Professional Documents
Culture Documents
2.0
Market Segments
Obviously it is known that women are dominating this kind of tourism
activity and the male is less dominant for this Hallyu tourism. This is because
we can see that Korean wave is targeted to the woman who is aged between 15
to 30 years old and even the older women aged in their 40s until late 60s still
actively exposed and participate in Hallyu Tourism through concerts, exhibition,
drama site location tour and fan greeting events. According to the Korean
Tourism Organization (2005) through table below we can see that out of 4.3
million foreign that visits Korea, 1.18 million most of them visited Korea due to
Hallyu tourism either directly or indirectly. With the further studies, it shows that
500 000 peoples of them are actually go and make a trip specially to visits the
drama location, concerts and fan greeting events to satisfied their needs and
wants as a fans of Korean wave. It reveals that the number of tourists from
Japan, China, Taiwan, Hong Kong, Singapore and Thailand, where Hallyu was
very popular, increased 35.6% from the previous year. The increase was much
higher than the 15.2% growth rate of tourists from other Asian countries.
Furthermore, this type of tourists that involve usually love being travel by their
own self or with their friends and family if they intend to do so. Its depend on
their self if they tend to travel alone and experience it alone with the low
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budget cost you can stay in budget hotel and if so they love to travel with
companion friends and family they can enjoy the experience of Hallyu tourism.
3.0
Current Attractions
Generally, as we talk about Korean wave attractions there are too many various
type of attraction that are new and some old stuff that coloring the true life of
Korean wave events such as television drama series, movies, Korean pop music,
k-style, concerts, fan greeting events, and cultural event. We will look through
this kind of attractions one by one.
3.1
Island where they do experience the site location of the drama being filmed
as they look around the island and Korea see this as a potential tourist
activity and made it as a tourism product and boomingly it saleable to the
Japanese, Chinese and all around the world tourists. From there, every
location that being made as a filming location for any Korean drama they
will preserve it to become as a tourism product and make it as an
experience for the fans. All of these tourism activity fall under film tourism
refers to visits to sites associated with movies and television dramas, either
as incidental travel experience or planned travel motivation (Beeton 2010;
Buchmann, Moore and Fisher 2010; Croy 2011; Croy and Heitmann 2011;
Macionis 2004; Marcionis and Spark 2009; Riley and Van Doren 1992; Riley,
Baker, and Van Doren 1998).
4.0
R.E.A.L
As for the Rewarding, Enriching, Adventuresome and Learning for the Korean
wave is the first one of course it is rewarding to experiences the Hallyu tourism
by yourself. It is a crucial for a fans of Korean wave to be at their favorite
country and they will definitely feel honored and feel the excitement. They will
feel at the self-actualization when their dreams as a Korean wave fans to be
there, experience it, feel the Korean feeling, breathing with the same air as their
favorite idols group and Korean artists and definitely they will feel fully satisfied.
For enriching, as they think Korean wave is rewarding for them as they practice
more their language, customs, how they behave (attitude), culture to practice
the good one within your life routine. For adventuresome part, obviously this
type of tourists must have their guts to be ready and well prepared to travel
alone and sometimes they just a new person to travel outside their hometown
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or country. So they have to prepare all things from the basics information,
language barrier and their customs and culture. And lastly for learning
5.0
Conclusions
Lastly as the conclusion, Hallyu tourism is a niche market for special interest
tourist in their interest in Korean respectively towards television drama series,
Korean pop music, Korean culture, concerts, events, customs, culture and they
believe there is no end in exploring this special interest because they keep on
6.0
(2004).
In
November
21,
2010,
from
http://findarticles.com/p/articles/mi_7066/is_31/ ai_n45060645/
Riley, R., & van Doren, S. C. (1992). Movies as tourism promotion: A pull
factor in a push location. Tourism Management, 13(3), 267-274.