inherent perception in human behavior and thus. advertising. you can’t motivate them to do anything else. And if you can’t get people to even enter your game or a contest. not all motives derive from physical drives.Focus on Prizes Consumers Want    The prize is the lure that hooks consumer interest and initially motivates people to engage with your promotion. which is basically social in nature. an English economist best known for his work criticizing economic growth. the motives behind this behavior originate quite separately from those that involve the satisfaction of the physiological drives (also called biogenic drives) of. also in consumer behavior. culture. people may be found buying such items as fashionable clothes or cosmetics. Second. services and opportunities provided by the economy. A whole range of psychogenic drives (e. Remember: the prize is the lure. Mishan. which exists as a result of an unfulfilled need that leads us away from psychological equilibrium orhomeostasis. If you don’t make your prizing strategy appealing. keeping warm and “needing” to eat and drink in order to live. taken as a whole. according to E. J.

However. . and even persuade consumers to buy those products and services. He preferred less choice but greater real differentiation. marketers are often accused of creating a need for a product or a service that would not exist except due to some aggressive and repetitive marketing activities that educate. most advertisements strive to portray products in such an emotional and persuasive manner that consumers start to think that they ought to buy those products even if that specific brand is not a necessity for sustaining life. with relatively little differentiation (apart from the “emotional”) again added to consumer anxiety and dissatisfaction. our proposition is that marketing does not create needs.  So. rather it encourages us to want or desire brand Z by associating its acquisition with the satisfaction of a latent need. Mishan also maintained that the plethora of versions of products and services. inform. For example.