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An assignment on

"Merging of Robi and Airtel - study of pros and cons from client's point of view"

Submitted to
Ms. Ireen Akhter
Course Instructor
Management of Organizations (Course Code:W501 )

Submitted by:

Class ID

A.R.M. Mozaffar Hossain

ZR 24

A.K.M. Meherajul Hasan Bhuiyan

ZR 17

Date of Submission
6th September, 2016

Institute of Business Administration

University of Dhaka
Nilkhet Road, Dhaka -1000

The combination of one or more corporations, LLCs, or other business entities into a single business
entity; the joining of two or more companies to achieve greater efficiencies of scale and
productivity. Companies merge to join forces with another company to reap the rewards that come
from the combined strengths.
There are different types of merger. The merger of this discussion Airtel and Robi falls into the
category of Horizontal merger. It is the type of merge between two competitors within the same
industry. Robi and Airtel signed a merger agreement on January 28, this year. As per the deal, the
joint venture will be operated under the brand name of Robi.
A smart business merger can help business enter a new market, reach more customers, freeze out
a competitor or fill a gap in your company's abilities. Mergers can get business on the fast track to
become more competitive. With a complementary partner, business can acquire new products,
distribution channels, technical knowledge, infrastructure or cash to propel to a new level of
Started operation: March, 2010
Parent company: Axiata Group (92%). NTT Docomo
Total Subscribers: 26.8 million
Spectrum allocation: 19.8 Mhz
Market share: 20.7%

Started operation: December, 2010
Parent company: Bharti Airtel (100%)
Total subscribers: 9.35 million
Spectrum allocation: 20Mhz
Market share: 7.2%

After Merger
Application for merger to BTRC: January, 2016
Approval given: September, 2016
Total Subscriber:
Market Share:
Spectrum Allocation:
Merger fee: 100 Crore BDT
Company ownership: Axiata: 68.3% Bharti Airtel 25% NTT Docomo 6.7%
Merger guidelines:
The new merger will operate under the brand name of ROBI
Axiata will take management control. Bharti Airtel will assume minority stake.
The new entity will have to pay a sum of 507 crore BDT if they intend to use the full spectrum.
The new entity will have to pay further 33.8 for each Mega hertz (MHz) airtels 2G spectrum to be
used by Robi.
After the merger, the merged company cannot sell any 016 coded number for more than 2 years.
the merged entity will have to ensure Voluntary Retirement Scheme (VRS) lawfully, no one would be
sacked without acknowledgement of the regulator.
Robi wont be able to change tariff plan of Airtel for two years after the merger.
Total number 13 restrictions to be followed by the merger entity.
Figure 1: Quick facts: Robi and Airtel Merger


Advantages: The advantages for this merger will include

The combined entity after merger will become the second largest mobile operator of
Bangladesh with market share of 27.9%. Grameenphone 43.75%. Strong market follower
reduces the opportunity for the leader to manipulate or monopolize the market.
The merged entity will have control over 10,000 towers which will be a competitive
advantage within the industry.
The combined allocation of spectrum which is 39.8 Mhz is the highest among the
competitors. While data service is deemed to be the future of mobile industry, this
allocation gives them a competitive advantage provided they pay fees for the merge of
bandwidth allocation.
With any merger comes the opportunity to enter new market and share of knowledge and
technology. The merger between Robi and Airtel will serve the same.

Disadvantages: The downside of the merger could be

Competitors with small market share can sometimes take aggressive stance against the
market leader and that can drive down prices. Airtel merging with Robi will result in no
financially sound competitor who can compete with Grameenphone with aggressive intent.
The merged entity can exercise high service charge from their subscribers because of its
higher market share.
Along with Grameenphone and and newly merged entity can dictate the pulse of the
market which can work against price reduction.
Even though there is a clause against employee lay off in this merger. However, Robi and
Airtel both offering Voluntary Retiremenet Scheme. This type of events within organization
allows result in employee dissatisfaction.

Hussain, I. (2016, September 6). merger robi cannot sell airtel's number for two years. Retrieved from


mobile phone subscribers bangladesh july. (2016, September 6). Retrieved from