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Declaration

I SUNDAR KUMAR MISHRA declare that the project work entitled as Sales
and promotion on the basis of wholesaler and retailer is an authentic record of my
own work carried out at Ayur Herbals VARANASI as required for Project
semester for the award of degree of MBA (MASTER OF BUSINESS
ADMINISTRATION) under the guidance C.P. Mishra (Sr. So RDM Care)

PLACE:

SIGNATURE:

DATE:

Acknowledgement

am thankful to many people whose timely help and guidance has helped me to conduct this

research successfully.
I am thankful to RDM pvt ltd care and all its blooming personalities to help me and provided
opportunity.
I would also like to express my thankfulness to C.P. Mishra sir who has really helped me a lot for
giving me an opportunity to pursue this project.
I like to thank Director of SMS Varanasi Sri P. N .Jha sir who allowed me to conduct me survey
report. I also like to thank my mentor Shishir Gujrati sir whose sincere and continuous support
made me comfortable to complete the survey report.
A also like to thank my Collagge coordinator Sri Kartikey sir whose sincere effort helped me a
lot, at last I am thankful to all SMS MBA faculty whose kind effort helped me a lot.
I also wish to thank all those respondents who were patience enough in giving answer to the
questionnaire.
Finally, I would like to extend my grateful thanks to all our friends and faculty member of SMS,
Varanasi whose assistance has a lot to me personally for the completion of this research.

School of Management Sciences


2

Varanasi
STUDY OF SALES PROMOTION AT AYUR
CONTENTS

Topic

P No

Declaration
Acknowledgement
1. Introduction

4-22

A. RDM care
B. Ayur Herbals
C. Industry Overview

2. Experiential Learning
3. Introduction of Project
A. What is the Project?
B. Outline of the Project.
C. Objective and scope of the project.
D. Salient Contribution of the Project.
4. Literature Overview
5. Research Methodology
- Types of research
- Data Type
- Sampling Unit
- Sample Size
- Sampling Method
- Data Collection Tool
- Data Analysis techniques to be used
6. Data Analysis Results &

23
24-30

31
32-39

40-61

Interpretation
-

Data Presentation
Data Analysis Results
Interpretation of Result

7. Conclusion
- Salient Conclusion from the work
- Limitations
8. Recommendation
- Guidelines & procedure for implementation
- Expected Outcomes from the recommendation
- Scope of future work
9
10

62-63

64

65-67
68-70

Appendix
Bibliography

1. Introduction
3

R.D.M. CARE (INDIA) PVT. LTD

The first rule of Ayurvedic skin care is cleanse, tone and nourish. The
secret to proper cleansing is to remove dead cells and toxins, clear
clogged pores and clean make-up without stripping the skins natural oils
and moisture content.
Incepted in the year 1983, With our expertise in this domain, we are one
of the well known and established manufacture and supplier of a wide
assortment of Herbal Products.as Skin Care Products, Hair Colours,
Mehandi, Lip Balm, Vege Green and Face Care Products etc, we are
counted among the most renowned firms for providing quality and
hygienic range not only in India but also offshore.
Under the able guidance of our owners we have been able to achieve
the objective customer satisfaction by ensuring timely deliveries at
industry leading prices.
All our endeavors are directed towards ensuring healthy living, and
better quality of life. We carry out our operations in confirmation with
international standards to ensure the quality of our range. Moreover,
proper hygiene is maintained at our facilities to make sure that the
products do not get spoiled.
In addition, our reliable vendor base and our team of dedicated
employees have helped us to come at par with the international
standards. Right from scouting the market for the perfect product to
individual packaging, printing and shipment our team leaves no stone
unturned to procure the best for our clients.

We aim to cater to the needs of our buyers and clients from around the
world.No matter what it is that you are looking for, we can source it from
within India and supply it at the best possible price and quality with
superb service.

FACTSHEET
Basic Information

Year of
Establishment

Legal Status of
Firm

Nature of
Business

Number of
Employees

1983

Private Limited Company

Exporter

26 to 50 People

OUR QUALITY STANDARDS


We are the ISO 9002 certified company in our domain .So quality is
assured with us.

ABOUT US
RDM Care is privileged to be a conglomerate from the house of Ayur, a leading company in the
herbal cosmetic industry of India.. Blending nature's wealth, ancient knowledge and modern
technology we innovate skin and beauty care products to completely rejuvenate the human body.
With our quality products in Indian market as well as overseas, we have grown to a dominant
force in the industry. Keeping abreast of the trends, we upgrade our products to meet the growing
needs of the customers. Under the guidance of our qualified herbal experts, these products are
formulated using pure and natural ingredients. Characterized by high quality and purity, diverse
range of our ayurvedic products are appreciated by clients across the globe Our journey in the
Indian cosmetic sector started in the year 1984 with the single product "wax" which now has
grown to 55 variants of hair, face and skin care, produced in 12 factories all over India using

state-of-the-art technologies, maintaining high standards of ISO 9002 quality management. It's a
long journey that we have traveled and today we stand far ahead in the league of herbal cosmetic
brands in India. Far-sightedness, perseverance and spadework of the management have helped us
to achieve phenomenal success in a short span of time.

MISSION / VISION
Mission:
We strive to bring newer concepts to enrich the beauty of a modern woman. Studying
the ancient therapies in the light of modern technologies we offer solutions to take care
of beauty and skin in a natural way.

Vision:
We envisage a world of beauty where our products will contribute significantly

HISTORY
Our journey in the Indian cosmetic sector started in the year 1984 with the single product
waxwhich now has grown to 55 variants of hair, face and skin care, produced in 12 factories
all over India using state-of-the-art technologies, maintaining high standards of quality.

Fulfilling the commitment to provide quality products for herbal market, Ayur introduced Aloe
Vera range in the year 2004. The aim was to tap natures best and precious life sustaining
ingredients to pamper body, face and hair for customers. The dominant ingredients in the skin
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management range is Aloe Vera which has a high percentage of water i.e. 96% which helps in
skins suppleness, controlling free radicals, increases skins defense system and retention power.

Today, we have crossed the annual turnover of an impressive amount and have been operating
efficiently with a network of 2,000 distributors nationwide catering to the needs of millions of
customers.

OUR CORE VALUES


Our foundation is based on values. We are committed to operate with deep respect for traditional
principles and values in order to offer newer options for beauty care. We are also very much
concerned about the safety of the products. We make it sure that no harmful element exists in any
of our product.

Commitment to Excellence:
We endeavour to achieve excellence in traditional therapies in general and
aromatherapy in particular. Our state-of-the-art Research & Development department
has enabled us to innovate excellent products for skin and beauty care. All the products
are processed in our factories in hygienic conditions under strict supervision.
Knowledge:
We rediscover ancient arts and sciences. We offer excellent opportunities to our
professionals to enhance their knowledge of traditional therapies. An excellent learning
and cooperative environment in the organization enables everyone to acquire priceless
knowledge.

Commitment to Society:
We work with deep respect for society. We regard ourselves as a part of society and we
are committed to take initiatives for social welfare.
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We have been successfully organizing annual beauty contest to create awareness for
beauty care. Besides, we have taken various measures for social development. A
school is also run by us. The ultimate objective of all of our ventures is to contribute
towards the welfare of society.

INGREDIENTS WE PREFER
Aloe Vera. Fruit Extract Rose Extract Sandal Extract Multani
Mitti Tea Tree Oil Spinach Extract Turmeric Powder Sunflower
Extract Neem Extract
Honey
CAPITAL DETAIL

Authorized Capital

Paid-up Capital

Rs. 6,00,00,000

Rs. 5,57,00,000

Contact detail
Registered Address
2/12WEST PATEL NAGAR MAIN PATEL ROAD DELHI INDIA 110008
Mobile+91-9310404574, +91-9310404572
Telephone:
+91-11-25888931, +91-11-25888932

Ayur Herbal

http://www.ayurherbals.com
Company overview
Three-N-Products Pvt. Ltd. is in Herbal Cosmetics business with the brand name Ayur Herbals since 1984
and its inception has been a reflection of customer requirements. With an objective to become one roof
solution for all beauty and cosmetic needs. Ayur provides a wide range of beauty cosmetics strictly
prepared with herbal components so that you look great without bothering about any side-effects on your
skin and hair.
Ayur ensures, always, that the consumer gets his value for money and this is the most prominent reason
behind Ayurs successful establishment in domestic market and increasing impact in other countries.
According to Mr. Manminder Singh Narang, the MD.

History
History of the company spells the triumph of burning desire, courage to face the entire hardihood en route
turning dreams into a reality and a lot of spadework, of course. At this time, Ayur has more than 155
variants in Hair, Skin & Face Care Products. But it all started with a single product- Hair Removing Wax.
1984 was the year when Ayur wore an identity of a Brand for Three-N-Products Pvt. Ltd. with a promise
to enhance the beauty of Indian women and, women across the world. Avid success of this single product
fueled this company to introduce Herbal Hair & Skin Care Products in the market. Very soon these
products became the first choice amongst Masses/ Lower-upper Segment seeking for genuine consumer
products in the horde of chemical based beauty enhancing products.

Research & Development

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Our research & development domain makes it sure to offer the quality products, no matter how much pain
they go through for this, and they have no complaints for this. Ayurs independent R&D center is divided
into different sections to test, receive and inform. Ayur is well-equipped with foreign advanced
equipments to result in most efficient and quality products. The R&D sphere consists of ample experience
and strong ability of scientific research, always giving ways to new formulas and making imitations
according to clients requirements, controlling and improving manufacturing technological process.
Ayurs R&D keeps close scientific research assistance with the expert dealing with chemistry and
medicine.

Export
Ayur, after establishing successfully in domestic market, now is in optative mood to repeat its success
story across the International market. Presently, Ayurs Products are being exported to countries like
USA, MAURITIUS, PANAMA, WEST INDIES, NEPAL, BANGLADESH, THAILAND & SOUTH AFRICA.
With bursting zeal and practical approach Ayur Herbal Cosmetics wants to capitalize on Business
Partnership Concept.
Ayur is always looking for partnerships around the world to promote its range of herbal products as the
company firmly go with the line Together we grow, together we grow faster If you want to import our
product(s) in bulk quantity or want to have partnership with us as Distributor or Reseller in your country,
feel free to contact us at info@ayurherbals.com

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P
Hair care
Face care
Sun care
Body care

12

RODUCTS

Hair care

BRAHMI AMLA HAIR OIL


(50ml, 100ml, 200ml)
Enriched with the natural goodness of brahmi & amla, this hair oil stimulates hair
growth, nourish hair roots and give cooling effect to scalp.

HAIR TREATMENT OIL


(50ml, 100ml)
It is a premium quality ayurvedic treatment oil enriched with natural ingredients
which draws blood to the roots and promotes hair growth, helps to improve
mineral and vitamin deficiency and treat hair fall scaling problem. A complete
spa treatment for the hair.

HAIR STYLING GEL


(150gm & 15gm - 6 variants)
Non-oily, protein enriched hair gel to give your hair a
desirable look. Manage hair with your own style.

AMLA SHIKAKAI
WITH REETHA SHAMPOO
(6ml, 100ml, 200ml, 500ml, 1000ml)

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It is an excellent combination of nourishing, cleansing and foaming agent. Amla stimulates hair follicles to promote
hair growth, it also improves texture of the hair, shikakai is mild cleanser & conditioner, which removes dirt without
striping natural oils. Reetha has natural foaming properties to give your hair an extra bounce.

LEMON SHAMPOO
(100ml & 500ml)
Lemon Shampoo has all the goodness of lemon & orange blossom extracts. Lemon has good
cleansing properties for greasy & oily hair. It regulates sebaceous glands while giving hair natural
sheen. It helps to prevent dandruff and scaling problems. Orange blossom extracts has anti oxidant
properties to restore & rejuvenate your hair.

PH BALANCE LEAVE ON CONDITIONER


(100ml)
An easy and instant formula, which easily detangles hair without
making it sticky and greasy. A gel based leave-on conditioner that
locks moisture and activates nutrients to revitalize each hair follicle
without weighing them down. It acts as hair sunscreen and
prevents graying by UV rays.

KALI MEHANDI
NATURAL HENNA POWDER
(100gm & 200gm)
Ayur Natural Henna Powder, a rajasthani mehndi packed
with all the vital properties to give your hair good
conditioning and coloring as well as prevent hair loss.
Henna gives rich color to your hair as well as makes them
soft and manageable. Can be used on hands & feet.
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Moisturising MILK-CREAM CONDITIONER


(100ml & 200ml)
This pH balanced Conditioner contains ceremid protein, coconut
extracts and Chamomile. This great combination works wonder
on your dull & damaged hair, it effectively repairs and
strengthens hairstructure to give smoother appearance to hairs
while providing nourishment from the root to tip work well to
cure dandruff. Keep hair bright, shiny and lively and make it look
lustrous.

Face Care Product


LEMON & HONEY Face Gel with Tea Tree Oil
(50ml &100ml)
Formulated for deep cleansing your skin, gently
removes dirt, grime and lifeless cells without taking out
its

natural

moisture.

Lemon

extract

controls

oversecretion of sebum and honey moisture, nourishes


and softens skin. Tea tree extracts prevent acne
and pimples.

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CUCUMBER Face Gel with Wheat Germ Oil


(50ml & 100ml)
Deep cleansing formula removes dead cells, pollutants
and impurities. Cucumber with its rich cleansing &
moisturizing properties rejuvenates skin tissues. Wheat
germ oil repairs and nourishes damaged skin cells
making skin complexion brighter.

APAYA Face Gel


(50ml & 100ml)
Enriched with natural fruit enzyme - papin, which has
wonderful cleansing & exfoliating properties. - removes
dead and damaged cells. Multivitamin extracts and
soothing aloe vera form revitalizing formula to energize
and brighten up your skin.

EA TREE Face Wash


(50ml & 100ml)
It contains Tea Tree oil with its superb antiseptic and
anti-microbial properties, controls bacterial infection
and over secretion of sebum which cause pimples and
acne. A mild soap free cleanser is gentle on skin to
maintain healthy pH balance.

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ULSI NEEM Face Wash


(50ml & 100ml)
A wonderful combination of herbal extracts with soap
free formula to cleanse and purify your skin from dirt,
dust and grime. It's antibacterial and ant-fungal
properties draw out excess oil and pacifies acne &
blemishes to give clean and clear skin.

REEN APPLE & HONEY Face Gel


(50ml &100ml)
A skin brightening and anti-oxidant properties of green
apple gently removes dirt & grime. Natural minerals &
vitamins refresh and brighten skin tone. Honey softens
and nourishes the skin to give fresh look.

Exfoliating STRAWBERRY SCRUB


(60gm & 100gm)
Delicious fragrance of fresh strawberries, with all the
goodness to give your skin that desired softness and
innocent glow. Astringent properties of strawberry
combined with seedweed granules gently exfoliate skin
cells, clears complexion, restore original softness of the
epidermis and leave skin feeling fresh and comfortable.

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50ml, 100ml, 200ml, 500ml &1000ml)


Combination of natural ingredients that cleanse,
moisturize and refresh your skin. It gently penetrates
in to your skin to remove dirt, grime and make-up
residue. Its gentle formula enriched with aloe vera,
cucumber & rose extracts leave your skin clean,
healthy & glowing. Good for normal to oily skin.

ERBAL ASTRINGENT with Aloe Vera


(50ml, 100ml, 200ml, 500ml &1000ml)
An absolute refreshing preparation enriched with aloe vera, mint & camphor, to
cleanse & refresh oily and acne prone skin. It cleanses skin well and controls over secretion of
sebum to protect your skin from acne & pimples. Its gentle and soothing ingredients maintain
natural moisture to keep your skin healthy. Easy to use for everyday care.

ERBAL SKIN TONER


(50ml, 100ml, 200ml, 500ml &1000ml)
Enriched with aloe vera, rose water and natural
moisturizers it hydrate, minimize
pores size and balance pH level of skin. Keeps
your skin firm and fresh. A must after cleansing.

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HERBAL COLD CREAM With Aloe Vera


(20ml, 80ml, 200ml & 500ml)
Rich concentrated natural ingredients with
added properties of aloe vera and bees wax
relive your dry skin from winter worries. Its rich
creamy formula makes even layer on your skin
to prevent moisture loss and keeps your skin
soft, hydrated and supple.

HERBAL MASSAGE CREAM With Aloe Vera


(80ml, 200ml & 500ml)
A rich massage cream with the goodness of aloevera, which is known for ages for its
excellent properties to give your skin moisturizing and rejuvenating effect. Combined
with natural oils to give your skin all the benefits of vitamins, minerals and enzymes
present in aloe vera. This product gives soothing and relaxing to your tired and dull
skin and its natural moisturizing and cleansing properties helps to rejuvenate your skin
and counteracts premature ageing.

SANDAL Face Pack


(25gm & 100gm)
A pleasantly fragrant and soothing sandal face pack conditions and nourishes dry skin.
It helps to soothe sun-burns and inflammations. Its excellent cooling properties helps
in prickly heat. It improves complexion by facilitating better blood circulation. For
normal to dry skin.

Sun Care Product

SUNSCREEN LOTION SPF-15


(50ml, 100ml & 200ml)
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Ayur Sunscreen Lotion, enriched with Wheatgerm oil and Vitamin E, protects your skin against
harmful UVA/UVB rays of sun. Wheatgerm oil provides active skin cell protection, prevents
darkening, sunburn and makes complexion fair. Vitamin E moisturises your skin and provides
smoothness and suppleness. Suitable for all skin types even the most sensitive.

UNSCREEN LOTION SPF-30


(50ml, 100ml & 200ml)
The Sun with its harmful UVA & UVB is the most responsible factor for maximum skin damages.
Minimum loss, which your skin bears on exposure to sun, is sunburns, ageing and pigmentation.
Ayur Sunscreen Lotion with SPF-30, enriched with natural ingredients provides a wide
spectrum of protection from UVA & UVB rays reflecting those harmful sunrays. Its
multifunction formula enriched with vitamins provides
fairness while protecting it from Sun.

WATER RESISTANCE Sunscreen SPF-20


(50ml & 100ml)
A water resistant sunscreen with SPF-20, a non- oily and easy to absorb lotion specially created
to give you a broad spectrum protection from UVA & UVB rays. A sweatproof formula to keep
your skin safe from harmful sun- rays

Invisible SUNSCREEN FOR MEN SPF-30


(50ml & 100ml)
An ultra light, non-greasy, waterproof and sweat proof formula specially designed for
men's skin that provides maximum protection (SPF30) while moisturizing, nurturing
and helping to repair the damaging effects of the sun. For everyday use or for extreme
environmental conditions.

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AFTER SUN BURN Gel


(50ml & 100ml)
An after sun treatment to minimize the after affects of sun exposure on your skin. A
water based gel preparation, enriched with the goodness of aloe vera, chamomile,
cucumber & vitamin E. All these ingredients combined together give soothing &
calming effects to the skin. They minimize short term damage caused by sun exposure.
It's cooling and soothing properties immediately calms down the redness and rashes
and regenerate damaged skin cells.

Body Care Product

Rose Satin Fairness BLEACH


(20gm, 70gm & 150gm)
Enhanced with rose extracts this satin fairness bleach helps to draw out tanning and
dead skin cells. It improves complexion by lightening your facial hair with your skin
tone. Rose extracts tones your skin to give soft and supple feel

HOT WAX
(150gm & 700gm)
Gently removes unwanted hair with this unique combination of natural ingredients
sugar, lemon & liquid glucose. It slows down hair re-growth and revitalizes skin
keeping soft, smooth & supple. Hot Wax should be heated, prior to use

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COLD WAX
(150gm & 700gm)
Gently removes unwanted hair with this unique combination of natural ingredients
sugar, lemon & vinegar. It slows down hair re-growth and revitalizes skin keeping soft,
smooth & supple. Cold Wax should not be heated, prior to use.

BEST O DESIRE
(80gm)
Unique blend of traditional & natural herbal extracts to enhance and enlarge breasts.
Its natural extracts helps to strengthen collagen & elastin for youthful vitality. A
regular massage brings back vivacious and youthful feel.

TULSI NEEM Soap


(75gml &125gm)
Unique blend of active extracts of Tulsi and Neem with Multani Mitti. Its antiseptic and
antibacterial properties keep your skin free from bacterial infections and give you total
cleanliness. Your skin looks beautiful, spotless and supple.

Contact Us

Address

24 A, Shivaji Marg,
(Najafgarh Road)
New Delhi-110015

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Phone

+11 25118933 - 8934,


25160499

Email

Website

info@ayurherbals.com
marketing@ayurherbals.com
http://www.ayurherbals.com

https://www.facebook.com/pages/Ayur-Herbals/51575178180765

2.
I

Experiential Learning

have visited many stores, wholesalers and many other retail

stores in Varanasi district .During my visiting I have talked


personally with different wholesalers, retailers and other Ayur
outlets, I searched about the interests of Ayur products and the
responces from the customer. The wholesalers and retailers had
iven different openion and sueststion to me which is as:
The company person should visit the wholeseller and retail
stores regularly.
The packing of the product should be attractive and eye
catching.
The price of the product should be customer friendly.
Supply should be on time.
This shows that Ayur is lacking to manage its supply chain
management.There is some gape which is not ood for the
company.
I have visited interior area of Varanasi also to know the
product intertest but somewhere I was not satisfied. I have also
gone through the denced market of Varanasi to see the
purchasing behavior.
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Ayur is providing good range of product to customer and


customers are also very happy but they are unable to et some
morew information about the product.

There is need of :

Adverting
Innovation
Adding of new customer and retaining the old customers
Wholeseller and retailer meeting

Ayur should innovate and modify its product range to fullfil


customer needs. The company should also provide some bonus
offer to the wholesaler to add more.

3.

Introduction of the Project


A.What is the project?
B.
Outline of the project
C.
Objective and scope of the project
D.
Salient Contribution of the project

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A. What is the project?

Project Name
Area of working
Project Duration
Focused on
Company

Sales Promotion
Varanasi
6 weeks
Wholesaler , Distributor
and Retailer of Ayur
RDM Care PVT LTD

Sales promotion is one of the five aspects of the promotional


mix.
(The
other
4
parts
of
the
promotional
mix
are advertising
,personal
selling, direct
marketing and publicity/public relations.) Media and non-media
marketing communication are employed for a pre-determined,
limited time to increase consumer demand, stimulate market
demand
or
improve
product
availability.
Examples
include contests, coupons, freebies, loss
leaders, point
of

25

purchase displays, premiums, prizes, product


and rebates.

samples,

Sales promotions can be directed at either the customer, sales


staff, or distribution channel members (such as retailers). Sales
promotions targeted at the consumer are called consumer sales
promotions.
Sales
promotions
targeted
at
retailers
and wholesaleare called trade sales promotions. Some sale
promotions, particularly ones with unusual methods, are
considered gimmicks by many.
Sales promotion includes several communications activities that
attempt to provide added value or incentives to consumers,
wholesalers, retailers, or other organizational customers to
stimulate immediate sales. These efforts can attempt to stimulate
product interest, trial, or purchase. Examples of devices used in
sales promotion include coupons, samples, premiums, point-ofpurchase (POP) displays, contests, rebates, and sweepstakes.
Sales promotion is implemented to attract new customers, to hold
present customers, to counteract competition, and to take
advantage of opportunities that are revealed by market research.
It is made up of activities, both outside and inside activities, to
enhance company sales. Outside sales promotion activities
include advertising, publicity, public relations activities, and
special sales events. Inside sales promotion activities include
window displays, product and promotional material display and
promotional programs such as premium awards and contests.
Sale promotions often come in the form of discounts. Discounts
impact the way consumers think and behave when shopping. The
type of savings and its location can affect the way consumers
view a product and affect their purchase decision. The two most
common discounts are price discounts (on sale items) and
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bonus packs (bulk items).Price discounts are the reduction of an


original sale by a certain percentage while bonus packs are deals
in which the consumer receives more for the original price. Many
companies present different forms of discounts in advertisements,
hoping to convince consumers to buy their products .

B. Outline of the Project


Project Name
Sales Promotion

Project Site
Varanasi, U.P India

Period
From 15 June to 30 July

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Counterpart
Ayur Herbal

Supporting Bodies
C.P Mishra (S.O Ayur Varanasi) , Sanjay Sir (Head of Ballabh Brothers Disributor) Rinku ,
Sanjay(Sales Man)

Project Background
Sales promotion of Ayur at Varanasi. My main purpose is to know the promotional activities in
Varanasi district.I also try to know the Retailors, Wholesalers and Agencies of Ayur Herbals.I
have visited the area and done queries to know the market and other marketing phenomenon of
Ayur Herbals.
Overall Goals
Ayur Herbals.products and consumer interest about the products in cosmetics product.
Project Purpose

To add to the stocks of the dealers.


To increase sales in off-seasons.
Helps the firm to remain competitive.
To induce exixting customers to buy more.
To attract new customers , Wholsellers,Agencies & Retailors.
To introduce new products.

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Project Activities
Visited Ayur stores and met with wholsellors , Distributors and Agencies.
Discussed the product range and talked about the products.
Listed the issues and their grivences which are important to resolve.
Taken orders in order book and deliverd it to the concerned person.
Asked questations related to my projective objectives.

C. Objective and scope of the project

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Objective

To know how to add more stocks for retailers.


To know how the firm remains competitive.
To stimulate existing retailer to sell more.
To know how the information is being provided to retailers.

Scope of the Project


To introduce offers to Retailers, wholesalers and Agencies of
Ayur
To know the carry stock of Ayur product.
To know the the support and issues.
Product order delivery process and timing
Product availability.

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A.
Salient Contribution of the project
The project has prepared with the sincere
guidance of C.P Mishra and the other staffs of
ayur. They have cooperated me a lot to
prepare the project and motivated me at every
steps. The efforts which they have converted
into action is always inspired me to prepare
the project.Whenever I had any doubts and
queries they hav put their sincere efforts to
resolve and also provided me the sufficient
material which helped me a lot to prepare my
project.

4. Literature Overview
Customer satisfaction is the majore factor for a company to
survive in the market. When we talk about the herbal products it
is always beneficial for any herbal company like Ayur. There are
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many other competotior of ayur in the market but ayur has also
attracted segment of customer who have great faith on herbal
products. Ayur provides a range of products to the customer. Ayur
has mainly attracted the customer who belives that herbal
products are hygienic and it has not any side effects. Ayur
provides products for every customer in a sinle umberella.Ayur is
a leading company in the market who always attracted the
customer who have attracted to the herbal products. The face
care products ,beauty care products,bodycare products ayur
provides to the customer in less price. The customer can realize
that those ayur products have good value of money.
Customer have great belief on herbal products and thus ayur has
recognized this things in the yr 1984 and got idea to open a
herbal company and the company named ayur,the company has
attracted a number of customer and earned good profit. The
company has earned ood profit and worked undewr smart
leadership thus it became the leading company in that time.
Customer satisfaction is also very important and the owner of the
company has worked on it and reached the products to the
consumer hand easily.the distribution chanels have ood approach
to the end user and thus each customer can get the company
product easily.

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5. Research Methodology
A.Type of Research
B.Data Type
C.Sampling unit
D.Sample Size
E. Sampling Method
F. Data Collection Tool (Complete Description)
G.Data analysis techniques to be used

A
33

Types of Research

Universe study

Varanasi

Type of research

Descriptive

Type of Data collection

Primary and secondary

Methods
collection

of

Data Survey

Sample unit

Individual

Sample size

100

Sampling technique

Convenience

Research can be classified in many different ways on the basis of the methodology of research , the
knowledge it creates, the user group, the research problem it investigates etc,.

Basic Research

34

The research which is done for knowledge enhancement, the research which does not have immediate
commercial potential. The research which is done for human welfare, animal welfare and plant kingdom
welfare. It is called basic,pure,fundamental research. The main motivation is to expand man's knowledge,
not to create or invent something.According to Travers, Basic Research is designed to add to an
organized body of scientific knowledge and does not necessarily produce results of immediate practical
value. Such a research is time and cost intensive.

Applied Research
Applied research is designed to solve practical problem of the modern world, rather than to acquire
knowledge for knowledges sake. The goal of applied research is to improve the human condition. It focus
on analysis and solving social and real life problems. This research is generally conducted on large scale
basis, it is expensive. As such, it often conducted with the support of some financing agency like
government , public corporation , world bank, UNICEF, UGC,Etc,. According to hunt, applied research
is an investigation for ways of using scientific knowledge to solve practical problems for example:improve agriculture crop production, treat or cure a specific disease, improve the energy efficiency
homes, offices, how can communication among workers in large companies be improved? Applied
research can be further classified as problem oriented and problem solving research.
=== Problem oriented research
Research is done by industry apex body for sorting out problems faced by all the companies. Eg:- WTO
does problem oriented research for developing countries, in india agriculture and processed food export
development authority (APEDA) conduct regular research for the benefit of agri-industry.

Problem solving
This type of research is done by an individual company for the problem faced by it. Marketing
research and market research are the applied research. For eg:- videocon international
conducts research to study customer satisfaction level, it will be problem solving research. In
short, the main aim of applied research is to discover some solution for some pressing practical
problem.

Quantitative Research
35

This research is based on numeric figures or numbers. Quantitative research aim to measure the quantity
or amount and compares it with past records and tries to project for future period. In social sciences,
quantitative research refers to the systematic empirical investigation of quantitative properties and
phenomena and their relationships. The objective of quantitative research is to develop and employ
mathematical models, theories or hypothesis pertaining to phenomena.
The process of measurement is central to quantitative research because it provides fundamental
connection between empirical observation and mathematical expression of quantitative relationships.
Statistics is the most widely used branch of mathematics in quantitative research. Statistical methods are
used extensively with in fields such as economics and commerce.
Quantitative research involving the use of structured questions, where the response options have been
Pre-determined and large number of respondents is involved. eg:-total sales of soap industry in terms of
rupees cores and or quantity in terms of lakhs tones for particular year, say 2008,could be researched,
compared with past 5 years and then projection for 2009 could be made.

Qualitative Research
Qualitative research presents non-quantitative type of analysis. Qualitative research is collecting,
analyzing and interpreting data by observing what people do and say. Qualitative research refers to the
meanings, definitions, characteristics, symbols, metaphors, and description of things. Qualitative research
is much more subjective and uses very different methods of collecting information,mainly individual, indepth interviews and focus groups.
The nature of this type of research is exploratory and open ended. Small number of people are
interviewed in depth and or a relatively small number of focus groups are conducted. Qualitative research
can be further classified in the following type.
I. Phenomenology:-a form of research in which the researcher attempts to understand how one or more
individuals experience a phenomenon. Eg:-we might interview 20 victims of bhopal tragedy.
II. Ethnography:- this type of research focuses on describing the culture of a group of people. A culture is
the shared attributes, values, norms, practices, language, and material things of a group of people. Eg:-the
researcher might decide to go and live with the tribal in Andaman island and study the culture and the
educational practices.

36

III. Case study:-is a form of qualitative research that is focused on providing a detailed account of one or
more cases. Eg:-we may study a classroom that was given a new curriculum for technology use.
IV. Grounded theory:- it is an inductive type of research,based or grounded in the observations of data
from which it was developed; it uses a variety of data sources, including quantitative data, review of
records, interviews, observation and surveys
V. Historical research:-it allows one to discuss past and present events in the context of the present
condition, and allows one to reflect and provide possible answers to current issues and problems. Eg:-the
lending pattern of business in the 19th century.
In addition to the above, we also have the descriptive research. Fundamental research, of which this is
based on establishing various theories
Also the research is classified in to 1. Descriptive research 2. Analytical research 3. Fundamental research
4. Conceptual research 5. Empirical research 6. One time research or longitudinal research 7. Field-setting
research or laboratory research or simulation research 8. Clinical or diagnostic research 9. Exploratory
research 10.Historical research 11.conclusion oriented research 12.case study research 13.short term
research

B. Data Type
Primary data: Data collected by the investigator himself/ herself for a specific purpose.
Examples: Data collected by a student for his/her thesis or research project.
(In movies) The hero is directly told by the heroine that he is her ideal man.
Secondary data: Data collected by someone else for some other purpose (but being utilized by
the investigator for another purpose).
Examples: Census data being used to analyze the impact of education on career choice and
earning.
(In movies) The hero reads a fictional account of the heroines ideal man (written for a course
in English composition) that seems to describe him accurately. He seeks confirmation from his

37

friends, concluding that he is her ideal man. (He never asks her directly, but assumes the
facts are correct).
Some Advantages of using Primary data:
1.

The investigator collects data specific to the problem under study.

2.

There is no doubt about the quality of the data collected (for the investigator).

3.

If required, it may be possible to obtain additional data during the study period.

C. Sampling unit
A sample is some part of a larger body specially selected to represent the whole. Sampling is
the process by which this part is chosen. Sampling then is taking any portion of a population
or universe as representative of that population or universe.
For a sample to be useful, it should reflect the similarities and differences found in the total
group.
The main objective of drawing a sample is to make inferences about the larger population
from the smaller sample.
A poll is a type of sample survey dealing mainly with issues of public opinions or elections,
or peoples attitudes about candidates for political office, or public issues.
Polls are conducted by large polling organizations such as the Roper poll, the Harris poll, the
American Institute of Public Opinion, and the National Opinion Research Center.
A census is a survey in which information is gathered from or about all members of a
population

D. Sample Size
This survey report includes 100 respondents.
All the respondents have answer properly.the sample size has provided importent information on
the topic Sales promotion of ayur in Varanasi.
The information provided is accurate and authentic this has provided valuable information about
consumer .
38

E. Data Collection Tool

Case Studies

A case study is usually an in-depth description of a process, experience, or structure at a single institution.
In order to answer a combination of what and why questions, case studies generally involve a mix of
quantitative (i.e., surveys, usage statistics, etc.) and qualitative (i.e., interviews, focus groups, extant
document analysis, etc.) data collection techniques. Most often, the researcher will analyze quantitative
data first and then use qualitative strategies to look deeper into the meaning of the trends identified in the
numerical data.

Checklists
Checklists structure a persons observation or evaluation of a performance or artifact. They can
be simple lists of criteria that can be marked as present or absent, or can provide space for
observer comments. These tools can provide consistency over time or between observers.
Checklists can be used for evaluating databases, virtual IM service, the use of library space, or
for structuring peer observations of instruction sessions.

Interviews
In-Depth Interviews include both individual interviews (e.g., one-on-one) as well as group interviews
(including focus groups). The data can be recorded in a wide variety of ways including stenography, audio
recording, video recording or written notes. In depth interviews differ from direct observation primarily in
the nature of the interaction. In interviews it is assumed that there is a questioner and one or more
interviewees. The purpose of the interview is to probe the ideas of the interviewees about the
phenomenon of interest.

Observation
Sometimes, the best way to collect data through observation. This can be done directly or indirectly with
the subject knowing or unaware that you are observing them. You may choose to collect data through
39

continuous observation or via set time periods depending on your project. You may interpret data you
gather using the following mechanisms:
1. Descriptive observations: you simply write down what you observe
2. Inferential observations: you may write down an observation that is inferred by
the subjects body language and behavior.
3. Evaluative observation:
You may make an inference and therefore a judgment from the behavior. Make sure
you can replicate these findings.

Surveys or Questionnaires
Surveys or questionnaires are instruments used for collecting data in survey research. They
usually include a set of standardized questions that explore a specific topic and collect
information about demographics, opinions, attitudes, or behaviors.

Three popular programs that

allow you to create online surveys are Google Forms, Survey Monkey, and Poll Everywhere. A
great (low-cost) tool for reference statistics is Gimlet.

F. Data analysis techniques


Methods of Data Analysis

Okay, you have decided to prove that public school is better than private school. But now
you need to figure out how you will collect the information and data needed to support that
idea. There are two methods that a researcher can pursue, qualitative and
quantitative. Qualitative research revolves around describing characteristics. It does not use
numbers. A good way to remember qualitative research is to think of quality. Quantitative
research is the opposite of qualitative research because its prime focus is numbers.
Quantitative research is all about quantity.

Qualitative Data Analysis Techniques


Like we mentioned earlier, qualitative research works with descriptions and characteristics. Below you
will see some of the more common qualitative research techniques .

Participant observation

40

This is when the researcher becomes part of the group that they are observing. This technique
can take a long period of time because the researcher needs to be accepted into the group so
that they observe data that is natural.

Direct observation

Unlike participant observation, the researcher is strictly observing and not taking part in any of the
activities. An example of this might be observing a classroom in botha private and publ

6.
Data Analysis
Results &
Interpretation
A.
B.
C.

Data Presentation
Data Analysis Results
Interpretation of Results

41

D.

Data Presentation

Q1. Sex
Male
Female
TOTAL

88
12
100

Q 2. Age
Up to 20 yrs
21-30 Yrs
30 yrs and above
TOTAL

0
24
76
100

Q3. Marital status


Married
Unmarried
TOTAL

76
24
100

Q4. How do you rate the Retailer Scheme of the company?


Good
Average
Poor
TOTAL

29
51
20
100

Q5. What short of Distributor are you?


OEM
Retailer

12
46

42

Wholesaler
Other
TOTAL

32
10
100

Q6. Which of these products do you carry stock for?


Hair care
Face care
Skin care
Body care
All
TOTAL

8
12
11
10
59
100

Q7. How did you first hear about us ?


Product catalogs
Internet/Website
Product Level
Other Distributor
Word of mouth
Trade Show
Other
TOTAL

22
2
8
41
19
3
5
100

Q8. How easy is it to contact us for support/issues?


Easy
Hard
Not Supported
TOTAL

72
28
0
100

Q9. What is your preferred way of contacting us?


Website
Email
Telephone/Mobile
In person
Other
TOTAL

33
12
33
8
14
100

Q10. Where we able to address your need when you contacted us ?


Yes
No
TOTAL

78
22
100

43

TOTAL

Q11. Please rate our timeliness on?


Excellent
Job Quote
Order
Processing
Deliveries
Return Process

Fair
12

Poor

35
31
22

100
100

Q12. Please rate us on the below statement (1 = Lowest


Highest)
We provide excellent Advertising
Prompt consulting advice
We provide excellent training
support

1
65

5=

TOT
AL

12
23
100
TOTAL

Q13. Was your product order?


Excellent

Fair
40
30
20
10

Deliver on time
Received in good condition
Received as described
Ordered with ease

Poor

100

Q14. Please rate quality of our product


Very good
Good
Average
Bad
TOTAL

22
23
43
12
100

Q15. Would you purchase stock from us again


Yes
No
TOTAL

95
5
100

Q16. Would you like more training on


Products
Sales
Scheme/Offer

10
28
18
44

All
TOTAL

44
100

TOTAL

Q17. Our Website is an important source of


information for
Yes
Your sales staff
Your retailer
Your end user

No

48
9
43
100

Q18. Which is your payment mode ?


Cash
Cheque
TOTAL

67
33
100

Q19. When do you prefer to meet us?

TOTAL

11 am-2pm
12

100

2pm-4pm
78

4pm-6pm
7

*****************

45

Q1. Sex
Male
Female
TOTAL

88
12
100

88
12
Male

Female

Interpretation-

88 male members and only 12 women are involved. This shows that maximum
male members are doing wholesaling, retailing
Conclusion46

The company should also design its offer to attract female retailers .The
offer may be of outdoor package and something which can motivate the
real people.

Q 2. Age
Up to 20 yrs
21-30 Yrs
30 yrs and above
TOTAL

0
24
76
100

21-30 Yrs

30 yrs and above; 76%

Interpretation-

47

; 24%

The report shows that the people aged 30 yrs and above are involved in
large number. It shows that thay are well experienced and understands
every business tools.
ConclusionExperienced retailers are helpful for company to increase profit.

Q3. Marital status


Married

76

Unmarried

24
TOTAL

100

Unmarried; 24%

Married ; 76%

Interpretation
48

-Married and unmarried both are involved and both are important for the
company.
ConclusionMarried are large in no, thus company should understand this thing and
should provide some insurance facility to their retailers to add more
members. These are helpful.

Q4. How do you rate the Retailer Scheme of the company?


Good
Average
Poor
TOTAL

29
51
20
100

49

Poor; 20%

Good; 29%

Average; 51%

Interpretation
-The above graph shows that the retailer scheme of the company is
average. It must be improved than the competitor.
Conclusion
The company should improve the retailor scheme and it should also keep
its eye on the company retailer.

Q5. What short of Distributor are you?


OEM
Retailer
Wholesaler
Other
TOTAL

12
46
32
10
100

50

Chart Title

Other; 10% OEM; 12%

Wholesaler; 32%
Retailer; 46%

Interpretation
The above graph shows that in Varanasi there are 32% wholesalers and 46% retailers .There are
also other type of stores which sell ayur products

Conclusion
There are large number of retailer in Varanasi Thus, the company should also focus
on retailer to earn large profit.

Q6. Which of these products do you carry stock for?


Hair care
Face care
Skin care
Body care
All
TOTAL

8
12
11
10
59
100
51

Hair care; 8%
Face care; 12%
Skin care; 11%
All; 59%
Body care; 10%

Interpretation
-There are large no of retailer who keeps all products of ayur. There are
also some retailer which keep special segment of products.
Conclusion
Company should improve its supply chain and distribution system so that maximum
customer can get the products.

Q7. How did you first hear about us ?


Product catalogs
Internet/Website
Product Level
Other Distributor
Word of mouth
Trade Show
Other

22
2
8
41
19
3
5
52

TOTAL

100

Trade Show; 3% Other; 5%


Product catalogs; 22%
Word of mouth; 19%
Internet/Website; 2%
Product Level; 8%

Other Distributor; 41%

Interpretation
The above graph shows that company profile was heard by other
distributor.product catalogue also helped to know about company.
Conclusion
Every promotional activity is helpful for the company.

Q8. How easy is it to contact us for support/issues?


Easy
Hard

72
28

Not Supported
TOTAL

0
100

53

Hard; 28%

Easy; 72%

Interpretation
The various retailers told that they were comfortable to contact to the
company..
Conclusion
Company has good interactions with the selling partners.

Q9. What is your preferred way of contacting us?


Website

33

54

Email
Telephone/Mobile
In person
Other
TOTAL

12
33
8
14
100

Other; 14%
Website; 33%

In person; 8%

Telephone/Mobile; 33% Email; 12%

Interpretation
The maximum distribution partners said that Telephone and company
website was helpful to them to get any information.
Conclusion
The company should provide valuable information to the distributor and other sells
partener so that other information can be shared on time to each member

Q10. Where we able to address your need when you contacted us ?


Yes

78

55

No

22

TOTAL

100

Yes

No

22%

78%

Interpretation
Inmy survey I found that 78% respondents said that when the retailers have contacted the
company person, the company personals have fulfilled the needs on time which has increased the
sales in Varanasi.
Conclusion
Company has good coordination between the selling partners

Q11. Was your product order?

TOTAL
56

Excellent

Fair
40
30
20
10

Deliver on time
Received in good condition
Received as described
Ordered with ease

Poor

100

Poor

40

30

20
3

10
4

Interpretation
The product is being deliverd on time and it is good for the company.
Conclusion
The company should improve the return process and make the retailers comfortable.

57

Q12. Please rate quality of Ayur product


Very good
Good
Average
Bad
TOTAL

22
23
43
12
100

Bad; 12%
Very good; 22%

Average; 43%

Good; 23%

Interpretation
The maximum retailers said that the products are of average quality and
some products are very good.
Conclusion
The company should improve each product section and also promote hevily.

58

Q13. Would you purchase stock from us again


Yes

95

No

TOTAL

100

No; 5%

Yes; 95%

Interpretation
The maximum retailers said that they want to stay with the company and
want to purchase the product again.
Conclusion
It is a good sign for the company that market response is good from retailers point
of view.

59

Q14. Would you like more training on


Products
Sales
Scheme/Offer
All
TOTAL

10
28
18
44
100

Products; 10%

All; 44%

Sales; 28%

Scheme/Offer; 18%

Interpretation
The company should improve training programe and need to provide
training to each section.
Conclusion
Sales team are good and they are provided training timely

60

TOTAL

Q15. Our Website is an important source of


information for
Yes
Your sales staff
Your retailer
Your end user

No

48
9
43
100

Your end user; 43%


Your retailer; 9% Your sales staff; 48%

Interpretation
Sales staff and end users are largely used to share information.
Conclusion
The company should improve the contents of the website.

61

Q16. Which is your payment mode?


Cash

67

Cheque
TOTAL

33
100

Cash

Cheque

33%
67%

Interpretation
The above graph shows that cash is largely used as business transaction.
Conclusion
Cheque and other mode is not frequently used.

62

\
\
\

Q17. When do you prefer to meet us?


11 am-2pm
12

2pm-4pm

TOTAL

4pm-6pm

78

100

Chart Title

4pm-6pm; 7% 11 am-2pm; 12%

2pm-4pm; 80%

Interpretation
The above graph shows that the meeting time is 2 pm-4pm which is right time to talk.
Conclusion
11am-2pm is not the good time to discuss about the product.

63

7 Conclusions

A. Salient Conclusion from the work


B. Limitations

A.

Salient Conclusion from the work

I have done my project work with honest effort and I have found the
following conclusions In the survey report I found that the retailors need training
The products are average in quality and the retailers get the
product on time
There is need of advertising
Damaging goods should be returned on time.
There is need of innovation
There is need to plan target offers to the wholesalers retailers ets
on the basis of target selling.
The company should modify contents available on the website.

64

2pm-4pm is the right time for meeting with wholesalers and


retailers.
There is need to improve supply chain system so that actual
product may be delivered to the right place.
The preferred way to contact with the company is telephone and
mail,thus it needs to work frequently.
There are large no of male members are involved in selling thus
company should design its offer by keeping male members in the
mind for the side of wholesalers and distributors.

A. Limitations
Due to limited time frame for the summer tanning the project could
not be undertaken at the external label.
Sudden changes in the program of the retailers at the time of
interview led to the problem in getting data.
The sample size was small and hence the results can have a degree
of variation

65

222

8. Recommendation
There is the need of loyalty program for Ayur products.
There is need to change of packaging and pricing of each segment of
products.
The company website should contain more information.
Need of innovation

A, Guidelines & procedure for implementation


There is need to prepare new guideline and good marketing strategy.
B .Expected Outcomes from the recommendation
There are fallowing outcomes
In Varanasi there is demand of evry product
Mostly every store wants to keep the ayur product but there is
problem in supply.
There is good coverage of market in rural and urban area.

66

Scope of future work

Training program should be designed to promote sells.


New offer designing
Attractive packaging
New innovative product

Appendix

Questationnaire
SALES PROMOTION
Dear sir/Madam,
My name is SUNDAR KUMAR MISHRA, Persueing MBA from SMS Varanasi. I
am doing a project on SALES PROMOTION OF AYUR , I would like to seek your
help for the same. I hereby assure you that all the information will be used for
academic purpose and will be kept confidential.

Respondent details:
Name:

Address:

..
E-mail: ..@...................com. Mob:
.
Q1.Sex

:-

Q 2.Age
:yrs and above

Male

Female

Up to 20 yrs

21-30 Yrs

67

30

Q3. Marital status: -

Married

Unmarried

Q4. How do you rate the Retailer Scheme of the company?


Good
Average
Q5. What short of Distributor are you?

Poor

OEM
Retailer
Wholesaler
Q6. Which of these products do you carry stock for?
Hair
Face
Skin
care
care
care
Q7. How did you first hear about us ?
Product catalogs
Other Distributor
Other
.

Other

Body
care

Internet/Website
Word of mouth

All

Product Level
Trade Show

Q8. How easy is it to contact us for support/issues?


Easy
Hard
Q9. What is your preferred way of contacting us?
Website
In person

Not Supported

Email
Other

Telephone/Mobile

Q10. Where we able to address your need when you contacted us ?


Yes

No

Q11. Please rate our timeliness on ?


Excellent
Fair
Job Quote
Order Processing
Deliveries
Return Process
Q12. Please rate us on the below statement (1 = Lowest
1

Poor

5= Highest)
4
5

We provide
excellent
Advertising
68

Prompt consulting
advice
We provide
excellent training
support
Q13. Was your product order?
Excellent

Fair

Poor

Deliver on time
Received in good condition
Received as described
Ordered with ease
Q14. Please rate quality of our product
Very good
Good
Average
Q15. Would you purchase stock from us again
Yes

Bad
No

Q16. Would you like more training on


Products
Sales
Scheme/Offer
Q17. Our Website is an important source of information for

All

Yes

No

Your sales staff


Your retailer
Your end user
Q18. Which is your payment mode ?
Cash
Q19. When do you prefer to meet us?
11 am-2pm

2pm-4pm

Cheque
4pm-6pm

..Thanks for your co-operation

69

Bibliography

www.google.com
www.wikipedia.com
www.ayurherbal.com
www.slideshare.com
www.scribed.com
www.bookborn.com
http://www.ayurherbals.com
http;//en.wikipedia.org/wiki/sale/sales_promotion
http;//scribed.com/doc/53026876/1/consumers

70

Books and Literature


Marketing management by Philip Kotler
Marketing management by S.A. Sherlekar,Himalaya publication
house

Name of respondents in Varanasi


Names
Roma Traders
Madan Store
Chirglee Store
Md. Sabbir
Wari General store
Vinu General store
Variety genaral store
S.R Cosmetics
Ajim general store
A.N Interprises
Rastogi
Nigam General store
Rohit general store
Laxmi General store
Rastogi general store
Manish traders
Kashish cosmetic
Saugat
Sushil cosmetics
Shree Rupsree

Address
Dalmandi
Bhojubir
Dalmandi
Dalmandi
Dalmandi
Dalmandi
Dalmandi
Beniyabag
Beniyabag
Beniyabag
Beniyabag
Rajdarbar
Rajadarbaja
Rajadarbaja
Rajadarbaja
Hathua Market
Hathua Market
Hathua Market
Hathua Market
Hathua Market

71

Mob. No

9889187240
9598141050
9598141050

9936436224

5422402053
9839148429

S.K.Enterprises
Hagi Ali general store
Sonu Monu Enterprises
Suhag Sringar
Pavitra
Dulhan Cosmetics
Kalendi Cosmetics
Rajesj cosmetics
Priyanka cosmetics
Shalu Cosmetics
Ladies corner
Gupta cosmetics
Isha Cosmetics
Maa Gyatri cosmetics
Fiza cosmetics
Rozi cosmetics
Friend galary
Amir enterprises
Cooling corner
Maa lakshami Enterprises
Modern Variety
Gupta and brothers
Queens collection
Classic Cosmetic
S.K.Cosmatic
Magic of Herbs
Khoosbu Cosmatics
High Fashon
Consumer Paradise
Suryansh Fashion

Hathua Market
Dalmandi
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Ardali bazar
Lahurabir
Lahurabir
Dasaswamegh
ghat
Bhelupur
Ardali bazar
Beniyabag
Cantt
Lanka
Lanka
Lanka
Bara Bazar

72

Thank you

73