Introduction Management of

Since technology is such a vital force, the field of technology management has emerged to
address the particular ways in which companies should approach the use of technology in
business strategies and operations. Technology is inherently difficult to manage because it is
constantly changing, often in ways that cannot be predicted. Technology management is the set
of policies and practices that leverage technologies to build, maintain, and enhance the
competitive advantage of the firm on the basis of proprietary knowledge and know-how.
The U.S. National Research Council in Washington, D.C., defined management of technology
(MOT) as linking "engineering, science, and management disciplines to plan, develop, and
implement technological capabilities to shape and accomplish the strategic and operational
objectives of an organization" (National Research Council, 1987). While technology
management techniques are themselves important to firm competitiveness, they are most
effective when they complement the overall strategic posture adopted by the firm. The strategic
management of technology tries to create competitive by incorporating technological
opportunities into the corporate strategy.
Technology management needs to be separated from research and development (R&D)
management. R&D management refers to the process by which a company runs its research
laboratories and other operations for the creation of new technologies. Technology management
focuses on the intersection of technology and business, encompassing not only technology
creation but also its application, dissemination, and impact. Michael Bigwood suggests that New
Technology Exploitation (NTE) lies somewhere between R&D and New Product Development,
with characteristics of the cyclical learning process of scientific discovery and the more defined
and linear process of product development.
Given these trends, a new profession, known as the technology manager, emerged. Defined as a
generalist with many technology-based specializations and who possessed new managerial skills,

and large-scale collaboration impacted the nature of technology management (TM) and preparatory educational programs. while touching on other areas such as operations. outsourcing. among others. and organizational behavior. Coursework in these programs shifted emphasis from technology to management. and ways of thinking." with particular emphasis on real-world problem solving in partnership with large corporations. During the 1990s. . centering around innovation management and technology strategy. the increasing integration of technology into overall business function and strategy helped to align technology management more closely with business programs. technology managers knew company strategy and how technology could be used most effectively to support firm goals and objectives. project management. Coursework was limited. either as separate MBA tracks or as MBA concentrations. new product development. Global distribution. During the early 2000s.techniques. Formal Technology Management programs became available in the 1980s and these were largely affiliated with engineering or business schools. and the field was just finding its own unique focus. Most graduate programs in the 2000s were offered through business schools. At least two MBA programs were shifting their technology management focus to "innovation and leadership. There was still little specialization in any particular industry. another shift took place. Educational programs supporting this career grew as well.

So. Developed countries think that developing country.  Imitation of new products: Because of limitation of new products. Lack of availability of spar part of after technical collaboration. there interaction with industry is very low.  Import of technology: Impart of technology becomes difficult because of:      Lack of facilities for training of technicians. industrialists have to depend on foreign collaborate that is difficult to be selected in a right prospect.  Cost of discoveries: Cost of discoveries have increased and pay-offs have decrease with reduces the speed of technology development.  Old design to absorb new technology: . to increase it innovations in manufacturing or distribution are required. profit potential reduces. Lack of facilities for testing of raw materials. they will take over them because of rich natural and human resources. Developed countries not willing to provide key technology. So.Problems in Managing Technology  Lack of coordination: Despite several institutions for R&D. like india is higher rivals and if given latest technology.

etc. dust. change of foot breaker.  Social institutions and values: Social institutions and values in consistent with the full productive potential in technology hindered the development. influents.  Resources of industry are limited: Resource of the industry such as minerals. accelerator from left hand side to right hand side in bullet motor cycle and in certain of side indicator in Bajaj Scooter took a long time. nose. but beyond that extent it is not only harmful but also a threat to life and the planet itself. water and natural condition on which living human being depends. odour. skilled labour and knowledge are limited.g. substitutes for existing materials.  Pollution of biosphere: Pollution of biosphere that is the land. it is a baste a to certain extent because of reclining agents. Factors / issues in managing technology . e. So. prevent mingle or oil exploration or industrialisation of certain areas called as wholly places. new use of existing materials and develop new forms of energy and human knowledge to meet shortage or fear of shortage. air. example. different forms of energy.Because of very old design of Indian plant set industries capacity to absorb new technology is less. religious beliefs. Therefore technologies have to develop and use new and use new and less platy forms of energy and innovating. is created by smoke. which prevent growth of technology. water supply. technology has to discover new materials.

noise. The earth’s absorptive capacity is especially limited when a single society concentrates its industrial technology and industrial products too densely in a single region. A critical issue today is society’s capability to raise the standard of living everywhere as less-developed countries industrialize without causing irreparable damage to the earth’s biosphere. Technology need to be perceived as a threat to the resource base of society. Australian labor unions supported the aboriginal demands to halt drilling by boycotting the site and threatening to blacklist all other mining operations of the two companies.  The industrial resource base: Industrial resource base comprises minerals. The biosphere-the land. According to their tribal legends. It has potential to discover new materials. air. water and natural conditions on which all life on earth depends. Pollution: Pollution is an unavoidable consequence of industrial production.00. But the biosphere is not all infinite sponge. It also has potential to develop human knowledge and discover newer and newer forms of energy. animals or plants. .000 sacred sites like this one. different forms of energy. water supplies. smell. and the build-up of harmful chemicals in the ecosystem poses a threat to life and the planet itself. for existing ones and new uses for existing materials. There is a limit to the availability of these and this limitation checks the advancement of technology. thereby passing a considerable problem for mining and drilling operations there. An example is seen in Western Australia. and human knowledge. But the technology itself offers an answer to shortage of all resources. skilled labor force. where aborigines prevented two international mining companies from drilling for oil at a spot considered sacred by the tribal group. Smoke.  Social institutions: The third factor limiting technology is social values and institutions that may be inconsistent with the full productive potential that is present in technology. effluents and dust are generated by industrial establishments. Part of the answer to this potential obstacle to further technological development is to invent and use new and less polluting forms of technology and energy.can absorb and break down many of these industrial pollutions without harm to people. Anthropologists estimated that western Australia may have as many as 2. the spirit of a giant sacred serpent is sleeping under the ground where the oil was discovered.

. oil exploration centers. Techniques in Business Technology Management Business technology management (BTM) techniques allow you to unify business and technology decision making. government of India set-up Research and development establishments. like any other third world country. The country entered the modern world in a state of economic backwardness and poverty of a large section of its people. Also there are more than 500 science and technological institutions. medical research centers. to co-ordinate the activities of all research and technical activities in the country. Besides. attained political independence after prolonged colonial rule and exploitation. At the same time. there are 4700 intermediate/ junior colleges. the convergence results in better utilization by everyone. rapid industrial development through latest technology is necessary to catch up with the advanced countries. As of today. space research centers. With these objectives in mind. several universities and institutes have been set up to provide higher education in science. technology and management. power development projects and the Council of Scientific and Industrial research. agricultural research establishments. each organization's tools and standards are unique. health and housing of people. Setting up guidelines known as capabilities enables you to organize operational practices and improve performance. By aligning and synchronizing these tools. It is obvious that technology must attend to the basic problems of food. and 44 deemed universities in the country. 144 universities. Typically.Status of Technology in India: India. There is also the department of Science and Technology. and administrative wing of the government. clothing. and 1220 in-house research and development laboratories.

BTM competencies achieved by repeating these management activities result in organizational effectiveness. Next. Ensure your company complies with all regulations at every level. Select and execute proposed projects that align with strategic goals for each functional area of your business. Create a long term architecture that aligns with your company industry as a whole. Utilize technology to connect all the different facets of your company. The result is continuing success. you can best utilize all the business technology available. flexible processes. you can assure a consistent directive and activities aligning to strategic goals. Publish operational data and performance metrics so that participating managers understand the impact of their daily employee activities. To implement BTM principles. Establish specialized focus groups or project teams to respond to specific needs. By matching funds with the projected needs of your evolving business. your company functions at increasing levels of maturity. Business technology management enables efficient execution of company vision statements. By centralizing sponsorship. Business technology management techniques fill this gap and attempt deliver a seamless strategic management plan. As you are able to complete each of these tasks. The problem is that each of these solutions addresses one organization's needs without acknowledging necessarily the needs of any other related function. Develop short and long term strategic plans and associated budgets.Business Technology Strategies Use of project management methodology such as the Project Management Body of Knowledge or the Capability Maturity Model enables specific management techniques for specialized needs. analyze operational data to identify trends and propose interventions that make a difference. ensure that governance is performed by senior stakeholders in your company. create comprehensive. Be sure to provide adequate information regarding any decision. Use rotational or part-time assignments to provide a fresh outlook and serve to revitalize the governing body on a regular basis. The goal is to produce operational improvement. produce and distribute operational reports to motivate and cultivate improved employee performance. Automate repetitive tasks. . The object is to reduce redundancy and build off practices that work effectively.

Capital reserves and operating income have been stretched by pervasive and . Technology management has assumed a role of vital importance in today's health care environment.Case Study Technology management: case study of an integrated health system.

At Samaritan Health System (SHS). using the techniques described in this report. effective. This plan describes how particular technologies can help achieve SHS' organizational goals such as promoting system integration and/or improving patient outcomes while providing good economic value.expensive technologies. and defensible approach to resource allocation and technology decision making. After technologies are targeted in this systemwide plan they are prioritized using a two-stage capital prioritization process. insurance coverage. This report describes the technology management methods that SHS uses to achieve these results. with the objective of reducing expenses by 10% per year. equitable. Maintenance service options under consideration in this report include full-service contracts with the manufacturer. an integrated health care delivery system based in Phoenix. It is imperative for hospitals to develop and consistently use technology management processes that begin prior to a technology's introduction in the hospital and continue throughout its life cycle. At SHS. time and materials. The keys to reducing maintenance expenditures are having a process in place that supports a routine fiscal evaluation of maintenance coverage options and ensuring that manufacturers are obligated to provide critical maintenance resources at the time of equipment purchase.5 million in a single year. The first stage of the capital prioritization process considers the quantitative and qualitative factors critical for equitable capital distribution across the system. . This process promotes an efficient. technology management provides tools to improve decision making and assist in the system's integration strategy as well as control expenses. while overall reimbursement has been reduced. SHS undertakes an intensive review of purchases and maintenance expenditures. SHS uses a systemwide technology-specific plan to guide acquisition and/or funding decisions. The second stage develops a sense of ownership among the parties that affect and are affected by the allocation at a facility level. technology management efforts resulted in equipment purchases and maintenance negotiations representing savings of more than $1. Minimizing equipment maintenance expenditures is also an integral part of technology management at SHS. and independent service vendors/inhouse support. Careful consideration of all the ramifications of each option is warranted because there are substantial cost differences among these methods.

Coca-Cola Enterprises had net operating revenues of $21. we were facing the most difficult commodity cost environment our industry had ever seen. beverage dispensers. the company is the world's largest marketer. and improve efficiency and effectiveness.9 billion in 2007. and key strategic priorities from a global scale.000 employees. “The turnaround was one of the reasons I wanted to join Coca-Cola Enterprises. retailer consolidation. During a recent Q and A session with the BTM Exchange. and coolers.8 billion. Sezer joined with the senior management team to put together a global business strategy that would expand the product portfolio. which for the first time stated the company's mission. . vision." It has worked. Operating in 46 countries with 74. “For about 20 years.Business technology management boosts performance at Coca-Cola Enterprises. transform the go-to-market model. It had failed to keep pace with the rapidly changing business landscape that included shifting consumer preferences. the company had grown through acquisitions in which we inherited varying processes and procedures. and distributor of Coca-Cola Company products. In 2006. It also included the core capabilities we needed to invest in and to improve. we identified the need to make sizable investments in technology and to integrate our technology strategy with our business strategy. he explained: "To support this strategy to become the best sales and customer service company. producer. In 2007. we created a global operating framework. and supplies products to more than two million vending machines. For 2008.” Sezer says. a 4 percent increase compared to $20. the company was facing rising costs and flat revenues. It services 414 million consumers and one million retail stores. and rising production and delivery costs. In addition. when Esat Sezer joined Coca-Cola Enterprises as senior vice president and chief information officer.

d.). Retrieved from http://www.Technology was identified as a key investment area to support our business priorities. this is a textbook example of the strategy and planning principles of business technology management (BTM) – creating an enterprise Management/Repeatable-Strategies-for-Business-Technology-417048 . and investing in the technology that will enable these capabilities.” Although he may not have called it by that name. (n. identifying the management capabilities needed to execute it. Bibliography  Baselinemag.

Retrieved from http://smallbusiness. ( (  Reference for Business. Retrieved from http://www. Retrieved from http://www.).). .html  Smallbusiness.chron.nlm.d. (n.