Graduate Certificate in Advertising

QUT code: IF94 Campus: Kelvin Grove and Gardens Point Total Credit Points: 48 Duration: 1 semester full-time Entry: February, July or 2 semesters part-time

Graduate Diploma in Advertising (Creative or Strategic Advertising)
QUT code: IF95 Campus: Kelvin Grove and Gardens Point Total Credit Points: 96 Duration: 2 semesters full-time Entry: February, July or 4 semesters part-time

Master of Advertising (Creative or Strategic Advertising)
QUT code: IF96 Campus: Kelvin Grove and Gardens Point Total Credit Points: 144 Duration: 3 semesters full-time Entry: February, July or 6 semesters part-time

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Overview The real world of advertising involves strategy, planning and creativity. If you are looking to freshen up your skills or looking to move into advertising, a unique suite of programs offered by Creative Industries and Business provides you with the opportunity to do both. Specializations CREATIVE ADVERTISING

In this course, students will develop skills in copywriting, art direction, creative campaign production, and production management. These skills will be applied across print media, TV, radio, direct mail and the Internet. The program has a strong applied component, and students will develop a portfolio of creative material, while working to meet the needs of clients at the Masters level through major projects. Students can use electives in the Masters program to develop a sub-major in Interaction Design; Television; Music and Sound; Art Direction; and Copywriting. STRATEGIC ADVERTISING Within this specialisation, students focus on key problems related to the management of the advertising function. These areas of focus include consumer behaviour, advertising management, creative strategy, media strategy, and advertising planning. In keeping with the key advertising management task of providing information for decision-making, students also study research methods. The course provides students with an understanding of the concepts and models around which the discipline of advertising is organised. This specialisation will enable students to focus on decision-making skills related to problem identification, analysis, and critical thinking.
Entry Requirements

Applicants are required nominate an area of study. An undergraduate degree with a minimum overall course GPA of at least 5.0 (on a 7-point scale). Applicants with an undergraduate degree with a GPA below 5.0 but above 4.0 may be considered for entry to the Strategic Advertising area only. Applicants with an undergraduate degree with a GPA below 4.0, or applicants without an undergraduate degree but with extensive relevant employment experience may be considered for entry to the Graduate Certificate only.
Fees Australian - $100 per credit point plus Student Guild fees International – $8500 per semester Course Coordinators Creative Advertising: Dr Terry Flew, Faculty of Creative Industries Strategic Advertising: Director of Graduate Studies, Faculty of Business

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IF94 Graduate Certificate in Advertising - Full-time structure Year 1 – Semester 1 KCP360 Advertising Creative: Introduction AMN421 Contemporary Issues in Advertising AMN420 Advertising Management KCP361 Advertising Creative: Electronic and Print Media or AMN400 Consumer Behaviour IF95 Graduate Diploma in Advertising (Creative Advertising) – Full-time structure Year 1 – Semester 1 KCP360 Advertising Creative: Introduction AMN421 Contemporary Issues in Advertising AMN420 Advertising Management KCP362 Advertising Creative: Copywriting and Art Direction Year 1 – Semester 2 AMN400 Consumer Behaviour or Elective unit KCP361 Advertising Creative: Electronic and Print Media KVP100 Graphic Design Elective unit IF95 Graduate Diploma in Advertising (Strategic Advertising) – Full-time structure Year 1 – Semester 1 KCP360 Advertising Creative: Introduction AMN421 Contemporary Issues in Advertising AMN420 Advertising Management AMN422 Media Strategy Year 1 – Semester 2 AMN423 Strategies for Creative Advertising KCP361 Advertising Creative: Electronic and Print Media or AMN400 Consumer Behaviour AMN403 Marketing and Survey Research or BSN412 Qualitative Research & Analytical Techniques Elective unit IF96 Master of Advertising (Creative Advertising) - Full-time structure Year 1 – Semester 1 KCP360 Advertising Creative: Introduction AMN421 Contemporary Issues in Advertising AMN420 Advertising Management KCP362 Advertising Creative: Copywriting and Art Direction Year 1 – Semester 2 KCP361 Advertising Creative: Electronic & Print Media KVP100 Graphic Design AMN400 Consumer Behaviour or Elective unit Elective unit Year 1 – Semester 3 or Year 2 – Semester 1 KKN600 Major project (24 credit points) Elective unit Elective unit If96 Master of Business (Strategic Advertising) – full-time course structure Year 1 – Semester 1 KCP360 Advertising Creative: Introduction AMN421 Contemporary Issues in Advertising AMN420 Advertising Management

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AMN422

Media Strategy

Year 1 – Semester 2 AMN423 Strategies for Creative Advertising AMN400 Consumer Behaviour or KCP361 Advertising Creative: Electronic and Print Media AMN403 Marketing & Survey Research or BSN412 Qualitative Research & Analytical Techniques Elective unit Year 1 – Semester 3 or Year 2 – Semester 1 Elective unit AMN401 Integrated Marketing Communication or AMN442 Marketing Management BSN406 Project (24 credit points) or Two Elective units (12 credit points each) Electives CREATIVE ADVERTISING Students may either choose electives from the following list of suggested units or consult with the course coordinator for approval of other units. KIN 816 KIN817 KIN818 KIN819 KMN606 KMN608 KMN613 KMN619 KPB118 KPB155 KPB370 KPB371 KPB372 KVB509 KVB703 KWB111 KWB315 KWB314 KWB370 Information Design Project Management Introduction to Digital Media Technologies Electronic Publishing Digital Recording Composing for Moving Pictures Music and Sound for Digital Media Music and Sound Technology Photomedia: Traditions and Techniques* Media Production Principles of Television Advanced Principles of Television Televisual Formats Photomedia and Artistic Practice* Video Art & Culture Media Writing Persuasive Writing Corporate Writing and Editing Electronic Creative Writing

STRATEGIC ADVERTISING Elective units may be selected from postgraduate units offered by the Faculty of Business. Postgraduate units from other faculties of the University may be selected, but require approval from the course coordinator.

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