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Steve Jobs Leadership Style Essay


Leadership style is a leaders style of providing direction, implementing plans, and motivating people.
There are many di erent leadership styles such as leaders in the political, business or other elds.
Steve Jobs (24th February, 1955 5th October, 2011) is one of the most remarkable leadership people in
modern history and he is well-known as the co-founder, chairman and chief executive o icer (CEO) of
Apple Inc (Misa, 2011, p. 919). In any cases, Steve Jobs had displayed personal characteristics as a
leader. Steven Jobs returned back to Apple when the company was going through a terrible phase and

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with amazing leadership style of him, Steven Jobs brought success for Apple. There are three
leadership styles which he used e ective in changing Apple. He realized that company required a
charismatic leader to step and transform the company, applied tyrannical leadership style hire and
re at will and risk taking and daring.
Firstly, Steven Jobs is a transformational leader. Steve Jobs is a visionary inventor who is co-founded
and CEO of Apple Inc., the most valuable company in Silicon Valley. Before claiming his title as CEO, he
had transformed no fewer than

ve di erent industries: computers, movies, music, retailing, and

wireless phones Look at the two tenures of Jobs at Apple,

rstly as the visionary founder who

ushered a new era in personal computing and lift the company to new heights. Steve Jobs not only
revolutionized how we use computers, how we listen to music, watch videos but also transformed two
industries, computers and consumer electronics and created breakthrough products and one of the
rsts to be designed in tune with what the consumers wanted (Buckley, 2011).
IPod, iTunes and iPhone which have revolutionized on how people listen to music today and how
people willing to spend money to receive all types of digital content through App Store application.
Steve Jobs was never a traditional leader, he always wanted to stay ahead and o er something

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di erent to customers (Lesonsky, 2011). Eric Reis, a successful entrepreneur, stated that

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planning and more experimentation, ie creating organizations that have the ability to cultivate, test
and materialize new ideas (Heskett, 2013). So, in terms of the large scale innovations like what Apple
went through, transformational leadership was necessary. Secondly, Steve Jobs used tyrannical
leadership style hire and re at will to ensure that his employees were always delivered products
of extremely has high quality. The American author Andrew Keens wrote Theres not an ounce of
democracy at Apple. Thats what makes it a paragon of such traditional corporate values as top-down
leadership, sharply hierarchical organization and centralized control.
Its Steves company pursuing his vision, at his pace, with his team, making his products. Without
Steve Jobs authoritarian leadership, Apple would be just another Silicon Valley out t (Keen, 2007).
CEO of Enterprise Management Associates, said, Steve Jobs is a special example of a leader who
dominated his company employees and guided them rightly with his authoritarian leadership style and
unmatchable vision (Chaudhuri, 26th April, 2012). Steve Jobs employees were always highly
concentrated in work and delivered products of extremely high quality, they feel high pressure with the
leadership of him, but this leadership style is also source of inspiration of employees because their
successful ability can come out from tough situations. As he said, an enduring company where people
were motivated to make great productsa company that will stand for something a generation or two
from now. Jobs created a competitive culture where teams worked in isolation competing with other
teams for designing products in the same organization is necessary (Isaacson, April, 2012).
Finally, one of leadership style, daring or risk taking is essential for a leader especially in todays
development environments that demand the need for exibility to respond to risk which means the
leadership trait of risk taking to perform the changes is very important with a leader. Kouzes and
Posner showed perspective that leaders who are adventures into new territory and take the risks
inherent in innovations (Kouzes & Posner, 2012). The ability to take risk trying something that could
fail oftentimes is witnesses of high self-con dence. As in the case of Steve Jobs, he has been famous
for taking risks when he was pursuing innovative products. Apple rose to prominence because Jobs
was willing to bet the entire company on the Apple II. In the beginning, he rely on released the rst
Mac, he saw the value in what he was creating and believed in it enough to bet the entire future of the
company on it, but Apple declined because innovation must spent lot of money.
The bet turned around again when Steve came back, became CEO, and bet the whole company on the
iMac and then on the iPod. The times when Apple was successful, Steve forced the company to create
loads of o erings and focus on great technology products, it is iPhone. Alan Deutschman wrote The
big thing about Steve Jobs is not his genius or his charisma but his extraordinary risk-taking
(Deutschman, 2000). In conclusion, Steve Jobs was a transformational leader, he brought change to
Apple, challenged the stakeholders and demanded his employees to achieve impossible goals. His
autocratic leadership style was di erent from the other leaders. He was a demanding perfectionist and
never took no for an answer. His perseverance and never say no has brought him and Apple to an
unimaginable success. Some critics do not accept with leadership style of him. However, Apples
success has showed leadership style of Steven Jobs is wonderful.
References

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found theleadership
Essay Youand
Want?
Bass, B. & Avolio, B. (1993).
Transformational
organizational culture. Public
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CUSTOM
Administration Quarterly, 17,GET
112121.
Buckley,
J. (26thESSAY
August,SAMPLE
2011). Steve Jobs: One of the greatest
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business leaders?. Christian Science Monitor. Retrieved from


http://www.csmonitor.com/Business/2011/0826/Steve-Jobs-One-of-the-greatest-businessleaders/Henry-Ford-vision. Chaudhuri, A. (26th April, 2012). Authoritarian leadership, the secret behind
Steve Jobs success!. The Sunday Indian. Retrieved from
http://www.thesundayindian.com/en/story/authoritarian-leadership-the-secret-behind-steve-jobssuccess/33963/ Deutschman, A. (2000). The Second Coming of Steve Jobs. Random House, Inc.
Heskett, J. (2nd Octorber, 2013). Is Leadership an Increasingly Di icult Balancing Act?. Working
Knowledge. Retrieved from http://hbswk.hbs.edu/item/7282.html. Isaacson, W. (April, 2012). The Real
Leadership Lessons of Steve Jobs. Havard Business Review. Retrieved from
http://hbr.org/2012/04/the-real-leadership-lessons-of-steve-jobs/ Keen, A.
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