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MICHAEL J.

DAVIS
712 Lake Carolyn Pkwy #118 | Irving, TX 75039 | davismj78@gmail.com | 214-514-1814

AREAS OF EXPERTISE
White Papers
Feature Articles
Internal Communications

IT/Tech Communications
Website Content
Executive Messaging
PROFESSIONAL

Blogs
Copywriting
Email Marketing
EXPERIENCE

AP Style
Social Media
Campaign Management

SIX FLAGS OVER TEXAS


May 2016
present
Communications Specialist
Create content for guest-facing website using Drupal and WordPress.
Host and provide information to media regarding park events, emergencies and new capital kickoffs.
Author social media posts/tweets and produce detailed reports identifying how to grow audience levels and impressions.
CONTRACT COMMUNICATIONS
February 2015
May 2016
Independent Consultant
Created content for clients on websites, executive blogs/communications, social media channels & marketing collateral.
Provided analysis of social media assets and identified action items to enhance content strategy.
Utilized MailChimp to provide basic design templates and present basic metrics for identifying communication goals and
enhancing client email databases.
TEXTRON INFORMATION SERVICES
February 2015
Internal Communications Consultant

October 2013 to

Ghostwrote blogs and employee communications for CIO, CTO and other senior level executives within IT community.
Designed communications campaigns to create awareness across the enterprise of IT initiatives and implementations.
Wrote articles for employee intranet as primary communications vehicle for campaigns.

CROSS TIMBERS GAZETTE


Reporter

March 2013 to October 2013

Created engaging in-depth features and community pieces for print and online versions of publication.
COSERV ELECTRIC
May 2011 to March 2013
Communications Specialist

Wrote CEO Messages, features on restaurants/retailers in service area and articles on safety issues for Texas Co-op
Power magazine.
Created Mikes Messages (articles from CoServ President/CEO) & employee spotlight features for CoServ Connections.
Utilized ExactTarget to determine frequency of contact for customer segments affected by power outages.
Authored and distributed press releases to local media covering CoServ Charitable Foundation grants to non-profit
organizations.

LIBERTY MUTUAL GROUP


December 2008 May 2011
Sr. Marketing Communications Specialist
Produced all external and internal communication vehicles supporting campaign initiatives, including agent newsletters
and bulletins, Flash clips, video scripts, marketing collateral and press releases.
Implemented ExactTarget to communicate incentive campaigns and identify agent segments primed for revenue growth.
Managed all full scale integrated marketing campaigns from conception to delivery (e.g. Ticket to Ride incentive).

EDUCATION
Santa Clara University B.A in Communications
TECHNOLOGY SKILLS
InDesign, Photoshop, Premiere, ExactTarget, MailChimp, HootSuite, Sprout, Google Analytics, SharePoint, WordPress, Drupal