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Guerrilla marketing[edit]

Guerrilla marketing is an advertising strategy in which low-cost unconventional


means (graffiti or street art, sticker bombing, flash mobs) are used, often in a
localized fashion or large network of individual cells, to convey or promote a
product or an idea.
Digital marketing[edit]
Digital marketing is an umbrella term for the targeted, measurable, and interact
ive marketing of products or services using digital technologies to reach and co
nvert leads into customers.The key objective is to promote brands, build prefere
nce and increase sales through various digital marketing techniques. It is embod
ied by an extensive selection of service, product and brand marketing tactics, w
hich mainly use the Internet as a core promotional medium, in addition to mobile
and traditional TV and radio.
Psychological marketing[edit]
Psychological marketing deals mainly with intangible aspects of communications,
on the role of mental images and representations. The Psychology of Marketing re
presents an interdisciplinary research area, where several contributions converg
e, from cognitive science, neuroscience, social psychology, and dynamic psycholo
gy. Early contributions were rooted mainly in social psychology, with a strong a
ttention to attitude research and the analysis of behavioral effects.[34] Recent
approaches include a comprehensive analysis of several areas, including neurosc
ience, linguistics, and experimental research. Key aspects are: effects of visua
l and verbal messages on mental maps, effects of advertising on attitudes and em
otions, psychophysiological response to advertising messages and products observ
ation, effects of marketing on emotional states, consumer psychology insights, a
nd group psychological dynamics.
Right-time marketing[edit]
Right-time marketing is an approach to marketing which selects an appropriate ti
me and place for the delivery of a marketing message.[31][32]
As the number of vendors and delivery channels has increased, customers demand a
right time and place for accepting messages and only pay attention to messages
when and how it is convenient for them.[31][32] These tools generally fall into
"reactive" or push offers (e.g., someone searches "pizza" and receives an offer
from a local restaurant) and new "predictive" models where a intelligent persona
l assistant understands past preferences and delivers related products or servic
es.
Real-time bidding (RTB) also follows a similar principle. RTB has begun to trans
form online marketing and advertising in a similar manner to right-time marketin
g. While right-time marketing focuses on putting content out in a timely manner,
RTB makes sure this is able to happen. With RTB, consumers are able to directly
respond and indirectly create marketing campaigns. RTB, put in simple terms, is
the idea that when a person logs onto the Internet, information is gathered abo
ut that person and then messages are adapted to conform to that user. This is wh
y when you go on Google and search for Nike shoes, advertising for a Nike shoe m
ay appear in the users browser later on. According to Aram Sinnerich, in a repor
t titled The Revolution Will Be Targeted, there was a disruption in the online m
arketing system. "The first major disruption to this system was search-engine ma
rketing (SEM), which introduced not only a new kind of inventory but also a new
paradigm for marketing altogether: Advertisers could use a publisher-specific pl
atform to bid against one another for the right to place contextual ads" (Sinner
ich 5).[33] This is the type of marketing that we see all around us all the time
and will continue to develop so that it takes over our whole lives.