LAMONT FRAZIER

LAMONT.FRAZIER26@GMAIL.COM I

312-307-3905

I LINKEDIN.COM/IN/LAMONT-FRAZIER-124A111

ACCOUNT DIRECTOR
Account Managing Director 15 plus Years developing brand/communication strategy for fortune 500
brands across various media channels (Capn Crunch, Gatorade, Dr Pepper Snapple Group,
McDonalds, Coke, Miller Coors, Sears, Marriott International Inc.)
Brand strategy development
Research Analysis
Agency Partner Relations
Experience with NFL, NBA, Olympics

Digital and Website Development

Promotional Concept Development
Knowledge of Contest and Sweepstakes
Employee Development & Leadership

PROFESSIONAL EXPERIENCE

HYDROS STUDIOS

2016

Account Director| Brand Manager, Advertising

mcgarrybowen

20112016

Account Managing Director (Marriott: Courtyard, SpringHill Suites )

Account Managing Director (Sears, United States Tennis Association)
Account Director (Sears)
Agency lead for integrated campaigns that included digital, web, on-property, video, and television assets.
Entrusted with relationship responsibility for multiple internal partners, external agencies, the key client
contact within the agency for approvals and collaboration with the NFL and IMG. The previous
relationship with the media agency was strained prior to our team involvement, and we managed to
create a better working relationship.
Key Agency lead for Courtyard Super Bowl 50 Integrated campaign, with limited staffing. This
initiative was the largest promotional initiative at Marriott International, Inc.
Owned development of award winning television radio for Sears Impact campaign. Garnered
accolades from Entertainment Weekly, Business Week, Ad Age and Forbes
Impact campaign increased YOY market for five consecutive quarters, brand consideration,
scores for 10 consecutive months, brand equity scores 12% and generated $50M in
incremental profit
American Advertising Federation, 2013 Golden Addy for the best creative use of multi
media content
Chicago Advertising Federation, 2013 Silver Addy: Sears Beach television, Impact
campaign

LEO BURNETT/ARC WORLDWIDE

20052011

Account Director (Allstate)

Assistant Director (McDonalds)
Entrusted with the development of the McDonalds 2010 McNuggets Winter Olympics promotional
digital engagement that led to a 21% increase in McNugget sales, not including Happy Meals

 Negotiated with head of Olympic Speed Skating training facility, Utah Olympic Oval Management,
and USOC for use of Utah Olympic Oval for production use within $5K budget
Organized promotional tactics for McDonalds 2009 McCafe Specialy Coffee launch.
Selected by VP Account Director to lead and be the key contact of the Pan-Agency team for May
2007 McDonalds $50M Shrek All-Family Event, one of the most successful promotions at
McDonalds, garnering sales and guest count lifts of over 7%, on top of record system sales

BURRELL

20012005

Account Supervisor (McDonalds)

Co-developed 365Access Sweepstakes to leverage McDonalds relationship with the NBA,
which had never been activated beyond the use of the NBA marks.
Organized efforts for McDonalds Monopoly promotion from 2002-2005. Each year the Monopoly
promotion provided 7% incremental profit.
EDUCATION

Bachelor of Arts, Communication Indiana University, Bloomington, IN

TECHNOLOGY SKILLS

Proficient in Excel, Word, PowerPoint, KeyNote