SADAXX

SYSTEMS
(SDX)
INTERNATIONAL
COMPLETE
BUSINESS PLAN
By
ADEFIOYE SUNDAY ADEWUMI
(Founder/Chief Executive Officer)
SEPTEMBER 2013

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SADAXX SYSTEMS INTERNATIONAL

NOTE (IMPORTANT!)
This document has been reviewed and some critical/important
modifications were made to the original version. Some of these
modifications include changes to names of countries, organizations and
business methodology or strategies.
These new modifications and revisions are represented in red letters which
means they have been permanently changed, modified or altered and this
change would be reflected in subsequent version of the document. All
items represented with red letters in the document have been totally
changed or removed.
Hence, the author (Founder/CEO) or corporation does not in any way
become responsible or accountable for the contents or parts of the
document where red letters are utilized.
Also, the financial currency used in the document as at the time of first
compilation has been changed from Naira to Euro while the given figures
in the original draft remain the same.

Regards

ADEFIOYE Sunday Adewumi
Founder/CEO
Sadaxx Systems International
“Nigeria”, Western Africa
11th October 2016
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CONTENT
1.0

2.0

3.0

4.0

5.0

EXECUTIVE SUMMARY
1.1

Mission

1.2

Objectives

1.3

Keys to Success

COMPANY VISION
2.1

Core Values

2.2

Core Purpose

2.3

Envisioned Future

2.4

Vivid Description

COMPANY SUMMARY
3.1

Company Ownership

3.2

Start-up Summary

3.3

Funding

3.4

Company Locations and Facilities

PRODUCTS AND SERVICES
4.1

Competitive Comparison

4.2

Sales/Services Literature

4.3

Fulfilment/Product/Service Delivery

4.4

Technology

4.5

Future Services

MARKET ANALYSIS SUMMARY
5.1

Market Segmentation

5.2

Target Market Segment Strategy

5.3

Products/Service Business Analysis

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6.0

7.0

8.0

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STARTEGY AND IMPLEMENTATION SUMMARY
6.1

Pricing Strategy

6.2

Future Expansion Strategy

6.3

Cash Flow Strategy

6.4

Cash Flow Model

MANAGEMENT SUMMARY
7.1

Organizational Structure

7.2

Start-Up Organizational Structure

GIVING BACK STRATEGY
8.1

Youth Development Services

8.2

Charity/Philanthropy Commission

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SADAXX SYSTEMS INTERNATIONAL

1.0 EXECUTIVE SUMMARY
Sadaxx Systems (SDX) International is a Research and Development (R & D) based
software development and capacity building (training) company. The founder of the
company is a renowned and award winning alumnus of Obafemi Awolowo
University, Ile Ife with over 10years computer programming experience.

Sadaxx Systems (SDX) International offers research institutions and centres with
specialty in GeoInformation sciences and related discipline, quality research based
indigenously developed software solutions and professional software development and
emerging technologies in GeoInformation Sciences training.

Our initial focus is to saturate, dominate and collaborate with reputable geospatial
centres and institutions of higher learning in Nigeria through;
1. Research-based products development
2. Conferences participation and presentations
3. Workshop and Seminars
4. Scholarly journal articles publications, and
5. Consultancy services as resource persons to various centres
The company is not limited to only GeoInformation and space sciences related
products and services.
The centre focus of the company is on software solution development and capacity
building. Sadaxx Systems (SDX) International is created initially as a limited liability
company which expands and diversifies as an International Corporation into various
industrial sectors including;
-

Computer manufacturing and assembling

-

Agriculture

-

Alternative energy development

-

Oil and Gas

-

Real Estate, and

-

Fully functional research institute of international recognition

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The headquarters of the company is in Nigeria. It has branches in at least one (1)
country in each of the continent of the world and two branches in two (2) African
countries aside Nigeria – Kenya and South Africa.
Consulting clients are majorly Universities, National and International Research
Centres and Multi-Billion dollars/Multi-national companies across the globe.

Presently, industry competition is apparently low in Nigeria and other African
countries. However, anticipated competition could surface from various research
institutes and national centres locally in Nigeria, since some of the centres have geosoftware development as part of their mission e.g. NASRDA. Globally, competition
comes from companies and products such as ESRI, MapInfo, GRASS, ITT-ENVI,
ITC-ILWIS, IDRISI, etc. However, our mission is not to re-invent the wheel but to
develop key products that can sit on the existing technology to solve selected research
based local problems with 100% indigenous content.

Another group of competitor are individuals versatile in the areas of geo-related
software development in Nigeria. Majority of these individuals are working for one
company, research centres and universities - or the other. These individuals are not
strong on their own except if they harmonize (which is not feasible any time sooner)
due to high competition, information and knowledge hiding/conservation among the
key centres and to professionals in the sector. People generally carry the notion of “I
want to gain more knowledge, while I give none or few.”

In the future, Sadaxx Systems (SDX) International fully broadens up and
metamorphosed into;
• Fully functional software development company, and
• Research and Capacity building company.
The company also invest and diversify into key areas in;
1. ICT (Computer manufacturing and assembling)
2. Agriculture
3. Alternative energy development

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4. Oil and Gas
5. Real estate, and
6. Education (Research and Training Institute)
In Nigeria and Africa as a whole, reputable clients/prospects that Sadaxx Systems
(SDX) International target and focus are Centres and Institutions of strong national
and international reputation such as;
i.

All Federal Universities in Nigeria

ii.

NASDRA – National Space Development and Research Agency, Abuja

iii.

NCRS – National Centre for Remote Sensing, Jos, Plateau State

iv.

CGG – Centre for Geodesy and Geodynamics, Toro, Bauchi State

v.

ASTAL – Advanced Space Technology Applications Laboratory, Uyo, Abi
State

vi.

RECTAS – Regional Centre for Training in Aerospace Surveys. OAU
Campus, Ile Ife, Osun State

vii.

ARCSSTEE – African Regional Centre for Space Science and Technology
Education in English, OAU Campus, Ile Ife, Osun State

viii.

CESRA – Centre for Space Research and Applications, FUTA, Akure,
Ondo State

ix.

All State universities in Nigeria offering course and training in
GeoInformation sciences.

Our objectives and basic approach with these centres is to collaborate on capacity
building, research and development, and products marketing. Our secondary targets
are multi-national and multi-billion dollar companies in the oil and gas, ICT and
telecommunication sector, e.g.
i.

Shell

ii.

Chevron

iii.

Omatek

iv.

Zinox

v.

MTN

vi.

Globacom

vii.

Etisalat

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viii.

Airtel

ix.

Multi-Links, and

x.

Starcomm

Our third group of targets are the Federal Agencies, Parastatals and Ministries in
Nigeria and other African countries.
Our major approach to clients/products is industry/client/prospect problem based
research and analysis, solution/product development and direct (contact clients) or
indirect (through conferences, journals, magazines and exhibitions) marketing
strategies.
Sadaxx Systems (SDX) International charges, and products and services costing are at
the upper edge of what the market and industry will bear. (Presently, we don’t have
any major competitor in terms of Nationally recognized geo-software development
initiative in Nigeria). The pricing and products and services costing fits with the
general – national and international positioning of Sadaxx Systems as providing a
high-level expertise. Projected revenues in the first year of operation is approximately
N50,000,000 (50 million naira), N250,000,000 (N250 million naira) in the 3rd year
and over 100 Billion naira in the 10th year.
Sadaxx Systems (SDX) International is managed by working partners – with the
Chairman and CEO being the Founder, who have the highest decision making
authority in the company. In the beginning, SDX assumes a maximum and minimum
partners of 5 to 3.
The company estimates profits of approximately 50 million naira by the end of 2014.
The company enjoys positive cash flow from passive financial investments (e.g.
mutual funds and government bonds) and contributions from partners. We strongly
invest in intellectual capitals (human resource development) which enable us to
leverage our human capital to exponentially increase our income and at the same time
reduce debts.

1.1 MISSION

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Sadaxx Systems (International) offers a research and development based software
products and capacity building of indigenous manpower in reputable research centres
and institutions of higher learning across Africa.
** Notes**
** Clients/prospects know that working with Sadaxx System (SDX) International is a
more professional, less risky way to develop their manpower and access a research
based solution-oriented approach to software development for key projects.
** We are always working to make the dreams of our clients become a reality.
** Sadaxx Systems (SDX) International is able to maintain financial balance, charging
a high and reasonable value for its products and services and delivering a higher value
products and services, meeting and exceeding the clients expectations.
** Our initial focus is development of products and services targeted at centres and
institutions in Nigeria – that is expanded to other African countries while connections
and collaborations is harnessed with companies, centres and institutions in America,
Europe and Asia.

1.2 OBJECTIVES/GOALS
The following are the objectives of Sadaxx Systems (SDX) International;
1. Make a total profit of 100 billion naira by year 2020
2. Officially collaborate and sign Memorandum of Understanding – MoU with
ALL notable research centres in Nigeria by December, 2014
3. Develop at least 1 new software product quarterly (every 3 months)
4. Publish and distribute company quarterly magazine describing new software
product or technological development
5. Publish 5-10 journal articles on emerging trends and rigorous research works in
the geospatial industry every year
6. Connect with 2 key GeoInformation research centres in Kenya and South
Africa by June 2015
7. Partner with ESRI – USA by December 2014 (Development of Extensions)
8. Develop at least 2 unique products or upgrade of existing ones every year

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9. Complete construction of the company’s ultra modern (of international
standard) headquarter in Nigeria by December 5, 2015
10. Seal and establish linkages with key universities and research centres in
America, Europe and Asia by August 2018
11. Sadaxx Systems (SDX) International is listed on the Nigerian Stock exchange
market by September, 2016
12. Sadaxx Systems is fully functional and operate as a registered research institute
of international standard by October, 2016
13. Publishing company quarterly magazine – started in November, 2013 with
QiMAP
14. Company’s Annual International Conference/Workshop – Starting November
2014
15. Bi-Annual Video Presentations and Lecture Series
16. 40% of Research and Development Staffs are quality PhD holders

1.3 KEYS TO SUCCESS
1. Integrity – excellence in fulfilling promises
2. High proportional investment in human/intellectual capitals/assets
3. Large proportional investment of company profits in High returns
investments
4. Recruitment of talented and exceptional people
5. Developing partnerships and collaboration in key sectors of the African
economy
6. Strong culture of research and development approach to products, services
and marketing strategies development
7. Leveraging from a single pool of expertise into multiple revenue generation
opportunities and port-folios.

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2.0 COMAPANY VISION
2.1

2.2

CORE VALUES
1.

Innovation

2.

Solutions

3.

Professionalism

4.

Responsibility

CORE PURPOSE
The core purpose of Sadaxx Systems is to:
Give imaginations expressions,
Giving life to thoughts, and
Creating things that are useful to man

2.3

ENVISIONED FUTURE
Become a fully functional world-class research institute and biggest software
development company (better than ESRI) in the world. Collaborate with best
universities and research institutes in the world – ITC, Harvard and MIT; and
partner with the incumbent largest software company in the world – ESRI.

2.4

VIVID DESCRIPTION
We grow into an internationally acclaimed and accredited research institute
with the largest and best research campus in the world. We are the leading
research and development based software products development and largest
capacity building institute in the world.
We give expressions to imaginations and life to thoughts in bringing into
existence innovative products (software and hardware) that are useful to man.

3.0 COMPANY SUMMARY

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Sadaxx Systems (SDX) International is a dynamic company, first of its kind in Africa
that offers an international level research and development based GeoInformation
software products and capacity building services across Africa.
The company focus on massive capacity development, first in Nigeria and expands to
key African countries. The company is also bent on international research and
development based relationship with internationally acclaimed institutions e.g. ITC
and companies e.g. ESRI for human resource development and positive knowledge
transfer to empower key staffs of the company - this will improve productivity and
skyrocket the company’s capacity to deliver to clients and meet its set goals and
objectives.
As the company grows, it diversifies and invests in other key economic sector of
Nigeria and Africa. These areas include;
1. ICT (Computer manufacturing and assembling - in partnership with China)
2. Agriculture
3. Alternative energy development
4. Oil and Gas
5. Real estate, and
6. Education (Research and Training Institute)

3.1 COMPANY OWNERSHIP
Sadaxx Systems (SDX) International is owned by Adefioye Sunday Adewumi – who
holds 65% stock options and share of the company. The company is jointly managed
by top company executives and investors with shares/stock options not less than 20%
stakes in the company total holdings.

Note:
• No partner can hold more than 25% stake in the company
• Staffs are compensated in the ratio 80% stock option and 20% salary.
Therefore, incorporation of the company and listing of the company in the
stock exchange market is top priority

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• No staff can have stock options more than 15% in the company
*** Even the staffs with lowest rankings in the company is compensated with stock
options e.g. gatemen, gardeners, cleaners, etc. This gives them a bright future in the
company. Besides, everybody in the company regardless of position or level grows in
direct proportion with the company’s growth.
**** Hence, everybody in the company is important and everybody is a stakeholder.

3.2 START-UP SUMMARY
Estimated start-up requirements are highlighted as follows;
1. Dedicated company’s office
2. 1 Year advanced staffs salary
3. Office furniture
4. Office equipment, machinery and stationeries
a. Computers
b. Printers
c. Telecommunication gadgets etc
5. Legal cost – for our solicitors
6. Miscellaneous start-up costs;
a. Travelling
b. Transport
c. Accommodation, etc

3.3. FUNDING
The company is initially funded through the following channels;
a. Partners
a. Principal partners
b. Secondary partners
b. Grants
c. Investors

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3.4 COMPANY LOCATIONS AND FACILITIES
LOCATIONS
1. The company headquarter is in Nigeria.
*** To reduce cost and company’s vulnerability to subjective liabilities in other
African countries. The company make use of clients facilities for capacity building.
2. For software development and other products – the company have branches in
Kenya and South Africa (Africa), USA (America), China (Asia), and UK
(Europe).
*** The company is directed and managed worldwide by the corporate headquarters
in Nigeria.
FACILITIES
1. HEADQUARTERS
The company headquarters contains facilities and structures which are divided
into four regions;
a. Main administrative region
This is the region from which all company’s official operations are
performed. The administration region is divided into departments, sections,
and groups, hierarchically in that order. The administrative region is divided
into the following sections;
i.

Executive complex

ii.

Administration and Finance section

iii.

Research and Development section

iv.

Software development section

v.

Consultancy section

vi.

Information Communication Technology (ICT) section – in charge
of internet, information, equipment maintenance and servicing.

vii.

Marketing, promotions and public relations section

b. Staff Quarters
The staff quarters contains the following building blocks
(a) Junior staff quarters

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(b) Senior staff quarters
(c) Executive staff quarters
c. Academic region
The academic region contains building blocks for;
(a) Lecturers/resource persons offices,
(b) Lecture rooms/theatres
(c) Conference rooms, and
(d) Auditoriums
d. Recreation/sport region – This region have ultra-modern sport facilities to
use of all staffs (without giving priority to any category of staffs).
Note; All staffs regardless of position have equal access to company facilities,
particularly sport and recreation facilities.
*** All training and capacity building activities is carried out at the company’s
headquarters except if the client request and have facilities that meet the company’s
training requirement and standard.

2. COMPANY BRANCHES
Company branches are solely to promote company’s product and services, provide
consultancy and maintenance services to clients and serve as a link that connects
clients to the corporate headquarters.
Branch facilities include administrative building and offices that is used to promote
and exhibit company products and services.

4.0 PRODUCTS AND SERVICES
Sadaxx Systems (SDX) International offers a research and development based
GeoInformation science and related discipline software products, capacity building
and consultancy services.
Note:

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*** We are not re-inventing the wheel. Our primary objective is not to reproduce and
duplicate what is already existing and accessible by wide proportion of professionals
in the sector.
*** We build on the existing and well-known frameworks and infrastructure. This
gives our products and services easy access to existing market and not entirely
projects a competitive image. More so, by introducing products and services built on
generally accepted frameworks, our products and services have a higher degree of
acceptance.
*** We research the latest technology in the Geospatial industry, we apply it to
crucial problems and provide relevant solutions.
*** Based on past and present technological development, we forecast the future,
hence, research and develop products that points toward this direction.
Our Products (Software) includes;
i.

Software that can sit on existing frameworks e.g. extensions and application
plug-ins.

ii.

Software developed to solve and use for specific research or project issues
e.g. disaster management, land use planning, etc

iii.

Innovative software that helps and aids scientists, researchers and other
experts in their various activities.

Our services include;
i.

Consultancy services (and as resource persons)

ii.

Training – capacity building
a. On-site training
b. Client-facility based training

iii.

Products maintenance

4.1 COMPETITIVE COMPARISON
Competition comes in several forms;
1. Presently in Nigeria, there is no company or institution that focuses on
GeoInformation software or related products delivery. Hence, we have a strong

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frontier advantage and initiative to grab larger proportion of the market and
clients in the Nation.
*** There is also shortage of manpower with interest in building applications for
GeoInformation sciences in Nigeria.
2. The most obvious competition comes from national research centres that have
mission and mandate relating to software development for GeoInformation
sciences (GIS/RS). Among others, some of such centres include, NASDRA,
NCRS and RECTAS. However, most of the centres have limited manpower to
develop this area on their own; and some see it as an objective which is
difficult to realize as at now. This gives Sadaxx Systems (SDX) International a
comparative advantage over these centres and to establish a client-based
relationship with them.
3. The second type of competitors are individuals and professionals skilled in area
related to geo-software development scattered across the country. These
professionals are working for one company, research institutions or schools
across Nigeria. Some of them are either engaged in academic or research
activities or working in foreign countries. Since they are scattered and are
subjected to the objectives and missions of the organization (which may not
conflict with our interests) they work for, they have irrelevant power and
remain insignificant to challenge realization of the missions and objectives of
Sadaxx Systems (SDX) International.
4. Another group of competitors are foreign based geo-software development and
training companies such as
a. ESRI, - developer of ARCGIS suite
b. Leica GeoSystems – developer of ERDAS IMAGINE
c. ITT Visual Information Solutions – developer of ENVI
d. ITC/52 North – Developers of ILWIS GIS Software, etc
At Sadaxx Systems (SDX) International, we regard them not as competitors since we
are not re-inventing the wheel and our objective is to encourage indigenous geosoftware development. They serve as our horse to ride – we simply build on the
technology and present results to our clients. We build on the existing products and

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research on new areas for innovation and improvements of the already existing
technologies.
Therefore, we channel our strategies not as a competitor towards these companies but
as a platform through which the products can be expanded and become more useful
and flexible to our clients – enabling them to have maximum results.
*** We anticipate cooperation and collaboration with these companies and research
institutions in the nearest future.
5. Indigenous private companies in Nigeria (and other parts of Africa) are another
group of “competitors”. Most of this companies focus on spatial analysis and
emphasis is on application of tools. They are not based on research and
development, hence, they cannot stand for long in the geo-software
development sub-section. They therefore remain irrelevant to challenge our
long-term strategy of research approach to products development and service
delivery.
*** One of our major approach to market is the Offensive Market Initiative and
Creation Strategy (OMIC) – we can always create markets where it does not already
exists. This is achievable only through detailed market research, key problems
identification, need assessments, and efficient product and service delivery.
*** With research and development, we are always relevant.

4.2 SALES LITERATURE
Sadaxx Systems (SDX) International begin full operation with a general corporate
brochure highlighting the company’s position and service pricing for clients.
*** In developing our pricing and products costs, we consider factors such as;
a. Duration of service
b. Scope of Work
c. Size of the Client, etc
Preliminary literature and mailing lists for the initial market, clients and targets is
established.

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4.3 FULFILMENT/PRODUCT/SERVICE
DELIVERY
**** We work with chain of highly qualified professionals in GIS, Remote Sensing,
and ICT.
1. The real core value of all of our products and services is professional expertise,
which is the combination of ;
a. Experience of our personnel
b. Their hard work, and
c. Relevant education
*** At Sadaxx Systems (SDX) International, we place more value and emphasis on
experience, values and hard work rather than on certificates or educational
qualifications.
2. Our network of professional consultants, partnerships, and collaborations
provide easily accessible resources in meeting clients’ needs.
3. In some cases, we can afford to sub-contract aspects of wide/large projects
without risking the core values that we provide to our clients.

4.4 COMPANY CULTURE
1. Integrity
2. Confidentiality
3. Quality service delivery
4. Co-operation

- company culture
- company culture

5. Originality

4.5 TECHNOLOGY
Sadaxx Systems (SDX) International is built on quality and ultra-modern technologies
that enables us to effectively preserve our core values and meet our objectives in due
courses.

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1. Sadaxx Systems (SDX) International will make use of Windows (Upgraded
versions) Operating Systems on all her computer systems
2. All offices and staffs are connected to the company’s intranet – for
communication via email (internal) and secure documents transfer within the
company.
3. The intranet and internet and other technological facilities of the company is
managed by the ICT section
4. There is 24 hours internet access to key offices in the company e.g. Research and
Development sections.
5. The corporate headquarters is powered by stand by electricity (automatic)
generator – available for 24 hours a day. We also adopt alternative power
generation technologies at the corporate headquarters.
6. Electricity generation is supplemented by Solar Systems
7. Underground wiring system is used throughout the corporate headquarters
8. Relevant and only necessary technological facilities are provided for respective
offices and departments.

4.6 FUTURE SERVICES
In the future, Sadaxx Systems (SDX) International collaborate with institutions,
centres, organizations and companies in North America, Europe, South America, Asia
and parts of Africa.
The company diversifies and invest in areas such as;
1. ICT (Computer manufacturing and assembling) – in partnership with reputable
companies in Asia (China) and Europe.
2. Agriculture - Large scale farming, animal rearing and cultivation of products
used for alternative source of energy e.g. soya bean
3. Alternative energy (power) development – in partnership with leading
international companies in the sector. We adopt the research and development
approach to alternative energy development, having dedicated official section
for research in our corporate headquarters. We also develop and fabricate

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equipments and machineries used in refining and developing alternative power
raw materials into useful products for the people. A subsidiary of Sadaxx
Systems (SDX) International – Sadaxx Energy is charged with the
responsibilities of managing the alternative energy creation.
4. Oil and Gas – We have substantial holdings in the Sub-Saharan (Africa and
Asia) oil and gas industry through financial investments in the sector.
5. Real estate – Through the company’s estate management and holdings
corporation, we acquire and develop real assets such as land, buildings, hostels,
estates, properties etc. In our real estate development portfolio, we strictly
respect nature, by adopting environmental preservative strategies in all of our
company projects and holdings.
6. Education (Research and Training Institute) – the company operates a fully
functional, registered and international standard and approved research and
training institute organizing programs at PGD, Masters, DPhil and PostDoctoral levels.
*** All company products carry the company logo and trademark.
*** In the future, Sadaxx Systems (SDX) International shall also provide services for
mobile users and utilities.

5.0 MARKET ANALYSIS SUMMARY
Sadaxx Systems (SDX) International is initially focused on nationally and
internationally recognized research centres and institutions in Nigeria and Africa.
Our most important group of potential clients are staffs, students, scientists,
researchers, and top professionals in these centres and institutions. Our clients also
include various
i.

Government agencies

ii.

Federal ministries and parastatals,

iii.

Multi-national corporations and companies

iv.

International Organizations, and

v.

Non-Governmental Organizations (NGOs)

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5.1 MARKET SEGMENTATION
Our market segments and clients of interests include, but not limited to the following;
1. Research centres in Nigeria
a. Regional Centre for Training in Aerospace Surveys (RECTAS), Ile Ife
b. African Regional Centre for Space Science and Technology Education
in English (ARCSSTEE), Ile Ife
c. Centre for Space Research and Applications (CESRA), Akure
d. National Centre for Remote Sensing (NCRS), Jos
e. Advanced Space Technology Applications Laboratory (ASTAL), Uyo
f. Centre for Geodesy and Geodynamics (CGG), Toro, Bauchi
*** we develop products and services that add value to researches and that helps in
mission and objectives accomplishments in these centres. We focus on establishing
long-term relationship and collaboration with these centres in areas such as capacity
building and products delivery.
2. Academic institutions - we provide quality and customized training for students
in these institutions of higher learning. The institutions encompasses all
Federal, State, and Private Universities in Nigeria.
3. Government Agency - this include agencies such as;
a. National Space Research and Development Agency (NASRDA)
b. National Emergency Management Agency (NEMA)
c. Federal Ministries in Nigeria and other African Countries, etc
*** we develop products and services through thorough industrial/need based research
tailored towards meeting specific and important needs off these agencies.
4. Multinational Companies/organizations – through a well researched approach,
we develop key problem solving products and services to meet the company’s
specific needs in due time.
5. Our other markets are various geospatial users who finds our products useful in
their various endeavours e.g. surveyors, geologists etc

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5.2 TARGET MARKET SEGMENT STRATEGY
We approach our target markets (as highlighted above, section 4.1) through products
and services development which are results of industrial and need assessment
researches. Our key strategies are;
i.

Researches

ii.

Innovative products development

iii.

Conference participation/products presentation/exhibition

iv.

Scholarly articles publication

v.

Workshops and seminars

vi.

Direct market/clients approach

vii.

Books publishing

5.3. PRODUCTS/SERVICE BUSINESS ANALYSIS
***Presently in Nigeria and most parts of Africa, our products and services are underdeveloped. There is great dependency on foreign countries. Therefore, we initiate an
indigenous need for capacity building and products development. Thereby, making
Sadaxx Systems (SDX) frontier in the sector and giving us leverage over other
companies in the country.
***Our products is targeted at adding more value to our clients and potential
customers.
***We also help our clients and customers to get more from existing technologies in
the sector
***Our clients will readily embrace indigenous contents and concepts in products and
service delivery.

6.0 STARTEGY

AND

IMPLEMENTATION

SUMMARY

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Sadaxx Systems (SDX) International will focus on indigenous capacity building and
products development in Nigeria – this is expanded into other key African countries –
that is, Kenya and South Africa.
The overall strategy adopted by the company is highlighted in section 4.2., that is,
i.

Researches

ii.

Innovative products development

iii.

Conference participation/products presentation/exhibition

iv.

Scholarly articles publication

v.

Workshops and seminars

vi.

Direct market/clients approach

vii.

Books development, writing and publishing

6.1 PRICING STARTEGY
Sadaxx Systems (SDX) International pricing is at the upper edge of what the
market will bear positioned along-side international companies such as
ESRI, ITT, ITC, GRASS, Leica GeoSystems, etc.
Our high level of expertise, quality of research and value of our products.

6.2 FUTURE EXPANSION STRATEGY
(refer to section 3.6)
Sadaxx Systems (SDX) expands into the target sectors as described in section
3.6 using all (or most appropriate at specific time) of the following strategies;
1. Direct Buyout – we contact target company (or companies that we have
interest in) in industrial segment of interest directly. We boldly tell them
that we are interested in buying them – then initiate a negotiating process.
2. Indirect Buyouts/Stock options – we acquire large proportion of target
company/industry shares option with the objective of securing control or
attaining a position of influence in such companies or industry.

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3. Rescue-Acquisition – here, we focus on ailing companies and business in
industrial sector of interest. We present magnified image of doom in a
research-like manner to the target. We come in as the major or only
source to rescue the companies from doom. We rescue them, thereby
gaining level of control and influence in the company.
4. Market segment domination – we focus on saturating the target
company/industrial market and aim at acquiring and controlling largest
proportion of the market. This we achieve through;
a. Incredible price slashes (which is far below competitors’ breakeven points)
b. Innovative products
c. Fierce and aggressive marketing/publicity strategies
5. Strength – Weakness Assessment – we examine strong and weak point of
the target companies in relation to their objectives, mission and vision.
This enables us to weaken their strong spots while gaining access through
the weak spots. We double-power this strategy by simultaneous attacks
on both the strong and weak spots thereby throwing competitors or target
company into frustration and confusion.
*** Strategy of intimidation is also employed where and when it is necessary
Target Companies of Interest
i.

Omatek Computers – (acquisition) computer manufacturing and
assembling

ii.

OAU Software Engineering Centre – (collaboration) software
development and research

iii.

Acquisition of ailing medium-large scale agricultural firms and
companies with cultures similar to ours in industry of interest.

6.3 CASH FLOW STRATEGY

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Initially, Sadaxx Systems (SDX) generates cash flow through;
a. Consultancy
b. Training – company/centre based
c. Workshops/Seminars – jointly organized
d. Books

– specialized/expert
- general purpose books

The company also generate cash flow through our investments in other
businesses;
a. Computer training – general/professional training
b. Computer accessories and supply
c. Contracts

6.4 CASH FLOW MODEL

1 Billion – 500 Billion Naira

LEVEL
A

100 Million – 1Billion Naira

LEVEL
B

0 - 100 Million Naira

LEVEL
C

Maturity stage of all business investments
Large industrial base investments
Global expansion
Large-scale business returns
Consultancy

Fully functional research and training
International Collaborations
Products – market saturation
Consultancy

Workshops/Seminars
Consultancy
Books

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7.0 MANAGEMENT SUMMARY
The entire management team is headed by the founder and Chairman while the
management depends largely on the company’s executive boards which
comprise the;
i.

Directors,

ii.

Partners,

iii.

Managers,

iv.

Heads of Departments, and

v.

Coordinators (when and where necessary)

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7.1 ORGANIZATIONAL STRUCTURE
PRESIDENT/FOUNDER/CHAIRMAN

VICE CHAIRMAN/PRESIDENT

BOARD OF DIRECTORS

PARTNERS

MANAGERS

HEADS OF DEPARTMENTS

GROUP
COORDINATORS/SUPERVISORS

OTHER STAFF MEMBERS

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7.2 START-UP ORGANIZATIONAL STRUCTURE
Sadaxx Systems International shall have a start-up team comprising maximum
of 5 people. The people are as follows and with the described qualifications;
1. Adefioye Sunday A
(BSc Geography, Diploma Computer Technology, Award Winning
Developer, and Author of National and International Journal Articles and
Conference Presentations)
2. Two software developers with
a. Minimum of BSc or HND in Computer Technology
b. Proficient (Advanced level) in Visual Basic, Java and C++
c. Good at website design and development
d. Proficient level of software and hardware engineering
3. One Company Secretary – Lady
a. Minimum of BSc or HND in Accounting, Management, Business
Administration, or Secretariat Studies.
b. Proficient in computer operations
c. Good at book keeping

8.0 GIVING BACK
8.1

YOUTH DEVELOPMENT
1. Writing and Publishing of Inspirational Books
2. Inspirational Speaking
3. Youth Seminars
4. Entrepreneurial/Business Conferences

8.2

CHARITY AND PHILANTROPY
1. Establishment of Charity Foundation
2. Establishment of Entrepreneurial Development Foundation
3. Donations to sincere and worthy causes

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9.0 PARTNERS/INVESTORS
(This section has been completely and permanently removed from Sadaxx Systems
International Business Plan and Modus Operandi hence it is represented in red letters
throughout. It is only included in this document to preserve the originality of the first
draft of the document as written in 2013)
There are four (4) categories of partners and investors under consideration in Sadaxx
Systems, these are;
1. Private Partners
2. Private Sponsors/Investors
3. Companies/Corporate Organizations
4. Research Centres and Higher Institutions
5. Government Agencies and Parastatals/NGOs

9.1 Private Partners
Private partners are individuals that invest in the company in terms of cash, experience
and advice. These people’s major goals is not for financial rewards. They are people
with whom the company have active or prior positive personal relationships. Their
investment is strictly outside any corporate jurisdictions or protocols. Among others,
these categories of partners include;
a. Role Models
b. Mentors
c. Supervisors
d. Acquaintances
e. Friends, etc

How They Benefit from Us
1. Personal fulfilment and pride
2. Sense of contribution to a noble course
3. Potential solicited/unsolicited support for them when the need arises

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4. Potential reputation with the company such as could afford them the privilege
to recommend potentially qualified employee or business opportunities to the
company
5. Business connections/networks
6. Future business opportunities (if the relationship transforms to business
dimensions)

How we benefits from them
a. Advice
b. Mentorship/Tutelage
c. Recommendations
d. Business Connections/networks
e. Experience sharing, etc

9.2 Private Sponsors/Investors
These are people or individuals who invest financially or/and materially into the
company’s activities. These categories of partners may or may not be interested in
financial returns. However, it is assumed that larger proportion of private
sponsors/investors would be interested in a form of returns on their investments which
could also be in financial terms.
Minimum investment: 1 Million naira

How they benefit from us
a. Annual returns on investment (ROI)
b. Percentage share of the company
c. Member of the management board of the company (this is directly proportional
to the level of their investment in the company)
d. Depending on their experience and qualification, they could also be considered
as member of the technical advisers of the company.

How we benefit from them
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1. Business connections/networks
2. Financial capitals

9.3 Companies/Corporate Organizations
These are companies and corporate organizations ranging from medium scale to large
scale to multi-national companies who invest or contribute either financially or
materially to the company activities. Their primary objectives could either be for
financial returns or publicity and recognitions.
Sadaxx Systems also partner with reputable geo-software development companies in
the world e.g.
a. ESRI (Developer of ArcGIS)
b. Leica Geosystems (Developer of ERDAS IMAGINE)
c. ITT GeoVisual (Developer of ENVI), etc
These groups of partners are considered in the development of related and compatible
software products such as extensions and add-ins. There is special arrangements for
initiating and working out this type of partnership.

How they benefit from us
a. They receive patronage for their products and services via our conference
presentations and exhibitions
b. They are entitled to discounted listing and publicity in the company’s quarterly
magazine publications
c. They are acknowledged in various national and international journal
publications
d. They have representatives on the company management board
e. Potential business opportunities with the company
* It is anticipated that these categories of investors/partners’ major interest is to
receive patronage and publicity for their products and services.

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How we benefit from them
a. Financial and material support
b. Business connections and networking
c. They are potential clients – depending on what they deal in
d. Experience and ideas – having representatives on the board

9.4 Research Centres and Higher Institutions
These are academic and research institutions within and outside Nigeria. They are the
major beneficiaries of our products and services – they are the primary clients/partners
of the company in research and capacity building activities. We collaborate with them
by providing research and academic resources for them, their clients and students. We
also actively participate in various activities and initiatives from them – such as
conferences, workshops and journals.
How they benefit from us
a. Discounted software products and sales
b. Restricted licences to some of our software products for research and academic
purposes
c. They have representatives on the company board
d. They are considered as one of the technical advisers for the company
e. Discounted listing in the company’s magazine publication
f. Discounted sponsorship opportunities in the conferences
g. Acknowledgement in company’s journal publications
h. Hosting privileges for company initiated conferences, workshop an seminars
i. Access to our resource personnel to facilitate software development related
research and academic activities at the centre and institutions
j. Linkages with our foreign and national partners in the geo-software industry
k. Financial benefits from conferences, seminars and workshops hosted on the
centre’s facility
How we benefit from them
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a. Annual financial contribution to the company’s activities
b. Access to the centre’s or institution’s facilities for conferences, workshops and
seminars
** These categories of partners always wants to learn – so we always tailored our
research towards development of innovative products that fits their perception of
learning.

9.5 Government Agencies/Parastatals
These are government funded agencies such as in Nigeria;
1. National Space Research and Development Agency (NASRDA)
2. National Emergency Management Agency (NEMA)
3. National Centre for Technology Management (NACETEM)
4. National Meteorology Agency (NIMET)
5. Office of the Surveyor General of the Federation (OSGOV), etc
And government parastatals cum Federal Ministries such as in Nigeria;
1. Federal Ministry of Science and Technology
2. Federal Ministry of Education, etc
These partners are generally non-profit making organizations they are funded by the
federal government to embark on special nation building and developmental purposes.
Therefore, they would be interested in innovative initiatives which is one of our key
objectives at Sadaxx Systems.
How they benefit from us
a. Recognition and acknowledgement for their support
b. Collaborative efforts channelled towards achieving some of their objectives
and mandate particularly in software development
c. Promotion of their activities in our conferences
d. Recognition and acknowledgement in journal publications and books published

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e. Discounted sponsorship opportunities of our conferences and workshops
How we benefits from them
a. Financial and material support
b. National and international affiliative recognition
c. Connections/networks with key decision makers in the nation

FINAL NOTE ON PARTNERSHIP
On the long-run, Sadaxx Systems would be partnering and collaborating with National
Governments across the world and international organizations such as;
1. United Nations Organization
2. World Health Organization
3. African Union
4. Economic Community of West African States (ECOWAS)
And regional and international specialised or professional associations and
organizations e.g.,
1. ARSSEE
2. IEEE/IGARS
3. GSDI
4. American Association of Geographers (AAG)
5. UN-SPIDER
6. SMART
7. EIS-AFRICA, etc

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10.0

SADAXX SYSTEMS INTERNATIONAL

PHILANTHROPIC ACTIVITIES

Some of the philanthropic activities of Sadaxx Systems are briefly highlighted in
Section 8 – Giving Back. This section presents a fundamental framework for
distributing the Company wealth for philanthropic courses.
As a recap, we engage in;
1. The Book Publishing arm of the company – SDX Publishing House with the
trade mark SDX Books shall partner with reputable and emerging charity
organizations, particularly at the grassroots. These charity organizations are
majorly orphanages and houses for specially endowed people.

Minimum of 20% of the total profits from all motivational and spiritual books
published by SDX Publishing House shall be allotted to the selected/partnering
charity organization. 10% of the profit is treated as reserve funds for charity
homes at the grassroots (villages etc) and for the less privileged. Hence, a total
of 30% from total profits from all spiritual and inspirational books is allotted to
charity.

2. 10% of annual profits from the main company – Sadaxx Systems shall be given
to major charity homes – particularly for the orphans and specially endowed
people while another 10% of the company profit is reserved for future
emergencies as a humanitarian funds such as to meet natural disasters such as
fire outbreaks, flooding, and to support nature/environmental reclamation
activities and projects. Hence, 20% of the total company income is treated as
humanitarian funds – these are deducted first before any other allocation is
considered.

3. 10% of all personal income e.g. as resource persons etc shall be given to a
selected Church, Chapel or Ministry as tithe. 10% of such income is treated as
scholarship funds for people who are interested in GIS/Remote Sensing but are

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less

privileged.

Hence,

20%

of

personal

income

is

allotted

to

divine/humanitarian courses.
4. 10% of proceeds from invitation as Guest Speaker in youth conferences,
churches or inspirational programs shall be given/donated to the host Church or
Chapel or to the nearest ministry immediately.
5. As part of Sadaxx Systems Philanthropic programs, we develop two centres for
youth development and sustainable nation building. These centres are briefly
discussed as follows;
a. Vocational Education and Entrepreneurship Training Centre (VEET)
charged with sole responsibility to train and develop the youths in
vocational activities such as wedding, fashion design, craft works, etc
b. Innovative Technological Development Centre (ITDC) with the primary
objective for promoting indigenous innovative efforts. The centre stand in
for the mass of less privileged innovators by securing propriety rights such
as patents and copyrights for the innovators, finds market for the products
and develop a life time earning opportunity/system for the innovators.
*** Note *** A separate document highlighting the full functions and responsibilities
of the centres shall be provided. However, certain proportion of Sadaxx Systems
income is allotted to fund these centres. Additional funding is also secured from our
partners both locally and abroad.

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11. SAVINGS/INVESTMENT STRATEGY
1. 20% of all the categories of income are charged for a disciplined and mid-long-term
savings. This is reviewed every 2 years and reallocated into a capital, tangible and
residual investment systems such as real estate and government bond.
2. Total cost of labour in the company shall not exceed 15% of the total company
income.
3. 5% of the total company income is allotted to staffs intellectual development
4. Recurrent expenditure (e.g. power and logistics) of the company shall not exceed
10% of total annual income. Except on grave cases where heavy and aggressive
investment is made for a long term benefit which shall not be less than 100% returns
on investment rate within a span of one year depending on the amount invested.

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