Stimulating marketing is connected with the goods and services on which there is no demand.

And it can be in
three cases. The first - when the known goods are perceived as lost any value. The second case - the goods are
perceived as having value, but not in the given market. The third case - on the new goods appearing in the
market, is absent demand because the market is not prepared for their occurrence.
On the basis of marketing data recommendations are developed for manufacture which include a complex of
actions for goods release, to definition of its price, a method of distribution, sale stimulation.
At a following stage the manufacturer solves: whether he will sell the goods or it will do through intermediaries.
The question tovarodvizhenija is solved: warehousing, transportation, creation of commodity stocks. Methods
of sale of the goods through wholesale and retail trade, and also methods of sale of the goods (technology and
the trade organisation), stimulation (advertising, the information, demonstration of samples, reduced prices,
awards) are developed.
Marketing is carried out as the enterprise structures having today a special administrative link which name
department (the centre, a bureau, agency) marketing and which unites actions in the field of sale, advertising,
the prices, quality of production etc., and separate enterprise structures. In the first case marketing acts as a
component of commercial activity of the enterprise (firm), in the second - as a principal view of enterprise
activity.
In the countries with the developed market economy the set of various firms, zagshmajushchihsja marketing
work and promoting those to multiplication and a strengthening of relations between manufacture and
consumption functions.
Marketing - not luxury, and necessary means of advancement to success, therefore it is not necessary to
be afraid of expenses for this work, it always pays off with interest. It is necessary to know only, that good
marketing - good commercial activity. Also it is business of experts, special services, firms.
In Ukraine nowadays function and new firms (centres) which specialise on granting of marketing services are
created, but the material base, absence of an operational experience, qualified personnel reduce level of their
work. Unfortunately, and the relation to marketing as to the important tool of commercial activity is for the
present underestimated by many our businessmen, for what they often pay off with the half-received profit or
the missed benefit.

Synchro Marketing is marketing process which solves the problem of irregular demand
pattern of a product. For example a Beach side hotel is overcrowded during evening time,
whereas it is almost like desert during morning hours. A cotton shop is crowded during summer
season whereas during winter it is not.
So, Synchro Marketing finds a way to solve the problem of inconsistent demand pattern by the
following methods:(a) Keeping high price during season
(b) Offers lucrative options during off-seasons
(c) Using the stores with many varieties of item
(d) Promotion and incentives

Remarketing is a feature that lets you reach people who have previously visited your site, and show them
relevant ads across the web or when they search on Google. When people leave your site without buying
anything, for example, remarketing helps you connect with these potential customers again. You can even show
them a tailored message or offer that will encourage them to return to your site and complete a purchase.
Use remarketing to match the right message to the right people at the right time. Here's how: You add a piece of
code (remarketing tag) to all of the pages of your site. Then, when shoppers come to your site, they'll be added
to your remarketing lists. You can later reach out to these potential buyers while they search on Google or
browse other websites.
You can use remarketing in multiple ways, depending on the type of site you have, your business goals, and
your campaign type:

Remarketing for the Display Network: Show ads to your site visitors while they browse the web.

Remarketing lists for search ads: Show ads to your site visitors when they search for what they need
on Google. Expand your reach with additional keywords, set bid adjustments for people who have
visited your site, and tailor your ads to them.

Dynamic remarketing (only for advertisers with a Google Merchant Center account): Show
dynamically created ads to your site visitors, powered by your Google Merchant Center account. These
ads are created based on the pages your customers visited or how they interacted with your site, and are
shown to your site visitors while they view other sites on the web. Dynamic ads include relevant details
such as product image, title, and price.

Remarketing for mobile apps: Reach customers who have previously visited specific sections of your
mobile app, and show ads to them when they use other apps.

Example
Let's say you sell dress shoes. Using remarketing, you can show ads about men's dress shoes on Display
Network websites to those people who visited the men's shoes section of your site. You could also show ads
about men's dress shoes to those visitors when they search for men's dress shoes on Google.
Using dynamic remarketing, you could show dynamically created ads that display relevant products to people
who visited the men's shoes section of your site while they visit other sites on the web. To use any of these
remarketing options, you'd place a tag across your entire site and then create a remarketing list in AdWords for
the "men's shoes" pages of your site.

Who should use remarketing

Whether you're looking to drive sales activity on your site, increase registrations, or promote awareness of your
brand, remarketing can be a strategic component of every campaign. It can drive return on investment (ROI) for
all types of advertisers.

To use remarketing on the Display Network, you may want to choose "Display Network only Remarketing" as your campaign type when you create your campaign. The default settings in this
campaign type can help you achieve better performance by keeping your targeting broad enough but
focused on the right audience.

To use remarketing lists for search ads, you may want to select "Search Network only - All features" as
your campaign type.

To use remarketing in apps, select "Display Network only - Mobile Apps" as your campaign type when
you create your campaign. This will help your ads show in mobile apps.

Note
If you have a "Search Network only - Standard," "Search Network with Display Select," or "Search & Display
Networks - Standard" campaign, you won't be able to add remarketing lists to your campaign.
Tip
If you're a search advertiser, you can use remarketing to create an integrated campaign strategy. After driving
traffic to your site with search ads, you can then use remarketing to reach those customers who visited your site
by showing them ads and special offers on sites throughout the Google Display Network. Conversely,
remarketing ads on the Google Display Network can drive more searches for your brand and products,
increasing the amount of traffic you can get from searches on Google.
You can use remarketing to improve the ROI of existing campaigns. For example, if a campaign has keywords
that bring traffic to your site, you can use remarketing to drive conversions. You can even experiment with
keywords that didn't result in conversions in the past, but combined with remarketing, might increase your ROI.
Remarketing lists can also be used to adjust bids for search and to tailor ads for people in your lists. People who
have already been to your website might tend to purchase at a higher rate; you can set bid adjustments for such
customers to gain better position and more clicks and conversions. If you've created remarketing lists based on
the section of your site that people visited, you can highlight products, services, or deals related to that section
with tailored search ads.

Why remarket with Google

AdWords remarketing offers customization and flexibility that can help you deliver your campaigns effectively.
Here are some of the benefits:

Reach your customers when they're most likely to buy: You have the option to reach them after
they've visited your site, when they're searching for your product, on while they visit other websites, or
both. AdWords remarketing provides the most comprehensive and timely touch points to drive your
customers to your site when they're most engaged.

Customized audiences: Customize your remarketing lists in creative ways. For example, you can find
"abandoned shopping cart users" by reaching all the people who created a shopping cart but didn't
complete a transaction. Learn more about remarketing campaign strategies.

Reach and depth: You can reach a large number of users multiple times a day, week, or month. Because
of the large number of websites that join the Google Display Network, you can connect with many users
on your lists as they browse these sites.

Efficient pricing: With the Google auction, you can achieve efficient pricing that can drive the right
ROI for you. Use our Conversion Optimizer and allow us to automate your bids to achieve your target
CPA. With CPM and CPC bidding, you have the flexibility to adjust the bid higher or lower to reach
your campaign goals.

Easy ad creation: Produce multiple creative messages through text ads, or use the Ad gallery to make
image or video ads for free.

Visibility into where your ads appear: You have visibility into which sites your ads appear on. You can
raise or lower bids based on site performance, or limit your ads to the sites where they best perform.

Developmental marketing is a particular type of marketing attributed to having a social side

to it. This could be anything from a charity event to a chosen campaign with a special focus on
social aspects. This could include the homeless, people in poverty and much more.
Marketing is classified as the activity, set of institutions, and processes for creating,
communicating, delivering, and exchanging offerings that have value for customers, clients,
partners, and society at large.
Almost every company needs to market their products, from food to finance. Marketing is a
product or service selling related activities. It also involves a range of selling techniques that
usually generates the strategy that underlies sales techniques, business communication, and
business developments.
It is an integrated process through which companies build and develop strong customer
relationships and create value for their customers and for themselves. It is important to market
your product so people will become exposed to it through a range of media including television
and radio or other mass market media.
Marketing is used to identify, satisfy and keep the customer. With the customer as the nucleus of
a companys activities, marketing is essential in order to create brand awareness.
The generic term marketing concept holds that achieving organisational goals depends on
knowing the needs and wants of target markets to be able to produce the desired products and
services which will satisfy those wants and needs. It proposes that in order to satisfy its
organisational objectives, an enterprise or organization shouldnt just acknowledge but also
anticipate the needs, requirements and general wants of consumers in order to satisfy these
more effectively than competitors
DE Marketing
Efforts aimed at discouraging (not destroying) the demand for a product which (1) a firm cannot
supply in large-enough quantities, or (2) does not want to supply in a certain region where the
high costs of distribution or promotion allow only a too little profit margin. Common demarketing
strategies include higher prices, scaled-down advertising, and product redesign.
Counter Marketing
Efforts to permanently reduce demand for a product or service that may reflect poorly on the
product itself, such as efforts by a group to discourage the use of a product the group deems

unhealthy or bad for society. It is unlike demarketing, in which one attempts to reduce demand
without maligning the product. Political advertising targeted toward supporters of the opposing
candidate uses countermarketing to reduce demand for that candidate.
Conventional Marketing

Conventional or traditional marketing is generally termed as a push process, which means you are pushing
your marketing material at your target market through TV, radio, brochures, exhibitions, direct mail, cold
calling, e-mail marketing etc. In theory you broadcast and present your services or products directly to your
potential customers.
The key to successful conventional marketing is to find the right target market and the most cost-effective and
efficient marketing tools.
Unwholesome Demand
The state of demand for a product in which perceived negative attributes of the product result in
efforts by individuals or organizations to discourage the purchase or use of the product. Items
such as alcohol and cigarettes are in high demand among a certain segment of consumers, but
also attract coordinated marketing efforts to dissuade customers from consuming them.
Latent Demand
Desire or preference which a consumer is unable to satisfy due to lack of information about the
product's availability, or lack of money. One of the major objectives of marketing is to either
influence the potential buyer to allocate his or her available money differently (in favor of the
marketer's product) or to create purchasing power through means such as deferred billing or hire
purchase arrangements.