MOTIVATION People’s work performance depends upon their ability to do their assigned work as well as their “will” to do so.

Stronger “will” reflects stronger motivation to achieve a goal. The word motivation is derived from motive, which is need or a desire requiring movement towards the goal of achievement of such need or a desire. It is an action, movement or behavior that must fulfill the unsatisfied need. The motivation can be positive that requires appreciating employee’s efforts resulting in better performance or it could be negative that induces fear and punishment for less effort. Motivation can also be induced by external factors such as financial means that accomplishing something worthwhile motivates the employee further and this motivates the employee further and this motivation is independent of financial rewards. Historically speaking, the concept of motivation can be traced back twenty-three centuries as reflected in the Greek and Indian writings. These earlier philosophies proposed that we are motivated to do what brings us the best results for our benefit. Similarly, the Greek concept of Hedonism is based upon realizing maximum pleasure while at the same time evading pain and discomfort. This brings in the concept of rationality where our actions become utility oriented. These views were held over a long period of time so that the concept motivation came under scientific study and investigation only in the early 1930s. This theory led to a number of theories and models.

The content theories of work motivation explain the nature of motivation in terms of types of need that people experience. The concept of motivation is explained by the fact that people have certain fundamental needs, both physiological and psychological in nature and that are motivated to engage in activities that would satisfy these needs. Abraham Maslow built the needs into a hierarchy in order of priority. The most fundamental needs are the physiological need such as food, clothing, and shelter and so on. Then in order came the needs for safety and security, as love and affection, need for respect and self-esteem and finally the self-actualization need that is considered to be the ultimate fulfillment of life. Management can motivate workers by identifying their need level and taking steps to fulfill these needs. ERG theory, developed by Clayton Alerter, condenses the five needs proposed by Maslow into three and ERG stands for Existence, Relatedness needs roughly correspond to social and self esteem needs and finally, the growth needs are similar to selfactualization needs. McCielland’s theory of needs is based upon the premise that lower level needs in Maslow’s model are generally taken care of by business, societal and legal system and hence are no longer motivators. According to this theory, the most prominent need from organizational behavior point of view is the need for achievement, power and affiliation. The individuals with a high degree of need for achievement, power and affiliation are highly motivated to move towards fulfilling these needs at the higher levels.

Hertzberg’s two-factor theory classifies all the work related factors into two categories. First category contains factors that are known as hygiene factors. The factors prevent dissatisfaction but do not motive. Some of these factors are wages and benefits, working conditions, organizational rules and policies, cordial relations with peers and supervisors, job security and so on. These factors are designed to avoid damage to efficiency or morale and are not expected to stimulate positive growth. Motivational factors on the other hand have a positive influence on morale, satisfaction, efficiency and higher productivity. These are the type of jobs one enjoys, recognition for employee input and performance, a feeling of accomplishment, increased responsibility and authority and growth and achievement with the organization.


Accenture is a global management consulting, technology services and outsourcing company. It was previously incorporated in Bermuda but since 1 September 2009 has been incorporated in Ireland.[1] It is said to be the largest consulting firm in the world.[2] Accenture is a Fortune Global company with more than 186,000 people in 52 countries. For the fiscal year ended 31 August 2008, the company generated net revenues of US$23.39 billion. Accenture's clients include 96 of the Fortune Global 100 and more than three quarters of the Fortune Global. History Formation and early years Accenture originated as the consulting division of accounting firm Arthur Andersen, which Arthur Andersen and Clarence DeLany founded in 1913 as Andersen, DeLany & Co. Accenture's origins are in a 1953 feasibility study for General Electric. GE asked Arthur Andersen about the feasibility of automating payroll processing and manufacturing at GE's Appliance Park facility near Louisville, Kentucky. Arthur Andersen recommended installation of a UNIVAC I computer and printer, and GE agreed, which is the start of what became the first-ever commercial computer in the United States. Joe Glickauf was Arthur Andersen's

project leader for the GE engagement and was responsible for the payroll processing automation, launching commercial data processing in the United States. Considered to be the father of computer consulting, Glickauf headed Arthur Andersen's Administrative Services division for 12 years

Motivation Strategy of Accenture

Motivation strategies of Accenture include the following: Adjustment of Salary The Company shall appraise Employee’s salary annually. It shall be based on the performance of Employee, the Company’s business operations, the Company’s salary structure and the market situation, and such adjustment shall be notified in writing to Employee. The Company shall be entitled to decide at its sole discretion whether to increase Employee’s basic salary and the extent of the adjustment.

Business Travel Arrangement Subject to the Company's approval, the Company will reimburse the reasonable business expenses of Employees, provided that such expenses as fulfill a valid and necessary business purpose; and for reservations for business travel that have been properly reviewed and authorized by the authorized senior executive prior to being incurred, or for overseas training or meetings that have been reviewed and authorized by the authorized senior executive. The authorized senior executive may review and approve by e-mail or on the original applications.

Per Diem and Related Travel Allowances The Company will offer travel allowances to Employees for each day that they work outside their city. The specific amounts and projects to be carried out shall be in accordance with notices that are updated from time to time by the Company. It shall be the net value following deduction of a hypothetical tax rate of from 15% to 20%. The specific amounts shall be subject to notices that are updated by the Company from time to time. Overtime Salary If an Employee is subject to the fixed working hours system and is required to work overtime on a normal working day or rest day, offset leave days shall be arranged for them; If an Employee is subject to a non-fixed working hours system or cumulative working hours system and is required to work overtime on a normal working day or rest day, the stipulations for overtime salary shall not apply to such Employee. When Women's Day falls on a Saturday or Sunday, and the Company has arranged for female Employees to work on that day, overtime salary shall be payable to such female Employees in accordance with the standard for overtime performed on weekends.


Pre-Employment / On-The-Job Training The Company shall provide Employees with necessary pre-employment training and appropriate on-the-job training, according to business needs, in order to improve their job performance to meet the Company’s requirements. training. Professional Technical Training The Company shall provide Employees with appropriate professional technical training in accordance with the Company’s actual business needs and in order to improve their working skills to meet their respective career development needs. If the Employee agrees to attend such professional technical training, a written agreement shall be concluded with the Company before training. Promotion This strategy is adopted by almost every concern. The employees who perform well will get the higher position job in the same concern with high salary with high responsibility. This will encourage the employees to work effectively and efficiently. Employees are required to attend such

Employees’ participation in decision making Accenture provides a large number of opportunities to its employees to participate in its business decision making process. It means that the concern is following a motivation strategy of management by objectives. This will inspire the employees to provide better ideas, improve their skill. Express their creativity etc... From this motivation strategy, the employees can be motivated to a large. There is possibility of getting rewards to the employees who provide better participation.

REFERENCE Human Resource Management- Aswathappa

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