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Winston-Salem, North Carolina 27101 / / / 917.705.4700
CAREER SUMMARY & HIGHLIGHTS Innovative digital strategist with successful staff, consulting, and entrepreneurial experience; and expertise in: Product Development Project Management Information Architecture User Experience Design Social Media & Search Engine Optimization Media Production & Programming Live & On-Demand Streaming Content Management Business Development Contract Negotiations Client Relations Leadership & Teambuilding

As Director of Product Development, Music Services for Market America |, follow agile project management and product development principles in strategic planning and production of innovative digital music platform, integrating music discovery and artist/fan interaction with digital media distribution, contextual e-commerce and event production. Oversee editorial and content production and social media outreach. Led startup of for University of North Carolina at Chapel Hill’s top 5 ranked journalism school. Included performing, managing, and mentoring students in the successful building and implementation of a WordPress multisite platform optimized for iOS and Android devices. Traffic grew from zero to almost a quartermillion unique visitors and a half-million page views in one year. Founder of Digital Strategy Works. Selected client engagement: • Managed WordPress production, SEO optimization, and social media integration of industry blog for AdWeek, contributing to a 40% increase in unique visitors from 221,000 to 310,000 per month. Hired by Entertainment Media Works startup to lead product and business development of innovative music video platform with contextual commerce engine for Managed staff of producers, developers, and freelancers in five cities. Negotiated revenue deals with artist managers and content license agreements with Universal Music Group, MTV Networks and Univision, among others. Delivered over 80 major and independent label music videos, including for Gwen Stefani, Mary J. Blige, and Lupe Fiasco, for company’s own music video monetization platform. StarStyle Music channel traffic grew from zero to half a million unique visitors per year. Led information architecture, user experience design, and development of 27 websites for Zaah Technologies. Launched 10 author-marketing sites for Zondervan, a major religious text publisher. Led user experience design of portal for the Michael J. Fox Foundation. Other projects included: site builds and redesigns; developing marketing materials; and enhancing user interfaces. As Program Manager for the Associated Press, planned and managed development of ASAP Young Readers blog platform and AP Hosted Video streaming media player; managed production of internal webcasts. As Senior Interactive Producer for Cablevision’s weekly video-on-demand New York Music Rundown, team won Communicator Award, a top industry honor. Managed pioneering product development of TVDJ, the nation’s first on-demand music video service and The Green Room live events locator applications for digital set-top box platform; built in collaboration with MetroTV, Funny Garbage, and MuchMusic USA. Launched, a companion site to a daily cable music show and one of the first music social networks. As Founder of, wrote business plan, compiled advisory board, and managed distributed workforce. Launched first-to-market platform broadcasting on-demand mix-show programming from world’s most soughtafter DJs. Sold company for $3.1 million and continued on as President. Managed artists, negotiated remix agreements and record deals, and partnered with Columbia Records on innovative online artist marketing. EDUCATION NEW YORK UNIVERSITY, New York, New York – BS in Digital Communications & Media with Honors

Anthony Zeoli Résumé, page 2 / 917.705.4700
HONORS & AWARDS Founders Day Scholar, NEW YORK UNIVERSITY, 2009 Communicator Award, Best New Cable Product, 2001 PROFESSIONAL ASSOCIATIONS Online News Association (ONA) PRESENTATIONS & INDUSTRY PANELS WordPress & Social Media, WordCamp Raleigh, 2011; BKTK Meetup, 2011; New Haven Web Design Meetup, 2011 WordPress Training, American Society of Copy Editors, 2011 WordPress & Multimedia, WordCamp NYC, 2010; WordCamp Raleigh, 2010 RSS Feeds, Podcasting, and Webcasts, Winter Music Conference, 2009 Web 2.0, Music 2.0, and the Blog Factor, College Music Journal (CMJ), 2008 Music Marketing, Winter Music Conference, 2006 Brands & Bands, CMJ, 2006 NYU MBA Media & Entertainment Forum, 2006 UK Trade & Investment Association of Independent Music Forum, 2006 PENDING PATENTS, INVENTIONS AND TRADEMARKS Owner, NETMIX, SERIAL NO. 78893639, INTN’L CLASS(ES): 035, 038 Listed as Co-Inventor: US 2008/0109851 A1 - Method and system for providing interactive video, US 2008/0109841 A1 - Product information display and product linking PRESS Steverman, Ben. “Social Web Sites Are Groovy Hiring Tools.” Investors Business Daily 1 Dec. 2007. Online. Paoletta, Michael. “Music Videos: The Next QVC?” Billboard 8 Jul. 2006: 7. Print. Van Der Vleit, Gina, “Web Mix Shows Give DJs Global Exposure: Netmix Site Also Lets Visitors Buy, Sample Dance Music.” Billboard 01 Mar. 1997: 58. Print. HOBBIES & INTERESTS Electronic music production and DJ culture; blogging, podcasting and social media; art and museums; Film, news and information; sports (basketball); hiking and biking; and international travel to Amsterdam, Dublin, Florence, London, Rome, Montreal and Toronto.