Tourism Industry In Malaysia Tourism Essay

Published: 23, March 2015

Today the tourism industry in Malaysia is getting development and becoming one of
the world’s most attractive travel destinations, as well as in the economic and social
development has also become important. The local and foreign tourists to the
development of tourism had become major contributor to the country's economy.
According to Thrust one of the Ninth Malaysia Plan states the Governments said that
tourism is become the intention to boost up the value chain on the several areas
that had been focused. As we know, the tourism industry in Malaysia is an important
foreign exchanges earner which contributing to the economic growth, attracting
more investment as well as increasing the job opportunity. While promoting the
domestic tourism, at the same time, strengthen the country's position as a leading
tourist destination abroad also become one of the key concern by the Government
and mostly the supporter are come from the entrepreneurs, business owners and
investors. Besides, the Ministry of Tourism will take the lead in developing the
industry, while Tourism Malaysia, Malaysia Tourism Centre and Virtual Malaysia will
work together to promote the diversification of the country's tourism products and
services regardless in local or abroad. As tourism industry has become one of the
sources of Malaysia's economic, therefore increase in tourism activities had
generates multiplier effects in other sectors of the economy such as the hotel
industry, retail businesses, restaurants and transportation. Therefore, today,
tourism industries in Malaysia are getting important in order to boost up the
economy of Malaysia as well as increase the popularity and awareness from the

1.1Background of Study
1.1.1 Tourism Industry
Tourism is one of the fastest growing industries in the world and a major source of
foreign exchange and employment opportunities for many developing countries,
such as Singapore, Malaysia, etc. Tourism is important in many countries, according
to the United Nations World Tourism Organization World Tourism barometer said
that, because of tourism is the factor of the country's economic growth. Many of us
have been "tourists" when we travel to other countries, but at the same point in our
lives, the definition of the tourism industry is very difficult to define. As we know,
tourism activities, and live in places outside their usual environment for more than a
year of casual business or other purposes.
The tourism industry is a vibrant and competitive industry, it requires the ability to
constantly adapt to customers' changing needs and desires, customer satisfaction,
safety and enjoyment, and this is the most particular of tourism enterprises. The
tourism industry is divided into five different sections, such as accommodation, food

in the Malaysian tourism activities is for improving Malaysia's tourism services.and beverage services. Malaysia Tourism Promotion Board (MTPB). Malaysia launched a worldwide marketing campaign or slogan is called "Malaysia Truly Asia". transportation and tourism services category in both outbound and inbound tourism and travel industry. the contribution of tourism in Malaysia's gross domestic product (GDP). will also increase employment opportunities for local people. In efforts to diversify the economy and make Malaysia's economy is not dependent on the export-oriented government to increase tourism in Malaysia. Malaysia was ranked the top 9 in the world's most visited country. The government agency has the responsible for the Malaysia Tourism Promotion Tourism Malaysia. As we know. which is largely successful. to a certain extent. we also know that.1.2 Tourism Industry in Malaysia Malaysia is one of the Southeast Asian countries. such as taxes. recreation and entertainment. by improving Malaysia's tourism industry. Experimental results show that tourism has become Malaysia's third largest foreign exchange earner. 1. and transportation. Also assist in the creation of employment opportunities. accounting for the Malaysian economy in 2005. The tourism industry in Malaysia as the world's most attractive industry. to promote domestic tourism and to strengthen the country's position as a leading tourist destination there has also become one of the main issues of concern in a foreign country by the government and the main supporters from entrepreneurs. on a peninsula of the Asian continent. 7%. it can be recognized as part of the Asian continent and the northern part of the island of Borneo. the ranks of the tourism industry in Malaysia are rank in top 3th in the international tourism market. According to thrust one of the provisions of the Government in the Ninth Malaysia Plan. as well as become of great significance in the economic and social development. Furthermore. behind Germany. as well as to earn some profit in the process.4 million tourists to Malaysia. The Malaysian tourism main objective is to attract more tourists therefore they are put more efforts in order to ensure that visitors to stay longer. In addition. . In addition. tourism is the intention to upgrade a few areas of the economy up the value chain and it has focused. the tourism industry in Malaysia is to contribute to the economic development of an important source of foreign exchange earnings. business owners and investors. attracting more investment and increase employment opportunities. In 1999. At the same time. their room and board. so they need more manpower to maintain or improve their quality of service. bringing more than 7. As of 2011. because when the progressive development of their tourism industry. Wide range of local and foreign tourists to the development of the tourism industry is a major contributor of the country's economy.

But by virtue of the excellent on-site. (Www. effectively propped up. Malaysian tourism industry has been rapid development. the fun of travel is not a chore. any Malaysia is a great place. such as hotels. Malaysia Malay. humid mangroves. because the top of the government own the high quality of the natural and cultural tourism resources.3 Malaysia With the slogan "Malaysia. As close to the Chinese and many other ethnic groups live together in peace and harmony. a wide range of local and foreign tourists to the development of tourism as a major contributor to the country's economy. of different ethnic and religious matters Malays. Malaysia has been conservative as one of the best travel secrets in the world. Towering skyscrapers look down on the wood frame houses on stilts. truly Asia". Chinese and many other ethnic groups live together in peace and harmony. As tourism in Malaysia has become one main source of economy.1. and the increase in the multiplier effect of tourism activities. it also made ​​Malaysia home to hundreds of colorful festivals. Cool hideaways are found in the highlands roll down. restaurants and transportation also is sectors of the economy. Multiculturalism. bustling melting pot of race and religion. In the other world. the world of mixed incentives and charming position. This made the development of Kuala Lumpur as one of the Asia's most pleasant and most attractive cities. Tourism Malaysia. most important. (Www. The hillside east side of the peninsula is the national capital of Kuala Lumpur.oppapers. continue upward. Malaysia is divided into two distinct areas. full bubbling. Furthermore. the price is relatively affordable.tourism.In addition. 1.oppapers. Malaysia Tourism Centre and diversification Virtual Malaysia will work together to promote the country's tourism products and services. coupled with the beautiful scenery. One of the main attractions of Malaysia is the extreme contrast. more efficient. Peninsular Malaysia and East Malaysia. the Ministry of Tourism will take the lead in the development of the industry. Peninsula impressive infrastructure. No wonder Malaysians like celebrations and social events. Indians. (Www. Malaysia also offers a wide variety of dishes. not only to make Malaysia become one of the delicious gourmet paradise. as well as become of great significance in the economic and social development. the tourism industry in Malaysia to become the world's most attractive resort. Malaysia is one of Southeast Asia's wealthiest and most developed countries. about 20- . Malaysia has become the second largest source of trading foreign currency (foreign exchange) and the third largest economic sector. and five-star hotel. Indians. we should have a clearer understanding of the weaknesses and problems of Tourism Malaysia Tourism industry. designed to attract all tastes. warm sandy beaches and rich. sitting a few meters away from ancient coral reefs. Chinese and Indian people. either locally or abroad.

2008) 1." Allah "issue and the church attack is a strictly internal affair. we are considering a tour. 2010) Based on the article title "Terrorism affect Tourism" taken from wihp the all-inclusive hotel marketing agency. (theedgemalaysia. Besides is in the midst of drafting travel warning their citizens to Malaysia. http://asmaliana.30 degrees Celsius. In Based on the article titled "Foreign countries contemplate travel advisories after church attacks in Malaysia" taken from theedgemalaysia.1 Nature of Problem There are few problem had affecting tourism industry in although in their respective ethnic groups. one of the staff of foreign embassies. Malaysia also can categorize as food heaven. Government is worried that the latest flammable church attacks are likely to have a national impact on the tourism . which is make by the delicious meat kebab in a spicy peanut sauce. 1.2 Factors problem contributing to the According to some of the embassy's diplomatic aides. said:" speaking on condition of anonymity. little change in Malaysia's humid climate throughout the year. there is shows that there are Foreign countries contemplate travel advisories after church attacks in Malaysia (According to theedgemalaysia. 2010) Datuk Seri Dr Ng Yen Yen. The relative safety of travel of the information provided by the hotel's tour is a notice issued by a government agency or access to one or more specific target. there is shows a statistic tourist arrival was decline after terrorism attack Malaysia. Minister of Tourism.jpg (According to wihp the all-inclusive hotel marketing agency. "While we appreciate that. Malaysia is the country's racial mixture therefore it gives rise to a cuisine that is as diverse as it is delicious for example one of the Malaysia creation that everyone seems to enjoys is "satay".2 Problem Statement 1. Malay is the national language.

(According to wihp the all-inclusive hotel marketing agency.2.industry. we worried about global tourists may feel that the entire area is unsafe. January 10. however. sending the wrong message to foreign tourists always advertised as Malaysia harmonious national whether it's a gourmet paradise. because they want to jump ship to the other. 2008) 1. in terms of security. (Zen. the performance improvement due to terrorism." she added. worried about attacks may be a threat to the growth of tourism. "However. especially religious conflicts. and it is adjacent to the Bali bombings in Indonesia and southern Thailand militant killed many civilians just across Malaysia's northern border. In this regard.3 Impacts of the problem Tourism Minister Datuk Seri Dr Ng Yen Yen told Bernama. the embassy and the police and Interior Ministry officials in the answers given on Monday satisfied. feeling very sad that this will affect the economy and industry. sending the wrong message to foreign tourists in Malaysia has been touted as a harmonious country. Members said that foreign tourists are considering religious tensions in Malaysia may lead to fear. we are monitoring the development through our overseas offices. ((theedgemalaysia. there is no one in the party resigned from the party. 2011 (Sunday). Malaysia is the implementation of anti-terrorism legislation. Singapore and Brunei. in order to overcome the problem. multicultural society. so far without any terrorist attacks or activities. Church attack.2. the Department does not receive information event in tourist arrivals in Malaysia. so the rapid dissemination of information tourists will choose not to visit a country faced with conflicts. Example: this happens in Perak. Because the terrorists now targeted destination hotels and public restaurants. and may be a threat to the sector's growth. She said: "This is the era of communications. you certainly do not want to take extra care when sleeping. the Government's implementation of the rebound joeuThe law. Issues facing as the neighboring countries. despite its multi-ethnic and multi-religious her current mental anxiety.4 Promising Approaches With the aim to resolve the political instability in Malaysia it need to take several steps to avoid the decline in the tourism industry in Malaysia. 2010) 1. such as terrorism and the internal war. the bombed hotel fear or do not eat or shooting blindly at the famous restaurant. This makes only Malaysia. 2010) Massacre in Malaysia is located in Southeast Asia. thus affecting the country's economy. its goal is "no one can side jump. calls the internal . She added that the church attack.

ISA target limit self-assembly. . and freedom of movement of of Art (ISA).