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VISUAL

MANAGEMENT
REPORT
FOGAP CHARITY

Fransiskus Michael Tjahjadi-S3576218


Wu JIAN NG-S3536543
Tam Nguyen-S3492201

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VISUAL MANAGEMENT REPORT

Table of Contents
1. COMPANY BACKGROUND................................................................3
2. CUSTOMERS JOURNEY BEFORE REVISION.........................................4
3. CUSTOMER JOURNEY AFTER REVISION.............................................5
4. PROCESS FLOW CHART...................................................................6
5. GOAL FLOW CHART MODIFIED.......................................................10
6. MINDMAP....................................................................................13
A. DECISION 1.........................................................................................13
B. DECISION 2.........................................................................................14
C. DECISION 3.........................................................................................14

7. IMPLEMENTATION STEPS..............................................................15
A. STEP 1: To use social media to gain awareness.....................................15
B. STEP 2 DONATION RUNS......................................................................17
C. STEP 3. Use Evidence..........................................................................19

8. REFERENCE.................................................................................. 21

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1.COMPANY BACKGROUND
(Fransiskus Michael Tjahjadi S3576218)
Fogap means friends of gardens and parks. This organization is an informal non
incorporated association of local community members who come together in the
best interest of improving local gardens, parks, road reserves and river ways.
Since it established it has many problems like they have lacked of fund and
members and bad customer journey. These are big problem for this kind of
organization because this factor will influence the success Of this organization.

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2.CUSTOMERS JOURNEY BEFORE REVISION


(Fransiskus Michael Tjahjadi S3576218)

1. Customer might try to find Fogap on the internet first to know about this
organization deeply. They want to know that this organization is famous or not.
But as we can see this organization isnt famous and customer didnt found
anything on the internet
2. After they found Fogaps website. Customer may happy because Fogap has a
good display website.
3. Customer might happy to know that Fogap has a good explanation about their
company background
4. Fogap doesnt explain their project, they just show the project that they are
going to do. This may make customer unhappy, because customer need some
explanations to make them become more confident for funding their money.
5.Fogap needs to link Donate to the Donate form .By making this customer
will get easier if they want to donate their money or Fogap can show their bank
account number in their website to facilitate customers.

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6. Fogap doesnt show the photos or video of their success project as their
documentation, in the future they need to show it to gain customers trust.

3.CUSTOMER JOURNEY AFTER REVISION


(Fransiskus Michael Tjahjadi S3576218)

1. Customer might try to find Fogap on the internet first to know about this
organization deeply. They want to know that this organization is famous or not.
But as we can see this organization isnt famous and customer didnt found
anything on the internet
2. After they found Fogaps website. Customer may happy because Fogap has a
good display website.
3. Customer might happy to know that Fogap has a good explanation about their
company background
4. Fogap doesnt explain their project, they just show the project that they are
going to do. This may make customer unhappy, because customer need some
explanations to make them become more confident for funding their money.
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5.Fogap needs to link Donate to the Donate form .By making this customer
will get easier if they want to donate their money or Fogap can show their bank
account number in their website to facilitate customers.
6. Fogap doesnt show the photos or video of their success project as their
documentation, in the future they need to show it to gain customers trust.
4.

PROCESS FLOW CHART


(Tam Nguyen-s3492201)

In the process flow chart of Fogap mentioned that Fogap is the obscure charity.
Although they established in 1997, nearly 20 years ago, there is nobody knows
Fogap. This is a big problem of them. They already had their own website that is
www.fogap.org, it included some toolbar buttons like: HOME, ABOUT US, GET
INVOLVED, DONATE and CONTACT

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However, their website is too simple and sketchy and scrappy. They do not give
enough necessary information that customers need to read and know about
Fogap organisation. Fogap websites Home shows 4 toolbar buttons are ABOUT,
PROJECTS, DONATE AND GET INVOLVED. The information that Fogap provides
only in About them and Get Involved, but the information they provide which
some summarizes information.

Furthermore, in the website they also do not show clearly the detail about them
such as they do not have a specific projects and address.

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They also had already some of donation such as following the Ride-on mover,
Motorised hole digger / Tractor, Bobcat or mini dingo bobcat and Trailer. However,
the donation option linked is not much mentioned. Furthermore, the page of
Donate is too messy, letters is overlap, difficult to read.

Finally, Fogap does not have Facebook, which is the free social networking they
could use to make everybody knows them. Thus, overall, Fogap has limited in
ways that they used, they did not take advantage of the simple and effective
methods to widely advertise their charity to the people.

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5.GOAL FLOW CHART MODIFIED


(Tam Nguyen-s3492201)

In the goal flow-chart modified that provided some of way to help everybody
knows Fogap. Firstly, they should improve their website like includes clearly their
information, projects, the address, and way to contact them. Moreover, they
should develop their donation option linked by creating some booths in
university, especially in RMIT, organizing the fun run for charity and get the
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money to their charitys fund to complete the projects. Furthermore, Fogap


should add donation by using visa or Master Cards. In addition, they should
create their own Facebook page, because that is the cheapest way to make
people knows them. Facebook is free and it is the wide-reaching ramifications.
They can base on the sharing and like from Facebook to help them is well known
as the good charity and gain the attention from everybody. Besides that, Fogap
can use another social networking such as Twitter, Instagram and Snapchat to
advertise their charity.

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Donation form fogap revision

Fransiskus Michael Tjahjadi s3576218

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6.MINDMAP
(Wu JIAN NG-s3536543)

A. DECISION 1
1. The first idea we came up with through the mind Map process was trying to get
awareness on social media platforms such as Facebook twitter and Instagram.
2. The reasoning why we chose this was because of its flexibility, u can choose to
use one or multiple platforms at the same time.

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3. We would also use donation runs through our social media awareness to help
drive donations, because FOGAP has no funds to fulfil the missions FOGAP has for
the year of 2016.
4. It also cost us nothing but time, which means we can raise awareness for
minimum amount spent to achieve it.
5. It is also easy to use, once we set up an account, we could start posting things
immediately and directly communicate with our members or people who are
interested.

B. DECISION 2
1. The 2nd idea we came up with was using advertising to spread awareness and
gain public interest to drive donation.
2. The problems we see with this approach was that the huge amount of initial costs
of even launching an advertising campaign.
3. These are the 2 forms of advertisements spots we chose to display ads of FOGAP
on.
4. The reasoning behind choosing these spots are the amount of foot traffic and out
target audience of 18+ to 65 usually use public transport in a daily basis.
5. It could also be a huge money burner as advertisement does not guarantee the
result we envisioned for that amount of money spent. Which is why we chose to
not use this idea.

C. DECISION 3
1. The results from the donations runs and activities we did will be posted
through social media once more. This would give FOGAP a stronger
image from the public and gain interest from not just the public but as
well as organisations who had started to realise the importance of
having a greener community.
2. We would tend use the new money gained from donations to plant new
trees around parks and places that require fresher air.
3. And we would post pictures of the parks filled with new trees once more
and social media to generate more traffic and buzz around our
organisation and the effort it puts in to fulfilling a lesser co2 emission
earth.

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4. Once the 2nd wave of results are posted online, we may generate enough
awareness to the point where non endemic organisations such as banks
would chip in to our organisations to help fight the co2 emissions, as
well as attract bigger waves of members to FOGAP.

7.IMPLEMENTATION STEPS
(Wu JIAN NG-s3536543)

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Social media

A. STEP 1: To use social media to gain awareness.


1st we would have to decide from the wide arrange of social media platforms to
participate in.
We narrowed the social media sites down to a list of 3 platforms that have the
most users and traffic. These platforms are Facebook from Mark Zuckerberg,
Twitter and Instagram which is also owned by Facebook.
To accomplish this, we could make 1 of our volunteers the social media manager
to run our social media platforms as most organisations do these days. By having
a social media presence, it allows instant communication between our members
and persons of interest of FOGAP. If we could not find a suitable volunteer to
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manage our social media accounts, we could end up hiring a professional social
media manager which would have the experience and expertise to resolve any
issues voiced by people online while still attracting interest from the public.
The way we would approach using our social media platforms in different ways.
For Facebook we plan to use it as platform to post pictures while have long
conversations on the views our members and the public share about FOGAP. We
also would use Facebook to post updates and long detailed posts about our
progress and plans for the future.
For Twitter we would use it for flash updates with a picture or a short informative
post about updates and events for FOGAP. We would use it to post reminders for
donation events and also on going events our volunteers could participate in. It
also allows us to communicate with the people who are often on the go with their
queries about FOGAP.
Our approach to Instagram we would be mainly using it to post progress pictures
with filters of course because that makes everything better. This would mainly
serve as mini snip bit updates to people who often browse Instagram for food
pictures and pictures of brand new stuff people bought today.

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B. STEP 2 DONATION RUNS


Wu JIAN NG s3536543

The 2nd step we chose to partake in was use donations runs initially to fund our
organisations activities such as planting new trees etc.
We would then narrow the list down to mainly 3 forms of donations runs to
operate. The 1st form would be having volunteers of FOGAP to walk around the
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City with FOGAP uniforms and photos of the accomplishments of FOGAP to the
public to gain donations from people walking the streets. The cost of the uniforms
and buckets would cost approximately 70 dollars for a 2 person group. We would
run this for a month or until we raised a satisfied level of awareness and
donations from the public.

The 2nd method would be putting up donation booths such as the ones seen in
this photo which drew attention from people passing by and teaching them the
purpose of FOGAP in hopes of them joining FOGAP or donating to our cause. This
would approximately costs Fogap 300 dollars initially to set up these booths but
could be used repeatedly.
The 3rd method would be using our renewed website which has a direct donation
link that goes through verified sources such as VISA and masters to allow people
who are interested that does not want to donate in person, to be able to do so.
These charity runs would cost around 5 thousand dollars to organise and set up
with the proper facilities for the contestants but could be negated by acquiring
and endorsement from RMIT University.
Two weeks before operating the marathon, we could also get George to approach
RMIT to sponsor and permit FOGAP to run a Marathon for a greener earth which
the funds from this marathon would be donated directly to FOGAP to accomplish
their mission of planting new trees and reduce carbon emissions.
The end goal which would be after 2 months of operating these donation runs
would be spreading a higher level of awareness to the general public the
importance of a green Earth and how they could help us fulfil that goal through
donations and volunteering.

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C. STEP 3. Use Evidence

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We plan to use the evidence from both of our previous steps after 3 months of
running the donation runs and social media platform to further strengthen our
presence as not for profit organisation and generate even more awareness.
After collecting the results from our donation run efforts and attempts of creating
a presence online. We would then post those pictures and results on Facebook
and twitter once more which would in theory generate more public interest
because now we would have the evidence to back up the activities we promised
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to partake in. We could also use Facebooks boost our posts features to boost the
number of people we can reach with our post which would then pique the interest
of more people who could be unaware about FOGAPs existence.
Twitter would be used to run a short Q&A with quick and short responses for
people asking about FOGAP. We would also use FOGAP to serve short bite sized
updates on our results our efforts.
The results which should happen after 2 weeks of posting our progress of our
efforts could spark interest from non-Endemic organisations to start sponsoring
FOGAP such as Banking institutions like ANZ, NAB, Commonwealths and etc.
These organisations are beginning to be aware of the importance of the publics
view of their institutions and are more willing to participate in the efforts of
preserving a greener community.
With the huge amount of funding from these non-endemic organisations would
allow us to take on bigger challengers such as planting a huge amount of trees in
a certain location which desperately needs it, or investing the money in
equipment which would allow us to start advertising around the city the
importance of a reduced Co2 emission and its potential impact on our bodies if
exposed to long term co2 emissions.

8.REFERENCE

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Fogap, 2013, homepage, Fogap, viewed 18 November 2015,

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<http://www.fogap.org/>.

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