2017 MEDIA KIT

InternationalMeetingsReview.com

THE INTERNATIONAL

MEETING PLANNER
RESOURCE

Delivered in collaboration with the meeting and business event
industry’s leading publishers, associations and events.

Gateway to the global meeting and business events market
Distributed weekly to 300,000 meeting and events
professionals worldwide
Reaches multiple regional markets in a single purchase

Best media value in its sector
Partnerships with the top events for meeting planners

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT
InternationalMeetingsReview.com

International Meetings Review
InternationalMeetingsReview.com (IMR) is the leading news resource for
planners of international outbound meetings and business events.
IMR is the industry’s only resource that provides global planners and buyers
with the local information they need to organize business events – anywhere
in the world.

TABLE OF CONTENT

Publishers and Reach 

1

Native Advertising 

6

Newsletter and Website 

2

Fierce Markets 

7

Email Marketing Opportunities 

3

Showcase Your Destination 

10

Webinars 

5

IMR On-Location 

11

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

1

InternationalMeetingsReview.com

Publishers and the IMR Network Partners
Over 35 industry publishers, associations, and events have joined forces to deliver
access to over 300,000 meeting professionals via the IMR global e-Alert.

300,000+
MEETING
PROFESSIONALS

Global Homepage

Regional Editions

Special Interest
Sections

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

2

InternationalMeetingsReview.com

Newsletter and Website
DELIVERING A GLOBAL PERSPECTIVE
Increase your exposure by combining your newsletter ad placement with a campaign on the IMR website,
gateway to the global market. Learn more at: internationalmeetingsreview.com/advertise

Web Banners
728x90 Leaderboard 

$2,500

300x250 Medium Box

$1,750

300x250 Medium Box

$1,500

300x250 Medium Box

$1,250

Monthly Visitors
28k/Month
Monthly Unique
Viewers:
19,284/Month

Files must be in jpg, gif or png format and should be no larger than 40kb.

IMR Global Alert Newsletter
728x90 Leaderboard 1

$1,550

728x90 Leaderboard 2

$1,395

728x90 Leaderboard 3

$1,240

Frequency: 1X Week
All IMRN Member Databases

Files must be static (no animation)
in a jpg, gif, or png format and no
larger than 40kb.

Average Unique
Opens: 13%
Average Clicks: 1%
Circulation:
300,000*

*Average Open Rates 2013: 12.76% = 38,280 (Based on information supplied by IMR
Publishing Partners & Distributors)

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

3

InternationalMeetingsReview.com

Email Marketing Opportunities
Give your brand optimal exposure to an engaged audience of meeting planners with
IMR’s exclusive promotions.

Dedicated Email Blast

$3,500

E-mail is still the number one B2B marketing tactic and
what better way to target your audience than via an
exclusive eblast? Email marketing drives the recipient to
take immediate action on your message. 

Open rate: 11% | Distribution: 80,000 email addresses
See specs next page.

Spotlight Feature Series

For Spotlight, please provide:
80 words of copy for email
250 words of copy for landing page
1 main photo: 540x340
1 side photo: 180x180

$4,000

Make your brand the feature of the month in an exclusive
promotion! Email will be sent from IMR to meeting
planners twice a month. Client will also receive a custom
landing page on IMR to promote product further. All links
within Spotlight email will drive recipients to IMR landing
page. 

Distribution: 80,000 email addresses

Logo
URL where landing page should link to

Please e-mail all files at least five (5) business days prior to scheduled deployment to: tbeebe@questex.com
Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

4

Email Marketing Specifications and Best Practices
Advertisers should provide broadcast-ready HTML, a subject line, (If A/B subject testing was purchased, please supply 2 subject lines)
and a preheader. If you prefer, we will build your html (a $150 setup fee applies) from a variety of document types.
1. Providing broadcast-ready HTML:

3. Preheader:

Emails are not like print advertising, or even like website advertising/design. Be sure
your email has a clear call to action. Email software, Internet Service Providers and
various anti-spam filters have made even legitimate email broadcasting a challenge.
We check and optimize HTML for viewing in Microsoft Outlook; web-based email
programs have many different standards and therefore we cannot guarantee HTML
will be viewed correctly on web-based email.

A preheader is the text following the subject line when an email is previewed before
opening it. It is mainly used as a call to action to help grab a reader’s attention on
a mobile device, the new Gmail layout, and in Outlook (with certain notification
settings).

The following points are designed to help you get your message delivered and
read:

• Use the preheader to compliment the subject line. It’s another opportunity to
entice the viewer to open the email. It is commonly used as a short summary or
an opportunity to flag the message type (i.e. “Account Notice” or “Status Alert”).

• All-image emails trigger spam filters. Body copy MUST be html text. HTML
should be at least 50% text-based/50% image-based.
• Total width of HTML display should be 600 pixels or less.

• Preheader should be 85 characters or less.

4. Providing alternate formats for conversion:

• You have only a few seconds to grab the recipient’s attention - don’t waste it with
large images that take too long to load. File size for complete mailing (including
images) must be less than 1MB. Preferred total file size is under 100KB (to load
within 3.2 seconds on a 256 Kbps DSL line and have a better chance of being
read).

If you prefer, we will build your HTML for you (a $150 setup fee applies) from a wide
variety of document types. You will need to provide the text, images and basic
layout instructions.

• Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.

• Microsoft Word (.doc) documents, including embedded images and colors

• To comply with U.S. CANSPAM regulations, we require a valid physical postal
address of the advertiser. Please provide address when sending materials to
avoid delays.

• Adobe Acrobat Portable Document Format (.pdf)

• CSS style tags are permitted, if embedded within the email (cannot LINK or
IMPORT a stylesheet). Do NOT use CSS for absolute positioning.

• Non-compliant HTML (HTML that violates any of the “Broadcast-Ready”
specifications above)

• Because some email browsers (especially web-based) remove the <HEAD></
HEAD> section of html, CSS should be embedded (in-line) with each tag or, as
a work-around, the <style></style> section can be moved to the very top of the
<BODY></BODY> section.

Acceptable image formats:

• Do not use FORM or SCRIPT tags.

• Limit use of special fonts. If you have to use a particular typeface, that text must
be converted to an image, which will increase the email’s download time.

• If images are hosted on your web servers, use absolute URLs in the image tags
(e.g., <IMG SRC=”http://www.website.com/images/image3.gif”>). Be aware that
a large email broadcast can result in a concentrated heavy load on your server.
• If we host your images (there is no extra charge) use relative URLs as
placeholders (e.g., <IMG SRC=”image3.gif”>). Please send a ZIP file with all
images, HTML, and TXT files in a single directory.
• Use only .gif and .jpg formats — no .bmp, .png or flash files.
• All emails are broadcast with an OPT-OUT MESSAGE and link. We append this to
your email, so do not include any op-out links within your email. Our opt-out will
appear at the bottom, centered under your email.

Acceptable formats:

• PowerPoint (.ppt) slides

• Adobe Photoshop format (.psd)

• .jpg, .gif, .bmp, .tiff, .eps, .psd, .png
Conversion limitations:

• Keep layouts simple. Complicated designs may be difficult or impossible to
attain within the limits of email compliant html. Your headlines/text may break
unpredictably or not align as you expected.
• Provide complete instructions. Please specify all colors that you want for
headlines, text, backgrounds, borders, etc., and important positioning
information.
• Please test all links beforehand, to avoid production delays.
• Please designate a single individual to receive and approve test emails. Your
broadcast cannot proceed without a signoff from this individual.

• Text-only versions may be used.
• We support styles as in-line styles.
• Questex reserves the right to edit images and HTML to fit within accepted best
practices in email marketing.
• Provide a plain text file of the email (don’t forget to include any text that might
be contained in your images). We broadcast multipart alternative format emails,
which include an html version and a text version of your message; recipients who
can view html see the graphic version and all others see the plain text version.

The following are advised against:
ûû Linked CSS
ûû Any scripting
ûû URLs that are IP numeric addresses
ûû Any images other than .jpg or .gif

2. Subject line:
• A good subject line should be short, descriptive and entice a reader to explore
your message further.
• Subject line should be 50 characters or less. It should start with an action verb
such as learn, download, etc.

ûû Flash or other rich media to be embedded in the e-mail
ûû Absolute positioning definitions in CSS
ûû Nested tables
ûû Color specs that may hinder readability

• Please be mindful to stay away from overused, spam triggering words: Free,
Help, Offer, Percent off, Reminder, Guaranteed and punctuation marks such as “!”
and “?” should be avoided.
• Providing localization, such as including a city name, can assist in achieving
higher open rates.

Contact your sales representative:

Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean,
and Southeast
Hoehn
+1 212-895-8268
vfarrell@questex.com
Please e-mail
all filesUS:
at Victoria
least five
(5)•business
days •prior
to scheduled

deployment to: tbeebe@questex.com

Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

5

InternationalMeetingsReview.com

Webinars
As a the industry’s only global
resource, IMR provides planners with
the most valuable content to help
organize events anywhere in the world.
Our sponsored webinars offer
planners various web-based learning
opportunities and attract a motivated
audience eager to enhance their
skills. Webinars are exclusive to each
sponsored client.

$7,500

How Webinars Are Promoted
Website and Newsletters
300x250 banner ad and 728x90
leaderboard for 30 days leading up
to the sponsored webinar.
Sponsored webinar will
live for six (6) months on
InternationalMeetingsReview.com
after the live date.

Email Marketing
Three (3) email blasts sent to the
entire meeting email database
(80,000 meeting planners):

Social Media Promotion
International Meetings Review
Facebook page will promote the
webinar to nearly 10,000 fans.

Two (2) weeks before the
webinar date

One (1) week before the webinar
date

One (1) week before the webinar
date

One (1) day before the webinar
date

One (1) day before the webinar
date

The day of the webinar

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

6

InternationalMeetingsReview.com

Native Advertising
Falling under the umbrella of content marketing, native advertising is a form of paid media that
fits seamlessly into a user’s experience and serves as a component to your brand awareness
strategy. Bridging the gap between brand publishing and banner advertising, native ads serve
as natural, useful, and shareable content to drive your brand forward and to build trust and
engagement with travel agents. Additionally, if you wish to position your destination as an
innovation hub and subsequent meeting point for corporate and association events within
various business sectors, then our sister brand, Fierce Markets, can deliver your message to
nearly 40 emerging verticals.

Cost: $3,000 per week

Click here for demographic information.

HOMEPAGE

NATIVE ARTICLE
NEWSLETTER

SAMPLE OF NATIVE ADVERTISING AS SEEN ON QUESTEX TRAVEL GROUP’S TRAVEL AGENT CENTRAL PRODUCT.

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

7

InternationalMeetingsReview.com

FIERCE DESTINATIONS

Native Exposure via
Fierce Destinations
FierceMarkets is a digital media publisher,
reporting and delivering daily news and
objective analysis to three million business
professionals in eight global industries.
FierceMarkets represent the emerging
sectors that will drive innovation and growth
within your city or destination. If you wish to
position your destination as an innovation
hub and subsequent meeting point for
corporate and association events within
these sectors, then IMR`s sister brand,
FierceMarkets, can deliver your message
into the heart of these knowledge-based
communities.
Industries include:
• Telecom

• Government

• Life Sciences

• Finance

• Healthcare

• Energy

• Enterprise IT

• Marketing & Retail

Click here for demographic information.

Cost from: $5,000 per Sector
Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

8

InternationalMeetingsReview.com

Pricing
VERTICAL

Telecom

FIERCE DESTINATIONS
PUBLICATION

RATE

CIRCULATION

Fierce Telecom

$10,000

48,000

FierceCable

$6,000

50,000

FierceOnline Video

$5,000

25,000

FierceWireless Europe/Telecoms EMEA

$5,000

28,000

$13,500

75,000

FierceWirelessTech

$6,000

40,000

FierceDeveloper

$6,000

25,000

FierceEnergy

$5,000

15,000

FierceSmartGrid

$5,000

19,000

FierceBigData

$5,000

18,000

FierceCIO

$6,000

40,000

FierceContentManagement

$5,000

20,000

FierceEnterpriseCommunications

$6,000

30,000

FierceITSecurity

$5,000

7,000

FierceMobileIT

$7,800

55,000

FierceGovernment

$5,000

13,500

FierceGovernmentIT

$5,000

23,500

FierceHomelandSecurity

$5,000

13,000

FierceMobileGovernment

$5,000

11,000

FierceCMO

$5,000

11,000

FierceRetail

$5,000

8,000

FierceMobileRetail

$5,000

8,000

FierceRetailIT

$6,000

13,000

FierceCFO

$5,000

17,000

FierceFinanceIT

$5,000

30,000

FierceWireless

Energy

EnterpriseIT

Government

Retail & Marketing

Finance

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

9

InternationalMeetingsReview.com

Pricing
VERTICAL

Life Sciences

FIERCE DESTINATIONS
PUBLICATION

RATE

CIRCULATION

FierceBiotechResearch

$10,000

45,000

FierceBiotech

$17,000

148,000

FierceBiotechIT

$9,000

20,000

FierceCRO

$9,000

18,000

FierceDiagnostics

$9,000

20,000

FierceDrugDelivery

$5,000

18,000

FierceMedicalDevices

$12,000

80,000

FiercePharma

$17,000

150,000

FiercePharmaManufacturing

$6,000

30,000

FiercePharmaMarketing

$5,000

18,000

FierceVaccines

$8,000

20,000

FierceAnimalHealth

$5,000

4,500

FierceEMR

$7,200

20,000

$11,000

80,000

$9,800

35,000

FierceHealthIT

$10,000

50,000

FierceHealthPayer

$10,000

32,000

$5,000

4,500

$11,100

5,000

FierceMobileHealthcare

$9,000

25,000

FiercePracticeManagement

$6,400

20,000

Hospital Impact

$7,600

20,000

FierceHealthcare
FierceHealthFinance

Healthcare

FierceHealthPayerAntiFraud
FierceMedicalImaging

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

10

InternationalMeetingsReview.com

Showcase Your Destination
With a feature story, videos, photos, emails and links

Tightening FAM budgets doesn’t have to mean your destination isn’t
able to be shown off to its full potential. International Meetings Review
will showcase your destination with existing videos, photos, links and
feature story.
Once your own Destination Deli page has been compiled, IMR will:

Feature your Online Destination Review immediately below the
Top Story section of the month-long IMR Global Weekly Alert
(distribution: 300k).

Post a run of site campaign on the IMR website linking to your
online destination review.

Distribute a targeted e-blast to its 20,000 subscriber database.

Feature your Online Destination Review for one year on the IMR site.

Cost:$5,000

Features
• Highlight / Hyperlink to Top Meeting
Venues, Service Providers and other
CVB partners
• Offer Engaging Video and Photo
Galleries, Publications, Route and other
Planner Toolkits
• Display Key Venues & Destinations via
Interactive Maps
• Direct Viewers to Your Own RFP
Resources, Social Media, and Website

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

11

InternationalMeetingsReview.com

The video marketing service from the International
Meetings Review Network.

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

12

InternationalMeetingsReview.com

73% of consumers are more
likely to make a purchase
after watching a video
(ReelSEO, 2014)

IMR On-Location delivers your story in full HD video by
deploying our experienced reporters and film crew to
create a compelling insight into the benefits of staging
international outbound events in your destination.
The IMR On-Location package comes complete with
distribution via the weekly Global e-Alert to over
300,000 meeting professionals worldwide.
Not a bad start to your video and video search engine

82% of Marketers say that
video email marketing is
effective.
(ReelSEO, 2013)

65% prefer emails that
contain mostly images vs.
35% who prefer mostly
text.
(Hubspot)

optimization campaign…
In 2014, email marketing
was cited as the most
effective digital marketing
channel for customer
retention in the United
States.
(eMarketer)

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01

2017 MEDIA KIT

13

InternationalMeetingsReview.com

Included in IMR On-Location:

Cost:$25,000

• Pre-production planning and scripting

(+ travel and expenses).

• Two-days on location film shoot

Also Available

• Five days for video editing and post production
• Copyright use for extended online, face-to-face and
request for proposal purposes
• Complimentary distribution within IMR`s Global Alert
• Preproduction and on-site producer/director

• Video blog and social media
management services
• Additional filming and video
editing for shorter versions and
mini movies – ideal for focuses
on specific venues or services.
• Additional distribution services
also available.

• DVD copies of your On-Location final product

View Past Examples:

Robert Coren showcases Vilnius, capital of Lithuania

special offer !

Dubrovnik is back!

Buy an On-Location Movie of Your Destination or Venue

PLUS A YEAR’S ADVERTISING ON IMR FOR JUST $30K!

Contact your sales representative:
Latin America, Mexico, West Coast US (incl. AK & HI): Eric Edmunds • +1 212-895-8266 • eedmunds@questex.com
Asia, Caribbean, and Southeast US: Victoria Hoehn • +1 212-895-8268 • vfarrell@questex.com
Africa, Canada, Europe, Middle East, and Midwest/Northeast US: Samantha Nicastro • +1 212-895-8440 • snicastro@questex.com

10.7.16_01