Essay #2

Eng 102

Visual Argument Analysis
Directions: Choose a visual argument. Write a 3 – 4 page essay (plus a works cited page) discussing the
effectiveness of the advertisement’s visual argument techniques. Follow the writing process by
completing each of the following in order: prewriting, planning, rough draft, revising, and publishing.
Evidence of each stage of the writing process must be submitted. MLA format must be followed (include
a works cited page). Each paragraph must be a minimum of seven to ten sentences.
The introduction of the essay must begin with a quote, an example/story, surprising fact/idea,
strong opinion, or ask a question. This hook must be explained and tied to the advertisement. The
introduction must be a minimum of seven to ten sentences and end with a thesis statement that clearly fits
the size of the assignment; states a single main point/position about the topic; is specific; can be shown,
explained, or proven; and is a forceful statement. The thesis statement must follow the following format:
By applying principle (or definition) X, one can understand (topic) as (conclusion based on analysis).
Each body paragraph must begin with a clear topic sentence and end with a strong concluding
sentence. The ideas must be arranged in a logical order as outlined by the thesis of the essay. Support
your ideas by quoting directly from or referencing the source. Topics to highlight include genre,
audience-based appeals, argument core, design elements, and images and graphics. Not all topics need to
be addressed in the essay: it is better to extensively analyze a few of the elements. Each body paragraph
must be a minimum of seven to ten sentences.
The conclusion of the essay refers back to the thesis without direct restatement. The conclusion
summarizes the main points of the essay and also makes a further observation or point. The conclusion
must also link back to the introduction by re-asking and then answering a question, finishing the
example/story, using another quote, or using the same structure as in the introduction. The conclusion
must be a minimum of seven to ten sentences
Grammar and mechanics will be graded for accuracy. Particular attention will be given to topics
previously covered in class. Papers with more than ten errors of topics covered in class will receive a
score of “No Grade.”
Writing
process; MLA
format

A – 25 pts.
All parts are
submitted. Final
copy follows
MLA format.

B – 21 pts.
1 component is
missing from
writing process
or MLA format.

C – 19 pts.
2 components
are missing from
writing process
or MLA format.

D – 16 pts.
3 components
are missing from
writing process
or MLA format.

F – 14 pts.
4 or more
components are
missing from
writing process
or MLA format.

A – 15 pts.
Introduction

All
characteristics
apparent

B – 13 pts.
1 characteristic
is weak or
missing

C – 11 pts.
2 characteristics
are weak or
missing

D – 10 pts.
3 characteristics
are weak or
missing

F – 8 pts.
4 or more
characteristics
are weak or
missing

Body
Paragraphs

1 characteristic
All
characteristics is weak or
missing
apparent

2 characteristics
are weak or
missing

3 characteristics
are weak or
missing

4 or more
characteristics
are weak or
missing

Conclusion

1 characteristic
All
characteristics is weak or
missing
apparent

2 characteristics
are weak or
missing

3 characteristics
are weak or
missing

4 or more
characteristics
are weak or
missing

A – 30 pts.
less than 2 errors
in grammar or
mechanics

C – 23 pts.
5-6 errors in
grammar and
mechanics

D – 20 pts.
7-8 errors in
grammar and
mechanics

F – 17 pts.
9 or more errors
in grammar and
mechanics

Grammar &
Mechanics

EARNED:

B – 26 pts.
3-4 errors in
grammar and
mechanics

100 Points Total