3.

LEADING

Managers must also be capable of leading the members of their work groups towards the
accomplishment of the organizations goals. To be effective leaders, managers must understand
the dynamics of individual and group behavior, be able to motivate their employees and be
effective communicators. In todays business environment, effective leaders must also have a
vision. They must be capable of understanding and predicting what will happen in the future, and
they must be capable of sharing that vision and guiding the employees towards the vision.
Managers must be able to make employees want to participate in achieving an organization's
goals.
Based on, interview that we have been through from the Cocorica in Kangar, Perlis the company
have two workers that mean the company have a small group of workers that managers have to
handle towards the vision of the company. The company vision is to increase the diversity of
product to produce, based on interview the managers say that diversity can lead the company to
growth and prosperity. It also breeds innovation so that the sales can increase. For example, they
not only selling coffee based on product only they also selling drink where it mixed with yogurts
and fruits. Other than that, as the leaders of Cocorica he said that he prefer their staff to work in a
group to increase productivity, performance and making division of work to its staffs. Groups
that work well together can achieve much more than individuals working on their own. From the
interview, we can analysis that the managers not using the scientific management thought that
focuses on the productivity of the individual workers only. Instead, the managers using one of
the characteristic of bureaucratic management thought it is division of labor that means all duties
are divided into simple more specialized tasks so that the organization can use personnel and

resources more efficiently. As a managers of Cocorica to make sure that all employees
understand the policies and procedures in place for determining ethical behavior the staffs have
training before they start their work. The company also will send people to check on each outlet
once in a while. The example of procedure that we can see the staff wearing the mask while
making and served drinks to the customers. We can analysis that the managers using bureaucratic
management which is using rules and procedures that means a comprehensive set of rules and
procedures that provides the guidelines for performing all organizational duties is clearly stated.
Employees must strictly adhere to these formal rules.

Recommendiations
Running a business requires a combination of both leadership and management skills.
Excellent managers come in all shapes and sizes therefore, their management style can be as
unique as personalities. From the analysis we comes with a few recommendation towards the
management of the company. First of all, by using scientific management thought which is
motivation method. Frederick Winslow Taylor say, that money was the way to motivate workers
to their fullest capabilities. He advocated a piecework system in which workers pays was tied to
their output. This theory can make the workers more motivated to do their job well.
The managers should understand that management is less about authority and control,
and more about interdependency and commitment. The successful managers is not controlling
individuals, but leading a team. To determine how they are truly perceived by their employees,
managers of Cocorica must seek a great deal of feedback. This feedback should be sought in a
variety of different methods: informal conversations with employees, more formal one-on-ones,
and also in anonymous reviews of their effectiveness as managers. The feedback needed to
managers because to know if the managers doing well in their job or not.
Young managers must clearly define roles and responsibilities with their own managers.
Managers should use self-knowledge, communication, and feedback to help them define and
maintain roles and responsibilities. It is important for managers to have self-knowledge.
Knowing their strengths and weaknesses will help them define their roles and responsibilities.
Managers should also take the time to make a list of the reasons they want to be a manger. This
list will come in handy in later months when they are stressed and frustrated by the challenges of

their roles. Referring back to this list will help managers re-center and remember why they want
this job. Managers should make a list of their employees strengths and weaknesses to help them
assign roles and responsibilities. Taking the time to find out what the team is capable of based on
past experiences will also help a manager find the right roles and responsibilities for each
individual.
One of the biggest areas of apprehension for a manager is in establishing power over the
group to be managed. In order to avoid trying to control employees via hard authority,
managers must establish expert and referent power. These types of power lead to the employees
being committed to the manager, not just following instructions because they have to. To
establish expert power, the manager has to show the employees that he or she has not only
management skills and expertise, but also in the general tasks of the workgroup. This should not
be difficult in the particular situation outlined in this analysis, as the manager already has
experience with this workgroup. The main challenge then lies in establishing management skills
and expertise. To establish referent power, the manager has to get to know the employees well in
terms of their relationship. At the same time, show that the Cocorica company is there to help
them with whatever they need and to allow them to grow in their careers. This can be done via
holding one-on-one conversations, empowering the employees, placing employees in positions
that match their personal skills.
Employees tend to feel that they are being treated in not equitable and fair manner, they
have to all feel that they are being treated at the same way. The first strategy that should be
employed by Cocorica company to ensure that the employees feel they are being treated fairly is
to create a list of potential problems that may arise in the group due to the variety of different
relationships. This will allow the Cocorica company to proactively figure out how to deal with

issues rather than having to deal with them reactively. The second is for Cocorica company to
make sure they have two modes a work mode and a friend mode. If Cocorica managers do not
have the ability to do this, they cannot simultaneously be an effective manager and a good friend.