CONTENTS

Interview: Telecom:
Abu Dhabi Group - Top Foreign Investor in Pakistan Shift in Telecom Tactics Is Telecom Honeymoon Period Over? Illegal Sale of SIMs Neglected Post Paid Customers Ericsson Showcased 3G Advantages Telenor Doctor on Move Zong-ing The Telecom Nokia’s Debutant Customer Care Centre NSN to Deploy NTC’s IP Backbone Market Place Nokia’s Bluewin TV for your Mobile 8 10 11 12 16 20 24 26 28 34 42 77
Leading Telecom News Magazine

CONTENTS MAY15-JUNE15, 2008

Customers are Strength Mr. Marwan Zawaydeh, CEO, Warid Telecom

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PTCL’s Loot Sale?

Cover Story: 46

Will the new government be able to save our national asset?

Cover Story:
PTCL's Loot Sale? Will the new government be able to save our national asset? 46

IT:
E Commerce industry in Pakistan HP Mainframes Outplay in Asia Future of Call Centers in Pakistan Hactivism Roots in Pakistan 40 79 85 86

HR:
Abu Dhabi Group - Top Foreign Investor in Pakistan | 8
Human Factor Intelligence The Challenge of Retention 75 83

Events:
Telecon 2008 Concludes in Karachi TELETECX 2008 Reema Signed as Wateen’s Brand Ambassador SUFI Festival Concluded Canon Swept Lahore Digital Mela 18 22 30 38 67

Informative:
Coming Mobile Current Mobile Mobile Review MOTO Masti India Debuts with 3G Branded Phones 50 52 58 63 66

SUFI Festival Concluded

Customers are Strength

Briefs:
National International 88 97

38

Mr. Marwan Zawaydeh, CEO, Warid Telecom

14

4

Reema Signed as 30 India Debuts with 3G Wateen’s Brand Ambassador Branded Phones

66

Telecon 2008 Concludes in Karachi

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Sharing Infrastructure Becomes Vital
Power crisis is leaving worst financial impacts on telecom sector like any other business domain of the country. With increasing competition, decaying service prices, investment pressure for 3G rollout, emergence of new players and growing operational expenses, power shortage in the country has fanned the fire in shaking telecom investors. An immediate and effective re-evaluation of business strategy should be carried out in order to lessen the effects of this dilemma. With considerable geographic spread and a populous rural track, telecom companies are working vigorously to expand their network reach to far flung areas of the country. The current business scenario, where the rise in cost of primary and uninterrupted power supply has amplified enormously telecom companies must tie their hands together to share their infrastructure to minimize the expenses. Estimates, suggest that there are more than twenty thousand telecom towers in he country that worth millions of dollars. Market study predicts that at least twenty percent telecom towers are erected with no competitor's presence, which can be shared amongst the cellular operators. Telecom infrastructure sharing can not only shave the fat off an operator's capex but also opex costs as well, can be vital in coming days. All operators' under the umbrella of government must unite to gain the benefits of network sharing.

Zubair Ahmed Kasuri Aamir Attaa

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Cellphone Snatching
THE newly-appointed IG, Sindh, has shown his resolve to curb street crimes, specially the menace of cellphone snatching. It's a welcome sign but needs an entirely new strategy to deal with it. As a concerned citizen of Karachi, I would like to put forward a plan that I believe can be highly effective in catching these criminals red-handed. The police should appoint some of their own men as bate by getting them dressed up in civilian dresses and asking them to stand at bus stands and all those marked places where cellphone snatching takes place the most. They should expose their cell phones and pretend to be in the middle of a conversation. I can bet they will be confronted by these cellphone snatchers and that is the time when a team of undercover policemen, already watching this activity from a distance, could catch the criminals red-handed. It's like throwing bait and waiting for the catch. Twenty or 30 such exercises will seriously curb this menace to a great extent provided our police get serious about this issue. Arsalan Faruqi, Karachi

Misuse of Cellphone SIMs
In developed countries one cellphone SIM is issued at a time to a person after verification of proper credentials of user and a contract is signed for a particular period between the service provider and a user during which the user cannot break the contract. In Pakistan various service providers issued uncounted cellphone SIMs without proper documentation, which has created serious security threat not only for the country but also for intelligence and law-enforcement agencies. Terrorists use cellphone SIMs to communicate among members of their groups in order to plan and conduct acts of terrorism. After two years the Pakistan Telecommunication Authority (PTA) has asked service providers to block dubious SIMs by May 22. Out of a total of 81 million mobile phone subscribers, 7.4 million SIMs have been issued by cellular companies on fake or non-verifiable documents while Nadra has no details of 35 million SIMs in the country. Cellular phone companies must accept the responsibility that they have failed in keeping proper records of their subscribers due to which government and various law-enforcement agencies are facing a lot of problems in tracing the culprits. Cellular phone companies should issue SIM cards only to such users who possess computerized national identity cards. Moreover, users of SIMs issued on old identity cards should be asked to submit a copy of NADRA CNIC so that proper data should be maintained in NADRA's records. The policy of issuing 10 SIM cards in the name of one person is not appropriate. To give leverage to a family who would like to be connected on the same network, the application forms should clearly mention the names of actual users and relationship with the person in whose name a SIM card is issued. The service providers should also take a copy of CNIC of the actual user. As stolen and snatched cellphone sets are openly sold in the mobile market, the government should devise a policy of "lost mobile tracking" system to enable law-enforcement agencies to trace a lost, stolen or snatched mobile phone set through satellite system and reach the culprits within the shortest possible time. Syed A. Mateen, Karachi

Credit Card Theft
I feel sorry to say this, but there is no way to prevent credit card theft and fraud. This is a multi-million-dollar crime all over the world, and banks/credit card companies and governments, despite their best efforts, are unable to stop it. However, banks/credit card companies all over the world, in their greed, continue to advertise and sell credit cards and promote their use, as this is very lucrative for them. I would, therefore, advise credit card holders that there is only one way to avoid credit card theft and fraud, and that is to stop using them. Abid Shaikh, Karachi

PTCL Ordinary Broadband Service
Today, I read about PTCL's poor broadband service, and I want to inform you that I am also the victim of same company. After applying for PTCL broadband, I had to wait for two long months, before I received my username and password from the installation team. Afterwards, I had to wait for my DSL modem to reach me. This all process took almost three months. During these days, after the DSL was installed, due to some domestic reason, I could not pay my phone bill. This resulted into disconnection of my landline phone and the broadband as well. However, after paying the bill, and contacting the customer centre, my phone got working but the broadband was never restored. I don't know what procedure to follow, as the help line guys do not respond to any of my call. Someone please help me in this. Rizwan Ullah, via Email

Always Neglected
This is to all HR managers of national and multinational companies. They always claim in their ads, "We are equal opportunity owners", but the opportunities are given to few who have degrees from the well-known universities. Candidates from interior districts are always neglected. Pakistan's 75 per cent population belongs to middle class and lower class. A majority of students get education from local universities and colleges, and they are very hard-working, talented and faithful and they will certainly prove to be good employees if given a chance. They are, however, rejected, probably because they have domiciles of interior districts, as I am in my own district. I have applied twice in an oil and gas company but the company is not ready to employ me even as a trainee technical. As a graduate, I still have been looking for a job in my town. It is my earnest request to government authorities, as well as to private companies, that we should be given equal opportunities in every department. Faheem Ahmed Ghaloo, Dadu
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Future of the Internet in Pakistan
The Internet industry in Pakistan has come a long way over the last eight years. The market has now grown manifold with the largest majority of subscribers in Karachi while the rest are almost evenly divided between Lahore and Islamabad. The question is: Is Pakistan ready to hop onto the bandwagon of information disseminated through the Internet? New wireless WiMAX technology shows it possibilities to achieve download speed of up to 65 Mbps at close range to users. This would be sufficient to plug many of the gaps in the Internet infrastructure quickly and at much lower cost and inconvenience than digging up roads to lay new cable. This is the need of the hour that the government should help and work in tandem with companies like Wateen Telecom for the promotion of WiMAX so that all the able-bodied people of Pakistan residing in towns and cities other than the three privileged ones mentioned above Zill-e-Rehman Khan Niazi, Islamabad

Send us your letters at flare.mag@gmail.com or at our postal address. Flare reserves the right to edit letters for clarity and space.

Telecom

Flare Report

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Through the years, the Group has demonstrated great passion by bringing billions of foreign investment which was acknowledged by Pakistan

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cknowledging the passion, that the Abu Dhabi Group has demonstrated through the years in bringing billions of foreign investment in Pakistan; that not only played pivotal role in maximizing the living standards but also boosted the economic scenario in country, the government of Pakistan has officially declared the Abu Dhabi Group as the "Largest Foreign Investor Group of Pakistan", in an investment forum, Middle East Pakistan Agriculture and Dairy Investment Forum in Dubai.

H.H. Sheikh Nahayan Mabarak Al Nahayan, Chairman Abu Dhabi Group, addressing the forum.

H.H. Sheikh Nahayan Mabarak Al Nahayan, Chairman Abu Dhabi Group, receiving award from Mr. Naveed Qamar, Minister for Privatization, Pakistan.

H.H. Sheikh Nahayan Mabarak Al Nahayan, Chairman Abu Dhabi Group, responding to a question during the forum.

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The Investment Forum was The award was given by Mr. organized by MAP Services Naveed Qamar, Federal Group, duly supported by Al Minister for Privatization to H. Rabi Saudi Arabia, Tetra Pak, H. Sheikh Nahayan Mabarak Al Nestle, DeLaval, Millac Foods Nahayan, Chairman Abu Dhabi and Shakargunj Ltd. Pakistan Group. Mr. Bashir A. Tahir, was listed as one of the major CEO, Abu Dhabi Group, Mr. emerging markets in the world Khursheed Mehmood Kasuri, economy, placing the country on ex-Foreign Minister, Mr. Hafeez a list of 25 countries displaying Sheikh, former Minister for continued "moderate to strong Privatization were also present growth over a sustained period at the occasion. The Award to of time". Morgan Stanley in its Abu Dhabi Group is recognition June 2006 Economic Survey by the Government of Pakistan reported about Pakistan "its for operating in various ecoeconomy has been growing nomic sectors in Pakistan. The quickly in recent periods and Abu Dhabi Group has been a Dubai: H.H. Sheikh Nahayan Mabarak Al Nahayan, Chairman Abu Dhabi Group after receiving the award at corporate direct investors have harbinger of change and "Investment Forum" in Dubai. Mr. Naveed Qamar, Minister for Privatization, Mr. Khursheed Mehmood Kasuri, taken notice". It is important to enhancement. It has always Ex-Foreign Minister, Mr. Hafeez Sheikh, former Minister for Privatization, and Management of MAPs, the note Meryll Linch stated that taken initiatives to progress organizer of Investment Forum, also seen in the picture. "Political changes are not likely unequaled in history and set innovation to new in addition to generous contributions in the to derail economic progress. Key sectors are heights. Middle East Pakistan Agriculture and health and education sector of Pakistan. either deregulated or straight forward in terms of The forum's aim was to showcase Pakistan's desired direction". Dairy Investment Forum is another step forward dairy and agriculture sector for the Middle East in line with this vision. Pakistan's agri-sector's growth of 4.6 perAdditionally, Pakistan's private sector also or Gulf investors and for compatible Pakistani cent, second only to China's 5 percent. acknowledged the contributions of Abu Dhabi and Gulf business houses to exchange contacts, India and Malaysia have grown at 3 percent Group. The group's investments include Bank experiences and network with a view of generat- and 3.1 percent respectively. The ROI in some Alfalah, Warid Telecom International, Wateen ing interest in investments and JV opportunities of the dairy/agri products is one of the best not Telecom International and United Bank Limited, in the sector. only in the region but also globally.

Telecom

Flare Report

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Cellular users' increased awareness has left no room for operators to rely on low pricing strategies or VAS to ensure customer loyalty. In current scenario Customer Services has become vital that will drive the fate of cellular companies

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s mobile users become increasingly aware of ups and downs of cellular packages and tariffs, it is evident that price war through low call rates is no longer a viable strategy for mobile operators. During the early days of the telecom industry, call rates were the major deciding factor for switching or remaining with one's telecom provider. However, as mobile telecom companies battle for supremacy, profit margins are hitting bottom limits, resultantly companies are fast shifting their focus from customer acquisition to customer retention. As telecom giants realign their marketing strategies in this all out cellular war, they are pulling out all stops. It is common to see lowest ever call and SMS rates complimented through mega-budget advertising campaigns, event launches and high profile star endorsements,

guarantee of customer loyalty and cannot prevent churn, then how are the industry leaders to maintain their advantage? In such an environment where the customer has become increasingly knowledgeable and the bar is continuously being raised through competition, the answer can only be found in one area and that is the arena of customer services. The rise and demise of mobile operators within the telecom industry will now be played on another field, no longer focused solely on tariffs, coverage or VAS. This new frontier shall be distinguished by the simple philosophy of a service

The rise and demise of mobile operators within the telecom industry will now be judged through Customer Service; no longer focused solely on tariffs, coverage or VAS
establishing "larger than life" campaign strategies as a norm within the telecom industry. However, in this cut-throat environment, such campaigns are no longer the guarantee of success and have lead industry players to increasingly look for Value Added Services (VAS) through which to entice customers. Paradoxically, it is the phenomenon of falling call rates and increasing VAS being juxtaposed with fast rising customer expectations, which is creating a dilemma for these industry players. If low call rates and VAS are no longer a

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industry focusing on enhancing customer experiences and developing them as the new generation of brand ambassadors. Simplistic as it may seem, this philosophy has proven to be a mantra for success stories the world over. Take for example, the exceptional success of McDonalds, which remains one of the most frequented restaurants in the world. It owes its suc-

cess to the fact that they have constantly exceeded customers' expectations; be it through exciting new value promotions or the convenience of designated play areas for children, and consistently proving that they care for their customers. An example that aptly demonstrates perfect execution of initiatives which enhance the customer experience and ultimately exceed customer's requirements is Mobilink. It is interesting to note how the company has risen to the challenge to not only meet customers' expectations but, pre-empt its growing customers' needs. The example here is the introduction of their call centre Customer Services in four different regional and national languages; Pushto, Sindhi, Urdu and English. Once a customer calls they are connected to an automated helpline, wherein the pre-recorded voice prompt options are offered in these languages. Moreover, customers also have the option to speak to a customer service representative in their language of choice. With more than half of the new connections per year being from the non-metropolitan sectors of society, there is a dire need to ensure that all linguistic requirements are met and the digital divide is bridged. Mobilink, wisely, has realizes the old adage of "customer is king" and is seen to be channeling its efforts in this direction. As the telecom war in Pakistan evolves it remains to be seen who will exceed customers' expectations and how fast they can achieve it.

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Ismail Qureshi

Telecom

Like any other business domain that trembled after some years of sensational gain, such as calling cards, dial-up internet service providers and others, the symptoms for gradual telecom decay have started appearing
elecom honeymoon era in Pakistan, which lasted almost five years (20032008), saw tremendous growth while breaking almost every global record; ranging from network expansions, number of subscribers to service pricings. During these years, Pakistan consumers enjoyed the benefits of cellular wireless technology for easy, better and quick access to their communication. They warmly welcomed and embarrassed new means of inexpensive communication compared to older landline based infrastructure. The investors, telecom businesses and Pakistani treasury - all made good bucks and it was a win-win situation. However, sadly though, it seems like that the golden period for Pakistan telecom is going to be over soon. The spike in teledensity and corresponding load on the new infrastructure is causing a number of service issues. To add fuel to fire the telecom rates for calls to Pakistan and within Pakistan, in case of PTCL, have started rising, causing a lot of concerns. There are number of factors that lie under this particular discussion, which support the logic of the topic as well. The Pakistan Telecommunication Authority (PTA) recently increased Approved Settlement Rate (ASR) by 100 per cent, which has made calling to Pakistan more expensive. Immediate reactions can be categorized in following points. Grey Traffic likely to get doubled if not multiple fold, despite the equipment and procedures available to block any illegal traffic through VoIP LDI may increase origination rates as well Yet more regulation! PTA stays relevant to pricing Market pricing would take a back seat Operators who are observing serious declines in their revenues, such as PTCL, have started finding alternate ways and tricks to grab the money from customers. Landline call rates going uphill, is a clear demonstration of operator's intentions. Forced activation of Pakistan Package, voice mail, line rent on PTCL wireless, are other instances found where PTCL tried to recollect its dropping financial statement's posi-

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tion. Another element that is a direct hit on customers' pocket is helpline calls, which are not free anymore. Charging help line (call centre) calls was a unique idea, never ever implemented before anywhere in the world. Charging helpline calls is largely considered a wrong step when the service providers' websites are either with in-complete information or a large amount of population have

advertisements emphasize the lowest possible rate to grab attention. Over the years mobile service packages have become difficult to understand. It used to be pre-pay & postpay and in-network & out-ofnetwork plans few years ago. Now we see the option of lower price for pre-defined numbers (usually in-network) such as family and friends,

no access to internet. Almost every cellular company bears a bunch of packages, which at times creates good ambiguity, charging calls which are made to their contact centre seems a purposeful step leading towards some money generating tool.

With very limited population having access to service providers' website, thus limited information about products and services, charging help line call is largely considered as an unethical business move
Beyond these technical ways, telecom companies also tend to rely on deceptive marketing strategies to leave a physiological impact on customers' minds. Aggressive marketing campaign and advertisement displaying 50 paisa, 3 paisa, 1 paisa call rates normally does not include 15 percent CED. These advertising campaigns try to one-up other competitors; the

this offer is available with almost all cellular companies. The rates advertised are usually based on lowest billing duration (say 30 seconds) or for friend and family circle. In reality the low rates being advertised come with many conditions, such as specific time for any specific rate, onnet/off-net call rates. To figure it out one has to read the fine print carefully. Some people hold the view that given the tremendous progress made, telecom situation in Pakistan is not justified. Yes, there have been great advances made but if we do not fix the structural issues early on, we will lose much of that progress. Left unchecked we may even regress to a point where there's plenty of competition but consumers end up without the services they deserve at a fair price. Broadband is an appropriate example. The public has been tormented with poor service and caps on the usage. Effective regulatory measures, consumer protection laws and a code of ethics can keep the telecom sector on the right track, for the betterment of the consumers and the national economy alike.
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Telecom

Azhar Javed

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

New government has already started showing its concern over the issue of illegal SIMs. Despite repetitive, but, let's term them unserious, efforts PTA has failed to cap the illegal sale of mobile connections. While reviewing the situation, Sub-Committee of Senate Standing Committee on Interior has strictly asked PTA to direct cellular companies to get 35 million unregistered mobile SIMs registered by June 30 and block another 7.4 million SIMs, obtained on fake documents by end of May
he issue of un-registered mobile phone connections was first pointed out earlier last year, when a close connection between such anonymous SIMs and terrorist activities was unveiled. Current government has already shown its concern over the issue, as only in its first month, the new government's Sub-Committee of Senate Standing Committee on Interior has asked Pakistan Telecommunication Authority (PTA) to direct cellular companies to get 35 million unregistered mobile SIMs registered by June 30 and block another 7.4 million SIMs, obtained on fake documents by May 22. Chairman of the Committee, Senator Talha Mehmood stressed these directives after the meeting and emphasized that if cellular companies do not abide by the directions, each of them would be fined Rs 350 million The Senate Body on Interior was informed that there are as many as 35 million unverified active mobile SIMs out of a total 81 million issued SIMs. The Sub-Committee also directed PTA to ensure issuance of not more than 10 SIMs on one ID card and take strict action against violators. The committee also constituted a fourmember body comprising members of PTA, NADRA, Interior Ministry, cellular companies and Ministry of IT to work out strategy for online verification of mobile SIMs. Additionally, the committee said that it would also prepare a code of conduct to check the immoral advertisements on the electronic media by the mobile companies. The Committee also asked the mobile companies to give their audit reports to Senate Standing Committee on Interior so that it could be determined that how much investment they have brought in so far. The meeting was also attended by Senators Raziq Khan, Gulshan Saeed, Sadia Abbasi and Dr. Abdul Khaliq Pirzada, Interior Secretary Syed Kamal Shah, Chairman PTA and NADRA and representatives of Ministry of IT and mobile companies also present in the meeting. The committee asked the PTA and cellphone companies to develop software to monitor the issuance of multiple SIMs on same name, furthermore cellular companies must make sure that SIMs are being sold through authorized outlets only. Pakistan Telecommunication Authority has failed to combat against the unauthorised subscriber identity module (SIM) business in the country. It was a routine by PTA to issue direc-

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tives to cell phone service provider companies to not to issue unauthorized SIMs to the subscribers but it could never happen so.

The Senate Body on Interior in its meeting was informed that there are as many as 35 million unverified active mobile SIMs out of total 81 million issued SIMs
Many of news item published in the national media suggests the use of 'illegal mobile SIMs' in the criminal and terrorist activities, the government has given a special task to the police to stop the sale of SIMs from shops other than only the registered franchises or sales & service centers of cellular companies. These SIMS are easily available at unautho-

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rised general stores, medical stores and other grocery shops, which is illegal. The instructions were issued in the wake of reports that some hardened criminals had used dozens of mobile SIMs at a time in the criminal activities. The police investigation officers also took into custody some mobile SIMs from the possession of the criminals, which they had used in high profile crimes. They got these SIMs from the shopkeepers, mobile phone shops and general stores that were not authorised to sale the SIMs. During investigations it was found that mostly these SIMS were purchased on fake documents. The police officials are being directed to collect information about the Franchised License Holders of all the cellular companies in their respective areas. The IGP Punjab was informed that misuse of mobile SIMs of the cellular companies operating in the country, was a major source in orchestrating crimes. The Punjab police said that its not an easy task to find and trace out the criminals who mostly used the mobile SIMS and later discard it after completing their targets. It is learnt that the mobile SIMS business is very fruitfull and being carried out by thousands of shops, general stores, even at medical stores. The sale of mobile SIMs from these informal sale points actually violating the rules of Pakistan Telecommunication Authority. A code of conduct was already issued by the PTA to the license franchise holders of cellular companies under Section 109 of PTA. The franchise/sales outlet staff are being directed to ask the customer his original National Identity Card (NIC) and its copy, particulars of two other persons including copies of their NICs, and land line numbers as a reference and copy of customer's utility bill (water or electricity or gas, or telephone). The police has raided and arrested dozens people who were found involved in selling unauthorized SIMs. However, all these tricks could not stop the illegal sale of such SIMs. We have to wait and see if the current actions and directives by Senate SubCommittee can make any difference in the scenario. But there is no doubt that cellular companies will have to play the key role despite of just the counting the hits.

Interview

Flare Report

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Mr. Marwan Zawaydeh
CEO, Warid Telecom

Mr. Marwan Zawaydeh, CEO, Warid Telecom, is known for actively promoting world-class cutting-edge technologies in the communication industry in Pakistan, Middle East and internationally. He is an electronic engineer with 25 years of experience at Etisalat in telecommunication including transmission, switching, access, mobile, internet, e-commerce and CATV. He held various senior level positions and from 1996 onwards, he served as Senior Executive Vice President, Engineering Department of Etisalat. Mr. Zawaydeh significantly contributed towards the successful launch of Warid GSM network in Pakistan in addition to rolling out the network covering 28 cities in a short span of seven months.
Flare: How do you view the country's telecom sector? Marwan Zawaydeh: Abu Dhabi Group felt the need to diversify their investment portfolio in Pakistan, primarily because of the huge poten14

tial we saw in the telecommunications sector. If you look at Pakistan's telecom scenario you will see that the country has an enormous population with reasonable tele-density level. We see a growing economy going through a positive structural change. According to world surveys, Pakistan's demographic dividend amounts to 100 million persons are below the age of 25 out of 160 million. Despite the efforts made by all the operators in Pakistan, rural coverage is still lacking and Warid Telecom is committed to extend its coverage to all towns, villages and roads of the country. Flare: In your opinion, what is driving this growth? Marwan Zawaydeh: Pakistan has been experiencing a boom in its economy, especially when compared to other developing nations, in recent years and this growth can be sensed in Pakistan's cellular market as well.There are three factors driving this growth: telecom policies by the government, increased coverage by the operator and the launch of new products and solutions. The telecom industry has grown tremendously of what it was few years ago, however we still expect the challenges ahead. We pray and hope that the good work that has been done in such a short span of time would continue and all stakeholders will perform at their best to tape the potential in the market. The growth in the telecom sector however, cannot only be related to economic performance of the country. A key aspect of this growth has been the consistency of Government's econom-

ic policies and the role played by Pakistan Telecommunication Authority (PTA). Flare: What trends are you seeing in the market? Marwan Zawaydeh: It is the time for retention of existing customers and network expansion. All operators are trying extremely hard to keep the customers they have. Currently, the market situation suggests that ccustomers will settle for the operator who will provide them with the quality services at low cost. It must be noted that it is not just the price game but the experience of the subscriber as a whole. Getting more customers on your network is not really the most difficult part; in fact the real test is to retain existing customers. You may observe that subscribers are not loyal anymore, and that is natural because they would like to migrate where they can have the best experience. The operators would put up their best efforts to improve the customer experience on their network and provide customers with quality services through their business centres, call centres and franchises. The other important factor is the content service, you get the news, headlines of the day, prayer timings, weather updates, finance updates, religion section, gaming section, multimedia downloads and a bunch of other services which are getting more and more popular. We also foresee more usage of GPRS/Edge data technology for high speed data applications and messaging service. Flare: How is GSM and fixed line coverage in Pakistan? Marwan Zawaydeh: GSM is extremely pop-

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Interview

ular in Pakistan. The people have clearly expressed their preference to GSM over other means of voice communication due to its advantages. The affordability and freedom that GSM has to offer makes it an extremely attractive need for the Pakistani people. Mobile and fixed network convergence can take place only for operators who are deploying NGN (Next Generation Network) technology which will provide IP based Core Network and different type of wire & wireless access technologies. Flare: What is your vision as the leading telecom player ? Marwan Zawaydeh: Competition is always taken as a good element as, ultimately, it is beneficial for the end user. God-willing, we have now made our commitments to become a credible challenger to all other operators through excellent services and rapidly expanding coverage commitments. Once we have our expansion plans in place throughout the country, we see only the sky as our limit. Flare: How is competition in the sector? Are there any moves to increase competition? Marwan Zawaydeh: In this competitive market of five GSM operators, it is important that we deliver something that is innovative and unique in experience. Our proposition is offering best quality at competitive rates. We are building a base of satisfied customers, which will help us expand. Warid Telecom has the advantage of starting from a brand new network from day one to support our customers. Mobile Number Portability (MNP) also puts more pressure on operators as the customers can port in or port out without any hassle based on their good or bad experiences. Warid would create a difference through its superior service and pioneering approach. We came with very clear objective to create a quality network with affordability, ease to use and transparency for the customer. We are committed to cover every nook and corner of Pakistan, not just the major cities and towns. Flare: What challenges do you see in telecom sector? Marwan Zawaydeh: The mobile industry has been around much longer than the current surge of the telecommunications boom, it suggests that it has been able to meet the challenges that have been arising over the time. Some common characteristics of mobile industry are flexibility, cost savings, and mobility. Gone are the days when mobile phones were a novelty or icon of the future, and have become a potential staple in the communications toolkit. It is one industry that is developing by days. Some key challenges for the industry are low ARPU and low usage of data services due to lack of exposure and insufficient knowledgeable customer base. Today's consumers need the most comprehensive portfolio from value added products to brand loyalties. On the other hand, our consumers need to be educated about the utilisation of new products and services offered. Another challenge for the mobile industry in Pakistan is the shortage of commercial power in many cities and villages. This makes it even more difficult and challenging for the operators as it slows down the network rollout and also increases operational cost.

Flare: How are companies trying to overcome them? Marwan Zawaydeh: Warid is all prepared to face and overcome these challenges for all future endeavours. There is a need to build a culture of partnership between the government and businesses as they provide benefits in shape of revenue and employment generation. We also expect government to support in site acquisitions and provision of commercial power. The introduction of alternate revenue streams including mobile internet access, mobile banking, and other innovative services will be a major focus for all operators. We are

proud to be amongst the innovation pioneers from day one of our launch. Our offers have ranged from zero line-rent on postpaid packages, friends and family packages, low international dialing rates, on-net and off-net free minutes, SMS-only international roaming, International roaming, GPRS roaming, multiple billing options, customizable voice options, and other VAS packages. Warid is also known for providing the best voice quality, unrivaled connectivity and a reliable billing system. Our "e-top up" facility and USSD balance confirmation report to our prepaid subscribers have helped to build our reputation as an honest and trustworthy service-provider. Warid Telecom Pakistan recently entered into a strategic alliance with Singapore Telecom whereby which SingTel has acquired a 30% percent equity stake in Warid Telecom Pakistan. This strategic partnership was formed to support Warid Telecom continued growth, enhance its market position in Pakistan's telecom market and also to potentially provide Warid Telecom International with access to territories where Singapore Telecom has its presence. Warid Telecom International has become one of the successful regional GSM operators by launching three more new GSM networks in Bangladesh, Uganda and Congo within a short span of 3 years. Flare: What do your operations in Pakistan consist of?

Marwan Zawaydeh: Warid Telecom is owned by the Abu Dhabi Group, led by His Highness Sheikh Nahayan Mabarak Al Nahayan. Abu Dhabi Group's other successful investments in Pakistan besides Warid Telecom includes Bank Alfalah, United Bank Limited, Taavun, Wateen Telecom and Raseen technologies. Flare: What have been the most significant recent milestones for the company? Marwan Zawaydeh: Warid Telecom has achieved the milestone of 15 million subscribers on our third anniversary in May 2008. Furthermore, we have achieved highest number of post paid subscribers with strong reputation for the best quality network and right on track by deploying latest technology in the GSM network. More than 75 indoor building solutions have been completed, providing a very good signal strength and high quality of service to airports, hotels and other commercial buildings. Despite the fast growth and subscribers base Warid maintains a very high quality of service based on the international standards in all cities and roads where we operate. Currently we have a nationwide network of 25 state-of-the-art sales and customer services centres, 271 franchisees and more than 8400 retain outlets to serve our subscribers. Warid Telecom is also providing one of the largest and continuously growing International Roaming network in over 128 destinations with roaming partnerships with 197 global operators. This results in premium connectivity and the optimal experience for our loyal users. Flare: What are your main business objectives in Pakistan? Marwan Zawaydeh: Our Chairman, His Highness Sheikh Nahayan Mabarak Al Nahayan, has always placed a very heavy importance on quality and human resource development. This means for Warid to increase investment in expanding our GSM network using latest technology and on development of our human resource. We feel that service and value for money are the most important factors to compete and remain at the top of the market. Our market share goals are simple: to be the leading operator in Pakistan. With the grace of God, we have set an astonishing milestone by gaining so many customers in such a short period of time. We want to be the number one operator, to achieve this goal we have to focus on the quality of service, customer satisfaction and motivation of our valued team members. Flare: How do mobile phone operators in Pakistan view the possibility of launching 3G services in Pakistan? Marwan Zawaydeh: Currently, the Pakistani market is not ready for 3G. On the average, 3G sets cost over 20,000 Rupees. This makes 3G services a commodity for very few people. The feasibility of 3G services in Pakistan will depend very much on the license fee as well as network rollout cost. Broadband connectivity and high speed data services can be offered by Mobile operators using GPRS/Edge technology which requires minimum investment and most of the available handsets in the market to support GPRS/Edge technology.
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Telecom

Aamir Attaa

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Cellular companies are enjoying the pre-paid flood, thus neglecting post-paid community. Today, mostly pre-paid packages are more fruitful than of post-paid. While, we also see a shift, where post-paid subscribers are switching to pre-paid plans

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nly couple of year ago, bearing a post paid connection was considered a high profile element, and as a status symbol. Then people used to judge other's status by the type of connection one had. It was then a highly praised element, and deservingly so, as post-paid costumers used to get lot of attention and care from telecom operators; in terms of services and the advantages as well. Post paid customers, who are no doubt very small in numbers, easily shares the optimum part of revenues generated per head ratio (what we say it, Average Revenue per User, ARPU). World over, it is observed that postpaid costumers get least paying packages, mainly depending on the amount of monthly rent they pay to operators. T h e s e attractive p o s t p a i d tariffs not

*Rs. 1.25/minute is charged in addition to airtime charges for calls to other mobile networks, and Rs. 0.52/minute will be charged in addition to airtime charges for

*Rs. 5 per hour, on all on-net calls made after 11:00 PM and before 7:00AM **Different Rates at different Times Note: All prices are exclusive of 15 % CED Remarks: Healthy, useful packages…with ladies first, the lovers' package, other wise, jazz budget impressed me. And if you are SMS buddy, then select Jazz Octane. Special Note: You can get Unlimited SMS for 1 month for Rs. 100 or 500 SMS for Rs. 50, or 100 SMS for Rs. 15 as well ; - ) Comparison Post-Paid subscribers can easily get jealous of pre-paid folks; the way they are getting treats is incredible. It is to be noted that pre-paid packages keep on changing every 3rd if not 2nd

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o n l y surround the voice traffic, but the data traffic is also offered at inexpensive rates. However, the scenario, in a gradual form, started transforming and now the situation is entirely opposite to what it was few years back. Today, offerings are very limited with least benefits for post paid users when compared to pre-paid ones. We can not develop an equation to directly compare the both type of packages for all cellular companies, due to line rent and other constraints, but if we summarize the difference in a tabular form, the picture looks like below for Mobilink packages. Mobilink Post Paid (As of May 9, 2008)

calls to fixed lines Note: A l l prices are exclusive of 15 % CED Remarks: Seems, you pay your line rent for your free minutes…other than that, air time seems good, but off net calls are simply expensive, take this Freedom Plan 3, with 400 line rent, you will have to pay 2.50 for your off net calls, 15% CED will make Rs. 2.88 for your off-net calls. Freedom unlimited packages are maybe only used at PCOs or for top executives, (pardon, I had to relate two entirely different classes under one package) so lets forget them. Mobilink Pre Paid (as of May 9, 2008)

Lowest SMS rate for Mobilink post-paid plans is 20 paisa and that is for 'Freedom Unlimited' when you pay 5000 monthly rent, on other hands, you are offered 20 Paisa/SMS on a free pre-paid package Jazz Octane
month. Or they keep on getting bundle offer every month. But what's there for the post-paid ones? high line rent? high calling rates? Over charging? In such a situation, only option left for post paid subscribers is to quit and shift to pre-paid plans, as cellular companies seems enjoying them with pre-paid flood.

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Flare Report

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Ericsson's technology and thought leadership in Pakistan Telecom Industry continues to thrive as the 3G - Taking You Forward Roadshow arrives in Lahore and Islamabad. For the first time in Pakistan, telecom stakeholders have the opportunity to experience virtual 3G applications. Ericsson is playing host to more than 300 representatives from telecom operators, regulators and media of Pakistan. The Roadshow aims at showing the business opportunity for 3G and at creating awareness and simulating richer user experience with mobile broadband

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akistan's phenomenal mobile experience of today penetration growth, with mobile with GPRS/EDGE netdensity at 52%, has shown that works with that of people prefer to be mobile. There HSPA networks. are over 82.5 million mobile subInnovative applications scribers in Pakistan while total teledensity like Clickable World, is at 56.70%. Ericsson's recent consumer Me-on-TV, Turner lab studies show that 50% of the 20,000 Media to name a few consumers interviewed in Asia Pacific were also shown which would like their broadband to work everyenable not only faster where, also on the move. By 2010, more access but richer user than one billion end-users will have access experience to media to broadband services, both via fixed and and entertainment to mobile networks. users through their This opens a wide market for high mobiles. "The improved speed communication and converged servuser experience will ices between networks. Analysts predict drive increased data that mobile data will take up rapidly in the usage which in turn will next few years, fuelled by an increasing Islamabad: Marketing Director Ericsson, Jermy Foster addresses a press conference at help operators increase Pakistan National Council of Arts. adoption of open approach to the mobile their revenues" said Mr. internet, flat-rate data pricing and ongoing Zibber Mohiuddin HSPA networks across the globe with varying deployment of 3G HSPA networks. The evolu- focus from coverage to capacity and what operEricsson is a strong partner of progress for tion of HSPA networks to Long Term Evolution ators in Pakistan can learn from the experience. (LTE) has already been defined by 3GPP (the The roadshow also covered all aspects of techThird-Generation Partnership Project) and is an nology and business that need to be considered integral part of the full service broadband con- and planned for while rolling out a mobile broadcept. Several of the leading global operators band network. have already committed to LTE and have initiat'Mobile broadband offers a wealth of possibiled trials. ities for consumers, from improved health care,

"Mobile broadband offers a wealth of possibilities for consumers, which will bring us a step closer towards becoming an information-rich society" Mr. Zibber Mohiuddin, President and Country Manager, Ericsson Pakistan
Ericsson is the first to bring a demo of the 3G concept to Pakistan. A 3G Roadshow held featuring the possibilities that 3G can offer via live applications. Over the course of three days at Pakistan National Council of Arts (PNCA) Islamabad, leading players from operators, regulator, government bodies, press and media participated in the roadshow and were exposed to real time applications. Ericsson also shared the industry trends and regional uptake of mobile broadband. In addition, Ericsson recounted its vast experience of helping its customers roll out

Director Marketing Middle East Jermy Foster briefs the media persons about the new product of Ericsson 3G.

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security and better access to education to personal communication and access, information and entertainment -all of which will bring us a step closer towards becoming an informationrich society' said Mr. Zibber Mohiuddin, President and Country Manager, Ericsson Pakistan (Pvt) Ltd. "Bringing mobile broadband services to the people of the country will realize our vision of Communication for All" he continued. A number of applications were demonstrated during the roadshow which compared the user

A model shows 3G cellular phones of Sony Ericsson Company during a ceremony at Pakistan National Council of Arts.

the Pakistan telecommunications industry. For over forty four years, Ericsson has been actively contributing towards the advancement and evaluation of telecommunications in the country. The 3G Roadshow is yet another testimony of Ericsson's commitment to taking Pakistan forward.

Event

Azhar Javed

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

TELTECX 2008 successfully provided the private, corporate and institutional investor with comprehensive information about investment optometry available and brought together the key stakeholders with the telecom industry to form new business alliances, share business practices, form high net worth partnerships and interact with individual customers on a personal basis
wo-day TELETECX 2008 exhibition held in Lahore to discuss and review the telecom marketplace and potential and challenges that it has got for upcoming years mainly focusing Wateen Telecom who organized the exhibition as well. This technology and telecom expo was inaugurated by Principal Officer US Consulate Bryan D. Hunt. Pakistan has got the fastest growing telecom markets, not in cellular domain but also in broadband and other communication mediums too. Wateen has significantly played its role while witnessing promising growth since its consumer launch in December 2007. The event aimed at revolutionizing the use of technology in today's fast paced world and focuses on promoting the Pakistani technology industry to the international-level. Information technology experts and telecom companies demonstrated at the conference catering to the demand of consumer electronics, presents with a one-stop window to meet with all those seeking answers and solutions in the area. On the first day, the large number of the people visited the exhibition and asked many questions to the exhibitors and stallholders. The visitors remarked that the event provided a platform to investors, decision makers and managers besides other stakeholders to share their ideas as well as exchange views about current and future trends in the telecommunication sector.

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The event also attracted a large number of trade visitors of IT products and services, proving to be a one-stop shop for internet and telecommunication technologies and solutions to empower the Asian economy. The Nexlinx people said that the visitors walked on to their stalls as their expertise in building networks from the ground up has been unmatched by any other provider. Company's representative said that they had successfully completed various data communications infrastructure projects ranging from long-range wire-

works; our experienced team of engineers could implement the projects successfully and in a timely fashion. In today's competitive environment, one cannot afford to gamble on the quality of business communications, if you still are accessing the Internet through another provider, maybe its time for you to switch over. The event mainly targeted the business driven, executive level exhibits, which are targeted specifically at entrepreneurs, as well as institutional investors and is dedicated to providing

Yawar Irfan addressing on the occasion of Teletecx exhibition

Wateen Telecom stall at TELETECX 2008 exhibition organised by Wateen Telecom

Nasran Manullah, Saba, Sara, Amir Rashid and others standing on the stall of Wateen during a two-day TELETECX exhibition

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Pakistan has got the fastest growing telecom markets and Wateen has been experiencing promising growth since its consumer launch in December 2007

less networks to entire fibre backbones for large campuses. They said that the visitors were told that whether they needed require expertise in fibre optics, copper transmission, infrared or wireless net-

them with comprehensive information on the opportunities hidden in the Pakistani industry. The TELTECX 2007 showcased a wide range of local and international exhibitors. The event acted as a forum for IT, Telecom and Technology developers and marketers to create new opportunities.

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People visited Zong stall at TELETECX 2008 exhibition organised by Wateen Telecom

Kenwood Electronics displayed products at TELETECX 2008 exhibition organised by Wateen Telecom

Ufone stall at TELETECX 2008 exhibition organised by Wateen Telecom

LAHORE, A view of HP stall at TELETECX 2008 exhibition organised by Wateen Telecom

Raffles Computer officials at TELETECX 2008 exhibition.

According to the organizers, the TELTECX 2008 successfully provided the private, corporate and institutional investor with comprehensive information about investment optometry available and brought together the key stakeholders with the telecom industry to form new business alliances, share business practices, form high net worth partnerships and interact with individual customers on personal basis. The exhibitors profile consisted of consumer electronics, all types of service providers in Telecom and IT areas, all types of Telecom and IT equipment, software and hardware companies, mobile companies, software houses, internet service providers, educational institutions, calling card companies,

peripheral devices, Telecom related equipment, books related to IT and Telecom sectors, solution providers, engineering technology manufactures, auto-technology manufactures and hardware technology manufactures. There are good omen that some mega events that take place annually, one is ITCN Asia. The three days exhibition of unrivalled products and technologies - a showcase for the best the Asian IT community has to offer. ITCN Asia is destined to be one-stop shop for Internet technologies and solutions to empower the Asian economy. Another is Connect Pakistan, an annual interaction between global IT & Telecom industry professionals, is being organized by Pegasus Consultancy, the pioneering and leading B2B Conferences & Exhibition (C&E) organiser in Pakistan. The event is scheduled to take place from May 15 - 17 2008 at Karachi Expo Centre.

Yahoo Shares Sink after Microsoft's exit
Yahoo Inc's shares tumbled as much as 20 percent after Microsoft Corp withdrew its $47.5 billion take-over offer, wiping about $7.6 billion off the Internet company's market capitalization and piling pressure on its leadership. In the aftermath, Internet search leader Google Inc seemed poised to reap the gains of the missed deal, which would have been one of the biggest mergers in the technology sector and may have threatened Google's steady expansion on the Web. Microsoft shares rose 2.6 percent on relief that it was not willing to overpay for Yahoo, while Google rose 2.2 percent." The terminated Microsoft/Yahoo negotiations eliminate the risk for now of a stronger online advertising competitor to Google, Yahoo has been testing an advertising partnership that would give arch-rival Google part of its search listings. While some on Wall Street see this is a potential way out for Yahoo, it also represents a new fringe benefit to Google.

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Telecom

Flare Report

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Now you can get the advantage of your tele-doctor even if you are in a far flung area of Pakistan; and that too at a very nominal fee of Rs. 8 per minute. Telenor's Tele-Doctor is introduced to provide Telenor Pakistan subscribers easy and instant access to medical advice wherever and whenever needed
elenor Pakistan, has announced the commercial launch of its mobile medical service, "Telenor Tele Doctor 1911" - the first service of its kind in the industry. The service aims to provide Telenor Pakistan subscribers easy and instant access to medical advice wherever and whenever needed. The service provides Telenor Pakistan subscribers 24/7 telephonic access to qualified and experienced General Practitioners. These online Tele Doctors will be able to provide Telenor Pakistan subscribers with basic health information, medical advice and laboratory report interpretation in local languages of the subscribers' preference, in addition to Urdu and English. Female callers wishing to talk to female doctors will also be facilitated. These preferences will be provided to callers via a specially designed call forwarding facility. Tele Doctor 1911 service is designed to pro-

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vide callers with an assessment of symptoms and complete answers to medical health-related questions based on internationally accepted and recognized medical decision-making protocols. The service will also provide online access to Tele Doctors with medical records of previous callers to facilitate better follow-up. Telenor Tele Doctor is all set to establish new benchmarks for corporate social responsibility in the industry as it provides valuable expert medical advice to Telenor Pakistan subscribers at Rs. 8+tax per minute against regular doctor visits at almost Rs.500. The service has been formally endorsed by the Ministry of Health, Sindh. Chief Marketing Officer Telenor Pakistan Lars-Christian Iuel describes the service as a 'new concept in Medical Advisory Service': "Telenor Tele Doctor 1911 service has been launched to give our valued subscribers all over Pakistan personalized attention, especially

those who have difficulty seeking medical information because of barriers that may include education, affordability and language among others. "Keeping with our objective of striving to be a socially responsible organization, we also hope to reach out to people who refrain from getting medical advice for privacy. Apart from providing healthcare and medical advisory services to callers, this service will also provide information and awareness about healthcare and healthrelated hazards. We hope that the Tele Doctor project will work as an example to follow for community initiatives in the telecommunication industry." The service has the capacity to accommodate 4,000 to 5,000 callers daily. It takes into account not only cost but attempts to acknowledge gender and language barriers as well, and provide easy solutions.

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ndustrial Information Network conducted seminar at Karachi Peshawar, Sialkot chamber of Commerce, in collaboration with Karachi Chamber of Commerce & Industry on "B2B E-commerce in Pakistan. The purpose of seminar was to create awareness on IIN new portal http://b2b.iin.com.pk and its services, and how the chamber members can facilitate from it. Seminar started with a welcome speech by President of KCCI Mr. Shamim Ahmed Shamsi. He appreciated the efforts of IIN and the Business-to-Business services that are offered. President of KCCI Mr. Shamim Ahmed Shamsi presented the awarding shield to Salman Khalid Project Director of IIN. Chambers executive body and SMEs attended the seminar in large number. After the short welcome speech Mr. Salman Khalid gave the presentation on IIN. IIN, Awareness session was quite interactive where awareness was provided on IIN Business-to-Business trading portal services, Pakistan's positions in the global cyber

economy were presented; so the audience realizes the importance of cyber presence and to motivate them about the significance President of KCCI Mr. Shamim Ahmed of the use of Salman Khalid Project Director of IIN technology and IIN B2B portal services. IIN B2B portal services and, Virtual shops service were discussed in detail during the question & answer session. At the end there were a number of participants approached the IIN team and inquired about the IIN B2B services in detail. KCCI

Shamsi presenting the awarding shield to demanded to hold more seminars in KCCI on IIN B2B. IIN team thanked KCCI staff specially Mr. Shamim Ahmed Shamsi, (President KCCI) & Public Relation Officer Shafiq Baig for their immense cooperation in conducting this successful seminar with the IIN team.

Telecom

Flare Forum

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or a number of years, Mobilink and Ufone were the sole window that Pakistan had towards telecom, but that window has recently been further extended by Warid, Telenor and more recently by Zong. Whereas Warid came took off through advertising, Telenor came out with a bang, and it's marketing has not looked back since. Zong bounced out from China mobile, and has been pretty active as far as TV and print advertising is concerned with a very impressive teaser campaign and then after launch series. The name is quite a curiosity and an eccentricity, but the marketing campaign has been a breath of fresh air in a telecom cluttered advertising front. As far as Zong is concerned, two aspects particularly gained the attention. The first was an amusing TV Ad which shows a guy walking and talking about Zong. The Ad looks to poke fun at competitors and at the same time establish Zong as a more affordable and more flexible service. Talking to consumers, the most popular of Zong's services so far remains the one number that you can call for free for a lifetime, and that resulted in Zong SIMs being run within a few weeks of its launch. The other aspect of their marketing that people particularly liked was their use of print ads, and one in particular, reproduced below, which shows a wall full of graffiti. Once again, humorous, and unique in style and presentation, and that is something that Zong needs to be lauded for. Our marketing gurus have discussed the campaign, in a marketing forum. Flare is presenting their views for our readers, which may not represent the magazine's view point. The guy in the new Zong ad talks quite fluently and convincingly about how shallow other brands are as compared to Zong, while on the other hand Zong also has an ad which is quite trendy and based on just a song and some fake emotions! I just feel if they wanted to position themselves as very no nonsense, straight forward brand they shouldn't have taken the emotional "sing-song-drama" route.

Zahra Rizvi zahrarizvi1@yahoo.com The guy in the ad also says something like "Paanch Friends and Family Numbers, Jaisay Chatta (6th) to koi hai hee nahin" And then he talks about Zong that it offers 10 Friends and Family numbers, so what about the 11th one. It's definitely a better offer than 5, but the statement is not that convincing and gives the impression to the listener that Zong has No Cap on the number of Friends n Family numbers. Amer Sarfraz mer@bramerz. pk

Umair Saeed justumair@gmail.com The corporate branding of China Mobile was great and the image of the biggest mobile company of the world was loud and clear. Unfortunately the thematic ads have not capitalized on it. The marketing mix of hard or soft selling also seems confused. In my opinion the stylized "o" in the word Zong is not connecting as a character as well. However, I do appreciate the production, editing and color treatments. This indicates a clear lack of marketing or commercial aspect hand in hand with a great creative team... This lack of commercial planning usually does not result in great sales...what do you think...? Zaigham Khan zakmild@yahoo.com To me, watever Zong is doing is pretty logical. First, they introduced the parent company. The china mobile, to tell where Zong is coming from; we are not any other cellular service provider, we are the largest GSM company globally...then they tried to register the name ZONG...hey we are here and our name is ZONG full stop. Now, they are telling what they are offering that competition is not. I like their red O...O means 360 degrees. Could relate to coverage etc! Abid Nasim Siddiqi abidnaseem@hotmail.com

He specifically mentions the distortion in the singing dancing ads from other telecos and highlights the frustration caused by confusing call rates. You have to admit... the zong ad very clearly describes the package and the benefits... and the packages really are better than any prepaid offer from the big guns. Yeah we can criticize the thematic ad running alongside this clever straightforward one. But you can't take the glory away from Zong right now. Their ad is being highly appreciated by the consumers and rightfully so. I can see a great price war following the Zong launch... wait till we get rates as low as 12 anay from all telecos. :) And it makes you wonder... what's going to be the post pay plan...

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Telecom

Not trying to push into the discussion here, just read through your last 2 points: 1.) 360 degree O of Zong - That was some interpretation and related to coverage as well! This is probably something that the community of marketers would know, but normal people may not know this! Yes Math's students maybe since they will look at 360 degree of a circle. Again based on what we are trying to see... 2.)Red ring and commitment: do you think the audience even if they knew about this one would take the O this much further and link it with something that falls into a different sphere altogether. The brand building process is a gradual one, in Pakistan at this point in time with all the current operators, Zong coming in is not a mandatory for the consumer. They are connected, well served (this can be argued) and struck with brand messages and offers all over! Zong is an incremental brand and talk of its success at this stage are kind of unfounded, or the other cellular companies are possessing really bad strategies. I think the former is true! Zong is not wrong, but not even mildly strong at this stage! Zeeshan Khan zeesh2@yahoo.com No matter how much I disagree with Zong I have to give them credit for a rather straightforward & clutter breaking communication. It is simple, to the point yet standing different than the crowd. Regards, Bushra Khalid Hashmi bushra.khalid@mindshareworld.com No matter how much I like the execution I have to admit that the message is confusing…there are 10 things to be remembered….looks as if the management couldn't decide on what they should focus. So maybe one of the officers said let's put in everything. Something will click. At the end of the commercial I am trying hard to remember, was he at the train station, near the fountain telling me about low call rates or is he selling free for life or is it 12 Anay…but wait was it per minute or per sec rate. Yasir Riaz yasir.riaz@geo.tv Despite being someone with a very short attention span and gifted with a weak short-term memory, I still remember what they say. Ok may be I don't remember, but I am left with a feeling that my current cellco is somehow taking me for a ride and/or there is something wrong/short and that I should be getting something more. That definitely is an excellent example of repositioning the competitors. I think it would start a new trend of advertising and, hopefully, a better one. Amir Hussain Khadim

ahkhadim@bankalfalah.com The Zong advertising strikes, yes. But please keep in mind that this is a cellular product and composition requires marketing + service + network quality to make up a complete brand. Everything is good, but endorsements will come about 3 to 6 months from now which may be positive or negative results. Right now it seems to be doing well.

liveunplugged@hotmail.com Even though I feel, I should tilt towards what Amir said, I think the trend he talks about can be very harmful to our industry> Imagine everyone trying to reposition their competition and that too in an industry like telecom No one gets anything out of it... No gain game!!! Then again, Yasir does seem to be making a great point! How confusing is this kind of a communication? However, they may have all of us talking about it, I still seem to be lingering on the "at what cost"?? Ali Imran Memon imran@mediacompk.net I just watched 2 Zong ads (the song one and the other one guy explaining Zong package) ... and also looked at some print ads. Want to jump in with a few of my observations ...

I will have to agree that there is mixture of communication messages ... but, I would still say that it is effective enough to communicate ... "Zong offers you suprerior value for money" to me the overall communications platform is purely functional/ rational positioning Zong as "Telecom operator which give you extra". But don't want to go into that discussion "Sub keh do" also takes me back to "express yourself", but again, to it does work well with Zong as "gives you extra so you can say everything" ... To me the TV execution as well as the print campaign does connect through an integrated message delivery as far as ATL is concerned ... (I don't know if they are doing any activations) ... it does deliver on registering message as well as put Zong high into consideration list ... yes, I may not want to change my current connection and am sure that Zong team will also be aware of that ... but to me, Zong has the potential to become a preferred alternative connection ... which now is a routine in Pakistan. On persuasion and rational/emotional connection with the brand ... before going into whether it can connect rationally/emotionally ... I always have one observation ... we have been hearing about the rational / emotional advertising ... yes, the execution does makes a difference ... it can immediately connect with "hearts & minds" through the way message is delivered or ... it may strongly connect at only one level and other could be built with time ... e.g., a purely rational execution does talk to your mind, but it may talk to you heart once you become a consumer/user through promised & seamless benefit delivery with usage (by the way, a lot of people may not agree with my above view, but this is something that I have observed) ... looking at Zong, to me it does very well connect rationally with all its superior benefits communication, but the user will have to see how well it delivers on its promises to become a loyal or a regular user ... I will give it an over "Average to Good" rating ... but I can see this campaign become a very effective for Zong in near to mid-term future. How, I would want to see evolving it during 2008 can be edit the overall TV ad into individual benefit campaigns, e.g., F&F campaign, 12 aanay campaign, lifetime free number campaign, etc. etc. ... segment consumers and individually communicate through effective channel mix strategy ... one may not need a heavy ATL channel strategy, in the individual campaign (next) phase, ATL can become a supportive channel mix with other touch points taking the lead Omer Azeem omer_azeem@yahoo.com

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Flare Report

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The Nokia Custumer Care Centre has been deployed to serve customers to ensure optimal performance of Nokia devices, with 24/7 easy access to expert maintenance services and purchase enhancements for the sole purpose of maximizing customer satisfaction

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okia has announced the launch of by giving them the assurance, confidence and NOKIA CARE - Customer Care Centre security they seek whilst purchasing a mobile in Pakistan. The briefing which served device. to introduce Nokia's Customer Care Sharing his insights on the occasion, Imran Centre initiative was addressed by Khalid Mahmood Country General Manager, Nokia's key regional officials - Imran Khalid Mahmood, Country General Manager Nokia Pakistan and Afghanistan, Ian Stewart Care Director Nokia Middle East & North Africa and Zoff Khan, Managing Director of Global Customer Care - a Koohiji Group Company. Established to facilitate consumers, the Nokia Care is a global initiative which will be the first of its kind in Pakistan. The Nokia Care will serve customers with the required help and assistance needed to ensure optimal performance of their Nokia devices, with 24/7 easy access to expert maintenance services and purchase enhancements for the sole purpose Lahore: Country General Manager Pakistan Nokia, Imran Khalid of maximizing customer satisfaction. Mehmood addresses the opening ceremony of Nokia Care Center at a local hotel. Additionally it will offer a unique possibility for consumers in Pakistan to check the warranty of their Nokia device via SMS, by simply sending the IMEI number of the device to 66542 (Nokia), shortly after which a response will be sent back to the device from which the query originated. The Performing this warranty check via SMS is the consumer and the cost of sending the SMS is PKR 2/-. This value added service certifies the fact Nokia Pakistan and Afghanistan stated, "The that the device bought is genuine and has a Nokia Care Centre in Pakistan demonstrates our Nokia Manufacturers' limited warranty valid in firm commitment to bringing services in the local Pakistan. Nokia officials are hopeful that it will market that will help us meet customer expectahelp reinforce the consumers' purchase decision tions via a constant flow of first hand information

Now consumers in Pakistan can check the warranty of their Nokia device via SMS, by simply sending the IMEI number of the device to 66542 (Nokia), shortly after which a response will be sent back with remaining warrenty details

and feedback from our customers. We are confident that this initiative will go a long way in helping us strengthen our bond with our customers in the local market." Designed to ensure convenient face to face services for customers, the Nokia Care in Lahore is a reflection of Nokia's commitment to serve the local market and is expected to play a key role in enabling ease-of use to customers on the usage, features and functionalities of Nokia devices. Moreover, as part of the service, Nokia Customer Care specialists will be available to provide support to customers in presales area, and assist them in identifying Nokia devices best suited for their needs whilst also guiding them to Nokia sales outlets within easy reach. The Nokia Care Centre initiative will also serve to provide customer feedback, satisfaction surveys and reports to different Nokia teams hence enabling them to get a better insight to consumer needs and preferences. Commenting on the initiative, Ian Stewart, Care Director Nokia Middle East & North Africa added," At Nokia we strive to adopt new and innovative ways to maximize customer satisfaction. We are dedicated towards the continuous improvement of the quality and service that we provide to our customers and it is this commitment that has made Nokia a leading mobility company worldwide today. Pakistan is a big market for us and the Nokia Customer Care initiative is a reflection of our continued focus towards consumers in this region.

USF has managed to serve more than fifty percent of population that were earlier missing basic telecom services since its inception

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he Universal Service Fund was established by the Federal Government to meet the Information and Communication Technology (ICT) needs of the un-served and under served areas of the country. New Federal Minister for Information Technology and Telecommunications Mr. Qamar Zaman Kaira was recently briefed on the Universal Service Fund by Mr. Pervez Iftikhar, Chief Executive Officer, USF. Mr. Kaira was briefed on the various aspects of the USF and the objectives of the company under which it was created to provide telecom services in rural,

less developed and far flung areas of the country. Mr. Kaira said that telecom is a very important tool for rapid development of the country and a must have thing for every one - especially for those living in the far flung and remote areas. He emphasized the , need of proper assessment ensure optimal utilization of the funds. "We need to prioritize and measure what is actually the need of the people on the ground," he said, "we must focous the students living in far- flung areas, for their performances in their respective fields." Mr. Pervez Iftikhar informed that 30 percent

of the unserved area has either been auctioned or contracted where as more than 50 percent of the unserved population has been catered for since the inception of USF.He apprised that basic telecom services will be provided to 95% of the population by the year 2015. The minister asked to ensure open, transparent procedures and proper utilization of funds. The Minister asked to step up efforts for providing basic rural telecom, broadband, and for special projects of telecentres and ICT for the disabled people so that the digital divide across could be bridged adequately.

Telecom

Usman Yaqoob

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

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ateen Telecom has announced its partner- world. She has a tremendous fan following and is ship with renowned greatly admired for her dedication. We feel that Pakistani film actress Reema Khan, as its her charisma and commitment best represent official Brand Ambassador in a cereWateen" Said Tariq Malik, CEO Wateen Telecom mony held in Lahore. The announcement ceremony, which was well received by the press and media, was hosted by Athar Jamal, GM Marketing, Wateen, Rabiya Riaz, Marketing Head Corporate, Wateen and Amer Riaz, Marketing Head Consumer, Wateen Telecom along with the rest of the marketing team. Speaking with journalists on the occasion, Reema said that her name is synonymous with quality, which is why she has agreed to represent a brand such as Wateen. "I am excited to be working with a brand that is so significant for Pakistan's progress and future. That is why I have agreed to come on board." commented Reema. "Reema is loved by millions of Famous actress Reema Khan signing agreement as Brand Ambassador with fans around the world. She has a Wateen, GM Marketing Mr. Athar Jamal also present on the occasion.

"Reema is loved by millions of fans around the

tremendous fan following and greatly admired for her dedication. We feel that her charisma and commitment best represent Wateen. Together, Reema and Wateen will continue to bring people closer." Said Tariq Malik, CEO of Wateen. Wateen Telecom is the Abu Dhabi Group's latest venture in Pakistan. Wateen Telecom has been set up to become the leading "Carrier's Carrier" providing services based on quality, reliability and affordability. Wateen is committed to bring Next Generation services to your doorstep. Wateen offers a complete range of carrier class telecom and multimedia services like fixed wireless and line telephony, broadband for data, internet and TV/multimedia along with a host of other valueadded services and applications to set the standards for a new era of communications and entertainment in Pakistan.

Flare Corner

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Samsung Electronics' mobile phones and flat screens are displayed at the company's main office in Seoul. Samsung Electronics, the world's top maker of memory chips, beat forecasts with a 37 percent rise in quarterly profit on stellar performances in flat screens and mobile phones, sending its shares 4 percent higher.

A Taiwanese exhibitor holds a paper made offering in the shape of a mobile phone, which is burned during funeral ceremonies, at the Asia Funeral Expo in Macau. The Expoattracted more than 100 suppliers and 1500 delegates within 23 countries and regions.

A man looks at a computer made by Japanese electronics maker Toshiba Corp at a store in Tokyo. Toshiba posted a better-than-expected 95 percent drop in quarterly profit as flash memory chip prices tumbled.

The Google booth at the RSA convention in San Francisco is shown. Google Inc. reports earnings for the first quarter after the market closes on Thursday, April 17, 2008.
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An employee from Japan's top tyre maker Bridgestone Corp shows off its electronic paper-like display called Quick Response Liquid Powder Display (QR-LPD) at the International Flat Panel Display Expo in Tokyo. The display, using "Electronic Liquid Powder" technology, which has the characteristics of both powder and liquid, can be easily bent and retain images after electrical power has been turned off.

Telecom

Flare Report

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okia Siemens Networks and National Telecommunication Corporation (NTC) has signed IP Core Network Roll Out Contract to expand NTC's current IP Services circle from three to 21 cities across Pakistan. Internet Protocol (IP) backbone is a pre-requisite for Next Generation Networks, networks designed to run multimedia and real-time applications. This project will enable NTC to move to Next Generation Networking (NGN) Switching and Transmission Networks to provide state of the art services, sell IP bandwidth to other operators and offer Virtual Private Networks (VPNs) to its customer as well. "Nokia Siemens Networks demonstrated its capability as a true solutions provider and we are looking forward to implementing this landmark project with NTC," said Veqar Ul Islam, Country Director of Pakistan and Afghanistan for Nokia Siemens Networks. "This system will considerably reduce operational costs for NTC as well, which can be carried across to customers as well." "This step will enable NTC's infrastructure to transform from Public Switched Telephone Network (PSTN) to a fully IP-enabled Next Generation Network. Globally, telecom carriers are migrating to IP-based architecture which reduces service costs considerably. Today, we

Islamabad: Head of Nokia/Siemens Africa and Middle East Jane Chrone speaks during a press conference. Country Director Nokia/Siemens Vaqar-ul-Islam is also seen in the picture.

join them in bringing better telecommunications services to our customers," said Khalid Javed, COO of NTC. Nokia Siemens Networks will be supporting

95 percent of NTC's networks. The IP Roll Out project is expected to be completed by the mid of May, 2008 and will be operational by the beginning of August, 2008.

Innovation, cutting-edge technology, quality and reliability standards of DTK compelled Silicon Technologies to introduce the product range in Pakistan to add value and comfort for Pakistani home and business users

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TK Computer Products will be available now in Pakistan through Silocon Technologies. The launching ceremony held in Karachi where Mr. Issam Al Nashash, Business Development Manager for DTK described the DTK computer products and portfolio of the company. DTK is a true technology developer that has its own manufacturing facilities for computers motherboards, power supplies, and accessories components. Many of the other brands have taken the technology and core components from DTK. Mr. Issam Al Nashash, Business Development Manager for DTK while briefing the products termed addition of DTK products to result value and comfort for Pakistani users. Later, Mr. Ziad Yassine, Country Sales Manager for DTK Middle East described the

DTK product range. He said DTK has such a vast product range that no other brand have at the moment, in addition to desktops, note- Mr. Mobeen-ul-Haq, Director Silicon Technologies delivering speech at launching ceremony of books, servers, the DTK Computer. all-in-one LCD-TV PC & Rugged Notebooks are the specialty of ting-edge technology, we are confident that DTK DTK which differentiate it from other Brands like will capture the market, as there is no such competitor in this market. This will give a new opporHP, Dell, Acer & Lenovo/IBM. Mr. Mobeen-ul-Haq, Director of Silicon tunity to customers for having such a high qualTechnologies was also present at the event and ity brand, world-renowned brand in their offices said that Silicon Technologies decided to intro- and homes. He added that Silicon Technologies duce DTK computer products in Pakistani mar- would continue to serve the customers more effiket due to its innovative technology, quality and ciently as the Silicon is known among the corporeliability standards. He also said that due to cut- rate customers now.

Event

Flare Report

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Telenor Pakistan and Rafi Peer Theatre Workshop (RPTW) successfully marked the conclusion of the 5th annual International Mystic Music Sufi Festival in Karachi on April 30. This year, the main part of the festival was held in Multan, while extensions of the show toured Islamabad and Karachi with a three day performance in Lahore

Folk artist performing at International Mystic Music Sufi Festival (IMMSF) 2008, organized by Telenor Pakistan and Rafi Peer Theatre Workshop (RPTW).

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afi Peer Theatre Workshop (RPTW) in collaboration with Telenor Pakistan launched the annual International Mystic Music Sufi Festival (IMMSF) 2008. This year, the main part of festival was based in Multan, the City of Saints and Shrines, while RPTW and Telenor Pakistan toured with extensions of the show to Islamabad and Karachi with a three day performance in Lahore. The festival brought to Pakistan a rich variety of Sufi music, both foreign and local. The featured groups hailed from Iran, Egypt, Algeria, Afghanistan, Morocco, Spain, France, Syria, India, the US, and Pakistan. There were special performances by Pakistani artists, Atta-ullah Esa Khelvi and Abida Parveen. The theme of this year's festival was "Universalism and Islam". The purpose of the festival was to communicate the spirit of Islam as a proponent of peace and love to a wide audience. By bringing together a diverse line-up of artists from around the globe, the festival has not only highlighted the universal and tolerant face of Islam to the West but has also strived to foster better understanding within the Muslim World itself. Commenting on the partnership Chief Marketing Officer, Telenor Pakistan, Lars Christian Iuel said, "We at Telenor Pakistan are proud to bring such a wonderful display of

Mystic Music for our audience. The response from all over Pakistan has been tremendous. Telenor Pakistan has been at the forefront of promoting our heritage, culture & arts. We look forward to nurturing new talent and help preserve indigenous Sufi music, and also are keen to play our part as a socially responsible corporate citizen." Faizaan Peerzada, Director, Rafi Peer Theatre Workshop said, "We are hopeful that such festivals with devotional practices and prayers will bless all of us with tolerance, wisdom and a light to a new direction." "The idea for the touring festival is based on Sufism's message of peace and unity and the fact that, in today's world of increasing division and disparity, the message of Sufi music should be heard throughout the world. Sufi music has the ability to cross all geographical, national, religious, and language barriers, and should thus be used as an instrument of spiritual renewal and unity."

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The idea for the Festival was conceived in 2004, when Rafi Peer Theatre Workshop noticed the dearth of platforms available for the highly learned Sufi musicians of the subcontinent and elsewhere. Sufi musicians had been left to find their way in the highly commercialized and complex music industry. RPTW launched the first three international festivals in Lahore.

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IT

Khawar Shahzad

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Internet Shopping is largely carried out throughout the globe. E-commerce has become well over 100 billion dollars market with a growth rate of almost seventy percent per year. However, and sadly, this segment is still struggling to kick a start in Pakistan due to various social problems and technical complexities

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nline Shopping is very advantageous and easy to do practice that not only saves your money but time too. Organizations around the world keep looking for evolving ways and tricks to enhance users' online shopping experience. For example, Electronics giant, LG developed a refrigerator which has its own built in computer assistant to help buying grocery from online stores. Estimates predict that more than 75 percent of American internet users carry online transactions for either buying or selling online products/services. Your online presence equips your business with reach that extends beyond the regional boundaries. Hence, allowing more target audience and resultantly the sales. There is no doubt in the potential that the ecommerce has got in it. Few voices also opine the saturation of online businesses, however, many of analysts don't agree with this. They envision the expanding possibilities due to a remaining huge amount of world population that is yet to be linked with World Wide Web. Areas that are largely expected to grow include financial services, travel, entertainment, retailing and groceries. As far as E-commerce in Pakistan is concerned, a research was carried out solely that found some hard realities. According to the result of research given in table below, it is obvious that considerable amount of Pakistani population do not have internet which is a basic ingredient of e-commerce. It was found that people don't feel secure doing online transactions, they are mainly afraid of the fact that their credit card can be misused. Despite of all this, the research findings suggests that online stores are the best options for your shopping. Research Findings 1) Do you use internet: 65 % people use internet, at least once a week 2) Are you satisfied with downloading speed of internet: 98% were not satisfied 3) Have you bought Online (if yes then what is frequency): 2% people have bought online out of which 99% people bought only once 4) Do you feel Secure Doing Online Transaction: 99% people feel insecure doing Transaction online 5) Are You satisfied with shipment: 100% were satisfied with shipment 6) Is it convenient to buy Online: 100 % were saying that purchasing online buying is convenient There are very few Pakistani businesses that maintain or run their online stores. TCS, a Pakistani based courier and Carriage Company pioneered e-commerce business in Pakistan by offering gifts and other gadgets to be purchased from their online store and then shipped to destined address of purchaser. However, the idea could not get popular due to lack of awareness regarding the facility and discomfort, which

Pakistani customers feel while giving away their credit card numbers to websites. This level of security concern is due to the overall corruption scenario in Pakistan, which make the website visitors not to easily trust agreement licenses provided by webmasters. Other reasons of low online purchasers include credit card culture, ecommerce awareness, illiteracy, limited access to internet, etc. As seen, customer base is very narrow, due to which online stores tend to increase the delivery cost or even the actual product pricings for those who want to avail it or for those who are currently using it. The culture comes with awareness, which can be developed by internet companies themselves through advertising their products and websites. On the other hands, literacy plays key role in this regard, along with access to internet, which is a basic element to use this facility. Above all, quality costumers' service is what that reshapes the horizons of any domain.

As seen, customer base is very narrow, due to which online stores tend to increase the delivery cost or even the actual product pricings for those who want to avail it or for those who are currently using it
Furthermore, a big hurdle in getting an online store is the inaccessibility of e-commerce support from Pakistani banks for merchants. None of Pakistani bank, except Citi Bank Pakistan, offers merchant accounts for e-commerce. Even setting up a merchant account for e-commerce with Citi Bank is virtually impossible for midsized and at times large sized companied due to their demanding pre-requisites including account size and security deposits. This situation leaves no option for Pakistani merchants to offer their products online through credit card. Few alternate procedures are available through variety of options including Standard Chartered Bank, UBL and others. These banks offer transactions from and into their inbound debit accounts' visa cards. That means you can only buy if you have a debit account with online stores' supported banks. Obviously a very limited and odd solution! Another alternate is to setup an account in some foreign bank that supports e-commerce. This way merchant will get the revenues/sales into a foreign account and then shifted to a local (Pakistani Bank). A California based e-commerce solution provider, eBanyan claims that they have reached a miraculous solution for Pakistani merchants, through which they can set-up their online store and the sales will go into any of their

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bank accounts in Pakistan. However, the procedure adopted for this is still unknown due to their privacy policy. eBanyan is headed by Abid Malik, a Pakistani American who has been successfully offering turnkey e-commerce solutions globally for over a decade now. For those who are more interested in eBanyan and their solution, here is a glimpse at what they can offer you eBanyan can help you quickly setup and seamlessly maintain online store quickly using its programming free ecommerce solution. With wide rang of matchless features, you may find eBanyan the best match to dynamic business needs. eBanyan, a web based solution offers turnkey e-commerce, e-business applications for businesses with integrated marketing, sales, financial and business management tools. It allows manufacturers and retailers to sell any range of products or services from which comes the benefits of e-commerce; efficiencies and cost-savings. eBanyan is a bundle solution available in both ASP (means eBanyan will manage the hosting and other technical issues) and selfhosted (customer will host the application on his/her own shared or dedicated hosting) packages, including flexible online catalog to cater almost any cataloging need. Features: Fully featured and customizable online shopping cart Customized look and feel with built-in quick start templates Supports unlimited users and products Bulk product upload Enhanced local search Integrated order tracking and history Phone, fax or email order capturing Multiple payment options Real-time payment processing (US & international) Funds can be fetched into any Pakistani Bank Account Multi-level secure login and access Activity/store traffic reports Valuable business management tools Helps prevent out-of-stock and overstock situations Customer relation management Online marketing features and search enginefriendly Project and Task Manager Dynamic forms and reports Integrated with QuickBooks and Outlook Multi-lingual and currency Non-profit features Quick access to technical support team eBanyan Says that additional, on demand features can be deployed as well. So there is good news for merchants who have got their solution now. Medium, audience, products and solution is there…all we have to do is to kick a start and let's experience the benefits of e-commerce.

Telecom

Flare Report

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

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P has announced technologies that integrate virtualization capabilities into the HP ProLiant server platform, allowing customers to rapidly and simply virtualize their server environments. Called HP ProLiant iVirtualization, these technologies allow businesses of all sizes to lower costs, improve productivity and better allocate resources across their server infrastructures. HP has joined with the industry's largest virtualization vendors - VMware, Citrix and Microsoft - to develop these technologies, which integrate virtualization with a broad range of HP ProLiant and BladeSystem platforms. iVirtualization is integrated directly into the

ProLiant server using features that leverage customers' existing server management tools. As such, when a server is powered on, it is automatically and immediately configured into a fully capable virtualization environment. This enables companies to adopt virtualization with greater speed and simplicity. Moreover,

by taking advantage of HP Insight Control, iVirtualization increases business agility, improves quality of service and streamlines infrastructure management. "iVirtualization combines our industry-leading ProLiant servers with multiple virtualization technologies, then adds a high level of integration and management capabilities to deliver an unrivaled user experience," said Aman Dokania, Director and General Manager, HP Infrastructure Software, HP Asia Pacific and Japan. "By better managing their technology infrastructures and resources using virtualization, customers will have more time to focus on initiatives that impact their bottom line."

akistan follows International Telecommunication Union (ITU) -T standards E.164 for geographical national numbering plan that includes local loop & cellular mobile operators. The cellular mobile numbers are identified by means of 4-digit separate access code which is known as NDC (National Destination code) i.e. 03xx (x=0-9). The first 50 codes are reserved for Cellular mobile operators. Each access code has the capacity to accommodate 8-million subscribers excluding level "0" & "1". This means that subscriber number consist of 11-digits i.e. NDC & 7-digit number starting from 2 to 9. In Pakistan cellular mobile numbering plan is based on geographical boundaries that limit the utilization to 50-60% of the numbering space available against each NDC. In this scenario, each cellular mobile operator requires multiple NDCs to accommodate their growing subscribers. To provide more numbering space, a public consultation process for 7 to 8 mobile number migration was started in 2007. The consultation paper was circulated to all stakeholders and it was decided that the current mobile numbering plan i.e. 0300-xxxxxxx will be changed into new

mobile numbering plan i.e. 030-0xxxxxxx. The mobile number migration is planned to alter minimum changes in the existing mobile subscriber numbers, as there is shift of 1-digit from mobile NDC code to the subscriber number. Except CMPAK [031], Instaphone [036], & SCOM [035] the numbering plan of remaining cellular mobile operators will remain the same from subscriber point of view. The dialing format of Mobilink, Ufone, Telenor, & Warid will remain the same but the changes are implemented in core network. This will increase the current numbering capacity by 10 times which is enough for next two decades in Pakistan. The implementation of 7-8 digit mobile number migration will be carried out in four stages as per the international practices which include Public awareness campaign [Jan-March 2008], parallel operation April-June 2008, announcement phase July-Sep 2008, & sterilization process. During parallel operation the subscriber shall be able to dial both old & new codes and the facility of dialing of both codes (parallel operation) would be available from all telecom service providers. During parallel operation new numbers of CMPAK, Instaphone, and SCOM shall

appear on called party's CLI and this will enable the subscriber to memorize and store the new numbers. The old numbers of CMPAK [0304], Instaphone [0320], & SCOM [0335] will be inaccessible from 1st July 2008 and the standard announcement shall be run by all operators when the old code is dialed. Only new numbers of CMPAK and Instaphone will be ported out from 1st April 2008. The modification of existing databases inline with new mobile numbering plan was carried out in all Fixed line, wireless local loop, Long distance International, and Mobile networks for the successful implementation of 7-8 digit mobile number migration plan. The 7 to 8 Mobile Number Migration Plan has number of advantages. Each single NDC (one per operator) has a capacity of 100 million numbers. The NDCs of only three mobile operators i.e. CMPAK, Instaphone, and SCOM (AJK and NAs) have changed effecting only 2 million subscribers out of an existing more than 80 million. The four digit codes of all mobile operators have been reduced to three digits. Dialing format remains the same 11 digit dialing as before. The capacity expansion in mobile numbering plan is sufficient for next two decades.

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ith each passing day, we see the additions of new devices with advancements in features that are mainly focused to fetch the luxury into our lives. Recently, Mobile handset market, globally, is observing good competition given to the gurus from the relatively newcomers. As per a research report that discussed the market trends and the share for handset manufacturers for first quarter of 2008 says that Motorola has dropped to number three in volume terms and number five in value terms. Report said that LG gained the growth rate of 54 percent when compared with last year, followed by Samsung with 33 percent growth. Market saw the over all growth rate of 14 percent in comparison with last year.

Manufacturers who lost their shares include Motorola, Apple and Sony Ericsson. The report said that their share is mainly acquired by RIM and HTC who are gaining the smartphone share. The handset market grew at YoY rate of 14% and again grew slightly less concentrated, with the top-five vendors taking 83.5% of global volume. This compares to 84.5% during the same period a year ago and 83.6% during Q4 2007. This is a reflection of both Motorola's share loss and specialty vendors such as RIM, HTC and Apple taking higher-end share and smaller vendors taking some at the low-end (for example, the success of operator-branded handsets in Europe and some emerging markets). The Korean vendors have been hedging their

bets, using every form factor and platform known to man while working hand-in-hand with operators in key markets. In addition, Samsung and LG have been helped by the South Korean win's weakness, which is at a two-year low against the U.S. dollar and even lower against the Euro. Nokia's market share for Q1, at around 41% according to Strategy Analytics, is up almost four points year-on-year and steady from the previous quarter. The combined share of Samsung, Motorola, LG, and Sony Ericsson was around 42.6%, meaning Nokia is close to matching the combined volumes of the two, three, four, and five vendors.

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Telecom

"I as a citizen of Pakistan would like to petition against this ruling, and would like the Pakistan Telecom Authority to abolish the entire APC structure and de-regulate it, and let the market forces decide the prices, and make sure that it does not go higher than 2.5 cent current rate" an excerpt from thepetitionsite.com
akistan Telecom Authority has announced that effective 1 May 2008 the Approved Settlement Rate (ASR) to Pakistan will increase from current 2.5 cent to 10 cents a minute in wholesale. What it means is that the callers out side Pakistan will probably have to pay around 12 to 15 cents a min to call Pakistan in retail, which previously was 3 to 5 cents a min. This increment by 100 per cent would make calling to Pakistan more expensive. The move is believed to address rising demand of the local operators. However, it is largely believed that the move may also encourage voice trafficking through illegal means to the country, which currently causes more than $50 million losses to the exchequer every year. "The authority, after due deliberation and hearing the arguments of different stakeholders, has decided to revise the ASR for long distance and international (LDI) operators at $0.10 from $0.05 per minute with effect from May 1, 2008," said a source quoting a PTA notification. "The PTA, in fact, has addressed the demand of local operators, who have been pleading for increase in such rates, as it would not affect the local consumers of the facility," said the source. "But it would naturally increase the cost of calling to Pakistan from outside".

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Telecom experts have raised serious concerns over the telecom watchdog's decision, who termed it contradictory to the measures it had earlier taken to curb the illegal voice trafficking. The PTA in 2006 cut ASR by 38.61 per cent in an effort to reduce financial incentives in 'grey telephony'. "If the ASR is increased it will cause

Pros: 1. LDIs get a higher rate, higher margin 2. APC contribution increases 3. Origination increases 4. Balance of trade in PK's favor Cons: 1. Grey market increases 2. LDI may increase origination rates as well 3. Yet more regulation! PTA stays relevant to pricing 4. Market pricing takes a back seat
illegal international call rerouting by LDI operators and some other illegal operators may also increase rates seeing the opportunity," said Ansar-ul-Haq, a telecom consultant. "The increase in ASR will also increase the

tele-density gap and the private operators would not launch telecom services in comparatively lower profit-earning rural areas, he added." Grey telephony is a term referred to the illegal telecom traffic in which calls from foreign countries are brought in the country as local calls, while using illegal means. This is an offence under Telecom Reorganization Act, 1996. The sources privy to the PTA, however, argued the increase in ASR rate was unlikely to damage the revenue, as the authority had already deployed technical solutions to check grey traffic brought into the country through illegal means. "The main objectives of the technical solution include automated detection of grey traffic for its consequent elimination, and revenue assurance for LDI operators," said the source. "After successful deployment, the solution would be able to filter IP traffic of the country for detection of illegal VoIP on data circuits for consequent legal action against the culprits." In such situation, he said, the PTA was confident that a large volume of illegal voice traffic always remained under check of the authority and could not damage the legal telecom's business.

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oes it make business sense to introduce 3G in Pakistan at this time? This question is creating little chill in telecomers' minds. PTA has been deliberating on this question for a while. Recently, PTA asked major technology stakeholders (equipment makers, mobile companies) to share their view points on 3G licensing and roll-out. "We understand the government's ambition of introducing 3G in the market, but growth and investment in the basic mobile infrastructure should not be sacrificed, as there are too many people still without basic access to mobile telephony. We demand that the government should consider 3G not as a licensing opportunity, but rather as allocation of additional spectrum linked with roll out obligations and not hefty upfront fee. PTA and FAB should also make additional UMTS spectrum available in order to have equitable spectrum allocation" said a CEO of a cellular company while expressing his views before press. On similar side, another CEO of a leading cellular company presented the argument that conditions are not suitable for 3G in Pakistan and the data revenue potential does not justify investments needed for 3G. He recommended either deferring spectrum allotment or giving par-

tial spectrum at nominal cost. Let's review following facts that was presented, which may also suggest the actuality of situation before 3G is brought in Pakistan 3G Situation in Pakistan Pakistan is a low priced voice dominated market. Industry is building voice capacity rather than enhanced capability Pakistan Mobile Data Subscriptions Disappointing Nominal GPRS subscriptions in the industry ARPU uplift from these subscriptions is negligible Multi-mode (GSM/UMTS) handsets are still costly GSM market exploded due to economies of scale in the hand sets GSM hand set is available as low as $25 Small percentage of 3G capable hand sets in the market 3G non-voice mobile revenues are expected to be negligible Localized content stimulates usage - Low literacy in Pakistan No content available in local/regional languages

Spectrum Cost Spectrum forms part of investment for an operator to roll out a 3G network Five operators can be expected to invest over a billion dollars on initial launch More cell sites would required to support higher data rates Local content development is an uphill task Solution Option 1: Defer the allotment of spectrum for another 1-2 years (as per our recommendation May 2007) Option 2: Award 5Mhz of 3G spectrum to all MNOs at nominal cost (similar to WiMax spectrum fee), and this was suggested because; 1. Incentive to build and grow 3G services 2. Justify high capex on roll outs 3. Technology proliferation 4. Affordable 3G services for masses 5. Allocation of additional 3G spectrum at a subsequent date 6. Operators keen to expand on 3G portfolio can bid 7. Market foundation is laid 8. Business case for further investments 9. Strengthen operator capability to offer better QoS and advanced services.
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Flare Corner

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German Chancellor Angela Merkel meets robot "HRP-2 Promet" as she visits the "Hannover Messe 2008" technology fair at the fairgrounds in Hanover, central Germany. More than 5,100 exhibitors from 60 countries have participated during the annual fair for business, industry, and technical innovations.

Two Kuwaiti men walk out of Kuwait's Mobile Telecommunications Co (Zain) headquarters in Kuwait City. Zain launched the borderless "One Network" service in four Middle Eastern countries allowing clients to be part of a single mobile phone network. The new service for 14 million Zain clients in Sudan, Iraq, Bahrain and Jordan allows them to make calls across borders and be treated as local customers in terms of pricing.

A Saudi Arabian man looks at a mobile phone during the opening of the four day Gitex Saudi Arabia 2008 exhibition at the Riyadh exhibition centre in the Saudi capital. This if the seventh Gitex international information technology exhibition in Saudi.

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Los Angeles Police Capt. Dennis Kato demonstrates a hand-held electronic device that is part of an all-wheel-drive buggy that can move through crowds and flash commands in Spanish and English, in downtown Los Angeles. The LAPD will deploy sweeping changes it has made in its tactics and technology.

Japanese mobile phone operator Willcom President Masaki Kikugawa (R) and Japanese electronics giant Sharp vice president masafumi matsumoto display the new smart phone "D4", equipped with Intel's Atm processor, 40GB HDD and 5inch LCD display on its compact body weighing only 470g in Tokyo.

Cover Story

Zubair Ahmed Kasuri

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Islamabad March 12 2006, Ex. Prime Minster Shaukat Aziz waves towards journalists while Chairman/Chief Executive Officer (CEO) Etisalat Muhammad Hassan Imran and others look on after the signing ceremony of transfer of management of the Pakistan Telecommunication Company Limited (PTCL) to Etisalat of the UAE at the Prime Minister’s House (File photo).

Deceitful dealing of PTCL has cost the country over 24 billion of Cash and many fold for delayed payments due to incompetence of Privatization Commission. Wrong assessments led to buy 1 get 2 free package; where Ufone and Paknet were packed free under the bundle offer
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Cover Story

N

obody can deny the fact that only economic independence can ensure political stability of any country. To achieve the economic strength, there are largely two in-practice approaches world over, privatization and the nationalization. History proves the profits of privatization, for example General Newin, the iron man of Burma, nationalized assets in sixties to give his country a socialist look, however soon, in only ten years, he realized that nationalization showed negative impacts on economy. Similarly, Margaret Thatcher started reversing the origin of some vital sectors of British industry, such as BT, by privatizing them which were once nationalized back in 1940. Like other countries, Pakistan's privatization policy was approved in 1991 with mainly two objectives in mind:

which are unethical, illegal and non-transparent. Signing of SPA and SA was not in accordance with the terms and condition of public offering given through advertisement and competitive bidding process as they were carried out secretly. After having a close look up of agreed decision and after the termination of first SPA, it reveals that government of Pakistan gave significant direct benefits to the buyer and the conferred financial benefit over the period of its operation. Major concession is that sale price staggered over a longer period. Against the accepted bid of US $ 2.599 billion, the EIP was allowed to make delayed upfront payment of US $ 1.4 billion including earnest money and 1. Reduction of financial deficit. first installment. Balance amount was 2. Generation of resources for minimizing agreed to be transacted over nine debt burden. semi annual installments in a "pay as you earn" model. It is painful on this account that The impact of other concessions Privatization Commission has not only failed like sharing the burden of Golden to achieve these objectives for which it was Handshake Scheme, which would be created but, has pauperized the nation and Islamabad: CEO Etisalat International (UAE), Obaid Saeed Bin Mes’Har granted to only 20,000 employees, with the country through loot sale of national drops Etisalat’s bid letter for 26 per cent stake PTCL, at a bidding cer- government of Pakistan (mentioned in eleemony. assets; one of them is PTCL. This priment 3 of Agreed Agreement) and vatization has worst record and by the allowing enhanced rate for payment passage of time some eye opening of Technical Fee to the Etisalat, facts has been disclosed by the etc., have been worked out by sources involved in privatization. Sale the relevant authorities. of 26 percent shares of PTCL has As per clause 7 of the deciturned out to be the most ambiguous sion made by Cabinet reveals financial deal ever carried out in our following information. history. Difference between the origSecret documents of this deal, inal bided price and the adjustwhich includes "Summary for the ed bid price stood at Rs. 23.64 Cabinet Committee on Privatization of billions, which was a big sweet PTCL" and the agreed "Agreement of gift for Etisalat and a direct loss to PTCL's Sale" reveals shocking truths the government exchequer. of this sale. It is wondered why the Revised agreement involved comagreement documents pertaining conpromises which would cost heavy clusion and decisions were not made harms to the national asset. public, while they were of immense Islamabad: March 12 – Secretary Privatization Commission M. Tahsin Khan Iqbal, right, Negative impact of these concesshakes hands with the Board Member of Etisalat of the UAE Tariq Al-Mutawe, left, while national and public interest. sions cannot be easily quantiexchanging notes of management agreement of the Pakistan Telecommunication The process of PTCL privatization Company Limited (PTCL) to Etisalat while Prime Minister Shaukat Aziz, center in vest coat fied but, their financial nature was initiated in November 2004, when back, looks on at the Prime Minister’s House. indicates why the buyer negoti-

into US 2,598,960,000 (2.599 billion) or PKR 155,157,912,000.00 for 26 percent shares of PTCL and its subsidiaries including Ufone and Paknet. Cabinet Committee on Privatization approved EIP offering the highest bid of US $ 1.96 per share, as the successful bidders. It must be noted that the price offered by China Mobile was US$1.409 billion and SingTel offered US$1.167 billion for the said amount of shares. Thereafter, the first installment of 10% of the bid

Difference between the original bid price and the adjusted bid price stood at Rs. 23.64 billions, which was a big sweet gift for Etisalat and a direct loss to the government exchequer
Privatization Commission invited Expressions of Interest (EOI) through advertisements in local and international newspapers. Early in January 2005, 18 companies submitted their EOI (Expressions of Interest), out of which 3 bidders qualified for the final bidding which was held on June 18, 2006. Consortium of Emirates Telecommunication Corporation (Etisalat) and Dubai Islamic Bank, Etisalat International Pakistan (EIP) gave the highest bid of US $ 1.96 per share, equivalent to PKR 117.01 per share (then), which translated

price was paid and the SPA (Share Purchase Agreement) was signed on June 30, 2005. The SPA lapsed and legally terminated in September, 2005 as EIP could not pay the balance amount within the prescribed period. However, the interesting observation is that the Government of Pakistan did not forfeit the earnest money of US 40 million dollars. Instead series of meetings were held between EIP and GoP officials in February/March, 2006 and pressure for additional concession and modification of earlier agreement was exerted on GoP. As a result, various revisions and changes in first agreed SPA and SA, in favor of EIP, were signed between Pakistani Government and the bidder on March 12, 2006 and the management of PTCL (including its group companies, i.e., Ufone and Paknet) were transferred to EIP. The agreement says that these negotiations resulted into concessions and other incentives

ated so hard to get them. Element number 2 in Annex-II of Sale Agreement says that to acquire 25% of the "A" shares (reserved shares) on the discretion of EIP wherein other telecom companies would not be allowed to participate in future bidding of shares of PTCL" This concession grants un-competitive advantage to EIP for future purchase of 25% "A" Shares of PTCL in which no telecom company would be able to participate. EIP with its first right of refusal can easily manipulate the next bidding process to its

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These are the snap shots of secret documents, containing summery that was presented to Government of Pakistan regarding the details and terms of sale of PTCL.

advantage resulting in a very low bid price of additional 25% shares of PTCL. The transaction is therefore outcome of a process reflecting serious violation of rules and regulations with regard to sale of the highest profitearning state-owned company. Official response of government is that total amount receivable would still be US $ 2.599 billion without disclosing that this would not be in one go as originally envisaged but, over a period of 5 years which reduces the effective price on the basis of present value analysis. EIP was given unique advantage for paying the remaining amount on "pay as you earn" model. Permissions granted to EIP, after the purchase of 26 percent shares, to fully control the management, which is against the provisions of Companies Ordinance, 1984. PTCL sources have confirmed that no Comprehensive Value Assessment was carried out before the sale of company's shares. Sources, who requested anonymity, told that the value of assets was calculated from historical book data instead of current Market Value of Nation's assets, which obviously counts the difference in billions of dollars. The Auditor General of Pakistan, recently reported that clause 34 of PC Ordinance 2000 reads that, the valuation of property shall be performed, in the prescribed manner, by independent evaluators who shall issue a valuation report to the
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No Comprehensive Value Assessment was carried out before the sale, while the value was calculated from historical book data instead of current Market Value of the company, which obviously counts the difference in billions of dollars
Commission. The audit carried out by AGP is of the opinion that Net Asset Valuation (NAV) methods should have been employed in the case of PTCL in order to ensure that GoP gets full value out of underlying assets. But, it was observed that no attempt was made to ascertain the NAV of PTCL probably due to the weaknesses in accounting records and systems. The audit report said that value assessment was basically relied on the assumption and parameters provided by the PTCL's historic data records without carrying out technical evaluation. It said that rescheduling of payments contrary to provisions of terms and conditions of bidding document, having substantial financial implications, have raised questions on transparency and fairness of the whole process. A former Senior Executive Vice President of PTCL told 'Flare' that the sale of most expensive national assets involved deceitful practices. He termed the sale as the biggest ever financial scandal of national history. He said that the sale

out involved the corruption from many senior government officials who gifted this heavy valued asset to Etisalat. A CEO of cellular company while talking to 'Flare' said that the deal involved massive misjudgment of asset valuation; he further said that 26 percent shares of PTCL were handed over in only 2.6 billion dollars, which included Ufone and Paknet as well. He was of the view that a very careful estimate suggests that Ufone's worth was more than 6 billion US dollars then. This incident was a misfortune for our national company which provides the backbone for the voice and data communication infrastructure. He added that current market analysis clearly shows the deal was a misdeed. Post-sale policies and strategies, adopted by PTCL management have further worsened the PTCL's position financially and as a corporate entity. On numerous occasions PTCL engaged itself in battles with new competitors and regulatory body (PTA) on one hand and faces internal organizational and management issues on the other. Their profit has been sliding, notwithstanding the grand claims by its executives. After the first year of its acquisition, overall, PTCL's sales revenue for the first quarter were.16.9 billion as compared to Rs.17.7 billion during the corresponding period of previous year. The company announced net profit of Rs 8.4 billion translating into an EPS of Rs 1.64 for the first half of 2007, a decline of 23 percent over the corresponding period's net earnings and

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Cover Story

continuously demonstrating in front of PTCL headquarters to secure their jobs. Protestors have warned PTCL management that they will go on countrywide strike, which will virtually jam the communication means. While speaking with Flare Mr. Malik Maqbool, Secretary General, PTCL Staff Alliance, told that these

customers. First the voice mail and then this Pakistan Package, was a brazen way to rip off customers! PTCL forced these packages down the throat of consumers, many of whom even didn't realize or may not have time or knowledge to deactivate it, specifically with customer centre representatives that never turn up. Seems PTCL is on a money-making streak at the expense of its helpless customers. After Pakistan package and the local call package with increased rates, PTCL introduced line rent packages for Vfone wireless phone users, where all Vfone

Dismissed employees of Pakistan Telecommunication Limited (PTCL) chant slogans demanding government for reinstatement them on their jobs and in favor of their demands during a protest demonstration outside PTCL Sub Office in Islamabad, (May 07, 2008).

EPS of Rs 10.8 billion and Rs 2.12 respectively. PTCL management has left no stone unturned in spoiling the company. Their policies have led numerous strikes by PTCL employees who served the company for years; but now they are being betrayed as their jobs are on high risk. On parallel side, highly paid executives are hired by showing favoritism that is a clear wastage of resources. Currently, more than eleven thousands contract employees of PTCL are on strike who are

thousands of employees are struggling for their jobs. He told that we were employed by the company, however, we are still not granted the permanent employment. Mr. Malik said that the all these employees have been waiting for their permanent status for years now, and despite of promises from higher authorities including Ch. Shujaat Hussain, then Prime Minister of Pakistan, PTCL management did nothing to secure their employment. Mr. Maqbool confirmed that PTCL management is firing thousands of lower staff and in contrary very high paying officers are hired. These dual standard of PTCL management are very undue and a curb on the devoted employees who have served the company for years. While, another protestor who has been serving PTCL for 18 years told that he will commit suicide in one week in front of PTCL headquarter if his demands are not fulfilled. Not only the miserable employees, who are the victims of PTCL management's ruthless attitude, but the customers are also fraudulently looted to help loosing revenues. PTCL, few months ago, automatically activated Pakistan Package on all landline phones. The default activation of the package by PTCL was not only unfair but unethical, harsh and a direct attack to

customers were forcefully shifted to a package with a line rent. It merits mentioning here that PTCL sold these connections on the basis that users would not have to pay any line rent Sadly, PTA has done nothing to stop PTCL from doing these acts. The role of PTA is that of a watchdog, but it has so far remained silent vis-à-vis PTCL. All the NGOs for consumer protection are also silent on this issue. Government should look into the matter now, before it gets too late to save this national asset. There should be a cap on Privatization Commission management, to counter check their decisions and policies. It should be noted that a Privatization of PTCL has already been challenged in Supreme Court of Pakistan and is waiting for hearing. Mr. Shaukat Aziz Siddiqui, the petitioner, accused the sale as illegal, unprecedented, unlawful and of no legal effect. The PTCL's sale can be closely related with Pakistan Steel Mills of Pakistan case. It merits mentioning here that sale of Pakistan Steel Mills was declared void because numerous concessions had been granted after the selection of bidder. In response to Presidential Reference against Chief Justice, Justice Mr. Iftekhar Chaudary, he had said that he was facing pressure over the PTCL's privatization case as well. Now, as a democratic government has taken the charge, which has whole nation behind it, should take serious notice with immediate action to enquire the whole process by setting up a special committee. And the culprits should be made to pay for what they did.

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Informative C O M I N G M O B I L E S

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Nokia 6600 Fold
Size Dimensions 87.7 x 44 x 15.9 mm, 52 cc, Weight 110g Display Type OLED, 16M colors, Size 240 x 320 pixels, 2.13 inches, Second external, hidden OLED display (128 x 160 pixels), 1.36 inches Ringtones Type Polyphonic (64 channels), MP3 Memory Card slot microSD (TransFlash), up to 4GB, 18 MB internal memory Data GPRS Class 32, 123 kbps, HSCSD Yes, EDGE Class 32, 296 kbits 3G Yes, 384 kbps, Bluetooth Yes, v2.0, USB Yes, v2.0 microUSB Features Messaging SMS, MMS, Email Browser WAP 2.0/xHTML, HTML (Opera mini), Games Yes, Colors Mysterious black, Sophisticated purple Camera 2 MP, 1600x1200 pixels, video(VGA@15fps), flash; secondary VGA videocall camera, Java MIDP 2.0, Stereo FM radio, MP3/AAC/AAC+/eAAC+/WMA player, Nokia Maps / Nokia Search T9, Built-in handsfree Voice memo/commands Battery Stand-by Up to 300h, Talk time Up to 4h Design: Features: Performance: 7.3 6.7 6.8

Nokia 6600 Slide
Size Dimensions 93 x 45 x 14 mm, 52 cc, Weight 110g Display Type TFT, 16M colors, Size 240 x 320 pixels, 2.2 inches, Metal and glossy surfaces Ringtones Type Polyphonic (64 channels), MP3 Memory Card slot microSD (TransFlash), up to 4GB, 18 MB internal memory Data GPRS Class 32, 88 kbps, HSCSD Yes, EDGE Class 32, 296 kbits, 3G Yes, 384 kbps, Bluetooth Yes, v2.0, USB Yes, v2.0 microUSB Features Messaging SMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML (Opera mini 4), Games Yes, Colors Black, Camera 3.15 MP, 2048x1536 pixels, autofocus, video(VGA 15fps), flash; secondary videocall camera Java MIDP 2.0, Stereo FM radio, MP3/AAC/AAC+/eAAC+/WMA player Accelerometer, Nokia Maps, T9, Built-in handsfree, Voice memo/commands Battery Stand-by Up to 340h, Talk time Up to 4h Design: Features: Performance: 7.7 7.2 7.3

Nokia 3600 Slide
Size Dimensions 97.8 x 47.2 x 14.5 mm, 60 cc, Weight 97.3g Display Type TFT, 16M colors, Size 240 x 320 pixels, 2 inches, Five-way navigation key Ringtones Type Polyphonic (64 channels), MP3 Memory Card slot microSD (TransFlash), up to 4GB, 30 MB internal memory Data GPRS Class 32, 100 kbps, HSCSD Yes, 28.8 kbps, EDGE Class 32, 296 kbits Bluetooth Yes, v2.0, USB Yes, v2.0 microUSB Features Messaging SMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML (Opera mini 4), Games Yes, Colors Charcoal, Wine, Camera 3.15 MP, 2048x1536 pixels, autofocus, two-step camera key, video(VGA 15fps), flash Java MIDP 2.0, Stereo FM radio with RDS, MP3/AAC/eAAC+ player, TV out Nokia Maps, T9, Built-in handsfree, Voice memo/commands Battery Stand-by Up to 280h, Talk time Up to 5h 30 min Design: Features: Performance: 7.0 7.1 7.2

Nokia 5220 XpressMusic
Size Dimensions 108 x 43.5 x 10.5 mm, 53 cc, Weight 78g Display Type TFT, 256K colors, Size 240 x 320 pixels, 2 inches, Dedicated music keys and rhythmic lights flash, Organic wallpaper & Wallpaper creator Ringtones Type Polyphonic (64 channels), MP3, AAC, 3D, True & video tones Memory Phonebook 2000 entries, Card slot microSD (TransFlash), up to 2 GB supported 30 MB of user memory, Nokia 512 MB microSD card included Data GPRS Class 32, HSCSD Yes, EDGE Class 32, Bluetooth Yes, v2.0 with A2DP USB Yes, microUSB Features Messaging SMS, MMS, Email, Push E-Mail, IM, Browser WAP 2.0/xHTML, HTML, Opera Mini, Games Yes + Downloadable, Colors Blue, Red, Green Camera 2 MP, 1600x1200 pixels, video (QCIF), Java MIDP 2.1, 3.5 mm audio output jack, FM stereo radio with RDS, MP3/MPEG4 player, Nokia Xpress Audio and Flash messaging, Macromedia Adobe Flash, Link to YouTube service Yahoo! Go and Yahoo! Ready, WidSets, Voice memo, Voice dial, Built-in handsfree, Calendar, Up to 24 h music time Battery Stand-by Up to 406h, Talk time Up to 5h 15 min Design: Features: Performance: 6.0 6.2 6.3

The new BlackBerry 9000, otherwise known as the BlackBerry Bold, is seen in a handout photo from Research in Motion (RIM). The BlackBerry 9000 is a new high-end version of the BlackBerry aimed at RIM's core base of business users, but it hopes the sleek new smartphone will also catch on with the broader retail market.

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C O M I N G M O B I L E S Informative

Samsung D780
Size Dimensions 115 x 49.6 x 15.7 mm, Weight Display Type TFT, 256K colors, Size 240 x 320 pixels, 2.1 inches Ringtones Type Polyphonic (64 channels), MP3 Memory Phonebook 1000 entries, Photocall, Call records 30 received, dialed and missed calls, Card slot, microSD (TransFlash), up to 2 GB supported Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes, v2.0 with A2DP USB Yes, v2.0 Features Messaging SMS, EMS, MMS, Email, Browser WAP 2.0/xHTML, Games Yes Colors Dark Silver, Mirror Silver, Camera 2 MP, 1600x1200 pixels, video Dual SIM, Java MIDP 2.0, MP3/AAC+/MPEG4 player, Stereo FM radio Document viewer, Voice memo, Built-in handsfree, Mobile Printing

Samsung M620
Size Dimensions 98 x 46.9 x 16.9 mm, Weight 87g Display Type TFT, 65K colors, Size 128 x 160 pixels, 1.9 inches, Dedicated music key Ringtones Type Polyphonic (64 channels), MP3 Memory Phonebook 1000 entries, Call records 30 dialed, 30 received, 30 missed calls, Card slot microSD (TransFlash), up to 2 GB, 18 MB user memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0 Features Messaging SMS, EMS, MMS, Browser WAP 2.0/xHTML, Games Yes + downloadable, Colors Silver, Black, Camera VGA, 640x480 pixels, video FM Radio/Recorder, MP3/AAC/AAC+/eAAC+/WMA player, Video player Java MIDP 2.0, T9, Organizer, Built-in handsfree, Voice memo Battery Stand-by Up to 250h, Talk time Up to 5h Design: Features: Performance: 6.6 5.7 6.0

Design: Features: Performance:

7.1 6.8 6.9

Motorola Z9
Size Dimensions 114 x 53 x 14 mm, Weight 139g Display Type TFT, 256K colors, Size 240 x 320 pixels, 2.4 inches, Screensavers and wallpapers, Downloadable logos Ringtones Type Polyphonic (64 channels) Memory Phonebook 2000 entries, Photocall, Call records 20 dialed, 20 received, 20 missed calls, Card slot, microSD (TransFlash), buy memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 kbps, 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0, miniUSB Features Messaging SMS, EMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML (Opera 8), Games Yes, order now, Colors Burgundy Red, Camera 2 MP, 1600x1200 pixels, video, Built-in GPS receiver Java MIDP 2.0, MP3/WMA/eAAC+ player, T9, Organizer, Calculator Built-in handsfree, Voice dial, Voice memo Battery Stand-by Up to 310h, Talk time Up to 4h Design: Features: Performance: 6.5 6.3 6.4

A model displays Japanese mobile phone operator Willcom's smart phone "D4", equipped with Intel's Atm processor, 40GB HDD and 5inch LCD display on its compact body weighing only 470g at a Tokyo.

Sony Ericsson G502
Size Dimensions 109 x 46 x 13.5 mm, Weight 83.5g Display Type TFT, 256K colors, Size 240 x 320 pixels, 2 inches, Wallpapers, screensavers Ringtones Type Polyphonic, MP3 Memory Phonebook 1000 entries, Photocall, Card slot Memory Stick Micro (M2) 32 MB internal memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 kbps 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0 Features Messaging SMS, MMS, Email, Push Email, Browser WAP 2.0/HTML (NetFront), RSS reader, Games 3D games + downloadable, Colors Champagne Black, Brilliant Hazel, Camera 2 MP, 1600x1200 pixels, video, Java MIDP 2.0 FM radio, MP3/MPEG4 player, Google Maps, TrackID music recognition Picture editor/blogging, Organiser, Built-in handsfree, Voice memo/dial Battery Stand-by Up to 340h, Talk time Up to 10h Design: Features: Performance: 7.0 6.6 6.7

Sony Ericsson Z780
Size Dimensions 92 x 49 x 16 mm, Weight 100g Display Type TFT, 256K colors, Size 240 x 320 pixels, 2.2 inches, Secondary external monochrome display (36 x 128 pixels), Wallpapers, screensavers Ringtones Type Polyphonic, MP3, AAC, Memory Phonebook 1000 entries, Photocall, Card slot Memory Stick Micro (M2), 35 MB internal memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 kbps 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP, USB Yes, v2.0 Features Messaging SMS, MMS, Email, Instant Messaging, Browser WAP 2.0/HTML (NetFront 3.4), RSS reader, Games 3D games + downloadable, Colors Grand Onyx, Amethyst Silver, Camera 2 MP, 1600x1200 pixels, video, videocall Built-in GPS receiver, A-GPS support, Java MIDP 2.0, FM radio, MP3/MPEG4 player, TrackID music recognition, Picture editor/blogging, Organiser, Built-in handsfree, Voice memo/dial Battery Stand-by Up to 350h, Talk time Up to 9h 30 min Design: Features: Performance: 7.7 7.7 7.8

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Informative

CURRENT MOBILES

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

Nokia 2610 Rs. 3,750
Size Dimensions 104 x 43 x 18 mm, Weight 91g Display Type CSTN, 65K colors, Size 128 x 128 pixels 4-way navy key, Screensavers, themes and wallpapers Ringtones Type Polyphonic (24 channels), MP3 Memory Phonebook 300 entries, Call records, 10 dialed, 10 received, 10 missed calls, Card slot No, 3 MB shared memory Data GPRS Yes Features Messaging SMS, MMS, Email, Instant Messaging Browser WAP 2.0/xHTML, Games Coin Flipping + downloadable, order now, Colors Black, Brown Languages Major European and Asia-Pacific languages, Camera No, Java MIDP 2.0, T9, Voice memo, Built-in handsfree, Calculator, Currency converter, Exchangeable covers Battery Stand-by Up to 300h, Talk time Up to 3h The Nokia 2610 is a solid & compact and a user friendly phone. 2610 comes in a choice of three colors which include silver, black & dusty pink. The phone weighs 92 grams including the battery. The user can have up to 5 hours talk time & 380 hours of standby time on the Nokia 2610. The 2610 is similar to the Nokia 2310 which are both highly useable mobile phones but with differing features. Design: Features: Performance: 7.2 6.6 6.8

LG KG 270 RS. 2,200
Size Dimensions, 98 x 45 x 12.9 mm, Weight 60g Display Type TFT, 65K colors, Size 128 x 128 pixels Downloadable wallpapers Ringtones Type Polyphonic (16 channels) Memory Phonebook 300 entries, Call records 10 dialed, 10 received, 10 missed calls Features Messaging SMS, Games Yes, order now, Colors Pink, Black, Java, FM radio, T9, Organiser Calculator, Built-in handsfree Battery Stand-by Up to 250h, Talk time Up to 3 A very handy phone for starters and kids, particularly its FM radio options, despite of its very low price is attracting the masses. Other than Radio, poly phone tones, calculator and handsfree are other plus things that KG 270 bears in it Design: Features: Performance: 7.6 7.5 7.6

Samsung B100 Rs. 2,700
Size Dimensions 104 x 44 x 16.3 mm, Weight 78g Display Type CSTN, 65K colors, Size 128 x 128 pixels, 1.52 inches Ringtones Type Polyphonic (64 channels), MP3 Memory Phonebook Yes, Call records, 30 dialed, 30 received, 30 missed calls, 2 MB embedded memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, USB Yes Features Messaging SMS, EMS, MMS, Browser WAP 1.2, Games Yes, Colors Black, Camera No, Java MIDP 2.0, Voice memo Built-in handsfree, Calendar, Calculator, World time, Alarm (Alarm, Morning call), Mobile Tracker, SOS message T9 Battery Stand-by Up to 450h, Talk time Up to 9h The B 100 has "DMB"; through can watch TV in high quality resolution. It even has TV - out with DMB broadcasting. The display is 262,000 color OLED and I feel the SCH B100 too small to be true for TV. Wait for better design handsets with the same technology if you really want it. Design: Features: Performance: 8.1 8.0 8.0

T-103 Melody GSM Rs. 2,299
Wrong Call Restriction FM Radio With Speaker Phone Built-in Mp3 & Mp4 Player Time Synchronization 250 Phone Book Entries 65K CSTN Colour Display Multiple Languages

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Above prices are subject to change as per market

F r e e D o w n l o a d | w w w. f l a r e . c o m . p k

CURRENT MOBILES

Informative

Nokia 2600 Classic Rs. 5,500
Size Dimensions 109.6 x 46.7 x 12 mm, 63.5 cc, Weight 73.2g Display Type TFT, 65K colors, Size 128 x 160 pixels, 5-way navigation key Ringtones Type Polyphonic, MP3 Memory Phonebook 1000 entries, Call records 20 dialed, 20 received, 20 missed calls, 10 MB user memory Data GPRS Yes, EDGE Yes, Downlink only, Bluetooth Yes, v2.0 Features Messaging SMS, MMS, Email, Browser WAP 2.0/xHTML Games Yes, order now, Colors Black, Orange, Blue, Beige Camera VGA, 640x480 pixels, video, Java MIDP 2.0 Stereo FM radio, Calendar, Calculator, Voice memo Expense manager, T9 Battery Stand-by Up to 580h, Talk time Up to 6h It comes with useful daily features which allow the user to communicate with ease. This stylish & compact handset comes with fun Xpress on™ colored covers which allow the user to express their personal taste by changing the color of their phones casing. The four Xpress on™ covers come in a midnight blue colour, sandy gold colour, sky blue colour & a snazzy sunset orange coloured casing. Design: Features: Performance: 6.6 6.2 6.3

Sony Ericsson W200i Rs. 5,650
Size Dimensions 101 x 44 x 18 mm, Weight 85g Display Type UBC, 65K colors, Size 128 x 160 pixels, 1.8 inches, Wallpapers, screensavers Ringtones Type Polyphonic (40 channels), MP3, AAC Memory Phonebook Yes, Photo call, Call records, 30 received, dialed and missed calls, Card slot Memory Stick Micro (M2), 27 MB internal memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes, Infrared port Yes, USB Yes Features Messaging SMS, MMS, Email, Instant Messaging Browser WAP 2.0/xHTML, HTML(NetFront), RSS feeds Colors Rythm Black, Pulse White, Camera VGA, 640x480 pixels, video, Java MIDP 2.0, FM radio with RDS, Walkman Media Player 1.0, T9, Image viewer Picture editor, Organiser, Voice memo, Built-in handsfree Battery Stand-by Up to 300h, Talk time Up to 7h The W200i Walkman® mobile phone provides the user with the ultimate music experience on their mobile handset. The handset comes in two stylish colors which include rhythm black & pulse white. The handset is highly useable & comes with a large brightly colored screen which has a screen resolution of 128 x 160 pixels. The Sony Ericsson W200i comes with a set of high quality stereo earphones, software which allows the user to copy music from CD's & a 128 Mbytes Micro™ M2™ memory card. Design: Features: Performance: 7.5 7.2 7.4

Motorola W375 Rs. 4,450
Size Dimensions 99 x 45 x 18.6 mm, 73 cc, Weight 88g Display Type TFT, 65K colors, Size 128 x 160 pixels, 28 x 35 mm Second external mono display, Screensavers and wallpapers, Downloadable logos Ringtones Type Polyphonic, MP3 Memory Phonebook 100 entries, Call records, 10 dialed, 10 received, 10 missed calls, 1.5 MB shared memory Data GPRS Class 8 (4+1 slots), 32 - 40 kbps, USB Yes, miniUSB Features Messaging SMS, EMS, MMS, Browser WAP 2.0/xHTML Games Football, Crazy and Space, Colors Cannon Gray, Lustrous Silver, Mandarin Orange, Camera, VGA, 40x480 pixels, FM radio, iTap (T9), Organizer, Calculator, Built-in handsfree Battery Stand-by Up to 250h, Talk time Up to 7h 30 min The Motorola W375 is a tactile mobile phone which is pleasing on the eye. The handset has a sleek form & comes in a clamshell design. The phone comes with dual screens where external screen is a mono type while the large internal screen is full of colors & provides a brilliant TFT display with iconic CLI. The phone comes with a shiny finish which looks amazing in any of the available colors which include grey, silver & a beautifully eye catching mandarin orange. The handset is light weight & easy to carry which only weighs seventy eight grams. Design: Features: Performance: 6.7 6.0 6.2

LG KG195 Rs. 5,400
Size Dimensions 100 x 45 x 12.4 mm, Weight 69.9g Display Type TFT, 256K colors, Size 128 x 160 pixels, 1.8 inches Downloadable wallpapers Ringtones Type Polyphonic (64 channels), Customization, Download Vibration Yes Memory Phonebook 500 entries, Call records 10 dialed, 10 received, 10 missed calls, Card slot microSD (TransFlash), 64 MB shared memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes v1.2 with A2DP, USB Yes, v1.1 Features Messaging SMS, EMS, MMS, Browser WAP 2.0/xHTML Games Yes, Colors Black, White, Camera VGA, 640x480 pixels, video, FM radio, Scheduled FM recorder, MPEG4/MP3 player, Java MIDP 2.0, T9, Organiser, Voice memo Battery Stand-by Up to 300h, Talk time Up to 2h 30 min Beautifully crafted device, LG KG 195 equips you with not only basic communication means but also the fun features like FM Radio, scheduled FM recorder and MP3 player. 64 MB internal memory along with MicroSD card allows you a great room to store and enjoy your audio music. LG KG 195 gives you more than 300 hours of stand by and 150 minutes of talk time.

Design: Features: Performance:

7.2 7.0 7.0

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LG KG 290 Rs, 6,300
Size Dimensions 92 x 46 x 17.7 mm, Weight 90g Display Type TFT, 256K colors, Size 128 x 160 pixels, 1.77 inches Downloadable wallpapers Ringtones Type Polyphonic (40 channels), MP3 Memory Phonebook Yes, Photocall, Call records 40 dialed, 40 received, 40 missed calls, Card slot, microSD (TransFlash) 5 MB shared memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, Bluetooth Yes USB Yes Features Messaging SMS, MMS, Browser WAP 2.0/xHTML, Games Yes, order now, Colors Black, Gray, Camera 1.3 MP, 1280x960 pixels, video, Java MIDP 2.0, MP3/WMA/???++ player, FM radio, Calculator, Organiser, World time, Voice memo, Built-in handsfree Battery Stand-by Up to 200h, Talk time Up to 2h A very generous phone that holds quite good features packed in a very attractive priced device. Other than 1.3 megapixel camera, phone has music player with capacity to play MP3, ACC and WMA formats. Hands free and FM radio adds the glory along with a stand by time of more than 200 hours. LG KG 290 makes it easy for you to share music and videos with your friends through its Bluetooth option. Design: Features: Performance: 7.8 7.7 7.8

Samsung J700 Rs. 7,900
Size Dimensions 99.5 x 48 x 14.8 mm, Weight 92g Display Type TFT, 65K colors, Size 128 x 160 pixels, 2 inches Ringtones Type Polyphonic, MP3 Memory Phonebook 1000 entries, Photocall, Call records 20 dialed, 20 received, 20 missed calls, Card slot microSD (TransFlash), 10 MB user memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 kbps, Bluetooth Yes, v2.0 with A2DP USB Yes, v2.0 Features Messaging SMS, EMS, MMS, Browser WAP 2.0/xHTML, HTML, Games Yes, Colors Black, Camera 1.3 MP, 1280x960 pixels, video, Java MIDP 2.0, FM radio MPEG4/3GP video player/recorder, MP3/AAC/AAC+/MIDI player, BT printing, Organizer, Currency converter Voice memo, T9 'Style with substance' is the phrase used to describe the SGH-J700. I'd certainly go with the 'style' part of the equation as the phone looks rather nice albeit in a predictable and understated kind of way. I'm not so sure about the 'substance', though. What is on offer in terms of specifications is at the lower end of mid-range. Design: Features: Performance: 7.7 7.8 7.8

Motorola KRAZR K1 Rs. 11,500
Size Dimensions 103 x 42 x 16 mm, Weight 102g Display Type TFT, 256K colors, Size 176 x 220 pixels, 30 x 37 mm, Second external CSTN, 256K colors display (96 x 80 pixels), Screensavers and wallpapers, Downloadable logos Ringtones Type Polyphonic, MP3, Customization Download Vibration Yes Memory Phonebook 1000 x 20 fields, Photo call, Call records 40 dialed, 40 received, 40 missed calls, Card slot microSD (TransFlash), 20 MB internal memory Data GPRS, Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 12, Bluetooth Yes,v1.2 with A2DP, USB Yes Features Messaging SMS, EMS, MMS, Email, Instant Messaging Browser WAP 2.0/xHTML, Games Yes, order now Colors Cosmic Blue, Silver Sail, Camera 2 MP, 1600x1200 pixels, video(CIF), Java MIDP 2.0 MP3/AAC/AAC+ player, T9, Organizer, Calculator Built-in handsfree, Voice memo Battery Stand-by Up to 300h, Talk time Up to 6h Motorola dictates the design direction in mobile phones for years, and their most apparent examples are the RAZR-phones, that became the most popular device and the ones the other manufacturers regulate their models with. After a few models from the RAZR and SLVR families achieved their missions as best-sellers, Motorola decided to use another style that was sure to become a hit - shiny reflective surface. We first saw it in pre-production units of the PEBL U6 (called V6 at that time) but it didn't hit the stores due to the easyto-catch fingerprints thing, and was available in ordinary black, and various "sweet" colors later. After a while, the same glass-finish appeared on the H5 Miniblue Headset, which is still not commercially available. Design: Features: Performance: 8.0 7.7 7.7

Sony Ericsson K610i Rs. 11,500
Size Dimensions 102 x 45.2 x 16.9 mm, Weight 89g Display Type TFT, 256K colors, Size 176 x 220 pixels, 30 x 37 mm Wallpapers, screensavers Ringtones Type Polyphonic (72 channels), MP3, AAC, Customization Composer, download, order now, Vibration Yes Memory Phonebook Yes, Photo call, Call records 30 received, dialed and missed calls, Card slot Memory Stick Micro (M2), 16 MB internal memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes EDGE No, 3G Yes, 384 kbps, WLAN No, Bluetooth Yes, v2.0 with A2DP, Infrared port No, USB Yes, v2.0 Features Messaging SMS, EMS, MMS, Email, Instant Messaging Browser WAP 2.0/xHTML, HTML(NetFront), Games Yes + downloadable, order now, Colors Evening Red, Urban Silver, Misty White Camera 2 MP, 1600x1200 pixels, video; secondary video call VGA camera, Java MIDP 2.0 MP3/AAC/MPEG4 player, Video telephony, T9, Image viewer, Picture editor, Organiser, Voice memo, Built-in handsfree Battery Stand-by Up to 400h, Talk time Up to 7h The Sony Ericsson K610i is a ultra slim & compact 3G mobile phone which comes in a choice of highly attractive coloured casing which include urban silver or evening red. The K610i is one of the smallest 3G mobile phones on the market & it has a beautifully designed metal keypad which is very easy to use. The keypad comes with a back light which illuminates when a incoming call or message comes in. The navigation button is of an outstanding quality which makes it very easy & precise to manoeuvre around the menus. The K610i is an upgraded version of the Sony Ericsson K508i which is a very popular & well equipped mobile phone. Design: Features: Performance: 8.0 8.1 8.0

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Nokia E65 Rs. 19,800
Size Dimensions 105 x 49 x 15.5 mm, 74 cc, Weight 115g Display Type TFT, 16M colors, Size 240 x 320 pixels, Five-way scroll key, Downloadable themes Ringtones Type Polyphonic, MP3 Memory Phonebook Practically unlimited entries and fields, hotocall, Call records, Detailed, max 30 days, Card slot microSD (TransFlash), up to 2GB, hotswap, buy memory 50 MB shared memory, 128 MB SDRAM memory ARM 9 220 MHz processor Data GPRS Class 32, HSCSD Yes, EDGE Class 32, 296 / 177.6 kbits, 3G Yes, 384 kbps, WLAN Wi-Fi 802.11b/g, VoIP over WLAN, Bluetooth Yes, v1.2, Infrared port Yes, USB Yes, Pop-Port Features OS Symbian OS 9.1, Series 60 UI, Messaging SMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML, Games Downloadable, order now Colors Red, Mocca, Black, Full Black, Bronze Black, Pink, Plum, White, Camera 2 MP, 1600x1200 pixels, video(CIF), Java MIDP 2.0, Push to talk, MP3/AAC/MPEG4 player, Office applications, T9 Voice command/memo, PIM including calendar, to-do list and printing, Integrated handsfree Battery Stand-by Up to 265h, Talk time Up to 6h The E65 is a fabulous & attractive 3G Smartphone designed by Nokia. The Nokia E65 comes in a neat & slim sized casing which is only 15.5mm in thickness. The casing is 105mm in height & 49mm wide which feels good to hold in the users' hand. The E65 is lightweight for a 3G Smartphone which weighs 105 grams including the battery. The handset is a slide opening phone which allows the user to view the large screen when the phone is either opened or closed. The screen is large & provides 16 million colors on a high resolution screen. Design: Features: Performance: 8.2 8.0 8.0

Sony Ericsson T650i Rs. 19,200
Size Dimensions 104 x 46 x 12.5mm, Weight 95g Display Type TFT, 256K colors, Size 240 x 320 pixels, 1.9 inches Wallpapers, screensavers Ringtones Type Polyphonic, MP3, AAC Memory Phonebook 1000 contacts, Photo call, Call records 30 received, dialed and missed calls, Card slot Memory Stick Micro (M2), 256 MB card included 16 MB shared memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD Yes EDGE No, 3G Yes, 384 kbps, Bluetooth Yes, v2.0 with A2DP, USB Yes Features Messaging SMS, MMS, Email Browser WAP 2.0/HTML(NetFront), RSS feeds, Games Yes + downloadable , Colors Growing Green, Midnight Blue, Eclipse Black, Precious Gold, Camera 3.15 MP, 2048x1536 pixels, autofocus, video(QCIF ), flash; secondary VGA videocall camera Java MIDP 2.0, MP3/AAC music player, FM radio, T9 Organiser, Voice memo, Built-in handsfree Battery Stand-by Up to 300h, Talk time Up to 7h The Sony Ericsson T650i is a 3G mobile phone which comes in a solid & stylish designed bar style handset. The handset weighs 95 grams which gives the handset a solid feel but at the same the 95 grams is lightweight for a 3G capable phone. The T650i is only 12.5mm deep which provides the user with a slim & sleek 3G handset which is easy to carry & hold when in use. The overall design of the T650i is inspired by the Nordic lights as the handset will attract the user's senses. The handset comes with a smooth & subtle finish & is available in a growing green color or a midnight blue color. The colors available reflect the look & feel of this Nordic lights inspired design. Design: Features: Performance: 8.1 8.0 8.0

Motorola ROKR E6 Rs. 19,200
Size Dimensions 111 x 51.5 x 14.5 mm, Weight 121g Display Type TFT touchscreen, 256K colors, Size 240 x 320 pixels, 2.4 inches Ringtones Type Polyphonic (64 channels), MP3, AAC, 3.5 mm headset jack Memory Phonebook Advanced, Photo call, Call records 50 dialed, 50 received, 50 missed calls, Card slot SD, up to 2GB, 8 MB user memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 kbps, Bluetooth Yes, v2.0 with A2DP USB Yes, v2.0 Features OS Linux-based, Messaging SMS, EMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML Games Yes+ downloadable, Colors Black, Camera 2 MP, 1600x1200 pixels, video(CIF), Java MIDP 2.0 FM radio, Document viewer (MS Word, Excel, PPT, PDF), MPEG4/MP3 player, Business card scanning Calculator, Organizer, Built-in handsfree Battery Stand-by Up to 235h, Talk time Up to 7h The Motorola ROKR E6 is a desirable smart phone which comes with all the business functions & entertainment feature that all users will enjoy. The handset is highly attractive & eye catching with its large touch screen which displays up to 262k colors for the user to view on the 2.4 Inch screen. The smartphone comes with navigation keys complete with backlight, which are situated under the beautiful color touch screen. The navigation keys make operating the phone simple for the user. The Motorola ROKR E6 weighs 121 grams which is ideal for a handset with smartphone capabilities. Design: 8.2 Features: 8.1 Performance: 8.1

Samsung i450 Rs. 18,300
Size Dimensions 101 x 52 x 17.8 mm, Weight 114g Display Type TFT, 256K colors, Size 240 x 320 pixels, 2.4 inches Ringtones Type Polyphonic, MP3, Customization Download, Vibration Yes Memory Phonebook Yes, Photocall Call records, 20 dialed, 20 received, 20 missed calls, Card slot microSD (TransFlash), 40 MB built-in memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Class 10, 236.8 kbps, 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v2.0 with A2DP USB Yes, v2.0 Features OS Symbian OS 9.2, Series 60 v3.1 UI, Messaging SMS, EMS, MMS, Email Browser, WAP 2.0/xHTML, HTML, Games Yes Colors Dark Blue, Camera 2 MP, 1600x1200 pixels, video, flash; secondary VGA videocall camera, Java MIDP 2.0, Flash player FM radio with RDS, 3.5 mm audio jack, WMV/3GP/H.263/MPEG4 player, WMA/MP3/AAC/AAC+/OGG/ASF player, Organiser Document viewer (MS Word, Excel, PPT, PDF), Built-in handsfree Battery Stand-by Up to 500h, Talk time Up to 5h In the range of music-inclined devices, also known as Beatz or Ultra Music, this is the top-of-the-line offering both quality- and price-wise. That's where we come across a phenomenon when the line-up's bottom end is represented by the Samsung F210, a handset styled after an MP3 player-pendant, the mid-range solution, which the Samsung F330 actually is, comes in the form of a conventional slider, and the Samsung i450 boasts dual-slider action. Design: Features: Performance: 8.1 8.0 8.1

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CURRENT MOBILES

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Nokia E90 Rs. 46,300
Size Dimensions 132 x 57 x 20 mm, 140 cc, Weight 210g Display Type TFT, 16M colors, Size 800 x 352 pixels, 4 inches Second external 16M colors display (240 x 320 pixels), 2 inches Full QWERTY keyboard, Downloadable themes Ringtones Type Polyphonic (64 channels), MP3 Memory Phonebook Practically unlimited entries and fields, Photocall Call records, Detailed, max 30 days, Card slot, microSD (TransFlash), up to 8GB, hotswap, 128 MB shared memory 330 Mhz ARM processor Data GPRS Yes, HSCSD Yes, EDGE Yes, 3G HSDPA, 3.6 Mbps WLAN Wi-Fi 802.11b/g, Bluetooth Yes, v2.0 with A2DP Infrared port Yes, USB Yes, v2.0, miniUSB Features OS Symbian OS v9.2, S60 rel. 3.1, Messaging SMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML Games Yes + Java downloadable, Colors Red, Mocha Camera 3.15 MP, 2048x1536 pixels, autofocus, video(VGA 30fps), flash; secondary QCIF videocall camera, Built-in GPS receiver (with preinstalled maps), Push to talk, Video calling Java MIDP 2.0, MP3/M4A/AAC/eAAC+/WMA player FM radio, Voice command/dial, PIM including calendar, to-do list and printing, Document viewer, Photo/video editor, Integrated handsfree Battery Stand-by Up to 330h, Talk time Up to 5h The Nokia E90 Communicator is a 3G Smartphone which provides the user with a mobile office in their pocket. The phone comes with dual screens & dual keypads. The E90 provides the user with a call friendly handset, when in it's closed position as it comes with a 16 million color screen & a numeric keypad situated externally. The phone can be opened to provided the user with a large 16 million color screen with a high screen resolution & a full qwerty keyboard. The screens are active matrix type displays with high screen resolutions to provide the user with the perfect viewing displays. The E90 3G Smartphone comes with a integrated GPS which allows the user to locate places of interest easily on their mobile device & supports a map application. Design: 8.0 Features: 8.1 Performance: 8.2

Sony Ericsson W960i Rs. 36,500
Size Dimensions 109 x 55 x 16 mm, Weight 119g Display Type TFT touchscreen, 256K colors, Size 240 x 320 pixels, 2.6 inches, Handwriting recognition, Wallpapers, screensavers Ringtones Type Polyphonic (40 channels), MP3, AAC, Customization Composer, download, order now, Vibration Yes Memory Phonebook Practically unlimited entries and fields, Photocall Call records, Practically unlimited, Card slot No, 8 GB shared memory for storage, 128 MB RAM, 256 MB flash memory (96 MB reserved for OS + 160 MB user memory) Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, HSCSD No EDGE No, 3G Yes, 384 kbps, WLAN Wi-Fi 802.11b Bluetooth Yes, v2.0 with A2DP, Infrared port No, USB Yes, v2.0 Features OS Symbian OS v9.1, UIQ 3.0, Messaging SMS, EMS, MMS, Email, Instant Messaging, Browser WAP 2.0/xHTML, HTML(Opera 8.0), RSS reader, Games Yes + downloadable, order now, Colors Vinyl Black, Camera 3.15 MP, 2048x1536 pixels, autofocus, video(QVGA 15fps), flash; secondary VGA videocall camera, Java MIDP 2.0 FM radio with RDS, Walkman Touch player, TrackID music recognition, T9, Image viewer, Picture/document editor Organiser, Voice memo, Built-in handsfree Battery Stand-by Up to 370h, Talk time Up to 9h The highly capable W960i Walkman® music phone comes in a super stylish vinyl black coloured casing which measures 109mm high by 55mm wide by 16mm deep. The music phone is a 3G capable handset which provides the user with high speed technology & the highest quality music features. The Sony Ericsson W range is a popular range which is adored by all music loving phone users & includes other 3G Walkman® music focused handsets including the Sony Ericsson W910i & the Sony Ericsson W950i. The Walkman® music phone comes with a massive 8 Gbytes of memory which allows the user to store up to eight thousand songs on their handset. Design: Features: Performance: 8.3 8.2 8.3

Motorola RAZR2 V8 Luxury Edition Rs. 37,000
Dimension 103 x 53 x 11.9 mm, Weight 117g Battery Talk time Up to 7 h 50 min, Stand-by Up to 330 h OS Linux Memory 2 GB internal user memory Connectivity Bluetooth v2.0 with A2DP, USB, GPRS Class 10 (48 kbps), EDGE Class 12 Display Size 240 x 320 pixels, 2.2 inches (2nd external 2 inches display (240 x 320 pixels) with contextual touch interaction Display Colour TFT, 256K colors (2nd external 256K colors) Operating Frequency / Band GSM 850 / GSM 900 / GSM 1800 / GSM 1900 Browser WAP 2.0/xHTML, HTML (Opera 8.5) Colors gold-plated body with soft snake-skin-like back Entertainment MP3/AAC/AAC+ player, Games Camera 2 MP, 1600x1200 pixels, video(QCIF) Ring Tones Polyphonic, MP3 Messaging SMS, EMS, MMS, Instant Messaging RAZR 2 V8 - The semi-touch screen is an interesting variation on the usual touch screen style, with tactile buzzing feedback when one of the three touch buttons on the external screen are pressed. The pre-production model had a poor shutter button, which is a bit of a disappointment since this is usually a well used button, and considering the effort put into the external screen. (Let's hope that this'll get fixed for production models.) The reviewers found that the main keypad was great, with a not-too-rubbery feel, and the UI is an improvement in all the areas that count -- snappy, clear, and customizable. The refinements make the RAZR2 V8 sound like a winner to us: a pity it had to be such a long time coming. Design: Features: Performance: 8.4 7.8 7.9

LG KU990 Viewty Rs. 28,000
Size Dimensions 103.5 x 54.4 x 14.8 mm, Weight 112g Display Type TFT touchscreen, 256K colors, Size 240 x 400 pixels, 3 inches, Flash UI, Downloadable wallpapers Ringtones Type Polyphonic (40 channels), MP3 Memory Phonebook 500 entries, Photocall, Call records, 40 dialed, 40 received, 40 missed calls, Card slot, microSD (TransFlash), up to 2GB, 100 MB shared memory Data GPRS Class 10 (4+1/3+2 slots), 32 - 48 kbps, EDGE Yes 3G HSDPA, 3.6 Mbps, Bluetooth Yes, v1.2 with A2DP Infrared port No, USB Yes, v2.0 Features Messaging SMS, EMS, MMS, Email Browser WAP 2.0/xHTML, HTML, Games Yes, Colors Black, Dark Silver, Purple, Pink, Camera 5 MP, 2592?1944 pixels, autofocus, video(VGA 30fps, QVGA up to 120fps), strobe flash; secondary VGA videocall camera, Java MIDP 2.0, MP3/MPEG4/WMV/AAC/DivX player, FM radio with RDS Organiser, Document viewer (DOC, XLS, PDF), Voice memo Built-in handsfree Battery Stand-by Up to 430h, Talk time Up to 4h The LG KU990 Viewty is a touchscreen 3G mobile phone which comes with a high quality camera & imaging features. The Viewty is a member of the LG family. The Viewty is a solid design with no fancy opening systems which weighs 112 gram & the overall measurements of the handset make it easy for the user to use & carry whether the handset is in the users pocket when carrying or in the users hand when in use. The height of the Viewty is 103.5mm by 54.4mm wide by 14.8mm deep which is a good size for a 3G touch screen phone. Design: Features: Performance: 8.2 8.1 8.1

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"Soul" - By Samsung
Samsung Electronics Co. Ltd. announced the launch of 'Soul', Samsung's new flagship product for 2008. Samsung named 'Soul'' to honor the completion of its exclusive 'Ultra Edition' series of handsets which offer this perfect balance of design and features. On the occasion, Sangsuk Roh, Country Manager Samsung Electronics said: "Soul is set to continue the success of past Ultra Edition handsets, such as D900 and U600, and will further enhance Samsung's leadership in the premium phone category." Soul enhances the usability for the user with features that adapt to the user depending on the application. With Magical Touch by DaCP™, navigation indicators on the keypad of the phone change according to the user's needs, making navigation of the menus simple, intuitive and direct. The navigation panel's icons change according to function. At only 12.9mm thin, it is equipped with professional photographic functions including a 5 megapixel camera. Soul answers today's customer needs as the perfect digital camera and multimedia mobile combined into one single device. Features such as face detection, image stabilizer and Wide Dynamic Range (WDR), which are very up-to-date features even in today's digital cameras, are also equipped in Soul. Users can enjoy super-fast Internet access through the 7.2 Mbps High Speed Downlink Packet Access (HSDPA) browser and share images or video taken with the phone. With 7.2 Mpbs HSDPA, users can also download songs at a faster speed compared to average 3G networks. Soul is also perfect for music listeners with features such as Music library navigation, digital power amplifier by ICEpower® technology by Bang & Olufsen ICEpower.

LG Viewty
LG Viewty is a 5.1 megapixel camera phone with a Schneider Kreuznach lens and advanced imaging capabilities. The front of the LG KU990 has a large touchscreen. The full technical specifications of the KU990 Viewty include a 5.1 megapixel camera that comes with a flash, electronic image stabilization, photo editing and single-click uploading to YouTube. Video capture on the LG Viewty is up to 120 fps (frames per second) - this is twice the frame rate of an HDTV. Schneider Kreuznach are the people who make lenses for Kodak, so that's a promising start when it comes to the KU990's optical credentials. Combine this with the 5.1 megapixel camera, and the KU990 Viewty looks very good indeed. The "U" in KU990 should indicate that this is a 3G device, and you can reasonably expect to see a multimedia player, web browser, email client and all the usual features. You can safely assume that the KU990 / Viewty will be competing directly against the N95, where the LG has the advantage of a touchscreen.

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Samsung D780 DuoS
The Samsung D780 DuoS is one of a very small number of mobile phones that are designed to accept two SIM cards at the same time. You may have explored DuoS's technology before, but just to remind, both SIM cards are active at the same time, and the DuoS has two handset profiles with different settings for each. Users can choose which SIM to use for voice calls and data, and contacts and SMS messages are stored separately. There is very little functional difference between a DuoS handset and carrying two phones about. Except with the Samsung D780 DuoS you will only need the one handset. Apart from the dual-SIM support, the Samsung D870 DuoS is an utterly conventional GSM phone. It has a 2.1" 240 x 320 pixel display, a basic 2 megapixel digital camera, microSD expandable memory, an FM radio, stereo Bluetooth, a USB connector, plus a multimedia player, web browser and email client. Samsung didn't tell how much the D780 weighs, but it does come with a large capacity 1200 mAh battery which will add to the weight slightly. Because there are two distinct GSM/GPRS radios in the SGH-D780, it will tend to require more power to run. At 115 x 50 x 16mm, the D780 is perhaps a little larger than a single SIM device too. The Samsung D780 will be available Europe, Asia and the Middle East from July 2008.

Sony Ericsson G502
The Sony Ericsson G502 is a lightweight 3.5G candy bar phone. What you do get with the G502 is a lightweight 3.5G phone that can support HSDPA downloads. The 2" 240 x 320 pixel display and basic 2 megapixel camera are adequate for most users. Media capabilities are pretty good, with support for stereo Bluetooth and an FM radio built in, in addition to the usual Sony Ericsson media player. An email client, RSS reader, web browser and a set of PIM functions make up the software, and the G502 also supports push email from Microsoft Exchange. On GSM, talktime is up to 9 hours, and on 3G it is a maximum of 4.5 hours. It's a pretty lightweight device at 83.5 grams and 109 x 46 x 13.5 mm in size. The memory is expandable using Memory Stick Micro cards. The "G" series designation is confusing. The only two previous models in this range are touchscreen smartphones, so presumably "G" is being used for "General". No price was given, but we expect it to be around PKR 15,000. Sony Ericsson says that the Z780 should be available during Q2 2008.

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We have seen Windows Mobile devices for quite some time now. We waited for long for HTC Kaiser, which has now been released as the HTC TyTN II in Pakistan by Mobile Zone. These days everyone wants a device that does everything: high speed HSDPA multi-band internet, fast processor, large keyboard, small body, large amount of storage and memory, WiFi, Bluetooth, finger touch screen, GPS Navigation, MP3 player, quality digital camera, etc. We want it all, and the TyTN II is the first real attempt at giving it to us. Hence, HTC's tagline in their marketing materials reads "The Ultimate Mobile Companion." We'll give the TyTNII a very thorough look, and determine whether it should be added to your phone wish list. Read on! WHAT'S HOT You would think it might be enough to masterfully incorporate every type of current mobile device technology into one device, which is essentially what the TyTN II does... but the most innovative feature is the flexibility. The TyTN II actually has four different usage methods. Maybe you like to use it with one hand, maybe you like to type with two thumbs, maybe you like to write on the screen, maybe you like to set it on the table and watch YouTube videos. First, since the TyTN II has TouchFLO, as made popular by the HTC Touch, you can use the device with one hand and one finger. You can flick your finger across the screen to scroll or pan through anything, and you can use an on-screen software based keyboard for input. This type of usage has recently been popularized by the Apple iPhone. Second, you can also use a stylus with the touch screen for more accurate interaction and handwriting recognition. The third option is to slide out the keyboard and use two thumbs to navigate the interface as well as input text. The 4th way to interact with the TyTN II is to tilt up the screen and set it on a desk or table. You can use your fingers on the keyboard to navigate and input text while still being able to see the screen without holding it up or hovering above it. Now, Apple would have you believe that the finger-touch-screen usage configuration is the best, but obviously (in using the TyTN II) having the flexibility to switch between usage configuration modes is much more valuable to the user. Of course, we can't forget the TyTN II's spectacular list of specifications. It's got Bluetooth 2.0, WiFi b/g, 400MHz Qualcomm MSM7200 CPU, 256MB ROM, 128MB RAM, Windows Mobile 6 Professional, a 2.8" QVGA screen screen, quadband GSM/EDGE (850/900/1800/1900Mhz), Triband UMTS (850/1900/2100Mhz), HSDPA, HSUPA, USB 2.0, built-in GPS (NMEA 0183), front-facing VGA camera, and a 3.1MP rear camera with autofocus. That is an extremely impressive list of specifications. You might expect some of the features to be unreliable or not so great. On the contrary, the TyTNII, in my opinion, currently has the best Bluetooth radio, best GPS implementation, best keyboard, and the fast processor and extra memory makes everything run very smoothly. WHAT'S IN THE BOX The HTC TyTN II comes with a USB sync cable, AC adapter, stereo headphones with talk button/mic/volume control, belt pouch case, screen protector, software CD including ActiveSync and a trial version of Microsoft Outlook 2007, software CD with GPRS Monitor, SPB Backup, and TomTom 6 Taster Edition, extensive full color manual, Getting Started guide, and an extra stylus. THE DEVICE One of the most innovative features of the TyTN II is it's slide out keyboard and tilting screen combination. This allows the device to transform from a touchscreen phone to a table-top mini-computer. Other devices with slide-out keyboards still need to be held up with two hands so you can see the screen. With the TyTN II, you can just set it on the table and tilt the screen up to watch a movie or read through email while poking at the keyboard with your fingers. OVERALL IMPRESSION Two words: Very Impressed. I don't even care that I don't have 3G support here in Pakistan yet. The TyTN II does it all. For me, the improved Bluetooth and consequently improved Voice Command via Bluetooth recognition capabilities are well worth it alone. Add on top of that a much improved GPS Navigation implementation, a slide out keyboard/flip-up screen, TouchFLO scrolling, 3MP autofocus camera, Windows Mobile 6 features and a ton of memory... and there's no turning back. The TyTN II truly is the ultimate mobile companion... at least for now.

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Informative

Nokia 5320 XpressMusic
It's not a very expensive device, at around PKR 22,000. The QVGA resolution display is 2" in size, the camera has a flash and talktime is 5 hours. Video capture is 320 x 240 pixels at 15 fps. Most of the effort has gone into the 5320 XpressMusic's multimedia abilities. In addition to dedicated media keys and a 3.5mm audio jack, the 5320 also supports voice recognition for the media player's "Say and Play" feature. There's a dedicated audio chip too, and the Nokia 5320 supports up to 24 hours of music playback. Internal memory is a pretty good 140MB, and this can be expanded by up to 8GB using microSD cards. The 5320 supports USB 2.0, and also has HSDPA data for high-speed internet downloads. On top of that, the 5320 Xpress Music has an FM radio. As with most recent Nokia smartphones, the 5320 XpressMusic also supports N-Gage gaming, comes with a web browser and email client. It supports video calling through a secondary camera and it has Bluetooth 2.0. The 5320 weighs 90 grams, which is fairly lightweight for a 3G device, talktime is 2.5 hours on 3G, 3.5 hours on GSM and it has a maximum of 10 days standby time. It's not the most exciting phone that we've ever seen, but it does seem to be well suited to music lovers who don't want to break the bank. Nokia say that the 5320 should be available during Q3 2008.

Trend T-786i Dual Sim GSM
Trend mobiles were the first in introducing the dual SIM mechanism that allowed a person to hold two different SIMs in one mobile phone. It has now come up with the simplest and yet the most loaded of the mobile phones. It is called the, Trend Perfect Dual Sim, T-786i is available in Bar shape with keypad and touch screen facility. The features of T-786i are startling. Its basic edge is that a user can retain different network operators' SIMs in one cell phone and can receive calls in both. It is a complete multimedia cell phone with 2 mega pixel camera, which has an audio and video recorders and players as well. The USB data cable allows the user a unique facility of 'Plug N Play'. Attach the cable with your computer and view what you have recorded. There is no need of any software or driver installation unlike other cell phones. Trend T-786i having Bluetooth connectivity, GPRS and MMS. Trend mobiles offers an unmatched Deluxe Package along with the set which includes a free-of-cost Bluetooth Device, 256 MB memory card, hands free, USB port, Desktop charger, 2 extra batteries and In-Car charger and a Trendy pouch to carry your cell phone in style. The Trend T-786i is a fashion conscious handset, which has a good and attractive size of LCD and gives solid and quality feel when in use. Mobile phone holds another edge to other cell phones in the market. It has the style, it has the attractive look and it has all that you require in cell phone to begin with.

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Foresight Technologies (Pvt.) Limited Tel : +9221 - 530-4308-9 Fax : +9221 - 520-6780 E-mail : info@4sight.com.pk URL : www.4sight.com.pk

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Motorola's new W180 is an entry-level, inexpensive mobile phone basically aimed at the youth. This humble W180 intends making a place for itself in the teenager pockets in times when the generation now is drooling over camera-clad-music-thumping hi-tech toys. Nevertheless, different people have different budgets. This basic mobile phone is not only low in priced but essentially allow making and receiving calls, text messaging, and includes FM radio, calendar and speaker phone facility as well. It sounds like a pretty good deal. With its low price, great looks, features, and performance put together, it makes for a worthwhile purchase in the entry-level mobile phone category. It is the phone which is basically suitable for new beginner phone users as it is easy-to-use and affordable. Design: The W180 itself is really light in weight, coming with only 85 gram. The thin candy bar form factor which measures only 14 mm in size isn't slim but looks quite slick, at least on the face of it as it. The glossy and non-bumpy frontal makes it seem like a good deal for the price tag it holds. Unlike its glossy face, W180's rear has a matte finish, a clean uninterrupted back and is quite comfortable to hold. It has a large bright color screen and a keypad with non-protruding soft keys that seem integrated in the skin of the phone; all except for the 4-way D-pad and the main menu key that it encircles, are slightly puffed. Features: The easy-to-use form factor gives you access to all of the tools you need like phone, data, and music in an intuitive user interface. I liked the menu of this phone - clean, simple, and fast. Menu: On pressing the main menu key, you get an option of 9 menu functions. Here's a chunk of what it includes: 1. Message: I like text messaging in general, but W180 didn't exactly delight me in this aspect. Apart from the regulars, it allows you to read, write, and save up to 750 messages. The word bank is impressive, but when one has to press "select" after every word formed in order to add it to the message, it can be a bit irritating, if not just that, tiring for your thumb as well. All this made me miss T9 so much! 2. Contacts: You can add, delete, edit your contact list, and even add a speed dial numbers. You don't have the option to "send contact" information. The phone can store up to 500 contacts. 3. Recent Calls: View dialed numbers, as well as missed and received calls. 4.Games: It is preloaded with 3 games; Rebel, Football, and Crazy. It is nice for people who've never played PC games. 5. Extras: W180 houses the calculator, an alarm clock, and a stopwatch. It even has a calendar, which is good to have. 6. Ring Styles: This is where you can select customized ring styles to suit your needs at different time it's like the "profiles". The phone comes preloaded with 35 polyphonic ring tones as well as 2 different vibration types. You can also compose up to 4 tones on your own. 7. Settings: This features the regulars - call divert, phone status, phone and network setup, et all. 8. FM Radio: Stores up to 9 channel frequencies. You can access this function if your handsfree is connected to the phone. 9. Personalise: Through this function, you can choose what shortcut each key should do. Also, it allows you to change the theme of the phone by allowing you to choose from some vibrant colors, 5 cool Indian wallpapers, and some screen-savers. Battery: Following the Motorola tradition, W180's battery proves to be average as well, although according to the manufacturers, this phone has an extended battery life. It comes with a 3.7V Lithium-ion battery. After a couple of full battery charge-discharge sessions for the new phone, on an average, it lasted me for about a day and a little more after moderate use which included calls, radio, and a bit of games. For energizing itself, this phone uses a USB-based charger which needs to be plugged into an electrical outlet. USB charging via PC is not supported. An irritant which surfaces while using the phone in "low battery" mode is the recurring beep (like hiccups) alert sound. It won't stop till you put the phone to charge, with the USB cord acting like a pacifier. Audio: One obviously doesn't expect wonders from this phone, since the company's not asking you to pay a premium for anything fancy in the first place. All I can say about the sound quality is that it is loud and clear, and quite decent. The FM radio function allows you to save up to 9 channel frequencies automatically or manually. Listening to the radio on this is fun. Conclusion: "What more could you ask for in a basic phone? Well, if you don't have too much problem charging your phone almost everyday, don't mind an additional connector for the handsfree, and aren't a text messaging fan, this phone is good to go. A bit of tweaking is required, yes, but for the looks and features, it does fit the bill. With stylish looks and good features, this mobile phone is all set to become a favorite of those who want a good mobile phone for a reasonable price.

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Informative

Sony Ericsson Z780
The Sony Ericsson Z780 a recently announced phone comes with aGPS (Advanced GPS) and Google maps. The inside design has been made a little more conventional too, making the Z780 an attractive 3.5G clamshell phone. A quick trip around the Z780's features show that it is a bit of a mixed bag. There's a largish 2.2" 240 x 320 pixel internal display, a pretty basic 2 megapixel camera, stereo Bluetooth, an FM radio, multimedia player, RSS reader, email client, web browser and a blogging tool. The Sony Ericsson Z780 supports tri-band UMTS/HSDPA (850 / 1900 / 2100 MHz) and quad-band GSM with EDGE support, so the Z780 can be used pretty much anywhere. According to Sony Ericsson, the Z780 also supports video calling. The Z780 takes Memory Stick Micro cards to expand the internal 35MB of memory. Talktime is an impressive 9.5 hours on GSM, although most people will want to use 3G which is still a pretty decent 4.5 hours talktime with up to 14 days standby time. The Z780 weighs 100 grams and measures 92 x 49 x 16mm. There is also a Z780a variant for North America. Sony Ericsson say that the Z780 should be available during Q2 2008. No pricing information was given, but we would expect the Z780 to be around PKR 23,000 at launch.

Nokia 6600 Fold
Clamshell users have never been very well served by Nokia, usually having a very limited range of products. So, a new midrange clamshell handset is of some interest. The Nokia 6600 Fold is the sibling to the similarly specified Nokia 6600 Slide, and it can be considered to be the replacement for the current Nokia 6555. It's a dual-band 3G phone with a QVGA main display and 2 megapixel camera with autofocus and flash, plus microSD expandable memory with a 512MB card included in the box. There's a multimedia player plus an FM radio, with a stereo wired headset in the sales package. Like the 6555, the 6600 features a smooth back when it is open, along with a concealed display that can be woken up by tapping the phone twice. Inside the 6600 Fold is a 2.1" 320 x 240 pixel OLED paneland a secondary video calling camera. The keypad is a fairly coventional layout, taking advantage of the increased space available on a clamshell phone. As with the slide, you can double-tap the 6600 Fold to silence an alarm or reject a call, something that seems to be practical to have on a clamshell phone. From the outside, the Nokia 6600 Fold is a strikingly elegant phone. Inside there's a practical and sensible layout, so overall the combination of usability and style is very appealing. Talktime is around 2.5 hours with up to 10 days standby time. The 6600 slide weighs 110 grams, which is a little heavier than most of the competition, but in terms of size it is fairly compact at 88 x 44 x 16mm. Nokia say that the 6600 Fold should be available during Q3 2008 for around PKR 24,000.

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Event

Flare Report

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pice Mobiles Limited in collaboration with Qualcomm announced the first Indian branded 3G device S-950 and open market CDMA 200 phone, C-810. These are the first two products launched by the handset vendor marking the commencement of this technical collaboration. More products such as cellphones, data cards, etc. are expected to be launched in the coming days. Bollywood actress and Spice's brand ambassador Katrina Kaif was also present at the launch. Spice Mobile S-950 is based on Qualcomm's Mobile Station Modem™ (MSM™) MSM6245™ chipset solution, designed for 3G devices. It supports wideband services like high-speed Internet, high-resolution video and enhanced quality image transmission with the same quality as fixed networks. This slider phone device also offers a superior 2MP camera, 262K colour screen, music player (mp3/AAC/AAC+), stereo bluetooth, inbuilt stereo FM radio, video playback, JAVA, expandable memory support along with backward compatibility with EDGE / GPRS / GSM. This phone also comes loaded with value added content and applications like the Google Search engine, Opera mini Browser, NGPay application for banking/ticketing etc, preloaded with content from the latest Bollywood blockbuster 'Jannat'. It is expected to be priced around Rs 8,500. The other product from Spice Mobiles, the C-810 is based on the QSC6020™ chipset from the Qualcomm Single-Chip™ (QSC™) family of solutions. This handset comes with a 2000mAH battery and is expected to offer a 15-day standby / 10-hour talk-time and storage capacity of 500 songs or 1000 images. It has additional features such as a large 2.2" display screen, 1.3MP camera, Music Player (mp3/AAC), inbuilt FM radio video player, Bluetooth, BREW and expandable memory support. The price of this phone is expected to be around 6,500 Indian Rupee.

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Farooq Malik

Event

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rranged by Lahore Chamber of Commerce and Industry, Digital Photo Mela held in Lahore, where multinational companies like Olympus, Nikon, Sony, Canon, Fuji film, Yashica, Mitsubishi, NEC, DNP, Konnoc, Camelion, Tetenal, Samsung, Russell, Swiss Safari displayed their beautiful smart cameras, photography-related products and other electronic products. Punjab Minister for Food, Malik Nadeem Kamran inaugurated three-day Mela held at Alhamra Art Gallery. The occasion was specifically organized to boost the private sector and their opportunities in growing economy. Malik Nadeem, while Speaking on the occasion, said that maximum facilities would be provided to private sector, which is backbone of the economy. Speaking on the occasion, Malik Nasir Saeed, chairman organizing committee of Digital Photo Mela, said that overall duty on the import of digital cameras comes around 40 percent, which, he said, was too much. He demanded that there should be no custom duty on digital cameras like that of mobile phones. LCCI President Mohammad Ali Mian, Senior Lahore: A lady viewing the digital camera exhibition at Vice President Mian Muzaffar Ali, Vice President Al-Hamra Art Gallery. Shafqat Saeed Piracha, Chairman Standing Committee on Event Management Sheikh Mohamad Arshad and Chairman Standing Committee Digital Imaging and Photo Industry Nasir Saeed also spoke on the occasion. Later Chief Guest Malik Nadeem Kamran along with all the audience went to adjacent Alhamra Art Council Lahore: People keenly viewing the digital camera exhibition at Al-Hamra Art Gallery. Hall and formally inaugurated the Mela and took a round of the pavil- ucts and asked their quires, which were satisfied by the Canon representatives. Canon has priviion. The Canon stall was very impressive and leged that its products appreciation a lot in the majority of the people belonging to all walks of Digital Photo Mela. The visitors won daily digital life visited there. The visitors admired its prod- cameras through lucky draws offered by Canon.

Canon, in a statement said that it has maintained the reputation as each new Canon digital camera arrives for sale to the public. Canon offers digital cameras to meet everyone's budget. Like other digital camera manufacturers, Canon offers a variety of accessories including a Canon camera case customized for your digital camera. At stalls, it was observed that different models had other accessories along with Canon Cameras, such as additional memory, different types of lenses, and much more. In addition, some of the Canon models also offered quality video with sound capabilities, a feature that not all digital cameras offer.

Lahore: A lady keenly viewing the product displayed at Digital Photo Mela organized by LCCI at Al-Hamra.

Canon said that anyone can also find Canon digital camera rebates, and any latest information on any current offerings can be found from retailers. With a variety of models from which to choose, Canon is sure to have a digital camera to meet your needs and give you pleasure for years to come. The sole objective of holding this photo mela was to highlight the potential of the country in this particular area which is of prime importance but, was never given due attention for the last many years. Olympus also offered daily digital cameras through lucky draws while a local photography company shot free family or individual portrait through lucky draw during the 3-day exhibition.
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3G Comtech(Pvt) Limited
Turnkey Solution Providers
PROJECT IN HAND
ZONG -Z.T.E, Phase - 1 ZONG Shared sites LCPK , WATEEN TELECOM
Company History

The company was incorporated as Turkey Solution Provider, dedicated to communication, Emerged as a reliable Roll Out manager in competitive market and is registered as Private Company under the provisions of Companies Ordinance, 1984. The company has gone through the major Turnkey projects and has evolved as the major companies in the market with good skilled and professional manpower with excellent repute of services.

FUTURE IN HAND
ZONG-Z.T.E-Phase-II Warid Telecom Rollout South Asia Project-Pricing under Process. Middle East Rollout Project-Negotiations & Pricing under Process

Turnkey Soulation

Site Acquisition

The Company conducts the Site Acquisition by conducting survey (SSR,TSSR) for site hunting as required by client, by Lease Agreement, NOC (local Authorities), and Provision of Prime Power on site (WAPDA etc). Etc.
Civil / Mechanical/Electrical works is the specialization of 3G Comtech (pvt) Limited. The company has gone through the building of dozens of cellular site (GSM/Wimzx/WLL) sites in favorable and Hard Areas simultaneously in best possible manner and in the minimum time frame. The reason of excellence of the work is the best professionals, engineers and skeptic management. These services are provided in almost all regions of Pakistan.

DIFFERENCE FROM COMPITETORS Our quality of work an best clients relations is the main point of differentiation over the others. Moreover, we perform work with quality and in the minimum time scale. Also our skilled and professional manpower, our training facilities to our staff and our screening of the issues is an edge over competitors.

CME:

Directors
Mr. Ch. Khurram Mushtaq - C.E.O Mr. Raja Khurram Hayat - Director Finance
Project Manager

Telecom Installations

The company provides the services of the telecom installation in collaboration with civil work and independently as well. For the purpose of BTS/MW installation, commissioning and testing the company has professional / experienced TI Engineers and supervisors on its panel. Out sourcing 3G Comtech (Pvt) Limited has a diverse range of Professional in its portfolio. Our best performance in the project has developed enough trust / confidence in our professionalism that’s why organization are eagerly hiring our professionals for the conduct of their projects we have HR out sorucing agreements with companies. Our persons are providing their excellent services in their respective fields in different vendors on diverse projects, and sharing our e x p e r i e n c e w i t h t h e m . Out sourcing To render the Turkey services to the International telecom sector according to the GSM Standard & Specs. To develop as a best Roll out Manager Company this should become an alternative / synonym to Solutions Provider .
To enhance the professionalism to such a which become a code of conduct to be followed by the competitors.

Miss: Asma Saeed

MESSAGE FROM C.E.O

We are currently providing the services in the market which are in compliance with International Standard assuring the best services by innovative stye. The Company as its name suggests, 3G, is looking forward to When the Major Operators get Licences in Pakistan for 3G services, we have aligned our resources for the upcoming major up gradation projects and hopefully we will be the pioneers in rendering such services that show the compliance of the Clients’ taste. We believe that Quality is the customer’s satisfaction. Moreover, we believe in the participative style of management .Tthe management “ leads from the front” in work for our staff by setting examples.

3G Comtech(Pvt) Limited
House # 429, Umer Block, Iqbal Town Lahore

Turnkey Soulation Provider

Line: 042-5296429 042-5296529 Fax: 042-5296329 Www.comtech.net.pk

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Flare Corner

A worker poses while fixing a mock of a rotor bearing beside a new 2.5-MW turbine of German company Fuhrlaender AG during final preparations at the "Hannover Messe" industrial trade fair in Hanover. The world's leading fair for industrial technology, with about 5,100 exhibitors from 62 nations.

A woman walks past a sign set to promote Samsung Electronics' mobile phones in Seoul.

NTT group showroom NOTE director Shinji Mitsuhashi, right, and attendant Yayoi Toya demonstrate new technology "t-Room," as part of the firm's next generation network in Tokyo, Japan. Future Phone "t-Room" offers people in different places to communicate as though they are in one room through telephone with large screens broadcasting each other.

One of the first personal computers made by American information technology giant IBM on exhibition at the Museum of Information in Paris which opens to the public. Philippe Nieuwbourg, passionate about information technology, who sparked the idea for this exhibition.

A trader at the Philippine Stock Exchange in Manila's financial district in Makati monitors share prices on a computer. Philippine share prices closed 0.5 percent lower in lacklustre trading, with investors taking their cue from an overnight drop on Wall Street.

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German student Henrik Kretzschmar programs humanoid soccer robots named 'Lothar' and 'Ariane' at the Hanover industrial fair in Hanover, Germany. The 'Robo Cup German Open' soccer for robots competition will take place at the fair.

A supernumerary makes a phone call during a break during the shooting for the film "Mein Kampf" (My Struggle) in Vienna. The film, "Mein Kampf", is based on a play of the same name by the late Hungarian-Jewish playwright George Tabori and will premiere in Germany next year.

Will Wright, creator of computer game hits such as SimCity and The Sims, demonstrates features of his new life simulation game SPORE at Electronic Arts in Emeryville, California. SPORE, a multi-platform game under development by Wright's company Maxis, allows a player to control the evolution of a species from its beginnings as a multicellular organism, through development as a social land-walking creature to levels of interstellar exploration.

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Ian Sherr, Lifestyle-US-IT-Internet-telecom-media in the internet company's chief executive Michael Bayer (L) and president Randy Corke pose for a picture at the Internet company’s headquarters in Boston.

Victor A. McKusick, a genetics professor at Johns Hopkins University School of medicine, shows his 2008 Japan Prize for medical genetics and genomics during an award ceremony in Tokyo, Japan. Japan Prize is awarded to people from all parts of the world whose original and outstanding achievements in science and technology are recognized as having advanced the frontiers of knowledge and served the cause of peace and prosperity for mankind.

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Flare Corner

ISLAMABAD: Federal Minister for Information Technology Qamar Zaman Kaira attends a briefing at Pakistan Software Export Board.

Islamabad: Students listening the speech of Prime Minister Syed Yousuf Raza Gillani during the 16th convocation of COMSATS Institute of Information Technology at Convention Centre.

Galen Gruman, executive editor of InfoWorld, looks over a computer screen displaying a Save XP countdown clock at his office in San Francisco, Calif.

Employee Lutz Lippmann presenting a 300 Millimeter silicon wafer in the clean room of Qimonda Research Development Center in Dresden, eastern Germany. Shares of computer memory chip maker Qimonda plunged after the company said it lost euro482 million (US$766.28 million) in its fiscal second quarter and planned to trim its work force.

Mobile phone key pads are piled up at Eco-system Recycling Co, a recycling plant, in Honjo, north of Tokyo. Thinking of throwing out your old cell phone? Think again. Maybe you should mine it first for gold, silver, copper and a host of other metals embedded in the electronics -- many of which are enjoying near-record prices.

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No Line Rent Competitive Rates Crystal Clear Voice Free VAS

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Flare Corner

ISLAMABAD: Prime Minister Syed Yousuf Raza Gillani awarding medal to a student during the 16th convocation of COMSATS Institute of Information Technology at Convention Centre.

Cubans compare prices and models of mobile phones in Havana. Since these days Cubans are allowed to access to cell phones as part of new president Raul Castro's economic reforms.

Mohammed Omran, chairman of Emirates Telecommunications Corp (Etisalat) smiles during a news conference in Abu Dhabi. Etisalat said it could spend as much as $4 billion on an acquisition or a licence to enter India, the world's second largest mobile phone market.

Rawalpindi: Successful students proudly showing their degrees during the 14th Undergraduate Convocation of College of Electrical & Mechanical Engineering (EME). A worker uses a 'Motoman' dual arm robot by Japanese company Yaskawa Electric during final preparations at the "Hannover Messe" industrial trade fair in Hanover. The world's leading fair for industrial technology, with about 5,100 exhibitors from 62 nations, opens to the public.
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Ahmed Saeed

HR

H

Regardless of the size of companies and organization, they are being maintained by human who efficiently double folds the productivity, scale and dimensions of the businesses. This performance and efficiency may directly depend on many human factors, which are considered important and a key to every successful business model. Writer in this article analyzes the depths of human factor and how they impact the business and their productivity
these results is a fresh and clear mind, financial stability, health and passion for change. In a recent interview, GE ex CEO Jack Welch stated that the passion for change means everything. People have to be ignited with the hope that they are capable to change the very elements and infrastructure today. Without change, trains would not be going faster and every one would have been on the horses up till date. All the research and scientific results commit that human ingenuity is in built. It can not be duplicated. Variances of this can be achieved and a spark can be imbedded. But the truthful verdict of life delves into this being a built in function. Different universities and colleges around the world have tried to simulate the environment in which mankind has performed exceptionally well. One of the standard notions is that the person and his in built qualities had been the centripetal force of excellence. Scenarios, advise, probabilities and statistics were a common second denominator in this equation. Corporations that thrive on human ingenuity have to tap into the source to conclude if that person can truly gauge and take on the responsibility. Corporations require people that can take on the challenges as well as have a strong will power to make decisive decisions. A survey report conducted last year by MIT stated that wrong decisions and abrupt analysis has played

uman factors play a pivotal part in the overall efficiency of organizations and become the sole harbinger for success both in terms of personal performance as well as increments in the stock price; this fact is also backed by a recent study published by the UNDP. Millions of dollars are spent each year in honing and drafting techniques that circulate the warmth of passion, exuberate excellence and create an ambiance of a tier one corporation culture. GE, IBM, Dell, and even Hitachi are known for the quality of the people that work in the corporation and ensure that their employees are taken care of. There are no exceptions to the rules. People who achieve are the ones that get the privileges, honors and the certifications. Hundreds of people have retired from these corporations alone giving their entire life, ethics, and belongings to

The most critical element that is human ingenuity, there is no other passionate objective that is so lethal in the overall performance of teams, corporations and even in the largest organizations spanning all the continents. Human ingenuity is the science that allows people to think, observe, create and improve

create that niche in the market that would not have been possible otherwise. The most critical element that is human ingenuity, there is no other passionate objective that is so lethal in the overall performance of teams, corporations and even in the largest organizations spanning all the continents. Human ingenuity is the science that allows people to think, observe, create and improve. The oil that drives

havoc with the systems and have caused for millions of dollars of loss. Simple people at the wrong time at the wrong place have become the turn around and win-loss game differentiators. Irrespective of the notions and the verdict, corporations are still hiring consultants and HR gurus to conduct surveys, lectures and work shops to predict the harmony and cultural values and justify that human ingenuity can be sparked. There is ample proof that training does suffice for the onslaught and provide the means and the tools to predict better outcomes. MBA degrees and specialization certifications in leadership and management has done wonders for companies like Sony and Motorola. Several of the largest oil companies in the world have been successful in deploying quality training online. Airline corporations need to ensure that the customer satisfaction trainings are in line and provide the mentality and drive force that is missing. All stories lead to one moral objective - better human ingenuity. Pakistan has a long distance to walk before it even comes to terms with human ingenuity. The basic ingredients of financial stability, fresh and clear mindset, health, and passion for change are drastically missing. Let's anticipate that the international corporations do provide the people with the objectives of the international market.

Islamabad: Chairman PTA, Maj. Gen. (Retd) Shahzada Alam and Country Director Nokia Siemens Networks Veqar-ul-Islam along with other guests attending event satisfaction survey for Pakistan Industry Seminar “Reviving up Revenue” held at a hotel.

Karachi: City government personnel install computers and other equipment at Command & Control System in Civil Center. It has to be mentioned that the security arrangements in the city will be monitored through close circuit cameras.

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Telecom

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wisscom is adding a new service to its marks a further step in the Group's multimedia mobile TV offering. Bluewin TV mobile strategy. With its 100-second news broadcast, will be available on the new DVB-H net- Napster mobile and the Vodafone live! portal, work in a quality which customers have Swisscom already boasts a range of successful so far only experienced on home televi- multimedia applications. Bluewin TV mobile sion sets. Thanks to an electronic programme using broadcast technology (DVB-H) compleguide and navigation key, viewers on the move ments its range of mobile communications products while adding to the company's TV will also be able to experience Bluewin TV. DVB-H stands for Digital Video Broadcasting product range: whether at home with Handheld and enables mobile Bluewin TV Mobile at a Glance users to access television channels on their mobile phone at the touch of a key in high-definition picture quality and excellent sound quality. They have a choice of 20 channels, including SF1, TSR1 and Eurosport (D). Zapping between channels is simple, thanks to a navigation key. And with an electronic programme guide, customers always in touch with what's on. Bluewin TV basic and plus, or on the Swisscom is one of the first providers world- move with Bluewin TV mobile, customers wide to offer DVB-H. Rollout of the product have a product to suit their needs.

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IT

Over 50 Mainframe Customers Successfully Complete Migration to HP's latest application transformation tools increase agility and reduce costs by transforming legacy applications

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P has announced that in the past 18 months, more than 50 Asia Pacific and Japan customers have successfully migrated from legacy mainframe systems to HP Integrity systems to support mission critical IT environments. Companies moving to next-generation data centers from diverse industry sectors have replaced legacy systems, including IBM mainframes, with HP Integrity to minimize high hardware maintenance and software licensing costs. Fueled by increased demand for HP Integrity and Integrity non-stop servers in Q4 2007, HP's Intel Itanium (EPIC) processor-based server revenues grew 53.0 percent in Asia Pacific region excluding Japan. According to IDC, HP tied for the top position in the Asia/Pacific Unix server market in revenue terms, securing 33.0 per cent market share measured in CYQ4, 2007. HP's RISC & EPIC Unix server revenues grew 29.3 per cent on a quarter-on-quarter basis in Q4 2007, underpinned by 23.8 per cent growth in EPIC Unix. RISC Unix server revenues grew by 46.4 per cent on a quarter-on-quarter basis, outperforming the market growth of 8 percent during the same period. HP Integrity servers represented the majority of HP's Business Critical Systems revenue in Asia Pacific, with 77.0 percent share in Q4 2007. HP also introduced a modernization programme to leverage its new HP Legacy Application Transformation© and Visual Intelligence Tools©. By helping businesses understand the structure and composition of legacy applications based on scientific analysis, these tools significantly improve the transformation process by minimizing risks, reducing time, budget and resource requirements. "Customers are realizing that mainframe systems are expensive to maintain and vulnerable to security threats," said Herbert Zwenger, vice president and general manager, Business Critical Systems, HP Asia Pacific and Japan. "HP helps customers to easily move towards next-generation data centers by modernizing legacy applications and ensuring better investment protection through open and modular HP Integrity server solutions." Shinhan Bank migrated from existing mainframe systems to HP Integrity to maintain a large core banking system following its merger with Chohung Bank. "There were many cases of transforming mainframes into open systems, yet none was comparable with us in terms of scale," said Tae-Jun Lee, general manager, IT Planning Division, IT Group Shinhan Bank. "Our successful transformation paved the way for a new trend of mainframe downsizing in the Korean banking industry."

Key customers in Asia Pacific who migrated from mainframe systems to HP Integrity to lower power consumption and ease management of multiple applications include: Astellas Pharma, Japan HP helped to consolidate the marketing data of Astellas Pharma from an old mainframe serv-

"HP helps customers to easily move towards next-generation data centers by modernizing legacy applications and ensuring better investment protection through open and modular HP Integrity server solutions." says Herbert Zwenger, vice president and general manager, Business Critical Systems, HP Asia Pacific and Japan
er to a single HP Integrity Superdome on virtual servers that was divided and split into multiple hardware systems and partitions. HP Integrity servers and virtualization tools helped Astellas Pharma reduce system operating costs by 50 percent. POSCO, Korea The mainframes of steelmaker POSCO had limitations in managing the rapidly evolving new applications environment. By transitioning to HP Integrity Superdome from the mainframes, the company reduced delivery time by more than 60 percent and increased e-commerce volume to 98 percent. Intel is seeing rapid adoption of Itaniumbased platforms, particularly in Asia Pacific's

financial and telecom sectors, where customers with legacy mainframe environments are choosing to move to more flexible and reliable Itaniumbased solutions that reduce IT costs and are highly optimized for business-critical operations. "The Itanium processor, along with our robust processor roadmap, is well positioned as a mainframe replacement solution for missioncritical applications such as ERP, CRM and BI," says William Wu, Asia Pacific Product Marketing Manager for Intel's Server Platforms Group. "The fast adoption of HP Integrity servers and migration from legacy mainframe environments is good validation of Itanium's ability to meet the rising requirements of performance-demanding industries in Asia Pacific. Together with partners like HP, Intel will continue to develop the Itanium platform with new innovations and process technology well into the future." With a significant number of customer adoptions in Asia Pacific and Japan, HP Integrity runs more than 1,400 leading Independent Software Vendor (ISV) applications that support unique customer needs in ERP and SCM environments. In addition, HP Integrity servers support more than 14,000 applications globally. Recent HP Integrity server innovations include: New Operating Environments (OEs) for HP-UX 11i v3 with built-in virtualization software simplify and speed up customers UNIX deployments, and help reduce lifetime maintenance costs. QuickTransit for Solaris/SPARC-toLinux/Itanium on HP Integrity servers helps users move enterprise applications from SPARC-based hardware to HP Integrity servers running Linux. HP Integrity BL870c - the first four-socket HP Integrity server blade combined with the modular infrastructure and energy efficiency of HP BladeSystem. Designed and developed in Singapore, the server can save up to 25 percent more power. HP Insight Dynamics - VSE - brings together the best of HP's industry-leading infrastructure management portfolio to deliver the first integrated solution that lets customers' visualize, plan and change their physical and virtual resources.
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Tata Consultancy Services (TCS) chief executive officer S. Ramadorai answers a question during a press confrence in Mumbai. India's top software exporter Tata Consultancy Services said net profit rose 7.1 percent in the fourth quarter, its slowest gain in three years on rupee strength against the dollar.

Yahoo CEO Jerry Yang smiles during his keynote address at the Consumer Electronics Show in Las Vegas. Tech-industry history shows that the failure of Microsoft and Yahoo to come together on an acquisition could turn out to be brilliant.

Eckhard Spoerr, CEO of German phone and Internet service provider freenet AG, and Oliver Steil (R), CEO of German mobile service provider Debitel, address a news conference in Hamburg. German telecoms group Freenet has bought Debitel from private equity owner Permira for 1.63 billion euros ($2.54 billion) despite opposition from major shareholder United Internet.

Bharti Airtel Limited Chairman Sunil Bharti Mittal, left, and Managing Director of Indian Farmers Fertiliser Cooperative limited (IFFCO) US Awasthi, right, present a farmer with an Airtel mobile phone connection at the launch of a joint venture between the two companies in New Delhi. Airtel and IFFCO, announced the launch of a joint venture company IFFCO Kisan Sanchar or Farmer Telecommunications Limited (IKSL) to provide a boost to Indian agriculture and the rural economy. IKSL will offer affordable mobile handsets with Airtel mobile connection. The value added services (VAS) platform will be a unique feature of the system, which will offer free daily voice updates on mandi prices, farming techniques, weather forecasts and fertiliser availability. The farmer will also be able to call a dedicated helpline, manned by experts from various fields, to get answers to their specific queries. Announcing this, Bharti Airtel chairman and MD Sunil Bharti Mittal said, “The telecom revolution has truly transformed the country and we believe that the benefit must reach the rural population.” Airtel will offer calling rates at 50 paise per minute for calls between Iffco members. “We have been constantly endeavoring to enrich the lives of the farmers through creating and strengthening cooperative institutions and providing them the best quality inputs, the mobile technology, however, seems to us a golden opportunity for carrying out this mission, Iffco MD US Awasthi said.
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Aamir Shahzad

HR

The key to retain employees is that one must start before the first day of the job, when a worker looks for a place to hang a jacket, or refrigerator to keep his lunch fresh. As the first impression is the last impression. This is the work environment a good worker look into

Writer is Sr. Manager HR & Administration at Unified Secure Services (Pvt.) Ltd, Islamabad

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being employer believe that our real assets/customers are our employees. It means, if our employees are satisfied they will automatically be loyal to the company, which ultimately leads to growth and development of the company. Meeting the demands of today's changing environment requires building and retaining satisfied, loyal, and motivated staff. In this competitive work environment, workers are no longer inclined to stay at one position or in one company for the entire duration of their career. The most talented professionals are more likely to be hunted by other organizations, especially by competitors, and previous company is left with tears of turn over costs, which include recruitment, rehiring, and orientation/training cost and the turnover effect on the targets is another big issue. With the turnover ratio of 15% in higher management and 10% in middle and lower management, company can't make succession planning because success does not depend only on financial and material resources but on satisfied and loyal employees and good leaders. The manager whose mood swings, determine the climate of the office on any given workday. Poor interpersonal skills, unfortunate office practices, some managers by sheer shameful force of their personalities make working for the employees rotten. So we can call them toxic managers. Apparently, their results may look fine but behind the screens, none is OK even if you loose one from your workforce. It is unhealthy, unhappy, and unproductive, and it will eventually undo HR's efforts to create a healthy, happy, and progressive work place. Here the question arises that why managers

are remembered as toxic. The main reason is that companies don't rate the managers outside the productivity and business performance. The reasons are culture and the background. Another cause for high turnover rate of any company is unsatisfactory compensation and benefits plans e.g. Base pay, performance based pay, equity based compensation and bonuses, benefits packages and different allowances and facilities like conveyance, medical, house rent etc, also the lawful benefits like graduity and provident funds, which varies across countries. This plan of C&B depends on the HR of the company as much as the HR is strong, it will make and implement good policies. Putting aside some specialized industries, I believe that there is no labor shortage in this country, if in case there is any, that is of unemployed people; however, there are millions of qualified people in labor market. Hiring the people from open market is not a big issue but hiring and retaining competent work force is the biggest concern. Now the question arises, how to retain them? How to reduce the turnover costs? What policies make the employees happy and satisfied? The key to retain employees is that one must start before the first day of the job, when a worker looks for a place to hang a jacket, or refrigerator to keep his lunch fresh. As the first impression is the last impression. This is the work environment a good worker look into. Company should identify the bad apples (toxic managers and workers who are responsible for dissatisfaction of other employees). HR should take care of these bad apples and should recreate these into detox. Because we do not need dictators, we need good leaders, who

could inspire the employees and can motivate the staff even under the hard circumstance and work conditions. We need managers who could manage things instead of complaining and de motivating the staff so by finding good leaders and managers, we can prevent future problems, which can also reduce turnover ratio. If you cannot offer with good salaries than at least keep your compensation packages competitive to the market. If, comparatively you are paying a little lesser, compensate them by other sources, as money is not every thing for every body, may be some employees are interested in big increments and salaries, but for most, it has no attraction. The good working conditions, environment, good communication, leader subordinate relationship, caring management, employee relationship and career development through training and development and career management plan, all are very important factors to motivate and retain employees. The awareness also plays an important role in employee's management. First of all employees should be well aware of the goals, which are given to them and of course regarding rewards and benefits expected after completion. They should have a vision and a mission before them. All managers should be communicated about the turnover cost on priority bases. Managers should also be held accountable for employee's turnover and the cost involved. These costs should be a part of every department's profit and loss statement, and should be made integral aspect of each department's budget. Today employee retention is a big issue, and can only be handled successfully by team effort along with a strong communication network, and feed back mechanism.

World Web still Only in Infancy
The World Wide Web is still only in its infancy, its British inventor said on Wednesday, on the 15th anniversary of the web's effective launch. Tim Berners-Lee told that the web, which started life in the CERN physics laboratory on the Franco-Swiss border in the early 1990s, could develop in unimaginable directions but above all should be a force for good. "What's exciting is that people are building new social systems, new systems of review, new systems of governance," he said. "My hope is that those will produce... new ways of working together effectively and fairly which we can use globally to manage ourselves as a planet." The comments came on the anniversary of the announcement by CERN on April 30, 1993 that the World Wide Web could be used by everyone, after Berners-Lee and a colleague persuaded their bosses to provide the programme code for free. The web - network via which information is shared on the Internet. An estimated 165 million websites now exist. Competing technologies - such as Gopher developed at the University of Minnesota in the United States - were also offering a way of connecting documents on the Internet, he said. "If we had put a price on it like the University of Minnesota had done with Gopher then it would not have expanded into what it is now. "We would have had some sort of market share alongside services like AOL and CompuServe, but we would not have flattened the world."

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IDEAS Workshop

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Munawar Iqbal

IT

It's believed that for any international call center operations, the nerve is telecom link and in Pakistan the weakest support one has is which is being provided by PTCL. The cost of utility is so high that the more you use the more you pay, the process of import is very cumbersome, and expensive and visa constraints on international employees and investors

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ome experts claim that Pakistan is at the brink of a technology revolution but when we analyze the ground realities thing seems to be totally otherwise. There is nothing wrong in being an optimist but to have an objective conclusion we ought to have a pragmatic approach. When we talk about growth in IT sector, it would not be a pessimistic view that progress is too little, too late. Moreover sometime it looks like even deteriorating. It's a fact that in the past few years we have witnessed positive growth in many areas of the industry. One of the growth phenomena was of call centers. But now I seriously doubt that call centers are here to stay. The people who think the business of call center should thrive in Pakistan present the argument that our neighbor India, has been in this business for last so many of years and is able to earn more that $ 50 billion every year. This viewpoint further suggests that by providing these services Pakistan could also fetch a huge amount as Pakistan has all the tools required to catch up India. They further claim that Pakistan is now an alternate to the west for call centers and that is the theme, they want to catch on. While making comparison with India, several factors should be considered who have contributed and as a result India has emerged as a major location for IT-enabled services such as call centers and customer support centers. Lower input costs, reasonably good infrastructure, a trained English-speaking workforce and a favorable time zone differential vis-à-vis the US that has spurred the growth of the call center industry in India. Yes, Pakistan is blessed with almost all of above mentioned attributes and the folks who bank on these similarities with India have some other reasons to be hopeful. According to this viewpoint Pakistan could grab the opportunity as

government of India is all set to impose a income tax on all call centers owned by foreign companies and a proposal is under consideration in New Delhi to tax activities conducted over International Private Leased Connections (IPLC) that carry India's voice and data traffic. I do believe that comparative analysis is a must to lay solid foundations of success. But before turning the weaknesses of our competitor into our strength we must not commit the mistake of being selective or wishful in the process of making comparison. I wonder how we can overlook the recent report of Springboard Research, which says that the introduction of the 15% Sale Tax in the financial year 2006-07 increased the price of computers which increased the cost of doing business. The average price of PC reported by local assemblers and retailers increased up to 20%. The above mentioned report further elaborate that this is one of the factors which have negatively impacted the growth of the IT sector as evident by export figures for the first six months of the financial year 2007-08. If the value of exports for the first six months is extrapolated to the full year it would be 149.37 Million, which is a growth of 28.7% over the previous year. This is well below the growth registered in previous years. The question is very simple that if we are dealing with same mind set at the helm of affairs who can not comprehend the disaster that our computer industry is facing how and why they would be any different in regard with call centers. WE have mentioned positive attributes of the call centers industry in Pakistan but in spite if them the industry is not picking up. It's believed that for any international call center operations, the nerve is telecom link and in Pakistan the weakest support one has is which is being provided by PTCL. The cost of utility is so high that

the more you use the more you pay, the process of import is very cumbersome, and expensive and visa constraints on international employees and investors. The list of obstacles not ends here and you may add so many others in it e.g. lack of mass awareness of this industry by government /private media, which is of course absolutely necessary to motivate our educated youth about the potential of the industry. There is no training subsidization by the government, we lack IT enabled infrastructure and there more importantly there is no support or encouragement from Pakistani missions abroad. Overseas Pakistanis also developed a non-cooperative behavior from business houses towards call center. The issue of availability of abundant brokers is a menace that are out to make money out of Pakistani call centers, by offering failed schemes but there is no check on the part of government on such middlemen. Moreover, there is no facilitation from investment bankers and banks on financing the call centers. The dream of a thriving call centers industry in Pakistan can be achieved only when the government would ensure good IT enabled infrastructure, good human resource, creating a vibrant image of call center career among the youth and enabling financial institutes to understand the concept of call centers. Last but no least, the Pakistani missions abroad ought to realize there primary task and that is creating new economic opportunities for there country. The writer is the founding president of Pakistan Computer Association (PCA), a representative body of computer industry in Pakistan.

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Sabah-ud-Din Qazi

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ast year, during the historic lawyers' movement to restore the Chief Justice of Pakistan, Mr. Iftikhar Chaudhary, a popular private news channel of the country, GEO TV, reported that some unknown people have hacked their website by posting a vulgar message on it. A message - our website was hacked and it was suspended temporarily. We apologise for the inconvenience - was immediately displayed as it took around six hours to completely restore the website. Hackers worldwide protesting about controversial cartoons mocking the Prophet Muhammad (PBUH). Many of the messages that replaced the home pages on hacked sites simply condemned the publication of the cartoons in Danish newspapers. Some messages called for boycotts of Danish goods. It was revealed that Hackers groups in different Islamic nations are banding together to make the protests more effective. Attacks were known to have come from groups in Pakistan, Turkey, India, Saudi Arabia, Jordon and Indonesia. The above mentioned examples highlight the concept of hacktivism, which is hacking for a political or social cause on the internet. Brian Still, who is an information technology consultant and lecturer teaching technical communications at Texas Tech University, USA describes in his

hacktivism that is intended more upon disruption than disobedience. Wikipedia, the most popular free encyclopedia defines the term "Hacktivism" as combination of "Hack" and "Activism" with a clear aim to promote political ideology, free speech, human rights, or information ethics on the internet. It is a controversial term as some argue it was coined to describe how electronic direct action might work toward social change by combining programming skills with critical thinking while others use it as practically synonymous with malicious, destructive acts that undermine the security of the Internet as a technical, economic, and political platform.

Similarly, after the imposition of Emergency in the country on November 3, 2007, the readership of all national newspapers was shocked when the online poll of another popular private TV channel, AAJ TV, disclosed that 60% of Pakistani people believe that restrictions on the electronic media are justified. Much has been discussed in the press about it, even President Musharraf, as per some reports, also referred the result in his speech that majority of people support his actions against the media but next day the TV revealed that its website was hacked and the Hackers changed the results as actually

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60% condemned the restrictions. If we take a look on international scenario, BBC had reported two years ago in its story under the title of; "Anti-cartoon protests go online" as almost 1,000 Danish websites (as February 2006) have been defaced by Muslim

paper that generally Hackers, even those hacking government-sponsored sites, have been negatively stereotyped as malicious thrill seekers or, worse yet, Cyber Terrorists. Sometimes they are labeled as socially unbalanced persons but increasingly, according to him, there are more politically motivated Hackers distancing themselves from cyber terrorism by engaging in

The term hacktivism may be new for Pakistani people but the history of hacktivism is not new in Pakistan. It is admitted by almost every cyber security research and the media that the electronic foundations of Pakistani hackers have played a vital role to bring the methods of guerrilla theater and graffiti to cyberspace. The first Pakistani hacktivist group, Pakistan Hackerz Club (PHC) was formed in 90s by two 'hacktivists' who used the pseudonyms Doctor Nuker and Mr. Sweet. Doctor Nuker involved in hacking when he was a Computer Science student at Karachi University. The group defaced hundreds of Indian websites to condemn the Indian occupation of Kashmir. According to CNN, their targets were simple and telling. Not the Indian government itself, nor U.S. government sites, but any site that was good and regularly-visited to bring attention to Indian-Occupied Kashmir. During an interview in 1999, Doctor Nuker expressed as "Our goal is to bring attention to violence in Kashmir, but that's just not going to be our only goal. PHC will hack for all the injustice going in this world, especially the killings and injustice with Muslims. United Nations and United States never forget to act urgent on other small issues but they never give a damn about

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IT

the Kashmir issue. We not only say, but we really care for Kashmiris and take them as our brothers and sisters…" In 2000, PHC recorded its protest online by defacing the website of Zee News, most popular

Pakistan Hackerz Club, under the leadership of Doctor Nuker, defaced the website of Californiabased World Trade Services on September 19 by suggesting the U.S. government may have orchestrated the terrorist attacks on America to justify widening its manhunt for Osama bin Laden. "Who achieved the maximum benefit out of this mess, Bin Laden? No!!, just USA and CIA ... For America, WTC could be a little cost for a big target," wrote Doctor Nuker. "The attack is nothing to do with Muslims or Osama-bin-Laden. If you want to compare what Israel has done against the Palestinians, it is 10 times worse than what they Muslim terrorists, only if they are behind it, have done to the US now." He further

news channel of India, when it presented a program in which two alleged spies of Pakistan's ISI intelligence were shown as dealing in a Plane Hijacking Conspiracy during the visit of Mr. Bill Clinton, US President of that time to Indo-Pak. Doctor Nuker also quoted President Musharraf in the defaced web page as "Any Indian 'Adventurism' will be paid in same coin: Musharraf" to appreciate his bold policies regarding the Kashmir. The GForce Pakistan, another Hacktivist Group which was formed in February 2000 and was primarily known for web page defacements of Israeli, Indian, and U.S. government web sites, earned quickly a reputation as an internaexpressed. He acknowledged Osama bin Laden, as well as GForce Pakistan for this defacement. Shortly, two other major groups of Pakistani Hactivists, Pakistan Hackerz Club (PHC) and Anti-India Crew (AIC), joined the alliance. Proving itself a valuable member of the alliance, Anti-India Crew, whose past track record was to deface only Indian websites, turned attacks on US Systems by breaching the security of five Internet servers operated by the U.S. General Accounting Office. AIC posted a message at one of the defaced web servers that included the

of which more than 30 sites had been hacked in only April, 2002. GForce Pakistan took on a large role in building a coalition to fight the United States on the internet as US military operations were expected to take place against Afghanistan. BBC also reported that an alliance of anti-Israel, anti-US and anti-India Hactivist groups are increasingly defacing the websites to highlight issues such as the Middle East conflict, the War on Terrorism and the Kashmir. In October 2001, FBI Special Agent-in-Charge Lynne Hunt informed the media that "Doctor Nuker" is identified as Misbah Khan of Karachi by the FBI Computer Crime Squad with the assistance of the FBI legal office at the U.S. Embassy in Islamabad, Pakistan. The FBI also issued his arrest warrant by charging him hacking into the website of the American-Israel Public Affairs Committee, one of Washington's most powerful Zionist lobbying organizations, on November 1, 2000. In the defacement of the AIPAC site, Doctor Nuker had posted a rant about Israel's horrific and barbaric treatment of Palestinians along with the links to anti-Israel and pro-Palestine websites. "The hack is to protest against the atrocities in Palestine by the barbarian Israeli soldiers and their constant sup-

tional Hacktivist group and was credited to have defaced over 200 sites in a year. It also defaced the website of US based National Oceanic Atmospheric Administration by replacing the usual weather-related pabulum with pleas for Kashmiri independence. "When the people of Kashmir want to be independent, why not let them?" the group protested on the defaced website. "US, take some steps." India's most circulated newspaper website, India Today became their target also. In the year of 2000 alone, more than 500 Indian web sites were defaced collectively by Pakistani Hactivists. Following the tragedy of September 11, 2001, American Hackers called for attacks on

port by the US Government," Posted by him on the defaced website. Latter on, in an online interview, he said the FBI has issued the warrant for the wrong person but Doctor Nuker, as per some unconfirmed reports, was captured in Pakistan shortly along with his fellows while remaining group members went underground. Generally, it is observed that the basic motive of all Hacktivists is to show the general public and the media that they are standing up, just like other civil societies groups, against the establishment to protect the rights of people around the world that are endangered but sometimes they forget that the most effective weapons of their resistance are words and technology. Many on-line activists claim to be Hacktivists, but their tactics, such as in the case of GEO TV website, are often at odds with what we consider Hacktivism to be. To become an active part of civil society, they have yet to prove themselves anything more than pests and it is also very necessary for us to distinguish between "Evil Destructive Hackers" and "Politically Motivated Hackers". Writer is a cyber security analyst and works for the media. While pursuing his degree of MBA in Telecom Management from International Islamic University, Islamabad, he keeps an eye on different online security threats, developments and hacking activities worldwide.
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Pakistani and Afghan websites. On September 12, the official website of the Government of Pakistan was defaced. The official website of Afghanistan's ruling Taleban Militia was also hacked along with the websites of Afghan News Network and Afghan Politics. As a reaction,

statement: "We will hit the US government servers until there is peace around us!" In the first case of cyber crime registered by the India 's Cyber Crime Investigation Cell of the CBI, the note said during 2002 Anti-India Crew has hacked into more than 120 Indian sites and out

IT

Flare Report

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panel discussion focusing on refurbished computers causing e-wastage and technological retardation in third world countries was organized recently. The discussion attempted to highlight the detrimental impact of refurbished technology on the environment and the local IT industry from a macro perspective. Widely attended by representatives from the corporate sector and the local hardware industry, the discussion stressed on the need to tackle the growing issue of import of e-wastage in the name of refurbished computers, which is not only stilting the growth of the local hardware industry but is also wreaking environmental havoc within the country. The discussion also served to highlight the fact that most of the computers being imported to Pakistan in the name of refurbished computers are obsolete and malfunctioning; therefore a major portion of these is sent to Pakistani landfills. The country representative of International Union for Conservation of Nature (IUCN), Mr. Sohail Malik warned panelists of the environmental aspects of this issue and mentioned that the import of second hand computers adds to 50,000 tons of solid waste being produced everyday by our country. According to Mr. Ashar H. Zaidi, Country Manger, Intel Pakistan "Despite the decline in the price of new computers, Pakistan consumes over 500,000 second hand PCs every year. The reason for this is lack of awareness. People are not aware of the benefits offered by new computers". Mr. Khusnood Aftab, CEO, Softwise Technologies further contributed that "consumers can buy a brand new computer today for as low as Rs. 11,000 or on monthly installments of Rs.350. These computers come with a three year warranty against a second hand Pentium 4 which comes with no warranty and costs up to Rs. 10,000." It was also revealed during the discussion that new computers are environment friendly and consume lesser electricity. Mr. Mohsin Iqbal General Manager, Personal Systems Group, Hewlett Packard Pakistan confirmed this by say-

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Moderator, Rabia Garib speaking to the panel, to discuss the elements associated with refurbished computers and their consumption in Pakistan

ing "We are facing a major energy crisis today which can be controlled by using the latest technology which goes a long way in saving electricity. He also said "A lot of new software and applications which have become the basic need of most PC users cannot be run on the obsolete machines being offered by the importers of refurbished computers." Panelists participating in the forum underlined the need for government intervention which can play a significant role in discouraging the import of obsolete technology. It was further observed that there exists an urgent need to educate the masses about the adverse impact of such computers on the industry, environment and consumers at large. In this regard, the major industry players present at the forum which included representatives from HP, Intel Jerrys, Optimum technologies, ACER and Softwise pledged to introduce competitively priced computers to discourage the use of second hand PCs. Name of the Panellist 1 - Mr. Hasnain Shaban Producer, GEO TV 2 - Mr. Khawer Mehmood

CEO, OPTIMUM TECHNOLOGIES 3- Mr. Khushnood Aftab CEO, SOFTWISE TECHNOLOGIES 4- Mr. Ghias Khan CEO, INBOX TECHNOLOGY 5 - Mr. Mohsin Iqbal GM PSG, HP PAKISTAN 6 - Mr. Zahid Mahmood Country Sales Manager , ACER PAKISTAN 7 - Mr. Ashar H. Zaidi Country Manager, INTEL PAKISTAN CORPORATION 8 - Ms. Asma Aziz Marketing Programs Manager, INTEL PAKISTAN CORPORATION 9 - Mr. Tahir Ikram Director Programming , CNBC PAKISTAN 10 - Ms. Zainab Ansari CEO, XENITH PUBLIC RELATIONS 11- Mr. Sohail Malik Country Representative, IUCN 12 - Mr. Zia Ul Qadir General Manager, Sales & Marketing GERRY'S SOFTLOGIC 13 -Ms. Subul Siddiqui ACER PAKISTAN.

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Lahore: Shopkeepers are seen busy in making UPS at Hall Road Market as they are in high demand in the country due to excessive load shedding.

Islamabad: Policewomen are busy in transmitting SMS through their mobile phone as the SMS fever has caught the nation with a bang.

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Telenor's Auto Advance Service Launched

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elenor Pakistan, the winner of the Most Innovative Mobile Operator Award 2007, has launched another value-added service (VAS) by the name of 'Telenor Auto Advance'. This unique service will allow Telenor prepaid customers to continue the call even after their balance exhausts. The service has been activated free of charge for all Telenor prepaid customers. Telenor Pakistan has been leading the way with diversified and innovative Value Added Services such as Easyload, Mobile TV, Smart Share, Bubble Message, Tele Kissan, Akhbaar

service and several others. Recently, Telenor also launched Ask Telenor and Tele Doctor 1911. Telenor Auto Advance Service can be extremely useful in emergency situations where one call can make the difference. Subscribers on the move, far from a recharge location or simply out of cash can benefit from this service. Under the service, when a subscriber reaches the end of his balance, the call will continue without disconnection and the balance will be adjusted in next recharge. Telenor Auto Advance is only available for voice calls at the moment.

At the launch of the new service, Chief Marketing Officer Telenor Pakistan Lars Christian Iuel said, "We, at Telenor Pakistan, are happy to launch yet another service for our valued prepaid customers. The new Auto Advance service is designed to give Telenor Talkshawk and Djuice customers even more utility from their prepaid connections. We are committed to provide maximum value to our customers through similar innovative and useful services."

KACE Earns Gartner's 'Cool Vendor'
ACE has announced that it has been named a "cool vendor" in Gartner Inc.'s "Cool Vendors in IT Support, 2008" report, published April 1, 2008, and authored by Terrence Cosgrove and David M. Coyle. "The Gartner report is great recognition of KACE and validation of our appliance-based approach to systems management," said Rob Meinhardt, co-founder and CEO for KACE. "Industry analysts have long stated that management is the most important factor in lowering total cost of ownership. Our robust management

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appliances were designed from the start with a focus on ease-of-use, speed of deployment, and affordability to maximize our customers' ability to save time and money." Organizations have struggled to successfully implement traditional software-only systems management tools that have tended to be overly complex and difficult to deploy. According to the report, "[KACE] automates many areas of PC life cycle configuration management (including the core functions of inventory, software distribution, patch management, and operating system deployment), but are founded on the princi-

ples of usability and rapid deployment to appeal to enterprises." KACE helps customers save time and money. Systems managers are often forced to wear many hats throughout the day to work on a myriad of IT functions. KACE consolidates these functions by providing a single appliance for all projects, while delivering easy-to-use, comprehensive systems management that is affordable. The KBOX family of appliances fulfills all of the systems management needs of a medium enterprise from initial computer deployment to ongoing management and retirement.

30 Years of Spamming
his week, the world marked an anniversary that has changed the face and other anatomical regions of email inboxes everywhere: the first known spam email was sent 30 years ago. But the message sent on May 3, 1978 by a marketer for the now defunct DEC computer company to around 400 people on the west coast of the United States wasn't called spam, and the sender dispatched it without ill intent. How things have changed. Spam got its name from a skit by the television show "Monty Python's Flying Circus," in which a group of Vikings in a restaurant that serves all of its food with Spam tinned meat sing a song repeating the word ad nauseum, says Brad Templeton, who has thoroughly researched the subject. "Thus, the meaning of the term at least: something that keeps repeating and repeating to great annoyance," Templeton, who was dabbling in the Internet in the 1970s when it was still the US governmentrun Arpanet says on his website. These days spamming is a sophisticated operation that affects millions and jams ill-prepared email inboxes. The percentage of spam sent to account holders on Gmail the email service offered by Google quadrupled between 2004 and 2008, climbing from 20 percent to around 80 percent. "To give you some sense of scale, we have tens of millions of users worldwide," Gmail's Jason Freidenfelds told AFP, adding that only about one percent of spam gets through Gmail's spam-filtering system, according to user feedback. Spam methodology has also changed in the past 30 years. Whereas the sender of the first spam had to type in each recipient's address individually, today the job is often done remotely using cybermonsters called botnets. Botnets have hijacked around 30 percent of personal and office computers with inadequate security features and use them to dispatch thousands of spams each day, Templeton said. "The recruited computers wait for commands that come through anonymous channels and tell them to send spam email to 1,000 people, all unbeknownst to their owners. The people who do this control millions of computers around the world," Templeton said. "Don't look to the guy to your left, don't look to the guy to your right. It's you," he said ominously. More vicious spammers last year shut down government and business websites in European Union member Estonia by bombarding servers with traffic, a technique also used by a new breed of spammer, the online extortionist. But the most common form of spam remains the unsolicited message that tries to sell you a replica Rolex, a miracle weight loss formula, or medication to enlarge anatomical parts or enhance sexual prowess. Twelve percent of Internet users have bought something offered to them by spam, Graham Cluley, senior technology consultant at IT security company Sophos, sources said. "Maybe these people are too embarrassed to go to their doctor or they want to save some money, but we have to educate them to report spam, delete spam, but absolutely never buy off spam," he said.

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Land for IT Park at Islamabad being Acquired
Pakistan Software Export Board (PSEB) has announced that land measuring 33.3 acres for the establishment of International Information Technology Park at Islamabad is in process of acquisition. In this regard, a Letter of Intent (LoI) will be send to the short listed developer soon following approval by the PSEB's Board of Directors. The official said PSEB also plans to build IT Parks in different cities and currently operates over 750,000 square feet of Software Technology Parks (STP) in eleven buildings across the country. He said purchase of land measuring 6 acres each for the establishment of International IT Parks at Lahore and Karachi Airport has also been approved in the last meeting of ECNEC. PSEB, a department of Ministry of Information Technology which promotes the image of the Pakistan's IT industry in key markets abroad, has sponsored participation of 51 member companies in six international trade shows to date in the current fiscal year 2007- 08. The official said to date in the current fiscal year, nine international promotional campaigns were run and 225 business leads were passed on to member companies in addition to over a 1000 indirect leads. He said most potential customers and investors contact PSEB member companies directly after getting information from the PSEB website which receives a million hits each month with 70 per cent of the hits received from overseas. PSEB participated at the world's largest IT event CeBIT held in Hannover, Germany along with its member companies. A customized country pavilion for the exhibiting companies was established at the event. One to one business meetings were also held with the leading IT companies based in Europe. The event was a huge success in terms of significant leads acquired by the exhibiting companies.

NIB Bank Ltd. Chooses Oracle, Ora-Tech Systems and System Innovations as IT Partners
NIB Bank Ltd. has decided to enhance its core and retail banking operations with the help of Oracle Technology and Applications. The implementation, being undertaken by Oracle PartnerNetwork members Systems Innovation and Ora-Tech Systems, will provide a robust IT infrastructure to support and enhance the bank's service capabilities. Mr. Khawaja Iqbal Hassan, President & CEO, NIB Bank Ltd. (seated, centre) with Mr. Amer Hashmi, President & CEO, System Innovations (Pvt.) Ltd. (right), Mr. Aspy Nariman Fatakia, Chairman and CEO, Ora-Tech Systems (left) and Ms. Samina Rizwan, Regional Director South Asia Growth Economies (West), Oracle Corporation (standing) at the signing ceremony. Other officials of these organizations are also seen in the picture.

Acer Sees Pakistan as a Key Market
Regional Sales Manager of Acer Computer Middle East, Jacob Varghese has said that Acer computer has announced a 51.4 per cent year-on-year growth in last year for sales in the Middle East and Africa (MEA) region. "Since Pakistan falls in the same region for us, I do make sure to come and thank our team and partners for contributing in this success," he said in an interview. He said, "Our consolidated revenue previous year rose 16 per cent to $14 billion." The global IT vendor has attributed its positive performance to a new strategic direction focused on mobility, enterprise, and convergence related technologies. Jacob, who was on his second visit to Pakistan, said in the MEA region Acer, the world's third largest Information Technology (IT) vendor, holds the number one position in the supply of Notebooks, fuelled by a 73.1% year-on-year growth. In Saudi Arabia, it holds the number one position with a 26.8% market share in Notebooks. This is due to excellent work by our team and partners. Acer is very seriously exploring Pakistani market; we have doubled our work force in last 6 months and plan to invest more." Said Jacob. "Among the emerging markets, Pakistan holds a very key position for Acer; we know that geographically it's also very vital for us to establish ourselves here ASAP. " he added. "I am really glad to see the huge opportunities in different market segments for our award winning products. We have already made inroads into Education, Government, and Banking sectors, we need to penetrate more in these sectors plus the consumer area where is our strengths but honestly the appreciation for quality has to improve among the different buying authorities for any MNC to come and invest in Pakistan." Jacob said.

Wind or Solar Generators for BTS from Averox
Averox Inc. says that that it has added the provision and installation of wind and solar powered generators for telecom base stations to its telecom services portfolio. "Averox has been providing telecom services on a turn key basis for some years to mobile operators to enable them to rapidly deploy base stations," said Mr. Salman Mahmood, Averox's President and CEO. Many telecom base stations are located in remote areas of emerging countries, such as in Pakistan, where electricity is either not available, is not reliable or is very expensive. In the past, this has required the use of diesel generators to provide power to the base station. This is expensive and requires regular visits by telecom engineers for maintenance and refueling. Wind turbines and solar panels can be used to generate energy independently without the need for diesel generators or expensive maintenance. Additionally, they can generate revenue from the excess electricity produced which can be sold to the local utility," Mahmood added. The power demand of base stations accounts for about 90% of the energy requirements of a mobile network. Wind generator equipment is cheaper than diesel generators to buy and install, so the lowered investment cost and the increased prices of fossil fuels improve the business case for utilizing renewable energy sources. These factors plus the environment friendly benefits of renewable energy, in our view, lead us to expect that renewable energy will be the first choice for remote base station sites as early as 2009. We believe that a base station powered by renewable energy sources should be able to recover its installation costs after two to four years, in a good sunny or windy location, as a result of the combination of lower energy costs and revenue from selling excess power to the local utility.

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Grand Prizes for Motorola Retailers
Motorola announced grand prize winners for their retailers in an award distribution ceremony held in Lahore. With a view at engaging and appreciating the retail channel and thereby motivating them to pass on benefits to Motorola customers, Motorola once again proved that it cares for their esteemed retailers. Various promotions aimed at customers are quite usual, however, this is a unique scheme that seeks to reward retailers and inspire them to provide additional benefits for Motorola customers. In this promotion Motorola gave attractive prizes including a Suzuki Mehran Car, Motor Bikes, DVD players, TV and many more exciting gifts. These kinds of gifts were given to the retailers in order to show them that they are part of the Motorola Mobile Devices team. Asim Jamil, Head of Sales Mobile Devices said "Being in-tune with market dynamics, we feel that it is important to appreciate and motivate our retail channels. We are confident that such small activities will inspire our retails to do even better and translate into benefits for our customers, thereby strengthening our commitment across the board." The retailers were thrilled in the award ceremony and were congratulating their co-workers on their achievements in which Malik Khalid won the Suzuki Car in the ceremony and the Motorbike was won by Abid Ali.

Asim Jamil Head of Sales, Mobile Devices Motorola Pakistan, presenting Suzuki car key to the lucky draw winner Mr. Malik Khaled one of the retailers of Motorola Mobiles.

Warid Offers to Backup Your Phone
As part of Warid Telecom's continuous practice of providing innovation, convenience, personalization & value addition, Warid Phonebook Backup is an answer to subscribers' ever changing communication needs in their fast paced lifestyles. Warid Telecom now offers a facility via which subscribers can store, edit & manage their handset contacts information permanently & retrieve them instantaneously from a web account in the event of theft or damage & replacement of mobile phone. Warid Phonebook Backup eliminates the hassle of manually transferring your contacts into the new mobile phone. It is available for both prepaid & postpaid subscribers. There is absolutely no limit to the number of contacts that can be backed up. To top it all, a free trial period of one month is being offered to subscriber's which is valid till Friday, 6th June, 2008. Don't miss! Subscribers can avail SMS or GPRS version depending on their handset type & compatibility. Send "REG" to 400. Charges: Rs.115+tax/year. It merits mentioning here that no charges will be applicable during the free trial period.

KalSoft Digitizes Services for the Capital
KalSoft has recently finished deploying a suite of applications to enable E-Services for Chief & Deputy Commissioner's offices, a project of Electronic Government Directorate, Ministry of IT. The project aimed at enhancing the effectiveness and efficiency of the execution of Citizen. Services there are essential for government services and district management. The suite incorporates applications for issuing licenses and permits and web portals for the local governments. With this system in place, citizens will be able to submit and track their applications online, as well as improving their experience of public sector services. The project implementation is being spearheaded by Deputy Commissioner Islamabad, Mr. Amer Ali Ahmed, and is crucial for the automation of vital services facilitating the people. The solution has been designed around MOSS 2007, Microsoft Live Communication Server 2005, Microsoft Enterprise Project Management Server 2007, and Microsoft Business Solutions Great Plains by the KalSoft team. The project has entered the final execution phase after the infrastructure deployment of the solution. "As telecommunications and information technology is progressing, the need for better integration and streamlining our government bodies is increasing exponentially. The key to servicing citizens effectively and efficiently lies in a seamlessly integrated system that links all government bodies together over a vast network of information that allows them to communicate with each other and serve citizens without a moments pause. We are proud to have been a part of this project that allowed us to contribute towards enhancing Pakistan's infrastructure and facilitating the government to better serve the citizens", Khurram H. Kalia, President and CEO, KalSoft.

Pakistan in Top Favorable Economies, Regionally
Pakistan has been ranked as one of the top favorable economies in the world, states "Doing Business 2008", a recent report released by the World Bank in 2008. According to the report, Pakistan ranks second compared to other South Asian countries based on certain economic indicators such as; ease of doing business, dealing with licenses, and protecting investors as identified by the analysts. The following countries include Sri Lanka, Bangladesh and Nepal. Pakistan has comparatively better business environment in terms of paying taxes and registration of assets, the report adds. The report evaluates business activities based on regulations affecting the ten stages of a business's life; starting a business, dealing with licenses, employing workers, registering property, getting credit, protecting investors, paying taxes, trading across borders, enforcing contracts and closing a business. It is pertinent to note that in the overall global rating of 178 countries, Pakistan is rated at 76th as compared to India rated at 120th. With its fast paced IT industry, Pakistan is emerging as a powerhouse in the South Asian region due to the government's friendly policies. These include 100 percent foreign equity ownership, 100 percent repatriation of profits for foreign investors and tax exemption for the sector till 2013. The availability of a large pool of English-proficient skilled professionals, affordable connectivity rates and competitive infrastructure and operational costs are some of the other benefits that Pakistan enjoys. Due to same, an increasing number of foreign IT companies prefer Pakistan for their outsourcing operations and setting up development centers. Doing Business 2008 is the fifth in a series of annual reports that evaluates the regulations that directly impact economic growth, provides objective measures of business regulations and their enforcement. The data is collected across 178 countries and selected cities at the sub national and regional level.
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Nokia Assigns Imran Khalid the GMship for Pakistan
Nokia has appointed Imran Khalid Mahmood as the Country General Manager for Pakistan and Afghanistan. An announcement by Nokia said that Imran is a global executive who has more than 20 years of experience in the telecommunications industry and a sound understanding of the cellular business within the local and international arena. About new responsibilities, Imran Mahmood said: "The consumers are very knowledgeable and seek monitory and functional value from every dollar spent. Our strategy of keeping the consumer in mind whilst developing and introducing products has led to our global leadership. Pakistan is the second fastest growing market in Asia after China and is a very significant region for Nokia. We are committed to enhance the Pakistani consumer's communication experience with our innovation through both handsets and services." Sharing insights on the local market, Nokia's newly appointed Country General Manager Imran Khalid Mahmood further added, "Pakistan is a rapidly evolving market with great potential and untapped segments, which Nokia aims to cater to while keeping the needs of the local consumers in mind, in terms of implementing new ideas and introducing new products in the Pakistani market. These products will range from the highly technological hi-end devices to the latest entry level devices. These research driven devices are made according to the specifications of the Pakistani market and are customized to suit the local man's lifestyle and income." Imran was previously the General Manager and Head of Enterprise Solutions Mobile Device Unit (ES MDU) for Nokia APAC based in Singapore. Additionally, Imran was also a member of the Global ES MDU Management Board and the APAC Management Team.

HP's New Business Desktop PCs Reach Stores
HP, this month, introduced five business desktops designed to give businesses of all sizes a professional edge with entry-level desktop pricing and "zero-footprint" PCs. The new products, including the HP Compaq dx2390 Business Desktop PC, the HP Compaq dx2710 Business Desktop PC, the HP Compaq dx7400 Business Desktop PC, the HP Compaq dc5800 Business Desktop PC and the HP Compaq dc7800 Business Desktop PC, pack the power and performance demanded by entry level users to high-end solutions. "As SMBs grow, they are asking for the right solution and demanding high performance computing that will suit their business needs," said Mohsin Iqbal, Country General Manager, Personal Systems Group, HP Pakistan." The products that we are offering today have been designed to meet the needs of SMBs in the country and this is why we are introducing the complete range of business desktop PC." The HP Compaq dx2000 Business Desktop PC series meet everyday business computing needs, coupled with style, affordability and reliability. Refreshed with HP's new industrial design, the dx2000 series offers a professional metal finish and piano-black high-gloss exterior, fitted with the latest technology for essential computing needs. "The HP Compaq dx2000 series represents a new look and feel for commercial products, as design becomes increasingly important to organizations, while maintaining performance benefits," said Tommy Chew, Category Manager, Commercial Systems Unit, Personal Systems Group, HP Asia Emerging Markets. "Designed to meet basic business computing needs like word processing, spreadsheets, Internet browsing and email - while maintaining an affordable price point - the HP dx2000 series offers the optimal priceperformance balance, allowing customers to focus on their core business versus their technology requirements." The complete range of HP Business Desktop PC.

Ufone Launches UExcel
Ufone launched UExcel - a programme for undergrad students in collaboration with the School of Leadership (SoL). The programme consists of a series of sessions whereby special teams from SoL and Ufone will visit 18 different universities in Karachi, Lahore and Islamabad to impart students the knowledge that helps them excel in today's competitive world. Ufone is not only a competitive telecom leader in the industry but an organization that has always been working towards an orderly corporate responsibility plan including ways of benefiting the young of our country who will for sure be a part of tomorrow's strong workforce. UExcel is a creditable step taken by Ufone and SoL with the main objective of showing students the avenues they can visit for self-development, positive mindsets, self-confidence, empowerment and meaningful expression. Also, students through this programme are given a comprehensive understanding of the practical tips and tools regarding hiring and recruitment processes - particularly the ones prevailing at Ufone. The first phase of the UExcel programme has already been completed in Karachi. Universities visited include Institute of Business Administration (IBA), Iqra University, PAF-KIET, University of Karachi, NED University of Engineering and Technology and Shaheed Zulfiqar Ali Bhutto Institute of Science and Technology (SZABIST). Ufone is an Etisalat Group Company with the second largest cellular operator base in Pakistan with more than 16 million customers.

KHL Middle East and UAE signs agreement for Telecom Mass Transit System
KHL participated for the design, implementation & deployment of Optic Fiber cable for the Mass Transit System. The ROR & LOS was issued on February 11, 2008 and KHL has started works from April 5, 2008. The project will be completed in October 2009 as KHL role has been defined as per contract matrix milestones to work with Dubai Mass Transit Department and with UAE Telecom Operators for the Indoors IBS solution connectivity as well as providing GIS solution for monitoring. KHL China office & Rosenberger China design team in coordination with KHL Middle East will lead the engineering & design phase of the project to be completed by August 2008. Moreover, KHL is launching WIMAX services in Mauritius by September 2008. KHL in collaboration with its consortium partners will be launching WIMAX activities along the clean shores of Mauritius. Earlier this year, the process of acquisition and deployment of LDI license was initiated with Government of Mauritius & LOS was issued in March 2008, as by QTR 3, 2008 WIMAX network implementation are to be aggressively pursued by KHL.

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Mobilink Reaches Naran
Mobilink announced the expansion of its coverage and network to include the enchanting valley of Naran in Pakistan's scenic north, providing a seamless communication experience to the people of Azad Kashmir, Chitral, Gilgit, Hunza and Swat. Naran is a distant jewel set in the Northern Areas of Pakistan and a very popular tourist destination amongst both local & international tourists, and the launch of this service coincides with the start of the new tourist season. Bilal Munir Sheikh, Vice President Marketing Mobilink said, "Our latest expansion in the Northern Areas provides a long awaited facility for the locals of that area. Making communication a reality for the people of the Naran valley is further testimony to Mobilink's commitment to helping the nation stay connected at all times." Mobilink continues to maintain its leadership position in the cellular industry of Pakistan, with its ever increasing network base, infrastructure and range of services while moving ahead to connect the unconnected across Pakistan.

Eight Franchises Closed on PTA Directions
8mobile phone franchises were permanently banned and then closed on illegal sale of SIMs. Taking strict action against franchises involved in violating the procedures on sale of new SIM Cards, PTA directed five GSM phone operators to immediately seal and cancel registration of their eight franchises located in different cities across the country. PTA statement said that the closure has come about as a result of a recent survey conducted by PTA to check the sale of new SIM cards. PTA has issued directions for closing of three franchises of Mobilink; one each in Sialkot, Pishin and Rawalpindi, one franchise of Ufone in Rawalpindi, one franchise of CMPak in Sialkot, one franchise of Telenor in Sialkot and two franchises of Warid in Sialkot and Peshawar. All these franchises were found violating the Government policy on sale of new SIMs issued to all mobile phone operators recently.

Pakistan Flag Colours Stationed at Beijing Olympics 2008
KHL with its alliance FOTON LOVOL will be the corporate sponsor for Beijing Olympics 2008 as Pakistan Corporate Sponsors. FOTON LOVOL is a renowned company with a persistent market share that endorses the company’s standing in the international and Chinese market. KHL one of the leading service providers today, holds credentials owing to its impeccable performance resultant of its strength and diversity prevalent in the industry will expedite its sponsorship in the Beijing Olympics 2008 with its partner FOTON LOVOL. KHL encompasses sponsoring a corporate box incorporating Pakistani Flag colors stationed at the stadium for the opening and closing ceremonies to take place at Beijing Olympics. Representing Pakistan, KHL truly apprehends and envisages the organizations commitment to strive towards contributing to the national agenda of self reliance. This accomplishment ascertains KHL’s indeterminate footing in the Industry today and will service it top 10 customers within & outside Pakistan a rare opportunity to witness this mega event.

WorldCall issues shares to Amatis
The WorldCall Telecom Limited has issued 53,738,212 ordinary shares of Rs 10/- each to Amatis Limited pursuant to the Loan Agreement. In a notice sent to Karachi Stock Exchange (KSE), the company said that the paid up capital of the company is increased from 806,833,301 ordinary shares of Rs 10/- each to 860,571,513 ordinary shares of Rs 10/- each. The shares have been issued after receipt of the conversion notice from Amatis opting for converting its balance outstanding loan of Rs 748.550 million (US $12.5 million) along with any accrued interest into ordinary shares of the company as per the terms and condition of the subject agreement. After the above issuance of shares, the company has no outstanding amount payable towards Amatis pursuant to the Agreement. The subject 53,738,212 ordinary shares of Rs 10/- each of the company have been issued otherwise than rights to Amatis pursuant to the Shareholders' approval dated 31 October 2006 and subsequent approval from Securities and Exchange Commission of Pakistan ("SECP") vide its letter dated 05 March 2007.

7m SIMs to be Blocked by May-End
Over seven million cellphone SIMs are likely to be blocked by the end of May for lack of ownership verification. On the instruction of Pakistan Telecommunication Authority (PTA), cellphone operators have already blocked 1.36 million SIMs which were issued either on fake or non-verifiable documents. "We cannot give the exact number of unverified SIMs at this stage but all 'old unverified' connections will be blocked after May 22," said a PTA official. He added that the authority was strictly adhering to instructions of the Senate committee. He said that all 'new' mobile phone connections issued on 'fake documents' would be blocked after June 30. The PTA official said the authority had directed all cellphone operators to register all their sale points to ensure that no connection was issued without maintaining the record of the buyer. According to an official of a cellphone company, the blocking of over seven million connections in 'one go' could create widespread resentment and economic consequences down the sales chain. "Cellular tele-density has reached 50.4 per cent in the country during the last couple of years. This has helped bring economic and social benefits to rural population. The industry today employs more than two million people directly and indirectly.

4767 Million SMS were Exchanged Last year
Pakistan Telecommunication Authority announced that telecom subscribers in Pakistan sent a total of 4767 million text messages to their friends, relatives and others, last year. This huge amount of text messaging has broken all previous records in nation's history. While contacting with officials from cellular companies, they told that after voice services, data services such as text message are increasingly gaining popularity amongst the telecom subscribers in country. They said that due to very economical text message packages and bundles, mobile phone users are now more convenient with text messages. Market analysts have termed this major increase in text message traffic due to the political situation that was created in last quarter of year 2007. Not only this; imposition of emergency in November and post emergency incidents such as death of Benazir Bhutto Shaheed actually fueled the cellular traffic throughout the country. There are solid predictions in further increase of text message traffic as the companies are announcing new low rates for short text messages.

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Prized for JAZZ Sales Dhamaka Announced
Mobilink announced the results of the first JAZZ Sales Dhamaka lucky draw held in Karachi. With a view at engaging and appreciating the retail channel and thereby motivating them to pass on benefits to Jazz customers, Mobilink has proven once again that they are a trend-setter in the telecommunications industry. With attractive prizes like motorcycles won by retailers throughout the country, the Dhamaka buzz is already taking over and incentivising retailers to perform better. Various promotions aimed at customers are quite usual, however, this is a unique scheme that seeks to reward retailers and inspire them to provide additional benefits for Jazz customers. Regional Commercial Director Mobilink Mr. Tipu Sultan said, "Being intune with market dynamics, we feel that it is important to appreciate and motivate our retail channels. We are confident that such activities will inspire our retails to do even better and translate into benefits for our customers, thereby strengthening our commitment across the board." The lucky winner of the Bumper prize, Suzuki Mehran Car was Mr. Shahid Mahmood. The duration of this scheme is 3 months and will be held in Sukkur.

Islamabad: Aamir Ibrahim, Vice President and Chief Strategy Officer Mobilink presenting the motorcycle keys to the winner of Jazz Sales promotion.

Worlds First Diamond Bluetooth Headset
Motorola has teamed up with luxury custom mobile phone creator Alexander Amosu, to produce the world's first real gold and diamond Bluetooth headset - the Diamond MOTOPURE H12 Alexander Amosu - a renowned young entrepreneur heads a luxury customization company and has carved his own niche in the world of design. Amosu uses diamonds and gold to customize accessories and phones to create the ultimate luxury experience. This extremely limited edition headset is the ultimate statement in luxury, made from 18K gold and featuring over 180 brilliant cut diamonds, a total of 3.47 carats. The headset is only available to customer order and comes with the choice between white or yellow 18k gold and with the added option to customize with white, pink or even black diamonds.

Bridge the Digital Divide: Kaira
The Federal Minister for Information Technology Mr. Qamar Zaman Kaira has stressed on bridging the digital divide by development of human resource, including IT skills development of those living in the far-flung, remote areas and small towns of the country. He said that the majority of the population to the tune of 70% or more belongs to the poor segment of the society with little access to quality educational system incapable of providing quality education not to talk of IT and computer skills development and this segment needs to be addressed on priority basis. Mr. Kaira expressed these remarks during his visit to the Pakistan Software Export Board, a subsidiary of the Ministry of Information Technology and Federal Minister for Information Telecommunications. Mr. Kaira pointed out that all targets and deadlines must Technology Mr. Qamar Zaman Kaira be met as there is no room for procrastination in this industry. He acknowledged the need for specialized IT training institutes to enhance the quality of products and services. He urged to build a positive image of Pakistan's IT services and products to bolster the industry. Mr. Talib Baloch, the acting Managing Director apprised the Minister that PSEB's aims to enable fast track sustainable growth of IT industry through providing quality IT -oriented office space with high-tech facilities under one roof, strengthening of industry through quality certifications , migration to open source software for automation of domestic industry and various human resource development initiatives of internship and apprenticeship programmes currently benefiting over 3000 students. The meeting informed the Minister that the industry has U.S. $1.05 Billion of IT exports and U.S. $1.15 Billion of revenues from the local IT industry, making a total industry size of U.S.$2.2 Billion.

Withdrawal of 15 % GST on ICT Industry Demanded
Imposition of 15 percent GST on information and communication technology industry (ICT) has severely hampered the industry's growth as annual growth rate of PC/server market in Pakistan declined to 9.6 percent in 2007 against 16.4 percent in 2006. According to a research, the implementation of 15 percent GST had a very negative effect on Pakistan's ICT industry compared to India where information technology industry grew its overall revenues 10-fold in the past decade to $47.8 billion in 2006-07 from just $4.8 billion in 1997-98. Industry analysts said that constant economic growth, which reflects the progress of any country, depends upon several factors and one of very significant factors is its information & communication technology (ICT) sector. Imports of PCs/servers also dropped to 149,000 units in JulyDecember 2007 from 630,000 units recorded in 2006-07, showing a decline of 40 percent. This sector is not only influential in cutting down cost, but also in enhancing productivity and efficiency of other sectors. Since the implementation of 15 percent GST on imported and local parts of computer hardware in the federal budget for fiscal year 2006-07, the IT sector has suffered severely and it is also hitting end-users and businesses across the country. Recently, the Pakistan Software Export Board (PSEB), Pakistan Software House Association (PASHA), Pakistan Computer Association (PCA), and other IT-based organisations also expressed their concern and sought removal of sales tax on PCs and its networking parts, describing it as a chief factor in encouraging illegal import of PCs.

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National

Asia's Largest Academic Fibre Optic Network Sets up at Karachi University Rashid Ahmed Mughal
The Department of Main Communication Network, Karachi University (KU) has formally established a fibre optic based LAN with wireless computing support at the campus. The project is sponsored by Higher Education Commission (HEC). The fibre optic network established at the campus is said to be the largest academic fibre optic network in Pakistan and in Asia. With over 90,000 feet fibre optic cable laid to connect 57 teaching departments and 18 research institutes of KU, this network provides services such as video conferencing, VoIP, file sharing and communication with the Pakistan Educational Research Network. Speaking at the ceremony, Karachi University Vice-Chancellor Prof Dr Pirzada Qasim said it was one of the brightest moments in the history of KU. The establishment of this project had been completed and was functioning at full potential. The completion of this project is indeed a landmark for the KU, he added and congratulated the Project Director Prof Dr SM Aqil Burney and the entire project team who worked tirelessly to complete this project in an efficient manner. He also thanked the HEC Chairman Prof Dr Attaur Rehman for his unconditional support in developing Pakistan's largest academic fibre optic network at KU. The project has shifted the KU paradigm and has taken us more closer to the digital and electronic learning paradigm, he said.

Minister for Excise and Taxation, Mian Mujtaba Shuja-ur-Rehman is giving award to National Sales Manager, Canon, Mr Tuseef Ahmed Khan for best performance at Digital Photo Mela held in Lahore.

National Sales Manager, Canon, Mr Tauseef Ahmed Khan is giving a prize for face of the day winner to Nabeeha Rizvi at Digital Photo Mela held in Lahore.

Scratch and Win Campaign Launched
Warid Telecom (Pvt) Ltd launched the most exciting reward scheme for its loyal Zem users. Zem Prepaid subscribers were offered extra balance upon loading their scratch cards and enormous cash prizes. Since launch, Warid Telecom has been rewarding patronage for being a part of the fastest growing GSM network in Pakistan. Under this promotion all prepaid subscribers loading scratch cards were eligible for extra balance based on the scratch card denomination value up to 20%. The extra balance amount was transferred to the subscribers account immediately after the subscriber reloads his account. The most exciting part of this scheme were the prizes offered for the scratch and win campaign. The subscribers that uploaded new cards were automatically eligible for lucky draws. The end of the campaign included a large lucky draw valued at Rs. 1.0 million and three weekly draws valued at Rs. 0.5 million. Winners of the campaign were Awais Javed from Faisalabad (Rs. 1.0 million), Salah ud din Haider from Okara (Rs. 0.5 million), Muhammad Qaiser from Karachi (Rs. 0.5 million) and Faheem Ahmed from Karachi (Rs. 0.5 million). Marwan Zawaydeh - Chief Executive Officer, Warid Telecom said, "Growth is the process of becoming larger. As we grow, we fully realize that it is because of our biggest asset - our customers. The scratch and win campaign is our way of sharing our success with the people that have chosen Warid as their first mode of communication." On the occasion, Chief Commercial Officer - Warid Telecom, Thomas Yeo said, "To get supreme value in any product that one invests in is a very satisfying experience for any person. To win money for your loyalty is pleasant experience for our customers besides our supreme service. At Warid Telecom, we believe in treating our customers with the best service, incentives and rewards, because at Warid…We Care."

PTCL Decision to Cut Call Duration flayed
The Telecommunication Sub-committee of Karachi Chamber of Commerce and Industry (KCCI) has flayed the decision of Pakistan Telecommunication Company Limited (PTCL) to reduce the duration of a minimum unit call from five minutes to two minutes. The committee demanded that local calls must be made free. Chairman of the sub committee Khurram Shahzad, presiding over the first meeting of the sub committee said that with the reduction of duration of call time, the cost of doing business increased by 2.5 percent. He said that there were around 1.1 million PTCL subscribers in the city, out of them more then 24,000 phones were out of order. He demanded of the PTCL to take KCCI and other trade bodies into confidence before introducing any new package for its customers. Expressing concern over removing 35,000 employees under the VSS, and said that this had adversely affected working of the PTCL.
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International

WiMAX users to reach 133 mn by 2012
There will be more than 133 million WiMAX users globally by 2012, according to the latest figures from the WiMAX Forum. Moreover, approximately 70 per cent of these WiMAX users will use mobile and portable WiMAX devices to access broadband internet services. The forecasts are based on the results of an independently commissioned research study, which will be published fully by the end of May 2008. "WiMAX is here now and is the catalyst in the global marketplace to grow demand for mobile broadband internet access," said Ron Resnick, president of the WiMAX Forum. "This new subscriber and user forecast is a solid proof point of the future growth of the thriving mobile internet ecosystem and presents reasonable predictions of the positive progress our industry is working to achieve." According to the study, a key driver of WiMAX subscriber and user growth will be the ambitious adoption of WiMAX technology in specific regions, including Asia Pacific and the Americas, where WiMAX technology is anticipated to be the leading technology selected to deliver broadband internet access to a greater geography of these regional populations. The Forum further estimates that by 2011 there will be more than 1,000 mobile WiMAX Forum certified products in the marketplace.

Nokia and T-Mobile sign Internet Services Deal
Nokia has signed a deal with Germany's T-Mobile for Internet services for European customers, Nokia said in a statement. "T-Mobile and Nokia will be able to offer their European customers faster and easier access to all of T-Mobile's web'n'walk Internet services as well as to Nokia's Ovi Internet services," read the statement. It said the firms will try to make social networking sites more mobile and added Nokia's Ovi services will be available on a wide range of Nokia phones for TMobile users. Nokia, which made about 40 percent of all cellphones sold in the first quarter, is the first handset maker to move strongly into the content space. Millions of users have downloaded songs, video clips, programmes and documents since the company launched the Nokia music store and Mosh, a file-sharing site, last year. The handset maker has also struck deals with top record label Universal and Sony BMG to distribute their music with deals allowing users unlimited downloads in a 12-month period. Nokia has previously signed Internet services deals with Spain's Telefonica, France Telecom's mobile arm Orange, Telecom Italia and Vodafone.

Future Computers to Talk and Feel
A computer that can interact with humans and react to their non-verbal gestures is being developed by a European team. Known as SEMAINE, the project will build a sensitive artificial listener (SAL) system, which will perceive user's facial expression, gaze, and voice and then engage with the user, BBC radio reported. When engaging with a human, the sensitive artificial listener will be able to adapt its own performance and pursue different actions, depending on the non-verbal behaviour of the user. The German centre for research on artificial intelligence is partnered by Imperial College London, Universities of Paris, Holland and Technical University of Munich. Roddy Cowie, of Queen's University Belfast, said: "A basic feature of human communication is that it is coloured by emotion. When we talk to another person, the words are carried on an undercurrent of signs that show them what attracts us, what bores us and so on." "The fact that computers do not currently do this is one of the main reasons why communicating with them is so unlike interacting with a human. It is also one of the reasons we can find them so frustrating," he added. "SEMAINE, and projects like it, will change the way people interact with technology. They mean that you will be talking to your computer in 20 years time. When you do, pause for a minute, and remember that the human sciences at Queen's helped to lay the groundwork," he added.

IBM Unleashes Fastest UNIX System
The IBM has announced two high-end Power Systems models - the world's fastest UNIX server and a unique water-cooled supercomputer. An announcement to this effect was made in a statement. It said the new systems offer sophisticated IBM virtualization technology and energysaving capabilities to help dramatically reduce bottom-line operating costs, such as those for energy, floor space and systems management, while improving system performance, helping customers transition to a new enterprise data centre. The statement maintained that the new UNIX enterprise server designed to extend IBM's leadership in the UNIX market and will be attractive to existing IBM clients as well as Sun Solaris and HP UNIX users. For example, it added, IBM's Power enterprise 64-core server delivers twice the performance at a comparable price as a similarly configured HP Superdome Itanium system. IBM's new POWER6 "Hydro-Cluster" supercomputer is built to help users tackle some of the world's most challenging problems in fields such as energy, aerospace and weather modelling. The new super-dense system, representing a breakthrough in green IT, uses a unique, in-rack, water-cooling system and with 448 processor cores per rack offers users nearly five times the performance and more than three times the energy efficiency of its predecessor, IBM's POWER5 processor-based p575 supercomputer.

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Free Satellite TV Service Begins
A free-to-view satellite television and radio service from the BBC and ITV is being launched across the UK. Freesat is available to 98% of homes, including those that are unable to receive Freeview through a TV aerial. Freesat will carry 80 digital TV and radio channels, including free high definition programmes, with that number due to rise to 200 by the end of 2008. Users will make a one-off payment for a dish, settop box and installation, but will not pay a monthly subscription. But unlike Freeview, you can receive Freesat across UK, which means that in those areas that at the moment can't get access to free digital television this is the first time that they can get free digital TV. The BBC's media correspondent Torin Douglas said the BBC and ITV were hoping the new service would also increase interest in high definition (HD) television. It is thought that around 10 million homes in the UK now have a television set capable of carrying HD, but most do not have a receiver or subscription. The BBC Trust has said Freesat is guaranteed to remain subscription-free. Set-top boxes will be available from high street retailers, who will also arrange installation. Sky already offers a service that is also free to view once the equipment has been bought.

Hutchison Telecom Posts Ist Profit
Hutchison Telecommunications International Ltd., the emerging markets mobile-phone carrier controlled by billionaire Li Ka-shing, posted a first-quarter profit after adding users in Israel and Indonesia. Net income was HK$310 million ($39.8 million), compared with a loss of HK$236 million a year earlier, Hutchison Telecom said in a statement. The Hong Kong-based company revised the HK$220 million profit it reported for the first quarter last year, without providing a reason. Higher earnings from Israel, Hutchison Telecom's biggest market, are helping bolster investments in Indonesia and Vietnam, the focus of almost 80 percent of its capital spending this year. The phone carrier sold a stake in India's third-biggest mobile- phone company last year and may use as much as HK$35 billion to buy other emerging-market assets. Hutchison Telecom's management thinks that the current market conditions have become favorable for companies looking for acquisitions. Hutchison Telecom has said it plans to more than double capital spending in Indonesia to HK$4 billion this year, and increase investment in Vietnam to HK$1.5 billion from HK$800 million last year. The two markets account for 79 percent of the company's projected capital spending of HK$7 billion this year.

Zune Eases Sharing To Close iPod Gap
Microsoft Corp., trailing Apple Inc. badly in the market for portable music and video players, is introducing a new technology that will let users of its Zune portable devices legally share portions of their song libraries with other Zune users. Microsoft also plans to announce it has started selling downloads of television shows that will play on Zunes, including "South Park" and "Heroes," through relationships with Comedy Central, NBC, MTV and other broadcasters. The company says it will have about 800 episodes available for purchase at $1.99 each on its Zune online store, compared with thousands of episodes from 600 different shows on Apple's iTunes Store. The music-sharing function for Zunes underscores how Microsoft is seeking to set itself apart from Apple, which dominates the portablemusic and movie-player market. Microsoft has failed to take any meaningful share from Apple since it entered the business with Zune in late 2006. According to market-research firm NPD Group Inc., Apple had 71% of the U.S. portable-music-player market in the first quarter, compared with 4% for Microsoft. Microsoft believes it can differentiate its products by introducing a social dimension to Zune players, in which users can share their musical tastes with each other. Microsoft has for some time allowed users to view the titles of the latest songs that friends are listening to and to hear clips through the Zune website. A new feature will allow users access their friends nine most recently played songs, as well as nine other songs flagged as favorites, and copy them onto their own Zunes. To play back the tracks, users will need a $14.99-a-month subscription to Microsoft's Zune Pass service, which offers unlimited access to a library of millions of tracks.

Alcatel-Lucent to build Libya's first WiMAX
Alcatel-Lucent has said that it has been awarded a contract by LTT (Libya Telecom and Technology), the national Internet Service Provider in Libya, to deploy the first commercial WIMAX network based on the 802.16e-2005 WiMAX standard, in Libya. LTT plans to launch the commercial service on the network in September 2008. The new network will support voice over IP (VoIP) and high-speed internet access, enabling the delivery of advanced broadband multimedia services, such as video streaming, through a variety of end-user including modems and WiMAX terminals. It will also accommodate stationary, nomadic and mobile applications and complement the carrier's existing fixed-based broadband services. Under the agreement, Alcatel-Lucent will provide a complete WiMAX infrastructure solution, including the radio access network, microwave backhaul and IP routers and will deploy around 120 sites in a first phase. LTT has an aggressive schedule for additional deployments. "We want to provide our residential and business customers a wide range of beneficial, easy-to-use wireless broadband services," said Abdul Majeed Husain the Planning and Projects department Manager of LTT. "Alcatel-Lucent's WiMAX solution will enable us to better serve customers in major urban centers such as Tripoli. Alcatel-Lucent's unique expertise and ability to set up a wireless broadband network quickly and economically will enable us to begin offering these new services to our customers in just a few months." Alcatel-Lucent's solution offers a cost-effective way to augment wireline deployments in emerging market countries. With 24 commercial contracts and more than 70 trials around the world, Alcatel-Lucent is the undisputed leader in the WiMAX market.

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