Graduate School of Business

MBA – Course Outlines for Semester 1 (press Ctrl key and click on module link) MarketingManagement HumanAndOrganisationalBehaviour BusinessManagement EconomicsforManagement HumanResourcesAndIndustrialRelations ManagementInformationSystems MARKETING MANAGEMENT_______________________ Module: Marketing Management Module Code: GSOB8MM Lecturer: Dr. Maxwell A. Phiri Contact: Tel: 033 260 5843 ___________________________________________________________________________



The module focuses on strategic decision making in marketing. A managerial perspective of marketing will be presented in the lectures while discussing the various marketing principles familiar to marketing students. The approach of the module will integrate the marketing principles with other theories of management to enhance understanding and application in an everyday given environment. The content of the module is ideal for marketing managers, entrepreneurs and general management practitioners.

2/NA/GSB/MBA2008/MBA1/MBA - Course Outlines.doc

Page 1



Learners will possess the knowledge and skills to:

Explain what marketing is and how it can be applied in the daily work environment of management by looking at the marketing mix elements—the four Ps of marketing.

Show that marketing management is an integral part of management practices with an intention of creating value for the organization.

Be able to apply marketing principles from a managerial perspective in formulating, implementing and evaluating the organization’s strategies


ASSESSMENT Year mark value 50% Test Individual Assignment (15%) Group Assessment (15%) Examination 50% (20%)

Mark Calculation: Year mark composition:


This module examination is a 4 hour open book paper



4.1 Prescribed Textbooks:

Mullins, Walker, Boyd & Larreche. Marketing Management, A strategic Decision Making Approach (5th Edition): McGraw-Hill, 2005, New York.

Additional reading list McCarthy & Perreault. Basic Marketing, A global –managerial approach (15Edition): McGraw-Hill, 2005, New York.



Individual assignment
a) As a marketing manager of a new generation ozone friendly products company, investigate and write a report on the effects of the legal challenges in the marketing of a new product in the South African market. b) Identify any product on the market which has been launched without the approval of the South African Bureau of Standards (SABS) certificate and base your investigation and report on the marketing activities of the company to promote the particular product in terms of communications and consumer behaviour strategies. Due Date: 20th March, 2008

Group Assignment

a) As a marketing team for any selected listed company on the JSE, develop a marketing plan for a newly launched product by the selected company. b) In your report show financial performance projections with clear net present (NPV) indications showing the viability or non viability of the launching of the product. In your report outline and discuss strategies which could be applied in the launching of the product in the marketplace. c) As a group prepare a 5 minutes presentation to be presented in class on a date to be announced. All members of the group must attend the presentation in order to get a mark allocation for both the written report and presentation. Please note there will be no individual make up assignments to cover the missed marks for the group work. Due Date: 14th April, 2008

Test – 24 April 2008

Please note:  The School penalties will be applied for late submission of assignments as follows: 10% for the first week or part thereof and 15% for the second week or part thereof. Any later submissions will not be marked. Students who for valid reasons are unable to submit on time must supply proof for the late submission, the work will be marked subject to a maximum cap of 50%. Any form of plagiarism, unacknowledged sources and cut and paste are offences and will incur mark penalties which may include a mark of zero, and possible disciplinary action.



Text Chapter




Introduction to the course, The marketing management process; Market-oriented perspectives Environmental analysis; Industry analysis and competitive advantage Consumer buying behavior; Organizational markets and buying behavior Marketing research and forecasting Market segmentation; Target market selection decisions Positioning decisions; Business strategies and their marketing program implications Product and service decisions Pricing decisions Group Presentations






7 8 9 & 10


11 12


13 14

Distribution decisions and channel relationships Promotion decisions

Group Presentations LECTURE 11 LECTURE 12 LECTURE 13 15 16 17 Marketing strategies for the new economy Strategies for new and growing markets Strategic choices for mature and declining markets Group Presentations LECTURE 14 LECTURE 15 18 19 Organizing and planning for effective implementation Measuring and delivering marketing performance Exam preparation information



Time 18:00 to 20:30

Lecture Topic / Related Mini Assignments


Welcome, Introduction, Course Outline,Tests, Assignments and Exams, Group formation

Chapter 1: Organizational Behaviour: The Quest for People Centred Organizations and Ethical Conduct

Chapter 2: Managing Diversity: Releasing Every Employee's Potential

Assignment 1: How would define HOB? Illustrate your definition and the relevance of HOB with a tangible example from the work context. How is HOB similar to or different from other subjects you are studying on your MBA programme. What are the practical implications of HOB for managers and leaders in the workplace?

Assignment 2:What practical approaches are there to tackling diversity challenges in an organization. How would you apply this in the South African context?


18:00 to 20:30

Chapter 3: Organizational Culture, Socialization and Mentoring

Chapter 4: International OB: Managing across cultures

Assignment 3:Use an accepted conceptual framework to analyse the culture of a given organization. What would you suggest that could be done in practical terms to change the culture to ensure that it is productive and healthy

Assignment 4: In todays global village, expatriate managers have a comparatively high failure rate on foreign assignments. Why is this so? What can be done to alleviate this problem?


18:00 to 20:30

Chapter 5: Self-Concept, Personality, Abilities and Emotions

Assignment 5: Rate yourself on the following personality dimensions: self-esteem, selfmonitoring, proactive personality, locus of control, and emotional intelligence. Provide at least one example to support your assessment for each of these personality concepts.


18:00 to 20:30

Chapter 6: Values, Attitudes and Job Satisfaction

Assignment 6 : Describe the model of Organizational Commitment. Using the criteria in the model evaluate your commitment to the organization you work / worked for.


18:00 to 20:30

Chapter 7: Social Perception and Attributions

Assignment7 : What is Human Perception? In what way does it have a negative effect on productivity and human relationships in the workplace? Referring to a model of Perception, how could one overcome these negative effects.


18:00 to 20:30

Chapter 8: Foundations of Motivation

Assignment 8:Conditions of service and money are the prime motivators in South African industry

and commerce. Examine this statement and evaluate it against the requirements of an effective motivation theory, then draw your own conclusions and recommendations from this evaluation.


18:00 to 20:30

Chapter 9: Improving Job Performance with Goals, Feedback, Rewards and Positive Reinforcement

Assignment 9 : Outline a model for improving individual job performance in the workplace. Using this model, apply it to a performance management problem you have encountered in the workplace, with recommendations for improving individual job performance


18:00 to 20:30

Chapter 10: Group Dynamics

Assignment 10: Apply Tuckman’s five-stage theory of group development to a group to which you belong. Can you recognize these stages of group development?


18:00 to 20:30

Chapter 11: Teams and Teamwork

Assignment 11: Outline and apply an intervention for improving team and interteam effectiveness in an organization


18:00 to 20:30

Chapter 12: Individual and Group Decision Making

Assignment 12 : Compare the decision making potential of individuals versus groups. What are the advantages and disadvantages of each? Individual Assignments Due


18:00 to 20:30

Chapter 13: Managing Conflict and Negotiation

Assignment 13: Conflict is necessary and desirable in an organization. Evaluate this statement and reach your own conclusions about the role of conflict in organizational life


18:00 to 20:30

Chapter 14: Communication in the Internet Age

Assignment 14 : Outline a communication model and use it to assess and improve communication problems that you have experienced in the workplace.


18:00 to 20:30

Class Test Moved to 23 April -- lecture of 23 will be held on 30 April


18:00 to 20:30

Chapter 15: Influence , Empowerment and Politics

Chapter 16: Leadership

Assignment 15 : What are the main kinds of power exercised by an individual.What influence, positive or negative, could this have on individuals, groups, communication, relationships, leadership and organizational goals

Assignment 16: Are leaders born or made? Provide evidence to support your response.

Group Assignments Due


18:00 to 20:30

Chapter 17: Creating Effective Organizations

Assignment 17 :As a top manager, what would you do to prevent organizational decline? Be specific. When should you start?


18:00 to 20:30

Chapter 18: Managing Change and Stress

Assignment 18: Kurt Lewin talks of unfreezing, change and refreezing. What does this mean and outline in practical terms how you would apply these concepts to a practical work situation.

BUSINESS MANAGEMENT Module: Business Management Module Code: GSOB8BM Lecturer: Martin Challenor Contact: Tel: 082 4144 020 ______________________________________________________________


MODULE OUTLINE The course introduces a range of issues managers face at the workplace. The course covers the responsibility of managers to shareholders, stakeholders, society and employees. The course offers an introduction to strategic management, leadership, globalisation, ethics, corporate social responsibility, corporate governance, the interpersonal skills of managers, entrepreneurship and the link to strategy, business aspects of the African Renaissance and the world of the chief executive officer. Other selected aspects of management are covered. The 2008 course will include a focus on Aids at the work place. LEARNING OUTCOMES


Learners will possess the knowledge and skills to: • upholds the interests of shareholders, stakeholders, society and employees • participate in a strategic management initiative at their place of employment • offer leadership at their place of employment • initiate and sustain global trade

• • • • • • 3.

manage their organisation and employees in a way that upholds business ethics, corporate social responsibility and corporate governance display interpersonal skills so as to understand staff, inspire staff and minimise staff problems foster a sense of entrepreneurship at their place of work and in society generally trade within the context of the African Renaissance conduct themselves at work in a way befitting of a chief executive officer effectively manage issues emanating from Aids at the work place. ASSESSMENT Year mark value 50% Examination 50%

Mark Calculation: Year mark composition:

Examination: 4.

Test (40 %) Individual Assignments (30%) Group Assessment (30%) This module examination is a 4 hour open book paper



Jones: Gareth R. and George: Jennifer M. Contemporary management Creating value in organisations. Fourth edition. McGraw Hill International Edition. Boston 2006. ISBN 0-07-30764-3 IF YOU have not got this edition, please do not worry. Please acquire the latest edition.
Additional reading list I DO not expect students to buy these books. These are the texts from which my lecturers are drawn.


Cronje: GJ de J; Du Toit: GS; Marais: A de K; Motlatla: MDC. Introduction to business management sixth edition. Cape Town 2004. Oxford Southern Africa 0 19578129 5 Hellriegel: Don; Jackson: Susan E; Slocum: John; Staude: Gavin and associates. Management, South African Edition. 2001. Oxford Southern Africa. Cape Town. 0 19 571920 4 Hitt: Michael; Black: J Stewart; and Porter Lyman W. Management International edition. Pearson Prentice Hall. 2005 Isbn 0-13124851-0 Kinicki: Angelo; and Williams: Brian. Management a practical introduction. McGraw Hill International Edition. New York 2006. Isbn 0-07-310051-X Kirby; David A. Entrepreneurship. McGraw Hill. London 2003. Luiz. John. Editor. Managing business in Africa. Practical management theory for an emerging market. Oxford Southern Africa. ISBN 019 576276 2 Cape Town 2006


4. 5.

6. 7.

8. 9. 10.

MacLeod. Guy; and Terblanche: Barrie. Starting your own business in South Africa: 10 the edition. Oxford University Press. Cape Town 2004. ISBN0 19 578484 7 Marx S; van Rooyen DC; Bosch JK; and Reynders HJJ. (Editors) Business management. Second Edition. JL van Schaik. Pretoria 2004. ISBN 0 627 02319 3. Meyer: Edgar; Ashleigh: Melanie; George: Jennifer M. and Jones: Gareth R. Contemporary Managements European edition. McGraw-Hill Higher Education. London. 2007. ISBN 13 978-0-07-711115-1 Naylor: John. Management. Second Edition. Prentice Hall. Harlow. 2004. ISBN 0 273 67321 1




Robbins: Stephen P; and Coulter: Mary. Management. Eighth edition. Pearson Prentice Hall. Eighth edition. New Jersey 2005. isbn 0-13-127272-1 Robbins: Stephen P; and DeCenzo: david A. fundamentals of management. Essential concepts and applications. Pearson Prentice Hall. Fifth edition. New Jersey 2005. isbn 0-13-196871-8 Rossouw: Deon. Business ethics in Africa. Second edition. Oxford Southern Afrrica. Cape Town 2002. ISBN 0 19 5780825 Rue: Leslie W, and Byars: Lloyd L. Management skills and application. McGraw-Hill international edition. Eleventh edition. Boston 2005. ISBN 0-07-111184-0 Smit: PJ, Cronje: GJ de J, Brevis: T, Vrba: MJ. Management Principles a contemporary Edition for Africa. Fourth Edition Juta. Cape Town 2007. ISBN.978 0 7021 7295 3


15. 16.




There are three individual assignments, a group assignment and a test. Individual assignments Assignment one Interview a manager to learn more about his/her world. The person must not be a friend or a relative, or a business partner and not a customer. The person must not work for the government at any level, nor a parastatal and must not be a student at the University of KwaZulu-Natal. I am not looking for a report on the person interviewed, but your interpretation of their world. Email submission only. 1 000 words maximum. No references, appendices or cross headings. Submit: March 3 Assignment two Interview an entrepreneur to learn more about his/her world. The person must not be a friend or a relative, or a business partner and not a customer. I am not looking for a report on the person you interviewed, but your interpretation of their world. Email submission only. 1 000 words maximum. No references, appendices or cross headings. Submit: April 23

Assignment three Interview a person involved in international trade to learn more about his/her world. The person must not be a friend or a relative, or a business partner and not a customer. I am not looking for a report on the person you interviewed, but your interpretation of their world. Submit: May 10 The interviews will be marked according to this schedule: Insight into their world 20

Reflection of their world Business sense Maturity Thought Martin’s discretion

20 20 10 10 20 100%

Group presentation

Choose a business that the group wants to buy or open. Write up an association of agreement document. The agreement would set out the basis on which you work together in the business. Cover such issues as people leaving the business, new people coming in, death, disputes, initial contributions and purpose of the business. Also write out a supporting business plan. Explain the steps you would undertake to select the business venture that suits your group. I am looking for research on the industry, references to justify your decision, and how you would finance your operation. Give an indication of staff, profits and losses, assets and liabilities. Many partnerships fall apart. Tell me why your group would succeed.
Please do not list the benefits of a CC as opposed to a PTY LTD. Please be very wary of presenting me with a business that one of the group members has already set up. I will argue that little learning took place. This cannot be a business that is already trading, and cannot be a report on the experiences of a person in the group. Length: Approximately 20 A4 pages, apart from references, exhibits, financial statements. This is not an academic assignment, but a business plan, but I still want a bibliography. Each member of the group must include a one page CV. Please consult the text by MacLeod. In marking this work, I will sit partly as a bank manager and ask the question: would I lend this client the amount of money they have asked for? My answer to this question will influence the mark you will get. Bank managers look for viability and the personal qualities of the business people. Marking schedule: Strength of association of agreement Thought Understanding of the industry Appreciation of tasks Feasibility Visual and presentation quality Martin’s discretion 30 10 10 10 20 10 10 100%

Please note:  The School penalties will be applied for late submission of assignments as follows: 10% for the first week or part thereof and 15% for the second week or part thereof. Any later submissions will not

be marked. Students who for valid reasons are unable to submit on time must supply proof for the late submission, the work will be marked subject to a maximum cap of 50%.  Any form of plagiarism, unacknowledged sources and cut and paste are offences and will incur mark penalties which may include a mark of zero, and possible disciplinary action. DISCUSSION TOPICS
Topic Tuesday February 5 Introduction Introduction to the course, assignments and goals Tuesday February 12 A first look at strategic management Tuesday February 19 Managers in society Responsibilities of managers to shareholders, employees, customers, stakeholders and society the creation of meaning for managers classes within a capitalist society towards a definition of management Four Tuesday February 26 A new interpretation A new interpretation of the role of managers - the end of plan, lead, organise and control management in a changing environment industry and product life cycle Boston Consulting Group Matrix Five March 4 At the top: where the CEO sits A reflection on the view from the top: the world of the CEO decision-making in management March 11 Interpersonal demands on managers Interpersonal skills of managers emotional intelligence organisational conflict and politics political action within an organisation communication Seven March 18 Leadership March 25 Peters and Waterman: eight points Managers of the future: autocratic or democratic Nine April 1 Globalisation and management Presenter/s


Week One






April 8 Entrepreneurship The role of entrepreneurs, intrepreneurs and the link to strategy


April 15 Business with Africa April 22 Back to strategy Competitive Advantage April 29 Ethics, corporate social responsibility and corporate governance May 6 Strategic cohesion - control selected management topics Aids May 13 Group presentations May 20 Group presentations




Fifteen Sixteen

ECONOMICS FOR MANAGEMENT Module: Economics for Management Module Code: GSOB8EM Lecturer: Dr Mihalis Chasomeris Contact: Tel: 031 260 25 75 E-Mail: Room 113, GSB, level 1 ___________________________________________________________________________



Economics is the study of scarcity, the continuous confrontation between unlimited wants and limited resources. This module is designed for learners who have had modest or no exposure to economics – “the science of choice”1. The primary aim of the course is to provide learners with a wide, and sufficiently solid, foundation in economic principles, so as to enable learners to apply this theory within a practical business setting. The module covers a broad spectrum of issues, ranging from firm level to economy-wide concerns. The contact sessions provide guidance and enhance understanding of the core economic concepts. Emphasis is placed on the application of economic theory to contemporary domestic issues and policy formulation in South Africa. 2. LEARNING OUTCOMES

Learners will possess the knowledge and skills to:

       3.

use macroeconomic concepts and tools to measure the performance of an economy be able to use microeconomic concepts and tools to measure the performance of markets use economic concepts and tools to improve the performance and profitability of the firm show how market structure affects market behaviour contribute to policy debates on various contemporary economic issues source, graph and interpret trends in economic data use economic theory to improve decision making ASSESSMENT Year mark value 50% Examination 50%

Mark Calculation: Year mark composition:


Test (40%) Individual Assignment (30%) Group Assessment (30%) This module examination is a 4 hour open book paper



4.2 PRESCRIBED TEXT Essentials of Economics, 7th International Edition Bradley Schiller, American University ISBN: 978-0-07-128348-9 Copyright year: 2009

“Essentials of Economics is the market leader for the one-semester survey course. In just about 400 pages, it provides a solid introduction to the core concepts of economics with an emphasis on real-world examples and current events. Essentials has earned its popular success because, unlike other books on the market, it is free of the abstract and complex theory that requires more time than this course allows. Instead, the text is clean and concise, with many examples of significance to students today, including Headlines and Policy Perspectives that use current events to help illustrate the topics discussed. This real-world policy emphasis is a distinctive feature of Schiller’s text and is integral to its dominance of the survey text market.”2
In addition to the prescribed text, short handouts (for example, statistical tables and readings dealing with topical issues) may be provided at contact sessions. Be prepared for each contact session. Prepare by completing the prescribed readings and any required written work. The topics covered in the module, as well as the details of the prescribed reading, are set out below. All the material is examinable. 5. ADDITIONAL READING AND RESOURCES If you find a particular topic problematic, it might be helpful to try a different text for an alternative approach or a different explanation. To this end, students may wish to consult:

  

Mohr, P., Fourie L., and Associates (2003) Economics for South African Students (3rd edition) Pretoria: JL van Schaik. Haydam, N., (2002) The Principles of Macroeconomics (Second Edition) Pretoria: JL van Schaik. Sloman, J. Economics (5th edition). New York: FT Prentice Hall.

In a module of this nature, it is a good idea to read business newspapers and magazines such as The Economist, Forbes and Fortune. For a domestic perspective, it would be useful to read article from the Weekly Mail and Guardian, FIN Week or Financial Mail. A wide range of publications can also be accessed via the Internet. International sources include:  Resources for Economists (  The Economist (  CNN Financial News ( A good starting point for sites relating to domestic economic issues is:  South African Internet Resources (, which provides links ranging from Community-Based Organisations to the South African Reserve Bank.  Another good website dealing with domestic industrial and trade issues is: The South African Trade and Industrial Policy Secretariats website: (  Statistics South Africa ( Other potentially useful sites include:  The Mail & Guardian (  Independent Newspapers (  South African Financial Forum (  South African Government Sites (  Financial Mail ( A good website dealing with international trade, finance and development issues, is the United Nations Centre for Trade and Development’s website:
 (


You will be expected to submit 1 individual assignment for this module. Topic 1 Due date: Please see Assessment Calendar

South Africa suffers from the dual problems of considerable unemployment and shortage of skills at the same time. Discuss the pros and cons of allowing skilled foreign immigrants to practice their professions in South Africa, considering characteristics of the domestic labour market. OR Topic 2 Due date: Please see Assessment Calendar

Addressing South Africa’s high and persistent unemployment levels is among the government’s top priorities (ASGISA, 2007). Discuss the characteristics of South Africa’s unemployment and two specific policy measures that the government has adopted to deal with the problem. Word limit: 1500 - 2000 words (excluding bibliography and appendix). Show your word count on the assignment. You will be expected to complete 1 group task for this module.

Topic 1. Monetary Policy (i) (ii) (iii)

Due date:

Please see Assessment Calendar

Compare and contrast the views of the Keynesian and monetarist schools of thought on monetary policy: its purpose in the economy, its effectiveness and the way it should be applied. Present a structured argument concerning whether or not inflation targeting is an appropriate monetary policy framework for South Africa. Compare the effects of inflation targeting in South Africa since its implementation with those in two other countries (one developing and one developed), which also use inflation targeting.

OR Topic 2. General Macroeconomic Policy Due date: Please see Assessment Calendar

The five macroeconomic objectives that can be used to measure the performance of an economy are: a) b) c) d) e) Economic growth Full employment Price stability Balance of payments stability Equitable or socially acceptable income distribution.

Analyse how these five macroeconomic objectives can be met most effectively using a combination of monetary and fiscal policy in South Africa. Word limit: 5000 words (excluding bibliography and appendix). Show your word count on the assignment.

All assignment must be typed. A 12-point font size should be used with 1.5 spacing. You need to show that you have at least made use of the library and the internet.
Suggested outline: Title


a) b) c) d) e)

Economic growth Full employment Price stability Balance of payments stability Equitable or socially acceptable distribution of income.

Conclusions References
Appendix Please note: The School penalties will be applied for late submission of assignments as follows: 10% for the first week or part thereof and 15% for the second week or part thereof. Any later submissions will not be marked. Students who for valid reasons are unable to submit on time must supply proof for the late submission, the work will be marked subject to a maximum cap of 50%.  Any form of plagiarism, unacknowledged sources and cut and paste are offences and will incur mark penalties which may include a mark of zero, and possible disciplinary action. 7. DISCUSSION TOPICS 


TOPIC & PRESCRIBED READING FROM SCHILLER, 2009 INTRODUCTION TO ECONOMICS Chapter 1 The Challenge of Economics Chapter 2 The US Economy (SA Economy) Chapter 3 Supply and Demand MICROECONOMICS




24/07 & 31/07 31/07

7/08 14/08 21/08 30/08 (Saturday 8:30-1pm) (2 Lectures, Video) 4/09

Chapter 4 Consumer Demand Chapter 5 Supply Decisions Chapter 6 Competition Chapter 7 Monopoly Chapter 8 The Labour Market Chapter 9 Government Intervention (Please study Chapter 9 before the video on 30/08)

MACROECONOMICS AND INTERNATIONAL TRADE 11/09 Chapter 10 The Business Cycle & Chapter 11 Aggregate Supply and Demand 18/09 25/09 2/10 9/10 16/10 23/10 30/10 Chapter 12 Fiscal Policy Chapter 13 Money and Banks Chapter 14 Monetary Policy Chapter 15 Economic Growth Test Chapter 16 Theory and Reality Chapter 17 International Trade

Exams 7-22 November



General Information
Lecturers: Tel: Norman Adendorff (work) 031-7003151 (cell) 083-2597949 Les Owen (work) 031-7003151 (cell) 083-4433143

Prescribed Textbooks:

Human Resources Management Noe RA; Hollenbeck JR; Gerhart B & Wright PM: Human Resource Management 6th Edition, McGraw-Hill Industrial Relations Erasmus, BJ; Nel PS South African Employment Relations, Theory and Practice 6TH Edition Van Schaik Publishers

Optional Recommended Textbook:

Human Resources Management in South Africa by P. Grobler 3rd Edition - Thomson Cengage


16th July 2008 to 29th October 2008 inclusive. (Timetable attached).


Wednesday evenings: 18h00 to 20h30.


Attendance is expected but please advise if unable to attend.

Evaluation: Class Assessment Individual Assignment Group Assignment 30% 30% IR HR

Class Test (Closed Book) Year-end Examination: (open book)



This course is entitled “Human Resource Management and Industrial Relations”. Because of the severe time limitations (40 hours only of contact time), it has been necessary to divide the programme into two equal parts. The first set of lectures will focus on the Industrial Relations (IR) component and the lecturers will cover the key strategic issues such as the employment relationship, employment law, collective bargaining, law of unfair dismissal, comparative IR systems and the effects of globalisation on the South African labour market. The Human Resources (HR) Management component will specifically cover:  The Role and Function of HR      The Acquisition and retention of Staff Performance Management and Change Management Leadership Reward and Remuneration Strategically Managing the H.R Function

The emphasis will be on a shift from operational to the strategic managing of the HR and IR function within a rapidly evolving business environment. Assignment Evaluation There will be two (2) assignments; one an individual assignment, comprising a ten-page essay; the second being a group assignment. The purpose of these assignments is intended to give the student the opportunity to research, and read more widely, on the nominated topics. Criteria used for evaluating assignments will include some or all of the following:       Content and depth/breadth of coverage. Integration of material. Grasp and insight. Clarity and insight. References General – presentation, use of visual aids where appropriate, typing and overall attractiveness.

Dates for the completion of these assignments will be as follows:   Group Assignment Individual Assignment Class Test Please see Assessment Calendar Please see Assessment Calendar Please see Assessment Calendar

Please note: no extension on hand-in date will be considered for ANY reason

DEGREE OF LATENESS Day 1 - Day 7 Day 2 – Day 14 15 Days and Beyond

PENALTY TO FINAL MARK 10% Subtracted 15% subtracted At discretion of Lecturer, capped at 50%

Human Resources and Industrial Relations – GSOB 8HR (MBA1)






16 23 30

1 2 3 4 5 6 7 8

IR Overview & the Employment Relationship Labour Legislation Broad Based Black Economic Empowerment BEE – 2 x Guest Speakers Employment Equity Law of Unfair Dismissal Case Law (Landmark Judgements) Collective Bargaining & Negotiation Skills HUMAN RESOURCES



06 13 20 27



10 17 24

9 10 11

The Role & Function of Human Resources Reward and Remuneration Public Holiday



01 08 15 22 29

12 13 14 15 16

Pay Structuring – Guest Speaker Performance Management Leadership Class Test Strategically Managing the HR Function


16 lectures x 2.5 hours = 40 hours

PRESCRIBED READING INDUSTRIAL RELATIONS (South African Employment Relations – Theory and Practice) P.S. Nel, B.J. Swanepoel et al Compulsory Y/N Y Lecture No. 1


Title Introducing the Fundamentals of Employment Relations The Employment Relations Role Players & Stake Holders The Development of Employment Relations in South Africa – Sections 3. 5, 3.6, 3.7 Core Labour Legislation








3 2ND Part 4 Y



2 2




Other Legislation in South Africa 5


6 7 8 9


Collective Bargaining and Negotiations Industrial Action and Strike Handling Organisation - Level Mechanisms and Processes Industrial Democracy, Participation & Cooperation Human Resource Perspective

8 2 6 General H/R Section






Noe – Hullenbeck – Gerhart – Wright – McGraw Hill Compulsory Y/N Y Y N N Y Y Y Y Y N Y Y N N Y Y Lecture No. 8 8 2 N/C 9 9 N/C 13 N/C N/C 12 10 N/C 7 16 16

Chapter 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16

Title HR Management – Gaining a Competitive Advantage Strategic HR Management The Legal Environment – equal employment opportunity and safety The Analysis and Design of Work Human Resource Planning and Recruitment Selection and placement Training Performance Management Employee Development Employee Separation and Retention Pay Structure Decision Recognising Employee Contribution with Pay Employee Benefits Collective Bargaining and Labour Relations Managing HR Globally Strategically Managing the HRM function

Lecturer NA/Guest NA/Guest Covered in IR NA NA LNO NA/Guest NA Covered in IR LNO NA/LNO


Human Resources and Industrial Relations Course No.: GSOB8HR 200

INDIVIDUAL ASSIGNMENT – Choose one (1) Topic only
Question 1
a) b) With the aid of a diagram, illustrate and discuss the main elements of the Labour Relations Act No. 66 of 1995 Thereafter with reference to the diagram you developed fully discuss the implications of the major elements on the employment relationship

Question 2
Assume that you have just been appointed to the position of Human Resources Manager for a newly established manufacturing business that will be producing component parts for the motor industry.

Develop a comprehensive RECRUITMENT, SELECTION AND PLACEMENT STRATEGY for the Company for the following categories of staff

a) b) c)

Unskilled and semi-skilled factory workers Skilled Artisan/Engineering staff, admin and office staff and mid management Senior Staff

Detail what processes, procedures and safeguards you will put in place in order to successfully recruit, select and place into your company competent and qualified employees.

Graduate School of Business

Human Resources and Industrial Relations Course No.: GSOB8HR 2008

Read the following two judgements:

Avril Elizabeth Home [2006] JOL 17623 (LC) and









Sidumo & another v Rustenburg Platinum Mines Ltd & Others (2007) 12 BLLR 1097 (LAC) 24 (2)

Now indicate the effect both judgements will have on the holding of disciplinary hearing at the workplace.



The group and individual assignments must be completed and submitted on the dates as outlined in the Assessment Calendar.

PLEASE NOTE: No extension on the hand-in date, for whatever reason, will be considered. 2) Late submission will incur the following penalties:

DEGREE OF LATENESS Day 1 - Day 7 Day 2 – Day 14 15 Days and Beyond

PENALTY TO FINAL MARK 10% Subtracted 15% subtracted At discretion of Lecturer, capped at 50%


Assignments should not be less than ten (10) and no more than fourteen (14) typed A4 pages.


Pages should be presented in 1½ line spacing in a common type font, such as Arial or Times New Roman and a type size of 12 pt.


Assignments must include an Executive Summary and a full Bibliography, including all Internet references.


All quotes are to be fully acknowledged!
The individual assignment will carry a weighting of forty percent (30%) towards the attainment of a D.P. Certificate.



TOPIC WEEK DATE Introduction to Course. 15 July 2008 1 Overview of Strategy Concepts and Framework



22nd July 2008 2

Information Systems in Business

“Business Driven Information Systems” Chapter 1

The impact of IT on traditional business location paradigms in South Africa Cases in Chapter 1 The need for Business Process Management in South Africa Cases in Chapter 2 Suggest how e-business can revolutionise the business model of a SA organization Cases in Chapter 3

29 July 2008 3


Strategic Decision Making

“Business Driven Information Systems” Chapter 2

5 August 2008 4 E-Business


“Business Driven Information Systems” Chapter 3


12 August 2008


Ethics and Information Security

“Business Driven Information Systems” Chapter 4

Corporate Governance in SA with particular reference to IT Cases in Chapter 4

19th August 2008 6 IT Architectures

“Business Driven Information Systems” Chapter 5

The state of open source in South Africa Cases in Chapter 5

26 August 2008 7


Data Resource Management

“Business Driven Information Systems”

Knowledge Management in

Chapter 6

South African organisations Cases in Chapter 6

2nd September 2008 8

Networks, Telecommunications & Wireless Computing

“Business Driven Information Systems” Chapter 7

How could the use of RFIDs assist in World Cup 2010? Cases in Chapter 7

9th September 2008 9

Supply Chain Management

“Business Driven Information Systems” Chapter 8

The role of SCM in timebased competition Cases in Chapter 8


16th September 2008

Customer Relationship Management

“Business Driven Information Systems” Chapter 9

IT‟s contribution to Relationship Selling in South Africa Cases in Chapter 9 Best practice in ERP systems – relevance for South Africa Cases in Chapter 10


23 September 2008


Enterprise Resources Planning & Collaboration Systems

“Business Driven Information Systems” Chapter 10

12 & 13

30 September 2008 th 7 October 2008


Group Assignment Presentations

14 October 2008 14 Systems Development


“Business Driven Information Systems” Chapter 11

Cases in Chapter 11


21 October 2008



Chapters 1 to 11 of “Business Driven Information Systems”/”Information Systems Project Management” Olsen “Business Driven Information Systems” Chapter 12/“Information Systems Project

Open Book

28 October 2008 16


Project Management & Outsourcing

The relevance of Change Management for IT Projects in South Africa

Management” Olsen

Cases in Chapter 12

Important Dates Written document plus individual PowerPoint presentation in electronic format Written document signed by each Group Member who participated plus PowerPoint presentation in electronic format Presentation of Group Assignment PowerPoints – each Group Member to present a component of the Assignment Open book


18 August 2008


Individual Assignments hand-in to Admin


29 September


Group Assignments Hand-in to Admin


30 September & th 7 October


Group Assignment Presentations


21 October



Assessment Weightings 1 Test Individual Assignment Group Assignment Open Book Document + PowerPoint Document + PowerPoint 40%





Individual Assignment Background: In his book “The Future of Management”, Gary Hamel discusses the new challenges of the volatile environment facing 21st Century businesses:        As the pace of change accelerates, more and more companies are finding themselves on the wrong side of the change curve Deregulation along with the de-scaling effects of new technology, are dramatically reducing the barriers to entry across a wide range of industries Increasingly companies are finding themselves enmeshed in “value-webs” and “ecosystems” over which they have only partial control The digitization of anything not nailed down threatens companies that make their living out of creating and selling intellectual property The Internet is rapidly shifting bargaining power from producers to consumers Strategy life cycles are shrinking Plummeting communication costs and globalization are opening up industries to a horde of new ultra-low-cost competitors

Given this, Hamel suggests that organisations face three difficult challenges: 1) Dramatically accelerating the pace of strategic renewal in organisations, large and small (“Little can be said with certainty about the future except this: sometime over the next decade, your company will be challenged to change in a way for which it has no precedent”.) Making innovation everyone’s job, every day. (“In a world where strategy life-cycles are shrinking, innovation is the only way a company can renew its lease on success”.) Creating a highly engaging work environment that inspires employees to give the very best of themselves. (“There seems to be something in modern organisations that depletes the natural resilience and creativity of human beings, something that literally leaches these qualities out of employees during daylight hours.”)

2) 3)

Required: • • Select a South African organisation with which you are familiar (or have access to), which has actively embraced management information systems/information technology. Using information where possible from personnel in the organisation, and other sources, including a study of the industry in which the firm operates, evaluate: – How the organization rates on these challenges versus their major competitors – Unpack the issues contributing to the situation, using basic root cause analysis – Evaluate the effectiveness of the organisation‟s information technology/MIS in contributing to the organisation‟s readiness to meet these challenges Prepare a recommendation for the executive of this organization for utilizing IT/MIS as an enabler for meeting these challenges, and helping it remain competitive over the next decade.

Your assignment should be presented in the form of a written document, as well as an electronic version of the document, and a PowerPoint presentation summarizing the top-line results of your research together with your key recommendations.

Group Assignment Background Service delivery by Government has been criticized in recent months particular as it affects the poor and lower income categories, living in rural, peri-urban and urban areas. Although Government has articulated coherent strategies in many of these areas of concern, there appear to be deficiencies in most caused by ineffective service delivery „on the ground‟ including the areas of: • • • • • • • • • job creation health (particular focus on HIV/AIDS and provision of antiretrovirals) education crime the justice system housing poverty relief provision of social benefits provision of basic infrastructure – power, water, sewerage etc.

Required Your group is required to look holistically at these issues and their interrelationships, and evaluate the limitations and root causes contributing to poor service delivery, in at least three of the above. Then you are required to review latest developments in IT which could be leveraged to provide innovative self-sustaining models to: enhance service delivery in terms of optimizing the supply chains involved. create opportunities for employment ensure that the value chain rewards participants in an equitable manner enables services to reach the consumer at lowest cost and within significantly shortened cycle times. Prepare recommendations for the design of these models, and a strategy going forward. Develop a series of pilot projects that should be embarked on to give effect to your recommendations, setting out the key activities for each, a projection of timeframes, and a broad-based analysis of anticipated costs. You should also do a risk analysis for each project, providing risk ratings and mitigating action plans for each risk identified. Your group assignment should be presented in the form of a written document, as well as an electronic version of the document, and a PowerPoint presentation summarizing the top-line results of your research together with your key recommendations. Your Group will also be required to make a presentation to the class. -

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