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UNIVERSITY OF LAHORE

LAHORE BUSINESS SCHOOL


BUSINESS COMMUNICATION
FACULTY: ARSHAD HUSAIN

email: husainster@gmail.com

COURSE OUTLINE
Aim & Objective: The purpose of this course outline is to provide you with a
foundation in Business Communication. You will be encouraged to critically
evaluate each perspective using your own judgment in personal communication
patterns in relation to the business world. You will be guided during class
discussions, and lectures through practical, personal and theoretical knowledge,
and experience. All this, in the ultimate analysis, will aid you in reaching
decisions with the aim of accomplishing profit maximization, and in the ultimate
analysis, the competitive advantage for both you and your organization. We will
carefully examine various types of communications in organizations including
processes in preparing effective business messages in organizations. We will
consider strategies for successful speaking and listening including
the
application process leading to interviews and the follow-up process.
SESSIONS/WEE
K
1

LECTURE OUTLINE
INTRODUCTIONS
FACULTY/CLASS
OVERVIEW OF THE COURSE
OUTLINE, TEACHING
METOHODOLGY, GRADING PLAN.
TOPIC FOR THE PRESENTATION
GENERAL DISCUSSION ON THE
COURSE
THE IMPORTANCE AND BENEFITS
OF EFFECTIVE COMMUNICATION

LEARNING
OBJECTIVES
GETTING TO
KNOW EACH
OTHER IN THE
CLASS

CHALLENGES OF
COMMUNICATION
IN THE GLOBAL
MARKET

THE 7 Cs OF EFFECTIVE
COMMUNICATION

USING THE RIGHT


LEVEL OF
LANGUAGE

BUSINESS COMMUNICATION AND


THE GLOBAL CONTEXT

BUSINESS COMMUNICATION AND

BACKGROUND TO
INTERCULTURAL
COMMUNICATIONS
INFLUENCES ON

THE ETHICAL CONTEXT

PERSONAL
ETHICS
THE IMPORTANCE
OF EMAILS &
OTHER
COMMUNICATION
TECHNOLOGIES
PLANNING AND
ORGANIZING THE
MESSAGE

BUSINESS TECHNOLOGY IN THE


TECHNOLOGICAL WORLD

THE PROCESS OF PREPARING


EFFECTIVE BUSINESS MESSAGES

8
9

MID TERM EXAMS


THE APPEARANCE AND DESIGN
OF BUSINESS MESSAGES

10

GOOD NEWS AND NEUTRAL


MESSAGES

11

PERSUASIVE WRITTEN
MESSAGES

12

SHORT AND LONG REPORTS

13

STRATEGIES FOR SUCCESSFUL


SPEAKING AND LISTENING

REDUCTION OF
STAGE FRIGHT
AND IMPROVING
LISTENING SKILLS

14

THE JOB APPLICATION PROCESS

15

INTERVIEWS AND FOLLOW-UP

SELF
ASSESSMENT AND
THE WRITING OF
RESUMES
ACTIVITIES
DURING THE JOB
INTERVIEW
PROCESS

16

PRESENTATIONS & RESEARCH


REPORTS
FINAL TERM EXAM

17

SPECIAL TIME
SAVING MESSAGE
MEDIA
PROVISION OF
FAVORABLE
REPLIES
REQUESTS AND
THE PROPER
WRITING OF
SALES LETTERS
PRESENTATION OF
REPORTS

Recommended Books
1. Effective Business Communications by Herta A Murphy

Grading & Evaluation Plan


Quizzes
Mid Terms
Project Report
Presentation
Class participation
Final
Total

15 points
30 points
05 points
05 points
05 points
40 points
100 points