A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department

10/18/16, 11:17 AM

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common sense advice for screenwriters and writers

Where Is Your Portfolio Website?
[Marketing For Screenwriters]
February 10, 2016, Karel Segers in News, Pitching & Selling, Screenwriting Life

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11:17 AM uild it and they will come. ser‐ vice companies are spamming writers. YouTube ads. Screenwriters are spamming producers.com/portfolio-website/ Page 2 of 12 . banners on your favourite website. http://thestorydepartment. Well. TV commercials. not really. right? In other words: just write an amazing screenplay. in-app advertising on your phone. The same is happening in the writersphere. Everyone is trying to get your attention. We live in the age of noise. And I’m not the only one to disagree with Kevin Costner’s character in Field Of Dreams.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department B 10/18/16. and producers will start has‐ sling you.

alright. You may do this in the real world. think about it critically yourself. and you need to know who they are. Online And Offline http://thestorydepartment. To die. you will be susceptible to scammers. you’ll have to die first. 11:17 AM Getting someone’s genuine attention has become a tremendous challenge. to get your script in front of this or that pro‐ ducer. in this context means: doing the hard work. Once you have identified them.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16. Why not? Because there is no gate to screenwriting heaven.com/portfolio-website/ Page 3 of 12 . and you want money from your writing now. There are gatekeepers. Back To Common Sense If you’re desperate. and I suspect the same from you. My default mode is to keep the noise outside. for money. first. In order to get access. And if you still believe in it. you need to network your way through to them. Before answering the calls to adventure from unreliable mentors. The sobering news is that nobody is going to open the gate of screenwriting heaven for you tomorrow. you will need to come through a door of trust. or online. They will promise you an agent. etc.

you may not have many opportunities to meet your target gatekeepers in the real world. The great thing is that online.) So let’s see what else is possible online. the director of the most highly anticipated movie at that time had responded to one of my tweets. when Toy Story 3 was about to be released. Indeed. It could have been the beginning of a conversation… (After all. if I had been an animator.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16. 11:17 AM Most will agree that the best networking is still done o!ine. Unfortunately. Years ago. I would have had a link to my portfolio website right on my twitter page. a friend texted me: “Do you know Lee Unkrich just tweeted you?”. If you don’t live in a metropolitan area – let alone Los Angeles – you are not going to casually bump into the Hollywood decision makers. you can.com/portfolio-website/ Page 4 of 12 . http://thestorydepartment.

And if you are the right person to work with for people googling you.com/portfolio-website/ Page 5 of 12 . How cool is that?? Both opportunities have opened up subsequent business that continues to this day. Before they enter into a collaborative arrangement with you. they will find a LinkedIn profile. YouTube video. and most important place to market yourself. What do people do when they want to know more about you? They google you. almost certainly your site will be the first result (unless of course Justin Bieber is their namesake). In the worst case scenario. Your website is the first. The other. My two most exciting jobs of the past decade both came to me through the website (and it wasn’t even a portfolio website). One was the o"er to work on a high-profile feature film. or Amazon book. Where Is Your Portfolio Website? http://thestorydepartment. Depending on how many others share the same name. the search may lead to some unflattering Facebook photos a friend tagged you in. this will be clear from your site. and they like it. In that case. Your website is the only place online where you fully control how you want to be seen. to travel and lecture in Europe. 11:17 AM The Google Truth Say so-and-so has read your work. They’ll want to know more. Not if you have a portfolio website.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16.

and those in develop‐ ment. they may not come. If you look for a writer by googling “[their name] screenwriter website” . as it lists the screenplays she completed. But now I have. in 99% of the cases. That’s Emily’s blog. Build Your Portfolio Website. If you don’t build it. http://thestorydepartment. but the website strategy is so powerful that it still lists her site first in Google. on the first page I find the names of Caitlin McCarthy and William Nicholson. 11:17 AM Today. they most certainly will not come. Neither I must admit I have ever heard of (although Nicholson co-wrote Gladiator). it’s also her portfolio website. In fact.com/portfolio-website/ Page 6 of 12 . no matter how loud you scream. And … If you build it. the right person will be listed first. when I google ‘screenwriter web‐ site’. Try “Emily Blake Screenwriter website”.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16. Her last post dates back from 2014. and the first listing will be Bambookillers.

followed by Logline It. it shows Leon is dedicated. a few dozen are hosting sites that I built. 11:17 AM For me. If anything. and The Story Series. Leon is a lawyer retiree.com/portfolio-website/ Page 7 of 12 . If I were looking for a screenwriter today. His site now lists eight screenplays. setting up WordPress sites is a hobby that got out of control. who committed himself to screenwriting only a few years back.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16. and he works fast. Over the past year. (which is moving from an o!ine course now online). these are critical qualities. Out of the 55+ domain names I own. It all started with this site. http://thestorydepartment. I helped a few writers build their portfolio website. both original and adapted.

com/portfolio-website/ Page 8 of 12 . He doesn’t really need the site. 11:17 AM The other writer is Lachlan. while you are saving marketing collateral for the future. because right now he is busy enough as it is. and you can a"ord it. as well as his frequent blog updates. consider building it this week. It doesn’t require rocket science. If you don’t already have that portfolio website. things can change at the drop of a hat. It is a no-brainer. In truth. who is an internationally celebrated playwright.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16. he will have an impressive portfolio online. -Karel Segers # I am hosting a free webinar for writers who would like to set up their own professional WordPress portfolio website: http://thestorydepartment. At that point. by giving him a prominent ranking. you can’t a"ord not to have it. But Lachlan knows that in our industry. and Google will honour the seniority of his website. A good quality website is a potential honeypot for writing gigs right now.

screenwriting. marketing. website setup.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department ! " # $ 10/18/16. writing blog About Karel Segers Karel Segers wrote his first produced screenplay at age 17. writers website.com/portfolio-website/ Page 9 of 12 . 11:17 AM % Tagged as: blog setup. writer website. portfolio website. script http://thestorydepartment. creative website. Today he is a story analyst with experience in international movie rights acquisition.

ranks among the most influential people for screenwriting on social media. and speaks more than a handful of European languages (which should come in handy in his present hometown of Sydney. Karel founded this website.it!. Australia). Writer Out Of Necessity Charlie Kaufman Masterclass In Sweden http://thestorydepartment. VIEW ALL POSTS BY KAREL SEGERS $ Subscribe Submit E-mail       Related Posts: Learn Screenwriting: Free. and Academy Award nominees.A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16. He has trained and consulted to filmmakers all over the world.com/portfolio-website/ Page 10 of 12 . Fast & Fabulous! [Read The Fine Print] Jimmy McGovern: Soap Writer With Substance 7 Reasons Why Spotlight Shouldn’t Have Been Made Beau Willimon. including award-winning screenwriters. as well as Logline. 11:17 AM development and production.

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com/portfolio-website/ Page 12 of 12 .TERMS OF USE AND PRIVACY POLICY LOG IN http://thestorydepartment. 11:17 AM (C) 2006-2016 THE STORY DEPARTMENT .A Portfolio Website As Your Honeypot [Marketing For Screenwriters]The Story Department 10/18/16.