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ENGLISH VERSION
CODE OF BROADCASTING PRACTICE | 1
CONTACTS
Radio New Zealand National Contact details for other commercial radio
and Radio New Zealand Concert stations can be obtained from:
Radio New Zealand Radio Broadcasters Association
PO Box 123 PO Box 3762
Wellington 6140 Auckland 1140
Phone: (04) 474 1999 Phone: (09) 378 0788
Fax: (04) 474 1459 Fax: (09) 378 8180
Email: rnz@radionz.co.nz Web: www.rba.co.nz
Web: www.radionz.co.nz
Advertising complaints
Newstalk ZB
Advertising Standards
The Radio Network Complaints Board
Private Bag 92 198
PO Box 10 675
Auckland 1142
Wellington 6143
Phone: (09) 373 0000
Phone: (04) 472 7852
Web: www.newstalkzb.co.nz
Fax: (04) 471 1785
Web: www.asa.co.nz
Radio Live and Radio Pacific
MediaWorks NZ Limited Broadcasting Standards
Private Bag 92624
Authority
Auckland 1150
Phone: (09) 377 9730 PO Box 9213
Fax: (09) 366 5999 Wellington 6141
Web: www.mediaworks.co.nz Phone: (04) 382 9508
Fax: (04) 382 9543
Email: info@bsa.govt.nz
Infoline: 0800 366 996
Web: www.bsa.govt.nz
For contact details of other radio stations
and our online complaints form please visit
the BSA website.
2 | RADIO CODE
INTRODUCTION
The Broadcasting Standards Authority Under section 14 of the New Zealand Bill of
(BSA) is responsible for administering the Rights Act 1990, there is a right to freedom
standards regime, determining formal of expression. When the Authority makes
complaints and encouraging broadcasters decisions on complaints, it will consider and
to develop and observe appropriate Codes of apply the New Zealand Bill of Rights Act.
Broadcasting Practice.
This Code of Broadcasting Practice, approved Audio Recording
by the BSA, has been prepared by the Radio
Radio broadcasters acknowledge their
Broadcasters Association (on behalf of
obligation to retain, for 35 days after the date
commercial broadcasters) and Radio New
of broadcast, the audio of all open line and
Zealand. The Code aims to ensure compliance
talkback programmes, news and current
with the law, prevention of misleading or
affairs coverage.
deceptive practices, and social responsibility.
4 | RADIO CODE
THE RADIO CODE
6 | RADIO CODE
Guidelines Guidelines
8a Broadcasters should be mindful of the 9a Liquor Promotion must not occur in
effect any programme content may programmes specifically directed at
have on children during their normally children.
accepted listening times. 9b Broadcasters must ensure that
8b The time of transmission and the Liquor Promotion does not dominate
audience profile of the station are programmes.
important considerations in the 9c Broadcasters are not required to exclude
scheduling of programmes which contain promotion from coverage of an actual
violent themes. event or situation being broadcast where
8c If a programme is likely to disturb, an promotion is a normal feature of the
appropriate warning should be broadcast. event or situation but must take guideline
8d Advertisements and infomercials should 9b into account.
be clearly distinguishable from other 9d Sponsorship of a programme must be
programme material. confined to the brand, name or logo
8e Programmes should not be presented and must not include a sponsors sales
in such a way as to cause panic, or message.
unwarranted alarm or undue distress. 9e Promos for a liquor-sponsored
8f Broadcasters should ensure that there programme shall clearly and primarily
is no collusion between broadcasters and promote the programme. The sponsor
contestants which results in the favouring and sponsorship may be featured only in
of any contestant or contestants. a subordinate manner, be confined to the
brand, name or logo and must not include
a sponsors sales message.
STANDARD 9 Liquor 9f When scheduling liquor-sponsored
programmes, broadcasters will also
take into account the requirements of
Broadcasters should observe restrictions
principle 4.4 and Guideline 4(c) of the
on the promotion of liquor appropriate to
Advertising Standards Authoritys Code
the programme genre being broadcast.
for Advertising Liquor (which requires
Liquor Promotion should be socially
broadcasters to take care to avoid the
responsible and must not encourage
impression that liquor promotion is
consumption by people who are under
dominating the viewing period).
the legal age to purchase liquor.
9g In the preparation and presentation of
Definition programmes, broadcasters must avoid
Liquor Promotion comprises: advocacy of excessive liquor consumption.
promotion of a liquor product, brand
or outlet (promotion)
liquor sponsorship of a programme
(sponsorship)
advocacy of liquor consumption
(advocacy)
8 | RADIO CODE
PUTANGA HURAE 2008
RADIO CODE | 16
MAORI VERSION
RARANGI INGOA, TIKANGA WHAKAPA
Newstalk ZB
Nga Whakapae mo nga Whakatairanga
The Radio Network
Advertising Standards
Private Bag 92 198
Tamaki-makau-rau 1142
Complaints Board
Waea: (09) 373 0000 Pouaka Poutapeta 10 675
Pae tukutuku: www.newstalkzb.co.nz Te Whanga-nui-a-Tara 6143
Waea: (04) 472 7852
Waea whakaahua: (04) 471 1785
Radio Live me Radio Pacific Pae tukutuku: www.asa.co.nz
MediaWorks NZ Limited
Private Bag 92624
Tamaki-makau-rau 1150
Te Mana Whanonga Kaipaho
Waea: (09) 377 9730 Pouaka Poutapeta 9213
Waea whakaahua: (09) 366 5999 Te Whanga-nui-a-Tara 6141
Pae tukutuku: www.mediaworks.co.nz Waea: (04) 382 9508
Waea whakaahua: (04) 382 9543
Imera: info@bsa.govt.nz
Waea parongo: 0800 366 996
Pae tukutuku: www.bsa.govt.nz
Mo nga tikanga whakapa atu o etahi atu reo
irirangi me te puka whakapae a-ipurangi,
tena peka mai ki te pae tukutuku o te Mana
Whanonga Kaipaho.
KUPU WHAKATAKI
4 | RARANGI TIKANGA
RARANGI TIKANGA
REO IRIRANGI
NGA PAEREWA PAEREWA 3 Te Noho Matatapu
E pa ana enei paerewa ki nga
Me u ano nga kaipaho ki nga paerewa
panui reo irirangi katoa ka e hangai ana ki te noho matatapu o te
pahotia i Aotearoa. tangata takitahi.
PAEREWA 2 Te Ture me te
Ata Noho Aratohu
4a I roto i te aromatawai mo te whanui ano
o nga whakaaro i rapuhia ai, ka tirohia
Me u nga kaipaho ki nga paerewa e etahi, te katoa ranei o enei:
hangai ana ki te pupuri i te ture me te nga kupu whakataki ki te panui;
ata noho. te aronga o te panui (ina koa, te noho i
runga i te titiro kotahi);
Aratohu mehemea ka mohio nga kaiwhakarongo
ki nga whakaaro o etahi tera pea kua puta
2a Kia tupato te whakapaho i nga ahuatanga i etahi atu huarahi papaho;
whakapaho e whakamarama ana i nga te momo panui (ina koa, te korero, te
tikanga o tetahi hara, kei whakahokia mai whakawhitiwhiti korero ranei, e kore pea
ano e te hunga whai i enei momo mahi. enei e herea kia pera rawa te whanui o
nga tirohanga).
6 | RARANGI TIKANGA
PAEREWA 8 Te Hotaka Paho Whakamaramatanga
Kei roto i te Whakatairanga Waipiro:
Kawe Takohanga te whakatairanga i tetahi momo waipiro,
i tetahi tohu, i tetahi wahi hoko ranei
Me mahi nui nga kaipaho kia kawe (whakatairanga)
takohanga mo te ora o te papori nga te taunaki a-putea waipiro i tetahi panui
parongo o a ratou panui, tae atu ki nga (taunaki a-putea)
kai o roto. te whakanui i te inu waipiro (te whakanui)
Aratohu Aratohu
8a Me whai whakaaro nga kaipaho mo te 9a Kaua te Whakatairanga Waipiro e kitea i
panga o a ratou panui ki te tamariki, i nga panui ka hangai tonu ki te tamariki.
roto i nga haora e whakaarotia ana he 9b Kaua nga kaipaho e tuku ma nga mahi
haora whakarongo mo te tamaiti. Whakatairanga Waipiro e noho hei wahanga
8b Ko te haora o te pahotanga me te momo nui o nga panui.
kaiwhakarongo tetahi mea nui mo te 9c Ehara i te mea kei te herea nga kaipaho
whakaaro i roto i te whakararangitanga o kia arai ratou i nga whakatairanga i nga
nga hotaka he kaupapa taikaha kei roto. pahotanga mo tetahi ra nui, mo tetahi
8c Mehemea ko te ahua ia, ka whakararu te kaupapa ranei e pahotia ana, ko te
panui i te tangata, e tika ana kia pahotia whakatairanga tetahi wahi maori noa o te
he whakatupato i te tuatahi. ra, o te kaupapa ranei, engari me aro ano ki
8d E tika ana kia ata wehea nga te aratohu 9b i roto i a ratou whakaritenga.
whakatairanga me nga panui whakaari 9d Ko te taunaki a-putea me noho anake ki runga
kaupapa hokohoko, i etahi atu panui. i te tohu, i te ingoa, i te waitohu ranei, kia kaua
8e Kia kaua e whakaputaina nga panui kia e uru atu ko te panui hoko o te kaitaunaki.
ponana, kia ohomauri, kia manawapa 9e Ko nga whakatairanga mo tetahi panui
rawa ranei te tangata. taunaki a-putea waipiro, me matua
8f Me mahi nui nga kaipaho kia kaua e whakatairanga i te panui i te tuatahi, otira
mahi nanakia tahi nga kaipaho me nga kia marama tonu te whakatairanga. Ko te
kaitauwhainga, e wikitoria ai tetahi, etahi taunaki a-putea me te ingoa o te kaitaunaki
ranei o aua kaitauwhainga i kowhiritia ra. me noho ano hei mea tuarua, me noho
anake ki runga i te tohu, i te ingoa, i te
waitohu ranei, kia kaua e uru atu ko te
PAEREWA 9 Te Waipiro panui hoko o te kaitaunaki.
9f Ina whakahotakatia nga panui tautoko a-
Me u ano nga kaipaho ki nga here i te putea, me aro ano nga kaipaho i nga here
whakatairanga i te waipiro e hangai o te matapono 4.4 me te Aratohu 4 (c) o te
ana ki te momo panui e pahotia ana. Rarangi o te Mana Paerewa Whakatairanga
(e herea ai nga kaipaho kia kaua e tukua
Ko te Whakatairanga Waipiro, kia kawe
kia whakaaro te hunga matakitaki ko te
takohanga mo te ora o te papori, kia
whakatairanga waipiro kei te noho hei
kaua hoki e whakatenatenatia te inu
kaupapa matua mo te wa matakitaki).
waipiro e te tangata kei raro iho i nga tau
e ahei ai te hoko waipiro. 9g I roto i te takanga me te whakaaturanga
o nga panui, kia kaua e whakanui nga
kaipaho i te inu wairangi noa i te waipiro.
8 | RARANGI TIKANGA