CARAT MEDIA WEEKLY NEWSLETTER

No. 865

 Index

IMC

2016/10/24-2016/10/30

GDP 32.06%
NCC

TOP20

GDP 32.06%
GDPGDP2.06%1.99%0.07
2.38%93.99%4%

7,000
3,0001,0001,000
[2016/10/2428]

9
9
2010109

223

[2016/10/28]

2710CCI

78.950.29

2.25.3

10

CCI104492.93

818

282.09

90.910

81.478.19

[2016/10/25]

[2016/10/28]

TNS84%
57%App54%

71%56%

[2016/10/27]

Skyscanner2016

49%

Skyscanner

IDC

2016

270

51.6

110

15%49%

41.3

Garmin

32460

2.3

20.5

49

Garmin

67

[2016/10/26]

[2016/10/2731]

NCC

NCC

2550NCC

http://www.setn.com/News.aspx?
NewsID=193126

81050%
25%
81057NCC
40NCC
[2016/10/27]

Google
DoubleClickGoogle6

DoubleClickDoubleClickCookie
GoogleDoubleClick
DoubleClickCookieGoogle

GoogleGoogleGoogle
[2016/10/26]

Twitter IncVine

9%
VineMediumVine
20131Vine

Vine[2016/10/28]


Media Report

500Peter Senge

/(2016.09)

app

&Facebook84%
57%app54%

(IOT)

(VR)VR

(AI)AI
AIAI

/FliaticonFreepik

BVRAINUMOOD

2016(CES Asia)12

IsobarNowlabBVRAINVR
VR

BVRAIN
VR

/(2016.05)

BVRAINUMOOD

Isobar AustraliaUNIQLO
UMOOD

UMOOD

UNIQLO

/(2016.07)

Smile ExplorerGPS

Smile Explorer

GPSSmile Explorer

Smile Explorer

CC0 Public Domain

K3

618

15K3
2015

360VR

CC0 Public Domain

IP()IP
IP

IP
32

IP

IP

43%

/(2016.01)

BAT
GoogleFacebook

CC0 Public Domain

IMC
Alliance Strategy

Image courtesy of cc0

2016/12/17~2017/03/12 ()

MAKumamon2010
MA
MA

MA


MA
MA

MA

MA
MA

MA

////

Gene.Shih@dentsuaegis.com


New TV Shows

Image courtesy of cc0


2016/11/04 PPS VOD

2016/11/05 TRACE Sport Stars 23:15()

2016/11/15-16 LIVE

2016


2016/11/07 22:00(~)

2016/11/08 21:00(~)

NHK
90

2016/11/09 BBC Earth 20:05()


2016/11/11 Travel Channel 19:50()

2016/11/12 20:00()

2016/11/14 FOX 22:00()

40Becca
BeccaLolly
Sean
LollyBeccaSean


TV Outlook

Image courtesy of cc0

TOP20-1
4

4-14

5.17

22

2.59

3.72

2.46

3.47

OPPO F1s

2.43

Taiwan NO1

2.65

2.16

OPPO F1s

2.23

1.81

1.79

1.64

22

1.78

1.57

1.78

1.56

1.55

1.49

10

1.49

10

1.41

11

1.36

11

1.40

12

1.27

12

1.33

13

1300

1.27

13

1800

1.30

14

1.24

14

Taiwan NO1

1.15

15

1.23

15

1.12

16

1.22

16

180022

1.11

17

1.21

17

1.10

18

1300

1.18

18

1.06

19

1.18

19

1930

1.05

20

1.17

20

0.99

1.90

Nielsen TAM (Television Audience Measurement)

2016/10/24-2016/10/30

1.54

TOP20-2
15-24

25

OPPO F1s

2.64

6.26

1.70

4.50

1.69

4.01

22

1.64

Taiwan NO1

3.13

1.44

OPPO F1s

2.12

1.44

2.12

1.32

2.12

1.20

22

1.69

1.15

1.66

10

Taiwan NO1

1.11

10

1300

1.62

11

0.94

11

1.58

12

180022

0.91

12

1.56

13

0.89

13

1300

1.50

14

0.89

14

1.46

15

0.82

15

1300

1.44

16

0.79

16

1.44

17

0.78

17

1.42

18

0.76

18

1.42

19

0.75

19

1.36

20

0.74

20

1.30

1.18

Nielsen TAM (Television Audience Measurement)

2016/10/24-2016/10/30

2.19

TOP20-1
4

4-14

2.90

YOYO

2.38

2.33

UP

3.25

2.71

1130

2.70

EasyCar

2.07

YOYO

2.30

2.01

1100

YOYO

2.20

27VS

1.55

YOYO

2.18

27VS

1.37

UP

2.09

EasyCar

1.31

1745TAYO

YOYO

2.02

1.29

YOYO

1.97

10

1.26

10

1700

YOYO

1.93

11

1.25

11

1800

MOMO

1.93

12

6 7

TVBS

1.24

12

0930SUPER WiNGS

YOYO

1.85

13

1.19

13

0900

YOYO

1.82

14

1.13

14

1130

YOYO

1.78

15

1900

1.10

15

YOYO

1.77

16

GTV

1.06

16

1.67

17

1.03

17

1830

MOMO

1.62

18

0.98

18

1630LINE TOWN

YOYO

1.61

19

0.96

19

1.61

20

0.94

20

YOYO

1.61

1.52

Nielsen TAM (Television Audience Measurement)

2016/10/24-2016/10/30

1.98

TOP20-2
15-24

25

UP

1.94

UP

3.64

1.61

3.29

1830

1.42

3.14

1.34

2.37

1.18

2.30

1.17

27VS

1.75

OB

1.01

27VS

1.59

0.99

1.53

1800

0.97

1.46

10

27VS

0.90

10

1.42

11

1230

GTV

0.90

11

6 7

TVBS

1.40

12

2200OB

0.90

12

GTV

1.32

13

52

0.89

13

1900

1.29

14

0.88

14

EasyCar

1.26

15

0.80

15

1.25

16

6 7

TVBS

0.80

16

1.24

17

0.80

17

1.21

18

EasyCar

0.79

18

1.14

19

0.76

19

TVBS

1.09

20

0.76

20

1.06

1.04

Nielsen TAM (Television Audience Measurement)

2016/10/24-2016/10/30

1.74

+ TOP20
(4)

(4)

5.17

3.72

UP

3.25

3.47

2.71

2.70

2.07

Taiwan NO1

2.65

2.01

OPPO F1s

2.23

1.55

1.79

1.49

1.78

1.29

1.36

1300

1.27

EasyCar

1.31

1.26

10

1.22

10

11

1300

1.18

11

1.21

12

1.17

12

1.18

13

1300

1.16

13

1.03

14

1900

1.10

14

0.79

15

GTV

1.06

15

2200

0.76

16

1930

1.04

16

2200

0.76

17

0.89

17

1900

0.70

18

0.86

18

0.69

19

1230UP

0.81

19

0.69

20

1230

0.81

20

2000

0.68

1.66

Nielsen TAM (Television Audience Measurement)

2016/10/24-2016/10/30

1.49

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