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MEGHNA S.

WANI
Ph: (M) +91 83790 31383 (M) +91 83790 92058 Email: reach_meghna@hotmail.com
Flat No.1, Bldg-J, Sector-A, Shri-Nagari, Nigdi-Pune, Maharashtra, India
In pursuit of challenging assignments in Digital Marketing - SEM / SEO / SMO that would facilitate the
maximum utilization and application of my hard earned experience in this domain. This, coupled with my
strong interpersonal skills, analytical abilities, and expertise will help in
making a positive difference to the organization.
OVERALL TIDINGS
Completed an Advance Diploma in Digital Marketing from LIPS India (in collaboration with SEED
Infotech)
Content being the king, digital marketing is the queen! What is one without the other. And I bring
both, the king and queen to the table. From content writing/editing, I’ve moved my graph to digital
marketing.
As a digital marketer, I strive to translate a company’s goals and objectives into actionable and
measurable inbound digital marketing strategies.
When I was a content writer, I handled the creation, editing and managing of content in a web-based
environment.
When you collaborate with me, you get a perfect T-shaped marketer who has a wide breadth of
knowledge across multiple digital marketing disciplines, and has deep knowledge and experience in
two particular skills, namely content writing and SEO.
I’m not just another digital marketing kid on the block who just talks the talk with a loose grasp of
industry terminology and a few half-baked techniques in the kitty.
Keeping updated with the latest in the digital marketing arena has become my passion and also my
favorite pass time. They say if you love what you do, then everyday is a holiday.
An adaptable and sensible professional seeking enriching experiences from the places I work in and
the people around.

CORE STRENGTHS
Search Engine Optimization (SEO)
Social Media Marketing (SMO)
Content Marketing

Search Engine Marketing (SEM)
Email Marketing
Content Writing / Editing / Proofreading

ACADEMIA & CERTIFICATION
Masters Degree in Science from SNDT Women’s University, Pune in 2011
Post Graduate Diploma in Business Management from ICFAI University in 2009
Bachelors Degree in Science from SNDT Women's University, Pune in 2007

NOTEWORTHY CREDITS
University ‘Topper’ in M Sc. in Pune and Mumbai Campus in 2011
Won 1st prize and received ‘Scholarship’ for ‘Best Dissertation’ in 2010 - 2011
Received ‘Dr. Dhirajlal Dhanjibai Shah’ prize for standing 4th in Mumbai University
Received an award from ‘Association of Food Scientist and Technologists’, Mumbai Chapter
Received ‘MA Master Memorial’ prize
Presented M.Sc. Dissertation at Indian Convention of Food Scientists and Technologists
(ICFOST -2012) in Pune

EMPLOYMENT CHRONICLE
CAREER PATH

DURATION

Digital Marketing Specialist & Content Developer

Nov’15 – Till Date

Content Developer/Editor, Brain Bees Solutions Pvt. Ltd (Firstcry.com)

Aug’14 – Aug’ 15

Content Writer, GRO IT Solutions

Feb’14 – July’14

Content Writer, Buzzle Software Solutions

Feb’13 – Feb’14

Content Writer, Zurati Software Services Pvt. Ltd

Oct’12 – Dec’12

Key Deliverables:
Digital Marketing Skills
Understanding the nuances of the newer online marketing paradigms and how they
interact.
SEO cannot be siloed from other marketing skills. I'm a SEO digital marketer who is SEO
adept and has complete knowledge of other integrated tactics. Have ventured into
technical SEO after understanding that SEO needs more than just working on content.
Got a solid grip on social media marketing. Experience in using a vast array of social
scheduling tools such as Hootsuite, Tweetdeck and Buffer.
Adept in using mobile-generated location data garnered by customer check-in tools like
Foursquare or Facebook, or data provided by Adwords and GPS, to target marketing
campaigns.
In email marketing, I’ve dealt with niche targeting and analysing bounce rates, open
rates and conversions. Experienced in using Mailchimp and Marketo.
Handled content marketing to increase engagement, improve SEO, leads and sales.
Hands on experience of working on CMS like WordPress.
Worked on resources that help target relevant keywords and measure link-building
efforts like Google Keyword Planner, Open Site Explorer, Ahrefs and others.
Have used image and design tools to create visual content. Tools I’ve used include
Canva, Toondoo, Piktochart, SlideShare and Adobe Photoshop.
Have an understanding of UI design. Was pivotal in the UI design and development of
two websites. Handled the entire website development lifecycle from end to end.
Have workable HTML and CSS skills. I can atleast self-correct minor errors and hiccups
without asking for the developers or coders to be spared to fix the padding on tables
or aligning the text properly.
Aware of the pre and post strategies for marketing of webinars.
Expert at competition analysis. Used tools like Spyfu, SE Ranking, Open Site Explorer by
Moz, iSpionage, Moat etc.
Knowledge of SEM/PPC marketing. Have built and executed SEM strategies based on
certain KPIs (CTR, CPC, CPL, ROI). Working on display ads and remarketing (search and
display), especially worked on SEM for lead generation in B2B industry.
Optimization of SEM through ongoing testing of ad copy, landing pages, bidding
strategies, ad extensions and more. Management, implementation and tracking return
on investment of PPC campaigns.

Well versed with the tricks and tips of online reputation management. Have used tools
like Google Alerts, SocialMention and Trackur for social media listening.
Writing and Editing Skills
Writing invigorating content the user would enjoy reading. Content that is specific, crisp
and written in simple and correct language, is grammatically clean and accurate.
Conducting primary & secondary research on various topics, theories and concepts, before
writing.
Identifying underlying principles, reasons, or facts of information by breaking down
information / data into separate parts.
Professional writing and proofreading keeping SEO rules in mind. Editing existing content
to make it rank on searching with the right keyword. Have the ability to pull the content
out of the hole of SEO silence.
Work in close collaboration with subject matter experts, graphic illustrators, technical
support, and other teams to ensure content is accurate and reveals current / latest
information.
PERSONAL DOSSIER
Date of Birth
Linguistic Proficiency
Preferred Location
References
Hobbies
PAN Number
Passport Number

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12th August, 1987
English, Hindi and Marathi
Pune
Furnished upon request
Pet lover, reading, painting
AAYPW5538P
G5478176