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QUANTIFIED STRATEGIC OBJECTIVES

FINANCIAL GOALS:

Net sales
14000

11130 10889 11480 11433

12000
10000

9430
Net sales

8000
6000
4000
2000
0
2011

2012

2013

2014

2015

EBITDA
2500
2000
EBITDA

1500
1000

1921

2196

1630

1513

1537

500
0
2011

2012

2013

2014

2015

35 2 0 2011 2012 2013 2014 2015 ROA(%) 12 10 10.00 EBITDA margin(%) 15.EBITDA margin(%) 25.4 0.44 6 8.4 10.67 8.00 20.2 13.00 15 13.8 8 8.00 20.31 4 8.8 9 9.52 4 2 0 2011 2012 2013 2014 2015 .00 2011 2012 2013 2014 2015 PAT margin(%) 12 10 PAT margin(%) 8 11.7 5.78 4.29 ROA(%) 6 4.00 19.

46 20 14.42 0 5 10 15 20 25 .92 5 0 2011 2012 2013 2014 2015 ROCE(%) 2015 9.25 14.98 2014 14.7 2011 22.63 15 14.ROE(%) 25 19.25 2012 21.97 2013 ROCE(%) 17.36 ROE(%) 10 6.

INNOVATION:  Acc is the only cement producer in India with its own in-house Research and Development facility  ACC has chalked out an action plan including product innovation to strengthen its ready mix concrete business.88 2014 31. which would allow them to cut costs by sharing the burden of purchasing. giving them an edge on the competition. The 77-year-old company has lined up a series of ready-mix concrete (RMC) products to push sales.28 2011 56.  The company is also looking forward to merging with other Indian subsidiaries of the parent company as a part of restructuring plans of the parent company . GOALS:  The company hopes that merging with a cement company of significant size will improve their value by merging.42 2012 58. 2.EPS 70 60 50 EPS 40 30 20 10 0 69.3 2015 CURRENT SHARE PRICE: 1625 NON FINANCIAL GOALS: 1. side lights and parking lights all of which together create the impression of the truck moving to deliver the cement bags. The innovation showcases the entire truck branded with ACC Cement. A backlit cutout of truck size 25x8 (WXH) is loaded with the images ACC Cement Plus bags that are projected with LED letters that flash to attract the viewer. The truck image is made realistic enough with wheels.3 2013 61. as well as research and development.  ACC Cement and LOMS have built a path-breaking innovation on a BQS to promote the brand. Teaming up would also allow them to roll out more new products quickly.

3. STRATEGIES:  High on quality. customer value and customer care  Branding  Advertising  Other promotional activities  Packages  Retention marketing .