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OneLife Network IMAs Brand & Advertising Guidelines

CONTENT

The OneLife Brand


Core Elements
Stationary
Print Materials
Electronic Media
Appendix

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

The OneLife Brand

In June 2016 the new corporate identity of the OneLife global community
of members was announced.
To become the everyday essential brand for all our members and
shareholders, OneLife must continue to build a successful and enduring
company by applying the right tools and resources.
To achieve this, all OneLife members must present the OneLife brand
and communication in a consistent, unified way that will resonate across
the network and will have the strength and impact to capture peoples
imagination across geographic regions and diverse cultures.

These guidelines have been developed so that all people become


familiar with its brand identity in a few steps that will ensure the
consistency, accuracy, confidence and purpose of all communication
initiatives across all communication channels.
The OneLife brand book has one purpose - to help all OneLife members
be heard globally by communicating in one voice - louder, clearer,
simpler!

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

OneLife Network

OneLife provides the virtual tools and services for anyone, anywhere
in the world to participate in mining the OneCoin cryptocurrency. Plus,
by creating his/her own OneLife team, members get to participate
in opening new cross-border financial markets and help stimulate
economic growth collaboratively.
OneLife members join the financial revolution through the worlds
only independent & centralized cryptocurrency-based system with
worldwide acceptance. Together, OneLife members are building a

large, simple, secure, low-cost and frictionless peer-to-peer borderless


payment network.
As part of the OneCoin ecosystem, the OneLife Network has the chance
to participate in the process of OneCoin cryptocurrency mining and
usage, thus benefiting from both the value of the coin and the wide rage
of available OneCoin products!

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

The OneLife Brand Positioning

To everyone, everywhere in the world, OneLife provides the virtual tools


and services that give every OneLife member the chance to participate
in mining and use the OneCoin cryptocurrency, to create his/her own
team of dedicated OneLife members, to participate in opening new
cross-border financial markets and to stimulate economic growth as
part of a goal-oriented team.

By taking the opportunity to mine and use the OneCoin cryptocurrency


all OneLife members join the financial revolution and provide the tools
that help people make simple, secure, low-cost and frictionless peerto-peer borderless payments, through the worlds only independent &
centralized cryptocurrency-based system with worldwide acceptance.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Brand Values

Our core values reflect our strengths and


future ambitions, guide us in everything we
do and help us deliver our brands
experience.

PROFESSIONAL APPROACH

GROW EXCEPTIONAL LEADERS

TRUST & STABILITY

CULTURAL INCLUSION & RESPECT

EMPOWER & EDUCATE

GIVE BACK

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

OLN Brand Ambassadors

Every member of the OneLife Network, who promotes the OneLife


brand, its products and services, is an OLN brand ambassador! Brand
ambassadors have the power to increase the OneLife brand awareness
and are under obligation to represent the OneLife corporate brand in
appearance, demeanor, values and ethics in a positive way.
Therefore they must have a professional approach in all their dealings,
be honest and sincere, clarifying any misunderstandings about
goods, business opportunities or statements made during consulting

discussions. As a global network of people with diverse cultural


backgrounds, OneLife brand ambassadors embrace cultural inclusion
and respect all other OLN members.
As a OneLife brand ambassador, you are under strict obligation to act
in accordance with the Ethical Rules for dealing with Clients, other
IMAs and Companies, defined in the OneLife Terms & Conditions, as
well as the rules defining advertising initiatives explained in the IMA
Agreement, published on www.onelife.eu.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Brand Tagline

The single thought that captures the heart


and soul of our brand.

Together for More

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

OneLife Brand Tone of Voice

Our tone of voice is friendly, helpful and easy to


understand. This is how we make presentations
and communicate with others.

OneLife Tone of Voice Checklist:


We are friendly, not aggressive or critical.
We only present content issued by the Company

and avoid misleading other members, clients or


potential stakeholders when we do promotions
and presentations.

We deliver sensitive information in a respectful

tone of voice.
We always spell the corporate brand name

correctly. The brand name is composed of two


words, written together and with capital letters OneLife.

We are clever, not cynical.


We get to the point quickly and present information

in a clever way, showing our friendly approach.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Brand Elements Cheat Sheet

PRIMARY COLOURS
Use primary colours to enhance design in both obvious
and subliminal ways - to capture the attention and help
create a positive experience for the viewer.

Together
for More
NEUTRAL COLOURS
Neutral colours are effective for websites, backgrounds
or for the font itself.

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ACCENT COLOURS
Accent colours may
be applied to ensure
readability or to provoke
a strong emotional
response.

PHOTOGRAPHY
Photography may be used to
add a sense of achievement
and leadership, reinforce the
sense of togetherness and/or
present the global reach of
the network.

TYPOGRAPHY
All Communication
materials are prepared in
the Railway or Arial fonts
to maintain one voice.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements

Core Elements
LOGO: MASTER BRAND IDENTITY
HORIZONTAL LOCK UP ROUNDEL WORDMARK

The OneLife IMA logo is made up of two


key elements - roundel and wordmark and is oriented horizontally.

Roundel

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The OneLife IMA logo is the first and clearest


way to represent our brand. In order to
preserve the integrity of the OneLife IMA logo,
it is important that no other brand identity/logo,
type or graphic element be placed on, around,
or too close to it.

The OneLife IMA logo must never be re-drawn


or altered in any way.

Wordmark

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
LOGO: MASTER BRAND IDENTITY
HORIZONTAL LOCK UP
The clear space around our master brand
identity ensures legibility and clear visibility.
It is a calculated area around the identity
which must remain clear of elements such as
type and graphic elements at all times.

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The minimum clear space around the OneLife


IMA logo identity is X, which is the height of n
in the wordmark. The OneLife IMA logo should
be always surrounded by an area of clear
space, which should remain free from other
graphic elements.

Keeping the minimum clear space ensures


that the identity remains prominent and
fully legible wherever it appears. On some
applications it maybe necessary to work close
to the clear space area, otherwise space
around the identity should be increased
wherever possible.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
LOGO: MASTER BRAND IDENTITY
MINIMUM SIZE
To maintain the integrity, legibility and impact
of our master brand identity, it must never be
produced in sizes smaller than those shown on
this page.

6.5 mm

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The minimum size at which the roundel


is used is at 6.5mm and the OneLife IMA
logo at 30mm wide. It is not to be used at a
smaller size in order to ensure visibility on
all applications.

30 mm

25 mm

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
SECONDARY BRAND IDENTITY
STACKED LOCK UP
Our secondary brand identity is made up of
two key elements - roundel and wordmark and is in a stacked format.

In order to preserve the integrity of our


secondary brand identity, it is important that
no other brand identity/logo, type or graphic
element be placed on, around, or too close
to it.

The secondary brand identity must never be


re-drawn or altered in any way.

Rounder

Wordmark

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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
SECONDARY BRAND IDENTITY
STACKED LOCK UP
The clear space around our brand identity
ensures legibility and clear visibility. It is a
calculated area around the identity which must
remain clear of elements such as type and
graphic elements at all times.

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The minimum clear space around the


secondary brand identity is X, which is
the height of n in the wordmark. The
secondary brand identity should always
be surrounded by an area of clear space,
which should remain free of other graphic
elements.

Keeping the minimum clear space


area ensures that the identity remains
prominent and fully legible wherever it
appears. On some applications it may be
necessary to work close to the clear space
area, otherwise space around the identity
should be increased wherever possible.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
SECONDARY BRAND IDENTITY
MINIMUM SIZE
To maintain the integrity, legibility and impact
of our master brand identity, it must never be
produced in sizes smaller than those shown on
this page.

6.5 mm

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The minimum size at which the roundel is used


is at 6.5mm and the OneLife IMA logo at 25mm
wide. It is not to be used at a smaller size in
order to ensure visibility on all applications.

25 mm

25 mm

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
BRAND IDENTITY
MISUSE
Our brand must always be used as designed,
without personal additions or corrections.

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Please consider the examples of common


misuses listed below and make sure you do not
replicate any of them.

DO NOT alter the brand iden-

DO NOT reposition or change

DO NOT change the colours

DO NOT use the wordmark

tity vertically or horizontally.

the size of any of the elements.

of the brand identity.

without the brand roundel.

DO NOT use the brand identi-

DO NOT use a drop shadow or

DO NOT change the angle of

DO NOT use the brand identi-

ty in outline form.

any other special effects with


the brand identity.

the brand identity.

ty on images.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
PHOTOGRAPHY
Our selection of photographs helps
showcase our uniqueness and sets us
apart us from competitors. Photography
for the OneLife Network should be used to
reinforce a sense of achievement, a sense
of togetherness or to present the global
reach of the network.

We achieve that by using thought-provoking,


international and inspiring imagery that shows
our brands human and global side as well its
refreshing and modern side.
Our photographic imagery is divided into six
main topics: Country, Interaction, Achievement,

Checklist when selecting photographic imagery:


1. Is the image inspirational?
2. Is the image thought-provoking, unique and refreshing?
3. Has photographic excellence been achieved?
4. Is the image clean and simple with a clear focal point as opposed to being
cluttered and complicated?

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Team/Togetherness, Lifestyle and Global


Reach. Use the images that you feel are most
relevant to the branded message you are trying
to communicate from our guidelines.

5. Have you got the most impact from the image you are using?
Do NOT stretch or distort imagery in any way.
6. Always use licensed stock photography, for example from www.gettyimages.
com or www.shutterstock.com.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
COLOUR PALETTE
PRIMARY COLOURS

Colour is an important means


of identification in a brand. The
colours of our brand were chosen to
represent personal drive, team spirit
and success.

Our primary brand colours are Dynamic


Blue and Vibrant Red. They symbolize our
success, professional approach, boldness and
leadership achievements.
The dynamic blue creates a feeling of trust
and stability among network members - a

The vibrant red creates a feeling of confidence


and courage, power and strength, excitement
and determination.

DYNAMIC BLUE

VIBRANT RED

WHITE

PANTONE: 274 C

PANTONE: 032 C

PANTONE: White C

CMYK: 100/100/0/30

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Family of culturally diverse people, living


on 6 continents and united by one goal - to
symbolize the unity of our members.

RGB: 39/31/102

#271F66

CMYK: 0/90/85/0

RGB: 197/51/42

#C5332A

CMYK: 0/0/0/0

RGB: 255/255/255

#FFFFF

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
COLOUR PALETTE
ACCENT AND NEUTRAL COLOURS

NEUTRAL COLOURS
Neutral colours are effective for websites,
backgrounds or for the font itself.

ACCENT COLOURS
Accent colours may be applied to ensure
readability, to provoke a strong emotional
response or to evoke an experience that
captures the viewers imagination.

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CMYK: 10/0/5/65
RGB: 113/119/118
#717776

CMYK: 25/0/10/80
RGB: 68/79/79
#444f4f

CMYK: 6/0/5/35
RGB: 179/184/181
#b3b8b5

CMYK: 10/0/5/40
RGB: 164/171/171
#a4abab

CMYK: 20/5/90/0
RGB: 204/204/51,
#cccc33

CMYK: 95/70/0/0
RGB: 24/80/159
#271F66

CMYK: 0/20/100/0
RGB: 255/204/0
#ffcc00

CMYK: 50/100/0/0
RGB: 149/27/129
# 942681

CMYK: 100/0/40/0
RGB: 0/153/153
#009999

CMYK: 0/90/100/30
RGB: 175/42/8
#af2a08

CMYK: 20/100/0/0
RGB: 204/0/153
#cc0099

CMYK: 100/0/70/20
RGB: 0/130/96
#008260

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
TYPOGRAPHY
PRIMARY
Our primary typeface is Raleway.
It expresses our brands personality and sets the
tone of our brand as clean,
modern and stylish.

Five weights have been selected for use


in our brand communications: Thin, Light,
Regular, Medium, Bold and Black. Use scale
and colour to create hierarchy and emphasis
between information sections.

Using our primary typeface consistently


makes our brand recognisable. It unifies our
brand communications and makes them
more distinctive.

AaBbCc
Raleway Thin

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890
Raleway Light

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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Raleway Medium

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXY Z 1234567890
Raleway Bold

abcdefghijklmnopqrstuvwxy z
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Raleway Regula r

Raleway Black

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUV WXYZ 1234567890

abcdefghijklmnopqrstuv wxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Core Elements
TYPOGRAPHY
ALTERNATIVE
Third parties who do not have Raleway installed
should use Arial as alternative typography.

Arial is the only font family that replaces


Raleway. It is usually used for internal
communications on electronic media
such as PowerPoint or other MS Office
programmes, or for digital documents to be
shared with third parties/network who do
not have Raleway installed on their system.

Arial should never be used for main


headline messaging on printed or
commercial communications.

AaBbCc
Arial R egular

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

Arial Black

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXY Z 1234567890

Arial Bol d

abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890

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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Stationary

Stationary
BUSINESS CARD
Business Card Front
Our master brand identity sits at the top left corner of the
card 4mm away from the edge. The brand identity is 38.5mm
wide in full colour. The name is set in Raleway Bold 10pt over
5.5pt leading left arranged in black. The title is set in Raleway
Regular 7pt.
The contact information is set in Raleway Regular 7pt over
8.3pt leading right arranged in black, separated with lines
with leading over 4pt.

4 mm

Business Card Back


The OneLife IMA logo sits in the center of the card at a size of
38.5 mm wide along with the tagline. The URL is set at 9pt in
Raleway Regular and sits 4mm away from the bottom of the
card arranged to the center of the card.
Print
Size: 85 mm x 55 mm
Stock: Any white matte above 300 gms
Printing: Both sides 4/4 colour CMYK.

38.5 mm

4 mm

4 mm

38.5 mm

4 mm

Your Name
OneLife Independent Marketing Associate

M + 000 00 000 000


T + 000 00 000 000
Skype: Your Name
WeChat: Your Name
Email@yourcompany.com
Your Address

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www.yourwebsite.com

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Stationary
BUSINESS CARD BACK
Business Card Back
We offer you a choice of a number of business card backs. The
OneLife graphic symbol associated with the OneLife logo will
make your business card distinct and memorable.

www.yourwvebsite.com

www.yourwvebsite.com

www.yourwvebsite.com

www.yourwvebsite.com

www.yourwvebsite.com

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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Stationary
LETTERHEAD

15 mm

48.5 mm

15 mm

Our logo sits 15mm away from the


top left corner and is 48.5mm in full colour.
The address is set in Raleway Regular 7pt over
8.3pt leading right arranged in black and sits
12.3mm away from top of the letterhead in black.

12.3 mm
Your Address
T + 000 00 000 0000 email@yourcompany.com www.yourcompany.com

Print
Size: 210 mm x 297 mm
Stock: 80 gsm, matte paper
Printing: 4 colour CMYK

5 mm

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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Stationary
ENVELOPE
Our logo sits 15mm away from the top left corner,
48.5mm wide in full colour. The address is set
in Raleway Regular 7pt over 8.3pt leading, left
arranged and sits 29.8mm away from left of the
envelope in black.

10 mm

Print
Size: 115mm x 225 mm
Stock: Any white matte, 90 gsm
Printing: 4 colour CMYK.

48.5 mm

10 mm

Your Address
T + 000 00 000 0000
www.yourcompany.com

Figure 15

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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Print Materials

Print Materials
EVENTS
POSTERS
The OneLife IMA poster comes in print and digital
dimensions. The requirements for the digital size
of the poster are aligned with the onelifeevents.eu
requirements for best visibility on the website.
If you decide to print your poster in order to
display it during the event, please follow the print
requirements.
The OneLife IMA logo sits at the
top left corner on a clear, white
area that ensures its legibility and
visibility. The area around the logo
must stay clear of other elements.
No other brand identity/logo, type
or graphic element may be placed
on, around, or too close to it. You
fill in the NAME of your event in the
top right corner.
The middle area of the poster
displays the photos, names
and titles of all key speakers.
On the next pages you will
see examples of posters with
single or multiple speakers.
Use only hi-res photos of the
speakers.

Please follow the brand guidelines for print


materials closely. Do not change or alter the
pairs of colours defined in these guidelines, do
not redraw or alter the logo in any way, do not
use any other logos on the top or bottom area
of the poster.

OneLife Events website:


Size: 1140 x 440 px

1140 px

440 px

Fill in the details of your event.


The OneCoin logo is used only by
the Company and cannot be used
on any OLN materials. Instead,
you can display a meaningful
headline and the about the
OneCoin cryptocurrency, giving
the necessary information about
OneCoin cryptocurrency.

30

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

440 px

Print Materials
EVENTS
POSTERS
The OneLife IMA portrait poster is to be
used on social media and for print, but is not
suited for the onelifeevents.eu website. If
you decide to print your poster in order
to display it during the event, please
follow the Print requirements.

Print: 4 colour CMYK


Size: You can print your posters in
A3, 50x70cm or 70x100cm format
depends on the resolution of your
source materials.

The OneLife IMA logo sits in the


top left corner on a clear, white
area that ensures its legibility and
visibility. The area around the logo
must stay clear of other elements.
No other brand identity/logo, type
or graphic element may be placed
on, around, or too close to it.

Title of event.

The middle area of the poster


displays the photos, names and
titles of all key speakers.
Use only hi-res photos of the
speakers.

Fill in the details of your event.


The OneCoin logo is used only by
the Company and cannot be used
on any OLN materials. Instead you
can display a meaningful headline
and the OneCoin website, giving
the necessary information about
the OneCoin cryptocurrency.

31

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Print Materials
EVENTS
POSTERS

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OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Print Materials
EVENTS
POSTERS

33

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Print Materials
EVENTS
ROLLUPS
Our OneLife IMA logo is set on a clear, white area
that ensures its legibility and visibility. The address
is set in Raleway Regular.

34

Print
Size: 80x200cm
Stock: vinyl
Printing: 4 colour CMYK.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Print Materials
EVENTS
ROLLUPS
Our OneLife graphic symbol, associated with the
OneLife logo, is set in the top right corner. The
address is set in Raleway Regular.

35

Print
Size: 80x200cm
Stock: vinyl
Printing: 4 colour CMYK.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Electronic Media

Electronic Media
EMAIL SIGNATURE

Dear Mr. Name,


Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna
aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint
occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Kind Regards
Name
Designation or Independent Marketing Associate
M + 000 00 000 0000 T + 000 00 000 0000
Skype: Your Name WeChat: Your Name
Your Address

www.yourcompany.com

Our master brand identity sits below the contact


information. The identity is 45mm wide in full colour.
The contact information is set in Arial Regular 8pt

37

over 9.6pt leading, left arranged and in black. The


URL is set in Arial Regular 8pt over 9.6pt leading,
left arranged and in Dynamic Blue.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Print Materials
EVENTS
MISUSING POSTERS
DO NOT use any logos other than the OneLife
IMA logo. Follow the guidelines for Posters when
creating your poster.
DO NOT

alter the logo in any way and always


put the OneLife IMA logo in an area, clear of other
elements.

DO NOT use the OneCoin logo or parts of the


OneCoin logo on OneLife materials.

DO NOT change the colours of the brand


identity.

When you create a poster that does not follow


these guidelines, make sure to NEVER use the
OLN IMA logo or any other logo, issued by the
Company.

38

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Electronic Media
SOCIAL MEDIA

Part of the OneLife Network

YOUR
PHOTO

There is no clear distinction between public


and private, personal and professional on social
media. Make sure to identify yourself as the
author of your posts and do not create false or
misleading perceptions about your expertise. Do
us all proud.

Be sure that all content associated with you is


consistent with your work and with the OneLIfe
values, ethical rules of conduct and professional
standards.

OneLife Network has its own Social Media


Channels and you are welcome to like, share and
comment on the official channels of the Company,
where you can find first-hand information, directly
from the source.
Please see official OneLife Network Social Media
Channels in the Appendix.

39

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Electronic Media
WEBSITE TAG
In line with the OneLife Terms and Conditions as well as the IMA
Agreement published on onelife.eu, all IMAs can produce their own
websites, promoting their own business. Please note that your website
must not duplicate the look and feel of the onelife.eu website. The
word onelife may not be present in your url, including in any other

word combinations similar to onelife. To show that you are part of


OLN, please use the OneLife Tag as shown on this example. You can
download the tag from the Resources section at onelife.eu.
You MAY NOT use onelife in your websites url

236 px

227 px

40

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Electronic Media
POWERPOINT TEMPLATE

41

Cover Slide

Title Slide

Outline Slide

Content Slide with Image/Video

Content Slide

Diver Slides

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Electronic Media
VIDEOS
Use the OneLife IMA logo in the beginning
of your video to show that you are
promoting OneLife products and services
as an Independent Marketing Associate.
You must not use any other company
logo in your video or on belonging to the
Company in your video or on any of your
advertising/promotional materials.
You are allowed to use the logo
representing your own business during
the rest of your video. By using your own
logo you show that this video is your own
work and that it was not produced by the
Company.

42

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Appendix

Appendix
CORE BRAND ELEMENTS CHECK LIST
ONELIFE IMA LOGO, PHOTOGRAPHY & ADVERTISING MATERIALS

OneLife IMA LOGO

PHOTOGRAPHY

ADVERTISING MATERIALS

It is important that no other brand identity/

Is the image inspirational?

Please follow the brand guidelines for print

logo, type or graphic element may be placed


on, around, or too close to it.
The OneLife IMA logo must never be

redrawn or altered in any way.


To maintain

the integrity, legibility and


impact of our master brand identity, it must
never be produced in different size smaller
than the defined minimum size.

Our brand elements, including the logo,

must always be used as designed. See all


misuse examples on page 17.
Always write OneLife together with capital O

and L, as seen in the logo /OneLife/.

Is the image thought-provoking, unique and

refreshing?
Has photographic excellence been

achieved?
Is the image clean and simple with a clear

focal point as opposed to being cluttered


and complicated?
Have you got the most impact from the

image you are using?


DO NOT stretch or distort imagery in any

way.

Do not change or alter the pairs of colours

defined in these guidelines, do not redraw


or alter the logo in any way, do not use any
other logos on the top or bottom area of the
poster.
DO NOT use any other logos than OneLife

IMA logo. Follow the guidelines for Posters


when creating your poster.
DO NOT use the OneCoin logo or parts of

the OneCoin logo on OneLife materials.


DO NOT change the colours of the brand

Always use licensed stock photography, for

example from www.gettyimages.com or


www.shutterstock.com.

44

materials closely.

identity.
When you create a poster that does not

follow these guidelines, make sure to


NEVER use the OLN IMA logo or any other
logo, issued by the Company.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Appendix
LEGAL & COMPLIANCE CHECK LIST
RELATED TO THE ONELIFE BRAND & ADVERTISING
IMAs are required to always identify themselves
as Independent Marketing Associates in all of
their business dealings, including when they are
promoting their business via print materials or
electronic media.
OneLife Network trademarks or other trade
marks may not be copied or used partially or as
a whole without the Companys express written
consent.
IMAs are prohibited from registering their own
trademarks, titles, websites or other intellectual
property rights that contain the OneLife Network
logo, trademark, product names, titles or trade
names of the Company in any other country.

The aforementioned prohibition applies to both
identical and similar signs and the use of the
aforementioned character in sub-domains or
other subcategories of the URL.
When using other online media, IMAs must
explicitly indicate that it is not an official OneLife
Network advertisement or online presence of
the Company, but independently developed
by the IMA. In these cases they can ONLY use
their own logo, not the OneLife logo. IMAs may
advertise OneLife Network system and products

45

and services on TV, cable TV, radio, newspapers,


e-mail or other forms of electronic media or mass
media only with the Companys prior written
consent. Said consent may be withheld by the
Company at any time and at its sole discretion.
All such advertising materials shall be sent for
approval to compliance@onecoin.eu. Materials
which are not in English shall be accompanied
with certified translation in English.
In their presentation materials IMAs may NOT
provide misleading information about OneLife
Networks nature of business and products,
including names, prices and benefits.
All statements about the nature of the business,
products offered and the OneLife Network sales
system MUST correspond to the content of
OneLife Networks marketing and informational
materials.
IMAs may NOT make announcements related
to promised and/or guaranteed revenues and
earning opportunities. The IMAs success depends
entirely on their personal commitment, abilities,
and effort.
IMAs may NOT advertise OneLife Networks
products through dubious and/or misleading

promises, nor by promising special benefits when


these are linked to uncertain future outcomes.
In their presentations and presentation materials
IMAs may NOT announce statements presented
as official statements on behalf of OneLife
Network.
IMAs are NOT allowed to issue, publish and print
any presentations, other advertizing materials,
including books, regarding the OneLife Network
and using the company trademarks, without the
prior written consent of the Company.
The tokens generated when activating a
OneAcademy educational package (Ultimate,
Infinity, Premium Trader, Tycoon+ Trader, Tycoon
Trader, Executive Trader, Pro-Trader, Trader
and Starter ) are promotional and give access
the mining pools but do not guarantee you will
receive coins, nor do they represent a specific
amount of OneCoins that you will be able to mine.
IMAs must maintain strict confidentiality
regarding business and trade secrets of the
Company and its structure. In particular including
information on downline activities and the
information contained therein as well as data
about third parties, partners of the Company or
other IMAs.

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Appendix
LEGAL & COMPLIANCE CHECKLIST
RELATED TO THE ONELIFE BRAND & ADVERTISING
OneLife LOGO

PROMOTIONAL MATERIALS

IMAs are allowed to use ONLY the OneLife

OneLife IMAs can only use promotional materials


and messaging provided by the Company.
IMAs can further customize those materials to
correspond to their needs within the following
frame:

Independent Marketing Associate


according to the brand guidelines.

logo

PRINT MATERIALS
The Company offers BANNERS AND POSTERS

that are ready for print and use to its IMAs.


You can find examples of these banners
and posters in the brand guidelines. These
materials are available for download in the
Resources section at onelife.eu.
All posters and banners containing the OneLife

corporate brand identity MUST be produced


by the Company and only be printed by the
IMAs.
IMAs may use these ready POSTERS and

BANNERS, and adjust details so that they


are able to inform their audience of their own
events - add/change photos and names of
speakers, add/change title of event, add/
change date and location of event.

Your name / team names / logos / photos;


Location-specific information;
The order and inclusion of presentation

materials most convenient for the IMA and/or


team;
Translations needed and not provided by

OneLife;
You can find all available OneLife materials in:
The Information Center in your backoffice or

under Resources at www.onelife.eu

ELECTRONIC MEDIA

/including videos, websites, social media/


ALWAYS use ONLY the OneLife Independent
Marketing Associate LOGO:

Please, make sure that all advertisement materials,


including videos, shared on your own website or on
Facebook are the official videos produced by the
Company or explicitly authorized by the Company.
Every time you use the OneLife IMA logo you
must follow the OneLife brand & Advertising
guidelines, OneLife Terms & Conditions and the
IMA Agreement published on onelife.eu.
When promoting the OneLife Network system
and/or products via posts or videos on websites
or on social media (e.g. Facebook), blogs or chat
rooms, IMAs must use only official and approved
advertising messages.

Resources in the MyAccount menu at www.

onelifeevnts.eu

You are not allowed to change or alter any part

of the OneLife brand identity defined in these


guidelines - logo, colours, etc.

46

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Appendix
OneLife NETWORK MAIN COMMUNICATION CHANNELS
OneLife Corporate Website

OneLife Events Official Website

https://www.onelife.eu/

https://www.onelifeevents.eu/en/

OneLife Newsletter
Sign up: https://www.onelife.eu/

47

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

Appendix
OneLife NETWORK OFFICIAL SOCIAL MEDIA CHANNELS

https://www.facebook.com/OneLifeOfficial/

https://www.youtube.com/channel/UC8fIpkNowRTSxwbOsYF1Wuw

https://twitter.com/OneLife_Network

48

https://www.instagram.com/onelifenetworkofficial/

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

These Guidelines were prepared in accordance with the OneLife Network Terms and Conditions and IMA Agreement.
If you do not adhere to them when you prepare your promotional and advertising materials, the Company will
consider this as a violation of the OneLife Network Terms and Conditions and IMA Agreement which shall be subject
of sanctions, including the immediate suspension of the IMAs account for a period of 14 days and/or imposition of a
fine up to 500.

49

OLN Independent Marketing Associate Brand & Advertising Guidelines | August 2016 | Copyright 2016 OneLife. All rights reserved.

The OneLife Independent Marketing Associate Brand & Advertising Guidelines may be downloaded onto
a single computer or mobile device for personal non-commercial use only. The guidelines may not be
modified or altered in any way. Any copyright notice of intellectual property may not be removed.