ESSAY

Text 2 argues that, even though there is some unease about

targeting young people with advertising, in fact, this group
have some immunity to it as they have been subjected to it
over a long period of time. There is also the sensible
decisions about their purchases by giving them the facts
they need about the goods advertised.
Even though both texts are focusing on youngsters, they
have different points of view about the topic. Text 1 hit the
nail when claiming how influential teenagers might be for
their families and friends when it comes to purchasing
decisions. Nowadays a perfect instance of this is how
families relied on young people when it comes to buying
technologies. On the other hand, I would not restrict the
idea of buying compulsively just to teenagers but to all our
society.
The power of advertising is undeniable these days, and it is
hard to believe that the young ones are immune to it
somehow, above all when they represent an important
percentage of buyers. Nobody is immune to advertisement,
thus publicists should inform their costumers about the
products they consume as text 2 claimed.
Not until people do realize how important teenagers are for
our future world we will not take serious measures in order
to control advertising and its power.

299 words
Alberto Garca Ruiz de la
Hermosa