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LOCAL NEWS,

EXPANDED AUDIENCE

PINNED.
Prof. Richard Filley, TMC 110 Group 2-J

BOSS PERSON

HACKER

AUSTIN GOURLEY

K E N H A M I LT O N

Glendale, AZ

San Antonio, TX

THE TEAM.
DEPUTY TEAM LEADER

D ATA D I G G E R

K E V I N H AY E S

M AT T H E W J A C K G U D G I N

Rancho Cucamonga, CA

Sammamish, WA

ARTISTE GRAPHIK
SAMANTHA ROBYN KURDAS
Lakeland, FL

CHALLENGE, ACCEPTED.

ABC OTV Challenge 2.

According to ABC OTV


Millennial audiences have a fierce attachment to the local
Local content is deemed to have most value to a user
Our team found that what users really want is a new and innovative
platform that links them to popular and current event media publications
with live, social, geo-location based features

THE MARKET.
MILLENNIALS

Meet the modern-day Millennial.

Largest generation in America


75.4 million peoples
18-35 years of age
Defined by social media use
Main source for news

22.5%
Baby Boomers
hold the market.

BABY
BOOMERS

COMPARING SOURCES

23.4%
Millennials
hold the
market.

19.1%
Gen. X
hold the
market.
TV
Social Media
Print

THE RESEARCH.
Rise in Local News?

Market research suggests that Millennials have a


preference to local news coverage and stories
But further research suggests this is based on
perspective

Blame it on Google.

Hard news coverage is typically sought by


Millennials using search engines
From here, article and video are found from major
news sources
This process makes local news appear more
relevant to Millennial audiences

THE WANT.
Trusted sources, varied opinions, NOW.

Current events are the most sought-out stories


88% of discover news on Facebook
57% continue research with search engines
Less than half of sources are deemed
trusted by users unless transparently cited
Most sources are not trusted if bias is
demonstrated
86% of Millennials see diverse opinions in feeds
75% of users investigate oppositions

53%
CITED=
TRUSTED

THE NEED.

With all-things news.

Millennials need multiple sources of news coverage


Mobile news-apps offer one
Social platforms offer many

CIVIC
MOTIVES

SOCIAL
FA C T O R S

PROBLEM
S O LV I N G

67%

Social media platforms are how Millennials seek and find information
Yet, social media is not built for the news
88% of Millennials use Facebook
47% go their for news
Diagram shows major drives for being informed

63%

74%

An app built for news.

W H E R E M I L L E N N I A LS
FIND THEIR NEWS

IT IS NEVER ENOUGH.
Print is dead and one app is not enough.

Print circulation plummeted from 2013-2016


News medias develop subscription-based apps
40% of Millennials subscribe to a news source
10% of this number subscribe to digital news

Social media platforms are the gateway.


Links increase clicks, viewers and shares of articles
Popular and trending articles do not ensure websource viewer loyalty

WHY APPLICATIONS FAIL.


A model for a lazy solution.

News applications of channels like ABC have


apps only for specific locations
Small cities and towns are not represented
Some apps have Local tabs
Near Fox and other travel apps do not offer news
but open social connections and event updates
Weather app, Dark Sky, has concepts that can be
applied to news applications
Live data
Geo-location

OUR SOLUTION
An app that features
the Global and the Local.

News topics are viewed


based on popularity
Local news should be held
to a different standard
Not muffled or ignored

Utilize geo-location on a world scale.

Yellow pin highlights current location and local news, select to zoom and view stories
Other pins give users the option to search/view news world-wide
Size of pin denotes viewer hits
Colour of pin denotes category or topic of news

OUR SOLUTION
Give live news coverage an online platform.

From network news to breaking news live streaming on smartphones


Media and user content can be customized to follow
By topic, trending streams, friends tuning in and more

Turn up civilian voices.

Give users a chance to share news on-site with live streaming and check-ins
Respond and share articles and videos directly, without changing apps
Join groups for a social cause, receive updates on events and related news
Share photos, videos and personal articles of local events
Monday
EVENTS

23

LOCAL
SMAKK
PRESENTS

ALL-ENCOMPASSING

A P P L I C AT I O N
WITH TOTAL NEWS COVERAGE

& AUDIENCE ENGAGEMENT.


COMING SOON.