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Business Plan

Business name:

Support centre for


bilingual children and
their parents

Getting started
Whose plan is this?
Business and owner details: Ana Bocancea

Business name:
Support Centre for bilingual children and their parents

Owner(s) name: Ana Bocancea

Business address and postcode:


1 Poole Rd, London E9 7AE

Business telephone number:


07767187925

Business email address: ana.negura@mail.ru

Home address and postcode (if different from above):

Home telephone number (if different from above):

Home email address (if different from above):

Section one
Executive summary
1.1 Business summary: Help bilingual children to learn English

1.2 Business aims: Support and stimulate children to speak two languages and help
parents to sustain their children.

1.3 Financial summary:


Charity

Elevator Pitch
1.4 Your business name: Support centre for bilingual children and their parents

1.5 Strapline:

1.6 Elevator pitch:


Learning English is Easy and Fun

Section two
Owners background
2.1 Why do you want to run your own business?
Parent & bilingual toddler group is a lifeline for parents . I am trilingual myself and I
got a trilingual child who wasnt born in UK . My child needs support to be able to the
best in English and also to not ignore her first and second language. In my situation are
thousands families aiming for help . I CAN DO THAT, WE CAN DO IT
TOGETHER!!!!!!!!
2.2 Previous work experience:
Since I was 16 I worked every summer in the nursery called Albinuta in Republic of
Moldova.
In UK , I worked as a nanny from August 2014-January 2015 for a family who had 4
children ages between 16-5 years.
I am volunteer for St. Marys School Church of England , I am helping children from
Year1 with reeding.

2.3 Qualifications and education: High Education


(September 2008-June 2010)
The Moldova State University
Licentiate Faculty of History and Philosophy- Faculty: History

2.4 Training:
Safeguarding -January 2015
First AID taught by Red Cross- January 2015
Food Hygiene Level 2- March 2015

Details of future training courses you want to complete:


To get on to a degree GCSEs (A-C) plus three A levels (including English and Biology) .

Three-or four-year degree course and register with the Health and Care Professions
Council.
2.5 Hobbies and interests:
I like to participate at Christmas Charity Campaign and different charity events.
I was a volunteer runner for Hackney Quest on 07.05.2016 at Run Hackney Campaign.
I am a professional dancer, so dancing at special events is a hobby.
Reading books and travelling is in my nature too.

Section three
Products and services
3.1 What are you going to sell?
A service
3.2 Describe the basic service you are going to sell:
Parent & bilingual toddler groups are a lifeline for parents and provide a great opportunity
to mingle with other like-minded mums with children of a similar age and similar aim for
help and support to speak and learn English . Aside from the social benefits, we also offer
a change of scenery for your child, providing ample opportunities for preschool learning,
to play with new toys, enjoy new sounds and make new friends. There might also be
themed days such as craft exercises or music and parents are usually encouraged to play an
active role in these activities.

3.3 Describe the different types of service you are going to be selling:
The main purpose of the Support Centre is to manage to learn English bilingual children
between ages of 2-5 , to encourage parents to speak to children their first language at
home.

Section four
The market
4.1 Are your customers:
Individuals
4.2 Describe your typical customer:
The typical customers are Mums with their children

4.3 Where are your customers based?


The main customers are based in Hackney

4.4 What prompts your customers to buy your product/service?


To learn how to support their bilingual children and to encourage them to speak two
languages or more.

4.5 What factors help your customers choose which business to buy from?
It is excusive in Hackney, is near the place where they live, convenient and for free.

4.6 Have you sold products/services to customers already?


No

4.8 Additional information:

Section five
Market research
5.1 Key findings from desk research:
Support bilingual children

5.2 Key findings from field research customer questionnaires:


English for bilingual children

5.3 Key findings from field research test trading:


English for children

5.4 Additional information:

Section six
Marketing strategy
WEB-SITE AND LEAFLETS

What are you going to do?

Get Funding

Why have you chosen this


marketing method?

How much
will it cost?

Web -site marketing is convenient


and efficient

700

Leaflets into schools are cheap


and informative and easy to
spread
TOTAL COST

100

800

Section seven
Competitor analysis
7.1 Table of competitors
Name, location
and business size

Product/service

Price

Strengths

Support centre for


bilingual children

Sessions with children and


their parents

Free entrance

Excusive and Convenient Project is on Budget

Frampton Community
Centre

1 Poole Rd, London E9


7AE

Weaknesses

7.2 SWOT analysis :


Strengths

Exclusive
Educational
Supportive
Professional
FREE

Weaknesses
Budget
Location
Hours

Opportunities
To teach bilingual children English , help them to express themselves.
Encourage parents to get involved in activities.
Bring family together.

7.3 Unique Selling Point (USP):


Unique Selling Point (USP)
It is exclusive in London
It will be first Support Centre for bilingual children and their parents

Threats
Free tea ,coffee, juice
Biscuits, fruits

Section eight
Operations and logistics

8.1` Equipment
If being bought
Item required

Already
owned?

HP EliteBook
1030 13" Quad No
HD+
Touchscreen
Laptop

8.2 Transport:

Bus
Weekly Bus pass 21.20
8.3 Legal requirements:

8.4 Insurance requirements:

8.5 Management and staff:

New or second
hand?

Purchased
from

Price

New

HP Store
Company

1,027.20

8.6Additional information:

Section nine
Costs and pricing strategy

Product/service name

Number of units in calculation

Product/service components

Components cost

Total product/service cost

Cost per unit

Price per unit

Profit margin ()

Profit margin (%)

Mark up (%)

A
B

Section ten
Financial forecasts
2017 year
10.1 Sales and costs forecast
Month
A Month name

10

11

January February

March

April

May

June

July

September October November December

4
session
s

3
sessions

5
session
s

1
sessio
n

4
session
s

4
session
s

3
session
s

4
sessions

3
session
s

Sales forecast
B Product/service

C Product/service

4 sessions 3 sessions

Costs forecast
D Product/service

10.2 Personal survival budget


Section
A

Monthly cost ()

Mortgage/rent

Estimated
costs

B
D
E

Council tax

Gas, electricity and oil

Water rates

Labour

400

Clothing

100

Food and housekeeping

Telephone

Hire charges (TV, DVD etc.)


Subscriptions (Xerox White A4 Quality
Office Inkjet Laser Printer Copier
Paper Ream or 2500 Box,
Remanufactured Black & Colour Ink
Paper 4 Pack for Canon Pixma iP2600)
Entertainment (meals and drinks)
Car tax, insurance, service and
maintenance
Childrens expenditure and presents
Credit card, loan and other personal
debt repayments
National Insurance
Other
Toys, books, Play-doh, washable mat,
First AID KIT, Baby changing
area(wipes,mat)

Total costs ()

944.8

Total income ()

Total survival income required ()

1000

20

40
84.80 bus-pass
Easter presents 100

300

10.3 Cashflow forecast


Month
A

Month name
Money in ()
Funding from
B The Princes
Trust
Funding from
other sources
Own funds
Incomes from
Sales
Other
Total Money
C
in ()
Money out ()
Loan
repayments
D
The Princes
Trust
Personal
drawings

Pre1
2
3
4
5
6
7
8
9
10
11
12
start

Total

Total money
out ()
F Balance ()
Opening
balance
Closing
balance

10.4 Costs table


Cost item

HP Elite Book 1030


13" Quad HD+
Touchscreen Laptop
BOOKS
6 Mini Library Board
Books - Special
Bumper Gift Pack Mini Library Board
Books Pack for
Children, Toddlers,
Babies - Bedtime
Board Book Nursery Rhymes
Board Book - Fairy
Board Book Animals Board Book
Mini Library - ABC
Mini Library - 123
Mini Library
Whopping <36>
Board Books
Collection Set
Play Doh
Play-Doh Fun
Factory Deluxe Set
Zaleny Kids
Superhero Dress Up
Costumes 5 Satin
Capes with 5 Felt
Masks
Fun Play Aqua
Fairy Dressing up
Costume for Girls Butterfly Fairy
Wings, Tutu, Magic
Wand and Headband
fairy costume set for
3-8 years old Aqua
Kids Baby
Educational Toys
Wooden Building
Block Toddler Toys
for Boys Girls

What is included and how you worked it


out

Total cost

New
1,027.20
HP Store Company

AMAZON.UK

24.00

AMAZON.UK

27.95

AMAZON.UK

21.99

AMAZON.UK

5X10=50

3X 9.99=30

Kidkraft Bead
Maze Cube Learning
Puzzle
ACOOLTOY
Beech Wooden
Geometric Stacker
Shape Sorter Column
Puzzle Building
Block Set Early
Learning for Kids 18
months to 3 Years
Old
Ladhoo New
Zoo Animals
Wooden Jigsaw
Children Kids Baby
Learning Educational
Puzzle Toy (Multi)

Holzsammlung 11
Pcs Creative Classic
Wooden Educational
Shape Matching
Pegged Puzzles for
Kids - Perfect
Christmas Gift for
Your Kids
Galt Toys
Whose Baby, Photo
Puzzle
Kids Non Slip
Machine Washable
Butterflies Play Mat.
Available in 4 Sizes
(133cm x 195cm)
Xerox White
A4 Quality Office
Inkjet Laser Printer
Copier Paper Ream
or 2500 Box,
Remanufactured
Black & Colour Ink
Paper 4 Pack for
Canon Pixma
iP2600)
Multicoloured
Paper 100 Sheets (5
Colours)

38.14

13.99

1.99

8.98

5.99

32.99

20

2.85

by Gigglewinks
Pritt Klebestift, 3x22
g
SES I Learn to
Use Scissors Playset
Safety
Scissors Straight &
Zig Zag Cut Paper
Johnson's baby
wipes / wet wipes / 4
x 56 piece
by Johnson &
Johnson
East Coast
Essentials Changing
Mat Grey Spots

Click to open
expanded view
Extra Large
Household First Aid
Kit Multifunctional
Medicine Box For
Home
(30*24.5*20.5cm,
Green)
Childs Red Art And
Craft, Painting And
Cooking Apron
by a to z

3.88

7.99

2.09x5=10.45

8.59

8.04

17.99

3.22X10=32.2

12.88X3=38.64

Childrens Paint
Brushes 4 Chunky
Hogs Hair Brushes
Size 18 2.05
TOTAL

1433.81

This item:Crayola
Washable Kids Paint
(Set of 10) 7.38
Sponge Paint Rollers
- Set of 6 3.45

Section eleven
Back-up Plan

11.1 Short-term plan:

11.2 Long-term plan:

11.3 Plan B:

11.4 Plan B continued...: