SAP HYBRIS

TARGET ARCHITECTURE
IMPLEMENTATION BEST PRACTICES
TOWARDS A SIMPLIFIED SAP
HYBRIS FRONT-OFFICE
August 2016

For internal SAP and partner use only

SAP Hybris Front-Office

WEB MOBILE IN STORE/ BRANCH CONTACT CENTER DIGITAL GOODS MARKETPLACE IOT SOCIAL SMS/ NOTIFICATION SEARCH ADS / SEO DIGITAL ADS EMAIL PRINT EXPERIENCE MANAGEMENT COMMERCE BILLING MARKETING SERVICE SALES DATA MANAGEMENT PRODUCT | CUSTOMER PLATFORM. INTEGRATION SIMPLIFIED FRONT OFFICE WITH SAP HYBRIS For internal SAP and partner use only . INFRASTRUCTURE.

Developing Your Target Architecture using Best Practices .

SAP Hybris solutions offer standard integrations with SAP ERP / CRM and open APIs to integrated with non-SAP as well. For internal SAP and partner use only .Developing your Target SAP Hybris Front-Office Architecture Driven by Omni-Channel Commerce & Contextual Marketing Business Ambition I: SAP Hybris Commerce Prices Customer Product Catalog Consumer Personalized Shopping Experience Personalized Storefront Personalized Recommendation Personalized Offers Segment Model Recommendation Model Offer Model “ClickStream” Order Transform your enterprise for the digital age with S/4HANA and omnichannel commerce with contextual marketing intelligence Target Groups and Campaigns Products Know your Customers SAP Hybris Marketing Customer Profile and Interactions Product. Prices Business Partner Core Enterprise Platform Order SAP S/4HANA Enterprise* * While SAP S/4HANA represents the target digital core of a company.

Developing your Target SAP Hybris Front-Office Architecture Driven by Omni-Channel Commerce & Contextual Marketing Experience SAP Hybris Commerce & Marketing: SAP Hybris Commerce SAP Hybris Commerce Overview Session Jump-Start Your Digital Transformation with Commerce Accelerators Session Deliver Exceptional Customer Experiences Session Provide High-Quality Product Information Across All Touchpoints Session Streamline Order Lifecycle Management Session SAP Hybris Marketing openSAP course: https://open.sap.com/courses/hyb1 SAP Hybris Marketing Overview Session Marketing Data Management Session Segmentation Session Acquisition & Lead Management Session Recommendation & Retargeting Session Planning & Insight Session Loyalty Management Session Hands-On Experience: SAP Hybris Marketing Session Integration SAP Hybris Marketing Integration Session SAP Hybris Commerce Integration Session For internal SAP and partner use only .

Implementation Best Practices #1 SAP S/4HANA On-Premise Edition Accelerate and simplify the path to SAP S/4HANA.com/public/S4OP Solution Highlights  The SAP Best Practices for SAP S/4HANA are tailored specifically to accelerate and simplify the adoption of SAP S/4HANA. and extension of S/4 HANA user interface components. For internal SAP and partner use only . on-premise edition for faster time to value. testing.  SAP Best Practices offers integration to cloud solutions from SAP such as SuccessFactors Employee Central and Ariba.sap. simplified transition to SAP S/4HANA. and simple user experience. and ledgers with global and country-specific content  Drive operational efficiencies  Comply with regulations  SAP Best Practices for Migration complements the foundation and offers customers a non-disruptive.  Analytical content such as operational reporting is now included as well as UX Fiori content providing the infrastructure for the deployment. on-premise edition for faster time to value with SAP Best Practices that are tailored specifically to simplify the adoption of SAP S/4HANA. responsive. subsidiaries. divisions. providing pre-configured content for core business processes with role-specific. Key Benefits  Reduce cost of operations by using standardized processes delivered by SAP Best Practices  Manage multiple geographies. http://service.

reporting and monitoring of all data migration activities For internal SAP and partner use only .Implementation Best Practices #2 SAP S/4HANA On-Premise Edition Rapid Data Load Accelerate your data migration with pre-built best-practices content for over 40 critical master and transactional data objects. on premise and have high quality legacy data.  The rapid data migration to SAP S/4HANA. transforming. on-prem edition allows you to extract and analyze selected data from virtually any source system. Migrate your data from any system to SAP S/4HANA. on-prem edition. profit center group. on-prem edition to its full potential which allows analytics and transactions to be performed on a single database without any need for multiple systems / replication. validating. http://service.com/rds-dm2s4op Solution Highlights  Accelerate your data migration project with pre-built bestpractices content for over 40 critical master and transactional data objects like material master.sap. business partner and sales orders.  By cleansing. you will have high quality legacy data in your SAP solution in only a few weeks with the use of rapid data migration!  Consolidate your data & use rapid data migration to SAP S/4HANA. on budget and provide trusted data to end users  Ensure quality master data for your core business processes  Establish a solid. Key Benefits  Deliver migration projects on time. purchase orders. and migrating your data from any system to SAP S/4HANA. contracts and more. extensible foundation for ongoing data management and data governance  Re-use your data migration platform and projects for on-going integration with source systems  Analysis and extraction of data from virtually any source system  Cleansing and transformation of data to the target data format in SAP software  Validation of the data against specific customer business rules and loading into your SAP solution  Reconciliation of the loaded data against source data.

https://service. Jump-start your SAP Best Practices for S/4HANA for new implementations of SAP S/4HANA.Implementation Best Practices #3 SAP S/4HANA Marketing Cloud Deploy SAP S/4HANA in a fast.sap. Paid Search Campaigns and Newsletters)  Develop a deeper understanding of your customers and prospects and understand the real-time intent of each of them  Consumer and Customer Analytics  React quickly to opportunities  Marketing Executive Dashboard  Align your teams and resources and understand marketing performance  Product Recommendations  Marketing Planning  Marketing Lead Management (optional with C4C integration)  Engage customers in an individual way that nudges them toward conversation For internal SAP and partner use only . SMS. Facebook.com/public/S4MKT Solution Highlights Key Benefits  Segmentation and Campaign Management (for Email. simple. and flexible way to accelerate the time-to-value.

Solution Highlights  Real-time customer analysis and campaign execution  A 360 degree customer view using all data.com/rds-ymkt financial data. including transactional. and web-based data from all sources  Predictive models integrated into the solution using the SAP HANA platform  Ability to execute and track email campaigns  Telecommunications and Retail industry flavor content for SAP Hybris Marketing Key Benefits  Target customers effectively and in real-time after understanding their sentiment and preferences  Create segmentation models in minutes  Ability to go live in 9 – 12 weeks  Ability to get single view of customer by collecting data from all sources using associated rapid data load for SAP Hybris Marketing  Ability to build predictive models to understand customer behavior  Implement Telecommunications-specific or Retail-specific scenario For internal SAP and partner use only .sap. It allows you to execute highly customized marketing campaigns in real-time with the right products to the right customer using predictive models and social and https://service. social. Please note: the integration best practice with SAP Hybris Commerce is planned to be available in Q3 2016.Implementation Best Practices #4 SAP Hybris Marketing The SAP Hybris Marketing rapid-deployment solution enables you to gain insight into your customer preferences and needs across all channels.

social media. emails) as interactions into SAP Hybris Marketing Data Management  Load contact data into SAP Hybris Marketing Data Management  Load "quality" data that matches. enrichment. specifically built for the data load into SAP Hybris Marketing. Facebook fan pages. Google+. de-duplication and matching) for the SAP hybris Marketing solution. interaction and survey data) and golden record management (cleansing.sap. This knowledge reduces delays.  Extend and enhance the quality of your customers' related data  The solution is faster to deploy and easier to consume because of reduced complexity with predefined content. This predefined content includes pre-built mapping templates and jobs for SAP Data Services software.Implementation Best Practices #5 SAP Hybris Marketing Rapid Data Load The solution provides predefined content to help with data integration (ability to load data from non-SAP business systems. https://service.com/public/rds-dlh Solution Highlights Key Benefits  SAP knows the data load requirements for the SAP Hybris Marketing better than anyone else. is enriched and duplicate free For internal SAP and partner use only . and business problems that result from bad data quality or lack of knowledge of data requirements for SAP Hybris Marketing. and Excel based sources into SAP Hybris Marketing Data Management  Map and load your customer's satisfaction survey data into SAP HANA to analyze it with SAP Hybris Marketing Insights  Extend your accounts with standard geocode data to use them in the SAP Hybris Marketing  Load different kind of data sources (for example Adobe Analytics clickstream.  Load data from social media channels such as Twitter. duplication of information.

Implementation Best Practices #6 SAP Hybris Commerce – SAP ERP Integration This Rapid Deployment solution supports you to set up a best-of-breed omni-channel buying experience provided by the SAP hybris Commerce Suite with pre-configured integration to your SAP ERP business backend.com/rds-hybris For internal SAP and partner use only . to check product availability. Solution Highlights  Focus on designing the buying experience for your customers and your products whilst integration to the business back-end is out of the box  Consistent product and price information in all channels  Seamless business process integration between e-selling solution and logistic fulfillment Key Benefits  Evaluate and build on preintegrated scenarios  Efficient system setup and initial data replication  Consistent data across all channels  Recurring data synchronization across channels https://service. to call ERP pricing at check-out and to transfer sales orders created in the hybris Web shop to SAP ERP. The RDS provides content for best-practice B2B and B2C scenarios that can be used as a proof of concept or as an out-of-the box starting point for your project. The scenarios cover the replication of master data from ERP to the hybris Web shop.sap.

Contract Core Enterprise Platform SAP S/4HANA Enterprise* * While SAP S/4HANA represents the target digital core of a company. Simulation Customer Profile and Interactions Product. Contract Target Groups and Campaigns Products Know your Customers Business Partner Real-time expenses Real-time spent SAP Hybris Billing SAP Hybris Marketing Pricing & Charging. Order Business Ambition II: Develop your business further through highvolume. subscription billing and revenue management (sell digital services & content) Contract SAP CRM For internal SAP and partner use only . Plans. SAP Hybris solutions offer standard integrations with SAP ERP / CRM and open APIs to integrated with non-SAP as well.Developing your Target SAP Hybris Front-Office Architecture Digital Services Sales and High-Volume Subscription Billing SAP Hybris Commerce Prices Customer Product Catalog Consumer Personalized Shopping Experience Personalized Storefront Personalized Recommendation Personalized Offers Segment Model Recommendation Model Offer Model “ClickStream” Order Subscr. Prices Subscr.

com/courses/hyb1 For internal SAP and partner use only .sap.Developing your Target SAP Hybris Front-Office Architecture Digital Services Sales and High-Volume Subscription Billing Experience SAP Hybris Billing: SAP Hybris Billing SAP Hybris Billing Overview Session Pricing Simulation Session Integration Billing – Commerce Integration Session openSAP course: https://open.

http://service. allows you to:  Connecting different products and components of the solution  Delivering E2E process configuration in the most commonly used solution areas  Setting up sample master data which allows to directly run the sample processes  Providing best-practices configuration which can build the foundation for the final production setup  The completely implemented SAP Billing and Revenue Innovation Management solution then will help you:  Launching new offers in hours. which after completed implementation. leading to quicker service and more satisfied customers  Gain comprehensive control for finance and billing of the entire order capture and billing chain with automated operation  Calculate and report flexible revenue share terms for partner management. in a timely and accurate manner For internal SAP and partner use only .Implementation Best Practices #1 SAP Billing and Revenue Innovation Management The SAP Billing and Revenue Innovation Management solution enables you to define innovative tariffs and launch new business models quickly.com/public/rds-brim Solution Highlights Key Benefits  Quickly setup the baseline of SAP Billing and Revenue Innovation Management at a predictable price by: This rapid-deployment solution helps you to quickly set up the baseline configuration for the SAP Billing and Revenue Innovation solution.sap. With the rapid-deployment solution. you can set up a baseline solution for your specific implementation more quickly than a traditional approach allows. not weeks  Reducing operational costs by consolidating high-volume charging and billing operations  Reducing days sales outstanding (DSO) by 20% with efficient customer financial management  Create and launch market-beating offers by marketing and sales faster than the competition  Enjoy a 360-degree view of the customer relationship with full detail for customer service.

powered by superior loading and reporting performance and real-time data access through the inmemory technology of SAP HANA.com/public/rds-crm Solution Highlights  Up to 115x search performance  Full search flexibility  No database indices required  Well-described solution  Integration with the SAP ERP application backend Key Benefits  Fast.Implementation Best Practices #2 SAP CRM The SAP CRM rapid-deployment solution brings together software and services to give you essential marketing. simple. and smooth automation of CRM processes  Possibility for further enhancement and upgrading at any time  Reduced implementation costs and realization time For internal SAP and partner use only .sap. https://service. sales. and service functionality.

https://service.sap.com/public/rds-crm-service Solution Highlights Key Benefits  Increase customer satisfaction through accessibility of all relevant information and efficient customer service  Improve operational excellence  Maximize the utilization of field service engineers by tracking service orders with real-time information  Develop service team into a high performing organization  Help field service professionals resolve problems in remote locations quickly and efficiently and improve first-visit resolution rates  Ÿ Reduce costsŸ  Reduce total cost of ownership through predefined standard integration into SAP ERP to support. execution. complaints and returns management and solution selling. billing and financial reporting  Ÿ Increase productivity and utilization of field engineersŸ  Ÿ Increase service efficiency  Increase service revenue  Ÿ Increase customer satisfaction For internal SAP and partner use only .Implementation Best Practices #3 SAP CRM Service This rapid-deployment solution provides support for service agents and managers handling customer issues. for example. and confirmation. Preconfigured functionality and templates accelerate implementation time. field service planning.

Order Quote SAP CRM Business Partner Product (if existing) ** ASM: Assisted Service Module to guide customers through complex purchase processes by providing real-time sales and service support within the same storefront they’re using. Prices Business Partner Core Enterprise Platform SAP S/4HANA Enterprise* * While SAP S/4HANA represents the target digital core of a company. SAP Hybris solutions offer standard integrations with SAP ERP / CRM and open APIs to integrated with non-SAP as well.Developing your Target SAP Hybris Front-Office Architecture Increase Revenue through Better Productivity of Sales & Service Teams SAP Hybris Commerce Prices Customer Product Catalog Consumer Personalized Shopping Experience Personalized Storefront Personalized Recommendation Personalized Offers Segment Model Recommendation Model Offer Model System of Engagement ASM** Mode “ClickStream” Order Quote Ticket Customer Product Business Ambition III: Increase sales pipeline & revenue with “hightouch” sales & service Target Groups and Campaigns Products Know your Customers Order SAP Hybris Cloud for Customer SAP Hybris Marketing Customer Profile and Interactions Product. For internal SAP and partner use only .

Developing your Target SAP Hybris Front-Office Architecture Increase Revenue through Better Productivity of Sales & Service Teams Experience SAP Hybris Sales & Service: SAP Hybris Sales SAP Hybris Sales Overview Session A Day in the Life of a Sales Manager Session A Day in the Life of a Sales Representative Session Industry Scenario: Retail Execution Session SAP Hybris Service openSAP course: https://open.com/courses/hyb1 SAP Hybris Service Overview Session Service Planning Session Service Dispatching Session Field Service Execution Session Integration SAP Hybris Cloud for Customer Integration Session For internal SAP and partner use only .sap.

0.Implementation Best Practices #1 SAP Hybris Cloud for Customer – SAP Hybris Commerce https://help.com/6.0/hcd/914cd3278df94d13ba328a1a45adfda2.html https://help.hybris.com/cloud4customer Sign-up for Hybris Wiki first: https://crowd1.sap.hybris.com/crowdcontrol/signup For internal SAP and partner use only .

sap.sap.Implementation Best Practices #2 SAP Hybris Cloud for Customer Integration with SAP S/4HANA http://service.com/public/S4OP https://help.sap.com/cloud4customer For internal SAP and partner use only .com/bp-cfc-s4op http://service.

sap.com/rds-cfc-erp Please find more details regarding integration scenarios in the following C4C SCN blog https://help.Implementation Best Practices #3 SAP Hybris Cloud for Customer Integration with SAP ERP/CRM https://service.com/cloud4customer For internal SAP and partner use only .com/rds-cfc-int http://service.sap.sap.

Prices Business Partner Core Enterprise Platform SAP S/4HANA Enterprise* * While SAP S/4HANA represents the target digital core of a company. For internal SAP and partner use only . SAP Hybris solutions offer standard integrations with SAP ERP / CRM and open APIs to integrated with non-SAP as well. Quote Order SAP CRM Business Partner Product (if existing) ** ASM: Assisted Service Module to guide customers through complex purchase processes by providing real-time sales and service support within the same storefront they’re using.Developing your Target SAP Hybris Front-Office Architecture Identify new Sales Opportunities through Digital Marketing Intelligence SAP Hybris Commerce Prices Customer Product Catalog Consumer Personalized Shopping Experience Personalized Storefront Personalized Recommendation Personalized Offers Segment Model Recommendation Model Offer Model ASM** Mode “ClickStream” System of Engagement Order Quote SAP Hybris Cloud for Customer Order Ticket Customer Product Activity Lead Target Groups and Campaigns Products Know your Customers Ambition IV: Leverage digital marketing intelligence to enrich your pipeline SAP Hybris Marketing Customer Profile and Interactions Product.

sap.com/courses/hyb1 SAP Hybris Service Overview Session Service Planning Session Service Dispatching Session Field Service Execution Session Integration SAP Hybris Marketing Integration Session SAP Hybris Cloud for Customer Integration Session Extensibility: SAP Hybris C4C & Marketing Session For internal SAP and partner use only . Service & Marketing Integration: SAP Hybris Sales SAP Hybris Sales Overview Session A Day in the Life of a Sales Manager Session A Day in the Life of a Sales Representative Session Industry Scenario: Retail Execution Session SAP Hybris Service openSAP course: https://open.Developing your Target SAP Hybris Front-Office Architecture Identify new Sales Opportunities through Digital Marketing Intelligence Experience SAP Hybris Sales.

sap.ondemand.sap.hana.com/cloud4customer http://service.com/community/rds-hybris/blog/2016/07/15/how-to-extend-yourmarketing-solution-in-an-integrated-sap-hybris-cloud-for-customer-scenario For internal SAP and partner use only .com/cloud4customer https://cloudintegration.com/saphelp_sapcloudforcustomer/en/SAP_Hybris/index.com https://service.sap.com/public/S4MKT https://service.Implementation Best Practices SAP Hybris Cloud for Customer – SAP Hybris Marketing https://help.com/rds-ymkt https://help.sap.com/rds-dlh http://scn.sap.html https://service.sap.sap.

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