Kantinath Banerjee

Senior Research Analyst at Binary Semantics Ltd - Google

kantinath.banerjee@gmail.com

Summary
A marketing Professional with real life experience in Digital Marketing,Social Media Channel Strategy,Social
Media Analytics, Social Media Management, Online Marketing, SEO, SMO, Social Listening,
ORM,,Consumer experience analytic s,Public relation management,Promotional activities in both ATL AND
BTL Level.Handling media campaigns as well as actual planning and delivery of all campaigns.
Specialties:Social Media analytics, Social Media Strategy formulation,Online reputation management,Social
campaign management,Digital Marketing management,B2B social marketing,Consumer social
marketing.Email Marketing, Brand Development & Online Marketing.
Clients worked with-AT & T, Expedia,Honda,Franklin and Templeton,Walt
Disney,Apnacircle.com.com,Netgear,PrintpacksInc,GED,Discount tire,Samsung,Eircom,Galgotias etc.
Jovial,Creative problem solver who sees context as well as details in all business dealings; broadening focus to
transfer wide-ranging skills into a creative business atmosphere.

Experience
Senior Research Analyst at Binary Semantics Ltd - Google
December 2015 - Present (7 months)
> Managing eCommerce feeds of >200 clients in dozens of countries.
> Working with Google Channel Intelligence platform which stands in between retailers and CSEs
(Comparison Shopping Engines) and adds value through Exact and Deep Categorization Optimization, Data
Correction and Destination Management for their PLA campaigns.
> Implementation Team onboards the client, deep dives into data feeds, builds the canvas in SES 2.0 tool,
launches the client campaigns on various online destinations and manages campaigns on Double Click
Search and Adwords/Google analytics.
> Understanding the clients requirements, we work on XML feeds creating workers in Javascript on SES 2.0
and run SQL queries to get the desired results.

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> Campaign and bidding management as well as campaign optimization through Google in house tools.Client
reporting.
Senior digital practitioner at Concentrix-Google
November 2014 - Present (1 year 8 months)
My KRA'S includeGoogle adwords report management
Google analytics
Google in-house application management
Manual reporting
Youtube ad approval
Account optimization
Digital analyst at HCL Technologies
September 2013 - June 2014 (10 months)
Digital Strategy Planning (Platform, Content, Social, Search, Mobile)
Digital Strategy implementation
Business Unit marketing communication
Online content strategy and publishing
SEO / SEM/ SMO/ ORM / Mobile Channels / Campaign Strategy & Management
Social Media monitoring and analytic s.
Factory and custom model set ups for digital marketing projects in coordination with usability practice
Specialties
Digital Marketing / Search Marketing (SEO, PPC, SMO)/Mobile marketing, Digital Market Analysis /
Strategy
Digital Assets Analysis / Consulting
SEM - Setup / Manage Pay Per Click (PPC) marketing
Digital Content Marketing
Viral marketing
Web Analytics (Google, WebTrendss)
Email / Affiliate marketing
Digital Media marketing
Brand management,
Social Media Strategist at Vcare Corporation
January 2013 - June 2013 (6 months)
Handling Social Media Engagement, Content and Creative Strategy and executing them on client's profiles on
the social platforms.
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- Initiating social-media campaigns and creating a brand position for their products.
- Curating and executing a social media campaign to the very end.
- Handling Social Media for clients.
MBA (Marketing & IT) at GALGOTIAS EDUCATIONAL INSTITUTIONS
July 2011 - March 2013 (1 year 9 months)
MBA in Marketing-Digital marketing,Integrated marketing communication,IT management,B2B
marketing,International marketing management.
Marketing trainee at HCL Infosystems Ltd
September 2012 - December 2012 (4 months)
Responsible for Sales-B2B,B2C selling,Client management,Business devolpment,Promotional
activities{BTL},Brand management,Digital marketing etc.
Digital Marketing Trainee(Social Media Marketing,PR & ORM) at ApnaCircle Infotech Pvt. Ltd.
June 2012 - November 2012 (6 months)
I closely worked with the Management team to strategize on opening and growing key strategic accounts. I
was responsible for client relationships and account management for repeat and sustainable business.
Acquired practical knowledge on various online promotional strategies like Campaign
management,Community management,Email marketing,Content marketing across different online platforms
etc.Closely worked with their core marketing team in event marketing,from strategy development till
execution.
Gained practical experience on primary research, secondary research and data analysis.
Learn t practical application of Qualitative, Quantitative & Projective Test Techniques and its usage.
Came to know about the importance of Below the Line promotion within the communication mix
Brand Ambassador at Letsintern.com
June 2012 - August 2012 (3 months)
LetsIntern.com is the first organized & dedicated Internship & Career solutions firm in India. It brings the
three Talent Stakeholders in India students, colleges and companies on a single platform driving interaction
and meaningful value creation.
Campus Ambassador Program is intended to foster social innovation and entrepreneurship among Indian
college students.
My responsibility as a Campus Ambassador were
- to promote LetsIntern.
- to promote the YouthInk Projects it undertook, ex: Channel V India Fest, Bausch and Lomb, etc
- to provide interns on a weekly basis.

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Winner of the coveted Economic Times: Power of Ideas, 2010, LetsIntern also earned a Grant from the
Department of Science and Technology, Govt of India. LetsIntern, founded in April 2010, already has a fulltime team of 26 with offices in New Delhi, Mumbai and Pune.

Certifications
Google analytics fundamentals
Google
January 2012
Google Analytics Platform Principles
Google
June 2013
Google Adwords fundamentals
Google
June 2014
Google adwords Advanced search
Google
August 2014

Volunteer Experience
State symposium Genetics at Hindustan college of science & technology
February 2010 - March 2010

Honors and Awards

Placement coordinator
Galgotias university
August 2011
Managing Internal and external communication & contacts for on campus and off campus placement related
activities.

Languages
English
Hindi
Bengali
Tamil

(Full professional proficiency)

(Professional working proficiency)
(Full professional proficiency)
(Elementary proficiency)

Projects
Social media marketing in India
July 2012 to August 2012
Members:Kantinath Banerjee, Vineet Kaur, Ankur Agarwal, Deepak Arora
Social media marketing refers to the process of gaining website traffic or attention through social media
sites. Indian marketers are moving at a fast speed to tap the new normal opportunity. Social media has
gone mainstream. And for businesses it represents an unprecedented marketing opportunity that transcends

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traditional middlemen and connects companies directly with customers. Customer acquisitions remain to
be the prime goal of Indian marketers (59%). According to leading marketers of India, the top three online
investment channels for 2011 are Social media, Email marketing and Search marketing. 52% of the top
marketers said that it is extremely important to integrate email marketing and social media. This is why
nearly every business on the planet is exploring social media marketing initiatives The focus of marketers
is shifting from sending the message out to start engaging with customers. In this context, the role of a
marketer is changing from batch and blast processing to creating listening posts and dialogue hubs in
customer communities. A shift from isolated pure play traditional platforms to an integrated multi-channel
approach is helping the marketers address the challenge of new consumers expectations across many
devices and channels. Indian marketers are leveraging the power of various communication channels and
technologies- be it Email, SMS or Social Media in their portfolio. Here we will see the main trend of Social
media marketing in India, The scope of it, The future and will undergo a research to follow the Customer
perception About Social media for Brand management.

Skills & Expertise

Brand Management
Lead Generation
Social Media Marketing
Retail Banking
Healthcare
Healthcare Management
Digital Marketing
SEO
Sales Management
Event Management
Business Analysis
Business Strategy
Content Writing
Email Marketing
Microsoft Office
Public Relations
Marketing Communications
Marketing Strategy
Marketing Management
Team Management
Online Advertising
Business Development
Social Media
Competitive Analysis
Account Management
CRM
Marketing
Brand Development
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New Business Development

Market Research
Strategic Planning
Product Marketing
Online Marketing
Product Development
Product Management
Market Analysis
Advertising
Entrepreneurship
B2B
Data Analysis
Direct Marketing
Business Planning
E-commerce
Marketing Research
Leadership
Strategy
SEM
Integrated Marketing
Market Planning
Segmentation

Education
Galgotias university
Master of Business Administration (MBA), Marketing/Marketing Management, General, 2011 - 2013
Grade: 85
Activities and Societies: Integrated marketing communication, E-business, Digital marketing, Supply chain
management.
IGNOU
Post graduate diploma, International business, 2011 - 2013
Grade: A
Activities and Societies: International Business management,Economics,Foreign rules and Regulation.
NIIT-IFBI
Diploma, Banking Business, 2011 - 2011
Grade: A
Activities and Societies: Retail banking,Commodities and equities,NSE,BSE,
Madras university
Bachelor of Science (BSc), Medical Microbiology and Bacteriology, 2007 - 2011
Grade: A
Activities and Societies: Microbiology club member,Social club member
A.K high school
12th, Bio-science, 2005 - 2007
Grade: A

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Activities and Societies: member of local social club,Cricket team captain,Debate team member,News letter
editorial team member.
A.K high school
10th, Bioscience, 2003 - 2005
Grade: A
Activities and Societies: Team captain,Member of School blood donation camp,Debate team and Quiz team,

Interests
Digital Marketing,SEO,Brand management,Integrated Marketing communication,Social media
marketing,Facebook marketing,Twitter marketing,Community management,Advertising,Data
analysis,CRM,Social media monitoring,Mountaineering,Surfing,Studying fictions,singing,

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Kantinath Banerjee
Senior Research Analyst at Binary Semantics Ltd - Google
kantinath.banerjee@gmail.com

10 people have recommended Kantinath

"Kanti is is a proactive and tireless contributor who would make a great addition to any team. On his first
day at HCL, Kanti impressed all of us by transforming the ensuing awkward silence into a lively icebreaker
discussion.He has always given valuable inputs to clients and never failed to add a creative touch when
appropriate. With vast knowledge in digital marketing, Kanti is a perfect fit to any kind of organization. Wish
you all the luck and success for future."
shalu sharma, Senior Executive, HCL Technologies, worked with Kantinath at HCL Technologies
"Mr. Kantinath banerjee has very good concept of social media marketing and always implement the new
strategy that help for marketing and lead generation. He is very much friendly with me and have art of
singing with very attractive sound. He is an excellent team player of the company. I am so happy to be closed
with such a nice fellow."
Sharda Kant Shandilya, worked with Kantinath at Vcare Corporation
"One of the birghtest mind in the class with lot of firepower, Always looking for innovative ideas to indulge
and inspire others as a leader, Great team player, skilled at Managing Marketing effort on-line, Asset to have
him on a role of Digital Marketing Officer"
Hemraj Verma, Assistant Professor, Galgotias University, taught Kantinath at GALGOTIAS
EDUCATIONAL INSTITUTIONS
"I have had a pleasure of teaching Economics to Kantinath Banerjee for one semester. Kanti has good
potential of becoming a good leader. Smart and wise with good subject knowledge. Intelligent and highly
motivated student. Very dedicated and positive attitude towards what he does."
Dr. Samik Shome, was with another company when working with Kantinath at GALGOTIAS
EDUCATIONAL INSTITUTIONS
"A self-oriented and visionary person who gives 100% if he gets involved to the work he undertakes."
Krishna Sarathi Deb, was with another company when working with Kantinath at GALGOTIAS
EDUCATIONAL INSTITUTIONS

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"A wonderful human being, down to earth guy, hard working, jovial and very good team player. I appreciate
the way he conducts his task strategically and reaches his target on time effectively and efficiently. The funny
bone of him is what keep the environment always relaxed. I had nice acquaintance with him through out.God
Bless"
Debjan Bhowmik, was with another company when working with Kantinath at HCL Infosystems Ltd
"Sheer passion for the subject; "Digital Marketing" & a desire to learn with an open heart is how I remember
Kanti. He's always stood up & expressed accountability for the tasks assigned. Wish you lick & keep up the
good work BOYO!"
Sakar Aneja, managed Kantinath indirectly at ApnaCircle Infotech Pvt. Ltd.
"I had chance to work with him,really goal oriented and smart worker as he describes himself,Still cant
forget his Singing talent and sense of humor,Very much serious about what he does and what he tries to be
done,Brings loads of positive energy in the workplace.Wish you best of luck buddy.Stay in touch"
Daniel Jose, managed Kantinath at ApnaCircle Infotech Pvt. Ltd.
"I have known Kantinath since quite some time now - and I have seen him grow from strength to strength.
One of the most notable traits about him, is the ability to take a task at hand and finish it in the highest
standard possible. When he sets his mind to doing something, he ensures its completion. He is committed and
focused. He possesses the ability to be a leader, and the grace of accepting someone else's leadership. And of
course, he has a fun side; which makes him a much loved person in any situation. Best wishes,"
Ankit Gandhi, taught Kantinath at Galgotias university
"Kantinath is one of the best student of our class. He supports us and help us in lifting to a high stage."
YAAS KHAN, studied with Kantinath at Galgotias university
Contact Kantinath on LinkedIn

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