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TEYXO 98

- 2010

FOODservice

FOOD 98_FOOD 95 26/02/2010 6:04 Page 1

- 2010

, ,



,
. ,

98

SARA LEE_TWINSOFT 4X 1/1 3/2/10 5:59 PM Page 1

ELLHNIKOS GYROS_TWINSOFT 4X 1/1 3/2/10 6:01 PM Page 1

PERIEXOMENA.qxp _PERIEXOMENA 3/3/10 10:47 AM Page 4

MA- 2010

36
cover story
E

44


,

.
Food Service

!

,

.


6 Editorial

88

92 Very Important Producer

12

94

28

96

84 F&B Management

98 Gourmet club

30

62

54

, concepts


.

76

23 I.F.D.T.EX.



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.

, 23

,
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4 FOOD Servicek- 2009



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MEVGAL_TWINSOFT 4X 1/1 3/2/10 6:04 PM Page 1

EDITORIAL _EDITORIAL _ 3/3/10 9:08 AM Page 6

ed
eat
orial




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, . , Food Service
. , . , :
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VERBUND_TWINSOFT 4X 1/1 3/3/10 8:59 AM Page 1

PROTO PLANO.qxp _PROTO PLANO 3/2/10 5:10 PM Page 8

n
Applebees


, Applebees
,
,
.
, Applebees , (

tex-mex , T.G.I. Fridays)-
.
, ,
,
550
( con-

cept
) 5 Diabola peppercorn. ,
10%
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, concept
550
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.

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burgers

fast
food ( junk food) , gourmet
restaurants , .
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8 FOOD Servicek- 2010

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PROTO PLANO.qxp _PROTO PLANO 3/2/10 5:10 PM Page 9

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FOOD Servicek- 2010 9

PROTO PLANO.qxp _PROTO PLANO 3/2/10 5:10 PM Page 10

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ISO
ISO
,
.
ISO,
22000,
. , ISO/TS 22002-1:2009
1 / ,


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ISO 22000:2005,

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ISO
22000:2005, ,
,
2008 8.206
112 . ISO
22000:2005,

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n



n
,
,

n



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.

n
McDonalds



/ , , ,

fast food,
,
!

McDonalds,
.
, , ,

4%.


,
0,7%
,
2,6%.
0,7%
-

10 FOOD Servicek- 2010

McDonalds


.

fast food
,
.
, McDonalds

, .
, .., , 18
430
. ,



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PROTO PLANO.qxp _PROTO PLANO 3/2/10 5:10 PM Page 11

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,
good
for you ( ,

),
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,
marketing

, .

. ..,

, Taco Bell,

burritos tacos,
.

,

.


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. ,
,

.
,


, marketing.

.

FOOD Servicek 2009 11

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:52 PM Page 12




,


(sustainability). ,

2010

.

Green Building,

,
super market
.
Green Building
(http://www. cres.gr/greenbuilding/, http://www.eu-greenbuilding.org/)


CO2

Technical Operations .
,

-

30%

CO2 .
,

, ,
, .

,
(EC Fans)
.

,
,


,
,
. , ,
.

.

,
project

GREEN STORE,
, .

2009,

(),

()
(), 3 ,
,
/ ,

.
2009 18 ,
.
3 ,
, .

,
, , .
.

ctivia
Activia, ,
,
,
.
o Activia
Danone 2 ,

12 FOOD ServicekMA- 2010


Activia
,
!
Activia
.
-



,
,


. Activia
ActiRegularis.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:52 PM Page 13

Coca Cola


, Coca Cola 3
2009


, (2%)

,
(6%) .
1%,

.
Coca Cola-3 (. ):
n ,
546 . 2009,
284 .
2008.
n 2.069 . ,
2% 2008
( Socib S.p.A.,


2.010 . , 5%
2008).

6.544 ., 6%
2008.
n
(EBIT)
651 .,
1%
2008.
n 437 ., 3%
2008, -

1,20, 3%

2008.
.
, Coca-Cola
,

. , .
:

,

,


.

,

.


,

.



,

.



.
, 1,5
2012.
,


,


.

Mc
, McDonalds,
,
. Mc McDonalds,

.
,

Mc , Shrimp
Burger, Black Tiger.

McDonalds
, . Shrimp Burger,
,
Black Tiger
Black Tiger.
Mc


, McVeggie,
, , Spring
Rolls.
13
, McDonalds
,
.

FOOD ServicekMA- 2010 13

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:52 PM Page 14

&
K Delights Nutriart


,
, Delights,
Nutriart ,
.
Plus 7

,

Delights,
,
, : , ,

,
,

.
brands ,
Nutriart



. -



,
. ,
Nutriart ,

. . H Nutriart
2009
, ,

,
.

, .
85.000. 4
, 850 725 .
,
.

ISO 9001:2000 Eurotel Hospitality




, Eurtel Hospitality
,
, ISO
9001:2000, V Austria
Hellas.
,
.
urotel Hospitality
ISO

9001:2000
-

,
,

.
ISO 9001:2000
-

14 FOOD ServicekMA- 2010

,
urotel Hospitality
:
1.



2.
.
3.
,

,


4.


5.


6. -
7.

8.

Eurotel Hospitality
.
.

HOTEL PLAN_NIKAS 4X 1-1 3/2/10 6:06 PM Page 1

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:54 PM Page 16

H Atlantic


Atlantic


.
, , .
, . ,

2010

,
.
,

, ,

,

200. .
,
220., 100 -

Le Monde
Marketing yourself, , 28 , Hotel &
Tourism Professionals Lectures,
Le
Monde 2010
.

,

Marketing -

.
, Atlantic , 147 Super Market tlantic,
20 Cash & Carry

688 franchise ,
.


Super Market
Atlantic,
Atlantic, .


,

.
,

.


:
16 -
23 -
&

16 FOOD ServicekMA- 2010

15 - &

20 -
22 -
27 -
HACCP
Le
Monde
.
:
www.lemonde.edu.gr.


,





,
junior -
2010.
,
.
,
,
-

.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/5/10 3:29 PM Page 17


NIKAS Junior

NIKAS, NIKAS Junior

, .


TNS-ICAP,

brands
13 .
3.000
15 ,
, . T NIKAS Junior

,
.
NIKAS
, Senior Brand Manager, :

,

NIKAS Junior!

,
NIKAS
. , NIKAS Junior
, NIKAS Junior
Pizza. ,

2 ( ),
NIKAS Junior, 8%.
NIKAS Junior pizza

NIKAS
Junior,
, .
, 2 pizza,
80%


. T NIKAS Junior
NIKAS Junior Pizza super-markets.
, NIKAS
Benvenuto,
NIKAS.

Benvenuto
NIKAS.
, ,

Benvenuto ,
, NIKAS:
pizza,
, NIKAS


,
, ,
, club sandwich
Benvenuto.


, Benvenuto,


,
NIKAS, . , . ,
Benvenuto, :
NIKAS,
,
pizza !

CRETACERT

, CRETACERT, ,

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,
.

,
,
.


,

.


,

,
, ,
.




, .

FOOD ServicekMA- 2010 17

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:54 PM Page 18

Gaea-Kritsa
, .
,
GaeaKritsa

. .
GaeaKritsa
27 - .

,
, .
Jose Manuel Barroso,
, .
(
. ),


GaeaKritsa.

GaeaKritsa,
,
-

,
Gaea
,

.


Gaea,

.
GaeaKritsa

.
Gaea


, -


.
GaeaKritsa





.
1927
1937 . ,
- 890
- .
GaeaKritsa , , 3
,
0,1%.
,
,



.

Barilla 3
Barilla,
, 3
,

,
Stanley.
3
,
o ,
, 18 FOOD ServicekMA- 2010


,
. , . ,
Brand Manager Barilla, Barilla



,



al dente
Barilla. ,

Barilla.
Barilla
.

TROFO 4X 1-1_TROFO 4X 1-1 3/2/10 6:08 PM Page 1

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:55 PM Page 20




1/7/2009,

().

, ,

1/7/2009


().
EL 40 000
-


,
.
, ,



.


:
1)
,
-

- - ,


.
2)
:
)
,

H Creta Farm

,
, Creta
Farm
.
super
markets,
Creta Farm.

14

,

, .



, Creta
Farm
. -




,
. ,
, 30%
, 25% .
,
-

20 FOOD ServicekMA- 2010

,

,
.

,

. ,
Creta Farm
, .
Creta Farm




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marketing.


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)

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)
,

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3)
() (),
,
.
() 510/2006.

. ,
2 .

,

25% 45%

,
.
, , , .

22%.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:55 PM Page 21

Danone M


Danone Hellas
..,

.
(90
Danone
60 ), (
Danone
), ,
,
.
Danone

.


2005
, -

Activia (
bifidobacteria

), Danonino (
D
),
Actimel (

) Danette ().



.


Focus Hellas.





. ,
Focus Hellas,
:


, , , , , ..

,

.

SOS -

,
(, ..) .
()
SMS.
: www.gpstracker.gr.


,
,
,
,

Harmony
,

.

,
Danone Hellas, . Benoit
de-Lavarene,

.

28 30


.



& .


.

,
,

.
FOOD ServicekMA- 2010 21

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:55 PM Page 22



130.000
/
.

,

.


130.000
,
63% .
Dusan Milenkovic
-,
,
, .
1 2010


.
,
.
, .


,
.



, .
,





,
.


-
,

,

,
.

,
,
, .
,

.

22 FOOD ServicekMA- 2010


. Hanspeter
Schmidt,


,


.
,

,


.
,
, , .

Carrefour




Carrefour
. ,


(, ,
, FYROM, , ),


Carrefour
franchise. To
60%

40% Carrefour ( Carrefour
).
, ( 80% Carrefour
20% Carrefour SA)
.
Carrefour


Dia

(convenience stores) Carrefour.
H Carrefour ,
, 381
Dia (
126 franchise):
n
Carrefour
n (convenience stores)
Carrefour Express


.

COOL PRO TECH_TWINSOFT 4X 1/1 3/2/10 6:10 PM Page 1

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:56 PM Page 24

chef


chef
,
,
3 ,

HO.RE.CA. 2010.
O
Chefs Club,

Chef
,

,
,

.



19 , , 7
, 4 , 4
4 . ,

,
.

Cointreauversial Dressing bar



Cointreau. T
Dress24 FOOD ServicekMA- 2010

ing Bar,

cocktail bar.

shopping & pleasure, ( 140). O -

, , metropolitan bar,

Cointreau
Be Cointreauversial!.
,
,

Cointreau, , Cointreaupolitan (
Cosmopolitan, Cointreau cranberry ).
Cointreau .. .
, www.dressingbar.gr.

.
,
,
, Chef
.

,

,


.
:
www.iekdomi.gr.






2010, 31 .
,
(International Taste & Quality Institute iTQi).

,


,

.

.

ENA_TWINSOFT 4X 1/1 3/2/10 6:13 PM Page 1

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:56 PM Page 26

24

24


5 9 2010
.

,
. 24 :
Pernigotti, ( ),
Cristiano Cremaschi
, frollino al cioccolato,
cassata siciliana , gusto ricotta ( ) &

, cheese cake & ,


.
,

,
Cattabriga
Gelato Classico.
Siebin,
Joachim Klein,
,
,

Mercedes-Benz
METRO
Mercedes-Benz METRO
AEBE .


10
ercedes-Benz,

.
Atego 1624L,
Actros 1836L, Actros
2541L Actros 1851LS,
,

, Thermoking
Dervisis
Bros.
To Atego, ,
26 FOOD ServicekMA- 2010

,
,
.
-
Mercedes-Benz, Actros,

550.000 100
,
, ,
.

,

. Macphie,

,

American
& Mississipi
brownie mix. chef Macphie, Graham Wilson,
, Macphie
France Dcor,
Lumire. Felchlin Kondima

24 .

Sealed Air
Cryovac

100kg,

,
. ,


.
,
,
von Muhlenen AG,

Jumbo Bags
Cryovac Sealed Air.
von Muhlenen
25
Cryovac.

EPIKAIROTHTA.QXP_EPIKAIROTHTA 3/2/10 5:56 PM Page 27

2010, 16-18 A


3
,
2010,

,
.
, , .

.

http://www.eleotexnia.gr.
Compass Expo,

, , ,

,

.


.


(,
)


(, ,
, ).


, ,
-

,
, ,
, , ,

, , .

,

,
, ,
.

23
& ,
,

.
, B29
Fix Hellas,
,
Fix Hellas,
.


,


.
,

Fix Hellas.

Goodys
, Goodys,
, .
(15
)
,

Goodys.

, -

, Goodissimo -

,
.
Goodissi-

mo ,

Goodys.
,
, ,

, ,

.
.

FOOD ServicekMA- 2010 27

XENOS TYPOS.qxp _XENOS TYPOS 3/2/10 6:53 PM Page 28


social networking
,
.

, ,

.
social networking, ,

,
.
, chief brand officer Dairy
Queen, 2010



social media,

()
,

.
Tasti DLite Twitter
Foursquare (

),
,
(Loyalty Card)
social media.


Twitter Foursquare

,

Loyalty

'

28 FOOD Servicek- 2010


food service,
Foodservice Equipment & Supplies
American Restaurants & Institutions,

social networking
.

'

,

..

. pub 120 , Foleys,
social media,
,
Meetup.com,
.
Foleys
Meetup.com


Pittsburg Penguins,
. .
, 359

,

Penguins.

.
,
,
social media. Big 3, Facebook, Twitter
LinkedIn.
media
marketing food
service, ,

,


.

XENOS TYPOS.qxp _XENOS TYPOS 3/2/10 6:53 PM Page 29

'




.

66%
marketing

social media 2009, ,
20%. Facebook
, 3 4 (74%
) ,
Twitter
(63%) LinkedIn (60%).
social media

, .

Facebook


, .
,
, .


,
.

Twitter, !
,

-

'



marketing social
media, .
,
,

, tweets
.
.


marketing

, social media.
,
social networking
.
<

SYNENTEYJH SEBT _VIP. 3/2/10 6:31 PM Page 30

``

``

,
,
.

, , , Food Service,

2009 .

2010,

. , .
, ,
,
, ,
.

, , , ,
.
2008, .
2008 1,2% 4,2%, . 2009 ,
,
.
,
2,8% .

2009;

, ,
. -

2010
,
. ,

30 FOOD Servicek- 2010

SYNENTEYJH SEBT _VIP. 3/2/10 6:31 PM Page 31

,



.

;


.
.
,
,
,



.


,
.


.

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.
, 5% 10%, .
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.

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, . ,
.

. , ,
, ,

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.
;
.
.
, ,
.
,
4%- 5%.
. , , ,

.
, ,
,
.

'

2010
;
. , . . , ,
, .


;
2
, , ,
.
.
, FOOD Servicek- 2010 31

SYNENTEYJH SEBT _VIP. 3/2/10 6:31 PM Page 32

.


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, .


.


;
, ;
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.

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32 FOOD Servicek- 2010

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SYNENTEYJH SEBT _VIP. 3/2/10 6:31 PM Page 33

. .



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. ,

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, ,

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. - -
,

.



2010;

.
, ,
. 22% , 25%
26% ,
350.000 , .
, ,
- , - ,
. 2010
,
.

, ,
;
,
, . ,
, ,

.
FOOD Servicek- 2010 33

SYNENTEYJH SEBT _VIP. 3/2/10 6:31 PM Page 34


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34 FOOD Servicek- 2010

ELLHNIKH ZYMH_TWINSOFT 4X 1/1 3/3/10 9:03 AM Page 1

COVER STORY 1_COVER STORY 3/2/10 7:00 PM Page 36

cover story



,
,
,
,

,
.

COVER STORY 1_COVER STORY 3/2/10 7:00 PM Page 37

COVER STORY 1_COVER STORY 3/2/10 7:00 PM Page 38

, ,
2%

, , ,
. ,
, 2008
,
8,2%. , , ,
80
.
30 , , 600 40
, , , , .
.
, 600
300 ,
, , 40
, .
. ,
,
, .
. 2.500
,
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, , ,
, . ,

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, . , ,

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.
.
,
. 3.200 ,
, ,
, .

.

,
.
, 300
.
.

'

38 FOOD Servicek- 2010

'

KTHMA BIBLIA XORA_TWINSOFT 4X 1/1 3/3/10 1:37 PM Page 1

COVER STORY 1_COVER STORY 3/2/10 7:12 PM Page 40

, , .

marketing .
,
:
, .
. ,
,
,
, .
, , . , ,
6570%, . 3
,
.
, , . , , . ,
. ,
. marketing . , , ,
, , ...

,
. , ,
0,32% .
40 FOOD Servicek- 2010



. , ,
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. . ,

,
.
marketing,
. .
, ,
, ,
,
,
,

,

, .

.

'

, , ,
347,17 2007 19% 2008. ,
2,5%. . , 41,9% ( 1,9%),
12,3%.

. 5,19% 4,6%.

100 , 5.000, .
,
.
,
. 300
19, , , . , 69%,
5 .
,
, , .

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COVER STORY 1_COVER STORY 3/2/10 7:12 PM Page 41


, .
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,
.
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marketing
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.

COVER STORY 1_COVER STORY 3/2/10 7:13 PM Page 42

cover

story


, ,
,
.
. ,
2010.

, . , , . , ,
, 1990, .
,
80, , . . ,
, , ,
15 . , , , , , .
,
. .
-
Wine Clubs, , ,
(
,
),
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..
.

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.
. ,
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,
.



(1997) .

trademarks .
, ,
. .


, , , . , . ,
,

. ,

.
, .
,
,

.

.

-

'

42 FOOD Servicek- 2010

'

COVER STORY 1_COVER STORY 3/2/10 7:13 PM Page 43

cover
, , , ,
, - 2005.
, top
gourmet . ,
, , .
1980 .
,

. ,
,
.
. , .
. Lagji Ilir, , , . , , .
, , ,
,
, ,
. ,
,
brand names.
, , ,
,
. ,
. ,
, ,
. o

2009, . ,
. , , ,
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,
. -

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.
clubs , .
.
,
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,
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story


2010

n , 2009 ()
n ()
n -, 1997 ()
n ()
n Vinsanto , 1988.


n ( -)
n
(Chardonnay)
n , , 2008
( )
n 14-18 h, 2003 ( )
n (
)


n , 2004 ()
n , 2006 ( )
n , 2008 (
)
n Viognier, 2007 ( )
n , 2008 ( )


n ,

n , 2008 2009 (Porto Carras,
, , ,
)
n , 2009 (), ,
n New Zealand Pinot Noir
n Prosecco di Conegliano (L Antiqua
Quercia)

Lagli Ilir
n , 2009 ()
n , 2006 ( )\
n , 2008 ( )
n Deus ()
n ( )


n , 2008 ( )
n , 2008 ( )
n , 2009
n , 14/18 , 2009 (
)
n Gris de noir, 2009 ()

FOOD Servicek- 2010 43

THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:18 AM Page 44

!

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.




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THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:18 AM Page 45

THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:18 AM Page 46

:
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COVERPLAN 1-1_COVERPLAN 1-1 3/3/10 11:29 AM Page 1

THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:19 AM Page 48



,


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48 FOOD Servicek- 2010

, .
cafs , .
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,


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Journal of Sensory Studies (
),
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THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:22 AM Page 50

A: H

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.

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,
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.

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50 FOOD Servicek- 2010

.
,
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THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:22 AM Page 51

:
.
-,
brand,
STIRIXIS A.E., .
,
.

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.



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THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:22 AM Page 52

FS: --

INFO
.



&

STIRIXIS AE.

,
life cycles concept,

re-launching.



.

re-positioning,
. , , ,

. , , ,
-

52 FOOD Servicek- 2010

A.A.: .
,
.
,
, , positioning .


.
. , concept


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THEMA ANANEOSI TVRA_BACK OF THE HOUSE CASH CARRY 3/3/10 9:22 AM Page 53

Cool Pro Tech


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THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/3/10 2:41 PM Page 54


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-

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(brand awareness,
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word of mouth ..),
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54 FOOD Servicek- 2010

. , ,
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,

2009 Live Science, issouri-Columbia

.
, , ,
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-
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,

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THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/3/10 2:42 PM Page 55

, .

, ,

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,

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THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/3/10 2:42 PM Page 56

'

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, .

,
ayak,




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lgida,

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56 FOOD Servicek- 2010


.


,
6
, 80%
.
, .





. .

, . ,
menu cafs
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,
:


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NESTLE_TWINSOFT 4X 1/1 3/4/10 11:01 AM Page 1

THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/3/10 2:43 PM Page 58

'


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.

'

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, , 2% ,
parfait royal ,

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,
sorbet , igloo ,
, , crme
brle, caf espresso - espresso -, sorbet ginger

.
2010
,

.


lgida
.
,
. Algida

58 FOOD Servicek- 2010



,
Carte D
Or Selection.

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, , , , ,
,
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THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/4/10 10:54 AM Page 59

.


, . , Unilever,

Carte DOr Selection,

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THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/5/10 3:33 PM Page 60


. Food
Service :
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60 FOOD Servicek- 2010

THEMA PAGOTA_BACK OF THE HOUSE CASH CARRY 3/4/10 10:56 AM Page 61


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THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:47 PM Page 62

23 IFDTEX

H

23 (IFDTEX - International Food Drink
Technology Exhibition), ...

,

,
,



. -

62 FOOD Servicek- 2010


, Metropolitan Expo,


.


, ,


,
, ,

catering,
.
320
125
profile
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, -

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:48 PM Page 63


Food Service


Food Service,

.


23

,









.

GRUPPO
ESPRESSO
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(IFDTEX - International Food Drink Technology
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&
Mack Brooks Hellas A.E., , , . Mack Brooks Hellas .. Mack Brooks Group,

.
,
,

.
Mack Brooks Hellas ..


UFI (The Global Association Of The Exhibition Industry).


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,

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FOOD Servicek- 2010 63

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:48 PM Page 64

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ZANETTI HELLAS
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SmartSoft.

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Sprinter , , .

64 FOOD Servicek- 2010

IBS_TWINSOFT 4X 1/1 3/3/10 2:57 PM Page 1

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:50 PM Page 66

A:
Bake Hellas
.
:

Movenpick.


.
, Metropolitan Expo:

Metropolitan Expo. ,
.
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TWINSOFT ATHENS

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ENERCOM

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SOLUTIONS

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H Isomalt 23 IFDTEX
. , , Isomalt, Zuccero, & 2010. . .
Isomalt,


, , .

Isomalt. . Zucchero Isomalt , .

66 FOOD Servicek- 2010

TWINSOFT 4X 1-1_TWINSOFT 4X 1/1 3/3/10 2:58 PM Page 1

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:52 PM Page 68

: ,
,

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23
: 110. 3 ( ), Bovillage, 9
,
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Balsamon .. .


Chef deuvre Praxis.

68 FOOD Servicek- 2010

condito 1/1

13-03-06 18:41

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:53 PM Page 70

:
,

Craft.
:
23 ,
.


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.

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Gruppo Espresso . . ,
. , .
.

70 FOOD Servicek- 2010

CASIO 1-1_ACRM 1/1 3/3/10 2:56 PM Page 1

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:54 PM Page 72

A: live

.
:
coffee bar
Segafredo
.

, .

:
.
, ,
.
,
Metropolitan Expo
, .


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,
.


:
, Mack Brooks. ,
. .

SOPEXA

TORRE
COOPERLAT

Account Manager
Sopexa, , Sopexa
. , :

. , , :
.
,
. 9


Torre Cooperlat, ,
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,
.

.

, :
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, ,
,

. -

72 FOOD Servicek- 2010

,
.



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Torre
Cooperlat,
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,
Metropolitan Expo

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. , .


. , / ,


, -

FOOD PSIFIAKO_Layout 1 3/3/10 3:35 PM Page 1

THEMA EKTHESI_BACK OF THE HOUSE CASH CARRY 3/3/10 2:55 PM Page 74

:

.
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Enercom.


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.
. ,
,

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, : , .

:



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2008,

, , 2008, 1,3 .
,
, -

74 FOOD Servicek- 2010

,
.

Condito
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Condito,


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, catering.
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, ,

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,

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, .

Craft

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,


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SWIFT LOGIC_NIKAS 4X 1-1 3/3/10 2:59 PM Page 1

THEMA TYRI_BACK OF THE HOUSE CASH CARRY 3/3/10 3:03 PM Page 76





, ,
22 . , 23 ,

.
, -

, , 8-10
. , 800.

, .
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76 FOOD Servicek- 2010


. , ;


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THEMA TYRI_BACK OF THE HOUSE CASH CARRY 3/3/10 3:03 PM Page 77

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.


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FOOD Servicek- 2010 77

THEMA TYRI_BACK OF THE HOUSE CASH CARRY 3/3/10 3:03 PM Page 78

:


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,

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10%, 2,5-3%.
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/
.
35%, 33%, 2728%, 2-2,5%.
:
, ,

. ,

78 FOOD Servicek- 2010

.
, .
38%, 38-40%
, 1,2-2,4%.
: ,
.

.
.
38%, 38,4%
, 1,5%.
: ,
-,
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,

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. .
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, .
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, 2-3%.
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,
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.
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.
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: , ,

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36-38%, 11%,
0,8%.
: , ,
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DODONI 4X 1-1_DODONI 4X 1-1 3/3/10 3:06 PM Page 1

THEMA TYRI_BACK OF THE HOUSE CASH CARRY 3/3/10 3:04 PM Page 80

.

,



.
.





.

'

'

, .
42%, 26%, 26-27%, 2,8%.
: ,
, , , , . . 65%, 50%
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1%.
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.
. ,

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, 1,8-3%.
:
.

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: , , , , .

,
24 .
. 50-

80 FOOD Servicek- 2010

51%, 23%,
15,5%, 2%.

, ,
.

,
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,
,



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. ,
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.


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,

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Untitled_Untitled 3/3/10 4:03 PM Page 1

THEMA TYRI_BACK OF THE HOUSE CASH CARRY 3/3/10 3:04 PM Page 82

, :

,


.

'

'

2008
2009,

390 . . ,
, , 61% ( ).

, 59-66%
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,

12-17,4%,
,
12,8-14,4%
. ,
6,4-10,1%
.


,
, .

, ,

,
-

82 FOOD Servicek- 2010

. ,
,
..., .
light
,

. ,
2530% , light 10-18% .

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, , , , ..


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,

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. ,
, ,
,
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,

,

.
-

light,

.
..
. .
, senior brand manager
marketing
,
,

, ,
.
,
. ,
brand
names .
,

... ,
,
. -

THEMA TYRI_BACK OF THE HOUSE CASH CARRY 3/3/10 3:04 PM Page 83

.
,

catering,
,

. .., . ,


, .
, , .
, Marketing ..

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.
30% ,

, . , ,

best seller
, .




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,
.
.
.
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, ,
Dirollo
(
, cottage,
cheese spread) Kerrygold Light. ,
,
, , ,
,

'

FOOD Servicek- 2010 83

f&b MANAAGEMENTQXP.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:18 PM Page 84

F&B

management

E


.
,
, .

(

)

, , . ,



part-timers.
157



Outsourcing
part-timers.
,

part timers. ,
full timers part timers!

:
Tsai Cheng-Hua Chen
Shyu-Jer, Fang
Shih Chien
2009 Cornell University

84 FOOD Servicek- 2010

,


.
, part time ,


.


. ,
, , 2007
97%

. ,

Human Resource Management
(
- HRM) 15.
HR managers
.
,
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,

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,
,
,
. ,
,

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HRM

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, .
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HRM

f&b MANAAGEMENTQXP.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:18 PM Page 85


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.

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Cornell

,


.
-

FOOD Servicek- 2010 85

f&b MANAAGEMENTQXP.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:18 PM Page 86

F&B

management

. ,

,

, ..,

.
,




.
(
)

. ,

.

'

'


.

,

86 FOOD Servicek- 2010

,
.
, ,


intellectual capital . ,


.
,
, ,

,
, .
, , ..


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COOL PRO TECH_TWINSOFT 4X 1/1 3/3/10 3:25 PM Page 1

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:46 PM Page 88


Wine List

, .

DEA
marketing

Ecole Superiore
d Agriculture Angers

,


,
,
,
.
, ,

.

. , ,
( )

,

, . 5 15
, ,
,
.
,

88 FOOD Servicek- 2010

,
. , , ,
. 26 28 ,
.
,

, .
,
, . .

,
.



, ,
,
,

. ,
. ,

wine list
. ,



.

, nouveau
grande reserve.
T
.

,

.
,
,
, .

, ,
,
,
, , . ,
, ,
terroir.
,
Cabernet, Merlot,
Syrah, Pinotage, Zinfandel,
,

.
, ,

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:46 PM Page 89



Robert M. Parker
Jr.,
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21 7.000 chteaux,
. , Medoc,
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Chteau Lafite, Latour Mouton Rothschild, Saint Emilion, Merlot, o
Pomerol, Merlot Chteau
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90/100,

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Vinum 2004

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.

Baccanaliae Sale & Pepe



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(
1.700 ), 5
,
,
Baccanaliae. 4 ( )
4 chef Francesco
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210 7234102, 34,
.

FOOD Servicek- 2010 89

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:46 PM Page 90


. 10
,

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. Helexpo OENOS

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Cte de Nuits,
Chambertin, Vougeot, VosneRomane Nuits Saint Georges. , 55% Grenache,
Cte Rotie, Chte aunneuf du Pepe Hermitage.


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Piedmont
Barolo Barbaresco, Veneto
Amarone
Valpolicella, Fruili
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Chianti,
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.
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2.
3.

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,


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,

wine list.
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,
Temranillio, Bodal, Garnacha
tinta Monastrell,
Castilla La Mancha, Catalonia, Extramadura la Rioja.
Rioja, Ribera del
duero Penedes. Port, , ,
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Port,
.


, , Pinot
Noir .

90 FOOD Servicek- 2010



Pinotage,
. -

,
18% 1996 44%
2008 . Staytler Escapades.

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Carmenere,
Cabernet
(40,7 .), Merlot (13,2
.), Syrah (3,523 .)
Pinot Noir (1,413 .).
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terroir Casa Lapostolle, ,
Tanao Rouge Clos Apalta,
.


Shiraz
.


wine list. Zinfandel,


.

W@R TO KRASI STO EST.QXP_BACK OF THE HOUSE CASH CARRY 3/3/10 3:46 PM Page 91

2010

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2010, 10 , 12 15 .
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R. Parker
-

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88/100*

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2008 (): 87/100*

FOOD Servicek- 2010 91

VIP_VIP. 3/3/10 3:48 PM Page 92

vip
very important producer

``

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..

1938
brand
names, Balsamon. , ,
, .. .

,
1938.


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70, ,
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,
92 FOOD ServicekMa- 2010


.

.
90,
,

.
,

, Premium
Balsamon, ,
.
,
, ,

Balsamon.

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VIP_VIP. 3/3/10 3:48 PM Page 93

v.i.p.


.
;


. Kalamata
Balsamic Vinegar 12

1 (: RI 2009).
,

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3
Gourmet:
2005-2006, . &
, Sial 2004, , Balsamon
50
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& IFE 2005,
, 4

2004-5. & Sial 2006, , Sial Dor,
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;

;

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White Kalamata balsamic vinegar
Papadimitriou.
: Kalamata Bio
balsamic vinegar Papadimitriou, Bio kalamata Red Vinegar, Balsamon Bio.

Sunfit, , & .
<
FOOD ServicekMa- 2010 93

KAINOTOMA PROIONTA.QXP_NEA PROIONTA 3/3/10 3:49 PM Page 94

chef !
Kenwood . Cooking
Chef Kenwood ,

chef .
Cooking Chef
60
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Kenwood , : Cooking Chef

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MyCook
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.

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,
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Taurus 2
1.000W. , 5 .
E, , . , ,
, . , ,
,
230 .

Taurus- . & ..

94 FOOD ServicekMA- 2010

&

210 3477155

&

210 2854880

TROFOTEXNIKH 4X 1-1_TROFOTEXNIKH 4X 1/1 3/3/10 3:20 PM Page 1

NEA PROIONTA.QXP_NEA PROIONTA 3/3/10 3:52 PM Page 96


McCain

Creative Base

Easy Clean , ,
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McCain



. Potato Specialties
, Finger Food ,
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. Creative Base
Pritchitts ,
catering.

asy Clean

& 210 4416344

To Carrettino

H Alfa Frost A.E
Carrettino. & ISA .

, 6 6
197x125x208h. inox 18/10
AISI 304, 220V/50Hz.

Alfa Frost A.E.

&

210

McCain

& 210 2834091

,
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& 2810 371150-60

&

210 4818617

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CE.
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210 5781601

Box Delivery
Studio Live

Studio Live Box


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Studio Live

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96 FOOD Servicek- 2010

..

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& 210 6256174

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gourmet

club

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, , : : , Art director:
D.T.P.: D.T.P.: , :

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: marketing: : :
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