11

III

Management Aspect

Figure 1.2 organizational Chart

General
Manage
r

Front
Desk

Houseke
eping

Room
Service

Food
Maker

Securit
y

Utility
Staff

(2)

(8)

(8)

(3)

(2)

(8)

The organizational structure used on the business is line type. Line type is
simplest form of organizational structure it is easy to understand and implement the
activities and specified goals as the owners are a new entrant, and less complicated in
nature. The authority is travelled downwards from top and the manager has control over
departments affairs. The mariner hotel is a small business firm enough to operate only
one general manager, two persons in front desk for a quick dealing of service offer. The
firm has more rooms so the business needs also a more housekeeping and room
service officers. In food maker 3 staff is enough to make a foods since the business
cannot offer a more menu. Security are two persons for day and night shift and in utility
staff are 8 persons the business firm is 4 storey building so the Utility Staff should be
divided into 2 Staff per floor.

12

4.2 Leadership/Management style

The business will use centralized authority and leadership. Centralized has a unified
control or the general manager will be the responsible for decision making, controlling
all of business transaction and the entire employee.

4.3 Manpower Requirements

Table 1.2 Manpower Requirements/Job Requirements
Position
General Manager

Job Description
Job Specification
Primary
Graduate of BSBA
responsibilities
major in Business
include
making
Management
major
corporate
With at-least 4-year
decisions,
experience
managing
the
overall operations
and resources of a
company,
and
acting as the main
point
of
communication
between the board
of directors and
corporate
operations.

13

Hotel
&
Supervisor:
Front Desk

Room

House Keeping

Room Service

Security

Holds the information

about the hotel and
rates
Cleans
and
keeps
room necessities
Responsible to provide
the needs of our guests
Responsible for peace
and Secure the whole
area

Graduate of Hotel &

Restaurant
Management
At-least high school
graduate,
with
vocational skills.
At-least high school
graduate,
with
vocational skills
At-least high school
graduate with proper
training and must be fit.

This table shows the applicants job description to what are the responsibility and
task inside of the business firm another is job specification that shows the background
and requirements need to be able to take the job inside of firm
4.4 Propose Salary and Benefits
Table 1.3 Salaries and Benefits of the Employees.
POSITION

Salary/Month

Benefits

General Manager

25,000 Php.

Pag-Ibig, SSS, Philhealth

Foods producer

5,000

Pag-Ibig, SSS, Philhealth

Utility staff

5,000

Pag-Ibig, SSS, Philhealth

Front Desk

5,000

Pag-Ibig, SSS, Philhealth

House Keeping

5,000

Pag-Ibig, SSS, Philhealth

Security

8,000

Pag-Ibig, SSS, Philhealth

14

TOTAL

107,000

Table 1.3.2 Occupational Health and Safety the Employees

Position

Task

General
Manager

To
Emotional
supervised
distress
and monitor
business
transactions

Utility Staff

To clean

Cook

Front Desk

House
Keeping

Room Service

Security

Hazard

Type
of Injury
Hazard
Psychological
Major

Action
Leave
with
chosen
substitut
e

Miscellaneou Physical
s
Hazard
during actual
service
To prepare Miscellaneou Physical
and cooks s
Hazard
food.
during actual
service
To
assist Emotional
Psychological
guests
distress

Minor

First Aid

Minor

First Aid

Major

Cleans and Miscellaneou Physical

keeps
the s
Hazard
room
during actual
service
Assists and Miscellaneou Physical
helps guests s
Hazard
during actual
service
Protects and Miscellaneou Physical
secures the s
Hazard
perimeter
during actual
and area
service

Minor

Leave
with
chosen
substitut
e
First Aid

Minor

First Aid

Minor

First Aid

15

The employees are the vital resources of the success of the business. The
business need to provide more benefits for retaining and good performance of
employees. In success of Mariner hotel, the company offer various compensations for
employees. The company give employees direct and indirect financial benefits. In direct
benefits it is all about the wages, salaries, commission and bonuses. The company will
give a 100% rate everyday if the employee has their regular work and an additional 25%
for the overtime performed. Every employee is entitled of not less one time off for their
regular meals and one rest day in a week. If the work performed during holiday the
company will be given a 200% rate and additional 30% for the overtime, for the
employee who didnt be able to perform their work because it is the employees rest day,
they will be given a 100% for the regular holiday rate. The company also be given a
bonus every last month of the year its maybe cash or gift certificates. The indirect
benefits are in form of insurance or social Security System, Pag ibig or Philhealth. This
is very useful for the employees and for beneficiaries or for their family, especially in
case of emergencies.

4.5 Recruitment and Selection

After the plan for management aspect which formulated and accepted by the top
management and it is ready for implementation. The recruitment and selection of staff
decide to perform by the general manager. The plan of organization of organization is to
have the objective needs and resource of the organization.

16

In the recruitment process the business will source internal types of applicants to
the position of general manager, assistant manager, housekeeping, guard and
maintenance. The applicants required to submit the following legal requirements such
as; resume, police clearance, cedula and NBI clearance.
Recruitment and selection goes right the goal is achieved. Also it includes cost so
it should be alone at predetermined cost.

4.6 Training used methods

The firm used on the job as a training method, it can be perform by managers
and trainers, since the firm used on the job training method it will gathering
information in several key areas, you better prepare yourself to create a relevant and
customized training.
4.7 General Policies
1 All Mariner hotel employees should wear there uniform during their working hour
2 Use name plates or employees identification card on duty.
3 Employees should always report for duty on time.
4 Employees should not absent themselves without a very good or valid reason.
5 If a Mariner hotel employee is unable to report for duty, he/she should inform the
head of the department concerned well in advance if possible
6 Employee personal phone calls should be avoided during working hour.
7 The Mariner hotel employees should not visit the public guest rooms or attend
any function unless they are given special permission to do so.
8 Employee should stand or sit at their situation ready to serve or assist the
9
10
11
12

customers to help their co-workers to complete their side work

Avoid grouping yourselves together in a corners and talk or gossip.
Do not criticize the Mariner hotel or the staff.
Do not smoke in all no smoking areas
Report all the accidents immediately to the department head or supervisor
concerned.

17

13 All Mariner hotel employees should help to keep hotel clean

14 Mariner hotel employees should all help to build a good public image of the
hotel.
15 All Mariner hotel employees should be loyal to the hotel.

4.7 Flow Chart

Start

aaa

Put up the
establishment

Selecting
design for
building

18

Selecing secn ha

Recruitment
and selection
process

Operation of
business

Can the business

attract?
Think another
strategy

Implement the
strategies with the
help of the

Yes
Continue the
operation of
the business

End

5.1 Market Description

The companys primary market will be families and couples and the secondary
market will be those foreign visitors wanting to enjoy their vacation the following are the
segment descriptions.
Family The family is the primary market of the business Mariner hotel it covers the
families in San Jose and maybe in other part of Nueva Ecija.

19

Couples The segment cover the couples ages at least 19 years old and up the stage
that the couples are responsible and categories as young adult citizen.
Travellers The travellers are the secondary market of the business its covers the
visitors need to stay here in Nueva Ecija for their purpose.
These target market are only primary and secondary not shows all target market
5.2 Demand
Philippines Gross domestic product is expected to rise by 3.8 percent to 490.2
billion according to the World Travel & Tourism Council (WTTC). Projecting a 4.4%
annual increase in tourist arrivals from year 2010-2030
The demand in hospitality service in the Philippine will explode in the coming
year meaning that the business will have an opportunity to expand. Since Mariner Hotel
is new in hospitality firm the business will assume at least 10% of market share in its
first year of operation the uniqueness of the business will be an advantage for the
competitors over this industry

5.3 Supply
The business will supply the need of our guests by serving hospitality supplies
like bath and bed linens, personal care, amenities, guests room accessories,
housekeeping, supplies, small appliances, furniture, fixtures and any equipment. We
help properties maintain customer satisfaction which Provides food products to the

20

guest. The properties around from our greater product selection are more efficient in
ordering process and our improved operations.
Table 1.4 Population of the target market in its first year of operation.
Family
23,191

Blue collar
8,732

Total
31,923

Table 1.5 Estimated population of the target market in its second year of operation.
Family
23,195

Blue collars
9,232

Total
32,427

Table 1.6 Estimated population of the target market in its third year of operation.
Family
24,199

Blue collars
9,732

Total
33,931

Table 1.7 Estimated population of the target market in its fourth year of operation.
Family
24,203

Blue collar
10,232

Total
34,435

Table 1.8 Estimated population of the target market in its fifth year of operation.
Family
24,207

Blue collar
10,732

Table 1.9 Projected supply for five years

Total
34,939

21

Year
2016
2017
2018
2019
2020

Projected supply
1,000
1,000
2,100
2,500
2,900

The table shows the projected supply in five years. The figures are increase by
year to year that is because the expected of increase of demand by coming years.

Table 2.0 Projected Demand for five years

Year
1
2
3
4
5

Projected Demand
3,192
3,567
5,090
6,887
9,434

The figures in the table were based on the total population target market and
market share in five years. In the first year the market share was 10%, second year
11%, third year 15%, fourth year 20% and fifth 27%
Computation: target market population X percentage = Demand
Table 2.1 Demand and Supply analysis
Year
2016
2017
2018
2019
2020

Demand
3,191
3,567
5,090
6,887
9,434

Supply
1,500
1,500
2,100
2,500
2,900

D-S Gap
1,691
2,067
2,990
4,387
6,534

22

The table shows the demand and supply analysis for the five years; this was
based in the total demand and supply in the above table
5.4 General marketing program
Hospitality Services
Mariner Hotel is a service type of business which intends to rest and recharge to
continue with the customers trip plan. A person who quietly makes guests feels
comfortable and important, and also to makes guests feel that hotel staffer really cares
about them.
Foods product
Mariner offers variety of coffee; tea and milk are all in retail.
Competitors
Mariner hotel has a direct competitor like Porto Novo, francesko and
resorts that also has a hospitality service and in the case of food product its
indirect competitors are Marquez and Old 37 restaurants.

Competitors
Porto Novo

Strengths
Weaknesses
Hotel employees and crew
were committing to give a
best service.

Francesko
Bahamas

5.5 Propose marketing Program

23

Since there are so many common hotels in the city the mariner hotel decided to
throw a various activities throughout the year. Although many competitors in the city we
still continue this activities for our valued customers.

Table 2.2
Months

Activities

October to Printing and posting of print ads, airing radio ads, through the whole city.
November

Making these months to advertise and know the feedback ad suggested

of our customers.

December
January

Opening the business big discount Christmas week special

- Continuous to operate, giving off a new years discount coupons for first

February.
March

10 persons. And a special valentines day promo

to Launching of the 3 new marine animals and a weekend holiday blowout

April

for the business 5 first customers.

May

Giving customer a freebie before checking out.

June July Continues to operate.

August

Hiring of new staff for maintenance

September

Launching of loyalty cards to retain the customer relationship.

24

In these sequences of activities, this establishes the introductory stage. These

programs will help our business to have awareness to our target market. It also has
changing activities so that our target customer will expect more in the business.
Strategies will be done to minimize the possibility of decline. There are set of
promotions on selected months to enhance the service and attract more potential
customers.
Pricing Strategy
The pricing of Mariner hotel starts with 900 Php. in 8 hours and 1500Php. for 18
hours in normal rooms and in family room 1,800Php. for 8 hours and 2,500Php. For 18
hours
Table 2.3 Business Product/Price
Products
Tea
Coffee
Milk
Bread

Price
50Php./cup
25Php./cup
80Php./bottle
20Php./piece

The table shows the product and price list of Mariner hotel
Advertising and Promotion strategy
The Mariner hotel is new to this industry, to make a positioning to the target
market print ads will be the first step to promote the business before the opening next is
Social media advertising it has a lower cost and it can easily reach the target market
within and outside of the country. Another strategy is through airing of Radio ad to Big

25

Sound for awareness of it and to increase the popularity of the business marketing will
use word of mouth advertising to discuss the business offer more clearly.
5.6 Flow marketing operation
Print ads

Social media ad

Radio ad

Creating good customer relationship

The figure shows the flow of market strategy of the business from start to
succeeding operations. The ads use of the business will be print ads with a cost of P250
per piece and a radio airing 3500 to 6800 per 60 seconds airing.