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#CommsChat Transcript - 7 June 2010

The 2010 FIFA World Cup – what does it means for comms pros?

6:53 pm CommsChat: We'll be starting the 'World Cup' chat in about 5 minutes... #commschat

6:56 pm EmilyCagle: We'll be starting the 'World Cup' chat in about 5 minutes... #commschat

6:56 pm sandrulee: RT @CommsChat: Well be starting the World Cup chat in about 5 minutes... #commschat

6:56 pm CommsChat: Welcome to #CommsChat - we'll start shortly but in the meantime read about how the
session works: http://bit.ly/bNje2E #commschat

6:56 pm metzger49: appropriately I have r5 monday night club pundits in background in prep for
#commschat#commschat

6:57 pm AdamVincenzini: RT @CommsChat: Welcome to #CommsChat - we'll start shortly but in the meantime
read about how the session works: http://bit.ly/bNje2E

6:59 pm CommsChat: If you?ve just joined us, make sure you introduce yourself... #commschat

6:59 pm jamesainsworth: Evening all #commschat types #commschat

7:00 pm dirktherabbit: Hello Dirk from @therabbitagency - enjoyed last week and am sure this week will be a
good one too #commschat

7:00 pm richard_baker: @CommsChat umm hello! #commschat

7:00 pm ZaddleMarketing: Hello #commschat ... #commschat

7:00 pm EmilyCagle: @CommsChat Hi all. I'm Emily Cagle, PR and blogger. #CommsChat

7:01 pm ParatusComms: #CommsChat starts soon - looking at the 2010 World Cup if you fancy it...

7:01 pm AdamVincenzini: #CommsChat starts soon - looking at the 2010 World Cup if you fancy it...

7:01 pm metzger49: hi it's mark from @bbcomms #commschat

7:01 pm sandrulee: Hi eevery1! I''m from Turkey, doing grad school in the US, but i'm in Istanbul right now
doing an internship at EffectPR/Edelman #commschat

7:02 pm MissUndutchable: @CommsChat Hi! I'm post-graduate PR student in the UK, but actually from (&living in)
Utrecht (NL). #commschat

7:03 pm EddyonPR: Eddypr from University of Sunderland checking in #commschat

7:03 pm jamesainsworth: I am James Ainsworth - uber curious about online and I also run
@MarketingDonut Twitter a/c Hi! #commschat

7:04 pm EmilyCagle: We're talking World Cup related advertising / PR / marketing / news at #commschat right
now. Love it? Hate it? Join in! http://ow.ly/1Vfoq

7:04 pm ZaddleMarketing: Ooh @MarketingDonut - I looked at your website today :) #commschat

7:04 pm GenericBox: G'day, Jamie from Queensland, Australia - Advertising and PR graduate (unofficially). It
just passed 5am, so let's keep it fresh! #commschat

7:04 pm MissUndutchable: @CommsChat I think it's a great phone (wished I could get one;)),but maybe a little too
soon after the Ipad #commschat

7:04 pm Turinas: @CommsChat Hi, I'm Adam Turinas from Emanate PR in NY #commschat

7:05 pm CommsChat: Just quickly, before we get started - iPhone 4 / iOS4 announcement - thoughts?
#commschat
7:05 pm EamonnMoore: Hi everyone, I'm Eamonn and I work in PR and copywriting. Bit of a football fanatic too.
#commschat

7:05 pm knightys: Welcome to #CommsChat - starting shortly, read about how the session
works: http://bit.ly/bNje2E#commschat (via @CommsChat)

7:05 pm AndrewJDavison: Ducking out of #SMMo to participate in #CommsChat for a bit - anyone joining me?

7:05 pm sandrulee: @EamonnMoore Hi! nice to see you again! :) #commschat

7:06 pm dirktherabbit: @CommsChat Yep, needless to say it will be on my shopping list once it's available in the
UK #commschat

7:06 pm ZaddleMarketing: Looks good but won't that dampen iphone sales? Would you buy one now or wait? How
long before it is available? #commschat

7:06 pm CommsChat: RT @AndrewJDavison: Ducking out of #SMMo to participate in #CommsChat for a bit -
anyone joining me? // yeah, go on!!!

7:07 pm metzger49: I normally end up buying the last version the week before the new one comes out
#commschat

7:08 pm ZaddleMarketing: @metzger49 - :) #commschat

7:08 pm CommsChat: Q1: Is piggy backing the world cup via PR, marketing, social media etc worthwhile or
worthless? And why? #commschat

7:08 pm AdamVincenzini: RT @CommsChat: Q1: Is piggy backing the world cup via PR, marketing, social media
etc worthwhile or worthless? And why? #commschat

7:08 pm sandrulee: I have the 3gs and i don't think i'll change it to iPhone HD as it'll support almost all of the
features! But i'll DL it asap! #commschat

7:09 pm EmilyCagle: @CommsChat Very excited. I'm due a free #iPhone upgrade in August. Woot!
#CommsChat

7:09 pm sandrulee: RT @CommsChat: Q1: Is piggy backing the world cup via PR, marketing, social media
etc worthwhile or worthless? And why? #commschat

7:09 pm EmilyCagle: RT @CommsChat: Q1: Is piggy backing the world cup via PR, marketing, social media
etc worthwhile or worthless? And why? #commschat

7:09 pm sandrulee: @EmilyCagle haha they probably didn't know that there'd be a new one out :)))
#commschat

7:09 pm dirktherabbit: @CommsChat Surely like with every campaign that depends on the creative + execution.
Tougher to get attention also bigger reward #commschat

7:10 pm jamesainsworth: Q1: If done well and within the VERY TIGHT confines of the (FIFA) law, traction can be
gained. Thin line though #commschat

7:10 pm CubanaLAF: Q1: For vendors, it's brilliant. Use audience as foundation; can think of funnel down type
ideas through SM. #commschat

7:10 pm ZaddleMarketing: @CommsChat - personally I would say worthwhile - the single biggest sporting event and
if you get it right aka Nike - then great! #commschat

7:10 pm Ziggurat_Brands: Q1: The world cup brings together a large group of consumers around a common interest
- prime for brand awareness building #CommsChat

7:11 pm Turinas: Worth it. Avid fans of a major sporting event like WC or Olympics are more likely to
consider our brand but...#commschat

7:11 pm Turinas: ...you have to send big to get noticed #commschat


7:11 pm CommsChat: Q1 Part 2 on its way in a few minutes... #commschat

7:11 pm metzger49: it can be worthwhile but you need to be imaginative. Otherwise you end up with
thishttp://bit.ly/awwG1v #commschat

7:12 pm EamonnMoore: Q1: Lots of competition for attention, but if carried out well it's certainly worth it e.g. Nike's
viral ad #commschat

7:12 pm sandrulee: Q1 there's a huge audience especially for international brands, so why not? i think it's
worthwhile! #commschat

7:12 pm metzger49: maybe cutting UK govt PR budget wasn't such a good idea. Looks like there's been a
creativity bypass #commschat

7:12 pm MissUndutchable: RT @Ziggurat_Brands: Q1: The world cup brings together a large group of consumers
around a common interest - prime for brand awareness building #CommsChat

7:12 pm dirktherabbit: RT @metzger49: it can be worthwhile but you need to be imaginative. Otherwise you end
up with thishttp://bit.ly/awwG1v (ouch) #commschat

7:12 pm CubanaLAF: @CommsChat It's my goal to keep someone on their toes on a daily basis. It was your
lucky day. :) #commschat

7:12 pm CommsChat: Q1 Part 2: Have you noticed any brands using social media effectively to exploit the
World Cup build up? #commschat

7:12 pm wisdomlondon: #commschat But World Cup still provides common ground / reason to connect with
customers, even if you can't spend big...

7:13 pm ZaddleMarketing: @EamonnMoore Nike's Ad is by far the best piece of marketing I have seen for
sometime.. #commschat

7:13 pm EmilyCagle: #CommsChat As @dirktherabbit says, great execution = great reward. But also hearing
lots of noise re badly executed #WorldCup piggybacking.

7:13 pm Turinas: Q1 part 2: Do you mean other than Nike? #commschat

7:14 pm metzger49: @ZaddleMarketing it's effective though because it's a fantastic integrated campaign, not
just because it exploits social media #commschat

7:14 pm jamesainsworth: Q1 Pt II: Have noticed a lot of businesses (big & small) 'breaking' the IP law piggy-
backing the World Cup. #commschat

7:14 pm AdamVincenzini: Q1 Part 2: It forced people to share the 'exclusive' link - very clever #commschat

7:14 pm metzger49: obviously having a multi-trillion ad budget helps #commschat

7:15 pm AdamVincenzini: Q1 Part 2: I liked Nike's use of Facebook and the fact that the full length video was
'unsearchable' on launch day (on YouTube) #CommsChat

7:15 pm CubanaLAF: Q2: Visa. They are going at it from a user perspective, not a product placement type
model. #commschat

7:15 pm sandrulee: Q1b maybe Coca Cola... they usually do stuff but i haven't seen any of their ads this
year... #commschat

7:15 pm ZaddleMarketing: @EmilyCagle Any examples of poor #worldcup piggy back campaigns? #commschat

7:15 pm EddyonPR: @CommsChat Nike, kitkat, Mars chocolate. lots more #commschat

7:15 pm knightys: Q1. You need to have a great creative idea. The Irn Bru campaign is a great example
#commschat

7:15 pm EamonnMoore: Q1 part two: Good question. No, not really. From what I've seen, it's the consumers
driving sm, not brands #commschat

7:15 pm CommsChat: @CubanaLAF yes Visa match planner is very cool #commschat

7:15 pm wisdomlondon: @EmilyCagle #commschat Agree re. execution - it's an opportunity, but only if you can
add value somehow (inform, entertain, share etc)

7:16 pm CommsChat: Q2 coming up in two mins... #commschat

7:16 pm CubanaLAF: @EamonnMoore You have brands in the background giving consumers control. Brilliant
move from SM perspective. #commschat

7:16 pm dirktherabbit: Q1b - Kulula in South Africa, partially because of FIFA's over
reaction http://u.nu/325hb #commschat

7:17 pm EddyonPR: @ZaddleMarketing @EamonnMoore, definately's nike's ad is the best piece of marketing
so far #commschat

7:17 pm normanmonkey: You can't play Nike, Adidas etc at their own game. Instead be subversive and creative
#CommsChat

7:17 pm EmilyCagle: @ZaddleMarketing Seen journalists bemoaning tenuous press releases & consumers
ranting about special offers. I'll dig tweets out! #CommsChat

7:17 pm CommsChat: Q2 Football is an acquired taste for many. Does promoting ur brand around the world cup
risk alienating part of your core market? #commschat

7:17 pm Turinas: Love Mars Facebook ad. Very clever use of the medium #commschat

7:17 pm vysia: RT @AdamVincenzini: Q1 Part 2: I liked Nike's use of Facebook and the fact that the full
length video was 'unsearchable' on launch day (on YouTube) #CommsChat

7:17 pm ZaddleMarketing: @CommsChat -Even things like titan bet's $100,000,000 "free" score predictor has had
lots of forum links #commschat

7:17 pm vysia: RT @AdamVincenzini: RT @CommsChat: Q1: Is piggy backing the world cup via PR,
marketing, social media etc worthwhile or worthless? And why? #commschat

7:18 pm johnqbarber: Q1 world cup lends itself to some easy editorial opps for creative pro's #commschat

7:18 pm AdamVincenzini: Q2 Football is an acquired taste for many. Does promoting ur brand around the world cup
risk alienating part of your core market? #commschat

7:18 pm ZaddleMarketing: @CommsChat - personally I don't think so as it only last for 2 months maximum anyway
#commschat

7:19 pm normanmonkey: It's possible to make an asset that you aren't a sponsor or partner brand and you don;t
have Ronaldo, Rooney or Beckham #CommsChat

7:19 pm EmilyCagle: RT @CommsChat Q2 Football is an acquired taste for many. Does promoting brand
around world cup risk alienating part of yr market? #commschat

7:19 pm dirktherabbit: @AdamVincenzini it's one of the times surely when you won't alienate your core market
by doing that #commschat

7:19 pm CubanaLAF: Q2: States perspective - its a good move. We don't get this type of audience on a regular
basis. Capitalize on event. #commschat

7:19 pm Turinas: Q1b ESPN World Cup Murals | Football Art http://bit.ly/arJbRe Brilliant and attention
getting #commschat

7:19 pm AndrewJDavison: Football = acquired taste, World Cup = National Event. Think the opps outweigh the risk.
#CommsChat
7:20 pm EamonnMoore: Q2 No, esp. if done cleverly. E.g. Adidas' advert features Snoop Dogg as well as David
Beckham, so appeals to more than 1 market #commschat

7:20 pm ZaddleMarketing: @CommsChat - also you can get it wrong aka Ronaldhino not actually going to the world
cup - hehe #commschat

7:20 pm Turinas: Q2 No #commschat

7:20 pm EddyonPR: @CommsChat no it dosent alienate your core market, rather it should boost your core
market. billions of potential consumers. #commschat

7:20 pm sandrulee: i think you wouldn't as you are targeting kinda everyone there since everyone watches
the #worldcup#commschat

7:20 pm johnqbarber: Q1 if I was doing the PR for tvlicensing I'd send a tailored release to the regionals about
increased enforcement during June #commschat

7:20 pm GenericBox: Q1b: VISA have run a fairly creative campaign in Australia - human fooseball WC in
shopping centres. Guests strapped into velcro. #commschat

7:20 pm AndrewJDavison: And it doesn't have to be you *only* marketing output #CommsChat

7:21 pm EmilyCagle: RT @EamonnMoore: Q2 No, esp. if done cleverly. E.g. Adidas' ad ftrs Snoop as well as
Beckham, so appeals to more than 1 market #commschat

7:21 pm Turinas: Q2 Its like the Olympics. At worst people don't acre but who hats football enough to be
alienated #commschat

7:21 pm normanmonkey: Most ads and comms never reflect what following football is about anyway. They target
armchair, shirt wearing fans #commschat

7:21 pm EamonnMoore: Q2 Plus, from experience, people who aren't even football fans will still watch the World
Cup... #commschat

7:22 pm CubanaLAF: Q2: Look at what Michael Phelps/Olympics hype did for swimming. They had a huge
surge. Same model/principle. #commschat

7:22 pm vysia: World Cup perfect medium for hypertargeting, consumers into football/sport and the
culture it supports, ie, beer! #CommsChat

7:22 pm ZaddleMarketing: @EamonnMoore - yes even the wife will and she hates football
#nonsexistremarkhere #commschat

7:23 pm EmilyCagle: #commschat Q2 RT @businessgp International football is supported by 85% of


population so done well it opens the masses without alienating.

7:23 pm jamesainsworth: Q2 People that say they dont like XFactor/BGT/whatever still have basic conversational
knowledge & interest. Same applies to WC #commschat

7:23 pm Bill_Prange: Q2: I don't think many feel that strongly against football that it would turn them off to
brand. At worst they'd just ignore it. #commschat

7:23 pm CommsChat: RT @CubanaLAF: Q2: Look at what Michael Phelps/Olympics hype did for swimming.
They had a huge surge. Same model/principle. #commschat

7:23 pm MissUndutchable: @EmilyCagle @EamonnMoore But don't you agree that Adidas and Snoop have mainly
the same target group aka 1 market? #commschat

7:23 pm dirktherabbit: @AdamVincenzini But the USA actually has the highest rate of ticket sales for South
Africahttp://u.nu/565hb #commschat

7:23 pm EddyonPR: @EamonnMoore i agree with that, because the world cup creates so much hype
#commschat
7:23 pm AdamVincenzini: RT @dirktherabbit: @AdamVincenzini But the USA actually has the highest rate of ticket
sales for South Africa http://u.nu/565hb #commschat

7:24 pm knightys: Q2 depends on what you do & how you do it. world cup is a great unifier, and with g8
ideas you can cut thr to different audience #commschat

7:24 pm CubanaLAF: @dirktherabbit Truth. I have a lot of friends making the trip. I wonder if it's the "We never
get this type of game" mentality? #commschat

7:25 pm Turinas: @AdamVincenzini It's going to be football, ...er soccer's coming of age in the US
#commschat

7:25 pm CommsChat: Q3 (follow up) - One of the aims of #CommsChat is to create a bank of case studies -
your responses will go towards this...

7:25 pm MissUndutchable: @EddyonPR @EamonnMoore I agree as well. Attention is huge as WorldCup turns even
football-haters into enthusiastic patriots ;-) #commschat

7:26 pm EmilyCagle: RT @CommsChat: Q3 Best and worst examples of World Cup communications - brief
explanation and links please! #commschat

7:26 pm CommsChat: @Turinas that's exciting for the sport :) #commschat

7:26 pm GenericBox: Q3: Worst examples as you pointed out in your blog @AdamVincenzini -- Where the
bloody hell is FIFA's official Twitter page? #commschat

7:26 pm AdamVincenzini: RT @CommsChat: Q3 Best and worst examples of World Cup communications - brief
explanation and links please! #commschat

7:27 pm johnqbarber: Q2 not really but it does depend on segmentation, key messages and whether or not your
campaign could be viewed as contrived. #commschat

7:27 pm vysia: Q1 Part 2 - Burger King also a very good example - competition offering to watch the
world cup with Jimmy Greaves, lotsa hype! #commschat

7:27 pm AdamVincenzini: @GenericBox we will get on to FIFA in the next question #CommsChat

7:27 pm dirktherabbit: @CubanaLAF The Guardian says 80k tickets have been sold to US fans - a huge
numberhttp://u.nu/4z5ha #commschat

7:27 pm EamonnMoore: @MissUndutchable Not neccessarily. Sub sections in every market - some might only
buy Adidas trainers, others only footie boots #commschat

7:28 pm EddyonPR: kitkat cross your fingers commercial: http://bit.ly/deunXf #commschat

7:28 pm Turinas: Q3 Adidas on its own is doing great work but it is dwarfed by Nike. No really a bad case
but a good case of getting outclassed #commschat

7:28 pm CubanaLAF: Q3: The players are great examples of communication: link to those using Twitter to
conversehttp://bit.ly/cnlI1D #commschat

7:29 pm CommsChat: As @genericbox mentioned, FIFA seem to be a bit behind the game when it comes to
social media (http://bit.ly/9q4lJP) thoughts? #CommsChat

7:29 pm vysia: said Burger King ad: http://www.youtube.com/watch?v=w1hreoG-kpM, great eg of


creating excitement/hype/harnessing celebrity power #commschat

7:30 pm EmilyCagle: My favourite World Cup Creative is the Carlsberg Team Talk ad. Really love
it. http://ow.ly/1VgcI#CommsChat

7:30 pm metzger49: Q3: 'Tescos Singing Sandwich'. One word: village http://bit.ly/cMPLf7 #commschat

7:30 pm AdamVincenzini: Q3 The NBA is by far and away the best sports body at social media in the world IMHO
#CommsChat
7:31 pm EamonnMoore: Q3 #commschat The Carlsberg advert makes the hairs on your neck stand on end (if
you're English!)http://bit.ly/9dGupB

7:31 pm CommsChat: Q4 coming up in a few minutes...and the players are under the spotlight... #commschat

7:31 pm ZaddleMarketing: @EmilyCagle although the famous sportmen snippets on the socceraid advert breaks
were ropey at best #commschat

7:32 pm jackieadkins: I think @ussoccer has done a terrific job w/ communications in SM so far. Great Twitter
account and @studio_90. #commschat

7:32 pm CommsChat: RT @jackieadkins: I think @ussoccer has done a terrific job w/ communications in SM so
far. Great Twitter account and @studio_90. #commschat

7:32 pm jamesainsworth: The FA ban on players using Twitter/Fbook is a move to protect exclusive commercial
interests #commschat

7:32 pm CommsChat: Q4: Should players be allowed to tweet before / during / after games? #commschat

7:33 pm EddyonPR: i know this has nothing to do with the question but best world cup
comms: http://bit.ly/aI1J6R#commschat

7:33 pm vysia: @EmilyCagle agreed, the Carlsberg one is brilliant, as is the Mars FB campaign
#commschat

7:33 pm ParatusComms: RT @CommsChat: Q4: Should players be allowed to tweet before / during / after games?
#commschat

7:33 pm AdamVincenzini: RT @CommsChat: Q4: Should players be allowed to tweet before / during / after games?
#commschat

7:33 pm ZaddleMarketing: @CommsChat - no not at all - should be 100% focused and we have seen how one tweet
can open a can of worms in UK football #commschat

7:33 pm sandrulee: RT @CommsChat: Q4: Should players be allowed to tweet before / during / after games?
#commschat

7:33 pm AdamVincenzini: @Turinas very solid policy, great use of YouTube, exclusive content - they embraced it
from day one #CommsChat #NBA

7:33 pm embee: *nod nod* RT @AdamVincenzini: Q3 The NBA is by far and away the best sports body at
social media in the world IMHO #CommsChat

7:33 pm Turinas: Q3 The thing that is so smart about Writethefuture is how they have spun it out as
vignettes on FB. Great storytelling #commschat

7:34 pm vysia: @ZaddleMarketing agreed they should be concentrating 100% on playing #commschat

7:34 pm MissUndutchable: @EamonnMoore Agreed!But i still think the WC audience cn only b segmented 2 a
certain point (= always a wide audience exposed).!? #commschat

7:34 pm AdamVincenzini: @ZaddleMarketing but don't the fans LOVE having intimate access to the players?
#commschat

7:35 pm jackieadkins: Completely okay with disallowing. They're expected to be 100% focused on the game.
SM could detract from that for some. #commschat

7:35 pm sandrulee: i don't think tweeting during a game is a good idea... but it should be fine after it! do they
even take their phones 2 the game? #commschat

7:35 pm ZaddleMarketing: @EddyonPR *imagines Gerrard standing at corner flag with iPhone "just about to cross to
Rooney" :) #commschat

7:35 pm danperezfilms: Don't think soccer coaches are gonna want to see players tweeting during games or
before - too much is at stake #commschat

7:35 pm mfalso02: I don't see a problem with tweeting before and after games, but during makes a player
seem un-focused. #commschat

7:35 pm johnqbarber: Q4 players should be banned from texting never mind tweeting while in SA #commschat

7:35 pm EamonnMoore: Q4 #commschat Wayne Rooney might be good, but I'm not sure if he's good enough to
play footie and tweet at the same time... ;)

7:35 pm CubanaLAF: Q4: Not during - focus MUST be 100 percent on the game. Twitter / fans being negative
has a direct mental impact. #commschat

7:35 pm dirktherabbit: @EmilyCagle @commschat would be entertaining if they could and would...just probably
not in a way the teams would want #commschat

7:35 pm JasMollica: Q4: Hi alll! I have no problem with before/after. Forget during the game. Focus on the
task at hand. #commschat

7:36 pm sandrulee: @AdamVincenzini yes, but aren't people watching the game somewhere already? :)))
#commschat

7:36 pm Bill_Prange: Q4: Not during games or any other official team activities. Outside of that it would be fine.
#Commschat

7:36 pm ZaddleMarketing: @AdamVincenzini - they do - but too many things could be said that could undermine
team, manager or themselves.. #commschat

7:36 pm businessgp: @EmilyCagle @CommsChat #commschat No they shouldn't, communications can cause
too many issues in the camp and beyond. Look at transfer talk!

7:36 pm EddyonPR: @commschat reason been is that the aim is for them to win, therefore they need to focus.
#commschat

7:36 pm danperezfilms: @AdamVincenzini Plenty of time for fan love after the game #commschat

7:36 pm jamesainsworth: Goal line tech could be a ball that tweets when it goes over the line... #commschat

7:36 pm Turinas: Q4 Yes they should be allowed to tweet during the games but only if they Youtube the
post match bollocking they get from Capello #commschat

7:36 pm AdamVincenzini: Q4 We've seen cricketers mic'd up during games - what is the difference? #CommsChat

7:36 pm GenericBox: Q4: I don't mind if they do - But I'd expect their coach and manager to. What sort of player
*wants* to Tweet during a game. #commschat

7:37 pm danperezfilms: RT @CubanaLAF: Q4: Not during - focus MUST be 100 percent on the game. Twitter /
fans being negative has a direct mental impact. #commschat

7:37 pm sandrulee: i think the blame would be on SM if they tweet during the game and lose... rather than
focusing on their mistakes in the game... #commschat

7:37 pm knightys: Can we have the next #commschat about sex in the city?

7:37 pm mfalso02: Look at Chad Ochocinco in the NFL. He generates a large amount of hype, but causes
issues when he tweets in the locker room #commschat

7:37 pm AndrewJDavison: Q4: I'm sure there agents would love them to but their coaches will surely feel otherwise.
#CommsChat

7:37 pm ZaddleMarketing: @jamesainsworth - just spat my coffee out :) #commschat

7:37 pm jackieadkins: I'd also be okay with making players wait an hour or two after game to tweet. Prevents
impassioned tweets they may regret. #commschat
7:37 pm vysia: @AdamVincenzini yes but there is such thing as too much information. we get enough
intimate access via tabloids as it is #commschat

7:37 pm CommsChat: Q 4 Part 2 coming up in a minute... #CommsChat

7:37 pm CubanaLAF: @AdamVincenzini Because most people are visual learners. They can talk / be mic'ed,
but shiny object Twitter blows concentration. #commschat

7:37 pm rob_e_smith: Q4 It would be interesting, but I doubt coaches would be too happy if their players were
tweeting during a speech. #commschat

7:38 pm EamonnMoore: Q4 #commschat Seriously tho, they shouldn't be allowed to tweet whilst in SA. During last
Ashes Phil Hughes let team news slip on here...

7:38 pm MissUndutchable: @GenericBox I agree. I think 'real' players who love the game and the sport wouldn't
want to tweet.. #commschat

7:38 pm EamonnMoore: Q4 #commschat ... which arguably allowed England to change their tactics etc
accordingly.

7:38 pm Cathedral_Web: @EmilyCagle @CommsChat #commschat Q4 Never should be allowed to Tweet before
or after. Will only create problems amplified by the media.

7:39 pm mfalso02: Look at @ogochocinco and how many followers he has. Thats great PR for a team if you
can control it. #commschat

7:39 pm CommsChat: Q4 Part 2: Do sports administrators have the right to ban players from using Twitter full
stop? #CommsChat

7:39 pm jackieadkins: @AdamVincenzini Being mic'd up just catches what they would already say during a
game. SM tools could alter behavior. #CommsChat

7:39 pm CubanaLAF: Q4: If you let players tweet once in SA, PR people should work with coaches on media
training. #commschat

7:39 pm vysia: @cubanalaf good point there - though what about support from fans, wouldn't that boost
morale? ;) #commschat

7:39 pm EamonnMoore: Q4 #commschat If players knew how to use Twitter properly and what they were allowed
to Tweet, it might be different

7:39 pm danperezfilms: Don't think people here in US realize how important soccer is overseas. . .it's life & death
to some people. Tweeting a no-no #commschat

7:40 pm CubanaLAF: Q4: Yep. Sports admins are similar to a corporate employer. They can set guidelines.
#commschat

7:40 pm DanielMclaren: @CommsChat Jon Daley, the US golfer tweets b4 and after but his wife tweets during a
round so he can concentrate #commschat

7:40 pm sandrulee: i think they do as the players are "assets" of the team, but i don't think they should....
#commschat

7:40 pm CubanaLAF: @vysia If they are winning. #commschat

7:40 pm CommsChat: RT @CubanaLAF: Q4: Yep. Sports admins are similar to a corporate employer. They can
set guidelines. #commschat

7:41 pm GenericBox: Q4b: I think it would be a bad idea to ban any player from SM - for the reasons already
stated. But players are employees... #commschat

7:41 pm EamonnMoore: Q4 part 2 #commschat Yes, if they have good reason. Team comes first. Small sacrifice
to make
7:41 pm metzger49: Q4 more importantly, they should be taught basic spelling and grammar before being
allowed near a computer #commschat

7:41 pm CommsChat: RT @DanielMclaren: @AdamVincenzini yes tweet b4 or after but not during. have
coach/person on bench doing it be just as good #commschat

7:41 pm mfalso02: Q4 #commschat No. you can't completely ban players from tweeting. However, a ban
during a game is certainly reasonable.

7:41 pm jackieadkins: If you want to tweet for behind the scenes content, let someone else with the team do it,
not a player. #commschat

7:42 pm MissUndutchable: @EamonnMoore still, how should players tweet&concentrate on the game
simultaneously?Ithink phones should be forbidden during game #commschat

7:42 pm rob_e_smith: Q4 I'll let one or two star players tweet just not the whole team. #commschat

7:42 pm mfalso02: By cutting twitter completely, your cutting a huge fan base and following that will generate
publicity and eventually sales #commschat

7:42 pm Turinas: @metzger49 Indeed #commschat

7:43 pm CommsChat: RT @rob_e_smith: Q4 Ill let one or two star players tweet just not the whole team //
interesting... #commschat

7:43 pm sandrulee: @mfalso02 oh they do. think about the perceptions they would generate if they tweet
things that would hurt team's image #commschat

7:43 pm Lisaansell: RT @metzger49: it can be worthwhile but you need to be imaginative. Otherwise you end
up with thishttp://bit.ly/awwG1v #commschat

7:43 pm knightys: Q4part 2 surely it's all about responsibility and community guidelines #commschat

7:43 pm EddyonPR: @commschat, they do not have the right I feel but they shouldn't except they dont abide
by the rules of twitter #commschat

7:43 pm CubanaLAF: Q4: If players can't tweet, have a "behind the scenes" blogger/twitter person. Can provide
overall perspective. #commschat

7:43 pm CommsChat: Q5 coming up in a few minutes... #commschat

7:43 pm sandrulee: @mfalso02 you can still have a team account run by a SM person in the management/PR
team.... #commschat

7:43 pm ZaddleMarketing: Q4. Give teams guidelines and make sure it is policed properly then everyone is happy
#commschat

7:44 pm MissUndutchable: Q4 why not before&after by the player personally, during by publicist? musician don't
tweet during concerts,why should players? #commschat

7:44 pm dirktherabbit: RT @CubanaLAF: Q4: If players cant tweet, have a "behind the scenes" blogger/twitter
person. Can provide overall perspective. #commschat

7:44 pm EamonnMoore: @MissUndutchable Agreed. If not playing and watching from the stand/bench, you should
be supporting your team and not on phone #commschat

7:44 pm mfalso02: @cubanalaf That takes away the personal touch that has become so huge with twitter.
Your not hearing directly from the star. #commschat

7:44 pm EmilyCagle: RT @dirktherabbit: RT @CubanaLAF: Q4: If players cant tweet, have a "behind the
scenes" blogger/twitter person. Can provide overall perspective. #commschat

7:44 pm jackieadkins: @cubanalaf Definitely agree. You still get behind the scenes info and live updates without
all the distractions. #commschat
7:44 pm coopsmarc: RT @jamesainsworth: Goal line tech could be a ball that tweets when it goes over the
line... #commschat

7:45 pm danperezfilms: @mfalso02 Soccer's already the most popular sport in the world and they did it all without
twitter or SM - who'd a thunk it? #commschat

7:45 pm EamonnMoore: RT @CubanaLAF: Q4: If players cant tweet, have a "behind the scenes" blogger/twitter
person. Can provide overall perspective. #commschat

7:45 pm CubanaLAF: @mfalso02 How? You disclose it, players get to concentrate on the game and people feel
as if they are right on the sidelines. #commschat

7:45 pm sandrulee: @mfalso02 but most people want to know the behind the scenes stuff. as long as u give it
to them it shouldn't matter... #commschat

7:46 pm CommsChat: Q5: How will you predominantly follow the World Cup this year? TV? Online?
Newspapers? Social media? And why? #commschat

7:46 pm danperezfilms: Did someone just say "sales"? #commschat

7:46 pm metzger49: Q4: twitter is certainly a cute way to connect directly with fans. Pundit tweeters like
@marcotti and @timlovejoy are great #commschat

7:46 pm AdamVincenzini: RT @CommsChat: Q5: How will you predominantly follow the World Cup this year? TV?
Online? Newspapers? Social media? And why? #commschat

7:46 pm GenericBox: Q4: The Knights (AUS NRL), update their SM play-by-play during games. No players but
as a team. Effective. #commschat

7:46 pm sandrulee: RT @CommsChat: Q5: How will you predominantly follow the World Cup this year? TV?
Online? Newspapers? Social media? And why? #commschat

7:46 pm DanielMclaren: @CubanaLAF Q4 several US sports teams have a behind the scenes tweeter/blogger, is
a fun new angle on match days #commschat

7:46 pm ZaddleMarketing: @CommsChat - mainly TV - all pencilled into my diary ;-) #commschat

7:46 pm CubanaLAF: Q5: Not social media, because I don't like to know scores before I get to watch. :) I have
filters set. #commschat

7:47 pm jamesainsworth: Q5 through the cracks between fingers over my eyes (Online, Web and TV) #commschat

7:47 pm EmilyCagle: RT @CommsChat: Q5: How will you predominantly follow the World Cup this year? TV?
Online? Newspapers? Social media? And why? #commschat

7:47 pm vysia: @mfalso02 @cubanalaf more intimately we know d players, d less likely we are to idolise
them? eg kate moss? #commschat

7:47 pm mfalso02: I understand how tweeting can hurt the team. It comes down to the art of putting spin on
your PR and controlling your situation #commschat

7:47 pm CommsChat: Note: we have one question left after this - if you'd like to submit a suggestion, send it
through to @commschat #commschat

7:47 pm jackieadkins: TV, online, and SM. Local newspaper has always given soccer a backseat (or just tossed
it out the window) #commschat

7:48 pm vysia: Q5 - online, social media = real time news #commschat

7:48 pm CommsChat: RT @jamesainsworth: Q5 through the cracks between fingers over my eyes (Online, Web
and TV) // hahaha! #commschat

7:48 pm EamonnMoore: Q5 #commschat Mixture for complete experience. TV - games. Online + sm - (breaking)
news, discussion etc. Papers for 'considered' analysis
7:48 pm DanielMclaren: @CommsChat Q5 mainly TV and online (BBC, ITV) - be interested to see what SM action
takes place, bit of an unknown as so new #commschat

7:48 pm johnqbarber: Q5 the live games on TV; the prematch build up online and the post match trauma on
Twitter. #commschat

7:48 pm dirktherabbit: @EmilyCagle @commschat...all of the above except printed newspapers, which as usual
redundant around live events #commschat

7:48 pm MissUndutchable: @commschat Q4 Stating that people still watch the game, we should aks about the sens
of twittering during games in general, right?#commschat

7:48 pm BRAVEBristol: @CommsChat online Telegraph coverage is excellent. Can't be arsed signing in again
and again to new TheTimes #commschat

7:48 pm CommsChat: Q5 Part 2: Will you consult newspapers less than you did during the last World Cup in
2006? #commschat

7:49 pm EmilyCagle: RT @EamonnMoore: Q5 #commschat Mixture for complete experience. TV - games.


Online + sm - (breaking) news, discussion etc. Papers for 'considered' analysis

7:49 pm GenericBox: Q5: I, like the majority of latent Soccer fans, will not follow the World Cup - I will follow the
AUS Socceroos. And them only. #commschat

7:49 pm sandrulee: probably SM and news.... #commschat

7:49 pm Bill_Prange: Q5: Online/social media for the ability to follow from anywhere, anytime. But TV anytime
possible. Can't beat seeing it. #commschat

7:49 pm CommsChat: @dirktherabbit beautifully merges into part 2 buddy... #commschat

7:49 pm EmilyCagle: RT @CommsChat: Q5 Part 2: Will you consult newspapers less than you did during the
last World Cup in 2006? #commschat

7:49 pm AdamVincenzini: RT @CommsChat: Q5 Part 2: Will you consult newspapers less than you did during the
last World Cup in 2006? #commschat

7:49 pm EamonnMoore: RT @jamesainsworth Q5 through the cracks between fingers over my eyes (Online, Web
and TV) #commschat <- Hahaha, yes!

7:50 pm Turinas: Q5 TV & ESPN3.com for live games, iPhone apps and blogs between matches.
Desperately trying to get British commentary in the US #commschat

7:50 pm ZaddleMarketing: Q5 part 2 - I would say a definite yes - far too easy to get much more uptodate info these
days #commschat

7:50 pm mfalso02: Q5: However I can get the fastest updates. World cup is a great spectacle. #commschat

7:50 pm amfunderburk1: Q5- Probably social media, online news sites and some TV! #commschat

7:50 pm CubanaLAF: Q5: US newspapers push football reporting to the back page - so I've always consumed
online. #commschat

7:50 pm metzger49: Q5: online and via twitter for results. But I'll still buy the newspapers for analysis. Paul
Hayward in the Observer esp #commschat

7:51 pm sandrulee: @amfunderburk1 Hi! glad to see u here! :) #commschat

7:51 pm mfalso02: @Turinas I wish Time Warner would offer ESPN3 #commschat

7:51 pm ViewFromMySeats: Q5 TV for games before work, then SM to fill in the gaps. By the time newspapers are
published, I'm onto the next day's games. #CommsChat

7:51 pm Turinas: Q5 Part Deux: As I am in the US, newspapers are not an option. WC coverage is
between High School Lacrosse and College badminton #commschat

7:51 pm ZaddleMarketing: @CommsChat - I'll buy the newspaper that has the full page spread and pullout "England
win the world cup" feature :) #commschat

7:51 pm mfalso02: @Turinas I wish Time Warner would offer ESPN3 #commschat It's not available where I
am

7:51 pm DanielMclaren: @CommsChat Q5 Part 2: yes will be less, the info is slow and old by the time get it and
now get detailed articles online #commschat

7:51 pm BRAVEBristol: @CommsChat Q5 pt 2 I shd coco. The only papers I buy have got chips in #commschat

7:52 pm Bill_Prange: Ditto. RT @CubanaLAF: Q5: US newspapers push football reporting to the back page -
so I've always consumed online. #commschat

7:52 pm jamesainsworth: Overuse of the term 'embedded reporter' is bit naff. It is Eng football squad not John
Simpson 'freeing' Kabul #commschat

7:52 pm dirktherabbit: @CommsChat If 2010 is meant to be the year of social TV http://u.nu/786hb then World
Cup prime opportunity for that to happen #commschat

7:52 pm vysia: Q5 - definitely SM for the conversations, interesting to see from regular viewer's
perspective as well #commschat

7:52 pm EmilyCagle: RT @Cathedral_Web: @EmilyCagle @CommsChat #commschat Q4 Never should be


allowed to Tweet before or after. Will only create problems amplified by the media.

7:53 pm metzger49: @bbc5live is also great. And I can tweet your own commentary at the same time.
Riveting for all my followers #commschat

7:53 pm GenericBox: Q5b: Papers are dying quick. It is great for pre-match build up (Courier Mail) but sporting
events highlight paper weaknesses. #commschat

7:53 pm vysia: RT @dirktherabbit: @CommsChat If 2010 is meant to be the year of social


TV http://u.nu/786hb then World Cup prime opportunity for that to happen #commschat

7:53 pm EmilyCagle: @dirktherabbit Even for considered analysis as @EamonnMoore said? #CommsChat

7:53 pm CommsChat: Q6: Who will win this year's World Cup and why? (finish up with some fun!) #commschat

7:54 pm mfalso02: USA! USA! USA! #commschat We have little coverage period

7:54 pm ZaddleMarketing: @mfalso02 - heheheheheh ;-) #commschat

7:54 pm GenericBox: Socceroos - if we weren't cheated by Italy in 2006 we would of won it then too!
#commschat

7:54 pm AdamVincenzini: RT @CommsChat: Q6: Who will win this year's World Cup and why? (finish up with some
fun!) #commschat

7:54 pm CubanaLAF: Q6: Spain. I'm sleeping in my Fernando Torres shirt every night to not jinx it. #commschat

7:54 pm sandrulee: hmmm we're not in so anyone can win :) #commschat

7:54 pm jamesainsworth: @CommsChat Q6 Is this where I say 'social media'? ;) #commschat

7:55 pm metzger49: RT @dirktherabbit: @CommsChat If 2010 is meant to be the year of social


TV http://bit.ly/cMPLf7then World Cup prime opportunity #commschat

7:55 pm EmilyCagle: @CommsChat Um, England, obviously :-s #CommsChat

7:55 pm ZaddleMarketing: @commschat Q6. Spain - *weeps #commschat

7:55 pm CommsChat: RT @CubanaLAF: Q6: Spain. Im sleeping in my Fernando Torres shirt every night to not
jinx it. // awesome #commschat

7:55 pm dirktherabbit: @EmilyCagle But the next day, do fewer and fewer people now care about the print
considered analysis - have moved on? #commschat

7:55 pm EmilyCagle: RT @CommsChat: Q6: Who will win this year's World Cup and why? (finish up with some
fun!) #commschat

7:55 pm CommsChat: RT @jamesainsworth: @CommsChat Q6 Is this where I say social media? ;) // if you
want to ;) #commschat

7:55 pm Turinas: Q5 Also Facebook for banter and harassing friends who are US fans. Unless US beats
England in which case I will cancel out of FB #commschat

7:55 pm EmilyCagle: RT @jamesainsworth: @CommsChat Q6 Is this where I say 'social media'? ;)


#commschat

7:56 pm Graytuna: Q6: Well, I think Argentina will win, but definitely social media too, and big brands!
(@jamesainsworth, smart there ;) ) #commschat

7:56 pm vysia: Definitely supporting England though think strong possibility for Spain to win :S
#commschat

7:56 pm EamonnMoore: Q6 #commschat Fancy Brazil just ahead of Spain. Argentina would be favourites tho if
they didn't have the Argentinean Basil Fawlty in charge

7:56 pm Turinas: Q6 England obviously. Why? because I believe #commschat

7:56 pm danperezfilms: @cubanalaf Going with Spain as usual - my mother is from Galicia (I'd be disowned!)
#commschat

7:56 pm EddyonPR: spain will win because they have the skill and play as a team. #commschat

7:56 pm ZaddleMarketing: @CommsChat - just thought of a great questions - what do I do? *slow mind #commschat

7:56 pm jackieadkins: @CommsChat I'm going to have to go with Spain, no injuries (yet) and loads of talent.
But I sure as heck will be rooting for USA! #commschat

7:57 pm metzger49: Q6: as i'm probably spanish, i'll be supporting them if England get knocked out by Brazil
in the semis #commschat

7:57 pm EamonnMoore: RT @jamesainsworth @CommsChat Q6 Is this where I say 'social media'? ;)


#commschat

7:57 pm CommsChat: Any final thoughts before we descend upon World Cup mania from Friday???
#commschat

7:57 pm GenericBox: Can I get any love for the Socceroos? (Australia)... Any at all... #commschat

7:57 pm CommsChat: @ZaddleMarketing send it through :) #commschat

7:57 pm Bill_Prange: Q6: I'd love to pick my USA, but can't realistically do that. I'll go with the other team I
always pull for - Netherlands. #commschat

7:58 pm Graytuna: Yeah, who will lose? #commschat

7:58 pm CommsChat: @GenericBox you can from me...definitely!! #commschat

7:58 pm vysia: @jamesainsworth lol, agreeds! also brands savvy enough to jump on the SM wagon and
create conversation/presence #commschat

7:58 pm dirktherabbit: @CommsChat Anyone from an agency on here (in Europe at least) NOT doing
something World Cup related for a client?! #commschat

7:58 pm johnqbarber: Q6 not ITV with Andy Townsend commentating... #commschat


7:58 pm metzger49: Q6 I'm also hoping South Africa the nation will be a winner. It really is an amazing country
and deserves a break #commschat

7:58 pm CommsChat: RT @dirktherabbit: Anyone from an agency on here (in Europe at least) NOT doing
something World Cup related for a client?! #commschat

7:59 pm Jonk87: I thought commschat started at 9?? EEEKKK #commschat

7:59 pm jackieadkins: @cubanalaf Ha, as long as the USA doesn't play Spain I'll wear my Spain jersey during
games. Not sure about sleeping in it tho :) #commschat

7:59 pm CommsChat: So newspapers will lose, social media will win and Spain might take a trophy
home...sounds about right ;) #commschat

7:59 pm BRAVEBristol: Q6 N. Korea every time. Well, this time. #commschat

7:59 pm vysia: @CommsChat can't think of any, @unrulymedia currently doing about 6 and more to go
live soon! #commschat

7:59 pm amfunderburk1: @Jonk87 I didn't know it was going on right now either.. #commschat

8:00 pm danperezfilms: @cubanalaf My mother is 1 of 15 children, have hundreds of family members in Spain
(dad was from PR) - they live & die w soccer #commschat

8:00 pm GenericBox: 1 question: All these PR inclined minds in one place - Anyone have any ideas as to how
FIFA *could* make the most out of WC SM? #commschat

8:00 pm Jonk87: rrr god I'm going to be sick. I've just been bored for the last hour and I've missed this after
all that #commschat

8:00 pm vysia: RT @CommsChat: So newspapers will lose, social media will win and Spain might take a
trophy home...sounds about right ;) #commschat

8:00 pm CommsChat: Great Question: How quickly should world cup themes continue in UK if we go out early -
can it effect brand? #commschat

8:00 pm CubanaLAF: I'm out - thanks @emilycagle @adamvincenzini for a great #commschat!

8:00 pm Bill_Prange: Yes. Love Cahill. I'm pulling for them. RT @GenericBox: Can I get any love for the
Socceroos? (Australia)... Any at all... #commschat

8:00 pm GabrielleNYC: RT @jamesainsworth: The FA ban on players using Twitter/Fbook is a move to protect
exclusive commercial interests #commschat

8:00 pm Jonk87: @amfunderburk1 oh well, atleast I'm not the only one :-) #commschat

8:01 pm metzger49: @emilycagle @adamvincenzini thanks guys #commschat

8:01 pm CommsChat: RT @GenericBox:All these PR inclined minds in one place-Anyone have any ideas as to
how FIFA *could* make the most out of WC SM? #commschat

8:01 pm ZaddleMarketing: @CommsChat - When I consider how dejecting Nottingham was the last time we went
out I would say instantly... #commschat

8:01 pm sandrulee: i think they should go out asap after the lost game... it's like still promoting the good of ur
brand during a crisis.. i think! #commschat

8:01 pm dirktherabbit: Enjoyable and informative as always - thank you @commschat, @emilycagle,
@adamvincenzini#commschat

8:02 pm CommsChat: Last few comments...it's time for a beer!! #commschat

8:02 pm jamesainsworth: This has been fun but now I must live tweet Mary Queen of Shops for @MarketingDonut.
Thanks everyone #commschat
8:02 pm EamonnMoore: #commschat I refer you to the Pizza Hut adverts... still talked about
today:http://www.youtube.com/watch?v=5zyo_8eDTr8

8:02 pm ZaddleMarketing: ..it would be like promoting Christmas stuff after the new year.. #commschat

8:02 pm CommsChat: @dirktherabbit thanks again for your contribution buddy #commschat

8:02 pm jackieadkins: @AdamVincenzini My first #commschat in the books and I must say, well done! Hope to
be able to tune into it more often.

8:02 pm Jonk87: missed the whole thing because of change of time. Guess I will read the transcript :-)
#commschat

8:02 pm CommsChat: @jamesainsworth thanks! #commschat

8:03 pm CommsChat: @Jonk87 it will be live very soon! #commschat

8:03 pm GenericBox: Alright. 6am and no sleep. Maybe I can pass out now. #commschat

8:03 pm CommsChat: OK guys, we're chatted out - thanks again for taking part - transcript up soon!! Go Italy ;)
#commschat

8:03 pm ZaddleMarketing: @CommsChat @AdamVincenzini @emilycagle - thanks - really enjoyed it - pity it took 1
hour for my brain to warm up :) #commschat

8:03 pm sandrulee: thanks for a great chat @AdamVincenzini and @emilycagle #commschat

8:04 pm EmilyCagle: @Jonk87 It's always been 8-9pm UK time :) See you at the next #CommsChat?

8:04 pm Graytuna: @AdamVincenzini and co: Thanks a lot! First time (short one this time) but absolutely
awesome! Many new PR contacts, see you! :) #commschat

8:04 pm sandrulee: @CommsChat i thought it was go spain!!! :) #commschat

8:04 pm EamonnMoore: @AdamVincenzini @EmilyCagle @CommsChat Thanks guys for another great chat -
thanks to everyone who took part too! :) #commschat

8:04 pm danperezfilms: RT @sandrulee: thanks for a great chat @AdamVincenzini and


@emilycagle #commschat

8:04 pm EmilyCagle: Awesome #worldcup. #commschat - thanks everyone!

8:05 pm vysia: thanks again @commschat, @emilycagle,


@adamvincenzini @dirktherabbit @cubanalaf my first #commschat really insightful,
looking fwd to more!

8:06 pm CommsChat: See ya folks...thanks again!! #commschat

8:06 pm EddyonPR: @commschat it's been great guys. Eddypr signing out #commschat

8:08 pm AdamVincenzini: RT @CommsChat: See ya folks...thanks again!! #commschat // awesome stuff, see you
next week!