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HIGH LEVEL JOURNEY of DIGITAL TRANSFORMATION

I. CONTENTS
1.

Executive Summary ....................................................................................................................................... 2

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Client Name – “As Is”..................................................................................................................................... 3

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Our Goal ........................................................................................................................................................ 4

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Our Methodology .......................................................................................................................................... 5

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Execution (Our Journey to “To-Be”)............................................................................................................... 6

5.1 Phase 1 – Execute Everything (BAU) .............................................................................................................. 6
5.2 Phase 2 - Enable Everything (Developments) ................................................................................................. 7
5.3 Phase 3 – Excite Everyone (SMAC Initiation).................................................................................................. 8
5.3.1 Social ............................................................................................................................................................. 9
5.3.2 Mobile ......................................................................................................................................................... 10
5.3.3 Analytics ...................................................................................................................................................... 11
5.3.4 Cloud ........................................................................................................................................................... 13

it is about usage of SMAC to improve the performance of your ERP. but also simultaneously transforming to a digital organization. In short. Our methodology for DT is based on a 3 phase model as depicted below:  Execute Everything Enhance the current IT support (BAU) by bringing in Standardization. Feasibility and Viability for prioritization of IT developments  Excite Everyone Initiate Digital Transformation roadmap in the form of SMAC (Social. Having said that. we will introduce right KPI and Governance model to ensure that we are creating an organization that is:  Scalable to cater to continuous growth and diversification  Reporting real time analytics on all the key parameters  Simplification in all transactions  Integrated with the outside partner eco-system Page | 2 . It is a journey where 2 sets of team co-exist. By usage of digital technology. Repeatability & Governance  Enable Everything Create a framework for IT development model using Agile processes and introduce the concept of Desirability. Gartner calls this BiModal IT and we ensure to make this journey for you as smooth as possible. while the other is living in future. you are defining as how internal functions of the organization work not only with each other but also how they cross the boundary of the organization and interact with outside world. Mobile. One is living in present. It is about taking the organization from inward focus to outward focus. It is a journey where you are not only supporting your existing business.1. Analytics and Cloud transformation) framework and start showing value to the organization All along this roadmap. not destination. Digital Transformation is a journey. Executive Summary <Brief about client and why we are in this journey of Digital transformation with client> DT (Digital Transformation) is defined as “Usage of digital technology to improve performance of the organization drastically”.

we realized that there are 8 parameters that are important for the organization and its future. <Explanation of each of these parameters a bit> In the next section we present a roadmap to move the rating of these parameters from current state to desired state. We rated all these 8 parameters and depicted the picture in the form of Spider Chart shown below. This will also depict a detailed working on “How” we are going to perform this transformation over the next 18 months.2. Client Name – “As Is” After initial discussion with Client. Page | 3 .

we visualize an organization that is:  Scalable to cater to continuous growth and diversification  Reports real time analytics on all the key parameters  Provides simplification in all transactions  Securely integrated with the outside partner eco-system Page | 4 . Our Goal Successful digital transformation comes not from implementing new technologies but from transforming the organization to take advantage of the possibilities that new technologies provide. Our digital transformation approach is centered on same philosophy. Our goal is to perform this transformation in 3 phases in next 18 months using our DT Methodology and improve the ratings of all 8 parameters as depicted below: At the end of this transformation.3. As we have seen. Interact and Cross the boundaries of the organization. This is where client need IT transformation to redesign how internal functions of the organization Work. client falls under fast growth companies and in order to cater to this growth. the boundaries of work need to expand beyond the organization.

All the development projects are passed through Desirability. we engage with Medi at the lowest possible level and ensure that we bring the organization at a level where person dependency is minimized while increasing process orientation in anything and everything we do in IT organization. Page | 5 . Next phase takes care of key development areas where we ensure a higher level of participation and best value with right mix of support and development projects. We introduce the concept of Program Management at this stage whereby Program manager work closely with CIO to ensure we have right amount of KPI and governance model in place. Our Methodology Our intention to ensure that all the pain areas listed in section 2 (As-Is) are addressed in these 3 phases. Phase 2 also pave way for Digital transformation using SMAC framework whereby we leap into the final transformation phase and have our footprints in SMAC.4. In first phase. Feasibility and Viability in order to prioritize the engagements. Our goal is to bring in Stabalization and Repeatibility in all the support functions. thereby creating best value for the organization.

IT Support Moving Closer to our end goal Key Activities • • • • Enhance IT Support levels and Introduce Key SLA to measure effectiveness of support Seamless Recruitment and Induction by USM for any Resource Attrition Ensure BAU is more process driven and actions are repeatable Remove Person dependency by bringing in CMMi Level 3 processes Page | 6 . Execution (Our Journey to “To-Be”) 5.1 Phase 1 – Execute Everything (BAU) While we address the futuristic needs and alignment of Client Business with IT. we complement the client existing IT team and provide a framework to move towards more standardized and repeatable support model. As a result.5. as a starting phase. Resource Attrition 2. Challenges addressed By bringing in our experience of CMMi Level 3 serviecs along with our recruiment and induction processes. we intend to eliminate following pain areas in first phase: 1. it is very important that we ensure the current business is not impacted.

A Step Closer to our end goal Key Activities • Identification and Prioritzation of all development projects using Desirability. This means we bring in the concept of AGILE methodology. And most important. DevOps & Social Culture in this phase and make the organization ready before actually we jump on to SMAC initiative.5. Feasibility.2 Phase 2 . Viability in order to prioritize all the development work. We bring in the concept of Desirability. Feasibility & Viability • All developments are executed using Agile methodology with 100% transparency and updates • CIO engage with development and support team to work in the capacity of Program manager • Business Process around integration rules to bring the maturity of how internal functions Work & Interact with each other • Concept of DevOps introduced and alignment with SMAC initiative kick start • Start adressing the Social culture of the organizaiton to align with SMAC initiative Project Backlog Sprint Backlog User Stories Demo Deliverables Page | 7 . we ALIGN all the development with our SMAC initiative. we pick all the “Must have” applications and start rolling out mini-developments that are important for the business.Enable Everything (Developments) In this phase.

5. This phase will define as how internal functions interact with each other and cross the boundary of the organization Challenges addressed By initiating SMAC initiatives we will ensure that all the applications and infrastructure is scalable for future activities and growth the Client is targetting. This phase directly addresses the following 2 pain area: 1.3 Phase 3 – Excite Everyone (SMAC Initiation) For any brand to survive it must evolve. it is important to look at futuristic business models and initiate roadmap for SMAC. Scalability 2. While we take care of Support work (SLA based) and Development activities (Mini-projects). This phase is explicitly designed to evolve the organization to next level of maturity. Moving towards a Futuristic organization Final Step towards our end goal Page | 8 .

It is not about usage of tool. pictures for spreading education (Not selling) It is only once we are able to setup the culture in the organization. it is actually extensively used by organizations to stay connected with clients & to understand the feedback of their product / services. Twitter etc. Though Sales is number 1 priority why organizations use Social media. Any social initiative will constitute 3 key elements:  Connect – Meet new people  Learn – What people are talking about our product  Educate – Writing blogs. Social media initiative also has to move in slow and steady pace. Most of the organizations mistake social media as usage of LinkedIn. and we have defined the success parameters. Facebook. and should be more like air (everywhere) than like water (you have to go get it)” Like any other culture initiative. It is about culture.5. we are able to fix the one thing that we are going to target. we move towards talking about which tools to use. etc. Today our customer is much smarter because they have the social media to research potential purchases prior to even contacting us.1 Social The biggest and foremost need of Organizations incorporating social media in their strategy is the ever changing customer. articles.3. The best social media plans are tool-agnostic. Page | 9 . One of the leading publisher said it very wisely “Social impacts all corners of the company. we know who our audience is. Extensive usage of Social Media within the organization is also visible to engage employees and incorporate their suggestions and feedbacks.

. The entire mobility solution should be designed considering experience in mind and not business process in mind. It is very important to keep in mind that mobility is all about Customer experience and Employee experience.2 Mobile A recent report published in one of the leading analysts publication talks about 87% of young population not leaving mobile – night or day.3.5. and then developing a mobile solution development strategy based on these profiles  Developing a lifecycle deployment plan that supports mobile devices  Developing reference architecture for the top mobility solutions  Developing a high-level enterprise mobility governance model  Developing a comprehensive support model for both consumers and internal employees  Developing the overall mobility strategy  Developing a mobility roadmap that identifies the tactical steps needed to implement the strategy  Developing a high-level cost model for implementing the mobility strategy  Developing recommendations for mobility policy and governance Page | 10 . Discovery     Reviewing and documenting core business processes Identifying mobility opportunities Reviewing current security processes and requirements for mobile access Conducting an organizational scan to document the current level of experience with mobile technologies and the current infrastructure in place Analysis Call to Action  Conducting a gap analysis based on current and future states for enterprise mobility  Developing criteria for prioritizing mobility opportunities  Developing user and solution profiles.!! This is the power of mobility solutions that organizations need to be part of.

How were users sent to the website and from where? Some of the sample goals / KPIs we can track · Organic Search (SEO) · Paid Search Marketing (SEM) · Social Campaigns · Banner Campaigns · Links from External Sites · Links from Online Videos · Email Recipients 2. The idea here is to engage more with users.3.3 Analytics The objective of Analytics is to equip the organization make smart decisions and ensure every decision is not only right but productive. “Goal to Outcome” is the approach that we adopt in our Analytics engagements. if we choose Product Sales as one of the area where we kick start analytics campaign. Engagement Next we will consider what sort of user activities we could be implementing and the corresponding micro-conversion goals we could set. 1. Acquisition We start by looking at how traffic was acquired. measure and predict performance. It is important to define the GOALS of Analytics at very high level before initiating any Analytics project.5. Sample goals / KPIs: · Account signup / Email signup · Saving product to wish-lists · Adding item(s) to cart · Contributing product ratings or reviews Page | 11 . we will have following KPI and activities to track. As an example.

This is the point at which we’re finally able to attribute cost and value to all of the efforts and begin making some decisions. Loyalty Lastly. particularly if you have return visitors or a more sophisticated sales and marketing operation that involves multiple touches prior to conversion.· Watching video 3. we will convert that prospect into a paying customer. if you do not take it in isolation. the analysis can only be valuable. Social) · Revenue · Average order value · Average time to complete order · Average visits before conversion 4. Conversion Next. Some of the sample goals / KPIs we can track · Return on ad spend (ROAS) · Return on investment (SEO. Some of the sample goals / KPIs we can track · Acquisition Rate · Attrition Rate · Retention Rate · Wallet Share · Customer Participation · Customer Price Elasticity Page | 12 .

Net / Java o Redeploy on Public / Private cloud and utilize Cloud architecture principles such as „Microservices‟ o Break up large monolith software into an array of small self-contained services making it easier to implement change at a faster pace.4 Cloud Though Cloud comes at the end of SMAC. The key objective of any cloud readiness initiative is to achieve Standardization. most of the applications in the organizations are evolved as the shape of the business evolves. There are 3 cloud service models that are developed to cater to cloud services:  IaaS (Infrastructure as a service)  PaaS (Platform as a service)  SaaS (Software as a service) Easiest way for cloud migration is moving “As Is”.Continuous deployment at faster pace Business Architecture migration – This is where business model itself is transformed o With web and mobile platforms established. With this objective in mind. this is called DevOps. o Incorporate DevOps culture . it gives you nothing more than elasticity and utility pricing. let’s see various options available. Unless your applications are developed as web-service in first place.3. it is one of the most critical and important element of entire SMAC initiative. however. it will need architecture driven modernization. Business executives can easily build social communities around their core business processes and explore beyond traditional scope of IT o This is how cloud investment is justified and not by mere migration “As-Is” Our Cloud service offerings include following 6 services: Page | 13 . Built up over a decade of development. There is no business transformation in this approach. Automation and Optimization to deliver IT services through a network. In technical terms. We recommend following 2-step model to migrate the applications to cloud and derive bigger benefits of business transformation:   Application and Data Architecture migration o Legacy application first need to be modernized using conversion tools to .5. Obviously business is not able to do away for even a minute without these applications and moving these applications to cloud is not as simple as it sounds.