Fashion industry[edit

]
Fashion model on the runaway, Romantika Fashion, Sofia, Bulgaria
Main article: Clothing industry
The fashion industry is a product of the modern age.[24] Prior to the mid-19th c
entury, most clothing was custom-made. It was handmade for individuals, either a
s home production or on order from dressmakers and tailors. By the beginning of
the 20th century—with the rise of new technologies such as the sewing machine, the
rise of global capitalism and the development of the factory system of producti
on, and the proliferation of retail outlets such as department stores—clothing had
increasingly come to be mass-produced in standard sizes and sold at fixed price
s.
Although the fashion industry developed first in Europe and America, as of 2015,
it is an international and highly globalized industry, with clothing often desi
gned in one country, manufactured in another, and sold world-wide. For example,
an American fashion company might source fabric in China and have the clothes ma
nufactured in Vietnam, finished in Italy, and shipped to a warehouse in the Unit
ed States for distribution to retail outlets internationally. The fashion indust
ry has long been one of the largest employers in the United States,[25] and it r
emains so in the 21st century. However, U.S. employment declined considerably as
production increasingly moved overseas, especially to China. Because data on th
e fashion industry typically are reported for national economies and expressed i
n terms of the industry's many separate sectors, aggregate figures for world pro
duction of textiles and clothing are difficult to obtain. However, by any measur
e, the clothing industry accounts for a significant share of world economic outp
ut.[26] The fashion industry consists of four levels:
the production of raw materials, principally fibers and textiles but also leathe
r and fur.
the production of fashion goods by designers, manufacturers, contractors, and ot
hers.
retail sales
various forms of advertising and promotion
These levels consist of many separate but interdependent sectors. These sectors
are Textile Design and Production, Fashion Design and Manufacturing, Fashion Ret
ailing, Marketing and Merchandising, Fashion Shows, and Media and Marketing. Eac
h sector is devoted to the goal of satisfying consumer demand for apparel under
conditions that enable participants in the industry to operate at a profit.[27]
Fashion trend[edit]
Iris van Herpen 3D printing technology
Fashion trends are influenced by several factors including political, economical
, social and technological. Examining these factors is called a PEST analysis. F
ashion forecasters can use this information to help determine growth or decline
of a particular trend.
Political influences[edit]
Political culture plays a critical role in fashion industry. Political change is
reflection of today's fashion. Most of the political events and laws are affect
ing fashion in a way of creating fashion trend. Considering the relationship bet
ween fashion and politics, we can see how fashion is not only a matter of aesthe
tic but it involves politics as well. Within political references, we can see ho
w fashion can change.
Fashion is a reflection of current or historical events therefore it associates
with today and past ‘s politics. For example, the terrorist attacks happened in th
e United States on September 11, 2001; it was the most tragic political events o

Furthermore. loose sleeveless. flared skirts. and trump et sleeves. prints patterns. This trend was called Hippie and it is still affect ing current fashion trend. during Vietnam war.f the society. divorce rate was increasing and government approved the birth control pill. This catastrophic event caused horrific consequences which relate d to political. political movement built an impressive relationship with fashion trend . it should not be considered as inspiration for fashion designer to forecast the trend. This revolution inspired younge r generation to rebellion. during the 1960s the economy had become wealthier. the youth of America made a movement that af fected the whole country. For example . For ex ample. Moreover. fashion designers decided to embrace this challenge and tried to convey the significant lost and depression into a form of fashion trend. and skirt became a protest outfit of the 1960s. micro-minis. It is hard to say that 9/11 attacks made a direct influence on fashion industry. the leg-baring miniskirt has become a major fashion trend of the 1960s. In a way. it created her elegant look and led a delicate trend. However.[28] . By doing so. Given that fashion designers began to experiment wit h the shapes of garment. fringed vests. In a way. bell-bottom jeans. Not only did political events make a huge impact on fashion trends but also the political figure played a critical role in forecasting the fashion trend. For instance. mini-skirt trend became an icon of the 1960s. after 9/11. they believe that nation would remember this event more often a nd cherish every single moment we have. By wearing a Chanel suit. Post 9/11 led comfort dressing to rememb er and grieve the attacks on 9/11. the fashion trend was full of fluorescen t colors. In 1964. First Lady Jacqueline Kennedy was a fashionable icon of the early 1960s w ho led formal dressing trend. political revolution also made impact on fashion trend. a structural Givenchy sh ift dress or a soft color Cassini coat with huge buttons. In this case. fashion trends were also revolutionised. this trend became a form of comm unication. In the 1960s.